KF Documentary: Tips For Small Business To Learn From KFC’s Brand Turnaround

Published on: 31 December 2020 Last Updated on: 03 June 2021

It wasn’t that long ago that reports about KFC’s sales falling were drawing a rather dismal picture for the brand. And yet today, it’s standing strong as ever, proudly taking the title of the second most popular fast-food chain on the planet. Today in this KFC documentary, we will look into the strategies KFC used to regain its position.

The turnaround this brand managed to accomplish in a handful of years is rather miraculous in the world of business, and many can learn from its example. Some of the techniques used by KFC in its road back to the top can be adapted for small businesses that are working their way up their own niches.

KFC Documentary: Brand Revival

After KFC fall to the ground and fail to satisfy their customers with their product in 2013, they decided to connect with the customers on the emotional levels and started marketing business once again. This time they took the help of the digital platform to reach out wider bandwidth of audiences.

1. Make Advertisements Branded And Fun

Ads are annoying, and people skip them, right? Well, KFC managed to create a series of ads that people were really looking forward to watching. Each was an entertaining clip featuring ‘Colonel Sanders’ in some new interesting role. Colonel, the founder and greatest asset of KFC, is the embodiment of the brand today. On the contrary, the company is immortalizing him by turning him from a real-life showman and marketing genius into a fictional hero who has his own fan club. There are even books about his rise to the brand icon role now.

KFC Ad

A small business will not be able to launch a multimillion campaign with fancy ads, but you can create a character that will give a personality to your brand. Choose something or someone that your target audience will be able to relate to. Your goal is to make your marketing seem less like self-promotion and more like a friend or idol offering advice.

2. Make Your Customer Feedback Count

One thing that KFC has always been focused on was delivering a top-quality customer experience. One of the main methods the brand uses to achieve that is directly asking for feedback and actually using it. All you need to do in order to share your opinion and be heard is to fill up the KFC survey. Have you ever done this yourself? Did it help improve the service or address any issue you had? Did you feel like you can contribute to the betterment of your favorite fast-food restaurant by taking that survey?

Considering how smoothly the KFC customer service runs, the answers to those questions are most likely ‘yes’. And that is what a small business owner should learn from KFC. You need to establish a way for your customers to provide feedback (a customer satisfaction survey is a good start). Then, you need to pay attention to that feedback and follow up on it immediately. Today you can find or develop specialized solutions that will process this information to make this easier. That’s why the survey format is optimal for small companies that cannot hire a full-time call center service.

KFC Documentary: Final Thoughts

Of course, there was more to KFC’s triumph, like leveraging humor as well as extensive work in local market research and launching dozens of localized projects, like traditional menu changes. However, as a small business owner, you need to start with things that can bring tangible results right away.

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Standard Consulting Updating Businesses Now On ISO 9001 Changes

Whilst quality management system ISO 9001 is a set of International Standards recognized throughout the world, you could also describe it as a way of life or a mindset. Quality management is one of those things that just makes sense - in fact, much of it is exactly that, common sense! Practical, simple and very effective, it's a way of delivering the very best products and services to the customer - and implementing it really isn't rocket science! Whilst so much of this is commonsense, nonetheless, there is a set of policies, processes, and procedures needed to make it all happen. But this is a system that should be at the very heart of any organization. Whether you own a large company, a small business or you run a voluntary organization or charity, you have 'customers', and meeting their requirements should be your main goal. Well-oiled machine Standard Consulting in Brisbane sums it up perfectly when they describe ISO 9001 as a way of consolidating the many internal processes within an organization into one well-oiled machine. It leads us away from considering a business to be many different components running alongside each other, seeing it instead as a total commitment to quality as a whole. Standard Consulting's Quality Management System training packages help organizations of any size understand and adopt this concept, leading to improved performance, fewer complaints, more happy customers and a better bottom line. Crucially, it will also help organizations meet regulatory requirements and achieve ongoing improvement. Government tenders Quality Management System training helps businesses understand that their customers are not the only ones to consider. For example, a business chasing Government contracts and tenders is unlikely to make even the first cut without a QMS system in place. In our competitive world, where a tender might attracts hundreds of bids, Government departments need some sort of benchmark against which they can measure the applicants. Or perhaps you are an SMB wanting to join a major organization's supply chain. Again, it is unlikely you will be considered with a recognized system in place. Remember, that major company has to meet its own regulatory requirements and keep its customers happy, so it is crucial they work with like-minded organizations. In order to be effective, Quality Management System ISO 9001 must be embraced by everyone within an organization, from top to bottom. And decision-makers within the business need to consider it in the context of all future plans and policies. It also demands that all policies and procedures be documented, and constantly reviewed and updated, in much the same way the Standards themselves are revised and updated. Standard updates In fact, there has recently been a review, with the current version of the Standard being Quality Management System ISO 9001:2015. Three years in the making, this only goes to show how important and up-to-date these Standards are, formulated by professionals from throughout the world. Well over a million ISO 9001 certifications have been issued - a reassuring sign that businesses are really starting to take on board the importance of quality, in their goods, services and internal operations. ISO 9001 was revised to make it more in tune with how we do business these days - reflecting our global market better. Quality Assurance vs Quality Control As professionals such as Standard Consulting will tell you, it is far better to create a top-quality product in the first place - Quality Assurance - than to have to deal with returns and complaints later - Quality Control. It's a mistake to think that quality control is enough. As well as disappointing and potentially losing customers, producing faulty products that get returned is a complete waste of money for the organization. Better to get it the right first time, every time. There are, however, a few misconceptions about ISO 9001:2015, and these will be properly explained during quality management system training. For example, you'll hear some people say that the Standard is only for big organizations, or that it is only applicable to certain industries. That is not the case. Suitable for any business International Standards can be applied to any size organization, in any industry, and be just as relevant. The concept of quality products that are fit for purpose has nothing to do with the size of your business. In fact, we are seeing an increasing number of SMEs implementing these systems, because they can see how it saves them time and money and helps them secure a larger chunk of the market. Another myth is that it is only for manufacturing or retail businesses but again, this is untrue. Quality Management System ISO 9001 is used by hospitals, schools, churches, charities, police departments and more. To put it simply, every group or organization or business needs structure - and structure needs policies and procedures. Think about it - even families have structure, rules, processes, systems, and patterns. So it's fairly obvious you need the same processes and systems in business - but much bigger. To find out how your business would benefit, talk to Standard Consulting - experts in International Standards.

