Benefits of Server–To–Server App Conversion Tracking

Published on: 24 December 2022 Last Updated on: 20 February 2025
which is a benefit of using server–to–server app conversion tracking over an SDK?

Which is a benefit of using server–to–server app conversion tracking over an SDK? Is this the answer that you are searching for? If yes, then you have reached the right place…

Question: Which is a benefit of using server–to–server app conversion tracking over an SDK?

Options:

(a) Server-to-server connections are easier to set up than code-less conversion tracking
(b) Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size
(c) If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
(d) Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store

Answer: (c) If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app

If your answer is option (c) If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app, then you are absolutely correct! But now is the time for you to understand the reason behind this being the answer.

Keep reading this article till the end to learn more…

What Are SDK Files?

What Are SDK Files

But before talking about “which is a benefit of using server–to–server app conversion tracking over an SDK?” it is important for you to know a little about the SDK files. So what are they?

The full form of SDK is Software Development Kit. It is a set of tools that are needed to help the software developers make or create the application for a particular platform. They are generally made and provided by the manufacturer of the hardware platform or a programming language.

There are a number of things that are included in an SDK file. According to Red Hat, “a basic SDK will include a compiler, debugger, and an application programming interfaces (APIs).” However, these are not the only things that are included in the SDK files. They can also include things like drivers, libraries, documentation, and testing/analysis tools. And network protocols.

Some of the best examples of SDK files are:

  • Java Development Kit (JDK)
  • iPhone SDK
  • MacOs X SDK
  • Windows 7 SDK
  • Cloud SDK

So, What Is S2S?

What Is S2S

Well, if you are planning to choose a server-to-server app conversion tracking over the SDK file, it is important to learn a bit about S2S as well, isn’t it?

A server-to-server or S2S tracking is a method in which the data is shared from one server to another. The major benefit of this is the fact that there is no need for cookies on the website at the time when a visitor enters the website.

So, if the software does not take cookies, how do they get the data, and how can they track it? Well, I have the answer for you!

The S2S tracking works in a simple way. It works by generating and storing the unique identification. This UID can be anything in the form of the clicks made by the user or even by the impression on the ads. This is how the data is collected.

When the same user visits the website again and takes part in such an action that will be tracked, the UID matches, and that is how tracking is done! Pretty simple and efficient, isn’t it?

Now let me explain the answer that you were searching for!

Read More: How Does Google Ads Generate Responsive Search Ads?

Explanation Of “Which Is A Benefit Of Using Server–To–Server App Conversion Tracking Over An SDK?”

which is a benefit of using server–to–server app conversion tracking over an SDK?

Now that you know what an SDK file is, it is important for you to understand the explanation behind the question, “which is a benefit of using server–to–server app conversion tracking over an SDK?”

So here I go!

The server-to-server or an S2S app conversion tracking helps the customers to send the details or credentials that they want to, to the website. These details or data are required for tracking the AdWords app user conversion. In this method, the AdWords app sends the tracking details from their server to the Google server during the event of conversion.

On the other hand, the SDK files are not easy to implement or operate. When they are incorporated into an app, most of the time, you are supposed to add a piece of code. Furthermore, the tracking is also not controlled by the users. This also adds to the worries as they are not the ones to decide whether the process of data tracking is safe or not.

Additionally, the most important benefit that you might have in choosing server–to–server app conversion tracking over an SDK is the fact that S2S is a much easier way of implementation. You will not be able to face any errors or bugs. The SDK, as I have already mentioned, has many complex technicalities.

Thus, if the file is not implemented properly, you will have to go through the annoying experiences of bugs in the app.

Wrapping It Up!

SDK Files are the ones that are kind of a binary file type that some of the software use. They are the software development kit with which a lot of the software is embedded.

However, if you are considering choosing server-to-serve app conversion tracking over an SDK file, then there is one major benefit. And that is the fact that it is much easier to implement. But, of course, if there is an error while implementing the SDK file and the tracking code, there could be bugs.

In case you were searching for the answer to “which is a benefit of using server–to–server app conversion tracking over an SDK?” I hope that this blog has been of help to you. If there are any other queries related to the same, feel free to write them down in the comment box below at the bottom of the page.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

All Comments

Pretty! This has been a really wonderful post. Many thanks for providing these details.

