Two SEO Trends to Take Advantage of In 2018

Published on: 21 August 2018 Last Updated on: 08 August 2019

With hundreds of factors affecting Google’s search engine results, SEO is no longer a simple science. Gone are the days when you could stuff keywords in an ordinary piece of work and help your site rank high.

With ever-changing rules, it is hard to master the art, unless you’re working with someone like Scott Keever SEO expert. What you should understand is that the search engines are striving hard to provide their audience with the best search results, and to achieve it, they have eliminated certain ranking factors and introduced some new ones out of nowhere. It means you need to know what has stopped working and what has replaced it. You need to educate yourself about the latest trends, and two of them are mentioned below.

The Evolution Of Google Serps

Even a few years ago, you wouldn’t see more than a few “blue links” after searching. Things have certainly changed recently, and the Google SERPs have evolved lately to the extent that they are quickly grabbing searchers’ attention. This, in turn, has helped businesses get more clicks from organic listings.

With this latest trend, it is more important than ever to track your rankings in these features and keep a close eye on all those features that appear for your primary keywords. Many SEO tools are now available to help you in this regard. Many tools can help track several SERP features along with their results, which in turn will help you check the features that your keywords have triggered. Another benefit of these tools is that they help you measure the volatility of different SERP features on a regular basis, so you can easily change your strategy.

Using Structured Data To Inform Search Engines

What it means is that you will have to use structured data in a way that it makes it easier for Google and other search engines to interpret content. It is basically a new and more improved way to format HTML.

Interestingly, Google has not confirmed that structured data can affect ranking, but the truth is that you can use it to improve your search listings, especially when you’re willing to take advantage of features such as rich snippets and knowledge graph panels. Some statistics show that using the structured data correctly can help improve your CTR by 30% in most cases, and with an increase in clicks, you can see an improvement in your rankings.

The fact of the matter is that changing trends in SEO has made it tricky for anyone to rank their business high, but the latest trends show that you should pounce on any opportunity that would help you stand out. That is when you can take advantage of structured data and Google SERPs changing features. If you are still not sure how to proceed, do not take chances and end up making a costly mistake. Instead, let an SEO specialist help you with everything and ensure that you keep getting the juice your website needs to rank high.

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Content Optimization: What It Is And How To Do It As A Beginner

