How to Integrate Email Marketing With SEO

Published on: 15 September 2018 Last Updated on: 14 October 2024

Marketers spend countless hours making sure every piece of content they publish online is optimized. However, many marketers fail to take the time to optimize their e-newsletters. These newsletters are not published online, which means they are not indexed by search engines such as Google and Bing. But, this should not stop marketers from making an effort to integrate email marketing with SEO.

Effective email marketing campaigns drive traffic, increase engagement, and lower your bounce rate, which are three factors that affect your website’s ranking. Because of this, it is important to optimize email marketing campaigns in order to improve your ranking within search results. Here’s how:

Encourage Engagement:

Link to some of the most recent blog posts in your e-newsletter and encourage your audience to engage with your content. How? Ask them to leave comments with their feedback, questions, and suggestions. Search engines look favorably upon websites with an engaged community of users that are commenting on posts. If you encourage your subscribers to leave comments, this could improve your website’s ranking.

You should also place social share buttons next to your content and within the email campaign template so your readers can easily share your work with their followers. It’s important to encourage engagement in any way you can to boost your SEO ranking.

Create Link Building Opportunities:

Marketers can also use their email marketing campaigns to build inbound links, which are links to your website that are placed on other third party websites. If your inbound links are placed on relevant and trustworthy websites, this will have a positive impact on your ranking.

Create link building opportunities by including links to interesting pieces of content you’ve written within your email campaign. For example, if you’ve recently published the results of a study, include a link to this page within your email newsletter. This makes it easier for someone who wants to cite your work to find the link and place it on their website. If you choose the right piece of content to promote, you should see a spike in inbound links in the weeks following your email marketing campaign.

Identify New Keywords:

Many companies solicit feedback from their customers using email survey campaigns. This is a great way to hear what customers really think about your business, and it can also be used to improve your SEO. How? Include a few open-ended questions so participants have to answer in their own words. The way they write these responses is probably similar to the way they would write a search query, so this is the perfect opportunity to analyze their responses to look for potential keywords. For example, a gym might realize that their customers tend to refer to their business as a fitness center or health center rather than a gym. In this case, the survey helped this business learn that targeting “fitness center” or “health center” would be a better way for them to reach their target audience.

Optimizing email marketing campaigns is important, but it’s also crucial for marketers to remember the basics. Keep the subject line short and sweet, but make sure it is interesting enough to grab consumers’ attention. The campaign should also be mobile-friendly to ensure that it can be accessed by users on their smartphones or tablets. Following these simple tips will help you integrate your email marketing with your SEO strategies so you can increase your website’s visibility and your company’s bottom line!

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Is InterServer The Best Web Hosting Platform Of 2020?

