How to Market a Small Business in a Big City?

Published on: 30 December 2020 Last Updated on: 05 September 2024

Big cities tend to have a highly competitive market base. As such, small businesses based in large cities like New York might find themselves at a loss when trying to develop a marketing strategy to engage a large audience with a relatively unknown brand. Market a Small Business in a large city like NYC requires a multi-faceted approach, and your plan should not merely emulate that of larger brands that may have much larger budgets.

There are plenty of effective marketing strategies available for every budget. Working with a professional digital marketing agency will give you an excellent return on your investment if you have a limited budget. If your business is based in the Big Apple, you may want to consider having a New York digital marketing company help you perfect these strategies as they know how to serve the market best.

1. Research

Conducting thorough and comprehensive market research services in Singapore should be the first step in your marketing campaign. The data you collect reveals vital information about your potential consumer base as well as your competitors. You can then use this information to tailor your marketing strategies to reach your audience best and stand out amongst the crowd.

Here are some of the objectives that market research aims to achieve:

Know Your Audience

This involves general information about your target audience—their demographic information, location, what they do, what they like, how they act, etc.

Identify Your Competitors

Knowing who your competitors are is vital to building brand awareness. Knowing your competitors means knowing what products/services they sell, their marketing strategies, and what kind of audience they target.

Spot Emerging Market Trends

Stay up-to-date about your target consumer base’s latest developments and mold your marketing campaign to remain on-track with those developments.

2. Create Quality Content

Content marketing is the strategic use of high-quality, relevant, and on-brand content like blogs, videos, or articles to market your brand or a product to a well-defined audience. Typical content marketing strategies include, but are not limited to:

This involves the consistent uploading of a relevant content on various social media platforms. This content can include images, videos, animations, stories, or even live customer service videos.

Blogs

Blogs are one of the easiest and cheapest ways to produce content on the web. It is essential that your blogs are creative, engaging, and contain original copy, not plagiarized from other websites. They should be well-researched and tailored to the specific audience that your brand is targeting.

Paid Advertisements

Sponsored ads require financial investment, but they can be a great way to reach a broader audience and ensure that your brand remains visible and relevant on the web.

Content marketing is an excellent way for small businesses to market their brand or product with a minimal investment.

3. Leverage SEO

Search Engine Optimization(SEO) is another vital aspect to consider when developing your digital marketing strategy. SEO involves curating your website and its content to rank higher in a search page result. With more and more businesses developing a web presence, having good SEO scores should be high on your marketing strategy’s priority list.

SEO isn’t always cost-prohibitive; the price for SEO implementation depends on who is setting it up and working on it. The initial investment can range from cheap to spendy, depending on what level of ranking you desire for your site.

If you decide to do SEO yourself, start by researching relevant terms and keywords for your industry. You can then add internal links and secure backlinks (another facet of content marketing), produce quality, highly-legible copy, write blog posts with numbered lists, and add relevant keywords throughout your website. Properly implementing SEO will establish your site as an authority and drive more traffic directly to you.

4. Have a Strong Digital Presence

When digital ads account for half of all ad spend, developing and maintaining a strong web presence is imperative for any serious small business. A robust online footprint includes both your business website as well as social media pages. It is a cost-effective way of building brand awareness in your target market base.

Developing and maintaining a business website should always be one of the top priorities of your marketing campaign. Your site will serve as the primary representation for your brand on the internet, which is crucial in building consumer loyalty and brand reputation.

For top-notch website creation, there are several options for you to consider. The first one is using CMS like WordPress. The second one is custom web development. For this, you can hire RoR developers, a UX/UI designer, and a project manager.

Additionally, social media can serve as an excellent digital marketing tool to reach a broader or more specific target audience. Social media serves as the vehicle to transport your brand to the masses and increase its visibility.

5. Generate Leads

When your marketing campaign loses its potency on a specific target audience, you’ll need to generate new leads that you can then use to either find a new audience or expand the one that you’re already targeting. Here are some ways to generate new leads:

Optimizing Your Landing Page

Use landing page strategies like implementing Call-To-Actions and write compelling headlines to improve your website’s traffic and conversion rates.

Lead Generation Software

As the name suggests, this software identifies and collects new leads from multiple sources. With the right software, you can generate quality leads that significantly boost your conversion rates and sales.

Data Validation Software

This is similar to lead generation software, but instead of crawling the internet for leads, it validates the information you already have. It works in one of two ways; it can either complete a batch validation analysis of a lead data spreadsheet or live as an API on your site’s contact forms and checks the data’s accuracy in real-time as forms are submitted. This can save time and effort when pursuing new leads.

Email Marketing

Email marketing remains one of the most cost-effective ways to generate brand awareness and boost sales. These include implementing newsletters, sign-me-up forms, or generating automated email ads for specific audiences.

