Ram’s Power Brokers: Who Owns RAM?

Published on: 28 November 2023 Last Updated on: 04 September 2024

Ram Trucks, an American brand of light-to-mid-weight trucks and other commercial vehicles, is a division of Stellantis (formerly Fiat Chrysler Automobiles). Ram Truck Division (of Chrysler) went as RAM. It was founded in 2010 as a spin-off from Dodge and went with the Ram pickup truck brand. The original Dodge logo was replaced with the Ram Trucks logo. But who owns Ram?

The Warren Truck Plant in Warren, Michigan, and the Saltillo plant in Saltillo, Coahuila, Mexico, are the two locations where Ram 1500 “Classic” trucks are manufactured. At Sterling Heights Assembly in Sterling Heights, Michigan, new series Ram 1500 pickups are manufactured. From the beginning, the brand has been known by the slogan “Guts. Glory. Ram.”

Who Owns RAM: History

Before the 1970s, Dodge kept a distinct truck brand called Fargo Trucks, mostly for use outside of the US. From that moment on, Chrysler sold all of its trucks under the Dodge brand.

After Chrysler filed for Chapter 11 bankruptcy protection in June 2009, Fiat Group acquired a 20% share in Chrysler Group LLC, and Sergio Marchionne succeeded Robert Nardelli as CEO. That year, on June 10, “New Chrysler,” formally known as Chrysler Group LLC, acquired almost all of Chrysler’s assets. The agreement received funding from the federal government in the amount of US$8 billion, or almost 21%.

“World Class Manufacturing,” or WCM, a system of meticulous manufacturing quality, came under CEO Marchionne. A number of products relaunched with distinction and elegance. The divisions that handled Ram, Jeep, Dodge, SRT, and Chrysler split to concentrate on their own identities and brands.

In 2010, Ram Trucks set sail as a Chrysler division, taking the Ram name from the Dodge Ram pickup lineup that is currently on sale. Chrysler claims that the Ram Trucks brand will focus on “real truck customers,” as opposed to irrational buyers who purchase the trucks based solely on appearance or fashion.

When Daimler stopped producing the Dodge Sprinter in 2008, there was a void in the North American market that was filled by the Fiat Ducato cargo van, which is now sold as the Ram ProMaster. Truck sales were to rise “from today’s 280,000 to 415,000 by 2014.”

Recent Past

Chrysler executives have expressed their desire to take on Ram in the semi-trailer truck market. This is possible by Fiat’s ownership of Iveco and the extensive network of Dodge dealers. According to former Ram Division President Fred Diaz, “Ram trucks are not a Dodge model.” Ram trucks are independent of Dodge automobiles. Ram’s vehicle identification number (VIN) will never change from that of a Ram.

To enable Dodge to adopt a new brand identity—one that is hip, stylish, youthful, and vivacious—we must continue to market as Ram. That won’t work for the truck buyer campaign. There should be different themes for the two.”

Fiat increased its ownership of the company on July 21, 2011, when it purchased the Chrysler shares that the US Treasury had been holding.

Diaz left Ram Trucks in April 2013 to take a position as vice president of divisional sales and marketing for Nissan. Reid Bigland took his place.

In January 2014, Fiat Chrysler became a separate corporate entity.

Reid Bigland, the CEO of Ram Trucks, came in August 2014 to oversee the Alfa Romeo brand in North America. Later, Robert Hegbloom would take over as head of the Ram Trucks brand. He was a longtime Chrysler employee who joined the company in 1986. He had previously served as a director for Dodge. Bigland moved to become the CEO of Ram Trucks in October 2018. Not long after, he learned that the division had been fabricating sales figures, and he sent the data to the US government for further examination.

Pop Culture

Having driven a GMC Sierra in the first season, Cordell Walker (Chuck Norris) spent the majority of its existence behind the wheel of a silver Dodge Ram. The truck was part of a bigger product placement arrangement with Chrysler. The villains drove automobiles from rival Detroit automakers General Motors and Ford Motor Company. While the other main characters drove other Chrysler vehicles. Throughout the CBS television series’ run, the Ram received a lot of advertising during commercial breaks.

