Simplifying Finance: The Role Of UX Design In Financial Services

by

13 June 2023

Dev & Design

UX Design

Exposure to financial services in this busy economic market is sky-high.

However, not every financial service is up to the mark with its customer-centric approaches. In turn, FinTech is the next big thing in the financial world.

Digital platforms are engaged in interacting and perceiving with the users. The innovative capabilities of FinTech applications largely determine user experience (UX). To make financial services more accessible and approachable to users, ux design financial services are far better than traditional complex financial services.

The world of digital finance might seem intimidating to many for its complex terminology and lengthy processes. Moreover, a lack of customer-centricity is the main concern for many while dealing with the complex economic market.

Simplifying finance is best possible through “Humanizing FinTech,” which is largely convinced with UX design.

What is UX design?

Well, at the core, the main terminology here is to define an intuitive design to embrace a better user experience and bridge the gap between financial services and users.

Prominent Roles Of Ux Design In Financial Services

Prominent Roles Of Ux Design

The pivotal experience of financial service should be ecstatic for the users. It cannot be complex and boring. Financial aspects are already boring, and things need to be easy with digitalization.

So, FinTech, through UX designs, can be more accessible and engaging for the users.

Every financial sector is trying to solve the users’ problems and manage the people’s concern. Apart from that, a financial service cannot be vulnerable to its security aspects.

However, the best part is that UX designs can provide you with a streamlined process to simplify financial services and engage better digital finance to ensure security while bridging the services gap with users.

Bridge The Gap

One of the main roles of UX design is to eliminate the gaps between user understanding and financial services. UX designers want users to understand the financial concepts and also become intuitive to the processes.

What do you want?

A boring spreadsheet? Or a colorful graph with pie charts?

No one wants a boring data sheet that is complex to navigate and also not eye soothing. In contrast, UX designers help accomplish financial tasks quite easily for any user.

For instance, transferring funds, managing insurance policies, and considering stocks are different financial services, but UX designs make it all easy for you to understand and navigate.

No one wants to increase their learning curves while using financial services. Common people do not use complex financial data. They are unaware of the critical financial exposures but need to manage their finances instead.

So, if you are using an app, you would like to get some attractive features that are easy to understand and ready to help you with colorful approaches.

Well, demystifying complex financial data and presenting it easily to the users is the foremost priority of a UX designer.

Focusing On User Trust And Security

The role of UX design in financial applications is fostering customer loyalty and creating a positive user experience. However, gaining the audience’s or users’ trust in the FinTech industry is quite tough.

Well, a streamlined process is the only solution to generate an intuitive design for a better user experience. However, it does mean anything to gain the trust of the users. If you want to trust them, you must focus on creating a better security process.

For instance, if you use a biometric authentication process like facial recognition or fingerprint scanner, it can generate a better user experience. These are the ultimate solutions to present a user-friendly approach in advanced ways to engage people in a non-intrusive way.

Reinforcing the trust of the people is best possible with UX designs like encrypted notifications and secure connections.

So, it is time for you to foster user experience and gain their trust.

Streamlining The Complex Financial Process

The biggest role of UX design is to transform the traditional banking process into a digital landing platform.

Well, what are the features of the traditional banking process?

  • Lots of paperwork.
  • Lack of transparency.
  • Lengthy approval times.

However, with digitalization, things are changing. Financial sectors are becoming more and more efficient in dealing with the instances of consumers and getting friendly. This is where digital landing platforms efficiently manage your concern with various features.

  • Real-time updates.
  • Time efficient services.
  • Ensures transparency.

The whole approach of UX design is to provide you better user experience by analyzing the streamlining process. So, now the loan approvals will be quick through digital applications, and you will also get the best seamless experience.

Engaging User Satisfaction

The difference between UX designers and graphic designers is that UX designers follow a user-focused and multidisciplinary approach. In contrast, Graphic designers maintain the curves with specialized pixel-focused consequences.

Apart from that, emotional design, creative thinking, and prototyping are the common responsibilities of these designers.

It is hard to believe that 90% of people stop using an app due to poor performance. So, a positive user experience with better quality and usability is expected.

Enhanced user satisfaction with customization may increase the retention rate for a financial service. For instance, if you are using a banking app, you would like to check your account balance or transact money quickly.

Now if it has an easy-to-use interface and you can work on it quickly, then you would like to keep the app on your phone.

Digital financial services are difficult to avoid in this fast-paced world but also cumbersome to use in many cases. Finding a better UX-designed financial service is always a better resolution to avoid inconsistency and engage proximity.

