Role of messaging apps in enhancing a company’s market prospects

Published on: 24 May 2016 Last Updated on: 19 August 2019

Business firms are always in search of new ways in which they can enhance the user experience of their customers. After all, that is the best way to retain customers in a market that is characterized by increasing levels of competition. Apart from maintaining strong lines of communication with their customers, business houses also need to promote their brands and products in an effective way without sounding too pushy. This can be only achieved with the help of a tool that creates strong ties of communication with the end-users while at the same time provides a creative platform for brand promotion.

A messaging app is a great way to accomplish this and are light and easy to use. These apps come with numerous features that help in various tasks necessary for today’s businesses. By allowing a company to learn about the needs and preferences of their end-users, such in-app messaging tools really help to enhance the overall customer experience. The latest messaging apps are designed in such a way that they are not only convenient for day-to-day use but also perfect for keeping detailed accounts of customer conversations and transactions.

A well rounded messaging app can be used on both desktop and mobile platforms for easy customer communication at any given time from any place. Since most people prefer to stay in touch these days via their mobile phones, a good messaging app needs to be made for smooth mobile use as well. Apart from offering the option for two-way communication via chat and messaging, these apps also allow a company to send emails and push notifications to their customers to let them know about the status of their account or orders and also about a product’s latest features.

Over the last few years or so, in-app messaging tools have also gained considerable momentum as efficient email marketing tools. Email marketing is a direct form of marketing in which prospective customers send emails about products and offers that would interest them. A lot of research is carried out before sending such emails so that companies are aware of the kinds of products and services that are preferred by a specific customer.

Messaging apps allow a company to learn not only about the personal preferences of the customers they are trying to appeal to but also about their personal habits through live interactions on the messaging app and analytics from their visits to the product or website. These messaging apps, therefore, make marketing automation easier and allow a company to make efficient plans for smooth marketing campaigns.

If you are the owner of a business looking to find new ways in which you can garner customer satisfaction from your end-users, invest in a messaging app that will help you to communicate easily with them and implement effective marketing campaigns. By investing in such messaging apps, you will be able to enjoy greater ROI within a very short period of time

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Harmony In Art: Soul App And WABC Illuminate The Canvas Of Inclusivity

