Published on: 21 September 2017
Last Updated on: 16 August 2019
Why Not All Customers Are Subjects to “Always Right” Position
1909 is the year when one of the most famous phrases of all times ‘The customer is always right’ has appeared. The author, Harry Gordon Selfridge, founder and owner of a department store in London, used this phrase to argue customers into the point that they will be served like kings and employees of the store by the same token promised that they would do all they could to satisfy their customers.
Much water has flowed under the bridges since then, and perhaps it is time to throw discredit on this dictum. Today it is clear that such approach can lead to worse customer service. So if you are a business owner, and do not want to support this ‘customer’s right’ position then rejoice! You are not alone and economists tend to agree with you.
Here are some reasons to support this point of view :
1. Such approach harms the productivity of the staff
The way an employer treats his people is extremely important as thereon hangs their wish to put the best leg forward and bend every effort for company’s success. Many customers when paying for certain service decide that they have a right to abuse workers of the service. And taking their side in the conflict with your employees makes your people vulnerable. Employees need to feel that they are protected and valued, so no tricky customer can spoil your relationship. Of course, one may say that such approach encourages lousy customer service, however, it turns out that if the employer always takes side of the customer, the repercussions are much worse than in the sound solving of the problem.
2. It over complicates work of the staff
Abusive people take this slogan to their advantage demanding additional service that employees should not provide. And due to this slogan workers try to satisfy excessive demands, for the most part neglecting needs of nicer costumers.
3. You can fire a customer, yes
There is no excuse to disrespect and rudeness towards employees of your business and no matter how much money such customer can bring to the company. So when the customer keeps complaining about your service but still uses it, feel free to fire him – save time and nerves, yours and your staff. There is no need to worry as long as your business offers high quality services –you will always have customers.
4. You get better results at work
Treat your people as you wish them to treat your customers. Satisfy all their needs and protect their rights and dignity. And that will motivate your employees to work harder and care about customers. Otherwise, you will show your staff that they are not important for the company and they have to tolerate disrespectful behavior from clients.
5. If the customer is wrong, then your business is better off without him, honestly
There are situations when clients are definitely wrong, for example, when abusing others or infringing on their rights. Providing services to such buyers will result in the rundown of appropriate customers.
As for the companies that offer online writing services like 10 page papers.com, the situation is brighter. Students come for help and they know what they are searching for. For example, if they need custom academic papers, then they place an order at the website and discuss it with the writer. All writers of the service are qualified and eager to help, more than that, after completion of each order students leave feedback for their work, so they are motivated to be customer-friendly.
If there is any problem, the friendly Support team helps to solve the issue and as the company tends to be customer-oriented, members of Support team work 24/7 to be in touch with customers in need. So any client can communicate with the writer or member of the Support team using convenient means of communication and at any time. The support team is always able to get across even with the most carping customer, yet, they also do not tolerate rudeness or abusiveness. Writers there are masters of their craft, their works are highly evaluated by students worldwide so they know their own value. Managers of the service are always ready to hear an appeal if there is something wrong with the order, still, they always make fair verdicts.
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A logo has a significant impact on your customer’s perception of your brand. Careful consideration in its design is therefore necessary. You will want to make your logo outstanding and aesthetically pleasing, but you will also want it to bear your company values.
3 Things to Consider When Designing a Company Logo for Your Business
From brainstorming your logo to putting in the design choices, there are things you could put into consideration for the process:
1. Logo Identity that Makes You Unique:
The first impression lasts, brainstorming and a good business plan is required when starting a business. Coming up with a business logo and proceeding with an advertisement plan are also both critical processes to consider when designing the logo. Your design and the elements you will include in your logo will have to be viable across platforms. In this respect, you have to carefully and creatively curate your logo identity.
You will need to design a logo to be different. You will have to be unique. You can’t compete unless you offer something different but useful. Therefore, make it a point to gather the strength, weaknesses and overall impact of your logo. While you do it, try to identify your competitors in the market too and learn from them. It would be a mistake not to try to get to know the field. Differentiate your logo design from the rest of the businesses in the market or similar pool. From there, realize your impact and compete.
