Ram’s Power Brokers: Who Owns RAM?

Published on: 28 November 2023 Last Updated on: 04 September 2024

Ram Trucks, an American brand of light-to-mid-weight trucks and other commercial vehicles, is a division of Stellantis (formerly Fiat Chrysler Automobiles). Ram Truck Division (of Chrysler) went as RAM. It was founded in 2010 as a spin-off from Dodge and went with the Ram pickup truck brand. The original Dodge logo was replaced with the Ram Trucks logo. But who owns Ram?

The Warren Truck Plant in Warren, Michigan, and the Saltillo plant in Saltillo, Coahuila, Mexico, are the two locations where Ram 1500 “Classic” trucks are manufactured. At Sterling Heights Assembly in Sterling Heights, Michigan, new series Ram 1500 pickups are manufactured. From the beginning, the brand has been known by the slogan “Guts. Glory. Ram.”

Who Owns RAM: History

Before the 1970s, Dodge kept a distinct truck brand called Fargo Trucks, mostly for use outside of the US. From that moment on, Chrysler sold all of its trucks under the Dodge brand.

After Chrysler filed for Chapter 11 bankruptcy protection in June 2009, Fiat Group acquired a 20% share in Chrysler Group LLC, and Sergio Marchionne succeeded Robert Nardelli as CEO. That year, on June 10, “New Chrysler,” formally known as Chrysler Group LLC, acquired almost all of Chrysler’s assets. The agreement received funding from the federal government in the amount of US$8 billion, or almost 21%.

“World Class Manufacturing,” or WCM, a system of meticulous manufacturing quality, came under CEO Marchionne. A number of products relaunched with distinction and elegance. The divisions that handled Ram, Jeep, Dodge, SRT, and Chrysler split to concentrate on their own identities and brands.

In 2010, Ram Trucks set sail as a Chrysler division, taking the Ram name from the Dodge Ram pickup lineup that is currently on sale. Chrysler claims that the Ram Trucks brand will focus on “real truck customers,” as opposed to irrational buyers who purchase the trucks based solely on appearance or fashion.

When Daimler stopped producing the Dodge Sprinter in 2008, there was a void in the North American market that was filled by the Fiat Ducato cargo van, which is now sold as the Ram ProMaster. Truck sales were to rise “from today’s 280,000 to 415,000 by 2014.”

Recent Past

Chrysler executives have expressed their desire to take on Ram in the semi-trailer truck market. This is possible by Fiat’s ownership of Iveco and the extensive network of Dodge dealers. According to former Ram Division President Fred Diaz, “Ram trucks are not a Dodge model.” Ram trucks are independent of Dodge automobiles. Ram’s vehicle identification number (VIN) will never change from that of a Ram.

To enable Dodge to adopt a new brand identity—one that is hip, stylish, youthful, and vivacious—we must continue to market as Ram. That won’t work for the truck buyer campaign. There should be different themes for the two.”

Fiat increased its ownership of the company on July 21, 2011, when it purchased the Chrysler shares that the US Treasury had been holding.

Diaz left Ram Trucks in April 2013 to take a position as vice president of divisional sales and marketing for Nissan. Reid Bigland took his place.

In January 2014, Fiat Chrysler became a separate corporate entity.

Reid Bigland, the CEO of Ram Trucks, came in August 2014 to oversee the Alfa Romeo brand in North America. Later, Robert Hegbloom would take over as head of the Ram Trucks brand. He was a longtime Chrysler employee who joined the company in 1986. He had previously served as a director for Dodge. Bigland moved to become the CEO of Ram Trucks in October 2018. Not long after, he learned that the division had been fabricating sales figures, and he sent the data to the US government for further examination.

Pop Culture

Having driven a GMC Sierra in the first season, Cordell Walker (Chuck Norris) spent the majority of its existence behind the wheel of a silver Dodge Ram. The truck was part of a bigger product placement arrangement with Chrysler. The villains drove automobiles from rival Detroit automakers General Motors and Ford Motor Company. While the other main characters drove other Chrysler vehicles. Throughout the CBS television series’ run, the Ram received a lot of advertising during commercial breaks.

The two main characters, Bill Paxton and Helen Hunt, used a 1995 red Dodge Ram 2500 pickup truck as their storm-chasing vehicle throughout the 1996 movie Twister.

Unintentionally, Ram Trucks made their way into popular culture on February 4, 2018, during Super Bowl LII. The usage of Rev. Martin Luther King Jr.’s sermon “The Drum Major Instinct” in their commercial was criticized by social media users. It’s advertising for promoting Ram Truck with such a sales was especially troubling.

