Tag: Instagram Marketing
6 Instagram Marketing Tips for Business
The internet generation of today may or may not spend time with their families, but they definitely spend some quality time online. So your business needs to be noticed on their palms first. If you have a business but not having an account on Insta, I am hoping you have a good excuse for it. With countless likes distributed here each day, you must scoop some up for your business too. If this is not the case with you, you’ve come to the right place. Though late in the social media game, Instagram is a commanding marketing tool with 1 Billion active monthly users and 80% of them are following businesses. So you need to make sure, your business falls one among them. Here are ways to get you heard. These are the ones that work anyways: 1. Keep it strictly business! Creating a business profile is the prime rule of ‘Gram’ marketing. If you already have a general account, simply go to settings and click on ‘Switch to Business Profile’. A business account comes with tactical benefits at zero additional costs. This provides access to Instagram’s analytics tool ‘Insights’. You receive crucial metrics like reach and reactions to your posts, break up of follower’s demographics, engagement data, etc. It provides detailed insight concerning people’s interactions with your page thus helping you formulate better strategies. 2. #tag that: Hashtags are resourceful in attracting your target market and securing visibility. It is crucial to have good followers, ones that participate in your posts and make purchases. Use hashtags that are targeted and relevant to your images instead of many random ones. If you are starting a campaign, create your own brand hashtag. It could be your company’s name, a new product, or a special offering created for the campaign. Branded hashtags are easier to track, help you monitor public opinions, and measure the success of your efforts. 3. Entice, don't push! Spamming their feeds with posts will chase away your fans. The following techniques work wonders in any industry. Product Teasers using striking imagery fire up wants and make buyers come running. You tease and entice, rather than push them into buying. It also gives your company more of human touch and less corporate-like. So be a show-off, but a subtle one. Another effective maneuver is creating Sponsored Ads through the ‘Ad Creation’ tab. You select a number of ads and control the budget you would like to expend towards it. This feature attracts the target audience beyond the users of your account. Read here Twicsy info for more in respect of the target audience. 4. Timing is everything: On that note, deploy Instagram Insights to monitor traffic and assess the best time to post. As per surveys conducted by sproutsocial.com, the following trends were observed: Best Times- throughout Wednesday and 10-11 am on Friday. Safest times- Tuesday through Friday, 10 a.m. to 3 p.m. Least circulation-late night and early morning from 11 p.m. to 3 a.m. When you are on time, you definitely get real Instagram likes and exposure from real people. Your products and services are in front of the people who want to leverage them. 5. It’s Story Time! One out of three of the most viewed Stories is from businesses. Stories are an interesting Instagram feature that offers countless benefits. They are visible for 24 hours, in the same stream as entered, after which they appear above the follower’s feed. Don't rely on tools like TreeFrogSocial. Experts say that TreeFrogSocial.com is a scam you should avoid. They help brands add a narrative to their makings and experiment with radical content, which may or may not be complementary to the appeal of their products. It also allows marketers the liberty to communicate informally and use a string of media, instead of just one post having to say it all. Stories can also be used to tag other brands you are collaborating with or for shout-outs targeting potential influencers. 6. Befriend cool kids: Cue the social media influencers, VIPs of the internet whose approval of your brand can translate to trust and purchases from their followers. Their endorsement is the fastest jump start you need to build your fame. While choosing an influencer to be mindful of the audience you are seeking to attract. Just having a huge following isn’t enough; they need to lure the relevant mob. Influencers can be swayed by free gifts or by money. Sometimes, brands can also collaborate and market each other, forming mutually beneficial agreements. Instagram is dominant in the world and if you know how to tame this beast, the world is yours. We hope these strategies will help your business rise, and we are sure it will. Read Also: 34 Best Instagram Bots to Auto Like & Auto Follow Safely in 2020 How To Get More Likes On Instagram Is Instagram Turning Into A Way Of Life Now? Importance Of Storytelling In Social Media Marketing Will Instagram remove likes from posts in 2020?