2. Finding a great Designer:
A strong logo and branding should couple with great advertising. Start building your dreams by finding a great graphic designer than risking the design on your own. The creation of a logo is just one part it, essential to your plan is to be able to publicize and share it- make it known. In this respect, you should also have the prospect to promote your logo and spread the word about your business through advertising materials. There are lots of options to go for, but for a start, put up signage where you could put up your logo and make it known. Signages will pique the curiosity of your customers, ShieldCo Metal Displays, for instance, will interest them to try out your products or services.
Investing in the right advertising is essential as you will be communicating the goals and qualities of your company. Entrusting your design to a team that could guarantee you a good plan will ease you the burden of having to revamp it again should it not work out in the long run, or if it fails to live up to the expectations of the market or that of your promises. Get expert opinions from advertising providers out there or get the services of freelance designers who could give you just the idea of how to work things out with the design.
3. The flexibility of your Company Logo and Design:
Your logo must be able to articulate the meaning and logic behind it. It has to convey the symbol and deeper elements in it such as the value, a touch of origins, etc. It must be able to communicate the image of your company. You wouldn’t want to spend so much time trying to explain to your company why your logo appears in a certain way. Your brand strategy must be able to do its way for you. Your visual representation, therefore, must be concise and should describe your brand as a whole.
Making your customers continue guessing the purpose it serves is not just a sign of a lousy advertising and marketing but also a bad logo design. Make it a point for your logo to be flexible and instead of complicated or difficult to comprehend will garner more customers. Let your logo be ready to make its way to the big market. Make it marketable. It should be able to blend into different fabrics or materials for advertising, and it should go along with digital advertising, it should be able to translate its presence online. In this case, the design of your logo should also be appropriate for the format online. For example, do not go for a too-tall vertical logo as it would appear inappropriate in the context of web-based business.
Conclusion
A logo distinguishes a specific company or product and essential to it is the scalability of the logo, its elements, and the branding. Make it the visual image that will distinguish your business in the market by curating it uniquely, dedicatedly, and resourcefully.
Read Also:
How To Design An Effective Company Website
Tips On Building Your Resume For A Website Design Company
You might be wondering about the best ways to manage your Google Ads account. Well, you do not have to worry much if you have Google Ads MCC. If you want to know more about it, you have reached the right place!
MCC is a Google Ads account type for advertisers or agencies managing multiple client accounts. MCC stands for "My Client Center." Using a single login, agencies can access multiple Google Ads accounts with the help of the Google My Client Center account.
But is that all that you should be knowing? Well, keep reading this blog till the end to learn more about the same…
What Is Google Ads MCC?
Google Ads MCC stands for Google Ads My Client Center. It is a powerful tool provided by Google that allows advertisers and agencies to manage multiple Google Ads accounts from a single centralized interface. With an MCC, you can link and control multiple client accounts, making it easier to manage and optimize advertising campaigns across various clients or businesses.
According to Google, the “manager account is a Google Ads account that lets you easily view and manage multiple Google Ads accounts (including other manager accounts) from a single location. This article explains where and how to create manager accounts.”
Using a single login, agencies can access multiple Google Ads accounts with the help of the Google My Client Center account. An MCC makes it simple for agencies to view performance statistics across multiple accounts from a single, centralized location because all client accounts can be accessed through a single login.
In other words, MCC is the AdWords account type that lets advertisers use a single interface to access multiple client accounts. Users gain simplified reporting across multiple accounts and additional advanced billing and management features by utilizing an MCC.
Features Of Google Ads MCC
Now that you are aware of what Google Ads MCC is, it is time for you to learn about the features of the same.
Here are some of the features of the Google Ads Manager Account that you need to know:
1. Consolidated Account Management
MCC provides a consolidated view of all linked accounts, allowing you to navigate between them seamlessly. You can access and manage multiple accounts without the need to log in and out of individual accounts.
2. Efficient User Access And Permissions
MCC enables you to grant access and permissions to users or agencies at different levels, providing granular control over what actions they can perform within each account. This allows for effective collaboration and management between advertisers and agencies.
3. Streamlined Campaign Management
You can create and manage campaigns, ad groups, keywords, and ads across multiple accounts simultaneously, saving time and effort. MCC also allows you to easily copy campaigns and settings from one account to another, ensuring consistency and efficiency in advertising strategies.
