KF Documentary: Tips For Small Business To Learn From KFC’s Brand Turnaround

Published on: 31 December 2020 Last Updated on: 03 June 2021

It wasn’t that long ago that reports about KFC’s sales falling were drawing a rather dismal picture for the brand. And yet today, it’s standing strong as ever, proudly taking the title of the second most popular fast-food chain on the planet. Today in this KFC documentary, we will look into the strategies KFC used to regain its position.

The turnaround this brand managed to accomplish in a handful of years is rather miraculous in the world of business, and many can learn from its example. Some of the techniques used by KFC in its road back to the top can be adapted for small businesses that are working their way up their own niches.

KFC Documentary: Brand Revival

After KFC fall to the ground and fail to satisfy their customers with their product in 2013, they decided to connect with the customers on the emotional levels and started marketing business once again. This time they took the help of the digital platform to reach out wider bandwidth of audiences.

1. Make Advertisements Branded And Fun

Ads are annoying, and people skip them, right? Well, KFC managed to create a series of ads that people were really looking forward to watching. Each was an entertaining clip featuring ‘Colonel Sanders’ in some new interesting role. Colonel, the founder and greatest asset of KFC, is the embodiment of the brand today. On the contrary, the company is immortalizing him by turning him from a real-life showman and marketing genius into a fictional hero who has his own fan club. There are even books about his rise to the brand icon role now.

KFC Ad

A small business will not be able to launch a multimillion campaign with fancy ads, but you can create a character that will give a personality to your brand. Choose something or someone that your target audience will be able to relate to. Your goal is to make your marketing seem less like self-promotion and more like a friend or idol offering advice.

2. Make Your Customer Feedback Count

One thing that KFC has always been focused on was delivering a top-quality customer experience. One of the main methods the brand uses to achieve that is directly asking for feedback and actually using it. All you need to do in order to share your opinion and be heard is to fill up the KFC survey. Have you ever done this yourself? Did it help improve the service or address any issue you had? Did you feel like you can contribute to the betterment of your favorite fast-food restaurant by taking that survey?

Considering how smoothly the KFC customer service runs, the answers to those questions are most likely ‘yes’. And that is what a small business owner should learn from KFC. You need to establish a way for your customers to provide feedback (a customer satisfaction survey is a good start). Then, you need to pay attention to that feedback and follow up on it immediately. Today you can find or develop specialized solutions that will process this information to make this easier. That’s why the survey format is optimal for small companies that cannot hire a full-time call center service.

KFC Documentary: Final Thoughts

Of course, there was more to KFC’s triumph, like leveraging humor as well as extensive work in local market research and launching dozens of localized projects, like traditional menu changes. However, as a small business owner, you need to start with things that can bring tangible results right away.

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Small Business

Building a Brand for Your Small Business

One of the most essential aspects of building a business, no matter how small it is, is establishing an effective brand—especially if you want to make an impression in today’s highly competitive market. But what really does branding mean? And what does it take to create a brand that truly defines what your business really is? Defining Your Brand Think of your brand as your promise to your customer. Its purpose is to deliver a message to your audience, which includes what you have to offer and how your products and services differ from your competitors. Basically, it describes who you are and the image you want people to perceive you to be. However, defining your brand may be easier said than done. After all, it is a journey to your business’s self-discovery. Specifically, it involves defining your company’s mission, your offerings, your reputation, and your qualities. You may have to do some research to find a branding that truly represents your business. Creating Your Visual Brand While a brand is more than just your company’s logo, you’ll want to establish the look of your company by choosing the right image, colors, fonts, and tagline that perfectly represent your ideals. Failing to establish defined brand guidelines is one of the most common mistakes small businesses are doing, which eventually puts all their branding efforts down the drain. Following these guidelines to build a visual brand invokes consistency and gives your brand a clear direction moving forward. Knowing Your Audience If you’re in a rut in developing your brand, you may be failing at getting to know your audience. According to Carfused.com marketing head, Matthew Creole Rees, it is essential to first determine what resonates with your target market before trying to develop a brand. Know your audience by finding out their wants and needs and understanding their habits. This is especially a must for start-ups that are still trying to get their brand across their customers. Using Social Media Social media is a great way to market your brand and to reach out to your target audience, especially for start-up businesses that are still on a tight budget. In this digital age, people spend most of their time on social media, and if you fail to build a consistent social media presence, your business basically does not exist to many. Once you’ve established your presence, the next most crucial thing to do is to maintain it. Being consistent in showing your presence creates a positive impact on your brand’s perception. Your company’s brand dictates the language of your external and internal communication. The people of the marketing team in your company need to know exactly what the company’s brand is so that they can always integrate it in their campaigns and look for better ways to raise the consumers’ awareness of your brand. Going beyond Your Logo Your brand’s logo may create a significant impact on your audience at first glance, but a brand has to go beyond the visuals in order for it to become effective. In the end, it’s not just about what you do but more about why you do it that makes a brand more impactful. A brand should reflect your culture. For example, if you are keen on maintaining a drug-free workplace, get your workers to understand your cause before administering blood drug tests. This way, they will understand the implications of such health requirements, especially in occupations and industries where safety is of the highest priority, such as in operating machinery. Building a brand may seem like an overwhelming phase—and you may think that getting started is already difficult as it is—but it’s maintaining that brand that’s actually more challenging. Read More: How Personal Branding Online Can Help Your Job Search Top 5 Graphic Design Trends For 2017 5 Most Common Challenges Faced Bye Commerce Businesses Toda Tips For Creating Effective Portable Trade Show Displays Source: customlogocases.com

