10 Tips to Design the Perfect Business Card

Published on: 04 October 2017 Last Updated on: 22 July 2024

Handing out business cards is a good way to promote your brand and foster personal connections.

But, the creation of perfect and memorable cards clearly remains a challenge. Research shows: 88%—or 9 out of 10—of distributed business cards will be thrown out within one week.

How to Design the Perfect Business Card

So, what makes these tangible objects impressive?

A lovely design.

The perfect business card doesn’t only present your contact information. It also communicates your brand’s professionalism.

So, if you’re interested in making a positive impression, consider the business card design tips below.

1. Adhere to the Principles of Good Design

The perfect business card is a visual representation of your brand. It’s a determining factor in whether people trash your card.

And, the following elements of good design are important in capturing people’s attention:

Alignment and length
Color scheme
Content hierarchy
Typography
Kern
Layout
Tracking
White Space

2. Avoid Complexity in Design

When designing the perfect business card, you should aim for simplicity.

Simplicity in color and contrast to prevent overwhelm. Simplicity in fonts to prevent difficulty in reading.

Remember, you want a prospect or customer to reach out to you for help with their needs. And, by avoiding complexity, you make it easy for them to read your contact information, call your number, and partner with you for your services.

3. Provide Key Information

Above, we discussed simplicity in design. And, you can keep it simple by only presenting the information required to communicate who you are, what you do, and how to contact you. Details such as:

Name
Title, role, or function
Business name and logo
Physical address
Telephone number

If space allows, for social connections, you can also add virtual information. For instance, you can include:

Professional e-mail address
Website landing page or blog address
One or two professional social media handles
QR code

4. Emphasize Benefit and Value

You should also take it a step further and emphasize your benefits. In other words, the perfect business card should do two things:

Tell (or remind) people about what you can do for them
Tell (or remind) people about the value you offer

Limit your explanation to a line or two, describing your service, specialization, and value statement.

5. Consider a Nontraditional Shape

Can you choose the standard 3.5×2 inch horizontal rectangle/square?

Yes. But nowadays, you also have more creative options available. With die-cuts, for example, you can choose from a variety of shapes:

Circle
Folded
Half-Circle
Leaf
Oval
Rounded Corners
Single Rounded Corner
Slim
Vertical

6. Improve Your Card’s Appearance

Additionally, you can improve the look and feel of your business card, through imprinting. Again, you have several methods to choose from:

CMYK or Four-Color Printing
Embossing
Debossing
Foil Stamping
PMS or Pantone Matching System

Depending on your chosen imprint, “finishes”—such as lamination, UV, and spot coatings—can also positively enhance your card’s quality and design.

7. Invest in High-Quality Materials

Presentation is an important part of designing the perfect business card.

And, the quality of your chosen material impacts your brand’s impression.

You have a few choices, when choosing your card’s paper, weight, and thickness: regular, plastic, textured, thick, thin.

But, high-quality material is a better investment. How do we know? The National Institutes of Health’s research on haptic sensations found: physical touch can influence the impressions and thoughts formed about people and situations.

8. Ensure Branding Consistency

What you shouldn’t do, when designing your business card, is display a lack of cohesion in branding. If there are style, color, and typography inconsistencies in your marketing materials, then people will notice.

Remember, your brand identity helps customers and prospects recognize your business. And, when consistent, your business cards reinforce your visual elements.

9. Double-Check for Errors and Unreadable Text

You want customers to take you seriously. To trust you.

So, double-checking your business cards, before printing, is critical. Read, reread, and edit. Search for spelling, punctuation, grammar, layout, and omission mistakes.

But, don’t stop there. Also, make sure your business card is readable by:

Using at least 8 point fonts
Using font colors complementary to its background

10. Beware Printing Specifications

When designing the perfect business card, you must ensure optimal printing.

Many printers stop at a certain point. So, it’s important to consider the following specifications:

Bleed Area. You should include at least a 1/8” bleed area as it eliminates white space during printing.
Safe Area. The center of the business card is the safe area, so you want all your readable text and graphics there.

