A Well-Oiled Trade Show Machine: The Ones Running the Show

11 December 2018

Trade shows are important to any business. It is the most cost-efficient way to market and it is the best way to reach people, and in order to make it successful, it is vital that all the cogs to the wheel work in perfect harmony.

Integral to the success of the company during a trade show is the show booth. However, a lot has already been said about the stands. What is normally overlooked is the people who man them, and the staff that makes the exhibition booth decoration in Las Vegas work. Without these individuals, your booth, no matter how beautiful it looks, it will be a disaster.

On the other hand, staffers should not just be assigned nonchalantly. Serious thought should be put into picking them. Then, there is the question: How should you pick the ones to man the stations?

MIND YOUR LANGUAGE:

Not the words spoken any staff member helping run a business can manage to strike a conversation. Also, most of the time, we are mindful of the words we use in front of clients. What you should look out and be mindful of is your non-verbal communication because this has a huge impact in the performance of your company.

Certain tips that you should remind your staff members:

Always pay attention to visitors, even those who are not stopping by
Have a pleasant mood every time you are in front
Talk to clients and not with your colleagues, unless needed
Listen to your customers
Greet them politely, with enthusiasm, and graciously express gratitude regardless if a deal was struck or not
Avoid showing signs of being lazy i.e. leaning over the exhibition booth decoration in Las Vegas
Smile

These are things that should be instilled in staffers already, but these simple things tend to be overlooked when in a pressure-packed area. So, they may just be reminded every now and then, or, pick those who are already innately doing these to avoid making any accidents.

KNOW YOUR ROLES:

It would not hurt if everyone has their specific roles to cover. At least this way, someone is always there to cover certain topics at any time. Although, all staff members should at least know the most basic answers to any query, but they should also know who the client can talk to if it goes beyond their field. That is why, the stand should always be manned by someone who is an expert about the entire operation.

Being a master with one role is better than knowing everything but knowing all the answer to one.

NOT A TIME TO DINE:

This is not saying that staff members are not allowed to eat or drink. However, showing attendees food and drinks left around the exhibition booth decoration in Las Vegas just appear unprofessional. Eat at your own time, and if it cannot be avoided, do not leave any trace that visitors can see. Showing a professional and serious brand is huge in a trade show, and food visible to the public just makes you a slob.

Staffers are just as important as the booth itself. Every piece of the wheel should turn perfectly to make a well-oiled machine, and ensuring a good staff is adamant to have a successful day.

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Featured Image: xibitsolutions.com

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Getting a Free Business Credit Report : It's important to know how to check your free business credit report and to understand what it contains.According to the law, it's possible to get your personal credit report for free on an annual basis.The law doesn't say a business credit report has to be free on an annual basis. But, it's possible to get a free business credit report. Here are a few ways: CreditSignal : Dun & Bradstreet offers a free business credit report at CreditSignal.com. This is a great place to get your business credit report because it also has a learning center.It's an easy service to use, and it comes with a mobile app that'll alert you to changes in your Dun & Bradstreet credit score. The service gives you fundamental information about your score.To get the full service, you'll need to get the paid subscription. Try Nav : Nav.com is another service where you can find your personal and business credit scores for free.While CreditSignal only tells you about your Dun & Bradstreet score, Nav offers information regarding your Dun & Bradstreet and Experian score. Free Trial Demos : You can also get a free business credit score if you want to sign up for a free trial from companies such as Credit.net, CreditSafe.com or Scorely.com. Remember that once the free trial is over, you'll be charged for a subscription. What Does It All Mean? Now that you have your free business credit report, what does it all mean?When checking your personal FICO score, look for a number between 300 and 850. The higher the score, the better your credit rating.Don't panic when you check your business credit score and the number is under 100! Unlike the FICO, business scores range from zero to 100.Business credit reports are confusing because they're not all calculated the same way. The Big Three : There are three major companies where you can check your business credit. These are Dun & Bradstreet, Experian, and Equifax.Dun & Bradstreet calculates your credit score based on information from partner companies or payment info reported to directly to them. They use a Paydex score that ranges from zero to 100.You'll need to file through the Dun & Bradstreet website to obtain a DUNS number before you can get your score. Your report will show you creditworthiness, payment history and trends, and public filings.Experian offers a business credit score between zero and 100, as well as a financial stability risk rating. You'll also see a credit summary and payment trend summary. The payment trends are thorough, including monthly and quarterly trends.If your company has any judgments are liens filed against it, these will also show on the Experian summary.Equifax also uses the zero to 100 score. But, you'll also see a business credit risk score that ranges from 101 to 992. 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Learn More About Business and Finance : Business can be complicated, but don't let the details scare you. Work on building and maintaining good credit to help with your personal and business finances.Looking for more great articles on business and finance? Take a look at our many resources here.Read Also :5 Smart Ways To Boost Your Credit Score Are Debt Consolidation Loans Recommended For Credit Card Consolidation Credit Card Fraud The Holiday Season: Things To Consider For Next Year

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