Are you looking to work with the best web hosting platform for 2020? Have you heard the name of InterServer Web Hosting? Can you optimize your WordPress Blog in less than 20 minutes? Do you know where you can get the most affordable Server Solutions in the world? Is there a way by which you can optimize your cloud computing capabilities with the help of experts? If you have been asking yourself any of the above questions. We would like to introduce you to InterServer. For people raising their eyebrows and acting all skeptical, let us clear some of the obvious doubts at the very outset. InterServer, the company and organization started back in the year 1999. For over 21+ years, it has been helping startups and established businesses optimize their web hosting and digital capabilities. It is by no means a brand, which does not have experience or the expertise to help you grow your business. On the contrary, the range, prices, and affordability of its products and services are by far the best in the industry. In this article, we will look at a brief history of InterServer, the brand. We will also talk about two of their most sought after services- Web Hosting and WordPress VPS. Besides these two, we are going to point out InterServer’s ‘X-Factor’. What are we waiting for; let us get right to it. InterServer: The Brand Can you imagine a web hosting company started by two teenagers that offered 24x7 Support right from the time it started? Mike Lavrik and John Quaglieri started InterServer as they were fed up with the poor quality of service from their own web-hosting providers. In the days of dial-up internet, these two high school tech-savvy individuals got a domain and a license to become a web hosting reseller. 21 years and a few thousand milestones later, InterServer is one of the world’s most respected web hosting providers. With two data centers in Secaucus, New Jersey and one in Los Angeles, California, the company helps some of the biggest Fortune 500 Companies. By focussing on affordability, service, quality and a very on-hands approach when it comes to 24x7, Mike and John have set an industry benchmark. The fundamentals have not changed much over the past 21 years. InterServer’s team claim that the response time to query support is less than 20 minutes. Guess who beats everyone to the response- owner and founder, John Quaglieri! We tried the same for ourselves and were pleasantly surprised to have our query heard and solution offered within fifteen minutes. Talk about great service- Wow! The only Web Hosting Service Provider you will ever need- InterServer Every web hosting service provider tries to specialize in a niche. However, when it comes to InterServer Web Hosting, you will get access to the following: A Free and Complete Security Shield Automatic Caching and Cloudflare Free Clean Up (Inter-Insurance) during Migration Completely Free Migration with Price Lock Lifetime Guarantee 24x7 Tech Support Besides these eyeball-popping free features and a dedication to uncompromising service, you get the basics as well. You get an inbuilt Domain Registration service for only $1.99 with any of InterServer’s web hosting packages. The tech support team had promised me that the Server Capacity is always maintained at only 50%! This helps in optimizing the performance of the customer’s websites. It also ensures that no performance issues are ever experienced. However, the best part about InterServer is the amazing Control Panel. Running an e-commerce website, with this Control Panel is going to make your life easy. With various tools, dashboards, and insights at your disposal, you will enjoy a streamlined approach to your business. In addition, you can also take their help in building great e-commerce sites from a host of operating platforms. Take your pick from Magento, WooCommerce, OperCart, and others. InterServer’s WordPress Expertise: The Best in the World? Let us put a number of the most sophisticated WordPress solutions in the world. Wait for it; I have come up with some numbers- CPU Cores- 4 Memory- 32768 MB Storage- 480 GB SSD Transfer- 32 TB If we were to play a little game and ask you as to how much the above would cost you, what is the figure you would arrive at? Let us start throwing some numbers- $150, $250, $350… What if I told you that you could get the above for less than $99 USD! $96 USD to be exact! InterServer has developed a highly successful level of specialization when it comes to WordPress Hosting and Solutions. I can stretch my neck out and say, that it is one of the best WordPress hosting platforms in the world. It should be pointed out that InterServer WordPress Solutions is 100% optimized for peak performance. You get more than 99.9% guaranteed uptime. In addition, you are looking at dedicated WordPress resources. Not to mention, free migration service and 24x7 tech support to sweeten the deal. I kept reading various forums while researching InterServer’s claimed capabilities. Some of the reviews complimented the platform for offering high-performance storage. Others stated that they liked the ease of working on the Control Panel. However, one thing that clearly stuck out was how everyone was in a consensus of InterServer as being an industry standard when it came to WordPress sites. The Final Word There is no dearth of web hosting service providers claiming to make the stars fall down. However, being in the industry for over ten odd years, my team and I have nearly tried them all. The biggest problem of companies working in the digital domain is their lack of personality. What I personally liked about InterServer was the fact that this was an honest and earnest team. Here is a company that cares so much about their service that even the owner and founder get their hands dirty from time to time. They make it a point to offer information and educate audiences on the nature of the services and industry. If you are looking for some great educational and informative articles, you can head over to their tips section. Whatever the nature of your query- WordPress Tips, Ecommerce Tips, etc. you will find complete guides. If you are looking to migrate to a new web hosting provider, you should check out InterServer. Bloggers, who are looking to take their WordPress site to the next level, can also lookup InterServer. From affordability to genuine service with dedication, the InterServer team was able to win me over successfully. Great going guys; keep up the good work for the next 21 years! Read Also: Top 8 Advantages Of Effective Web Design And Development Hosted Mail Service That Runs on the Cloud