Content is the soul of the online world. Online business approaches the optimum heights when it contains a high level of uniqueness. People love to read creative content as it helps them to learn more about the topic. Your website can reach a massive audience and target lots more when it has innovation. Check plagiarism of your website content within no time through effective use of a plagiarism checker. What Is Content Optimization? Content optimization is the most excellent and rational method to adopt. It includes the process of ensuring that the content can approach the wider audience. Content optimization comprises a variety of steps that combine to boost the SEO of the content. Get excellent scoring and ranking of the website through ensuring content optimization of all web pages. The major benefit of content optimization is that it increases user engagement on the website. Ultimate benefits include the enhanced website visibility and enhanced CTRs. Content optimization depends mainly on checking plagiarism. How To Do Content Optimization? Content optimization is not rocketing science. The better the research will be, the better the implementation will become. You can optimize your website content on your own. Keep a close eye on your website content and check for plagiarism to avoid consequences. There are multiple ways to do so: Appropriate Use Of Backlinks It is optimally necessary to link the most reputed and top-rated websites for linking to your content. Backlink has the power to extend your reach to the targeted audience. The wisest method to get the benefit of backlinks is the use of keywords. Keywords are a necessary part of the content that must be used to reap the benefits. Backlinks are meant to be used on the keywords. You can use multiple backlinks in the web content to reap optimum outcomes in the least possible time. However, the notorious and broken backlinks must be avoided. Unique Content A plagiarism check has the power to reveal the similarity index of the content. A plagiarism detector would not disappoint you in terms of performance. It helps in offering quality content without the similarity index. Check Duplication with the use of the most reliable online plagiarism checker. It is a reliable similarity checker which is well known for its excellent features. Check plagiarism at your earliest and avoid uploading content without passing the content through it. In the case of a high similarity index, you can use a paraphrasing tool. Avoid spelling and grammatical errors from all the web pages. SEO-friendly content will let you cast a spell on the masses and develop a connection with them. Use SEO online tools that are available free of cost for your convenience. Say goodbye to the issues of checking plagiarism and use online tools for it! Meta Title And Meta Description The main catching elements that ensure generating a click on the article are the meta title and meta description. A plagiarism check is necessary for the meta title and meta description. The title must be appealing and should contain numeric and other keywords. Both meta titles and meta descriptions are the ones having their visibility in the search engine. Do not exceed the word count limit and craft the impressive one through creativity. Check plagiarism of these, too, as crawlers can find it out to decline your website rating. Image Alt Attribute Images are the element that is used in the content to improve the engagement of the users. These visually appealing elements provide more worth to the content. People comprehend the concept of the article when they go through the relevant images in it. Do not use random images but ensure to grab the ones having high resolution and relevancy to the topic. Optimize these with the use of image alt attribute and must incorporate the keyword in it. Targeted Keywords Keywords work magically to bring success to you. Exploring the keywords is not that tough, especially when you go through the right tactic. Use SEO tools that are available online to relish the outcomes. Keyword Finder is an online tool that will give you a huge list of relevant keywords. Rather than using simple keywords, it is beneficial to use long keywords. Consider using multiple keywords rather than a single one. Spread it all over the content! Proper Formatting And Alignment People love to read the content which is organized. Use the most reliable and professional formatting tactics. Avoid being so fancy and complex with the font style and rely on the one which is easy to read. Keep the passage of a few lines and ensure to have 3 to 5 sentences in each passage. Make the best use of bullets to make it easier for the users to go through the content in the blink of an eye. Keep content perfectly aligned and format it with the use of headings and subheadings. New Age Of Content Optimization Through Automation The world of digital is ever-changing, and content optimization is no different. Automation is taking over, making it easier, faster, and a better process to make your content the best quality, as well as making search engine optimization friendly. But what does that really mean for you and your website? Let’s discover below! Why Automation? Automation in content optimization literally saves you hours of time, not to mention effort and even money. Think about it! Instead of manually going through each and every element related to your piece of content, with the help of automation tools, you can cover it all at once. All in all, from your keyword placement (off-page), plagiarism detection, meta tag creation (on-page), etc. Now, you can be more focused on delivering unique and engaging content while leaving the rest to smart, techy tools. Time Management! With automation, what once took hours now only takes a few minutes! Imagine that with a few clicks. Just imagine, you can complete an analysis for plagiarism check in Google, as well as finding related-based internal or external headings-tags or checking your backlink profiles in a matter of minutes! This allows you to keep up with today’s digital era’s rhythm when being on time is a must if you plan to wish for more! How To Best Utilize Automation In Content Optimization. So, how can you use automation properly? For starters, integrate some critical tools into your workflow. Plagiarism-checking tools help to ensure that what you have written is 100% unique. This not only helps with SEO but also ensures that you are providing a new perspective for your readers. Next, you can rely on SEO automation tools that deconstruct keywords, meta descriptions, and backlinks. You can even make recommendations on how to optimize your content. Tools such as SurferSEO or Yoast can slowly guide you through the optimization of each post for the search engine. Lastly, you have AI writing assistants like Grammarly or Jasper to help you develop your content in real time. They can provide suggestions on sentence rephrasing, grammar checking, and even tone fixing so that your content remains captivating. The Future Of Automation In Content Optimization With the growing rise of AI and automation technology, the future is looking brighter than ever. In fact, you may not even need to manually upload your content in the future because automated systems might be able to handle everything from creation to publication. Get ahead of the game and start using these tools now so that your website can stay one step ahead of everyone else. Read Also: Understanding Search Engine Optimization Content Marketing Mistakes You Shouldn’t Be Making Things to consider while doing SEO 5 Ways Marketing Strategies Will Change Post COVID-19

