Ram’s Power Brokers: Who Owns RAM?

Published on: 28 November 2023 Last Updated on: 04 September 2024

Ram Trucks, an American brand of light-to-mid-weight trucks and other commercial vehicles, is a division of Stellantis (formerly Fiat Chrysler Automobiles). Ram Truck Division (of Chrysler) went as RAM. It was founded in 2010 as a spin-off from Dodge and went with the Ram pickup truck brand. The original Dodge logo was replaced with the Ram Trucks logo. But who owns Ram?

The Warren Truck Plant in Warren, Michigan, and the Saltillo plant in Saltillo, Coahuila, Mexico, are the two locations where Ram 1500 “Classic” trucks are manufactured. At Sterling Heights Assembly in Sterling Heights, Michigan, new series Ram 1500 pickups are manufactured. From the beginning, the brand has been known by the slogan “Guts. Glory. Ram.”

Who Owns RAM: History

Before the 1970s, Dodge kept a distinct truck brand called Fargo Trucks, mostly for use outside of the US. From that moment on, Chrysler sold all of its trucks under the Dodge brand.

After Chrysler filed for Chapter 11 bankruptcy protection in June 2009, Fiat Group acquired a 20% share in Chrysler Group LLC, and Sergio Marchionne succeeded Robert Nardelli as CEO. That year, on June 10, “New Chrysler,” formally known as Chrysler Group LLC, acquired almost all of Chrysler’s assets. The agreement received funding from the federal government in the amount of US$8 billion, or almost 21%.

“World Class Manufacturing,” or WCM, a system of meticulous manufacturing quality, came under CEO Marchionne. A number of products relaunched with distinction and elegance. The divisions that handled Ram, Jeep, Dodge, SRT, and Chrysler split to concentrate on their own identities and brands.

In 2010, Ram Trucks set sail as a Chrysler division, taking the Ram name from the Dodge Ram pickup lineup that is currently on sale. Chrysler claims that the Ram Trucks brand will focus on “real truck customers,” as opposed to irrational buyers who purchase the trucks based solely on appearance or fashion.

When Daimler stopped producing the Dodge Sprinter in 2008, there was a void in the North American market that was filled by the Fiat Ducato cargo van, which is now sold as the Ram ProMaster. Truck sales were to rise “from today’s 280,000 to 415,000 by 2014.”

Recent Past

Chrysler executives have expressed their desire to take on Ram in the semi-trailer truck market. This is possible by Fiat’s ownership of Iveco and the extensive network of Dodge dealers. According to former Ram Division President Fred Diaz, “Ram trucks are not a Dodge model.” Ram trucks are independent of Dodge automobiles. Ram’s vehicle identification number (VIN) will never change from that of a Ram.

To enable Dodge to adopt a new brand identity—one that is hip, stylish, youthful, and vivacious—we must continue to market as Ram. That won’t work for the truck buyer campaign. There should be different themes for the two.”

Fiat increased its ownership of the company on July 21, 2011, when it purchased the Chrysler shares that the US Treasury had been holding.

Diaz left Ram Trucks in April 2013 to take a position as vice president of divisional sales and marketing for Nissan. Reid Bigland took his place.

In January 2014, Fiat Chrysler became a separate corporate entity.

Reid Bigland, the CEO of Ram Trucks, came in August 2014 to oversee the Alfa Romeo brand in North America. Later, Robert Hegbloom would take over as head of the Ram Trucks brand. He was a longtime Chrysler employee who joined the company in 1986. He had previously served as a director for Dodge. Bigland moved to become the CEO of Ram Trucks in October 2018. Not long after, he learned that the division had been fabricating sales figures, and he sent the data to the US government for further examination.

Pop Culture

Having driven a GMC Sierra in the first season, Cordell Walker (Chuck Norris) spent the majority of its existence behind the wheel of a silver Dodge Ram. The truck was part of a bigger product placement arrangement with Chrysler. The villains drove automobiles from rival Detroit automakers General Motors and Ford Motor Company. While the other main characters drove other Chrysler vehicles. Throughout the CBS television series’ run, the Ram received a lot of advertising during commercial breaks.