6 Tips to Help Your Business Stay Ahead of the Competition

With the ever-growing technological advancements, the business landscape has been changing rapidly. Without a competitive advantage, it’s difficult to make meaningful profits that can fuel your business. It is therefore important to concentrate on your competitors and come up with easy to offer better products and services to the customers. If you intend to outperform the competition, you must be willing to create a competitive advantage for your business. It’s one of the reasons why some ideas that seem average achieve outstanding success. Here, you’ll learn a few tips to give your business a boost and become better than the competition. Balance your strengths and weaknesses : Just because your competitors have developed a superior product that is offered at a lower market price doesn’t imply that you’ve lost the fight. The truth is that every company has a few weak points that you can exploit. Your main goal is to find the weaknesses and ensure that your brand is performing better. For instance, you can focus on offering extended guarantees or a better customer service to your clients. During your marketing campaigns and presentations, you should make sure that all your target audience understands the unique selling points and how they can benefit them. Look for bigger clients : When you win a bigger client, you can be sure that you’ll have better revenues as a result of increased business. This implies that you’ll have enough resources to run your marketing campaigns as well as recruiting top talent. At times, it can be easier to deal with a big client since they have established systems. On the contrary, small clients tend to have more service problems and you need to dedicate more attention to them. Most importantly, working with a huge client will give you some leverage in terms of social proof when you intend to look for even bigger customers. Focus on the fundamentals : When your competitor introduces a brand new product in the market or develops an extravagant marketing strategy, it’s easy to panic. But when you take a closer look at the fundamental principles behind the offering, you’ll realize that most of the add-ons are just for showoff. Unless your competitors are focusing on creating a customer base built on their burn rates, they aren’t doing anything that should scare you. Therefore, the hype they may have generated doesn’t reflect the true picture on the ground. As such, the most important aspect is to consider what is adding value to the business as well as grow the bottom line. Plan less and conduct lots of tests : When you are running a small business, your main advantage is the mobility and flexibility. Instead of attempting to be perfect, focus on accomplishing more tasks that allow you to innovate. On the other hand, a bigger organization has a tendency to be sluggish when completing tasks. This can be attributed to the lengthy planning process that requires several authorizations. Basically, numerous plans and forecasts are not always useful. At the end of the day, you end up testing few ideas since you’ll have invested lots of time in pre-action tasks. Successful business people understand that competitive markets are not easy to predict especially when you want to introduce a new service or product. As such, your best option is to take action and test the idea in the market. When you invest in tests, you are bound to gain insight and improve your products. Most importantly, you’ll be able to focus on satisfying the market needs and compete more efficiently. Outside advice is critical : While it’s important to listen to the people working in your business, the truth is that they have dedicated most of their attention to executing the ideas. This means that it’s easy to be oblivious to market changes happening outside the organization. More often than not, prompt execution of planned tasks seems to be the most appropriate thing to do when you want to make progress. Nevertheless, getting some insight from an outsider can be quite instrumental in getting an idea of what the clients expect. This input can guide you in adjusting your services and products as well as gain a unique competitive advantage. Seek innovative ways to disrupt the market : When you stick to the status quo, it’s likely that you won’t be able to come up with new things. Instead, be on the lookout for different methods of doing things by testing various approaches. In the long run, this makes your business prepared to take advantage of new and lucrative opportunities. However, being innovative also means that you will need more funds to keep your business going. Unfortunately, cash flow problems are one of the issues plaguing the small business sector. But this doesn’t have to stop you. The truth is that you can take advantage of small business loans from justrightloans.com and keep your finances in order. With financial products like business lines of credit, you can have access to funds whenever the need arises. In the end, you will be more prepared to compete with your rivals. Conclusion : In business, even the smallest competitive advantage can have a huge impact on the outcome. Therefore, your main responsibility is to find ways of becoming better than your competition. At least, this is a sure way of ensuring you stay in business for a long time. Read Also : Why Your Business Needs Call Center Tracking Protecting Your Business From Retail Theft Cloud Hosting: Top Five Reasons To Take Your Business To The Cloud

