Tips for ensuring your company’s customers are content with its content


19 January 2021


company’s customers are content

Ensuring customer satisfaction is high is one of the most important parts of the business. Without customers being content, there will be little customer retention, and this can impact customer acquisition. Here are a few tips for ensuring that your company’s customers are content with your content.

1. It starts before the sale

To ensure your customers are satisfied with your products, it starts before the sale. When you list your products online, make sure that everything is listed properly, and all of the information is up to date and accurate. This can go a long way to ensuring your customers choose the right product for their needs

2. Invest some time in your customer service team

Similarly, the quality of your customer service can help a lot too. When a customer service team is properly staffed and trained to high quality, this will increase customer confidence in the company. It will also increase customer satisfaction and allow them to make a more informed decision before they even purchase anything.

It also allows you to deliver a more personalized and bespoke service. Without your customers, you wouldn’t have a business, so make sure to make them feel special for supporting you. Be available to answer any questions and also acknowledge their needs, personalizing the service that you can give them.

3. Quality control

When it comes to the actual products, regularly undergo quality control assessments. This will ensure that if there ever is a problem it will be picked up and rectified as soon as possible. By doing so, there will be less of a negative impact on customer contentment.

4. Use quality packaging

It can be easy to overlook your product’s packaging in favor of what’s inside. However, the packaging is more important than you might think. In fact, global packaging demand has risen over the past few years.

The packaging is the first thing that your customers will see, and what they might make their first impressions on. This is why it is important to choose a quality packaging solution, like those from Duplo International. If your packaging is eye-catching, has a nice feel to it, and is clearly of high quality, customers are more likely to choose your product and be satisfied by its contents.

5. What does the customer want?

To make sure that your customers continue to be content with your product or service, regularly compare what you are producing against market research of what your customer base wants. This will make sure that you identify any weaknesses or areas of potential development.

6. Ask for feedback and implement it

Arguably the most important tip for ensuring your customers are content with your content is to just ask them their opinion! Whether you ask them to fill in a quick survey or put out a call for product development feedback, embrace your customer’s feedback and implement your findings. If you follow these ideas, your customers will stay content with your company’s products and services.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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selling collectibles

Selling Collectibles: A Guide to Selling Your Memorabilia at Auctions

The market for collectibles can be difficult to navigate. When you do master it, though, it can pay out to massive potential gains. How can you master the collectibles auction market? It is one of the most detail oriented and fickle marketplaces in the world. Don't worry, we have a quick and simple guide to help you start selling collectibles! Selling Collectibles: Whether you have old toys in the attic or inherited a flintlock for sale, there are many of us who have collectibles that could be worth more than they might seem. Understanding Your Item's Value: Any collectible can have a large variety of details that give it value. Some of these may not apply to all collectibles. Consider them all when figuring your item's value. 1. Rarity and Age: Rarity and age are two massive defining factors for value. The older an item is, the higher the interest in it can be. Even a very common item can be valuable if it is over a hundred or more years old. The age makes it less likely that an item still exists at all, as many as lost to time. Rarity is an even bigger factor. The more common an item is, the more flooded the market may be, no matter the age. A rare item will always have some sort of value due to a lack of duplicates in the market. 2. Condition: A simple detail to check. Is the item in question intact? If it is in dire need of repairs, that is going to hurt the value, as you will need to spend money to repair it or decrease the cost at auction. Hiring a restoration expert can be worthwhile for the rare items, but outside of a very high-value item, it may not be worth it for sale. 3. Manufacturer Details: Going hand-in-hand with rarity is the manufacturer. Who made this, and where, can be a big factor in value. A big manufacturer that produced a similar product for decades decreases the value. A famous, single artisan is the dream for a collectible seller. It makes it both rare, but also well known and well regarded. 4. Wow, Factor: One last detail is how exciting the item can be. A simple utensil or everyday product may have some value, but a unique and bizarre item has the chance of selling for an incredible amount. The problem becomes when an item is too unique or bizarre. If no one understands the point of purpose for it, the item can go too far into the junk category. It can be a fine balance. The Details of an Auction: Auctions can be difficult to navigate. Once you have your item and an idea on its value, you will need to find a buyer. An auction can smooth out the entire process. They will sell and even advertise your collectible so you don't have to. This all comes at a price, of course. 1. Commission: Most auction sites have a commission fee. This is their take of the profits when the item sell. A commission fee can go as high as 20%, or as low as nothing if you have a big enough collection that can draw in other customers. 2. Other Fees: Some auctions have a few other fees to consider. Authentication fees are common, to ensure that the items you are selling are legitimate. These can get pricey, depending on the volume of collectibles. There may also be a premium buyer's charge, to ensure that an auction may cover costs. After the Auction: These are the basics of dealing with auctions and selling collectibles. It is a market filled with exceptions and details. While you are out finding the right auction for your collectibles, you can spend some more time learning about all sorts of things at Content Rally. Contact us today to learn more! Read Also: Get Rid Of Middlemen And Sell Your House For Cash Guide On Choosing The Right EQMS Solution Benefits Of Working With A Realtor When Selling A Property