The two main characters, Bill Paxton and Helen Hunt, used a 1995 red Dodge Ram 2500 pickup truck as their storm-chasing vehicle throughout the 1996 movie Twister.

Unintentionally, Ram Trucks made their way into popular culture on February 4, 2018, during Super Bowl LII. The usage of Rev. Martin Luther King Jr.’s sermon “The Drum Major Instinct” in their commercial was criticized by social media users. It’s advertising for promoting Ram Truck with such a sales was especially troubling.

Content creators on YouTube quickly created spin-offs that presented a more truthful view of King’s sermon and views on advertising. There were “What Martin Luther King Actually Thought About Car Commercials,” “The MLK Super Bowl Ad Dodge Didn’t Show You,” “What Dodge LEFT Out Of Their MLK Commercial In Super Bowl,” and so on.

In Taylor Sheridan’s Yellowstone television series, Ram trucks are the preferred work vehicles of the Yellowstone Dutton Ranch. It has the ranch’s branding and logo on its sides. The trucks come in a range of configurations, with the majority being 2500-series vehicles running on 6.7L Cummins diesel.

When Did Dodge And RAM Split?

After buying Dodge in 1981, Chrysler maintained the most well-liked models, including RAM pickup trucks. Their pickup trucks were marketed as “Dodge RAM” from 1981 to 2009. Following a reorganization within the brand, Dodge and RAM separated into two distinct car lineups.

In order for Dodge to concentrate on creating new cars that could rival models like the Chevrolet Corvette and Jeep Wrangler, the company split into separate entities. Due to this division, the brand was able to produce some incredible standout products. The lineup includes the SUV Durango, the Dodge Charger and Challenger muscle cars. Other fan favorites are also available at the Miami Dodge RAM dealership.

So Who Owns RAM?

Chrysler, the parent company of Dodge, launched RAM as a separate brand for its pickup trucks in 2009. A truck manufactured prior to 2009 is referred to as a Dodge RAM. All pickup trucks manufactured after 2009 are just RAM trucks. The only difference is that their pickup trucks have a RAM branding. While their Dodge cars, SUVs, and minivans remain part of the same company.

Why Did Dodge And RAM Split?

Why, then, did Chrysler split these two brands apart? New models with greater focus came into development thanks to this process. Dodge developed the Dodge Challenger to rival the Chevrolet Corvette sports car. It allows RAM to concentrate on producing more robust builds and more potent engines for Spanaway jobs. The two brands could become more distinct and specialized if they split.

Wrapping Up

It’s possible that your old RAM still has the “Dodge RAM” logo if you bought it before 2009. After the company stopped producing “Dodge” trucks in 2009, all trucks after that time became “RAM trucks.” Additionally, the same owner owns RAM and Dodge. The trucks, however, go by the name of RAM.

If you have thoughts to share or questions to ask about who owns RAM, please leave a comment below. We would love to hear from you!

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Most Dangerous Intersections in Fort Lauderdale