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Instagram Marketing Statistics You Should be Aware of in 2019
Instagram continues to be a massive influence on consumer habits. It is a platform where brands and influencers can directly reach their customers every day at a relatively low marketing cost. To make it in today’s market you have to engage with your target audience on social media, and to make it on social media you have to constantly adapt and stay ahead of the curve. Instagram is still the third most used social media platform just after Facebook and YouTube, making it a must-have marketing platform. These Instagram statistics will give you some deeper insight into Instagram trends and help you optimize your Instagram marketing campaigns. The most popular Instagram brands get a 4.2% engagement rate per follower. This is about 58 times more than they get from Facebook as well as 120 times more than they get on Twitter. This shows us the powerful potential of using Instagram correctly. Marketers can get amazing results and interaction if they use Instagram in an effective way. This stat was sourced from Hootsuite and you can improve these stats using Acheter des Followers Instagram. The most active brands on Instagram are of course media brands. The least active and least represented brands are services in business and finance and also consumer goods that sell at rapid speeds. With Instagram’s business side still being relatively new we are only now starting to see a normalization in the frequency that brands post, this allows us to start measuring the rapid increase that has occurred. A survey showed that 41% of the online marketers also use videos on Instagram and about 44% say they are still planning to use videos on Instagram. These stats are sourced from Simply Measured and wyzowl.com. Out of all the Instagram users, 90% are under the age of 35. This makes it abundantly clear that Instagram is the perfect platform to reach the millennial target audience. Another survey found that out of all the teenagers who use Instagram, 32% of them felt that there is no other social media platform as important as Instagram. Also when it comes to genders, woman is 38% prone to make use of Instagram compared to men at 26%. Sourced from ScienceDaily. In 2015 product content received the highest numbers of engagement by far at a rate of 60%. This is more than 20% higher than the second category on the list namely lifestyle. Marketers welcome this news because it means people already know and are fine with it that brands will push their products. This makes it easier to offer your products and services. Sourced from Hootsuite. In terms of engagement, tagging your Instagram posts in a location or with some other user receives much higher rates. Tagging a person gets 56% higher engagement and tagging a location gets 79% higher engagement. People seem to be more intrigued and more inclined to contribute when a post also revolves around a location they know or when it is in a more social setting like with someone else. So it is a valuable habit to tag the where and who. Sourced from Simply Measured. Read Also: Steps ForImproving Your Instagram Strategy A Guide To Running Your Instagram Marketing Campaign
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A guide to Running your Instagram Marketing Campaign
Many people think about running a marketing campaign on Instagram though few know where to begin. Marketing campaigns on social media platforms such as Instagram are a great opportunity for you to increase brand awareness for your business. It can also help you grow your following on Instagram and generate more sales for you to make progress on your business. Executing a marketing campaign on Instagram is not hard. You only need a bit of creativity and proper planning for it to be a success. Instagram can help you gain a lot of customers by adapting brilliant strategies. More people tend to engage on Instagram compared to other networks like Twitter or Facebook. Here is how you can launch your marketing campaign on Instagram successfully. Wait for the right time to launch: When launching a marketing campaign, the most important factor is timing. The time you choose to launch it should be in line with the goals and plans of the company. According to Foundr starting the marketing campaign at the right time can help you get many followers within a few hours. You can get organic likes with a service such as Growthoid. Social media performance is all about the right timing. If you are looking to make a marketing campaign go viral, spot the trends and check for topicals that are gaining traction. This will not only allow you to gain more followers but also improve your branding, awareness, and other KPIs as a brand on social media. If you want to gain more Instagram followers, you can check Viral Race for assistance. Establish practical goals: Come up with clear goals as you plan for your marketing campaign so that you can give your team something to anticipate. Practical goals also help you prioritize the most important details for the success of your campaign. It makes it easy to understand the tasks in front of you to increase productivity. Ask yourself what you want to achieve from the campaign. Is it to raise awareness for your brand or to increase sales? You may also want to build an email list from the marketing campaign. Identify the specific purpose and set goals on how to achieve it. If you are trying to promote your new product, you can come up with a goal like how many units you would like to sell during the marketing campaign. Research your target audience: Identify the group you would like to reach out to from your marketing campaign. For you to get a lot of engagement, you must create a strategy around interesting content for the audience to show their participation. You should aim at understanding the needs of your customers for you to develop useful products or services. Interview your target audience to know their expectations and work hard to satisfy them. Feel free to follow your target audience on Instagram to identify the kind of posts they like sharing. Find out how they use Instagram and use different features to learn more about your target audience. Here's Kicksta you can learn more of IG likes and followers Plan for your marketing campaign: After setting measurable objectives, establishing the purpose, and understanding your audience, you should find out how you will implement them. Come up with a timeframe to determine how long the campaign should run. Identify the number of posts you should publish and who you are going to work with. You may need to get a professional photographer to help you get high-quality photos to post. Purchasing auto likes from our website can help you increase visibility for your campaign. Our Instagram service is 100% safe, Checkout our Frequently Asked Question for more information regarding how the auto likes service works. Plan all the resources you need to use in advance for you to come up with high-quality content that is interactive