8 Reasons Your SEO Campaigns Aren’t Showing the Desired Results

Published on: 19 October 2018 Last Updated on: 15 November 2021

Search Engine Optimization (SEO) is one of the digital marketing strategies that have been talked about for years. Established businesses on digital media swear by this strategy in boosting their web traffic, increasing visibility, and improving returns on investment. As a result, all businesses are running towards this strategy with the hope to see positive results. SEO campaigns are essential for your business to improve your business to the next level.

Unfortunately, to the disappointment of many firms, SEO isn’t showing the results that they expected. This has led to great losses after spending thousands of dollars to develop a strategy that does not bear results.

The question is, “Is SEO overhyped?” If not, why is it not working for your business? And what can you do to improve your SEO strategy and begin to experience positive results and increased ROI?

SEO is an effective digital marketing campaign, but it only works for firms that have learned how to leverage it. In this light, here are eight reasons why your current SEO campaign isn’t bearing traffic and leads, and what you can do to realize positive results from it.

Different Factors Are There Why SEO Campaigns Do Not Show The Desired Results

There are several factors are there why SEO campaigns do not exhibit the desired results all the time. Try to achieve your goals in the best possible ways. Work out the plans that can help you to achieve your goals in the correct order.

1. Your Web Design Sucks

How visually appealing is your website? Do you have a professional look that would appeal to a new customer? How are the pages, posts, imagery, calls to action, and other page elements placed on your website? Does the site look busy and stuffed?

When an individual visits your site, they will move on quickly if they don’t like the design and layout. This results in increased bounce rates which causes search engines to rank you at the bottom of the search page. What’s more, a poorly organized page makes it hard for search engines to crawl the site, and this results in lower rankings.

You can improve your SEO strategy by taking the time to design a user-friendly website. Make sure that page elements such as the content, imagery, and CTAs are correctly placed on your site.

2. You Have Poor Content

Experts say that content is king and this statement has never been more accurate than in matters of SEO. Content is what will draw people to your site and keep them coming back. If you don’t give your readers a reason to return, they will not.

What does poor content look like? First, it does not provide any useful information to the target client. Secondly, it is poorly written with an unappealing structure and poor-quality imagery. If readers find your content unattractive, they will pass by your page regardless of its ranking.

Take the time to develop quality content for your readers. It should provide meaningful information that’s easy to read. Use an appealing tone and organize your work into visually appealing formats. Finally, use high-quality images and video for your content.

3. You’re Targeting the Wrong Audience

SEO only works if you are targeting the correct audience. This may seem obvious, but not all businesses can accurately sift through the millions of online users and identify their target audience. For example, if you are an auto repairs company but your content leans towards the car manufacture industry, you may lose out on your target audience.

Before developing an SEO campaign, identify your target audience. Strive to produce content that is directly targeted to them. For example, an auto repairs company should focus on clients who are seeking repair services and not to buy new vehicles. If you are not sure, consider seeking help from a Minneapolis SEO Expert .

4. You’re Using the Wrong Keywords

One of the top techniques in an effective SEO campaign is the use of keyword phrases. These are search terms that prospective clients feed on search engines when looking for a product or service. Note that not all keywords will guarantee success in your SEO strategy. If you use simple keywords, you will face stiff competition from other players in the industry. If you go for very narrow ones, no one will find your site.

The best way to use keywords effectively is by using long-tail over short keywords. Long-tail keywords utilize a series of terms, at least two or more, that are commonly typed by readers. So instead of using “dentist” as your keyword, you would have a phrase such as “best dentist in Minneapolis.” The longer phrase has a higher chance of ranking higher and shaking off competition.

5. You Have the Wrong Priorities

When employing an SEO campaign, various metrics come into play. You can choose to measure web traffic, conversion rates, bounce rates, ROI, and many others. Failure to focus on the right metrics can cause your SEO strategy to fail.

Unfortunately, most businesses pay attention to the wrong metrics. For example, they will strive to increase their following on social media and their site traffic but ignore other metrics like the conversion rates. Having a large following doesn’t guarantee that they will all convert. Therefore, make sure that you are paying attention and directing your resources towards metrics that will generate returns for your business.

