Published on: 31 December 2020
Last Updated on: 03 June 2021
It wasn’t that long ago that reports about KFC’s sales falling were drawing a rather dismal picture for the brand. And yet today, it’s standing strong as ever, proudly taking the title of the second most popular fast-food chain on the planet. Today in this KFC documentary, we will look into the strategies KFC used to regain its position.
The turnaround this brand managed to accomplish in a handful of years is rather miraculous in the world of business, and many can learn from its example. Some of the techniques used by KFC in its road back to the top can be adapted for small businesses that are working their way up their own niches.
KFC Documentary: Brand Revival
After KFC fall to the ground and fail to satisfy their customers with their product in 2013, they decided to connect with the customers on the emotional levels and started marketing business once again. This time they took the help of the digital platform to reach out wider bandwidth of audiences.
1. Make Advertisements Branded And Fun
Ads are annoying, and people skip them, right? Well, KFC managed to create a series of ads that people were really looking forward to watching. Each was an entertaining clip featuring ‘Colonel Sanders’ in some new interesting role. Colonel, the founder and greatest asset of KFC, is the embodiment of the brand today. On the contrary, the company is immortalizing him by turning him from a real-life showman and marketing genius into a fictional hero who has his own fan club. There are even books about his rise to the brand icon role now.
A small business will not be able to launch a multimillion campaign with fancy ads, but you can create a character that will give a personality to your brand. Choose something or someone that your target audience will be able to relate to. Your goal is to make your marketing seem less like self-promotion and more like a friend or idol offering advice.
2. Make Your Customer Feedback Count
One thing that KFC has always been focused on was delivering a top-quality customer experience. One of the main methods the brand uses to achieve that is directly asking for feedback and actually using it. All you need to do in order to share your opinion and be heard is to fill up the KFC survey. Have you ever done this yourself? Did it help improve the service or address any issue you had? Did you feel like you can contribute to the betterment of your favorite fast-food restaurant by taking that survey?
Considering how smoothly the KFC customer service runs, the answers to those questions are most likely ‘yes’. And that is what a small business owner should learn from KFC. You need to establish a way for your customers to provide feedback (a customer satisfaction survey is a good start). Then, you need to pay attention to that feedback and follow up on it immediately. Today you can find or develop specialized solutions that will process this information to make this easier. That’s why the survey format is optimal for small companies that cannot hire a full-time call center service.
KFC Documentary: Final Thoughts
Of course, there was more to KFC’s triumph, like leveraging humor as well as extensive work in local market research and launching dozens of localized projects, like traditional menu changes. However, as a small business owner, you need to start with things that can bring tangible results right away.
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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Regardless of the type of items a thrift store offers, donations are essential for reaching objectives.
Not only are donations needed for thrift stores to remain functional, but they’re also necessary for stores to help the local community. Owners must find ways to encourage donations positively, without leaving a negative impression in the minds of potential donors or clients.
This guide can help.
Simplify the Donation Process
In a perfect world, people would be motivated by the kindness of their hearts to drive to a thrift store and unload all their donations personally. Unfortunately, this isn’t reasonable to expect from the majority of people these days. Put simply, today’s families are busy, with barely any time for rest, let alone time for social causes that go above and beyond.
There are many things that thrift stores can do to make donating easier for everyone involved. For example, many thrift stores schedule pickups, either at nearby locations or at individual homes. These options are more convenient for donors, which makes it more likely for them to support local efforts.
Don’t pickups represent a significant expense and hassle for thrift stores? Not with the help of modern technology. Modern thrift store POS system features often include convenient pickup scheduling. Donors may even be able to self-schedule pickup times or see the closest drop-offs online. Other features include self-service kiosks and online receipts for tax purposes that speed things up for donors.
Provide Many Dropoff Options
What if thrift stores aren’t able to handle pickups at individual homes because of personnel issues? They can still make donations as convenient as possible by providing a range of ways people can donate items:
Secure donation boxes at partnering business parking lots
Driver-attended box trucks
24/7 thrift-store donation boxes
Even seemingly simple changes can have a large effect. For example, if a store normally accepts donations at the rear entrance, is it possible to implement a drive-through option instead?
Even though donors probably only save five or 10 minutes, the convenience factor can make them more likely to contribute. Instead of viewing donation as a hassle, they’re more likely to see it as something they can take care of quickly on the way to work or while running errands.
Understand the Donor Mindset
A common misconception is that people are strongly motivated to donate because of charitable feelings. This is the case for some people, but not that many.