As winter's icy grip tightens its hold, China's well-known social app Soul App and the WABC Art Way Foundation in Shanghai took it upon themselves. They wish to kindle a heartwarming flame through a unique exhibition that envelops the season in a radiant glow. This exhibition was all about allowing children dealing with autism, known in China as "children of the stars," to flex their creative abilities and express themselves through the medium of art and colors. The collaboration between WABC and Soul App was not just to underscore the importance of kindness and patience but also to elevate public knowledge and foster a deeper sense of inclusivity toward autism. An Introduction To The Exhibition… Most of these paintings that were part of the exhibition were so much more than just regular works of art. They were extraordinary creations by remarkably talented children. In every one of these creations, each stroke of the paintbrush captured a spectrum of themes infused with the unique creativity, enthusiasm, and vigor of each young artist. And because these artworks were so extraordinary, Soul did not want to limit them to just a physical exhibition. So, the Soul App team took on the responsibility of transforming these artistic creations into a channel for change. By digitalizing these masterpieces, Soul created a collection of art-inspired merchandise. The proceeds from the sale of these products were pledged to support WABC's initiatives for autistic children. This transformative process not only amplified the impact of the children's art but also channeled the collective goodwill of the community towards a cause that transcends the canvas. The collaboration between Soul and WABC was meant to go beyond the realms of just art as well as philanthropy, and that is exactly what the event did. The exhibition not only showcased the works of these extremely talented children but also worked as a transformative bridge that allowed children with autism to communicate and connect with the world in their own special way. What Made Them Different And Unique? Each painting on display had a unique backstory, and the artistic flair of the creator brought it to life on canvas. From the stunning sunset that spread its last bit of orange glow over the seascape to the gathering of twinkling stars across the cosmic sky and the earth depicted as a colorful ball exuding energy all around, every painting was a portal into the imagination and artistic genius of the "children of the stars." Artists like Yangyang, Ah Ye, and Jielin brought together a medley of styles and stories that were as awe-inspiring as they were diverse. For instance, Jielin put her savant skills to work by painting an imaginative representation of space and time as viewed and perceived by her. While each painting was no doubt a personal narrative, it also offered an overall glimpse into the unique minds of autistic kids. So, each of these paintings contributed in its own way to building autism awareness, challenging stereotypes, and above all, fostering a more inclusive society. Held for 8 days from December 18th to 25th, the event known as "Painting Away Loneliness Fur-ever," unfolded its enchanting narrative at No.794 in Shanghai’s Julu Road. Beyond being a visual feast of artistic expressions, the exhibition became a haven, as the venue was transformed into a cozy, tranquil refuge adorned with stuffed toys and plush, soft materials. This carefully curated ambiance aimed to do more than showcase art; it sought to dissolve the barriers of loneliness, aligning seamlessly with Soul's overarching vision of a world without lonely individuals. Physical Exhibition Space While the physical exhibition space provided a tangible experience for visitors, Soul recognized the importance of extending the warmth and inclusivity of the event beyond geographical constraints. For those unable to attend in person, Soul App facilitated virtual participation by engaging in discussions under the hashtag #MeltLonelinessTogether. This online dialogue accomplished two important goals. First, it contributed to the exhibition's digital presence. Second, it echoed the collective warmth generated by the physical event. Because the physical exhibition space was embellished with fluffy decorations, ornaments, and mesmerizing plush dolls, the event became more than just a fundraiser. The environment was skillfully designed to instantly alleviate visitors' loneliness. So, the warm as well as soothing atmosphere became a space where emotional connections could flourish, further reinforcing the collaborative spirit between Soul App and WABC. What Was There For Consumers? Soul extended an invitation to its consumers to explore the online exhibition version through an assigned in-app website page. But this page too, was more than just a virtual gallery. It built a foundation on which the event itself was built, and the goals of awareness and inclusivity were met. So, it had comprehensive information about the exhibition, the painters, and of course, the exhibits. The hashtag #MeltLonelinessTogether encouraged users to both discuss and share their opinions on the exhibition, amplifying its impact on social media platforms and fostering a digital community committed to the cause. The event was a roaring success not just because it involved people coming together for an exceptional cause but also because Soul App and WABC have been collaborating for a while to increase awareness of social issues. In the past, they partnered to host a variety of events, which included: The Different Socks Day, a charity event organized to promote inclusion as well as acceptance for individuals suffering from Down Syndrome, cerebral palsy, and autopsy. The exhibition of "Special Doesn't Mean Lonely". An event for "Soul's Happy Star Home" event, The "Stars Meet Songs", was an online music party and a philanthropic event aimed at infusing adoration into the lives of the "children of the stars." The coming together of Soul and WABC was bound to be a symbiotic association with the latter committed to public advocacy and the former involved in offering young people a platform to contribute to philanthropy and make a difference in their own lives and the weaker sections of society by extending kindness to all. Established in 2016, WABC has long been associated with campaigns that were organized to raise awareness about community and public issues. Also, they have been providing no-cost art therapy to individuals with developmental disabilities and intellectual deficits. Parting Thoughts As far as Soul App is concerned, almost 80% of total users belong to Generation Z, and these youngsters are keen on engaging in charity and volunteering work. Hence, it was a given that they would be involved in causes and campaigns that matter and are meant to make a difference. So, as the app continues to encourage warmth and foster its reputation on the platform, it remains dedicated to supporting highly vulnerable communities. Through a virtual social playground that organically expands based on user creativity, Soul strives towards its vision of a world where no one feels alone. This commitment goes beyond sporadic initiatives; it has become an integral part of Soul's identity—a platform that not only facilitates connections but also nurtures a spirit of giving back. Read Also: Android App Testing: Beginner’s Guide WhatsApp Not Working: Why It Happens And How To Fix It Your Wrist, Your Chat: Setting Up WhatsApp On Apple Watch