Six Pointers to Starting a Successful Business

So you've decided to bite the bullet and start up your very own business. If it's the first time you've ever dared to create your own venture, you're probably intimidated. But if your passion is deep and your willingness to work is significant, a lot can happen. But first, you must address some first steps to starting a successful business. Here are our tips and pointers to doing just that: 6 Pointers to Starting a Successful Business: 1. Create a Plan and Implement It: The most essential step to founding a new business is to simply start. Research and create a plan that details the sequence of steps you need to take to create a business from scratch, approximately how long it will take to implement each step and your budget for each stage. Sticking to a blueprint will help you focus on your long and short-term business goals and keep you from getting distracted. Take advantage of the many free and paid resources across the Internet that help you structure and create a business plan. Once you have a plan you've researched inside-out, follow it! 2. Learn to Delegate: You may be tempted -- particularly if you are on a shoestring budget -- to establish your business on your own. But this is not the best path to business success. With the budget that you have, consider enlisting the help of a virtual assistant, a mentor or volunteers that help you get out of the day-to-day minutiae of your business. Doing this will enable you to focus on the bigger decisions and strategies that help you automate and build systems that keep the business running on a day-to-day basis. Don't skimp on just hiring anyone though, really invest time in finding the best employees for the position you are advertising. Employees who are intent on helping you with the best of themselves will be the lifeblood of your enterprise. 3. Investigate Your Audience: If you're able to think of five independent profiles of customers off the top of your head who'd be interested in your product or service, then you're on to something. Investing time and thought into finding out crucial information about your target audience is incredibly important to your business. Ask yourself the following questions: What target group would buy your products? Why would they value your product enough to buy it? When you are able to deeply identify your target audience, you're more likely to be able to figure out avenues of how to reach them. Knowing your target audience is what will ultimately guide you in the development of your product or service as well as your marketing. Make it a point to occasionally ask your customers what they think about your market, your product/service, and other such valuable information. If they would support website localization or foreign language subtitling for your onsite videos, for example, you should know about that. Doing this will help you prepare a positive, seamless experience for them from the moment they first hear of you to when they buy your product or service, and beyond. 4. Work Out And Stick To Your Rates: Many business owners make the mistake of charging what they think the market would be willing to pay. But instead, your baseline should be to charge the minimum, or more than the minimum, of what you need to earn to keep your company afloat. Set realistic goals of how much it will cost you to stay in business. Once you have a final figure in your head, set a rate or price that honors that figure while enabling you to make a profit. Try to set a price on the value of your service or product, rather than just cover a simple margin more than what it costs to provide or create the service or product. 5. Tap Into Your Passion: Beyond the nuts and bolts of the plan behind putting your business together, there's the human aspect --- your drive and passion for wanting to make it happen. The truth is that most successful entrepreneurs will often do whatever it takes to make their business successful. Starting a successful business is rarely easy -- it requires long hours, occasional failures, setbacks and disappointments that will make it difficult for you to continue. When you have the drive and determination to overcome these, you are that much more likely to find the success you deserve. 6. Roll Up Your Sleeves and Get Busy: Don't wait until you've got all your eggs in the basket to start putting your business together. Waiting for the right moment means it may never arrive. If you have an idea that is compelling and have undertaken the research and necessary planning to get it off the ground, go for it. But be prepared to learn some tough lessons while adjusting your plan along the way. Start now and commence your journey towards launching a business. Remember, even if you fail, you'll be that much more experienced when you revamp your ideas and strategy and start afresh. Read Also: 4 Business Leadership Skills For Business Success Why Should Retailers Use Pricing Tools For Their Businesses 5 Intelligent Sources To Boost Business Strategies All Over The World 5 Most Common Challenges Faced Bye Commerce Businesses Today

KF Documentary: Tips For Small Business To Learn From KFC’s Brand Turnaround

KFC Documentary: Brand Revival

1. Make Advertisements Branded And Fun

2. Make Your Customer Feedback Count

KFC Documentary: Final Thoughts

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Standard Consulting Updating Businesses Now On ISO 9001 Changes

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KF Documentary: Tips For Small Business To Learn From KFC’s Brand Turnaround

KFC Documentary: Brand Revival

1. Make Advertisements Branded And Fun

2. Make Your Customer Feedback Count

KFC Documentary: Final Thoughts

Share this Article

How to Market a Small Business in a Big City?

Importance Of ADP Payroll Services For Small Businesses

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related