Published on: 31 December 2020
Last Updated on: 03 June 2021
It wasn’t that long ago that reports about KFC’s sales falling were drawing a rather dismal picture for the brand. And yet today, it’s standing strong as ever, proudly taking the title of the second most popular fast-food chain on the planet. Today in this KFC documentary, we will look into the strategies KFC used to regain its position.
The turnaround this brand managed to accomplish in a handful of years is rather miraculous in the world of business, and many can learn from its example. Some of the techniques used by KFC in its road back to the top can be adapted for small businesses that are working their way up their own niches.
KFC Documentary: Brand Revival
After KFC fall to the ground and fail to satisfy their customers with their product in 2013, they decided to connect with the customers on the emotional levels and started marketing business once again. This time they took the help of the digital platform to reach out wider bandwidth of audiences.
1. Make Advertisements Branded And Fun
Ads are annoying, and people skip them, right? Well, KFC managed to create a series of ads that people were really looking forward to watching. Each was an entertaining clip featuring ‘Colonel Sanders’ in some new interesting role. Colonel, the founder and greatest asset of KFC, is the embodiment of the brand today. On the contrary, the company is immortalizing him by turning him from a real-life showman and marketing genius into a fictional hero who has his own fan club. There are even books about his rise to the brand icon role now.
A small business will not be able to launch a multimillion campaign with fancy ads, but you can create a character that will give a personality to your brand. Choose something or someone that your target audience will be able to relate to. Your goal is to make your marketing seem less like self-promotion and more like a friend or idol offering advice.
2. Make Your Customer Feedback Count
One thing that KFC has always been focused on was delivering a top-quality customer experience. One of the main methods the brand uses to achieve that is directly asking for feedback and actually using it. All you need to do in order to share your opinion and be heard is to fill up the KFC survey. Have you ever done this yourself? Did it help improve the service or address any issue you had? Did you feel like you can contribute to the betterment of your favorite fast-food restaurant by taking that survey?
Considering how smoothly the KFC customer service runs, the answers to those questions are most likely ‘yes’. And that is what a small business owner should learn from KFC. You need to establish a way for your customers to provide feedback (a customer satisfaction survey is a good start). Then, you need to pay attention to that feedback and follow up on it immediately. Today you can find or develop specialized solutions that will process this information to make this easier. That’s why the survey format is optimal for small companies that cannot hire a full-time call center service.
KFC Documentary: Final Thoughts
Of course, there was more to KFC’s triumph, like leveraging humor as well as extensive work in local market research and launching dozens of localized projects, like traditional menu changes. However, as a small business owner, you need to start with things that can bring tangible results right away.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Acquiring your very own farm is a significant entrepreneurial venture that involves obtaining an existing business entity to bring your dreams of ownership and management to life.
This intricate process requires a well-structured approach, thorough research, financial prudence, and adept negotiation skills. The journey to buy a farm starts by identifying the right opportunity, which means evaluating industries, markets, and sectors that align with your expertise, interests, and long-term objectives. If you're serious about acquiring a business like this, you should look up farms for sale Ontario.
This phase requires meticulous due diligence to assess potential risks, opportunities, and the overall health of the target farm. This analysis encompasses a close examination of financial records, operational procedures, market positioning, and customer base, as well as legal and regulatory considerations. A critical aspect of this decision-making process is conducting a comprehensive financial assessment. Scrutinizing the farm's financial statements offers valuable insights into its revenue streams, expenses, profitability, and growth potential.
This evaluation aids potential buyers in gauging the farm's financial stability and sustainability, which is crucial for making a well-informed investment decision. The art of negotiation plays a pivotal role in shaping the purchase terms. Effective negotiations encompass discussions about the purchase price, and payment arrangements, including assets, liabilities, and any necessary contingencies. The aim is to strike a balance that ensures a fair deal for both parties while safeguarding the buyer's interests. Securing financing, if necessary, is a vital step in the acquisition process. Buyers can explore various funding sources, such as personal savings, bank loans, venture capital, or even seller financing. It is essential that the chosen financing structure aligns with the buyer's financial capacity and the farm's potential returns to ensure a successful acquisition.
