Improve Your Domain Using These SEO tips

Published on: 23 October 2018 Last Updated on: 06 May 2019
SEO

If you are a website owner, it is essential that you know one thing or two about SEO. In fact, having a site that is well-placed can be considered one of the main factors that determine how many visitors you attract. Therefore, you need to have some tips that will help your website to rank on the first page of search engine results.

Domain name:

Let us discuss the simple things first. We will use as an example the domain http://www.business.com. In this case, “.com” is the top-level domain. This is a suffix, and it always appears at the end of a domain. Usually “.com” is the most common choice, but you will also find others such as “.org”, “.gov”, etc.

The actual domain name is “business. It is unique and it will also be used for search results. The top-level domain and the domain name form together with the root domain. They represent a complete web address.

Subdomains are placed in front of the root domain in our example we used “www.”, but you will also see other subdomains such as “blog.”. Finally, the protocol helps with the internet function and its role is to enable to the connection. Here, our protocol is “http”.

 Choosing a domain name:

It is vital that you choose a good domain name because it will add to your brand reputation and you must make sure that it will show up amongst the first search results. Your domain name should also be easy to comprehend by people, but you should keep search engine algorithms in mind as well. There are a couple of tips that can help you with that.

It is important that you keep things simple so that the domain name will be memorable for your visitors. If you can, try to avoid numbers, as it might be more difficult for customers to find you. You should also make sure that there are no misspellings. Even misspelling on purpose might be a bad idea because it makes things confusing. Make sure that you are not choosing that visitors will find difficult to comprehend.

You should also make sure that your domain name is not too long, as no one is willing to type a long URL. Additionally, the name should be related to the content of the website in a way. Customers will be able to associate your domain with the business in an easier manner.

Using keywords:

Keywords are always important when it comes to SEO. However, nowadays you can’t just build your domain around certain successful keywords. Google’s algorithms have been improved, so you’ll need to be smarter too. You should do a bit of keyword research first, and then make sure that no one else uses your idea. The keywords that you choose will help your domain to rank organically.

Buy a domain:

For some people, doing all this work can be a dreadful task. If you are one of those persons, worry not. You can also buy highly ranked SEO domains. You can choose between different packages and each ones comes with a different number of domain names.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

ppc

Tips And Tricks To Gaining Great Results From PPC

PPC can be difficult to get right, particularly if you have a limited level of experience, but with a detailed plan as well some planning beforehand you can create a campaign that delivers outstanding results. In this article, we will be looking into some of the tips and tricks at your disposal to deliver great PPC results. Choose The Perfect Bidding Strategy For PPC Getting the perfect bidding strategy is a time-consuming process but it can help to take your PPC campaign to the next level. By bidding on keywords with a higher search volume you are likely to see a return of investment as your ad will place you on the first page of Google even when using a PPC Essex service. Though bidding on expensive keywords can lead to an expensive start-up cost, this could be a benefit to the business depending on the amount of traffic you gain to the keyword. Time Your Ad Placement Perfectly Though bidding on keywords is essential to a successful campaign, the time that the ad is showing can make or break the campaign. This needs to be perfectly timed to coincide with the target audience to ensure the best possible results. Therefore, a corporate target market will be on their phones or commuting early in the morning and later on in the evening, this, therefore, means that you will put your advertisement up at these times. However, a younger target audience will need to be marketed between school hours and at lunchtime for the best possible results. Use Dynamic Keyword Insertion To Your Advantage Dynamic keyword insertion is one of the ways that you can improve click-through rates to your website when running a PPC campaign. This is a clever strategy particularly for smaller businesses as you are making any links in home pages look natural whilst generating call to actions that are engaging. This is important when running a PC campaign as you want the best possible results to capture as much of the organic traffic as possible for the money that you are paying to be advertised on the first page of Google. Keep Trying And Testing Though PPC is beneficial on its own, it can also be used alongside an SEO strategy to provide faster results and capture more of organic traffic. Whether you are running it as a stand-alone campaign or as part of a collective it is important to try and test a number of different keywords as well as call to actions. This is important when looking to generate quality leads as different keywords may have a differing search volume. Though this can take time to get the perfect combination of keywords and call to actions, this will benefit you in the long term when it comes to campaign success. With this in mind, there are a number of ways that you can improve the outreach of your PPC campaign and deliver an outstanding return on investment when timing is right. Where will you start with your next PPC campaign? Read Also : Top 4 Reasons To Outsource White Label PPC For Your Business Organic Traffic Vs. Paid: Where Should You Focus Your Budget?  

