Here Are a Few Reasons Why You Should Use Real Estate Farming Postcards to Increase Visibility of Your Business

by

31 August 2021

Real Estate

Real Estate Farming Postcards

In this age of digital marketing, you might be wondering whether postcards still work?

Well, the truth is that they are still a highly effective marketing strategy for realtors. In fact, the right postcard can give you a better ROI than more conventional advertising methods.

Real estate postcards can be a valuable asset to your real estate farming strategy since they are easy and cheap to make. Real estate farming is where you plant, nurture, and cultivate leads in a specific geographical area or demographic.

But affordability and simplicity are not the only reasons you should consider adding real estate farming postcards to your strategy. Here are a few compelling reasons why you should incorporate real estate farming postcards within your marketing strategy. If you’re looking for some unique real estate farming postcards for your business, visit Wise Pelican for more information.

1. Postcards are More Likely to Be Opened and Read

1. Postcards are More Likely to Be Opened and Read

Picture this scenario: you’ve crafted the perfect marketing email and sent it to everyone on your emailing list. How many of those emails will land in the recipients’ inbox? Of those that do, how many are actually opened?

With email marketing, you’re not really sure if all, or at least most of your intended recipients, will receive the message. But with postcards, you can be certain that everyone you send a postcard to will receive it in their mail.

Postcards exponentially increase the probability of your leads learning about your real estate business tips.

2. They Can Give You Better Response Rates 

Direct mail isn’t obsolete. In fact, it’s still a common form of communication among people of all age groups, including young people.

Since you’re directly sending the postcards to each individual on your list, the postcards will have a personal touch and, therefore, yield better response rates. A recipient is likely to pay attention to the message on your postcard, and if it’s convincing enough, get in touch with your real estate business.

While designing the postcard, try and think of ways you can make your postcard stand out from the pile to further improve your response rates. It could be adding persuasive keywords, using the recipient’s name, and using a professional color scheme.

3. They Will Act as a Tangible Reminder of Your Business

3. They Will Act as a Tangible Reminder of Your Business

How many times have you seen a TV commercial that you found interesting but ended up forgetting about it within the next hour- or even minutes. Not quite effective, right?

A postcard, however, is a tangible and lightweight piece of marketing collateral that your clients will find easy to keep. And, if you design it in the right way, your target leads will likely hold on to it for longer.

What does that mean for your real estate business?

Postcards won’t just put your business out there. It will also act as a reminder of your business. Your leads won’t forget about you quickly, and even if they do, the postcard is there to remind them. They are also likely to pass on your card to others who may need real estate services.

Use Real Estate Farming Postcards to Get Your Business Out There Cheaply

Postcards, if used appropriately, can give you better results than most hyped digital marketing solutions today.

Not only do they help you reach your potential clients directly, but they also increase the probability of the target recipients taking the next step of action depending on your CTA.

Additionally,  they are very cost-effective, meaning you can create brand awareness without spending thousands of dollars that you could otherwise focus on other more pressing business concerns.

Read Also:

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Property Investment

Is Property Investment Still a Good Way to Make Money?

With the recent changes in regards to the amount of tax that landlords pay, it has led to many people questioning whether property investment is still profitable. There is not a simple yes or no answer to that question, as all situations are different. For example, buying a single second property with a high mortgage rate is unlikely to be a big earner. And you need to think about whether property values are going to drop, as you could actually end up worse off.However, there are plenty of property investment strategies that do still work and that people are making good money out of. One such strategy is buying houses at auctions for below the market value and then refurbishing them and selling them on at a profit. Now if you have never been to a property auction before then you will need to learn the set up in terms of house bidding. But experienced property investors use auctions as a huge opportunity to make money. Refurbishing : Some investors have a strategy of ‘flipping’ a property whereby they buy the property at a low price and then they do some pretty basic repairs to make the property a more attractive option for people looking to buy a house. They work with tradesmen that they have good working relationships with and therefore can get a lot of the work done at cheaper rates than your average house buyer would be able to.The refurbishment might involve just putting a cheap carpet down and giving the rooms a fresh coat of paint. The work doesn’t have to cost much when investors know what they are doing and how to make a property look more attractive as a potential home. HMOs (House in Multiple Occupation) Another popular strategy for property investors is buying a large property that they can turn into an HMO (house in multiple occupations). Here they will find a larger property on the market and assess whether it is suitable for turning into a shared property, incorporating the necessary construction work to adapt the property to create numerous living spaces.There is quite a lot of work involved in this type of property strategy and it isn’t something you would easily take on as your first property investment project. You need to know the legalities involved and you need to be able to identify an area that is going to be suitable for this kind of venture. Understanding the area and the demand for rental property is a key dependency on this being a successful investment strategy.Before you think about moving into property investment, it is definitely worth doing a whole lot of research before you put any money into it. There are so many people out there that rushed into property investment, thinking that they could easily buy a house cheaper than market value and do it up before quickly selling on. Then the housing market crashed and they ended up being left with a house that they could not sell or had to sell at a loss. So do your research about the market, about the area of the property that you are looking at, learn about all of the legal requirements that play into the investment opportunity. Factor in the financials like interest rates and tax.You also want to be doing some groundwork in regards to finding tradesmen that will be a key part of making money through property refurbishments. When you have done all of that, you can think about whether or not you are in the position to make money through property investment.Read  Also :How To Sell Your House Fast?! Five Must-Know Tips To Move Your Property! 7 Reasons To Buy A Condo Over A House