Content creators on YouTube quickly created spin-offs that presented a more truthful view of King’s sermon and views on advertising. There were “What Martin Luther King Actually Thought About Car Commercials,” “The MLK Super Bowl Ad Dodge Didn’t Show You,” “What Dodge LEFT Out Of Their MLK Commercial In Super Bowl,” and so on.

In Taylor Sheridan’s Yellowstone television series, Ram trucks are the preferred work vehicles of the Yellowstone Dutton Ranch. It has the ranch’s branding and logo on its sides. The trucks come in a range of configurations, with the majority being 2500-series vehicles running on 6.7L Cummins diesel.

When Did Dodge And RAM Split?

After buying Dodge in 1981, Chrysler maintained the most well-liked models, including RAM pickup trucks. Their pickup trucks were marketed as “Dodge RAM” from 1981 to 2009. Following a reorganization within the brand, Dodge and RAM separated into two distinct car lineups.

In order for Dodge to concentrate on creating new cars that could rival models like the Chevrolet Corvette and Jeep Wrangler, the company split into separate entities. Due to this division, the brand was able to produce some incredible standout products. The lineup includes the SUV Durango, the Dodge Charger and Challenger muscle cars. Other fan favorites are also available at the Miami Dodge RAM dealership.

So Who Owns RAM?

Chrysler, the parent company of Dodge, launched RAM as a separate brand for its pickup trucks in 2009. A truck manufactured prior to 2009 is referred to as a Dodge RAM. All pickup trucks manufactured after 2009 are just RAM trucks. The only difference is that their pickup trucks have a RAM branding. While their Dodge cars, SUVs, and minivans remain part of the same company.

Why Did Dodge And RAM Split?

Why, then, did Chrysler split these two brands apart? New models with greater focus came into development thanks to this process. Dodge developed the Dodge Challenger to rival the Chevrolet Corvette sports car. It allows RAM to concentrate on producing more robust builds and more potent engines for Spanaway jobs. The two brands could become more distinct and specialized if they split.

Wrapping Up

It’s possible that your old RAM still has the “Dodge RAM” logo if you bought it before 2009. After the company stopped producing “Dodge” trucks in 2009, all trucks after that time became “RAM trucks.” Additionally, the same owner owns RAM and Dodge. The trucks, however, go by the name of RAM.

If you have thoughts to share or questions to ask about who owns RAM, please leave a comment below. We would love to hear from you!

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Choosing the Right Anti-Theft Devices For Your Car In Houston TX

Although there's no foolproof way to protect your car from being stolen, you can certainly reduce the chances of it becoming a target without spending more than you can afford. Outlined below are a few tips and tricks on how to keep your beloved motorcar protected. Use A Mechanical Immobilizer: A mechanical immobilizer is designed to restrict movement or access to the vehicle. Unlike most anti-theft devices that remain hidden, this device is highly visible, hence an excellent choice for deterring amateur car thieves. The police recommend using one of these alongside other anti-theft devices to keep car thieves at bay. 1. Steering-Wheel Lock: This is the least expensive anti-theft device you can invest in. As the name suggests, the steering-wheel lock makes it impossible to drive the car, hence one must unlock it to be able to navigate. 'The Club' is a good example. 2. Tire Lock: Having a tire lock in place can help deter thieves from targeting your car. Tire locks, however, require time to put on and off, which is why you may want to try other options if you use the car daily. Electronic Immobilizer: Most modern cars today come with built-in microchips and transponders capable of sending a signal to the built-in anti-theft system. Trying to start the car without its keys and fobs simply mean the engine will not start. Most car thieves will avoid vehicles equipped with electronic immobilizers. Have a 'Kill Switch' installed: This device is normally installed in the engine's electrical system. As the name suggests, it sends a signal that turns the engine off when activated. Although most modern cars have this anti-theft feature installed, you can have one installed on your vehicle for as little as $10. The most expensive option goes at $200. The Master Lock Starter Sentry is a good example (and popular model) of a kill switch capable of disabling the ignition system, as well as the fuel wirelessly. The best kill switches disable all other functions of the car until the signal is deactivated through a series of tasks. Install a Car Alarm: Car alarms are considered the most effective visual anti-theft devices there is today. The alarm is however only activated should one attempt to gain entry to the car forcefully, perimeter breach, sudden movement, or the breaking of glass. The system works with several sensors that pick up the slightest sign of forced entry or breach sounding an alarm at over 120 DBS. This alerts the driver immediately and anyone else within a hearing distance. Consider VIN Etching: All vehicles have a 17-digit Vehicle Identification Number (VIN) mostly printed on the dashboard, registration, and insurance cards. 'Branding' all parts of the car with its VIN Number can help deter car thieves from targeting your car. This is particularly useful if you can have all windows and glass parts imprinted with the VIN. Most car thieves will avoid vehicles with their VINs etched on all visible parts. This is mostly because disposing of parts with VIN exposed is considerably much more laborious and costly. Have a Vehicle Tracking System Installed: Although an expensive anti-theft device/feature, a vehicle tracking system not only deters thieves from stealing your car but also provides real-time data on the car's location should it be stolen. These systems use GPS (Global Positioning Systems) to pinpoint the car's exact location for easier retrieval. One of the advantages of investing in a vehicle tracker is that the system can be integrated with other anti-theft features to keep the car protected. You, however, need to subscribe to this service to get real-time updates on your vehicle whenever you need it. You can contact an automotive locksmith Houston Tx for immediate services. Read More : 5 Ways Camera Monitoring System Will Enhance Vehicle Safety There Is A Pothole Problem In America – How To Protect Your Car From Damage?