4. Performance Monitoring And Reporting
MCC provides aggregated performance data across all linked accounts, allowing you to monitor and analyze campaign performance holistically. You can generate reports at the MCC level or for individual accounts, helping you gain insights and make data-driven decisions.
5. Billing And Budget Control
MCC offers consolidated billing, making it easier to manage budgets and payments across multiple accounts. You can set budgets at the account level or MCC level, facilitating better financial control and planning.
6. Access To Additional Tools And Features
Google Ads MCC provides access to additional beneficial features and tools for managing multiple accounts, such as Google Ads Scripts and the Google Ads API. These tools enable automation, customization, and integration with external systems.
How Does Google Ads MCC Work?
You might be wondering how the MCC Account for Google Ads works. Well, I have the answer for you!
Google Ads MCC (My Client Center) works by providing a centralized management platform for advertisers and agencies to manage multiple Google Ads accounts. Here's how it works:
1. Account Creation
To use Google Ads MCC, you first need to create an MCC account. This is done by signing up for an MCC account through the Google Ads interface.
2. Linking Client Accounts
Once your MCC account is set up, you can link multiple client accounts to it. These client accounts are the individual Google Ads accounts associated with different businesses or clients you are managing.
3. Access And Permissions
MCC allows you to grant access and permissions to users or agencies at different levels. You can assign different roles to users, such as account manager, billing manager, or standard user. This enables collaboration while controlling the level of access and actions each user can perform within the linked accounts.
4. Account Navigation
After linking client accounts, you can navigate between them seamlessly within the MCC interface. This eliminates the need to log in and out of individual accounts and provides a centralized dashboard to manage all the linked accounts.
5. Campaign Management
MCC allows you to create, edit, and manage campaigns, ad groups, keywords, and ads across multiple accounts simultaneously. You can perform tasks like campaign creation, budget adjustments, keyword optimization, and ad copy updates within the MCC interface, which then reflects the changes across the linked accounts.
6. Performance Monitoring And Reporting
MCC provides aggregated performance data across all linked accounts. You can monitor campaign performance, view key metrics, and generate reports at both the MCC level and individual account level. This helps you track the success of your advertising efforts and make data-driven decisions.
7. Billing And Payments
MCC offers consolidated billing, allowing you to manage budgets and payments across multiple accounts more efficiently. You can set budgets at the account level or MCC level, and billing details can be accessed and managed within the MCC interface.
8. Additional Tools And Features
Google Ads MCC provides access to advanced tools and features like Google Ads Scripts and the Google Ads API. These tools allow for automation, customization, and integration with external systems, enhancing the capabilities of managing multiple accounts.
By utilizing the features and functionalities of Google Ads MCC, advertisers and agencies can streamline account management, campaign optimization, collaboration, and reporting across multiple Google Ads accounts. It simplifies the process of managing and scaling advertising efforts for various clients or businesses.
What Are The Benefits Of Mcc?
Google Ads MCC enhances account management, campaign efficiency, collaboration, and reporting capabilities. It empowers advertisers and agencies to streamline their advertising operations, improve performance monitoring, and drive better results for their clients.
Using Google Ads MCC (My Client Center) offers several benefits for advertisers and agencies. Here are some key advantages:
1. Efficient Account Management
MCC provides a centralized interface to manage multiple Google Ads accounts. Instead of logging in and out of individual accounts, advertisers can access and control all linked accounts from a single dashboard, saving time and effort.
2. Streamlined Campaign Management
With MCC, you can create and manage campaigns, ad groups, keywords, and ads across multiple accounts simultaneously. This streamlines campaign setup and optimization, ensuring consistency and efficiency in advertising strategies.
3. Enhanced Collaboration
MCC allows agencies to collaborate with their clients more effectively. Advertisers can grant access and permissions to users or agencies at various levels, enabling them to work on specific accounts or campaigns. This facilitates seamless collaboration and coordination between multiple stakeholders.
4. Centralized Performance Monitoring
MCC provides aggregated performance data across all linked accounts, allowing advertisers to monitor campaign performance holistically. You can analyze key metrics, identify trends, and gain insights into the overall performance of your advertising efforts.
5. Customized Reporting
MCC enables you to generate comprehensive reports at the MCC level or for individual accounts. This allows you to customize reports according to your requirements, providing detailed insights into the performance of specific campaigns, ad groups, or keywords.