Budget As a Tool, Not a Barrier

Small businesses should develop a very different marketing strategy than large corporations in a big city like NYC. Approaching marketing from a small business perspective is the best way to ensure the most effective use of limited budgets and resources. Your finances should never be a hindrance to achieving your marketing goals. With proper strategies and a bit of creativity, your marketing campaign can be just as impactful as your competitors’.

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Optimize Your Small Business Revenue by Taking These Steps

Making more money as a small business isn’t as straightforward as simply selling more product. There are many different variables that go into any business’s bottom line. The trouble is, finding those variables, and knowing what to do when you’ve found them can be a huge challenge! If you’re looking for a way to optimize your small business revenue without necessarily selling more products, these tips will help you get started. Forecast Future Demand for Your Products One of the most intimidating things any business has to deal with is figuring out how much product to have in the storeroom. Although you may think having more is better than not having enough, having too much can be just as bad. Manufacturing all that product takes money, and if it doesn’t sell, you’ll be out the cash you spent to have it made. There are things you can do to predict your selling forecast as accurately as possible. They include things like: Assessing the success of your marketing campaigns Consider your sales history Knowing the costs associated with customer acquisition Spending extra time preparing before the holidays By making an informed guess at the future demand for your products, you can ensure you don’t make too much, but you can also ensure you have enough in the warehouse, so you don’t have to turn any business away. Forecast Future Trends Not only do you need to spend time figuring out the future demand for your products, but you should also have your finger on the pulse of future trends. Keeping an eye on trends will help you assess the future demand for your products, but it can also help you develop new products that will appeal to new and existing customers. Digital tools can help you do this. For example, you can subscribe to subreddits to discover trends, while Google Trends can show you real-time searches on the world's most used search engine. Don’t be afraid to develop relationships with other professionals in your industry! Although other businesses may be the competition, they can also be allies. You can refer customers to each other, and you can share interesting developments you’ve observed in the market. Dive Into Your Data Although forecasting demand and future trends can be hard, they can also be fun. That isn’t necessarily the case when it comes to diving into your data. Collecting and analyzing data can be tedious, but it is the best way to learn about the hidden details of your business. There are many ways to do your data analysis better, but one of the best tips is to make time to look at seemingly meaningless data. From combing over time-stamped sales receipts to third-party transaction logs, you never know what kind of information you'll uncover! Segment Your Customers You may think you know your customer base, but it’s rarely as simple as it appears on the surface. It’s more likely that you have multiple segments of customers from different demographics with different needs. Segmenting your customers allows you to break down a large audience, enabling you to create marketing strategies that target the pain points of those groups. You can focus your message to appeal to the right people, and test separate messages for different groups. It also ensures you optimize your marketing strategy. By targeting specific audiences with detailed messages, you can increase your ROI. Optimize New Areas of Your Business Chances are, there are some areas of your business that you have spent a lot of time on. It should go without saying that there are other areas of your business that have received very little attention at all. If you want to optimize your business’s revenue, it’s time to start looking at those underappreciated areas of your business. A few things you may want to do to optimize your business include: Update to cloud-based software programs Personalize the online experience Find ways to automate time-consuming processes Work at developing a more robust social media presence Learn about and leverage application programming interfaces (APIs) Make sure your site is optimized for mobile Offer a new way for customers to buy your products Rethink your hiring process If you want to make more money, you can always try and sell more products, but you’re leaving money on the table if that’s the only way you try and increase your revenue. There are many things you can do to optimize the money you’re already making. Read Also: How Customer Success Can Help Grow Your Business Online Marketing: Selling Your Product And Services How to Empower Your Small Business through Digital Marketing?

People Management Tips from a Successful UK SME

Many business owners excel at the core activities of their company but can struggle with the supporting functions that come with it. It’s certainly true to say that not every business owner is a natural leader and manager of people, and nor would they consider themselves to be. However, this is something that must be learned, at least until the business is large enough to hire someone who is if the SME is to be a success. So what are the realities of people management for business owners? We spoke to Vasco de Castro, the co-founder and business development director to find out what he has learned about people management during his time at the helm of the new international workplace fruit provider Fruitful Office. 1. Make your team the focus of the business It’s the business owner who has grown the company from the ground up, so it can be difficult to let go. However, once you start taking on staff, it’s important to step back and play a supporting role. The tendency is to think the business is all about you, but it’s the people who work for you that play a key part in creating the business’s culture. Making time for your team on a personal and professional level and listening to any problems or issues they may have is central to the perceptions they form about the business. It’s also important to acknowledge that in their specialist areas, employees may well be more knowledgeable than you. Asking for their input and acting on the insights they provide will help them become a valued part of the business. 2. Let them shine The reason you’ve hired the workers you have is hope that they have the specialist skills you lack, so it’s essential you give them the support and space they need to put those skills to good use. The tendency to micromanage is something business owners should resist at all costs. Understandably, you will be protective of your business, but once you’ve provided clear direction and made your expectations clear, it’s time to step back and let them shine. As Vasco de Castro explains: “In my view, it is the role of the leader to provide the vision for the business and communicate it clearly to employees. It’s then down to the employees to make it happen.” 3. Remember the bad bosses you’ve had in the past When you’re finally in the position to be in charge, remember all those horrible bosses you’ve had along the way and make sure you don’t become them. There are a number of small and simple steps you can take to make your business somewhere your employees actually want to work. Recognizing their achievements, giving them the freedom to make their own decisions, trusting them and actually getting to know them on a personal level all help. However, simply allowing yourself to relax and enjoy what working life has to throw at you has an important part to play in creating a loyal and energized team. What do you think is the key to successful people management in an SME? Do you agree with Vasco de Castro? Please share your thoughts in the comments below.