Driving in Fort Lauderdale can be pretty intimidating and for good reason. Broward County is repeatedly found to be one of the most dangerous places to drive in the country, with a total of 41,755 accidents reported in 2016, which resulted in 245 deaths and 25,361 injuries. There are a lot of reasons that this could be the case, but the intersections of Fort Lauderdale might play at least some role in these numbers. Who hasn’t been uncomfortable sitting at a massive intersection, paying attention to the left turn, right turn, and straight green or red lights trying to figure out when it’s safe to go? Fort Lauderdale’s Zero Vision movement is an effort to reduce injuries and fatalities across the city for drivers, pedestrians, cyclists, and everyone else who shares these roads. Take a look at some of the most dangerous intersections, and tell us what intersections you think are worth mentioning in the comments below. A1A and Las Olas Blvd In 2015, this intersection had more than 1,000 accidents that caused injuries. That means that this doesn’t even include fender-benders where nobody was injured. Many accidents at this intersection are from one car rear-ending another, which can cause serious problems like whiplash. For personal injury firms like Friedland & Associates, this intersection is well-known due to the high number of injury cases that begin there. Sunrise Blvd and Andrew Avenue A lot of the accidents at this intersection comes from people either trying to race through yellow lights. When a driver decides to try to beat the light, they quickly realize how wide the intersection is, and may not be across completely before the other drivers begin to move through their now-green lights. For those who think that yellow means “speed up,” Florida’s intersections are a simple proof of why this is a bad idea. NE 26th Street and Federal Highway Depending on the side and direction of the street you are traveling on, this intersection has both 3- and 4-lane roads that either direct drivers to go straight, left, or right. This can often lead to confusion, especially for tourists who are unfamiliar with such large intersections or are just getting familiar with their rental vehicles as they cause an accident in one of the many lanes. Of course, we can’t pin all of the blame on tourists, so make sure you keep an eye out when you are coming through this intersection as well Not Just Concerning for Drivers Intersections can cause serious problems for drivers, but they can cause serious problems for pedestrians and cyclists as well. When traveling on foot, some intersections require pedestrians to cross eight full lanes of traffic before they are safe to the other side, which is just one reason that Broward County is so dangerous for pedestrians. Florida has the highest rate of pedestrian deaths in the country. In addition to foot traffic, cyclists must navigate these roads while sharing lanes with drivers who are either inexperienced with interacting with cyclists, or simply not expecting them on such busy streets. Read Also: Windscreen Replacements Are You Thinking About Buying Quad Bike For Your Kid? Honda Cars In Watertown NY: 8 Things To Check Before Buying A Second Hand Car

Buying a Used Car? Few Negotiating tips, you can use

Negotiating a deal in your favor is indeed an art. Some people love to do it, and some hate the process of haggling. It depends who you are, are you the “dominating” party or you’re getting dominated? It’s a psychological game where both of the parties want to win, but only the dominating one smile at the end. And when it comes to buying a used jeep or car, the same rules apply here too. Here re a few tips for you so that you can get the best possible car deal: Here are Buying a Used Car, Few Negotiating tips, you can use: 1. Do not negotiate at all: Seems a bit confusing, right? Let me explain. If you are confident that the price you determined in your mind is not heavily undervalued, you can politely decline the price that the seller has asked by putting your price on the table. Simply tell the seller that you would be buying the car only at your price. It’s a psychological tactic that works most of the time. Every seller has a price range of minimum and maximum, and obviously, they offer you the maximum at first. However, if your price falls within the seller’s min-max range, you can expect a call from him/her, and the actual negotiation would start from that point. If you get the call, you can be almost sure that you are now the dominating party and there’s a good possibility that you’ll be able to close the deal at the closest point of your proposed price. 2. It’s all about the timing: Like every business, a car salesman also needs to fulfill his/her quota of sales or achieve a specific target every week or month. And like every business, they always hardly are able to make their sales goal until the last minute. So, if you can approach them at the right time, the game would be in your favor. Like, go to the salesman on the last day of the month, on a Saturday or Sunday evening just before they are closing and you’d be surprised to see how eager they are to close the deal. You’d have the upper hand in the deal at those timely moments, no doubt about it. 3. Research is your weapon, use it wisely: If you’re in the used car market, I hope you already know exactly what type or which category of cars you want. First, make a list of cars which you’re interested in and research about those cars before you start visiting used car dealers. Get to know the pros and cons of those cars thoroughly. Google is your friend; you shall know everything you need to know about those cars from there. Once you have a good understanding, then you can start visiting the dealers. Show your interest only to those specific cars, and no matter how the salesman tries you to grab your attention to another or any other type of cars, just stick to your choice. 4. Stand on your feet firmly, but politely: Salespersons are trained to judge a buyer very quickly by their attitude, and they usually judge very accurately. So, your best strategy should be to make them judge you as a knowledgeable buyer. Let them know that you know very well about your requirement and you have a fair idea of what that car should be worth. As it’s mentioned here already; research is your weapon. So, use that weapon here wisely. Listen to their price, and propose your own price, politely but firmly. Explain to them why you think that car is not worth more than what you suggested, and point out the pros and cons (mainly cons) to make your point. The more they understand that you’re a tough buyer to manipulate easily, the better deal you should arrive at. If you bear the tips in your mind while buying a used car and do negotiate accordingly, you will get the best deal, guaranteed. And in case you’re looking for second-hand cars in Dubai or pre-owned cars in Sharjah, you should first look out for a good car dealership. Car switch is one of the preferred choices of car dealers in the region. Read Also: What Do You Need To Change Car Rims? Rochester Buick GMC Buying Tips When Wanting A New Car Why You Should Have A Code Reader For Your Car Car Insurance: What You Need To Know Before Taking The One!