Read Also:

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Photography Website

Looking To Build A Photography Website: Here Is How You Can Build One

Whether you are a professional photographer or someone that is just starting out, you need a website. To be honest, in the digital age, not having a website for a photographer is a serious disadvantage. You might think that showcasing your work on social media is enough. That is rarely the case. Social media has several restrictions. Photography is all about details. When you publish your work on social, the platform compresses the imagery and practically dilutes the experience. If you want your customers to seriously engage with you, you need to consider having an excellent website that can display your portfolio in all its glory. With a website, you can go with the highest resolution images, biggest sizes and demonstrate your sheer brilliance. The thing is. Where do you begin, and how do you get a website done with the least amount of effort and costs? In this resource article, we are going to help you do just that. If you are a photographer that is looking to build a new website or improve your existing one, stick around till the end. The Start of Building a Photography Website: Choose the Best Website Builders Building a high-performing photography website is not as tough as you might imagine. It is true that a decade back, that was not the case. You needed help from specialized web design agencies that would take months to deliver a website. Not to mention the unimaginable costs. In 2022, that is not the case. Photographers are creative professionals who value aesthetics. With a little bit of support from the best website builders, they can get their platforms up and go on their own. This is where Zyro photography website builder proves to be helpful. Template Selection- Building a photography website is different from creating one for a brand in the heavy equipment niche. You need appropriate templates that are aesthetic and attractive. A great website builder has multiple photography templates that you can go through and choose the ones that you feel best represent your personality and work. Creative Freedom- Working with an agency means listening to their design experts and their complicated jargon all day long. You are not going to face this issue with a website builder. Here you have complete freedom to decide on the sections, flow, and placements. Great options like ‘drag and drop’ enable you to have creative freedom and make decisions on layouts, color schemes, and more. Zero Distractions- Building a website earlier required you to have knowledge about coding, HTML, CSS, and PHP. This was a major deterrent. Not anymore. Using a website builder frees you from all these distractions and allows you to build a photography website like you want to. If you do not want to code, no one should force you to do that. This allows you to focus on the website. List of 5 Essential Things Photography Website Owners Need: You might have heard experts say that simply building a website is not enough. That is true. In this day and age of competition, you need optimizations and marketing strategies to help you drive traffic, engage your target audiences, and perform on search engines. In this section, we are going to outline five essential things that photography website owners need to make sure their platforms are a resounding success- 1. Limitless Storage-  Remember how in the opening sections, we talked about the freedom to upload your photography portfolio and not be restricted in terms of sizes and resolutions? That is what a great website builder can help you with- infinite storage space. This allows you to upload your best work and not worry about the website slowing down or lacking performance. 2. Integration with Social Platforms-  There is no denying the fact that social media is an important platform for professionals in the creative field. It is true that social platforms can play a critical part in your success. A good website builder allows you functionalities that help in integrating your social profiles- Facebook, Instagram, Snap, Pinterest, etc. This helps in diverting traffic to your website. 3. Search Engine Optimization-  CSS and PHP websites require developers to go over every small detail to make sure that the website is SEO-friendly and optimized. With website builders, you do not have to worry about these things since the sites are already worked upon and SEO friendly. This will allow you to outperform your competitors on the SERPs and ensure that you get organic clicks and traffic. 4. Responsiveness with Mobile Devices-  It is true that a majority of searches take place on mobile devices. With a website builder, you do not have to engage with manual optimizations to fit your design on mobile screens. This is something that is automatic in nature. Since a lot of your potential customers are going to find and engage with you on mobile devices, a website builder helps you completely here. 5. Digital Marketing and AI Integrations-  Websites are more than just a set of codes. They are a representation of how customers behave, interact, and engage. The best website builder platforms have advanced digital marketing and AI integrations that help create a smart experience whenever someone visits your website. This allows you to manage a lot of the areas which would have required manual interference. If you are a photographer looking to build your first professional website, this is how you can get it done. The best part is that you do not have to be dependent on anyone to get your website up and running. This will allow you to focus and concentrate on other areas of your business. The Bottom Line Most creative professionals that we have spoken to, whether they be writers, photographers, or illustrators, point out that design and development agencies do not really get them. That is true. When it comes to the creative fields, a website is all about individuality and self-expression. When you build a photography website using a builder, you have complete freedom on how you want it to be. There is zero interference from someone telling you that this is wrong or that you shouldn’t be doing this. You can create a website that is ‘you’. If you have any other doubts regarding building your photography website, please let us know in the comments below. We will do our best to resolve all your queries as soon as possible. Till then- all the best to you and your photography website!