6 Top CRM for Small Businesses in 2019

Growing your small business in a cost-effective way that increases your brand awareness and attracts more customers is no easy feat. According to a Statistic Brain study, the failure rate for all companies across the US after 5 years is over 50%. So how do you make sure you don't fail? By ensuring your customers are happy, of course. Customer Relationship Management (CRM) systems allow you to collect data about your customer's interactions with your business. Read on to learn about the top CRM for small businesses. Why Use a CRM? Customer Relationship Management systems are a great way to analyze data from various channels. Channels include your business's website, social media channels, customer support logs, and feedback reviews. CRM let you see what your customers like about your business's products and/or services. CRM also allows you to address any customer concerns and better your products/services. The success of a business, particularly a small business, relies on its customers. That's why CRM systems are one of the most essential business tools you need in order to grow your business. Top CRM for Small Businesses: Find out everything you need to know about CRMs by learning more about the pros and cons of CRM for small businesses. We've compiled a list of 6 of the best CRM solutions for small businesses, check it out now: 1. Salesforce: Salesforce offers an affordable package whilst still including all of the essential product's great features. Salesforce is easy to use and includes key features such as: Lead generation Contact and opportunity management Sales forecasting Workflow automation Salesforce is ideal for small businesses who want an affordable CRM. 2. HubSpot: Be sure to add HubSpot to your list of must-have small business tools. The free version of HubSpot offers CRM solutions for small businesses and includes: Learning guides Invoice template generators Email signature generators Marketing plan template generators HubSpot offers a great package for independent contractors and/or small businesses. 3. Agile CRM: Up next in our top CRM software solution that your business needs are Agile CRM. Agile CRM allows you to: Store details about 10,000 companies or contacts Receive support for tracking emails Set lead scoring and custom deal milestones Access builder tools for forms, email templates, and website landing pages Monitor social media Agile CRM is great for small and big-sized businesses that want a whole range of customer relationship management tools. 4. Zoho CRM: The multi-channel online CRM, Zoho CRM can collect data from your emails, calls, live chats, and social media channels. It is popular amongst small businesses because of it: Is easy to use Offers real-time analytics and notifications for every customer Allows you to assign individual targets for your team Features the option to build and automate your sales processes Zoho Marketplace also ensures that you can increase your business functionality by offering various extensions that can be added to your CRM dashboard. 5. Streak: If you are looking to implement a CRM system that is easy to use, you need to get a Streak. Streak can be installed and added as an extension on your Gmail. Streak CRM for Gmail features: Easy collaboration options (with the ability to easily share contacts and files) Webhook API access Mail merge Ability to manage deals The streak is ideal for small business owners who are new to the world of CRM and need an easy to use platform to help grow their business. 6. Insightly: Insightly is great for small businesses because it is an affordable CRM that offers a range of features, such as: Storage space of 10gb send up to 2,500 mass emails a day detailed reports and analysis options API access and the ability to import 25,000 records per session. Insightly can be used by big, medium, and small-sized businesses who are looking for a tool that offers a range of features to better understand their customers. 7. Freshsales: Freshsales is a full-fledged sales CRM software for businesses that range from startups to enterprises. With Freshsales you don't need multiple tools to drive sales anymore. The major advantages of choosing Freshsales are below Simple UI with powerful features Detailed overview of leads & customers Configurable dashboards and reports Great integrations It also offers a free forever plan for unlimited users with basic contact management and a built-in phone system. The Right CRM Software for You: When choosing from our list of the top CRM for small businesses list, make sure you know what you want from your CRM. If you want a more basic, low-cost CRM then opt for one that is free or cheaper. Or if you want one that has all the trimmings and helps you understand and analyze all parts of your business, then opt for one that has more features. Discover more of the latest technology news now. Read Also: CRMDialer: A Zoho Alternative What You Need To Know When Outsourcing SEO Custom Standup Pouches For Small Businesses 7 Ways Technology Can Help In Customer Management And Sales 5 Critical Branding Tips To Attract New Clients To Your Auto Parts Shop 3 Encryption Trends And How They Make Communication More Secure Why An Automated Sales CRM Platform Is What Your Business Needs To Take Off

How to Market a Small Business in a Big City?

1. Research