The final steps of the transaction involve creating legal agreements and documents that outline the terms and conditions of the purchase. Legal professionals play a crucial role in ensuring the sale's legality and protecting the interests of all parties involved.Acquiring your own farm from the available farms for sale presents a multitude of advantages. It serves as a canvas for manifesting your entrepreneurial spirit, allowing you to harness your expertise, insights, and aspirations to navigate the farm toward expansion and success.
When you secure an existing farm, you frequently gain access to a well-established clientele, a functional operational structure, and even a potentially familiar brand, effectively lessening the obstacles commonly linked with commencing from square one. However, it is important to recognize that acquiring a farm also comes with its own set of obstacles and uncertainties. The buyer must be prepared to address potential operational issues, adapt to a new business environment, and navigate unforeseen challenges that may arise during the transition.
In conclusion, buying your own farm is a multifaceted yet rewarding endeavor that demands meticulous planning, thorough due diligence, skillful negotiation, and a strategic financial approach. Successfully acquiring an established farm provides the avenue for realizing your entrepreneurial dreams, achieving financial growth, and turning your aspirations of farm ownership into reality.
Here Are Twelve Crucial Ideas To Buy A Farm
Rest assured, this comprehensive guide is here to walk you through the process step by step, guiding you as you transform your dream of owning a farm into a tangible and fulfilling reality.
1. Define Your Farming Vision and Goals
The first step on this transformative journey is to define your farming vision and goals. Reflect on the type of farming experience you envision – whether it's cultivating crops, raising livestock, or a combination of both. Consider your long-term goals, such as sustainability, self-sufficiency, or generating income. This clarity will serve as the guiding light throughout your farm-buying journey.
2. Assess Your Budget and Financing Options
Before delving into the realm of farms for sale, it's imperative to assess your budget. Farm ownership comes with a range of expenses, including the purchase price, operational costs, maintenance, and improvements. Research financing options tailored to agricultural properties and engage with lenders experienced in farm transactions to secure a suitable financing arrangement.
3. Research Ideal Farm Locations
The location of your farm plays a pivotal role in its success. Research potential areas based on climate, soil quality, water availability, and proximity to markets. Each geographic region has its unique advantages and challenges for farming. Explore different options to find the location that aligns with your farming goals and preferences.
4. Understand Zoning and Regulations
Farms are subject to various zoning regulations and land use restrictions. Familiarize yourself with local zoning laws, agricultural designations, and environmental regulations that could impact your farming activities. Ensure that the farm properties you consider are zoned appropriately for your intended agricultural pursuits.
5. Engage Real Estate Experts
Navigating the complex landscape of farm real estate requires expert guidance. Enlist the services of real estate agents and professionals experienced in agricultural transactions. Their insights into market trends, property valuations, and negotiation tactics will be invaluable as you explore farms for sale.
6. Evaluate Farm Properties
As you embark on property visits, carefully evaluate potential farms. Consider factors such as land size, topography, soil quality, infrastructure, and existing structures. Analyze the farm's potential for your intended farming activities and assess whether it aligns with your vision.
7. Conduct Thorough Due Diligence
Thorough due diligence is essential before finalizing a farm purchase. Verify property boundaries, survey records, water rights, easements, and any existing liens. Engage professionals, such as land surveyors and attorneys, to ensure a comprehensive understanding of the property's legal and physical attributes.
8. Plan for Farm Operations
A successful farm requires meticulous planning. Develop a comprehensive farm business plan that outlines your farming activities, production goals, resource management, and marketing strategies. Consider factors like crop rotation, livestock management, and equipment needs as you envision the daily operations of your farm.