READ MOREDetails
Company Website

How to Design an Effective Company Website

A website for your business gives you a lot of benefits. It makes information dissemination a breeze, allows potential customers to find you easily, provides your brand with an excellent professional image, gives you brand visibility and credibility, provides a way to showcase your work or market your product and services, and best of all, it saves you money in the long run. That’s why a company website should be well-designed. It must be able to provide a great experience to your customers when they visit. Whether they use their computer, tablet or mobile phone, they should be able to access your website and use it without a problem. Most important of all, it must be able to serve and respond to your customer’s needs. Whether they want to check your price list, find a product, browse through your new collection, or ask you a question, your website must be able to provide what they are looking for quickly. But, to be able to serve your customers well, you must know what elements are essential to a company website. Here are the things you should put on your site: Customer testimonials: Nothing beats hearing satisfactory remarks and praise from your customers. You shouldn’t just keep this to yourself. You should let these be part of your website, and you can do this by crafting a customer testimonial page. Having customer testimonials gives your business more credibility since these reviews are unbiased. Furthermore, customer testimonials are free marketing, so you can have a broader reach and attract many potential clients in the future. About page: An about page is crucial since it shows your brand identity. It will make you appear more credible and authentic to your customers. It also allows visitors of your website to know more about you and your company. Especially if it is the visitor’s first time to enter your site, most probably, he or she will first click on the about page to learn more about your business first before anything else. Contact us page: Of course, you cannot forget to put your contact details. This is critical information your customers need should any of them want to reach you to address their concerns or queries.  Having a contact page will also make your business look good since it means you are readily available to attend to your customers’ needs anytime. List of products and services: You should enumerate all your products and services on your website so that visitors of your site are well-informed of the product details and specifications including the benefits they’ll get with the product. Blog: A blog gives you a way to make yourself a thought leader in the industry. Writing informative articles that offer tips or advice to customers who visit your website will make you look credible. It means more people will trust your company and it will boost your sales. These are the essential elements you should put on your website. If you are unsure how to integrate these into your site, you should ask an expert in website design in Oxford to show you how to do it. Read Also: What Can I Do To Make My Company Website More Profitable And Powerful? How To Use Video Animation On Your Website

READ MOREDetails
Top 5 Graphic Design

Top 5 Graphic Design Trends for 2017

The craze of graphic design has been on the trends for years, but that of 2017 is a great deal to talk about. When you talk of website designs, brandings, billboards, posters/fliers, and other varieties of graphic designs, 2017 trends are breaking the internet. There are lots of choices that are making the forefront which could be selected according to your desire. We have made series of research through the page layout techniques, the typography, displays, color packaging to know the most suitable graphic designs that will suit your desire. Moreover, we are here to guide you through the trends that are on the top list, sit back relax and enjoy our top five list of this year’s award winning graphic design. 1. Launch Your Market with Cinemagraphs The first on our top list is cinemagraphs; this simply portrays still photographs with a slight touch of movement in the same manner as a video clip. It is common in the form of GIFs in order to add more life to the photograph. With this design, the modern market is making use of this format to stand other competitors because it attracts the viewer’s attention instantly. 2. Minimalism Design At Is Best The minimalism Design can be rooted back to the beginning of the 20th century; it became very popular as it focuses on the simple functionality for many brands and graphic designs. This year, the trend is increasing with a refined and elegant approach that creates a suitable balance that is appealing. Many brands and designs have adopted the use of minimalism as it is here to stay. 3. Apt Geometric Collages While we were younger, I could recall the number of hours we spent in creating collages. Yet, geometric collages are now rated as one of the award-winning graphic design in the year 2017. As the third on our list, it has emerged a lot of memorable images, magazines, movie posters, and most favorite cartoon characters. These designs involve the use of diversified elements into a single design which must be arranged in a geometric layout. 4. Modular Layouts for Text Management Every viewer wants to hasten their communication with every design they come across, they tend to lose interest if the text is long and boring. In order to avoid such a scenario, modular layouts are here to organize your text in a clearly readable manner with simplicity.  As the popularity of this design is increasing, graphic designers are making use of it as the best platform to pass the message through text in short and precise manner. 5. Bold photography and sleek text Basically, mixing bold photography and sleek text is the best captivation for most viewers in the world; be it ads and social media promotion, mobile devices, and brands such as Nike this design is key! This is because of its instant expression. This design simply interprets the visuals of your creativity to the world. Read More:  How Social Media Playing A Role In Career Building? Top 5 Digital Wallet Apps For Android 5 Reasons Why You Should Invest In APM Patient Portal Development Company Addresses Technology Shortcomings That Limits Interoperability App Development Benefits: Here’s Why You Should Go Mobile WordPress Developer: Job Profile And Key Responsibilities How To Get Product Ideas For Your Ecommerce Business How To Become A Great Travel Blogger: 11 Secrets Top Apps To Help You Manage Your Money

READ MOREDetails