READ MOREDetails
SEO

Improve Your Local SEO via Content Marketing

In 2016, a local business in Lethbridge, Alberta, won the viral lottery when a raving Facebook post drew in customers in flocks. Whitby's Fish and Chips shop was struggling for months due to poor location and expensive marketing. Owner John McMillan, who had been unable to pay himself a salary, shared his plight with a first-time customer Colin Ross. The meeting changed Whitbie’s destiny. Ross posted a Facebook review promoting the shop and urging the close-knit Canadian community to help out McMillan by trying the sumptuous items on Whitbie’s menu. The post went viral and sent people lining up from opening to well past closing time. According to a local news report, about 400 people visited the shop the day after Ross’s post, and 500 more lined up the next day. The power of digital marketing The viral post about Whitbie’s is a dream come true for any business. Not only did it provide the local shop exposure in local and international news outlets, but most importantly, it brought in real customers. Whitbie’s social media success is one of the products of digital marketing. Digital marketing is simply the promotion of products and services via digital technologies such as the Internet, mobile phones, and display advertising. One of the most popular digital marketing tools is social media where roughly a third of the global population actively interact. Search Engine Optimization (SEO) is a set of techniques that helps businesses and publishers maximize digital marketing in reaching out to their target audience. Essentially, its main goal is to rank high in search results pages. Google uses 200 signals in ranking webpages including keywords, the freshness of content, and region. It’s the job of a digital marketing agency to apply effective and ethical SEO strategies to sustain a business’ top ranking in major search engines. Local SEO and citation consistency If SEO is macro, local SEO is micro. Local SEO “allows local businesses to promote their services to local customers at exactly the time they’re looking for your type of business.” This set of processes aims to target real customers in a geographical location. Aside from search engines, local SEO uses online directories such as Yelp, Qype, and TouchLocal. The core of local SEO is information. Your citation or NAP (name, address and phone number) must be updated and consistent in all webpages and online directories. Inconsistency can adversely affect your ranking in organic search results. Try searching for your business in search engines. You’ll see which webpages still reflect your previous address or old phones. “The citation consistency of your business across the web helps search engines decide where you are geographically relevant for various local search queries,” wrote Sinclaire Dickinson, content strategist at Wired SEO. Read also: Methods Of Optimizing Local SEO That Is Essential For Small Business The 3-pack challenge Recently, SEO experts received news that would make their jobs a little more challenging. Google updated its search results to show three local businesses instead of seven. The business listings were also redesigned to suit the mobile user interface. According to Google, the update “provides people with more than relevant information, including photos, review, and prices, for searches that have multiple results for a given location.” The challenge lies in how to make into the first three results in the world’s most powerful search engine. Read also: Avoid These 5 Mistakes Before Starting An SEO Content strategies for your business Google’s ranking factors serve as a compass leading the best digital marketing tactics. Ross’ viral Facebook on Whitbie’s Fish and Chips shop has the formula every digital marketer aims to master: a unique content too appealing to influence action. Ross’ own reputation as an influencer within his own circle was also key. Content is one of the most important signals Google use in ranking webpages. In creating an article or video for your business, use Google’s content-related ranking signals as your guide. Your content must not only be original, but it should also provide value and unique insights. This increases demand for journalistic materials supported by data and written by experts. Create useful content for your target audience. Food brands are making 30-second cooking videos sharing how their products can be incorporated in easy-to-make meals. Regularly update your webpages and social media pages as Google takes note of the recency of content updates especially for time-sensitive searches. Read also: Social Media Marketing Role In Technology Don’ts in content marketing Do you need to hire an SEO expert or a digital marketing agency? Google warns that choosing an SEO expert partner is critical for your business as it can either improve your site or risk damage to your site and reputation. “Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.” Some of the techniques that you or your SEO expert should avoid is producing duplicate materials on the same site, spinning words to create “new” content, and posting misleading information. Google advises to watch out for rogue SEOs that own shadow domains, place links to their other clients on doorway pages, and offer to sell keywords in the address bar. Shadow domains direct users to the website through deceptive redirects. Attaining a number 1 ranking on Google is not guaranteed. If your SEO promises a top spot, it’s likely that it’s a scam. Some content marketing tips from experts Today, consumers would check online reviews, blogs, and other online information before making a purchase. One tip to boost your local SEO is to submit guest posts on local websites. This will expose your business and offerings, and earn you valuable backlinks. Backlinks are ranking factors. You should also make use of relevant local keywords. An SEO expert can help you determine the right keywords that will attract local searchers. Produce content relevant to your local audience. One of the most popular blog posts is how-to’s or “Top 10” lists related to a certain industry. Adding high-quality photos can also help. A viral post can only come once in a lifetime. Instead of aspiring for something that will be shared everywhere, work for content that will place you on top of search engines and attract real customers within your region of operation. Maximize local SEO. Create useful and appealing content. Reach out to people who will bring value to your business.