5 Critical Branding Tips to Attract New Clients to Your Auto Parts Shop

Building a brand is hard work. You have to really understand your business, your market, and your customers. Then you have to learn all the new social media tricks while keeping your traditional customers happy. Thankfully, getting started doesn't have to be overwhelming. Here are 5 branding tips to help you establish your auto part shop's brand. Basic Branding Tips: Start here before checking out the actionable steps. Before making any branding decisions make sure you have a clear vision of who you are and what you do. We know, we know, it should be obvious that an auto body shop fixes cars right? The trick is conveying that in your branding strategy. Make sure you know exactly what image you want your brand to present. 1. Know Your Existing Brand: When most small businesses set out to build a brand they forget that they already have one. Your reputation with customers, suppliers, and the local community is the foundation of your branding efforts. Ask regulars what they like about the way you do things. Get people to join your mailing or emailing list with each purchase. This lets you find out what the community already thinks about you and shapes your branding efforts going forward. 2. Clarity Is Key: You can have the best, most viral campaign ever and it won't do you any good if people don't know what it's actually for. Make sure any move you make is clear on what your business is. That doesn't mean you need a broken car in every picture. Just be clear in any logos, names, and promotional materials what your business is and what it does. 3. Produce and Display Value: No matter what your business does you have to produce value. That's the only reason people will use your services. Be certain that a value approach drives your small business branding strategy. Don't just go for attention-grabbing techniques. Try to embody the core principles and benefit you bring to customers. Let them know why and how you'll work hard to help them with their problems. A great start would be explaining the long term benefits of high-quality parts. 4. Get Online: No one would accuse an auto parts shop of being a startup. That doesn't mean you can't use the newest customer engagement tools to your advantage. Create profiles for your shop on social media. Find a few hashtags that work for your business and use them strategically. Building a brand takes time and requires you to learn new techniques. Check out sites like https://www.ultrex.com.au/brand/subaru/ for good examples. 5. Always be Scaling: A lot of people slow down once their brand is established. This is a mistake. Creating a brand is just the first step in your business' journey to prosperity. You need to make that brand work for you and your goals. Once you've built your brand image you're perfectly placed to scale. Add in new programs that leverage your existing customer base and brand recognition, such as: Referral programs Giveaways Local sponsorships Email list marketing You want to seamlessly combine old school local business practices with the wonders of modern media. Don't Be Afraid to Try: Establishing a brand from nothing is nerve-wracking. As long as you follow the best branding tips available it can be easier than you think. For more useful branding and small business tips, check out our other articles here. Read Also: 5 Tools That Can Help You Get Your Business Organized How We Could Be Able To Get Benefits From The Outdoor Marketing 4 Simple And Cheap Methods To Attract More Customers For Your Small Business