In today’s hectic climate, people who donate often do so because it’s convenient and beneficial for them. In other words, they probably have a secondary motive in addition to helping out the community.
This motive can be wanting to get rid of clutter, showing respect for a loved one’s final wishes, or simply hoping to avoid the hassle of a garage sale. A large number of people donate because they view it as preferable to simply throwing items away. Moms who are cleaning out their child’s closet often have this habit.
Thrift stores shouldn’t criticize this attitude. Instead, they should welcome (high-quality) donations from any source, regardless of whether the person cares about the mission or not. What matters is the donation itself, not what motivates it.
For this reason, attempting to increase donations by appealing to feelings of guilt or compassion toward less-fortunate individuals isn’t generally very effective. It’s good to have a mission statement, believe in it, and promote it in marketing, but this mission isn’t going to be a major driving force in prompting donations.
Show Gratitude
Once thrift stores understand that many potential donors have a quid pro quo mindset, it’s possible to find ways to encourage donations by appealing to this attitude. Some stores provide vouchers that donors can redeem for free items. For example, for $50 worth of items, donors could receive a voucher for a free $10 item.
Doesn’t this cut into the already tight profit margins for thrift stores? Not necessarily. Few donors redeem the vouchers, and those that do are more likely to return to donate other items in the future.
The benefits of being generous to donors generally outweigh the costs. The idea is to produce a feeling of satisfaction, a “reward” for donating. This feeling makes people more likely to tell friends and family members about the store, which is good for both donations and sales.
At the very least, gratitude means saying thank you. Even an automatic email can do wonders for online donations.
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Logistics providers must prioritize efficiency if they wish to be successful.
Consumers want goods immediately, and any delay can lead to losses. Time is of the essence in this industry, so business owners constantly look for ways to streamline their operations and optimize their shipping processes.
Expedited shipping is one method they may use to achieve this goal. Speed and time sensitivity are prioritized when this shipping option is selected, and it can be used for less-than-truckload freight and full truckloads.
Using this option gives a business a competitive edge by ensuring goods arrive at their destination promptly. With the help of expedited shipping, companies can meet the urgent demands of their consumers quickly and reliably.
What Is Expedited Shipping?
Expedited Shipping is a kind of specialized service that is based on improving the speed quotient of deliveries. Indeed, it is faster than traditional shipping services. But what makes up for the additional speed?
Expedited Shipping uses direct routes whenever possible during any transportation project or logistics delivery. As a result, the transit times are reduced by 50 to 60%. Estimating the layovers and cutting off any other unnecessary delays is also easy.
It is the best option for you if you need a time-sensitive delivery. Some orders that badly need Expedited Shipping are urgent posts, delivery of perishable goods, priority shipments like meds, etc.
Separating Standard From Expedited Shipping
The prime difference between standard and Expedited Shipping is in the delivery speed. The former follows the general delivery schedule and timeframe. However, that might be a few days and, in odd cases, a few weeks But the scenes are different if you’ve booked Expedited Shipping.
It assures faster delivery. The maximum time frame is 3 days. However, more than 70% of deliveries take only 24 to 48 hours. You may receive Some of the consignments within 12 hours, too.
However, the cost is higher when you expect such fast transit. So, choose Expedited Shipping whenever you need to make an urgent shipment.
The Benefits Of Expedited Shipping
This shipping option allows goods to reach their destination in less time. Most businesses opt for standard measures whenever possible because they are cost-effective and reliable. However, there are times when shipments must arrive quickly, typically within a day or two after placing the order.
Many industries benefit from offering this option. Medical supplies can arrive at their destination rapidly, which is essential because it could be a matter of life or death.
Just-in-time production methods are becoming more common in manufacturing, so expedited shipping ensures operational efficiency while minimizing downtime. The company can meet customer demands, giving it a competitive edge.
When customers receive their goods on time, they may become loyal clients of the business. In addition, they may leave a positive review and tell their family and friends about the company. Expedited shipping allows the business to stand out and increase its market share.
Consumer demands change rapidly. A company must be ready to provide customers with what they want and need. Expedited shipping allows the business to become more agile.
It can quickly adapt to seasonal peaks and fluctuating demand. Business owners know the importance of being flexible and nimble, as they saw the importance of having these capabilities during the global pandemic.
Lead times lessen when expedited shipping is used. The business can fulfill customer orders quickly while improving its inventory turnover. The short transit times result in cost savings and higher profits.