Why SEO is still the digital channel with highest ROI

For years, SEO remained the best strategy to boost your law firm brand awareness and gain new clients. Its advantages are demonstrated for many firms in various industries, but they are significantly noticed when it comes to law firms because, for those, it is a bit harder to reach online recognition and potential clients due to the increased competition that keeps growing every year. Read also: Improve Your Local SEO Via Content Marketing SEO remained the most cost-efficient marketing channel in the online realm, just because it was proven over and over through the years that it has the highest ROI compared to all of the other channels. One needs strong skills and knowledge of SEO to win the market over and rank well in the SERPs. And that kind of knowledge comes with experience, patience, numerous hours of testing and last but not least a considerable amount of money. SEO also remains the most economical way to reach highly motivated prospects. It beats social media traffic quality and even PPC. By hiring an SEO company specialized in optimization for law firms, you will be able to reach your objectives in a given time, depending on your website and the services that you offer as well as the industry that you work in and maybe the most critical factor your location. For law firms, specialized SEO companies can provide incredible results faster than the regular ones, because they know exactly what digital marketing strategy to apply and they will be able to analyze the potential of your firm in a more realistic way. Don’t think that every agency in the industry knows the ins and outs of the legal sector online. Many law firms failed in their judgment by picking the wrong marketing guys and wasted a lot of valuable time and money while some of their competitors were enjoying the bliss of free organic search traffic. Also, some mistakes once done in the optimization process could be very hard to overcome, so thinking that different marketing agencies could be replaced one after another without any significant adverse consequences could turn out to be very wrong practice. Read also: The Importance Of SEO Based Digital Marketing Services In a recent study aimed exactly to the marketing efforts in the legal industry, we can see some interesting facts like the investment for SEO is typically around 12 percent of a marketing budget, but it can bring 14 percent of the leads while other forms of marketing such as PPC only generate approximately 6 percent leads. The difference is impressive, and the results will affect your law firm significantly over time. This is why SEO is still the best way to advertise your company online, and it creates the highest ROI which is also why people and firms all over the globe keep using it. Also, the leads number is not all that matters. The quality of that is even more critical. Due to all these reasons, SEO strategies deserve more attention from the marketers and more time invested in them because the outcome is the best that can be reached. A well-implemented SEO campaign is key to any successful law firm. And maintaining success is essential, so the best choice you can make is to collaborate with the same SEO company for the long run. By creating the right SEO strategy, you can build a new website from scratch and increase its ranking in the google search, or you can boost your existing site to be popular again and bring you more clients than ever before. Remember that you should make you due diligence when picking a company, I can’t stress that enough. An SEO strategy the that is built correctly from the beginning only need constant maintenance to keep its success and flexible improvements to adjust to the standards created by the market, which at times can be very high. Read also: Avoid These 5 Mistakes Before Starting An SEO SEO is also a marketing strategy that is regulated by rules, and on the top of that, some marketing activities in specific locations in the field of law are governed by laws. All this should be incorporated in the planning stage of the process in a legit way. Sound a bit overwhelming right? Well, you don’t have to think about all that, what you have to do is go search for some professional companies.