How To Market Your App Successfully Mobile App Marketing Agency

The mobile app is becoming quite popular and are being used to sell products and services. Hence, it is not surprising to note that as of January 2017 there are around 2.7 million apps I App store and around 2.5 million apps in the Google Play Store. These numbers are simply staggering, and they are going up quite satisfactorily with each passing day. However, many thousands of apps fall by the wayside because of wrong marketing and improper selling of the same. It would be wrong to expect that users will flock to your app even if the services are offered free. If you sit down and expect miracles to happen, it is not going to happen. This is because of fierce competition. Hence you must find out ways and means by which you can identify the services of a good app marketing agency for marketing and popularizing your app. Additionally, here are a few more important points to be kept in mind when it comes to marketing to your app. How To Market Your App Successfully Mobile App Marketing Agency: Website Presence : Unless you have an online presence for your app, you will find it difficult to reach a big mass. People would like to find out ways and means by which they are aware that you have an app that offers them value for money. Towards this objective has a good website is a starting point, and it should have a link to your app. The website should prominently talk about the services being offered by the app, and it should not just be a link in some indiscreet corner. Hence, this is one of the most important points to be kept in mind when marketing an app successfully. A good mobile app advertising agency would be able to do the job properly. Presence In Social Media : The next important thing is to ensure that your app is actively promoted on social media. Today social media plays an important role in all our lives, and you must be able to take advantage of the same. You could have an organic approach and have a Facebook page, Instagram or Twitter profiles. You could use it to follow people who you think are the target audience. However, you must not spam people by being excessively promotional. You should try and connect with your audience in a meaningful and decent way. The promotion should happen in such a way that you can engage the audience in a conversation with you rather than being pushy and spamming in your approach. Here again, the role of agencies could play a big role because they know how to go about it professionally and effectively. Paid social media promotion is also effective. This could include scientific and intelligent CPC programs. This could increase your CTR or click-through rates by almost 40%. Public Relations : Media and public relations could also play a big role. You could have a press release and host a local party where the local media is invited. You also could give interviews to local newspapers. These are expensive but could be done on a small scale using the services of professional mobile app promotion agencies. App Store Optimization or ASO : Just as SEO you should also appoint agencies for ASO which is known as app store optimization. It is effective because it helps to identify your app in a market that is fierce and oversaturated. Your app name must be unique, and you must learn to include relevant keywords but should not make it keyword stuffed. The app should have a good description which talks about the objective and values it offers to customers. You should know how to promote your app using such ASO techniques graphically. Word Of Mouth Advertising : Finally, the good old word of mouth advertising also works. You could try and incentivize people who promote your app, talk about it and ensure that it is being downloaded and used by people. You could appoint local franchisees for marketing the app and ensure that they are paid handsome commission for installation and downloading as the case may be. Hence, there are many ways by which agencies can play a role in marketing your app in a good way. Read Also : 7 Of The Best Entertainment Apps On Android 7 Reasons Why Your Business Needs A Mobile App 7 Essential Apps For Your Mac In 2018

Looking To Control The Screen Time Of Your Kids?