Related

Managed IT Service

A Few Things You Should Know Before Finalizing Managed It Services

Thinking of getting a managed IT service for your business? While this is a great idea since there are so many benefits of having professionals handling your technology so that you can focus on your business, it quite a complex process to find the right managed IT service providers for your business. You have to ask yourself and the service providers many crucial questions before you can finalize one service provider. But before we get to the questions, let’s see why you should hire a managed IT service in the first place: IT Managed Service Organize Your Mess: You are busy working out the business strategies to achieve growth and development, but who is handling your technology? If you have an in-house IT professional taking care of it all, you’re good to go. But do they have to tools as technology to manage your data properly? Chances are, they don’t. Because the complex nature of the tech and equipment required to organize and secure your data are usually handled by managed IT service firms. This is why hiring a  managed IT service is always a good idea. What You Need To Know About Managed IT Service Before Hiring Them: While Managed It services to help you increase your efficiency with their fast and dynamic technology, you have to make sure that the providers you are choosing fit with your business and your requirements. Here are a few things you need to know from your managed service provider before signing a contract with them : 1. Can They Handle Your Business Size? Your business will grow, and so will your technology needs with it. Your managed service provider needs to be capable of handling complex technological needs that you have currently and will have as your business gets larger and larger. Additionally, knowing whether your service provider has worked in your field or not, will help create a better communication between the two parties. 2. What Will They Provide That An In-House Technician Can’t? An in-house technology professional can prove to be cost efficient and helpful. So, why shouldn’t you hire an in-house professional and should go for IT managed service provider? Your service provider should be able to reduce your compliance risk and solve the IT issues you and your business face on a recurring basis. They should be able to provide you with high security for your data and options to recover any data before anything critical happens. 3. How Flexible Are They? A managed IT service that is not flexible enough in their billing and the service package you need, is highly unlikely to stay with your company for too long a time. As your business grows, and times and technology changes, your needs will change too. Changing service providers every time you have a new need wastes a lot of time and money. Thus look for a provider that provider flexibility in both billing as well as services. Not only will it ensure that they ‘re efficient on their end, but also increase the chances of the two parties going a long way together. Hiring a Managed IT service may be a little tricky but it comes with a lot of perks like improved internal communication, efficiency, organized, secure and recoverable data among many others. Asking the right questions and directing the conversation in the direction where you needs lie will help you find the right It managed services fit for your business.  Read Also : How Legal Services Outsourcing Aids Law Firms And Legal Departments Ten Ways Technology Is Impacting Modern Education

READ MOREDetails
CMOS camera

What is a CMOS camera?

A lot has been written about CMOS digital cameras. However, debates have arisen about the merits and demerits between CCD and CMOS digital cameras. The arguments continue and people have not come up with a conclusion. Nonetheless, it is not surprising that they have not come up with a definite answer since everyone has their preferences. Markets and technologies change with time influencing prices and technical feasibility. There are different imager applications, and they have different and evolving requirements. Some applications work better with CMOS imagers while some work better with CCDs, but this does not mean that one does not outperform the other. CCD and CMOS image sensors : With the advent of social media, today, everyone is buying a digital camera. Every digital camera has CCD or CMOS sensor to convert light into electric signals, but even though these sensors serve the same purpose, they have some differences which affect the camera prices and the quality of the image produced. CCD (charged coupling devices) was used in pioneer cameras for image conversion from to digital pixels from analog signals of light. Due to the manufacturing process used, conversion occurs in the chip, and this reduces distortion by creating high-quality sensors that produce clear images. Nonetheless, since they need a unique manufacturing process, they end up being pricier than the CMOS. On the other hand, to transmit a charge through traditional wires, CMOS (Complementary Metal Oxide Semiconductor) utilize transistors for each pixel. Since each pixel is treated individually, flexibility is guaranteed. The CMOS is made through traditional manufacturing processes just like creating microchips making them easier to produce and cheaper than CCD sensors. They are the reason digital cameras are more affordable. CCD sensors are different from CMOS sensors since, with their low nose or grain, they create high-quality images. However, CMOS also create high-quality images but with high noise or grain. At the right exposure, more light is required for CMOS to produce images with low noise but CCD sensors have more elevated light sensitivity. Nonetheless, this does not imply that CMOS sensors have utmost inferiority to CCD sensors since unlike CMOS that was invented some years ago, CCD sensors have been used in digital cameras for a long time and the technology used has been advanced over the years. CMOS sensors are also gradually being advanced and they will soon catch-up and match up with CCD sensors in terms of revolution and entire quality. With the assurance of higher integration for smaller components and lower power consumption CMOS designers focus on adapting it for the highest volume image sensor application in the world, mobile phones. Designers have invested a lot to develop and fine-tune CMOS images and manufacturing processes. Due to this investment, image quality has greatly improved, and pixel sizes have even reduced. Considering the high volume consumers and line scan imagers, CMOS imagers outperform CCDs based on almost each performance parameter imaginable. Comparison between CMOS and CCDs : CMOS outperform CCDs, machine noise and speed being the key parameters. Conversion of signals from single charge to analog charge and finally to analog signals is different in CCDs and CMOS. CMOS ‘data path is highly parallel in area and line sensor imagers. This causes low bandwidth in each amplifier. By the time they reach the interface between the imagers and the off-chip circuitry, the data path bottleneck, CMOS are firmly ingrained in the digital domain. Conversely, due to their high speed, the output channels in CCDs are more parallel, but they cannot match up the parallelism in COSMOS imagers. Hence, every CCD imager possesses a high bandwidth causing high noise. Nevertheless, CMOS imagers, owing to their high speed, can be designed to lower noise, unlike high-speed CCDs. Besides the performance differences between CCD and CMOS imagers, businessmen also focus on value. It is difficult to value the cost of pictures, but leverage could be used as a great value indicator. Currently, the images in the market are cheaper than custom imagers regardless of whether they are CMOS or CCD imagers. If you need to customize the imager, compared to CMOS imagers, it is less expensive to develop custom CCD. Developing CMOS imagers is pricier because the sub-micron used are deeper and more expensive. The circuitry needed to design CMOS is also higher, and even though this makes better performing custom CMOS imagers, CCD’s value proposition is still more favorable. Final thoughts on CCDs and CMOS : Currently, CCD cameras have higher quality images with higher resolution but CMOS technology is being advanced day by day, and due to its longer battery life and cheaper manufacturing methods, it is bound to capture and even overtake CCD cameras. Some years to come, CMOS will become the norm of digital cameras until new technology comes up. Read Also : 5 Ways Camera Monitoring System Will Enhance Vehicle Safety 6 Coolest Uses For Drones Today