8 Reasons Your SEO Campaigns Aren’t Showing the Desired Results

Search Engine Optimization (SEO) is one of the digital marketing strategies that have been talked about for years. Established businesses on digital media swear by this strategy in boosting their web traffic, increasing visibility, and improving returns on investment. As a result, all businesses are running towards this strategy with the hope to see positive results. SEO campaigns are essential for your business to improve your business to the next level. Unfortunately, to the disappointment of many firms, SEO isn’t showing the results that they expected. This has led to great losses after spending thousands of dollars to develop a strategy that does not bear results. The question is, “Is SEO overhyped?” If not, why is it not working for your business? And what can you do to improve your SEO strategy and begin to experience positive results and increased ROI? SEO is an effective digital marketing campaign, but it only works for firms that have learned how to leverage it. In this light, here are eight reasons why your current SEO campaign isn’t bearing traffic and leads, and what you can do to realize positive results from it. Different Factors Are There Why SEO Campaigns Do Not Show The Desired Results There are several factors are there why SEO campaigns do not exhibit the desired results all the time. Try to achieve your goals in the best possible ways. Work out the plans that can help you to achieve your goals in the correct order. 1. Your Web Design Sucks How visually appealing is your website? Do you have a professional look that would appeal to a new customer? How are the pages, posts, imagery, calls to action, and other page elements placed on your website? Does the site look busy and stuffed? When an individual visits your site, they will move on quickly if they don’t like the design and layout. This results in increased bounce rates which causes search engines to rank you at the bottom of the search page. What’s more, a poorly organized page makes it hard for search engines to crawl the site, and this results in lower rankings. You can improve your SEO strategy by taking the time to design a user-friendly website. Make sure that page elements such as the content, imagery, and CTAs are correctly placed on your site. 2. You Have Poor Content Experts say that content is king and this statement has never been more accurate than in matters of SEO. Content is what will draw people to your site and keep them coming back. If you don’t give your readers a reason to return, they will not. What does poor content look like? First, it does not provide any useful information to the target client. Secondly, it is poorly written with an unappealing structure and poor-quality imagery. If readers find your content unattractive, they will pass by your page regardless of its ranking. Take the time to develop quality content for your readers. It should provide meaningful information that's easy to read. Use an appealing tone and organize your work into visually appealing formats. Finally, use high-quality images and video for your content. 3. You’re Targeting the Wrong Audience SEO only works if you are targeting the correct audience. This may seem obvious, but not all businesses can accurately sift through the millions of online users and identify their target audience. For example, if you are an auto repairs company but your content leans towards the car manufacture industry, you may lose out on your target audience. Before developing an SEO campaign, identify your target audience. Strive to produce content that is directly targeted to them. For example, an auto repairs company should focus on clients who are seeking repair services and not to buy new vehicles. If you are not sure, consider seeking help from a Minneapolis SEO Expert . 4. You’re Using the Wrong Keywords One of the top techniques in an effective SEO campaign is the use of keyword phrases. These are search terms that prospective clients feed on search engines when looking for a product or service. Note that not all keywords will guarantee success in your SEO strategy. If you use simple keywords, you will face stiff competition from other players in the industry. If you go for very narrow ones, no one will find your site. The best way to use keywords effectively is by using long-tail over short keywords. Long-tail keywords utilize a series of terms, at least two or more, that are commonly typed by readers. So instead of using “dentist” as your keyword, you would have a phrase such as “best dentist in Minneapolis.” The longer phrase has a higher chance of ranking higher and shaking off competition. 5. You Have the Wrong Priorities When employing an SEO campaign, various metrics come into play. You can choose to measure web traffic, conversion rates, bounce rates, ROI, and many others. Failure to focus on the right metrics can cause your SEO strategy to fail. Unfortunately, most businesses pay attention to the wrong metrics. For example, they will strive to increase their following on social media and their site traffic but ignore other metrics like the conversion rates. Having a large following doesn’t guarantee that they will all convert. Therefore, make sure that you are paying attention and directing your resources towards metrics that will generate returns for your business. 6. Your Conversion Rates are Low One of the ways to know that your SEO strategy is working is when your conversion rate increases. Conversion rates go up when users take your desired call to action (CTA). It could be to sign up to your newsletter, join your email list, or buy your product. Different businesses have varying CTAs based on their needs. If your conversion rates are low, your SEO campaign is not working. To improve your conversion rates, focus on strategies that will draw and keep people on your site. Have an appealing website and ensure that your call to action is visible. The CTA should also have attractive graphics and terms – it should be like the magic button that everyone itches to click. SEO campaigns can work well in your favor as it can help your business to grow in the right direction. 7. You Have no Precise SEO Plan What do you intend to get out of your SEO campaign? Do you have specific goals? If not, the chances are that your strategy is not targeted at anything in particular either. Lack of an actionable SEO plan will cause you to try out anything, including strategies that are doing nothing for your campaign. Come up with a practical plan of what you wish to achieve with SEO. Do you want traffic? What for? Do you want to write blog posts for your website’s blog section? What will the blogs help you achieve? Outlining your goals enables you to channel your efforts and resources towards a worthy cause. 8. Your Site is Not Mobile Responsive Search engines today are favoring sites that are mobile responsive over those that maintain a desktop view even on mobile devices. Mobile friendly sites load faster and have easy readability on phones and tablets. If your website isn’t mobile responsive, search engines will rank it lower, and this will stall your SEO dreams and goals. Develop a mobile site that will appeal to search engines and visitors. SEO works for businesses that have mastered the strategy. If your campaign isn’t working, look into these eight things and make the necessary tweaks to gain positive results from your SEO campaign. Final Take Away Hence, these are some of the core factors that can work well in your favor while you want to develop your business in the right direction. SEO Campaigns can work well in your favor when you apply the correct techniques in the proper manner. Do not lose out on the chance that can provide you the opportunity. Read Also: How To Integrate Email Marketing With SEO Two SEO Trends To Take Advantage Of In 2018 5 Ways To Improve Mobile SEO

How to Integrate Email Marketing With SEO

Encourage Engagement:

Create Link Building Opportunities:

Identify New Keywords:

Two SEO Trends to Take Advantage of In 2018

8 Reasons Your SEO Campaigns Aren’t Showing the Desired Results

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Is InterServer The Best Web Hosting Platform Of 2020?

Why SEO is still the digital channel with highest ROI

8 Reasons Your SEO Campaigns Aren’t Showing the Desired Results

How to Integrate Email Marketing With SEO

Encourage Engagement:

Create Link Building Opportunities:

Identify New Keywords:

Share this Article

Two SEO Trends to Take Advantage of In 2018

8 Reasons Your SEO Campaigns Aren’t Showing the Desired Results

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related