6. Your Conversion Rates are Low

One of the ways to know that your SEO strategy is working is when your conversion rate increases. Conversion rates go up when users take your desired call to action (CTA). It could be to sign up to your newsletter, join your email list, or buy your product. Different businesses have varying CTAs based on their needs. If your conversion rates are low, your SEO campaign is not working.

To improve your conversion rates, focus on strategies that will draw and keep people on your site. Have an appealing website and ensure that your call to action is visible. The CTA should also have attractive graphics and terms – it should be like the magic button that everyone itches to click. SEO campaigns can work well in your favor as it can help your business to grow in the right direction.

7. You Have no Precise SEO Plan

What do you intend to get out of your SEO campaign? Do you have specific goals? If not, the chances are that your strategy is not targeted at anything in particular either. Lack of an actionable SEO plan will cause you to try out anything, including strategies that are doing nothing for your campaign.

Come up with a practical plan of what you wish to achieve with SEO. Do you want traffic? What for? Do you want to write blog posts for your website’s blog section? What will the blogs help you achieve? Outlining your goals enables you to channel your efforts and resources towards a worthy cause.

8. Your Site is Not Mobile Responsive

Search engines today are favoring sites that are mobile responsive over those that maintain a desktop view even on mobile devices. Mobile friendly sites load faster and have easy readability on phones and tablets. If your website isn’t mobile responsive, search engines will rank it lower, and this will stall your SEO dreams and goals. Develop a mobile site that will appeal to search engines and visitors.

SEO works for businesses that have mastered the strategy. If your campaign isn’t working, look into these eight things and make the necessary tweaks to gain positive results from your SEO campaign.

Final Take Away

Hence, these are some of the core factors that can work well in your favor while you want to develop your business in the right direction. SEO Campaigns can work well in your favor when you apply the correct techniques in the proper manner. Do not lose out on the chance that can provide you the opportunity.

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Top Web Hosting Trends for 2020