How to Monitor the SEO Health of Your Website

Monitoring the SEO (Search Engine Optimization) health is essential for any website to maintain its search engine ranking and search results. You never know when an SEO issue left ignored can hit your ranking and impact your business adversely. Website owners need to take care of several SEO metrics regularly and be proactive to fix the issues that may lead to low performance. This post explains the most important SEO health metrics that need regular monitoring to maintain the performance of a website. Organic traffic : Your website ranking is useless unless it brings you traffic. Tracking your organic traffic is an indicator of your SEO performance. An increase in visitors coming through search engines indicates that your rankings are increasing. Organic traffic is one of the most important metrics that you can track. While other metrics also show a trend, organic traffic provides you with quantifiable proof that your efforts are working to bring more visitors. However, the quality of the traffic depends on the keywords you're ranking for. Keyword rankings : Ranking of important keywords is a vital part of any SEO campaign, as high keyword rankings drive more traffic to the website. There are plenty of tools that will help you to conduct the keyword research, and track your website’s rankings over time. You can also search at Google Search Console to look for the keywords that drive most of the traffic to your website. As Search Console is a free-to-use platform, you can set up your website on it if you haven’t already done it. If you find it difficult to conduct the keyword research, you should get a monthly SEO maintenance plan to improve your keyword rankings. Backlinks and Referring Domains : Backlinks are another most important metric and ranking factor in the SEO Analysis. You should track the backlinks pointing to your website. Keeping track of your backlinks and referring domains provides you with an estimate, how good your SEO efforts are working. A large number of backlinks might not immediately lead to better rankings (especially if the links are from low-quality domains), but they show positive results in the future. The quality and relevancy of backlinks also matter, and you should always use the backlinks from reputed websites. Bounce Rate : The bounce rate is defined as the percentage of single-page sessions in which the visitors left your website without interacting with the page. A low bounce rate indicates that the visitors have found your website interesting or useful. On the other hand, a higher bounce rate on a particular page might not be a bad thing, as it could just be that the user’s search query was answered on that page and they are satisfied. You should set up an event tracking to track the success of a page, even if you expect to have a high bounce rate on it. It is better to subscribe to a quick SEO plan to improve the bounce rate of your website. Click-Through Rate (CTR) : The click-through rate (CTR) is another important metric to track the success of a website. Organic CTR is the percentage of clicks to impressions for your site in Google search. As you work on improving the CTR of your site, you may see an improvement in your keyword rankings. When Google sees that more people click on your website for a specific keyword as compared to other websites, it makes perfect sense that they would rank your website higher on search engines. Final words : There are many other metrics that you need to track to evaluate the performance of your SEO campaign. However, the above-mentioned metrics are the most critical in determining the SEO health of any website. A monthly SEO monitoring campaign is essential to monitor the important metrics and fix any issue at the right time. Tracking these metrics regularly and working on them will help you to improve the ranking and organic traffic on your website. Read Also : Critical Off-Page SEO Mistakes To Avoid Things To Consider While Doing SEO 8 Key SEO Strategies For E-Commerce Websites