9. Consider Sustainability and Conservation
Sustainability and conservation practices are integral to modern farming. Explore methods to reduce environmental impact, conserve natural resources, and promote biodiversity on your farm. Incorporating sustainable practices not only benefits the land but also enhances the long-term viability of your farming endeavor.
10. Prepare for Transition and Ownership
Transitioning from aspiring farmer to farm owner involves legal and logistical steps. Work with legal professionals to navigate the transfer of ownership, property titles, and any required permits. Additionally, consider forming relationships with local farming communities, cooperative networks, and agricultural extension services to foster knowledge sharing and support.
11. Implement Your Farming Vision
With ownership secured, it's time to implement your farming vision. Begin by preparing the land, planting crops, or setting up livestock facilities according to your business plan. Seek guidance from agricultural experts and mentors to ensure a successful start to your farming journey.
12. Embrace the Farming Lifestyle
Owning a farm is not just a business; it's a lifestyle. Embrace the joys and challenges that come with farming – the early mornings, the connection to the land, the satisfaction of a successful harvest. As you immerse yourself in the rhythm of farm life, you'll discover a profound sense of fulfillment and a deeper connection to the earth. In the tapestry of farm ownership, transitioning from dreams to reality requires careful planning, dedication, and a willingness to learn. By following this comprehensive beginner's guide, you're embarking on a transformative journey that connects you with the land, fosters self-sufficiency, and allows you to contribute to the rich tapestry of agricultural heritage. From selecting the perfect farm to embracing the farming lifestyle, each step brings you closer to turning your agricultural aspirations into a thriving reality.
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Occasionally, we come across many individuals that are conflicted about the role monitoring applications have to play in the day to day office routines and activities. The most common question asked deals with the boundaries and limits that are “bendable” with the installment of monitoring applications. And the answer is simple; monitoring applications and software programs are legal and frequently advised to be installed in any firm or company. Here is why.
Legal but…
Monitoring or spy applications are legal in any court of law across the world. However, there are some regulations that need to be upheld by the employers’ side before installing monitoring software around the company premises. These guidelines include:
Informing Employees Beforehand
When it comes to employee monitoring applications, every court of law strictly states that the employees should be clearly notified about being monitored. The best way to accomplish this is via policies and guidelines that should be always kept on display within office premises. These guidelines should clearly explain every element of the employee monitoring intervention put forth by the company. Moreover, even when the firm decides to take on new employees, they should adjust a clause in the contract which makes it mandatory for every person being hired to sign a nondisclosure stating that they are alright with being monitored on company-related matters.
Only Limited to Company Owned Gadgets
Monitoring software programs tend to give employers an unwarranted power over the employees. And to protect the employee's interests, legal guidelines regarding monitoring apps clearly state that the spying should be only limited to company-owned gadgets. This means that every information coming in and going out through the company-owned gadgets are company property. The guidelines placed around the office premises should also clearly pinpoint this clause so that it poses as a reminder at all times. Furthermore, it is also recommended that the employers get their employees to sign a nondisclosure agreement that clearly states that all information on the company owned gadgets is company property. This means it can be used by the company in court if need be as well.
Using Reliable Technological Sources
When another’s a source of income and image in the business world is on the line, it is always best to be careful and use reliable technological sources and software programs rather than the usual cheap ones. The expensive yet well-reputed ones can be easily programmed and altered according to the specific needs of the company, hence always used for easy access and usage.
Balancing is key
Putting so many restrictions and highlighting many stingy clauses regarding monitoring applications like TheOneSpy mobile spy software around the office can definitely scare an employee and hence hinder their overall productivity. This is primarily due to the lack of rapport that should be there between the employee and employer to help increase profits as employee motivation grows. Therefore, it is always recommended by experts to use a system that is similar to a token economy where the employees are given some leeway and flexibility in some areas while at the same time restricted in some too. For example, allowing them access to specific social media sites during a few designated hours of the day.