READ MOREDetails
Laptop

Factory Refurbished Laptops: Why Would You Buy New?

Technology evolves at mind-boggling speeds. And that makes us all scramble for the latest, newest, shiniest, ‘swaggiest’ gadgets. As a result, we end up sneering at any suggestion to buy second-hand or factory refurbished laptops. But think about it. All the advantages of refurbished, pre-owned, for-sale-again, or reconditioned equipment. They cost less In good condition, refurbished dell laptops work just as well as new The peripherals are almost always brand new A good vendor can offer customizing options On the other hand, buying new always costs top dollar. Plus, any psychological edge or swag wears off as soon as you purchase. There will always be something better, trending, or on the verge of being released. This is true for PCs, laptops, smartphones, smartwatches, and almost any other tech gadgets for personal or business use. Buy “Like-New” Have you ever bought your laptop and was excited to get it home and test it out. Then when you unwrap it you find something’s not right? Either it doesn’t turn on, or the screen resolution ain't right, or a corner of the casing is cracked? Of course with a return policy, you send it back and the vendor promptly sends you a replacement. Ever wondered where these rejects go? Well, it only makes business sense to sort out the issue and sell it again, right? But now, it can’t be sold as new. Yet it only required a keypad replacement, or a screen replacement, or maybe just a battery issue. When you return your purchase, the retailer sends it back to the factory where it’s tested and if possible, repaired. It goes through the quality assurance stages once more, just like new, and put back on the shelves with an enticing discount and probably a renewed warranty. Would picking a brand new one offer any advantages over this sweet deal? Get An Open-Box Deal There are laptops that are returned even without hardly ever being removed from their packaging. Others are handled minimally before being returned. Consider these scenarios: someone may return an unwanted gift. A retailer may ship 2 pieces for a single order. A customer may cancel an order. A laptop may lack one of its accessories or documentation in the packaging. There are many different scenarios where a laptop gets returned and can’t be sold as new. For the second buyer, these factory refurbished laptops and refurbished desktop computers create an awesome opportunity for making huge savings without compromising on quality or making big warranty sacrifices. Previously-Owned Bargains As previously mentioned, w all love having the latest gadgets. This means lots of people trade in their gadgets for newer models. Some resell their almost new laptops for a competing brand. Whatever the case, factories find they have to reset and refurbish many almost-new pre-owned gadgets. You can snag up a bargain on almost-new HP refurbished laptops that aren’t technologically too left behind. What most of these laptops require is hard disk formatting and resetting the operating system since the hardware and peripherals are still new. What to Watch Out For Don’t just go for refurbished laptops for sale. Go for a laptop that’s been refurbished by the original manufacturer or an established and reliable factory. Factory-refurbished laptops tend to have a higher QA standard rating than a laptop coming from a retailer. Nonetheless, to avoid common pitfalls or being ripped off, there are some basic stuff you need to watch out for. Limited warranty: Used laptops under 100 may come with shorter duration warranties compared to new units. The warranty may also cover less parts. Most factories and manufacturers will offer 90 days instead of the standard 1 year. Some manufacturers offer extended warranties at an additional nominal price. Old Tech: While not always true, most refurbs tend to be at least one generation behind the current technology. Battery Life: The previous owner may have mishandled the battery or charger. Battery life problems are usually not apparent when testing, and only become obvious upon multiple use. Returns Policy: Go for a refurbished laptop that comes with a flexible return policy Software: Make sure your refurbished laptop comes with original software, especially the operating system. Factory Refurbished Laptops Vs Brand New: My Verdict If you’re going for style over substance, then sure, get that new gadget and get your swag on. If you can’t stand the thought of using what once belonged to some stranger, then a factory refurbished laptop isn’t for you. But if you want to get a practical machine that works as well as a new one and comes with a factory warranty/guarantee, then refurbished may be the way to go. If you want to get a tried and tested brand and model without bursting your bank account, you might want to consider factory-refurbished laptops. If you want savings to help you upgrade your laptop’s components, then factory refurbished will give you that freedom. Read also: New Technologies And Consumer Protection Virtual Reality And Gaming Technology Innovation In 2017

READ MOREDetails