Every industry has its own set of trends and the web hosting industry is no exception. Every year, new trends and developments are discovered to help keep with the ever-changing demands of the industry, and web hosting providers struggle to be among the first to offer these experiences to their customers. If you already own a website, it is certain that you already host one web hosting company or another, and if you intend to build one in the coming year, you will also require the hosting services of a web hosting company. This article focuses on some of the top trends you should be on the lookout for from your web host, as they will help optimize your website’s performance, while significantly impacting the internet landscape. Top Web Hosting Trends for 2020: 1. Green Hosting: Running a website, blog, or internet application on an eco-friendly and energy-efficient server is bound to appeal to a lot of people, particularly now that more people are becoming increasingly aware of their environment and are conscious of reducing their carbon footprints. In 2020, we will be seeing lots of web hosting companies invest in eco-friendly schemes and participating more in eco-friendly initiatives that aim to minimize damage to the ecosystem. Green web hosting here means running hosting infrastructure on servers, routers, and equipment that runs on low energy, while at the same time implementing policies that encourage recyclable energy. This trend will greatly contribute to the recovery of the environment and as a website owner; you will have the satisfaction of knowing that you are indirectly contributing to a healthier and better environment. 2. Cloud Hosting: Cloud computing is not a new concept and is a technology that has come a long way in recent years. However, not many people understand what cloud computing is, and even fewer people make use of it. However, this state of affairs is bound to change in 2020 going forward. In the first place, cloud technology has already entered into the web hosting industry, providing better site performance than website owners are used to. Unlike other forms of hosting that relies on a physical server, cloud hosting stores data on a cluster of servers, making it virtually impossible to experience downtime, server errors, or any of the other problems experienced with traditional web hosting. The beauty of this system is that you only get to pay for the resources you use, meaning that you can scale up down your website resources to fit your immediate website needs. Suffice it to say that the benefits of cloud hosting mean that a lot of websites will take advantage of this trend in the coming year. 3. Better Authentication Protocols: Security has always been one of the major concerns of website owners, with the recent rise in the level of cybercrimes, particularly those targeted at small businesses. As a website owner, one of your primary responsibilities is to make sure that the personal and financial details of your users are safe and secure. But this can be a difficult assignment if your web hosting provider is not up to the task. Thankfully, the coming year will see more in the areas of website security. Already, Google has made it compulsory for websites to have an SSL certificate installed if they want to get the search visibility they deserve, but 2020 will bring with it improvements in how websites are accessed and secured. For example, two-factor authentication (2FA) will become a popular feature for website owners as more and more web hosting companies will integrate this feature into their security systems. Other security features to look out for include compliance checks for common CMS vulnerabilities and encrypted storage. 4. Website Builders: Not too long ago, WYSISYG website tools were popular on the internet, giving anyone with an idea the opportunity to design their website without any technical or coding experience. But the rise of content management systems relegated these tools to the background until they all but disappeared. Thankfully, web hosting companies are again seeing the benefits of these tools and have developed a better version. Enter online website builders. Just like the WYSIWYG of old, website builders allow you to design, publish, and promote your website in just a few clicks and with no coding experience or technical skills. But this time around, these online tools can build even advanced websites. For small businesses nursing their finances, this means that they too can develop and run a website without spending scarce financial resources on a website designer. If the signs on the ground are anything to go by, we should expect to see highly developed website builders from almost all web hosting providers by 2020. 5. Domain research tools: Domain research tools have been available for years, with Nameboy being one of the oldest on the internet. But these days, it is becoming increasingly difficult to come up with the perfect domain name, especially because almost all the good.COM domain names are taken. Of course, if the.COM of the domain name you are searching for is taken and your website is a target at a country like New Zealand, you can always opt for the .CO.NZ alternative and immediately register it with a registrar like Domain Names From Freeparking NZ but in the coming year, finding your ideal domain name will no longer be a difficult thing. To ease the process of creating and registering domain names, domain name registrars, most of which also double as web-hosting providers will integrate domain research function in their domain search tools. With this system, if the domain name you want is already taken, you will have hundreds of similar suggestions to choose from across a variety of popular and not so popular domain name extensions. 6. Automated Backups: Already, many web hosting providers offer automated backup to their customers, but for most of these providers, this feature is an extra add-on feature that attracts an extra fee. With the increasing popularity of CMS applications like WordPress, automated backups will soon become a common feature in web hosting. Not only as backups on CMSs easy to run, but they also tend not to take up lots of space as only the files needed to run the site will be backed up, meaning that you will be able to get your site up and running in no time, should your site suffer damage for any reason. This automated backup system can be configured to run monthly, weekly, daily, or at any interval the site owner prefers. Conclusion: While it is true that some of these developments are already available today, they are not as common as they should be, but in the coming year, these and many more developments will come up in the web hosting industry and lots of site owners will be able to take advantage of them. And best of all, this change will significantly improve how you run your website. Read More: Top 9 Factors To Keep In Mind Before Choosing A Web Host 6 Things To Consider Before Choosing Web Hosting For Your Ecommerce Website Things You Should Know About Web Host Providers What Makes A Web Hosting Good?