READ MOREDetails
Leaky Faucets

Fixing Leaky Faucets: Georgetown Expert Tips You Need to Know

Georgetown, Texas, is a testament to history and charm and a hub of vibrant community life.This town blends tradition and modern living with its Victorian architecture and red poppies. The community's commitment to preserving its historical essence while embracing progress is evident in every aspect of life, including home maintenance.Here, residents understand the importance of keeping their homes, especially the charming older ones, in top condition, and leaky faucets are a common yet manageable part of this endeavor. For those trickier situations, local plumbers Georgetown TX, are always ready to lend their expertise.What Causes a Faucet to Leak?Leaky faucets in Georgetown's homes, especially the older ones with antique fixtures, often stem from worn-out parts. Understanding the cause is key, whether it's a degraded washer, a corroded valve seat, or misaligned components in the faucet assembly.In many Georgetown homes, the unique combination of old plumbing systems and hard water can accelerate the wear and tear on faucet components, making routine checks even more crucial.Step-by-Step Guide to Fixing That DripShut Off the Water SupplyTurn off your faucet's water supply, typically under the sink in most Georgetown homes. This simple step is essential in preventing water wastage and any potential mess during the repair process.Disassemble the FaucetRemove the handle by unscrewing the set screw or twisting it off, depending on your faucet's design. Pay close attention to the arrangement of components as you disassemble the faucet to ensure easy reassembly.Inspect the Internal PartsCheck the washer, O-ring, and other parts inside the faucet for any damage or wear. This inspection helps identify the exact cause of the leak, ensuring that you replace the right parts.Visit a Local Georgetown Hardware StoreTake the worn-out parts to a local store for exact replacements, a practice that supports our community businesses. Georgetown's hardware stores are known for their personalized service and expert advice, making them invaluable resources for DIY repairs.Reassemble and TestAfter replacing the damaged parts, put your faucet back together and gradually turn on the water, checking for leaks and ensuring smooth operation. This final step is crucial to verify that the issue has been resolved and your faucet functions as well as new.Preventive Measures and Quick FixesRegular maintenance can go a long way in preventing leaks. Cleaning your faucets and checking for early signs of damage are simple yet effective practices. Additionally, familiarizing yourself with your plumbing system and its quirks can help you anticipate and prevent future issues. Keeping a small toolkit and some common spare parts at home can be handy for quick fixes.Knowing When to Call ProfessionalsSometimes, a leaky faucet can be a symptom of a larger issue. If the problem persists or seems complex, don't hesitate to call local plumbers in Georgetown, TX. Their expertise is not just in fixing immediate problems but also in providing long-term solutions that respect the unique character of your home. Their familiarity with your town's old and new plumbing systems ensures you get the most efficient and appropriate solutions.Closing Thoughts:When you face a leaky faucet in your home, it's a chance to put your practical skills to use. You can often fix these common issues with a few tools and basic knowledge. If the problem seems too complex, don't hesitate to call a local plumber. Remember, in Georgetown, solving a leaky faucet efficiently is all about applying the right approach, be it on your own or with expert assistance.Read Also:Your Ultimate Guide To Buying Plumbing Products Online5 Potential Problems A Conveyancer Can Solve5 Easy Ways To Detect A Water Leak In Your Home

READ MOREDetails

Moving home checklist: What you need to know

They say that moving home is one of life’s most stressful events. However, to make the process as streamlined as possible, we have compiled a quick-moving home checklist in collaboration with Yopa so you don't have to worry about forgetting vital items when making the leap into the wild blue yonder. 6 weeks before the move : Plan how you are going to move. If you need to hire a van, decide whether you want to load it yourself or whether you want a professional packing crew. Vehicles tend to get booked up rather quickly, so make a reservation well ahead of time.If you do decide to move your items yourself, you will need to get boxes and gradually get everything packed. Clear the loft, clear any rubbish you have, and make sure that every item that you take to your new home is something that you need or want to keep. Expect several trips to the local charity shops or to the local tip. 4 weeks before the move :Now is the time to inform various suppliers that you will be moving house. Utilities, mobile phone companies, banks, and care providers need to be told, as does your local council and employer. If you can arrange a continuation of service to your new home, great – it will make the move so much simpler. Don't forget to update various websites, especially those who deliver (Amazon and eBay in particular!). You can also arrange for the Royal Mail to redirect your post from a specific date.You also want to consider emptying your freezers and fridges and gradually eating all the items in them. Make sure you also get everything from the back of the cupboards. The average British home only has a few weeks' worths of supplies so prepare for some interesting meal combinations over the next few weeks – tomato soup with peas, anyone? 1 week before the move :Pack, pack, pack! You need more boxes, packing tape, bin bags and everything else than you ever thought possible. Work your way through all your items, packing up the least used first and saving the major stuff for last. On the day itself, you definitely don't want to have to do any packing apart from the few items that you need to function. 2 days before the move : Prepare a travel bag with two days' worth of clothing and the toiletries that you'll need. In addition, check around and make sure that you haven't left anything in the garden, the shed or the loft. All of these places can result in last-minute panics if you don't take care of them in advance. Your house should mostly be boxes with only large items remaining. It's moving day! : By now, everything should be packed, so all you have to do is move your earthly possessions into the vehicle. If you've paid for a moving and packing service, just sit back and relax – it's being done for you. Once everything is out, vacuum the floors, pick up your travel bags, drop the keys off (if necessary) and head to your new home.Don't forget to order a takeaway when you get there — unpacking is hard work, and if you arrive there late, you might want to crawl into a sleeping bag and have a good snooze. Perhaps have a bottle of champagne on ice too…Read Also :6 Things You Must Know Before Selling Your Home How To Sell Your House Fast?! Five Must-Know Tips To Move Your Property! 6 Expert Tips For Finding The Right Home To Buy

READ MOREDetails