Improved Inventory Management
Expedited Shipping can subtly improve inventory management. Firstly, it can reduce the level of stockouts. At the same time, it ensures that the products are available timely. Consequently, the supply chain keeps moving fluidly, and goods reach each touch point promptly.
Hence, such moves can reduce the risk of lost sales due to lack of availability.
Added Competitive Benefits
Imagine any crowded marketplace. If you choose Expedited Shipping there, your business will surely stand out. Often, you will find that customers prefer companies like eBay offer faster delivery than Shein and others.
So, standard deliveries are gradually going out of vogue. Meanwhile, Expedited Shipping is taking charge. Most importantly, the advantage is all yours if you’re an ecom company.
Most customers (over 90%) expect faster deliveries and quicker checkouts. So, Expedited Shipping has become unmissable, speaking of e-commerce customer satisfaction.
What Methods Are Commonly Used
The commonly used methods are air freight, dedicated trucking, courier services, express delivery networking, etc. However, the names I mentioned are the prime methods.
Air freight out of the four is most helpful for international deliveries or supply of perishables over a short distance. On the other hand, courier companies specialize in using direct local networks for the fastest deliveries.
Keeping Costs Down
Business owners must know when to use expedited shipping and when other methods serve as the better option. Expedited shipping comes with higher fees to ensure the speed of the delivery.
The business may choose to bear these costs or pass them on to consumers, thereby raising the price of the goods.
A company might offer tiered shipping levels, allowing customers to choose the level that meets their needs and fits their budget.
In addition, the company might decide to collaborate with one or more carriers to negotiate better rates and service-level agreements. This arrangement helps to guarantee consistent performance.
Nevertheless, the shipping carrier is only part of the equation. The business must also optimize its order processing workflows. Technology solutions can help the company achieve this goal.
It must also manage customer expectations and be transparent throughout the order fulfillment process, from when the order is placed until the goods are delivered.
The Bottom Line!
Expedited shipping has numerous benefits, but it is wrong for every situation. A business owner must know you need speed and flexibility in shipping to meet customer demands.
The customer is always the top priority, so exceeding these expectations will lead to increased loyalty and positive reviews, which every business needs.
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Acquiring your very own farm is a significant entrepreneurial venture that involves obtaining an existing business entity to bring your dreams of ownership and management to life.
This intricate process requires a well-structured approach, thorough research, financial prudence, and adept negotiation skills. The journey to buy a farm starts by identifying the right opportunity, which means evaluating industries, markets, and sectors that align with your expertise, interests, and long-term objectives. If you're serious about acquiring a business like this, you should look up farms for sale Ontario.
This phase requires meticulous due diligence to assess potential risks, opportunities, and the overall health of the target farm. This analysis encompasses a close examination of financial records, operational procedures, market positioning, and customer base, as well as legal and regulatory considerations. A critical aspect of this decision-making process is conducting a comprehensive financial assessment. Scrutinizing the farm's financial statements offers valuable insights into its revenue streams, expenses, profitability, and growth potential.
This evaluation aids potential buyers in gauging the farm's financial stability and sustainability, which is crucial for making a well-informed investment decision. The art of negotiation plays a pivotal role in shaping the purchase terms. Effective negotiations encompass discussions about the purchase price, and payment arrangements, including assets, liabilities, and any necessary contingencies. The aim is to strike a balance that ensures a fair deal for both parties while safeguarding the buyer's interests. Securing financing, if necessary, is a vital step in the acquisition process. Buyers can explore various funding sources, such as personal savings, bank loans, venture capital, or even seller financing. It is essential that the chosen financing structure aligns with the buyer's financial capacity and the farm's potential returns to ensure a successful acquisition.
The final steps of the transaction involve creating legal agreements and documents that outline the terms and conditions of the purchase. Legal professionals play a crucial role in ensuring the sale's legality and protecting the interests of all parties involved.Acquiring your own farm from the available farms for sale presents a multitude of advantages. It serves as a canvas for manifesting your entrepreneurial spirit, allowing you to harness your expertise, insights, and aspirations to navigate the farm toward expansion and success.
When you secure an existing farm, you frequently gain access to a well-established clientele, a functional operational structure, and even a potentially familiar brand, effectively lessening the obstacles commonly linked with commencing from square one. However, it is important to recognize that acquiring a farm also comes with its own set of obstacles and uncertainties. The buyer must be prepared to address potential operational issues, adapt to a new business environment, and navigate unforeseen challenges that may arise during the transition.