READ MOREDetails
Domain Name

What Really Matters When Choosing a Domain Name for Your Business

You can liken a domain to buying a refurbished house. It may look polished and beautiful on the outside, but you better look at the foundation and the wall cracks before committing. It's the same after you accomplish a domain search. You need to assess the domain to improve your chances for effective SEO. You also need to look at its age, history, and authority. We will check out domain factors that affect a domain's future optimization and those that will not make a difference in terms of SEO. Domain experience overage The domain's age won't directly affect SEO. If that's the case, many businesses will go around buying old-timer domains to get better search engine results. It will seem straightforward, but according to Matt Cutts, Google's former head of the webspam team, there isn't that much difference between a 6-month and a year-old domain. For a fact, new websites practically never get top ranking after launching. SEO specialists refer to this as the Google Sandbox. This prevents newborn sites from ranking on top. It will take several weeks and even several months to move out from it. Experts believe that there are three reasons why new website rankings get delayed — not enough content, backlinks, and user signals. This is referred to as domain experience. Related Reads: WordPress Category and Tags SEO Optimation Process Authority can be contradictory Google doesn't use a website authority score or indicator. Businesses can still evaluate domain credibility through third-party tools that assess domain and page quality based on multiple factors, including the quality of a website's backlinks and referring domains. Check the parameters through a Backlink Checker tool, but keep in mind that Google itself doesn't use domain authority metrics. Don't be surprised if you see poor-quality websites having a big domain trust rate. Check domain characteristics and rely on authority metrics. Domain history is a skeleton in the closet Checking the domain history can help check its content at different periods. This is crucial because it can affect your site's karma if you don't know what you're getting. Say you proceeded with domain search and went on to buy a domain with history/trust/recognition. It'll be wise to check if the name was previously occupied by another business to see how relevant it will be to your niche. Related Reads: Choose SEO friendly Theme for Your Website Don't focus too much on keywords Domain names that match an exact search engine query are called exact match domains (EMD). For example, if you're looking at the best holiday gifts, the EDM would be bestholidaygifts.com. If your site has high-quality content, Google won't apply the filter because it's an EMD. Google also clarified that keywords in the domain name wouldn't provide extra points in the search results. Make the decision based on your goals If you're keen on developing a brand, the best advice is to use its name in the domain if it's available. If you don't do it, other entities can take it and use it for their own goals. Not using the brand name and focusing on the keywords can give you more disadvantages rather than benefits. Getting your preferred name is just half the battle. Now that you know more about what to look out for in a domain name before getting it, the next step is to take action! Accomplish a domain search as soon as you know what you want and snap it up before someone else does. Read Also: 5 Things You Are Not Checking In SEO But You Should! Comprehensive SEO services: how important is a competent keyword selection SEO Agencies Are the Experts at Improving Your Website Content Best SEO Practices Melbourne Businesses Should Follow

READ MOREDetails