Tips for Small Businesses To Raise Funds for Their Projects

Published on: 07 June 2017 Last Updated on: 13 September 2024
Small Businesses

Are you planning to start your own business? If your answer is yes, then what is stopping you from going ahead with your plan? Well, most of the people who want to run their own business, fail to take even the first step towards it just because they do not have sufficient funds. Money remains the first and most important thing that you need to start your business.

Though people say that if you have a strong idea, you can surely take your business to the next level, however that can’t happen without taking the first step. Whether you talk about hiring an office on rent or paying salaries to your employees, you need funds for all that.

If you believe that you have a strong idea, but no money to implement it in the right way, then you can take the support of crowdfunding platforms to fulfill your monetary requirement. Crowdfunding platforms are extremely popular among startups and small business because they help them in raising funds for their projects in the form of small donations from unknown people.

If you are in a dire need of some money for your project, then you can find a good crowdfunding website to achieve your goal. And here are some important tips on how to raise maximum money with the help of a crowdfunding platform.

Your Idea Should Be Your USP

If you want unknown people to support your project, then the idea behind it has to be strong which can easily convince people. If you think that you really have a great idea, then try to present it in front of the target audience in the best way possible.

Choose An Ideal Platform

There are several crowdfunding websites which help people in achieving their fundraising goal, and you have to find a good one for launching your project. When it comes to finding a perfect crowdfunding platform for your project you have to research and try to make a list of at least ten good crowdfunding website and then read effectively about them.

Read all the information that is given on the websites so that you can figure out whether they are a good fit for your project or not. Make sure that you research effectively about all the ten websites so that you can get comprehensive information. Once you are done with your research then try to find out the best five among them. This will help in identifying the best of the best websites.

As now you are left with only 5 crowdfunding websites, make sure that you read their reviews to clear your doubts further. Reviews are the most important ways of identifying the authenticity and reachability of websites in question.

Set A Goal That Can Be Achieved

Once you are done with picking a perfect crowdfunding website to raise funds for your project, your next step should be setting a realistic goal. When it comes to launching a fundraising campaign, you try to be practical about setting your goal.

If you have launched a fundraising campaign earlier as well, then you must be aware of the fact that the money that is donated initially for your project actually comes from the people in your network. But if you have not done anything like this earlier, then make sure that you set a goal based on the potential of your own network, because that’s what helps in taking your fundraising goals to a next level.

Create An Attractive Video For Your Campaign

If you want more people to associate with your project then it’s better to create an effective video for it. Videos are very powerful as they easily catch the attention of the people. For example, if you want to send your message to the masses, you can do that easily with the help of a stunning video. You should also use powerful images for drawing the attention of the audience.

Promote Your Campaign

It’s very important for you to promote your campaign so that more people can donate to your cause. You can promote your campaign on Facebook, Twitter, and LinkedIn, etc., as everyone uses them nowadays.

Meet As Many People As You Can

Before you launch your fundraising campaign, make sure that you meet the people in your group personally so that you can talk to them about your project. In fact, you can ask the people in your group to promote your campaign.

In addition to that, once you launch your campaign, make sure that you make a constant effort to thank the people who have donated for your project.