The two main characters, Bill Paxton and Helen Hunt, used a 1995 red Dodge Ram 2500 pickup truck as their storm-chasing vehicle throughout the 1996 movie Twister.

Unintentionally, Ram Trucks made their way into popular culture on February 4, 2018, during Super Bowl LII. The usage of Rev. Martin Luther King Jr.’s sermon “The Drum Major Instinct” in their commercial was criticized by social media users. It’s advertising for promoting Ram Truck with such a sales was especially troubling.

Content creators on YouTube quickly created spin-offs that presented a more truthful view of King’s sermon and views on advertising. There were “What Martin Luther King Actually Thought About Car Commercials,” “The MLK Super Bowl Ad Dodge Didn’t Show You,” “What Dodge LEFT Out Of Their MLK Commercial In Super Bowl,” and so on.

In Taylor Sheridan’s Yellowstone television series, Ram trucks are the preferred work vehicles of the Yellowstone Dutton Ranch. It has the ranch’s branding and logo on its sides. The trucks come in a range of configurations, with the majority being 2500-series vehicles running on 6.7L Cummins diesel.

When Did Dodge And RAM Split?

After buying Dodge in 1981, Chrysler maintained the most well-liked models, including RAM pickup trucks. Their pickup trucks were marketed as “Dodge RAM” from 1981 to 2009. Following a reorganization within the brand, Dodge and RAM separated into two distinct car lineups.

In order for Dodge to concentrate on creating new cars that could rival models like the Chevrolet Corvette and Jeep Wrangler, the company split into separate entities. Due to this division, the brand was able to produce some incredible standout products. The lineup includes the SUV Durango, the Dodge Charger and Challenger muscle cars. Other fan favorites are also available at the Miami Dodge RAM dealership.

So Who Owns RAM?

Chrysler, the parent company of Dodge, launched RAM as a separate brand for its pickup trucks in 2009. A truck manufactured prior to 2009 is referred to as a Dodge RAM. All pickup trucks manufactured after 2009 are just RAM trucks. The only difference is that their pickup trucks have a RAM branding. While their Dodge cars, SUVs, and minivans remain part of the same company.

Why Did Dodge And RAM Split?

Why, then, did Chrysler split these two brands apart? New models with greater focus came into development thanks to this process. Dodge developed the Dodge Challenger to rival the Chevrolet Corvette sports car. It allows RAM to concentrate on producing more robust builds and more potent engines for Spanaway jobs. The two brands could become more distinct and specialized if they split.

Wrapping Up

It’s possible that your old RAM still has the “Dodge RAM” logo if you bought it before 2009. After the company stopped producing “Dodge” trucks in 2009, all trucks after that time became “RAM trucks.” Additionally, the same owner owns RAM and Dodge. The trucks, however, go by the name of RAM.

If you have thoughts to share or questions to ask about who owns RAM, please leave a comment below. We would love to hear from you!

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Are You Thinking About Buying Quad Bike For Your Kid?