The Impact Of Electric Bikes On Urban Mobility

E-bikes, also known as electric bikes, have evolved as a game-changing force in city transportation, transforming how people traverse urban landscapes. By easily conquering hills and spanning longer distances, e-bikes have increasingly become the go-to option for commuters who desire a quicker, more effective, and environmentally friendly substitute to conventional transport methods. As cities struggle with overcrowding and ecological issues, e-bikes step up as an appealing answer to counter these metropolitan problems. The Influence Of E-Bikes On Traffic Congestion One of the key benefits Vélos électriques bring to urban mobility is their potential to reduce traffic congestion. In densely populated city areas, traffic jams are a commonplace nuisance, causing wasted time and increased pollution. E-bikes present a speedy and compact means of transportation, allowing riders to weave through traffic and bypass heavily congested zones. Integrating e-bikes into city transport systems can result in a notable reduction in traffic congestion, ensuring improved traffic circulation and shorter commute times for all. Enhancing Accessibility And Inclusivity The emergence of e-bikes has contributed to the widening of cycling's appeal to a more diverse audience. E-bikes present an equalizing opportunity for those who might perceive traditional cycling as physically demanding or strenuous. Individuals from different age groups, fitness levels, and physical capabilities can now consider cycling as a practical means of getting around. This promotes not only healthier living but also a strengthened sense of community as more people can actively engage in the urban cycling scene. E-Bikes And Public Transportation Integration E-bikes seamlessly complement existing public transportation networks, providing a solution to the first and last-mile challenge. Commuters can combine e-bike rides with buses, trains, or subways, extending the reach and convenience of public transit. This integration reduces reliance on personal cars, promoting a more sustainable and efficient urban transportation ecosystem. E-bikes serve as a versatile and eco-friendly link between various modes of public transportation, enhancing the overall connectivity of urban mobility systems. Reducing Carbon Footprint As cities worldwide grapple with the pressing need to reduce carbon emissions, e-bikes emerge as a green alternative for urban commuting. With electric assistance that lessens the physical strain on riders, more people are inclined to choose e-bikes over gas-guzzling vehicles. By promoting the adoption of e-bikes, cities can significantly decrease air pollution and contribute to their environmental sustainability goals. The quiet and emission-free nature of e-bikes aligns with the global push towards cleaner, greener transportation options. Health And Well-Being Contrary to concerns about sedentary lifestyles, e-bikes offer a unique blend of physical activity and convenience. Riders can choose the level of assistance they need, allowing for a customized and adaptable workout. E-bikes encourage individuals to be more active, providing health benefits without the perceived exertion associated with traditional biking. The increased physical activity associated with e-biking contributes to improved cardiovascular health, reduced stress levels, and a more active urban population. The Impact Of Electric Bikes On Urban Mobility E-bikes, also known as electric bikes, have evolved as a game-changing force in city transportation, transforming how people traverse urban landscapes. By easily conquering hills and spanning longer distances, e-bikes have increasingly become the go-to option for commuters who desire a quicker, more effective, and environmentally friendly substitute to conventional transport methods. As cities struggle with overcrowding and ecological issues, e-bikes step up as an appealing answer to counter these metropolitan problems. The Influence Of E-Bikes On Traffic Congestion One of the key benefits Vélos électriques bring to urban mobility is their potential to reduce traffic congestion. In densely populated city areas, traffic jams are a commonplace nuisance, causing wasted time and increased pollution. E-bikes present a speedy and compact means of transportation, allowing riders to weave through traffic and bypass heavily congested zones. Integrating e-bikes into city transport systems can result in a notable reduction in traffic congestion, ensuring improved traffic circulation and shorter commute