How Car Detailing Can Keep Your Vehicle in Top Shape

A car is a great piece of structural engineering. It’s made up of a hundred bolts and pieces that come together for your driving pleasure. It’s no wonder that car enthusiasts and owners have an affinity toward the cars that they own. To keep the cars in top shape, an auto-detailing appointment should always be done on a regular basis or at least once a year. Contrary to popular belief, auto detailing is much more than cleaning the car. Cleaning or car washing focuses more on the car’s exterior and cursory vacuuming of the interior. Detailing goes beyond that. Though their goal is practically the same—to get rid of unnecessary dirt, debris, and grease in your car—auto detailing involves going through every inch of the vehicle’s body. It aims not just to clean the car but to restore it to its original form. Five benefits of auto detailing are outlined below. The Car Will Be Assessed: When you bring in your car for an auto-detailing session, your technician will be assessing every inch of your vehicle so that he can recommend the best way to clean and keep your car in tip-top shape. So be prepared to hear a thorough assessment of your vehicle’s condition, from the exterior to the internal hardware, and the recommendations that come with it, like what needs to be repaired, cleaned, or replaced. Depending on how the examination goes, your technician may suggest rust proofing, dent repair, or even wood grain and interior paneling. A good thing about having your car detailed is that the experience is completely customized to your needs. What may be needed by another car may not work for yours. Improved Fuel Economy: You get better gas mileage with an efficient car, meaning more miles with less fuel. Auto detailing helps your car’s efficiency by keeping its internal mechanisms spotless and running smoothly. The engine is the star of the show here. When it is thoroughly cleaned and scrubbed of dirt and gunk, it will perform in peak condition. You will notice that your visits to the gas station will be less frequent in the first few months after your auto-detailing appointment. You get value for your money, and you get to save more. Plus less power is required for your car to operate if it’s immaculately clean on the outside as this offers less wind resistance. That’s the law of aerodynamics from your high school physics class, if you conveniently forgot. Preserve the Car’s Beauty: Having a new car means that you get to drive a vehicle with a shiny exterior. Fresh off the factory, the car will have a clear coat on top of its painted surface. This protects your vehicle from rust and scratching. However, the clear coat slowly fades over time because of exposure to the elements. Heat, moisture, dirt, dust, and debris will chip away this protective coat. You will soon notice that your car’s surface isn’t as vivid or as shiny as it was before. Regular auto detailing will help preserve the way your vehicle looks. In detailing, the exterior will be coated with a generous layer of wax, which will not only restore your car’s shine but also protect the paint from further fading or peeling off. Better Driving Experience: You have to be comfortable when you’re behind the wheel because your safety and that of your passengers rests on your hands. Surely, when you have a clean car both outside and in, you’ll have no trouble concentrating on the road. A car that has just been auto-detailed is guaranteed fresh and performance ready. The seats and dashboards are free from any dirt and dust that may have built up over time. This careful assessment, along with additional cleaning measures such as buying floor-mat liners, will make your car spotless, rid of any unnecessary smell or junk that will distract you from the task at hand. Because the car is in its best shape, you’ll have a more enjoyable driving experience. The engine is more fuel-efficient, and the internal hardware is thoroughly checked and maintained. High Resale Value: You’ve put a great deal of time and energy into earning the money for your car, so you should go the extra mile to protect it. Apart from their utility, cars are also investment opportunities. But unlike land or real estate, the value of a car depreciates over time, more so if it is not properly maintained. In the future, you are probably thinking of selling or trading in your car for a new model. To retain most of your car’s value, you have to auto detail your car regularly. Making sure that every nut and bolt is secured into place and that the car has no glaring issues guarantees that you get a competitive price when you sell it in the market. This makes auto detailing important to any car owner. Read Also: Useful Tips About Mobile Car Detailing To Avoid Any Costly Maintenance And Repair Issues The Top 3 Fastest Ways To Sell Your Car Privately

Car Insurance: What You Need To Know Before Taking The One!