Every child's wish is to have one at some point in his childhood. Can you blame them? Just as you look at them, you will realize how exciting they look for us adults let alone that fun that kids imagine having on them. The million-dollar question that haunts most parents is- are they safe as they are impressive? What specifications do you need to know before getting this best birthday gift for your child? Let us give a brief overview of everything regarding these thrilling vehicles. If you are a parent that is concerned about giving your children high-performance machines, you can start with the smaller 49cc quad bike. They are safer and will ensure that your kids get a hang of riding these machines before progressing to bigger and higher displacement machines. Quad bikes for children need to be fun, exciting as well as ensure the maximum amount of security. If the quad bike is satisfying all those parameters, as parents, you need not be worried about them getting injured riding one. Here Is What You Need To Know Before Purchase: In recent years, children's quads have been increasingly successful. A 4 wheeler for 6-year-old will be one of the most memorable things from his childhood regardless of any present that you gave him. These four-wheel vehicles are the passion for motor enthusiasts and outdoor adventures, in any type of terrain. These vehicles are also very beautiful from the aesthetic point of view and we do not find any compromises in terms of design or functionality even though they are produced for children. The manufacturers of vehicles for children have immediately launched many models to amaze our children and their parents. From their earliest age, they have the opportunity to imitate the maneuvers that their father or uncle is able to do with the real quad. We need to take careful consideration of the fact that these machines are very close to being or are identical to the real quad-bikes. There are even models with internal combustion engines, but they are dedicated to older children. Nevertheless, what you are probably interested in are four-wheelers with an electric motor ranging from 6V for smaller kids to 12V models that are able to reach speeds a little higher than every 10-year-old child would give everything to have. Many models follow the lines of the already famous quad bike models. Others replicate the design of automobiles and cars, and there are even models that have designs and colors dedicated only to the girls, while still others have a futuristic look and seem to come out of one of those post-apocalyptic films. In terms of engineering, the smaller quad vehicles come with low-pressure tires, and steering the quad is enabled through manual handlebars. In engineering terms, the smaller quads are quite a marvel in terms of design and handling capabilities. 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For such adventurers, manufacturers have armed the machines with nightlights and reflectors that end up guaranteeing not only a more satisfying experience but more importantly, they ensure a far superior level of security. Other important safety features to consider are speed limiters, controlled access through a key ignition, remote control, or switches. Depending on your needs, there are specific models that allow additional add-ons such as an extra seat for the passenger or additional storage space. In the end, I know very well what you might be thinking right now. Since that there is no reason not to buy such an amazing gift for your child if you can afford it, the only worry that you might have is the overall safety of your child while on the road. However, we would like you to remember, that with such safety measures with only one click the bike can be turned off and everything that has been done to improve these machines in the present is oriented to their safety. The most important thing for a parent is to ensure the utmost security for their loved ones. With this in mind, we strongly suggest investing in added accessories and other safety add-ons like helmets, riding gloves, protection pads for the elbows and knees, and any other requirement that would be individually suited to your child. If you really want a child to feel special, a quad bike is definitely going to crown you undisputedly, as the coolest parent in the neighborhood. Read Also: Ways To Improve Children’s Parties How Does It Feel Like Riding A Bike As Your Passenger?

Why You Should Use Quality Wiper Blades

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The Latest Advancements In Technology For Intercooler Replacement Parts