Critical Off-Page SEO Mistakes To Avoid

As a website owner, it’s easy for you to fix all the on-site SEO mistakes that you make because everything about the on-site SEO is under your control but things are completely opposite when we talk about the off-site SEO of a website. The thing about off-site SEO is that once you make a mistake, it then becomes difficult for you to get rid of it and the worst part about off-page SEO is that most of it is not under your control. Now, if you are someone who just started a website of his own then you need to stick to this article a little longer because today we are going to tell you about some of the common off-page SEO mistakes that a lot of marketers out there are making. Get yourself a notepad or something because this article can actually be very useful for you in the long run. 1. Buying Links : You will see hundreds of online websites that will actually sell you backlinks for your website. Well, honestly, this is one major shady tactic that can get you into a lot of trouble. The problem is not with the backlinks, in fact, the problem is basically that Google is now becoming extremely smart when it comes to sniffing out the purchased links and if someday you get caught by Google then there are chances that your site can get blocked or in the worst-case scenario, your the ranking of your site will drop to an unimaginable level. Moreover, you should know that the search engines are also smart enough to check the relevancy and authority of the websites that you are linking back to. So, yes, both Google and the search engines can become a big problem for you if you have your site full of purchased backlinks. 2. Unnatural Linking : It might be a tactic used by your SEO firm but if you search for the best SEO providers like Digitrio, you’ll know that they do not appreciate unnatural linking because sooner or later this can become a problem for your site. You might have extraordinary results with unnatural links in the beginning but honestly, sooner or later, you will regret this tactic. Remember, you cannot and you should not try to manipulate the search engines. 3. Directory Submissions : There was a time when directory submission was one of the best ways to get backlinks back to your website but guess what? Things got uglier when people started submitting their websites to the irrelevant directories. It’s pretty simple to understand that if you are trying to cheat the Google search engine by using non-relevant directories then you will get the extremely poor quality of backlinks that will be of no use to your website. 4.Targeting the wrong URL : Most of the people target irrelevant URLs that have nothing to do with the keyword on their websites. Now, again, this is a serious mistake that any website owner would make because ultimately the ranking of your website can drop to an extremely low level which means you can face some serious loss in your business. What you should do is to target the right URL, use the relevant keyword and make sure that everything on your website is completely fair and sincere. Don’t use smart tactics to cheat the search engines because Google is unpredictable when it comes to taking action. These are the 4 main off-page SEO mistakes that no one should clearly make. Most importantly, you need to keep this thing in your mind that it is difficult to fix an off-page SEO mistake so be careful with whatever you do and post on your website. Read Also : Things To Consider While Doing SEO 8 Key SEO Strategies For E-Commerce Websites Local SEO Is A Vital Aspect Of Any SEO Tactic; Let’s Find Out Why?

Tips And Tricks To Gaining Great Results From PPC

PPC can be difficult to get right, particularly if you have a limited level of experience, but with a detailed plan as well some planning beforehand you can create a campaign that delivers outstanding results. In this article, we will be looking into some of the tips and tricks at your disposal to deliver great PPC results. Choose The Perfect Bidding Strategy For PPC Getting the perfect bidding strategy is a time-consuming process but it can help to take your PPC campaign to the next level. By bidding on keywords with a higher search volume you are likely to see a return of investment as your ad will place you on the first page of Google even when using a PPC Essex service. Though bidding on expensive keywords can lead to an expensive start-up cost, this could be a benefit to the business depending on the amount of traffic you gain to the keyword. Time Your Ad Placement Perfectly Though bidding on keywords is essential to a successful campaign, the time that the ad is showing can make or break the campaign. This needs to be perfectly timed to coincide with the target audience to ensure the best possible results. Therefore, a corporate target market will be on their phones or commuting early in the morning and later on in the evening, this, therefore, means that you will put your advertisement up at these times. However, a younger target audience will need to be marketed between school hours and at lunchtime for the best possible results. Use Dynamic Keyword Insertion To Your Advantage Dynamic keyword insertion is one of the ways that you can improve click-through rates to your website when running a PPC campaign. This is a clever strategy particularly for smaller businesses as you are making any links in home pages look natural whilst generating call to actions that are engaging. This is important when running a PC campaign as you want the best possible results to capture as much of the organic traffic as possible for the money that you are paying to be advertised on the first page of Google. Keep Trying And Testing Though PPC is beneficial on its own, it can also be used alongside an SEO strategy to provide faster results and capture more of organic traffic. Whether you are running it as a stand-alone campaign or as part of a collective it is important to try and test a number of different keywords as well as call to actions. This is important when looking to generate quality leads as different keywords may have a differing search volume. Though this can take time to get the perfect combination of keywords and call to actions, this will benefit you in the long term when it comes to campaign success. With this in mind, there are a number of ways that you can improve the outreach of your PPC campaign and deliver an outstanding return on investment when timing is right. Where will you start with your next PPC campaign? Read Also : Top 4 Reasons To Outsource White Label PPC For Your Business Organic Traffic Vs. Paid: Where Should You Focus Your Budget?

8 Reasons Your SEO Campaigns Aren’t Showing the Desired Results