for you to gain a large following and encourage them to like and share. Promote your campaign using Instagram influencers: Working with influencers can promote your Instagram marketing campaign and increase brand awareness. Identify the relevant influencers and contact them to confirm if they are willing to work with you. They should have a lot of followers on social media for them to help you with the campaign. Some Instagram influencers have more than a thousand followers. You may have to implement some negotiation skills to get a good rate for them to sponsor your posts. Remember to check your budget and choose an affordable influencer who can accept your product in exchange for the promotion. Try working with more than one influencer to promote your campaign. They can share posts about the campaign on different channels to expose you to a large audience. This makes it easy for a lot of people to participate in it. Schedule the posts and organize your campaign: Organizing your campaign can increase your productivity on the social media platform. Schedule your Instagram posts for the campaign beforehand. This gives you enough time to focus on other important factors such as engaging the public and replying to their comments. You can easily plan how the posts should follow each other as you decide the right captions to use on each post. Use different content forms to optimize your marketing campaign: Instagram content forms are numerous therefore the need to test them and choose one that fits your needs. Assessing them helps you select the most effective one as you eliminate the content formats that may not be effective for your marketing campaign. One of the useful formats that are gaining popularity among media fans is Instagram stories. It is a trending format that you can use to run your marketing campaign successfully. Other brands also utilize traditional video and photo content to achieve their objectives. Most young people tend to identify with Instagram live video. Choose a format that is easy to use for you to increase your following on your marketing campaign. Use a cross-channel strategy: Many consumers prefer interacting with different brands through multichannel campaigns. As a marketer, you need to use other channels to support your campaign. You can do this by including channels such as display ads, email, live events, and direct mail. This gives you better engagement among your target audience. Create great content: If you are not very creative when it comes to creating content, you can get some inspiration from content creators that run major brands or some videographers and photographers. They can help you come up with a good story or video content to make your marketing campaign a success. Read Also: Useful Marketing Tips For Startups 5 Marketing Tips To Help Grow Your Business On Instagram Signs Your Traditional Marketing Campaign Is Working
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Best 5 Instagram Marketing Tools You Should Be Using
No one would like to be left behind and it is undoubted that business has to be on social media. You may be off Twitter and Facebook but are you on Instagram? Instagram is not for photographers and teens only because it has Instagram marketing tools that will help your business grow. There is so much going around on Instagram and you do not want to waste time learning this platform. Use this write-up to learn more about its tools. 5 Instagram Marketing Tools : 1. Social insight : Social insight is among Instagram marketing tools which run a deep analysis of the account. It is easy to follow the engagement, interactions, and growth of the account. The main feature helps you estimate the required posting time and gain data on followers. You can also see info on average engagement. Additionally, this is more than a business account as this feature allows you to connect with others and compare their analytics. This is a promising tool that business owners use. 2. Repost : Repost is one of the most essential Instagram tools for sharing user-generated content. When you do this, you show customers that you are appreciating them and their opinion. This tool is easy to use because you just need to click and share content while acknowledging the creator. This tool enables you to bookmark videos and photos you would like to report. It becomes possible to find photos by typing the username or hashtag and reposting by one button. This tool contributes to strengthening business relations with clients. 3. Instagram business blog : Of late, Instagram has announced the launching of the business blog. This tool will be used as a resource for business so as to contribute to other companies’ success. According to Gramlike, you need to visit the blog to get the required info on the offers of this tool. You need to keep updated with news from the company and learn the way this tool is effectively used. Also, try finding out what other accounts of businesses are doing. Statistics of Instagram marketing show that forty-eight percent of brands have accounts and this includes almost all top one hundred brands. This indicates that Instagram competition is fierce and you need all the Instagram marketing tools to be on top. Nobody knows Instagram better than Instagram. 4. Boomerang : Boomerang is yet another tool for video creation that appeals to the audience. Possessing a strategy that develops involves engaging the audience in the best way. You have to speak their language. According to liquid creativity, videos of the boomerang are a crucial section of the language. You can use it for purposes of filming videos on one second. The nice thing is that you do not need so much time as there is no need of audio. There is no need of working on dialogues. Capture the best moments behind scenes and make interesting videos about the product. A second can always be the difference. 5. Later : A free plan is available. It provides thirty posts per month, one user, and one social profile. This is one of the Instagram marketing tools called the Linkin bio that makes it easy to shop Instagram feed. The Linkin bio is a landing page resembling Instagram feed and displays posts as clickable images. It is possible to access videos, photos, and accounts in later and have several media libraries; therefore, you do not have to share videos and photos with team members and Instagram accounts. It becomes possible to manage several accounts in the business plans. You can just have managers in teams to approve content and contributors and team members submitting media. Conclusion : It is fortunate to note that Instagram has edited its stance when it comes to Instagram marketing tools when it comes to scheduling. You will realize that these tools supporting scheduling also support direct Instagram publishing, and others help in boosting presence on social media. Read Also : 5 Marketing Tips To Help Grow Your Business On Instagram Getting Familiar With The Types Of Instagram Contests Why Every Business Needs Digital Marketing
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