Explore New Tech in Intercooler Replacement Parts: User Benefits

In automotive technology, the intercooler plays a critical role in enhancing engine performance by cooling the compressed air from the turbocharger or supercharger, increasing air density, and allowing more oxygen to enter the engine. As automobile manufacturers and aftermarket suppliers vie for superior performance and efficiency, the latest advancements in intercooler technology have emerged as a pivotal development area. New materials, innovative designs, and integration of advanced manufacturing techniques are driving this evolution, paving the way for more efficient thermal management. These technological leaps not only improve engine power and efficiency but also contribute to the longevity of engine components by reducing thermal stress. Advancements in additive manufacturing, for example, have led to the development of a new intercooler using Additive Layer Manufacturing (ALM), allowing for intricate designs that were previously unattainable with traditional manufacturing methods. Such innovations in intercooler technology underscore the industry's commitment to not only meet the increasing performance demands but also adhere to stringent environmental regulations by improving fuel economy and reducing emissions. Key Takeaways Intercoolers are critical for improving engine performance by cooling compressed air, leading to increased air density. Latest technologies in intercoolers involve new materials, designs, and manufacturing techniques, which enhance power and efficiency. These advancements offer potential longevity benefits for engines and align with environmental goals through improved fuel economy and reduced emissions. Technological Innovations In Intercooler Design Recent advancements in intercooler technology have led to significant improvements in performance and efficiency for automotive cooling systems. These innovations enhance the functionality and reliability of intercooler replacement parts, offering considerable benefits to users. Enhanced Cooling Efficiency The core objective of an intercooler is to reduce the temperature of compressed air before it enters the engine. Emerging technologies in intercooler design now utilize advanced liquid cooling methods and optimized airflow passages to increase heat absorber capabilities. This results in a more efficient cooling system, which is crucial for maintaining the performance of turbocharged and supercharged engines. Improved Materials And Construction Intercooler durability and reliability are closely tied to the materials and construction techniques. Introducing high-strength, corrosion-resistant materials ensures that intercoolers can withstand the harsh conditions of high-performance engines. Silicone radiator hoses and intercooler replacement parts from Mammoth Performance are prime examples of how improved materials contribute to the longevity and reliability of intercooler systems. Integration Of Artificial Intelligence Artificial intelligence revolutionizes the intercooler domain by enabling smarter, more efficient operations. By analyzing data and adjusting to operating conditions in real time, these AI-driven systems can optimize performance, reduce energy consumption, and prevent issues such as oil contamination. The shift to AI-integrated cooling systems reflects a broader trend towards intelligent, autonomous vehicle components, further bolstering the efficiency and dependability of modern intercoolers. Impacts And Opportunities In Intercooler Implementation Recent advancements in intercooler technology significantly enhance engine performance and power while also addressing environmental concerns such as climate change. They present opportunities for technological change in the automotive industry, influencing legal and social aspects of society. Intercooler Efficiency And Engine Performance Upgraded intercoolers introduce improved cooling fins and advanced designs that lead to more efficient heat dissipation. This efficiency directly impacts an engine's power output and overall engine performance. Vehicles that once suffered from heat soak or underperforming issues due to inadequate cooling can benefit from these advancements, resulting in increased horsepower and torque figures. Using better materials and construction methods promotes the longevity and reliability of the intercoolers, ensuring consistent performance even under rigorous conditions. Environmental Impacts And Social Considerations Advancements in intercooler technology contribute to the mitigation of climate change impacts. A more efficient intercooler reduces the engine's tendency to suffer from heat-induced inefficiencies, subsequently decreasing the amount of fuel consumed and reducing emissions. Societal awareness and legal frameworks push for greener technologies, and intercoolers utilizing green hydrogen as a cooling medium exemplify innovation aligning with these social considerations. They serve to bridge the gap between the current state of technology and a more sustainable future, influencing both user practices and industry standards. Future Outlook And Emerging Markets The intercooler market anticipates significant growth with increasing demand for high-performance vehicles and stringent environmental regulations. Emerging markets present diverse opportunities where integrating the latest intercooler technologies can lead to enhancements in engine efficiency and a reduction in carbon footprint. With ongoing research directed at optimizing intercooler functions and adopting alternative cooling mediums, the prospects for further innovation remain high. As society leans towards more efficient and eco-friendly solutions, the role of advanced intercooler systems becomes pivotal in shaping future engine technologies and their acceptance in the market. Conclusion Advancements in intercooler technology have led to components that are more efficient and lighter in weight, enhancing engine performance across various measures. These improvements translate to better fuel economy and horsepower, proving indispensable for modern turbocharged engines. Users benefit directly through enhanced vehicle longevity and optimal driving experiences, affirming the value of contemporary intercooler systems. Read Also: 5 Different Types of Car Accident Claim How To Prepare For Massachusetts Car Shipping How Car Leasing Works And What To Expect

Ram’s Power Brokers: Who Owns RAM?

Who Owns RAM: History

Recent Past

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When Did Dodge And RAM Split?

So Who Owns RAM?

Why Did Dodge And RAM Split?

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Are You Thinking About Buying Quad Bike For Your Kid?

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Ram’s Power Brokers: Who Owns RAM?

Who Owns RAM: History

Recent Past

Pop Culture

When Did Dodge And RAM Split?

So Who Owns RAM?

Why Did Dodge And RAM Split?

Wrapping Up

Share this Article

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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