Methods of Optimizing Local SEO That Is Essential For Small Business

SEO is a must for a local business no matter how big or small it might be. In the internet age, visibility matters a lot in marketing your products and services. In addition, consumers are inclined to get the types of businesses they are looking for at the right time and this is where local SEO gains its importance. Whether you are a florist or dentist, an accountant or a plumber, as long as you have a business that has an interest in the local market, local SEO is just meant for you. You are able to create two-way communication with the target consumers that build relationships that leads to improved sales. Why go for local SEO If you are wondering what would happen if you do not have a local SEO then be sure that it won’t be long before you are out of business. Despite all other means of publicity that you adapt to let people know about your business, your efforts are no match to what you can get from local SEO for dentists. The reason is that more and more consumers are now turning to the internet before they buy any product or service. At least 64 percent of consumers search the internet to locate the companies that they look for. So, if you are not there, you are losing out on this enormous opportunity of being seen by others. Read Morea: Avoid These 5 Mistakes Before Starting An SEO Speedy business can happen Being seen easily is just the beginning. Many of the consumers that happen to see you would perhaps generate business leads that you can latch upon. Knowing about their interest in your products or services, you begin to roll out the red carpet for them. What happens next bears enough evidence about the abilities of local SEO in garnering business quickly. About 47 percent of people who generate leads interacted with business owners and got the deals sealed just within an hour. This is the finding of a survey. Read also: Understanding Search Engine Optimization With so much potential to increase sales, it is no surprise that the popularity of local SEO is growing at a very fast pace. In addition, by listing in business directories like Google Places and by placing an advertisement on the platform you are likely to get a much higher ranking in search results outscoring many other localized keyword phrases. The advertisement also links consumers to the business website, company address, and hours of business of the stores, phone number and business reviews that can drive consumers in taking a positive decision. Have a responsive website Having local SEO is of no use if it is not properly optimized for local conditions. Measures have to be taken to ensure that the local emphasis remains in the optimization efforts and the majority of the audience is reached. This means that you need to have a responsive website that is viewed with the same ease on desktops as well as mobile devices. With the widespread use of mobile phones, it is imperative that the majority of searches are triggered by mobile devices. The most encouraging fact about mobile users is that of all the leads generated from mobile devices 82 percent users have got back to the sellers to follow up the leads. This provides a big opportunity for converting leads into sales. Local citations are important Pay attention to citations on directory listings. Citations increase the reliability of your business for search engines. Citations mean the mention of your business name and address on some other web pages that are not part of your website. If your business is listed on an online directory, make sure that the citations are correctly mentioned. The ranking algorithms of search engines like Google and Bing consider citations as a key component. Therefore, the higher the number of citations, better rankings you are likely to get provided other factors of a business are all equal. To add more power to citations, add incoming links to it. Increase customer reviews Customer reviews are critical for better rankings and the SEO campaign should target more and more customers who are willing to review and publish their views about the products and services. The reviews create a positive impact on prospective consumers who become confident about buying the product that has many satisfied users. The majority of consumers depend on reviews to decide about purchasing any particular product or service. The reviews also impact search rankings hence it acquires more importance from the SEO perspective. The reviews are equally important for all kinds of search engines and directories and not Google alone. Social media engagement As part of a local SEO campaign, make extensive use of social media to connect closely with consumers. Present interesting and relevant content on the pages of social networks that would ensure that more and more visitors are attracted to it. Google pays a lot of importance to social media feedback about your website and this can influence search rankings. Use localized keywords Localized keywords are critical for local SEO even though Google can do even without it. The keywords phrases are made more specific for the locality by adding a geographical dimension to it. This is of more help to searchers who are able to narrow down the searches without much effort as they are guided by the keywords. Localized keywords throw up more accurate results that searchers are looking for. This increases the possibilities of being found out very easily in search results. Google has its own ways of detecting the location and even if localized keywords are not used, Google can throw up the results that pertain to the area from where the search is generated. However, it is not always necessary that searchers would prefer to find businesses in their own areas but would also like to go beyond it. This is when geographical locations attached to keywords can work wonders for you. What has been discussed above are only some of the ways that can strengthen your local SEO efforts. There are many more things that can be done. However, these are some of the most elementary steps in optimizing local SEO that should never be missed out. Read More: Why SEO Is Still The Digital Channel With Highest ROI SEO For Dummies The Importance Of SEO Based Digital Marketing Services

Two SEO Trends to Take Advantage of In 2018

The Evolution Of Google Serps

Using Structured Data To Inform Search Engines

Ways to use Google analytics to find content ideas

How to Integrate Email Marketing With SEO

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Content Optimization: What It Is And How To Do It As A Beginner

How to Monitor the SEO Health of Your Website

Methods of Optimizing Local SEO That Is Essential For Small Business

Two SEO Trends to Take Advantage of In 2018

The Evolution Of Google Serps

Using Structured Data To Inform Search Engines

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Ways to use Google analytics to find content ideas

How to Integrate Email Marketing With SEO

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Follow Us

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