A Well-Oiled Trade Show Machine: The Ones Running the Show
Trade shows are important to any business. It is the most cost-efficient way to market and it is the best way to reach people, and in order to make it successful, it is vital that all the cogs to the wheel work in perfect harmony.
Integral to the success of the company during a trade show is the show booth. However, a lot has already been said about the stands. What is normally overlooked is the people who man them, and the staff that makes the exhibition booth decoration in Las Vegas work. Without these individuals, your booth, no matter how beautiful it looks, it will be a disaster.
On the other hand, staffers should not just be assigned nonchalantly. Serious thought should be put into picking them. Then, there is the question: How should you pick the ones to man the stations?
MIND YOUR LANGUAGE:
Not the words spoken any staff member helping run a business can manage to strike a conversation. Also, most of the time, we are mindful of the words we use in front of clients. What you should look out and be mindful of is your non-verbal communication because this has a huge impact in the performance of your company.
Certain tips that you should remind your staff members:
- Always pay attention to visitors, even those who are not stopping by
- Have a pleasant mood every time you are in front
- Talk to clients and not with your colleagues, unless needed
- Listen to your customers
- Greet them politely, with enthusiasm, and graciously express gratitude regardless if a deal was struck or not
- Avoid showing signs of being lazy i.e. leaning over the exhibition booth decoration in Las Vegas
These are things that should be instilled in staffers already, but these simple things tend to be overlooked when in a pressure-packed area. So, they may just be reminded every now and then, or, pick those who are already innately doing these to avoid making any accidents.
KNOW YOUR ROLES:
It would not hurt if everyone has their specific roles to cover. At least this way, someone is always there to cover certain topics at any time. Although, all staff members should at least know the most basic answers to any query, but they should also know who the client can talk to if it goes beyond their field. That is why, the stand should always be manned by someone who is an expert about the entire operation.
Being a master with one role is better than knowing everything but knowing all the answer to one.
NOT A TIME TO DINE:
This is not saying that staff members are not allowed to eat or drink. However, showing attendees food and drinks left around the exhibition booth decoration in Las Vegas just appear unprofessional. Eat at your own time, and if it cannot be avoided, do not leave any trace that visitors can see. Showing a professional and serious brand is huge in a trade show, and food visible to the public just makes you a slob.
Staffers are just as important as the booth itself. Every piece of the wheel should turn perfectly to make a well-oiled machine, and ensuring a good staff is adamant to have a successful day.
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