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

your small business

How to Boost Traffic to your Small Business

We read about new startups coming up with their services and products on the market almost every day. The story of most of the entrepreneurs is same; a team of hard-working people coupled up and managed to string some money to get off the strip to finally cruise in the field of business. Unfortunately, most of them have to close up shop for numerous reasons. Being an entrepreneur, one should be able to learn so many things, all at once. Failure teaches a lot, and there’s always a way out of the mess in every field I can imagine of. Some make it to the next level, which is; a small business: one that has steady growth and ensured revenues. Since a considerable number of people have moved on from the offline world to the digital arena, business firms have to evolve their marketing strategies as well. Failing to do so will only make your business get out of the market in the end. To create a hurdle for failure on your way, the most important thing today is to opt for some affordable digital marketing services. Affordable is necessary to cut the overall costs because initially, most startups do not have enough financial resources. What digital marketing does is that it attracts people towards the services that you have to offer to them. The four primary pillars that digital marketing works on are content, communication, community, and commerce. Let us circle around these pillars in brief. Content : To enhance your visibility to the public, you need to have a presence on the platforms that people use frequently. You must spend a little deal of your precious time and money in buying a website which can be used to reach out to the people. But to be able to generate some customers from there, you need to put some content over there to lure the masses. Content Marketing does not directly promote the business. If done correctly, it attracts the targeted audience, which can eventually drive to profitable customer action. Communication : As it is said; it takes two to tango. Although it does not precisely fit into the context, the rough meaning it carries here is that you must not focus only on speaking. Give the visitors a platform to respond to you as well. This can be achieved through adverts, personal communication with people who seem to be interested, and social media. With the application of email address at almost forum, there’s a very thin chance that people will not go through yours when they open up their account. Community : This again is customer engagement but in a slightly different way. Because of the presence of social media, businesses have the liberty to interact with their audience to understand their opinions about them. Visitors can help you improve your services to an all-new level. These platforms occasionally make changes to their policies as a whole, so you must go through them every single time they amend. If you don’t manage accordingly, well, get ready for the consequences then. Commerce : Regardless of where people choose to buy a product, it all starts with the internet today. A significant number of people search for a product online and read about it in different places to know about it as much as they can before paying for it. Digital marketing commerce meets the needs of consumers based on how they research and purchase. Review sites are the places where people spend most of their time to read about the products, and then is the online shopping stores. People use multiple applications on their smartphones to look out for the product description as well. Summing Up : Traffic is the backbone of every business, and that is why it needs to be taken care of, for better growth. Enterprises survive in the competitive market only when they have enough customers. Note that you must never compromise your quality for quantity. While there are a lot of things like SEO, SEM, PPC, this article was about what exactly can digital marketing do for your business to grow over the years. Smart and hard work must go hand in hand to reach the top of the business ladder. Read Also : Money Borrowers, A Profitable Business Building A Brand For Your Small Business Google Maps Marketing: Guides On How To Boost Brand Advantage Why Every Business Needs Digital Marketing

READ MOREDetails
KFC documentary

KF Documentary: Tips For Small Business To Learn From KFC’s Brand Turnaround

It wasn’t that long ago that reports about KFC’s sales falling were drawing a rather dismal picture for the brand. And yet today, it’s standing strong as ever, proudly taking the title of the second most popular fast-food chain on the planet. Today in this KFC documentary, we will look into the strategies KFC used to regain its position. The turnaround this brand managed to accomplish in a handful of years is rather miraculous in the world of business, and many can learn from its example. Some of the techniques used by KFC in its road back to the top can be adapted for small businesses that are working their way up their own niches. KFC Documentary: Brand Revival After KFC fall to the ground and fail to satisfy their customers with their product in 2013, they decided to connect with the customers on the emotional levels and started marketing business once again. This time they took the help of the digital platform to reach out wider bandwidth of audiences. 1. Make Advertisements Branded And Fun Ads are annoying, and people skip them, right? Well, KFC managed to create a series of ads that people were really looking forward to watching. Each was an entertaining clip featuring ‘Colonel Sanders’ in some new interesting role. Colonel, the founder and greatest asset of KFC, is the embodiment of the brand today. On the contrary, the company is immortalizing him by turning him from a real-life showman and marketing genius into a fictional hero who has his own fan club. There are even books about his rise to the brand icon role now. A small business will not be able to launch a multimillion campaign with fancy ads, but you can create a character that will give a personality to your brand. Choose something or someone that your target audience will be able to relate to. Your goal is to make your marketing seem less like self-promotion and more like a friend or idol offering advice. 2. Make Your Customer Feedback Count One thing that KFC has always been focused on was delivering a top-quality customer experience. One of the main methods the brand uses to achieve that is directly asking for feedback and actually using it. All you need to do in order to share your opinion and be heard is to fill up the KFC survey. Have you ever done this yourself? Did it help improve the service or address any issue you had? Did you feel like you can contribute to the betterment of your favorite fast-food restaurant by taking that survey? Considering how smoothly the KFC customer service runs, the answers to those questions are most likely ‘yes’. And that is what a small business owner should learn from KFC. You need to establish a way for your customers to provide feedback (a customer satisfaction survey is a good start). Then, you need to pay attention to that feedback and follow up on it immediately. Today you can find or develop specialized solutions that will process this information to make this easier. That’s why the survey format is optimal for small companies that cannot hire a full-time call center service. KFC Documentary: Final Thoughts Of course, there was more to KFC’s triumph, like leveraging humor as well as extensive work in local market research and launching dozens of localized projects, like traditional menu changes. However, as a small business owner, you need to start with things that can bring tangible results right away. Read Also: Basic Small Business Tips for Noobs Who Want to Start a Venture in 2020 Cost-Effective Custom Mobile Accessories Packaging for your Small Business How To Empower Your Small Business through Digital Marketing? How To Sell A Small Business Without A Broker