times for all. Enhancing Accessibility And Inclusivity The emergence of e-bikes has contributed to the widening of cycling's appeal to a more diverse audience. E-bikes present an equalizing opportunity for those who might perceive traditional cycling as physically demanding or strenuous. Individuals from different age groups, fitness levels, and physical capabilities can now consider cycling as a practical means of getting around. This promotes not only healthier living but also a strengthened sense of community as more people can actively engage in the urban cycling scene. Read Also: Tips About Mobile Car Detailing to Avoid Any Costly Maintenance E-Bikes And Public Transportation Integration E-bikes seamlessly complement existing public transportation networks, providing a solution to the first and last-mile challenge. Commuters can combine e-bike rides with buses, trains, or subways, extending the reach and convenience of public transit. This integration reduces reliance on personal cars, promoting a more sustainable and efficient urban transportation ecosystem. E-bikes serve as a versatile and eco-friendly link between various modes of public transportation, enhancing the overall connectivity of urban mobility systems. Reducing Carbon Footprint As cities worldwide grapple with the pressing need to reduce carbon emissions, e-bikes emerge as a green alternative for urban commuting. With electric assistance that lessens the physical strain on riders, more people are inclined to choose e-bikes over gas-guzzling vehicles. By promoting the adoption of e-bikes, cities can significantly decrease air pollution and contribute to their environmental sustainability goals. The quiet and emission-free nature of e-bikes aligns with the global push towards cleaner, greener transportation options. Health And Well-Being Contrary to concerns about sedentary lifestyles, e-bikes offer a unique blend of physical activity and convenience. Riders can choose the level of assistance they need, allowing for a customized and adaptable workout. E-bikes encourage individuals to be more active, providing health benefits without the perceived exertion associated with traditional biking. The increased physical activity associated with e-biking contributes to improved cardiovascular health, reduced stress levels, and a more active urban population. Overcoming Urban Infrastructure Challenges Urban infrastructure often poses challenges for cyclists, with insufficient bike lanes and storage facilities being common issues. E-bikes, with their compact design and flexibility, navigate these challenges more effectively. They require less parking space, making them a practical solution for crowded urban areas. Additionally, the rise of e-bikes encourages city planners to invest in better cycling infrastructure, including dedicated bike lanes and secure parking facilities, thereby enhancing the overall cycling experience in urban settings. E-Bikes As A Lifestyle Choice E-bikes offer more than just practical benefits; they're shaping a cultural transformation in urban mobility perceptions. As individuals increasingly adopt e-bikes for transport, they experience newfound delight during their commutes, interacting with their environment. E-bikes represent not just a mode of transit, but also a lifestyle that fosters sustainability, health, and urban community bonds. Ultimately, electric bikes significantly transform urban mobility by addressing major city challenges. They alleviate traffic, promote inclusivity, foster greener environments, and encourage healthier lifestyles. As cities develop, incorporating e-bikes into their mobility plans may lead to sustainable, accessible, and dynamic urban spaces. Read Also : Washing Your Car: 7 Dos And Don’ts Tips For Reducing Car Insurance Costs 5 Signs Your Car Needs A Tune Up

Ram’s Power Brokers: Who Owns RAM?

Who Owns RAM: History

Recent Past

Pop Culture

When Did Dodge And RAM Split?

So Who Owns RAM?

Why Did Dodge And RAM Split?

Wrapping Up

The Red Stallion’s Keepers: The Powerful Figures Behind Ferrari

Snowbird Season: Car Shipping For Sun Seekers

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Most Dangerous Intersections in Fort Lauderdale

Buying a Used Car? Few Negotiating tips, you can use

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Ram’s Power Brokers: Who Owns RAM?

Who Owns RAM: History

Recent Past

Pop Culture

When Did Dodge And RAM Split?

So Who Owns RAM?

Why Did Dodge And RAM Split?

Wrapping Up

Share this Article

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related