Ready to Design Your Card?

Now, you’re armed with 10 good design tips for creating the perfect business card. Use this Vistaprint coupon code to save on your next order. Will you apply them? If so, you’ll have what you need to increase your brand awareness, make a memorable impression, and even attract new clients.

Read also:

Tips For Small Businesses To Raise Funds For Their Projects

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Increase The Value Of Your Gifts With Custom Luxury Gift Box Packs

We thoughtfully pick and distribute presents to our near and dear ones during Thanksgiving, birthdays, anniversaries, and other important occasions. It's something we all do instinctively, and many of us don't consider the ramifications. Nonetheless, the present we pick and how we deliver it reveals a lot about us, our connections, and our society's intricate social systems. There are societal, cognitive, and spiritual currents at work behind every ideal offering. Gifting has been a part of human life since the dawn of time. It may even transcend it, as our earliest ancestors have exhibited symptoms of offering gifts. Experts suggest prehistoric people presented oddly shaped pebbles or animal jaws as gifts to enhance human connections and express gratitude to others. Presents got more sophisticated and ornate as social systems evolved. To keep up this wonderful tradition of gifting and elevating human connections, various platforms offer some stunning gifting ideas that eventually do both the function of presenting a magnificent gift and maintaining your integrity in the social circle. alltimecare.com is one such portal where all your gifting needs get fulfilled. Now, let us look at some stunning custom ideas for luxury gift box packs. Holiday Spirit Gift Box Celebrate the most delightful time of the year with a bright and warm deluxe gift box filled with high-end goodies and thoughtful thank-you presents that will put anybody in the holiday cheer. The custom luxury gift boxes are fully adjustable to your budget, allowing you to create the perfect gift box for your requirements. It's the type of present that leaves an effect this season, whether you need to deliver one or a hundred. Wine Advent Calendar Box A unique take on the traditional Christmas advent calendar, this one allows you to give someone 24 tiny bottles of a few of Good Taste's notable wines. They'll get 24 chances to taste and discover their way through the festive period with so many distinct wine samples and each time thanking and remembering you for the present. It's not just a one-of-a-kind treasure box for your holiday shopping list, but it's also ideal for wine drinkers and curiosity seekers who want to sample several wines without buying so many large bottles. Popcorn Kernel Set A delectable Christmas gift package that can be opened on a winter movie marathon and enjoyed with microwaveable popcorn. It also comes with two popcorn spices to try: parmesan cheese and cream cheese, and onion. It provides a pleasant surprise for their next movie date, as they will be able to taste a different popcorn flavor while snuggling up to watch Twilight, Stranger Things, La La Land, or whatever their favorite film is. VIP Treatment Box A bespoke gift package that can include a wine bottle, Continental mobile charger, Ember cup, Girt & Gird Journal, and other high-end products. You have the option of hand-picking the products you want to send your esteemed clients. It is one of the unique ideas as it tells them that they are valuable to you without directly conveying similar words. It showcases their importance in your professional life and is one stupendous way to keep the bond cordial and sturdy. It is one of the costliest gift packs, and so it imparts a precious feeling to the receiver. A Snack and Coffee Box To say the least, there's a package of invigorating feel-good goodies and an exclusive high-quality coffee brew from Palindrome Coffee Co. It's stimulating, delectable, and precisely what any busy expert, particularly a coffee drinker, needs to perform at their greatest. It is a pocket-friendly gift pack, but it is easy to customize and offers a personal touch to the receiver. Giving coffee is regarded as something you are sharing from your box of meals. So, it amplifies the affable bond between the people. The Eco-Friendly Gift Box A workplace gift box loaded with several of our favorite eco-friendly treats that also plants a tree for each purchase, so you can give great while also feeling positive! This package contains elevated goods that are also environmentally friendly. A notable example is Solgaard's Hustle backpack, which has the aim of recovering garbage from the oceans. We are heading towards a polluted era where water, land, and air are pumped with pollutants every hour to sustain the high-living standards of the world population. In this hustle, this is the least contribution you can make. So, do not let your customs die. Culture Cakes Kit Pack Cratejoy's Culture Cakes Kit allows you to take and bake the entire globe straight from your home! Every month, you'll receive a new box including everything you need to make a customized cupcake from a different nation as well as a variety of other culture-related snacks. This bakery and snacking gift box brings the globe to your home in one "delicious" regular shipment whether you can't travel or just want to start something different. It's suitable for people of all ages, and it's ideal for individuals or families, making it the ideal present box. Wedding Gift Box A wedding gift box encapsulates all of your best wishes in a little container. You may provide both requirements and wishes to the new couple by giving them a box instead of simply one item. The blend of practicality and sentiment will appeal to newlyweds. The Adults & Crafts Crate A handicraft subscription box loaded with possibilities. Couples will enjoy creating homemade things for their new married life utilizing the materials and instructions provided. The present has both practical and romantic significance. Couples who enjoy being crafty will enjoy discovering wood crafts and other DIY hobbies. The Parting Words People feel special when they get gifts. The best gift boxes have the power to transform present-giving into a superb experience. The ideal gift, which offers a blend of themed goods, might bring you more delight than the bigger picture. Indeed, according to certain studies, meaningful gift boxes might help to improve connections. Read Also: Adorable Gift Ideas to Create Some Memories on Mother’s Day Why Dutch Birth Plates Are the Best Baby Shower Gifts? Unpredictable Valentine’s Day Gift to Surprise Your Lover Beautiful And Unique Anniversary Gifts For Your Beloved Wife How To Find A Perfect Birthday Gift For Someone Special?