Professional Subtitling Services for Global Video Content

In today's digital age, creating a video that resonates with a global audience is essential to stand out and make an impact. To achieve this, you should choose a universal theme that can appeal to people from different cultures and backgrounds. The use of simple language that is easy to understand, coupled with appealing visuals, can also help to captivate viewers from all around the world. Understanding the cultural norms, traditions, and preferences of your target audience can also be instrumental in creating a video that connects with them on a deeper level. With these tips, you can increase your chances of creating a video that becomes a hit with global audiences and makes a lasting impact. Subtitles: The Secret Ingredient Of Going Viral Even if you followed the tips in the intro, you might not achieve your dreams of going viral. That's because you're missing that one crucial element: subtitles. Here, we discuss how and why they're going to get the global audience hungry for more of your content. Improved Accessibility Subtitles are an essential tool for making videos accessible to a broader audience. By adding subtitles to a video, you can ensure that people who are deaf or hard of hearing can fully understand the content you present. Subtitles can also be beneficial for people who are watching videos in noisy or quiet environments where it may be difficult to hear the audio clearly. Additionally, subtitles can help people who are not native speakers of the language spoken in the video to understand the content better. This added comprehension is particularly important for businesses or organizations looking to reach a global audience. It's clear why - subtitles make their videos accessible to people from different countries and cultures. By making your content more accessible through the use of subtitles, you can ensure that your message reaches more viewers and has a more significant impact. Increased Comprehension Subtitles are a powerful tool that can significantly improve the comprehension of videos, especially for people who may have difficulty understanding the spoken language. By providing a visual representation of the audio, subtitles can help people follow along with the content more easily, even when dealing with complex ideas or terminology. In addition, subtitles can help to clarify dialogue in a video, making it easier for viewers to follow the conversation, especially in scenes with multiple speakers or where there is a lot of background noise. Better Engagement Subtitles are not only helpful for accessibility and comprehension, but they can also be a vital ingredient to drive better engagement in videos. By providing subtitles, you can capture the attention of viewers and keep them engaged throughout the entire video. This is because subtitles allow the audience to follow along with the content more easily, without having to strain to understand what is being said. Viewers with hearing disabilities will find subs particularly useful to stay engaged and focused on the video. In addition, subtitles can add a new dimension to videos by incorporating visual elements that can make the content more engaging and interesting. For example, one can style subtitles in different ways to add personality and flair to the video, making it more visually appealing and attractive. Expanded Reach How will you reach your global audience without subtitles? It's almost impossible. They can make your video accessible and easily understandable to people from different countries and cultures. When you add subtitles in multiple languages, you can overcome language barriers and reach a wider audience. Businesses or organizations looking to expand their reach and tap into new markets will find subtitles extremely important. Subtitles can also bridge cultural divides by ensuring that viewers from different backgrounds fully understand and appreciate your message. If global reach is what you're looking for, take the time to translate your content. This way, you will demonstrate that you value and respect the diversity of your audience, which helps build trust and foster deeper connections. Higher Searchability Search engines like Google can't actually "watch" your video, so they rely on the text within it to understand what it's about. Subtitles are a transcript of your video that search engines can use to index and rank your content. In addition, subtitles will contain keywords, which can improve the chances of your video appearing in search results when people Google those terms. They're an excellent way for businesses to increase their online visibility and attract more customers. Professional Subtitling Services: Taking Your Videos to the Next Level Creating high-quality subtitles that are accurate, visually appealing, and linguistically appropriate can be a challenging and time-consuming task. This is where a subtitles company comes in. It can bring your videos to the forefront, enhancing their accessibility, engagement, and searchability. So whether you're a business looking to expand your global reach or a content creator looking to produce high-quality videos that stand out, consider investing in professional subtitling services to take your video content to the next level. Read Also: How To Use Video Animation On Your Website Why You Should Always Use Special Effects For Video Productions Movavi Video Suite Review: A Comprehensive Tool to Create Videos

KF Documentary: Tips For Small Business To Learn From KFC’s Brand Turnaround

KFC Documentary: Brand Revival

1. Make Advertisements Branded And Fun

2. Make Your Customer Feedback Count

KFC Documentary: Final Thoughts

How to Market a Small Business in a Big City?

Importance Of ADP Payroll Services For Small Businesses

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Building a Brand for Your Small Business

5 Critical Branding Tips to Attract New Clients to Your Auto Parts Shop

Professional Subtitling Services for Global Video Content

KF Documentary: Tips For Small Business To Learn From KFC’s Brand Turnaround

KFC Documentary: Brand Revival

1. Make Advertisements Branded And Fun

2. Make Your Customer Feedback Count

KFC Documentary: Final Thoughts

Share this Article

How to Market a Small Business in a Big City?

Importance Of ADP Payroll Services For Small Businesses

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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