READ MOREDetails
Awesome Home Office

Ready to Take the Leap into Self-Employment? Here’s How to Set up an Awesome Home Office

Working from a home office can be amazing. A study showed that 3.9 million Americans have gone the way of a home office. It can help you have a work-life balance, and you don't have to commute anywhere. Dress codes are flexible too. To maximize your efficiency, you need an awesome home office. Here are some helpful tips to make sure you create a space that inspires you to work. Where Will You Have Your Office? Decide what part of your home you will work in. For some, there aren't many options, so it's off to the sofa or kitchen table for work. For others, there is that perfect space that will minimize outside distractions, and let you move around freely. Plan Your Awesome Home Office: Now you need to plan how to make your space comfortable. If you live in an area where it gets cold, you want to be able to work without shivering. This is where you should consider your options for window coverings and flooring. Painting, flooring, and the structures in your space are the canvas for a home office that will serve you best. Before you move anything in, see what you want to change first. Prepare Your Seat: It goes without saying that you need to be able to sit comfortably while you do your best work. A quality office chair with multiple adjustments, like the ones at winc.com.au, will allow you to find that sweet spot where you can focus for hours without any aches. Have Good Lighting: Set up your work area close to a window. You want to get your daily share of vitamin D from natural light. It will help your mood, and will also look great. Don't stop there. You need a few more lamps so that you can read and use other parts of your workspace when the sun isn't shining. Plan Against Clutter: How much time do you spend per year searching for papers? You can plan to prevent that. Having stacks of books and paper around your desk will hamper your productivity. Your things have to go somewhere, so decide how you will store them. Perhaps you have another room for that. What will you use for storage? A file cabinet or some modern looking boxes on a shelf? If you have a lot of wires in your office, add cord holder under your desk and minimize how many extension cords you need. Walking into a tidy home office setup feels great. It's only one of the secrets of a productive home office. Add Some Comfort: You don't need to do all work at a desk. Sometimes you need a space where you move, stretch, and have some time to think. A sitting area is great to have if your space allows for it. Thinking about adding in a soft chair, leather ottoman, coffee table, rugs, and lamps. With a space like this, you will be happy to take a thinking break or invite clients over. Personalize Your Space: Now you can put your own special touch on your home office. Designer posters, personal photos, or one differently painted focus wall are only a few ways you can start to achieve this. Do you have a style you love, but it's not right for your entire home? Your home office could be the place for that. Remember to cater to you first. If you like your space, you'll work better in it. The Perfect Office Setup: There is no one solution, but by knowing yourself and how you work, you can fit these tips into an awesome home office that suits your style. If you're starting to work from home this year, check out our small business section for more helpful posts. Read Also: Necessary Spaces To Include In Building Your Office 6 Techniques To Improve Your Work-From-Home Career

READ MOREDetails