Creative Pop-Up Event Ideas for Your Business

As a marketer, you probably spend a lot of time trying to nail down abstract concepts to promote your brand. However, have you ever sat down to think about pop-up events? In a word, they can create a buzz in your marketing efforts if executed properly. This article introduces you to creative pop-up event ideas. When implemented with pomp and color, the ideas enable your customers to get up-close and personal with your brand. What is a Pop-Up Event? Pop-up events are temporary events, conferences, parties, or experiences that span a host of creative outputs. Examples of such events are pop-up dining events, a subcategory of their own. Additionally, spontaneous cooking contests, supper clubs, and speakeasies are other examples that attract attendees in large numbers. Pop-up event planning is a big industry worth more than $10 billion in sales. In reality, a 2018 Harvard Business Review Analytic Services survey showed that 93% of business executives prioritize hosting events. Fortunately, the events aren't only for large organizations but also small businesses. With this in mind, it's also crucial that you carefully choose the location of your pop-up event for a lasting impression. Depending on what suits your business best, you could rent a commercial kitchen, private cafes, storefront, cabana, theatre, or mansion. However, ensure to obtain the necessary municipal requirements like permits and licenses. Executing Your Pop-Up Event Ideas Next, put these creative pop-up shop ideas into use to pull the event off successfully: 1. Hire On-Brand Decor Your customers know your brand’s design through your website. As such, it’d help if you keep the decor of your pop-up event similar to your site's. Check with your local event-decor rental companies for on-brand decor. It'll be a bonus point if the decorations are photogenic to make it easy for your guests to post them on social media. 2. Ensure Your Pop-Up Event is Goal-Specific One of the significant factors for any pop-up event is having a crystal clear goal. Consequently, you'll be in a better position to choose the venue, creative design, and have metrics for measuring the event's success. For instance, your goal could be to: Conduct market research Provide your customers with an experience they'll gladly pay for through a product launch. Attract new customers Increase brand or product awareness Promote collaboration with the local community However, you could delve even further into the intricate details of the overall goal. As an illustration, consider the Japanese company Dohtonbori, known for its Okonomiyaki dish. This is a pancake the company makes from organic vegetables. Unfortunately, most of its customers didn’t know this. In order to promote itself as a healthy fast food company, it opened a pop-up shop in a Tokyo neighborhood. It then positioned itself as a "Fast Food Aid" stop, with the staff dressed in pharmacist white. They would then accept fast food receipts and exchange them for pill vials comprising crucial nutrients missing from most fast foods. On the temporary retail space walls were huge clear tubes holding a year's supply of supplements. Overall, the aim was to show customers the number of nutrients they don't get from other fast foods, but they're present in Dohtonbori’s offerings. Later, the company posted the short film on YouTube, attracting over a million views within the first few days. While the company sold nothing in the pop-up shop, the message was loud, clear, memorable, and effective. Traffic at this company increased by 125%. 3. Use Digital Signage to Attract More Customers Whatever venue you choose for your pop-up event, consider incorporating digital signage as one of your pop-up event ideas. Markedly, digital signage marketing is a trend that effortlessly enhances your marketing efforts. A Mood Media survey showed that 68% of shoppers are highly likely to purchase a product marketed through digital signage. Another 44% of the respondents said digital signage ads would draw them towards the promoted product instead of the one they initially intended to buy. With this in mind, it’s no wonder that you should use digital signage in your pop-up party. Its benefits include: Setting the tone by using attractive signage content to enhance the ambiance of your pop-up stores Promoting and enhancing brand awareness by immersing your customers in your brand's values. You can uniquely use one screen to display hundreds of images or branding elements. Boosting location-specific sales and offers, allowing for more control and flexibility over the content you display. Creating an interactive and memorable experience through digital signage apps like social walls. For example, your pop-up store visitors can post on social media platforms like Instagram. Then, display their posts on your digital display screens to boost customer engagement. Final Thoughts Holding a successful pop-up party is a matter of putting creative pop-up event ideas into use. With some planning, proper logistics, and much preparation, you can hold an event that your customers will never forget. Besides, it could be the one that spreads word and interest about your brand, bringing in more customers. Additional Reading: Creative Marketing Strategies to Put Your Small Translation Business Lucrative Business Ideas to start Near Water Bodies Six Low-Investment Business Ideas You Can Start Today