Accidents happen, so it's very important to reassure that you have financial coverage and driving safely on the road. While having a car coverage is a legal requirement to stay protected financially at the time of the accident, people often overlook it. They consider insurance as another expense in the event. However, the best insurance coverage will offer cover for the injuries to other drivers, passengers, and their property. If you are going to take the one for your new or vintage car, keep these tips in mind: The Amount Of Coverage You Need: Before deciding upon the type of insurance, think of the total amount you need to invest in the car coverage. If you have a new car, a comprehensive policy would be helpful; else you can go for the liability policy. Liability coverage: This insurance cover damage is done to other insured vehicles that you are legally obligated to pay. However, it doesn’t cover damages done to your own vehicles. For instance, your vehicle accidentally damaged another car, and you are faulty, the liability insurance comes in. However, the best part of this insurance is that it is not deductible. This means, if you are using this coverage, you don’t need to shell money out your pocket. Comprehensive coverage: This type of insurance goes beyond liability coverage, as it covers damages that are done to other vehicles as well to your own vehicles. Also, the coverage includes damages made not only from the natural sources but also in the storm. Additionally, when you make a claim for this coverage, you have to pay something from your pocket. Furthermore, the coverage also depends on the assets incorporated the case as well as the age of the car. Check coverage, the price for the insurance, and the renewal period to pick the best policy that suits your needs. How You Can Buy! Policy provider, dealer, broker, web aggregators, there are many people to whom you can connect to get the best very cheap car insurance policy. Keep a background check of the insurer; make sure they have a valid registration number, which proves their authenticity. IDV And Why It Is Important? Insured Declared Value, is the current market value of the vehicle, which refers to the highest amount payable by the insurance provider for the vehicle insurance policy. You can call it the maximum amount you can easily claim for the total loss of your vehicle. It is also helpful in case your vehicle gets stolen or damaged and can’t be repaired. Insurance Claim Settlement Practice It’s a formal request made by the policyholder to the insurance company to offer a complete compensation for the loss. It offers coverage for medical claims and other death benefits on behalf of an insured person. Also, every company has its own rules and procedure, so look for the one that suits your budget and get you faster claim. The Insurer: Having a reliable, authentic and trustworthy insurance provider is a must to get the best insurance policy. Knowing the financial standing of the company will also help you shortlist the best policy at prices that suits your budget. Do check your insurer's overall statistics, the fiscal consistency, claim rejection ration and more. Additional Covers: To get the optimum protection for your car, do look for the add-ons for car insurance. For instance, if you drive long distance and late nights, you can have a road assistance insurance add-on. This will help you get the best assistance at the oddest times and whenever needed. Overlooking Personal Insurance: Having personal insurance will ensure that not only your vehicle but you will also stay safe. With personal insurance, you will get protection against physical loss and other disabilities. You can avail this insurance for some or all passengers that are travelling in your vehicle. Intermediates In The Policy: Due to lack of time, people often look intermediates; however, intermediates only promote products they get a commission for. So, don’t trust them completely; instead, compare quotes and then decide. To get the best car insurance policy, make sure to check claim related rules of the company, cost, and the company’s reputation. Do check them and get a safe deal! Read Also: 7 Reasons Why Teenagers Pay Extra For Car Insurance Car Insurance For Electric Vehicles Explained Why You Need Classic Car Insurance?

Ram’s Power Brokers: Who Owns RAM?

Who Owns RAM: History

Recent Past

Pop Culture

When Did Dodge And RAM Split?

So Who Owns RAM?

Why Did Dodge And RAM Split?

Wrapping Up

The Red Stallion’s Keepers: The Powerful Figures Behind Ferrari

Snowbird Season: Car Shipping For Sun Seekers

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Choosing the Right Anti-Theft Devices For Your Car In Houston TX

How Car Detailing Can Keep Your Vehicle in Top Shape

Car Insurance: What You Need To Know Before Taking The One!

Ram’s Power Brokers: Who Owns RAM?

Who Owns RAM: History

Recent Past

Pop Culture

When Did Dodge And RAM Split?

So Who Owns RAM?

Why Did Dodge And RAM Split?

Wrapping Up

Share this Article

The Red Stallion’s Keepers: The Powerful Figures Behind Ferrari

Snowbird Season: Car Shipping For Sun Seekers

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related