Call Center Tracking

Why Your Business Needs Call Center Tracking

Customer service is the cornerstone of your business's success. It's also the key to keeping the customers you already have. In fact, companies with a thought-out customer service approach enjoy a 92% retention rate. If the bulk of your customer service efforts is in the hands of a call center, it's important you make this operation as efficient as possible. To do this, you need detailed information about what's going on behind the scenes. Utilizing call center tracking is the best way to get this data. Implementing call center tracking software will help show you where improvements need to be made. The result is a better customer experience. Monitoring your call center can help your business in a number of ways. Read on to learn more! 1. Understand Your Revenue and ROI: Knowing what products and services are driving revenue is important for any business. It allows you to make decisions about future products and improve ones that aren't doing so well. By tracking your call center, you know what customers are more excited about and what they find troublesome about your products. You'll be able to see the source of each call to get a better grasp on exactly where most of your profit is coming from. This data will also help you understand what your return on investment is for the marketing campaigns you're creating for each product. Where your calls are coming from clues you into which advertising channels are working. Tracking call center metrics makes all this very easy. Detailed reports from your tracking software will lay all this out in an easy-to-read manner. 2. Measure Adherence to Scheduling: A huge benefit of tracking your call center is a better understanding of the KPI (key performance indicator) of your customer service reps. This information will help you streamline your call center scheduling. You may be asking yourself how this works. Well, you can monitor inbound and outbound calls, the average length of calls, and the location of inbound callers. All this helps you improve in-house scheduling and reduce the chance of calls going unattended. You'll also be able to measure the productivity of each rep. You'll then know if your call center isn't robust enough and if certain employees are causing bottlenecks. All this information helps call center managers create a more well-oiled, effective operation. It also greatly helps with optimal shift scheduling so customers are more efficiently serviced. 3. Refine Marketing Strategies: Detailed call monitoring provides invaluable information about your customers you wouldn't otherwise have access to. Such information includes customer loyalty, purchasing trends, and who your potential customers are. Think of call center tracking as a way of becoming more familiar with your target audience. All this information allows you to make changes and strategize future marketing efforts. It can also give you some insight into which strategies you should do away with. Your marketing team can use this information to focus their efforts on the right channels. They'll also be able to better understand the strengths of your products and services and emphasize them in advertising campaigns. All this will have a positive effect on your overall revenue and help maximize your ROI. 4. Recording and Routing Calls: Call center tracking software provides the capability to record calls between your reps and customers. This feature can help in a number of ways. First, you'll be able to get a firsthand account of what problems customers are having with your products and services. You'll also be able to tell which products consumers like the best and what elements of your product are the most desirable. This data will allow you to refine your product and make more informed decisions on future designs. Recording calls will also help you determine which employees need further training and which have the potential for promotion. Tracking software will also help in figuring out kinks in your routing procedures. This is important, as misrouted customer service calls can lead to a loss of existing customers. 5. Improve Your Quality of Service: One of the biggest benefits of tracking calls is the effect it can have on the quality of customer service you're providing. You'll be able to pinpoint exactly where setbacks occur in your current operation and remediate them. Find out how easy it is for callers to reach a solution to their problems. If the process is difficult, you'll need to take means to streamline it. You can also see what the average wait time is for callers. If you notice customers abandoning the call because of long delays, you know you have a problem. This is where you can use caller id reputation to filter out the callers whom you must prioritize to make the most out of the conversion. Are you seeing missed calls or routing issues? You may need to beef up your staff or reposition certain employees. You may even find that a virtual receptionist service would benefit your operation. Whatever solution is right for you, call tracking services can expose areas that need improvement. 6. Cut Down on Employee Turnover: A high turnover rate causes a loss of time and money. When you track your call center, you're able to fully understand the skill level of each employee and the overall morale of your department. You can then make changes to your training protocol. It also provides an opportunity to appropriately place employees in roles more suited to their strengths. All of this makes for a much healthier work environment. It also creates a more rewarding experience for each employee. These things are key to keeping your turnover rates low. Boost Your Customer Service with Call Center Tracking: Knowing what's working and what's not is the first step in creating the best possible customer experience for your business. Implementing call center tracking can allow you to undercover information about your operation so you can make educated improvements. Call tracking software has come a long way and now offers many features that can help you streamline your customer service process. Look into implementing it for your call center and let your customer experience evolve. For more articles that will expand your knowledge in the business world, check out our blog. Read Also: Top 4 Creative Team Building Ideas For A Call Center Industry This 2016


What are the benefits associated with crowdfunding for businesses?