5 Ways To Reduce The Packaging Cost In Your Business

Every business needs to look for ways to reduce the cost of overall production and distribution of their products. Most often they focus on product redesign in a way that the overall material cost will be lesser. But packaging cost can be another important contributor in the overall cost of a product. So, if you are looking to cut some cost of your product, here are 5 useful ways you should consider: 1. Prioritize Research And Development Large business organizations need to have research and development division to determine or find the best packaging for their products. Yes, a box is a box but not all packaging made in the same process. Your research team should continuously come up with multiple product packaging designs and test each on a small scale to know exactly which one brings the desired result. Getting rid of unnecessary layering from the product packaging is one of the easiest ways to lessen the cost of packaging. Your research department can this continuously work on product redesign. This might not be a perfect option for small businesses though. So, small businesses can simply imitate market leaders. 2. Buy Packaging Materials In Bulk Your goal should be to get the economies of scale when you buy various packaging materials. Most suppliers will offer you significant price discount when you buy in bulk. So, contact with various suppliers, check the quality of their products first and then ask for their best offers for bulk purchases. No matter how large or small your business is, you should look to have the advantage of economies of scale. 3. Cut Wastage In Every Way Possible Wastage in packaging might be one of the reasons your company have high packaging cost. So, know the exact level of packaging waste in your business and look for ways to cut those wastages to have lesser packaging cost. 4. Adopt Flexible Packaging Flexible packaging has brought about a revolutionary change in the packaging industry. If your product is a perfect fit for adopting flexible packaging and you are yet to adopt that, consider adopting it ASAP you can. Plastic porch packaging is the most popular flexible packaging option as it requires less packaging material per product, takes less space in storage and transportation and most importantly reduces the cost of packaging. Marketing and promotion to get much easier. If you are in a legal cannabis business, you can adopt flexible cannabis packaging. 5. Outsource Packaging Small businesses should not invest in large packaging machinery. So, in order to reduce the cost of packaging, they can simply look for various packaging companies around and make a good deal of monthly and yearly packaging needs. These are some common ways you can reduce the cost of packaging in your business. Apply the ones you feel perfect for your business and competitive advantage over your competitors.

10 Tips to Design the Perfect Business Card

How to Design the Perfect Business Card