Never Resort to Open Slander
It is never healthy to insult or accuse an employee openly among their peers. And with monitoring applications installed, there will be many times that the system may show you red flags which in reality are nothing but some mishap with the coding of the monitoring application itself. Therefore, rather than losing your cool and openly slandering a perfectly loyal employee, it is always best to take them aside or discreetly conduct a further investigation either with their knowledge of it or without it. This is because an employee can otherwise sue you for slandering their image followed by wrongful termination which would prove bad for your company’s image.
The law about monitoring applications is specifically made to protect both the employees as well as the employers in case of any mishap or misunderstanding between the two parties. While it may look like the employers have all the power with monitoring applications installed, but in reality, analysis has shown that monitoring applications have been found to be more useful to employees. For example, if an employee faces discrimination at the hands of another employee or employer, they can use the backup made by monitoring applications to highlight the wrongful act in court.
Are you planning to start your own business? If your answer is yes, then what is stopping you from going ahead with your plan? Well, most of the people who want to run their own business, fail to take even the first step towards it just because they do not have sufficient funds. Money remains the first and most important thing that you need to start your business.
Though people say that if you have a strong idea, you can surely take your business to the next level, however that can’t happen without taking the first step. Whether you talk about hiring an office on rent or paying salaries to your employees, you need funds for all that.
If you believe that you have a strong idea, but no money to implement it in the right way, then you can take the support of crowdfunding platforms to fulfill your monetary requirement. Crowdfunding platforms are extremely popular among startups and small business because they help them in raising funds for their projects in the form of small donations from unknown people.
If you are in a dire need of some money for your project, then you can find a good crowdfunding website to achieve your goal. And here are some important tips on how to raise maximum money with the help of a crowdfunding platform.
Your Idea Should Be Your USP
If you want unknown people to support your project, then the idea behind it has to be strong which can easily convince people. If you think that you really have a great idea, then try to present it in front of the target audience in the best way possible.
Choose An Ideal Platform
There are several crowdfunding websites which help people in achieving their fundraising goal, and you have to find a good one for launching your project. When it comes to finding a perfect crowdfunding platform for your project you have to research and try to make a list of at least ten good crowdfunding website and then read effectively about them.
Read all the information that is given on the websites so that you can figure out whether they are a good fit for your project or not. Make sure that you research effectively about all the ten websites so that you can get comprehensive information. Once you are done with your research then try to find out the best five among them. This will help in identifying the best of the best websites.
As now you are left with only 5 crowdfunding websites, make sure that you read their reviews to clear your doubts further. Reviews are the most important ways of identifying the authenticity and reachability of websites in question.
Set A Goal That Can Be Achieved
Once you are done with picking a perfect crowdfunding website to raise funds for your project, your next step should be setting a realistic goal. When it comes to launching a fundraising campaign, you try to be practical about setting your goal.
If you have launched a fundraising campaign earlier as well, then you must be aware of the fact that the money that is donated initially for your project actually comes from the people in your network. But if you have not done anything like this earlier, then make sure that you set a goal based on the potential of your own network, because that’s what helps in taking your fundraising goals to a next level.
Create An Attractive Video For Your Campaign
If you want more people to associate with your project then it’s better to create an effective video for it. Videos are very powerful as they easily catch the attention of the people. For example, if you want to send your message to the masses, you can do that easily with the help of a stunning video. You should also use powerful images for drawing the attention of the audience.
Promote Your Campaign
It’s very important for you to promote your campaign so that more people can donate to your cause. You can promote your campaign on Facebook, Twitter, and LinkedIn, etc., as everyone uses them nowadays.
Meet As Many People As You Can
Before you launch your fundraising campaign, make sure that you meet the people in your group personally so that you can talk to them about your project. In fact, you can ask the people in your group to promote your campaign.
In addition to that, once you launch your campaign, make sure that you make a constant effort to thank the people who have donated for your project.