In present times, the influence of business is undeniable in everyday life. There are different aspects of the economy that is solely dependent on how well the various startups of the country prosper. Marketing the business along with the funding can together ensure how well it would thrive in the long run. There are different ways in which any type of business can be funded, and if you implement the right method, you can see a significant profit in the minimum possible time. To make sure your business is thriving, you should take calculated risks as well judiciously. If the company fails which is a factor you cannot completely rule out, you will suffer losses, and that would lead to a debt crisis which at its extreme can lead to bankruptcy. One such method of funding which is comparatively less risky is crowdfunding. What is crowdfunding? There are different methods of funding a business like self-funding, crowdfunding, angel financer, bank loans, business schemes, and so on. Among these, crowdfunding is considered among the safest choice when you have a beautiful business plan and need a lot of money that you cannot get from one single source. In the case of crowdfunding, one can appeal with a proper business plan at a funding forum. And those who are interested in being the shareholders or clients for this kind of business can invest in it by getting in touch with you. There are several different benefits associated with crowdfunding and when you have a proper understanding of how it operates you can quickly make the most of this kind of funding. Easy access to capital : It is not easy to get the necessary funds for any business. However, when you have a secure network of people who have the capacity and are willing to invest in your project, you can quickly come across the necessary funds for the business. You can connect with other entrepreneurs as well who may be interested in investing in your business plan in particular. There are various reward-based crowdfunding platforms which help entrepreneurs to raise funds from a community that has a common interest in the kind of business proposal that you have. You can even give tangible gifts or rewards for funding the business like free samples of your products which can get them even more interested in supporting the company that you are trying to establish. This way, you can gather the necessary fund from scratch over a reasonable period. Reduces the risks : Starting a company is a very challenging task, and there is often a very high-risk factor associated with the venture. But with crowdfunding, you can avoid the risk to a large extent since you would be able to learn a lot about the market value of your business and whether this is a feasible and profitable idea at all. You would be able to understand the possible reception that your product is likely to get through a crowdfunding campaign. Only those people who are passionate about such a product would show interest in funding. When you know the number of people who are interested in funding your business, you can estimate the possible outcome of your campaign. Moreover, your company receives a lot of attention and marketing even before it rolls out through crowdfunding. You have a chance of earning consistent profit through the business and so would be able to pay off all those who have funded the business eventually. Validate your business concept : When you are looking for more institutionalized investors, the first and foremost question they are likely to ask you are - why should they invest and do you have any guarantee that your business plan would succeed? These are tricky questions with no easy answers for any business owner. However, when you are opting for crowdfunding, you can show the proof of concept which can convince them to invest in your dream venture as well. A successful crowdfunding campaign would mean that many people are welcoming your product and business concept and there is a good market value of the business that you are starting. The initial success would assure formal investors like banks to give you loans without worrying about the chances of non-payment unless there is a major crisis in your business. The number of people investing in the company also shows the trust and integrity that the masses show towards your brand even at its initial stage which can help to boost your reputation for the future. New and innovative brainstorming : The crowd not only comes up with the funds but they can even provide you with new ideas which would help your business to prosper. New and innovative ideas about the different aspects of the company would ensure that you can cover all the loopholes in the business plans. The entrepreneurs can engage the crowd in a brainstorming session as they would want to have a say in the business where they are investing. Through their discussions and comments, you can even come across good suggestions and ideas which would benefit the company in the long run. Moreover, you can even get legal suggestions about avoiding debt and also debt settlement reviews from different people through their experiences. Consult your lawyers about this and find out what is applicable for your business. This way you can make sure that your business is safe and secure as well against any business trouble related to finance. Conclusion : There are different advantages associated with crowdfunding. It is much safer compared to other methods of funding, and you can rest assured to avoid any debt-related crisis if you can successfully implement the different types of crowdfunding methods. The choice ultimately rests on the business owner about how to collect funds and use them successfully for the company. It can be concluded that business management becomes easier than ever before when you have a proper conception of the process of funding that you are implementing.