In conclusion, buying your own farm is a multifaceted yet rewarding endeavor that demands meticulous planning, thorough due diligence, skillful negotiation, and a strategic financial approach. Successfully acquiring an established farm provides the avenue for realizing your entrepreneurial dreams, achieving financial growth, and turning your aspirations of farm ownership into reality.
Here Are Twelve Crucial Ideas To Buy A Farm
Rest assured, this comprehensive guide is here to walk you through the process step by step, guiding you as you transform your dream of owning a farm into a tangible and fulfilling reality.
1. Define Your Farming Vision and Goals
The first step on this transformative journey is to define your farming vision and goals. Reflect on the type of farming experience you envision – whether it's cultivating crops, raising livestock, or a combination of both. Consider your long-term goals, such as sustainability, self-sufficiency, or generating income. This clarity will serve as the guiding light throughout your farm-buying journey.
2. Assess Your Budget and Financing Options
Before delving into the realm of farms for sale, it's imperative to assess your budget. Farm ownership comes with a range of expenses, including the purchase price, operational costs, maintenance, and improvements. Research financing options tailored to agricultural properties and engage with lenders experienced in farm transactions to secure a suitable financing arrangement.
3. Research Ideal Farm Locations
The location of your farm plays a pivotal role in its success. Research potential areas based on climate, soil quality, water availability, and proximity to markets. Each geographic region has its unique advantages and challenges for farming. Explore different options to find the location that aligns with your farming goals and preferences.
4. Understand Zoning and Regulations
Farms are subject to various zoning regulations and land use restrictions. Familiarize yourself with local zoning laws, agricultural designations, and environmental regulations that could impact your farming activities. Ensure that the farm properties you consider are zoned appropriately for your intended agricultural pursuits.
5. Engage Real Estate Experts
Navigating the complex landscape of farm real estate requires expert guidance. Enlist the services of real estate agents and professionals experienced in agricultural transactions. Their insights into market trends, property valuations, and negotiation tactics will be invaluable as you explore farms for sale.
6. Evaluate Farm Properties
As you embark on property visits, carefully evaluate potential farms. Consider factors such as land size, topography, soil quality, infrastructure, and existing structures. Analyze the farm's potential for your intended farming activities and assess whether it aligns with your vision.
7. Conduct Thorough Due Diligence
Thorough due diligence is essential before finalizing a farm purchase. Verify property boundaries, survey records, water rights, easements, and any existing liens. Engage professionals, such as land surveyors and attorneys, to ensure a comprehensive understanding of the property's legal and physical attributes.
8. Plan for Farm Operations
A successful farm requires meticulous planning. Develop a comprehensive farm business plan that outlines your farming activities, production goals, resource management, and marketing strategies. Consider factors like crop rotation, livestock management, and equipment needs as you envision the daily operations of your farm.
9. Consider Sustainability and Conservation
Sustainability and conservation practices are integral to modern farming. Explore methods to reduce environmental impact, conserve natural resources, and promote biodiversity on your farm. Incorporating sustainable practices not only benefits the land but also enhances the long-term viability of your farming endeavor.
10. Prepare for Transition and Ownership
Transitioning from aspiring farmer to farm owner involves legal and logistical steps. Work with legal professionals to navigate the transfer of ownership, property titles, and any required permits. Additionally, consider forming relationships with local farming communities, cooperative networks, and agricultural extension services to foster knowledge sharing and support.
11. Implement Your Farming Vision
With ownership secured, it's time to implement your farming vision. Begin by preparing the land, planting crops, or setting up livestock facilities according to your business plan. Seek guidance from agricultural experts and mentors to ensure a successful start to your farming journey.
12. Embrace the Farming Lifestyle
Owning a farm is not just a business; it's a lifestyle. Embrace the joys and challenges that come with farming – the early mornings, the connection to the land, the satisfaction of a successful harvest. As you immerse yourself in the rhythm of farm life, you'll discover a profound sense of fulfillment and a deeper connection to the earth. In the tapestry of farm ownership, transitioning from dreams to reality requires careful planning, dedication, and a willingness to learn. By following this comprehensive beginner's guide, you're embarking on a transformative journey that connects you with the land, fosters self-sufficiency, and allows you to contribute to the rich tapestry of agricultural heritage. From selecting the perfect farm to embracing the farming lifestyle, each step brings you closer to turning your agricultural aspirations into a thriving reality.
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