Key points It is important to teach your child healthy screen habits so they can stick with them as they become more independent. Healthy habits established in early life are more likely to continue into childhood and adolescence. You can help your child establish healthy screen time app limits by gradually changing her routine, talking to her about technology, helping her change her screen time habits, and creating a supportive environment. Make sure your child understands the importance of balancing technology (ie screens) with other activities, such as playing games, reading, socializing with others, or using their imagination. Keep your child safe online by setting up a children's account with parental controls and warning them not to share personal information with friends online. While screen time can be very enjoyable for you and your child, too much screen time can lead to negative behaviours and emotions. For this reason, it is important to monitor screen time and encourage your child to balance it with non-screen activities. Ninety per cent of today's children are exposed to screen-based activities before the age of These early years are extremely important for a child's proper growth and development, so it is important to minimize excessive screen time. Habits formed during the early years can last into adolescence and adulthood. Children trust you to teach them healthy screen time habits with FamiSafe apps when they are young so they can maintain those habits as they become more independent. They also trust you to create an environment where they can connect securely. Research shows that Limiting Screen Time comes with Several Benefits Many parents, educationists and counsellors ask this exact question. They want to find out the relationship between screen time and personal development in a child. Let us look at what some reputed and credible studies tell us about the same. A landmark study conducted by researchers in Canada showed that screen time in young kids, ages between two and five years old can limit or deter personal development. This is contrary to what most parents think. ‘My young kid has started using a smartphone at such an early age’- is a common statement you will hear these days. What parents do not realise is that screen time leads to poor development of communications skills like speaking, and other motor skills like reflex actions and so on. Researchers are categorical in saying that young kids should not be exposed to too much screen time whether it is on television, or on smartphones and laptops. Why you should Limit the Time Spent by Children on the Internet? According to scientists, increased screen time can take a toll on the health of youngsters leading to early onset of harmful diseases. Studies have shown that sitting long hours in front of the computer can lead to issues like diabetes, blood pressure and a slowdown of the auto-immune system. Parents should ensure that their kids are spending as much time engaging in physical activities and reduce screen time on an everyday basis. Famisafe features: Famisafe blocks access to pornographic sites for children. It also prohibits access to betting, gambling and casino sites as these are unhealthy for young minds. The GPS function of the Famisafe app allows you to put up a geofence around your kids’ safe and unsafe locations. This allows parents to see where their kids are at all times. The app goes one step further by offering real-time cell phone monitoring and tracking to parents. This shows who they are talking with, what apps they are using and a host of other things. Any kind of unauthorized activity is automatically blocked by the Famisafe App. This includes browsing in Private Mode. What are the Top Benefits of using the FamiSafe App for your Kids? Online Protection- It is important to ensure that your kids are browsing the internet in a safe and secure fashion. The FamiSafe App blocks malicious content and allows your kids to never fall prey to sexual paedophiles or other anti-social elements looking to exploit them in a financial way. Restricted Access and Controls- The FamiSafe app automatically limit access to sites, which are not suitable for young minds. For example, casino sites, betting platforms and gambling portals. All this can be restricted and blocked, even in private browsing mode. Control over Browsing History- Some kids would never want their parents to know what they have been consuming online. They take great pains to ensure that they delete their browsing histories. However, with FamiSafe, parents can have real-time access to their kids’ browsing history. Protection against Paedophiles and Kidnappers- There are tons of people on the internet who have used the pandemic to start preying on innocent children. They offer money, gadgets and other freebies to win the trust and confidence of kids and they start exploiting them. The app guards against these. The Bottom Line- As parents, we can never be fully sure of what our kids are up to these days. While we want to ensure that we do not turn into helicopter parents, we also do not want them to get into any trouble. The internet is not a safe place for a young child. It can condition the mind in dangerous ways, leading to major issues and crisis-like situations. With the FamiSafe app, parents can be certain that they will be able to protect the interests of their kids online in the best possible fashion. If you are a parent who is serious about preserving the dignity, freedom and rights of their kids, you should try out a great screen time app like FamiSafe right away. Here are the download links- Google Play App Store Amazon Try the software. Thank you for reading! Read Also: Removal of Android Screen Lock with iSkysoft The Best Pranking Apps in 2020 With 2018 Coming to a Close, Here Are Our Favorite Apps of the Year Best Deleted photos recovery Apps for Android Best iPhone Spy Apps Without Jail breaking

Role of messaging apps in enhancing a company’s market prospects

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Role of messaging apps in enhancing a company’s market prospects

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Follow Us

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