6. Budget Control And Billing Efficiency
MCC offers consolidated billing, making it easier to manage budgets and payments across multiple accounts. Advertisers can set budgets at the account level or MCC level, providing better financial control and planning. This simplifies the billing process and helps manage expenses more efficiently.
7. Access To Advanced Tools And Features
Google Ads MCC provides access to additional tools and features, such as Google Ads Scripts and the Google Ads API. These tools enable automation, customization, and integration with external systems, allowing advertisers to optimize and scale their campaigns more effectively.
How To Create A Google Ads MCC Account?
A manager account cannot be used to directly create campaigns or advertise products. However, it can be used to create campaigns on behalf of a sub-account that you manage.
Now that you know almost everything about Google Ads MCC, it is time for you to learn about how to create this account for your Google Ads. keep reading this article till the end to learn more about creating a Google MCC account!
Here are the steps that you need to take to create an Ad Manager Account on Google:
Create an account on Google with the Google account you want to use as a manager.
Click Create a manager account on the manager account page.
Give the manager account a name. In the Access & Security section of the Google Ads UI, this is the name that your merchants see as their manager.
Select the account's use. Choose "Manage other people's accounts" if you need to manage sub-accounts for other advertisers.
Choose your time zone and country.
You can't change the time zone you choose later because it is used for billing and reporting. We suggest picking the time zone where your company is based.
Select a fixed currency for billing your account.
Choose the currency you use for business, as we suggest. Billing takes place in the currencies of the sub-accounts.
Select "SUBMIT."
How To Create A Manager Account From A Manager Account Homepage?
In order to create a manager account from a manager account homepage, here are the steps that you need to follow:
Click Create a manager account on the Google Ads manager account homepage.
Sign in with the email address you want to use to manage your new manager account if you haven't already.
Give the account you're managing a name. Your customers will see this name in their client account. Note: URLs will no longer be accepted in account names as of March 2023.
Select whether you intend to use the account to manage your own Google Ads accounts or to manage those of others.
Choose your time zone and country. This time zone cannot be changed because it will be used for billing and reporting on your account. It's possible that you should pick the time zone where you work. Note: Time zones are immutable.
For your account, choose a currency that stays the same.
It's possible that you should pick the currency in which you conduct business. The currencies that have been selected by your client accounts will be used for billing. Keep in mind that you will be able to see any cost-related information converted to the currency used by your manager account when you are checking performance or budget information across accounts in your manager account. In your manager account, find out more about how to convert currencies.
To begin, select Explore Your Account.
Wrapping it up!
Google Ads MCC is a centralized management platform that allows advertisers and agencies to efficiently manage multiple Google Ads accounts, streamline campaign management, monitor performance, control budgets, and collaborate effectively.
In case you were searching for information related to Google Ads MCC and how it can help you, I hope that this article can be of help to you. If there are any other queries related to the same, feel free to let me know. All that you need to do is scroll down till you reach the bottom of the page. Then leave your comments and suggestions in the comment box below.
More Resources:
The Basics on Google Local Algorithm
How Does Google Ads Generate Responsive Search Ads?
Google Adsense Login: How To Login To Google AdSense Efficiently?
The United Arab Emirates (UAE) has a form of federation that consists of 7 emirates with own ruler in each of them. The state is a major financial and economic center, which policy is focused on attracting foreign investment into the country, therefore, the most comfortable and favorable conditions for doing business are created here.
The UAE continues to attract investor interest from different parts of the world. Thousands of expats from the US and UK are now migrating to the UAE to explore setting up new businesses and cater to an affluent target audience. If you are looking to set up a new business in the UAE, and are looking at networking and funding solutions, please visit website.
The following types of companies are currently available for business registration in UAE:
Local companies (where 51% of shares necessarily belong to the citizens of the Emirates or legal entities owned by citizens) – are able to do business without restrictions on the territory.
Free zone companies – are able to do business within the chosen free zones or abroad.
Offshore companies (International Business companies) – are prohibited to conduct business within the UAE territory, but are able to open an account in the UAE bank.
Opening an offshore company in the UAE on the example of RAK free zone:
Located in the northern part of the UAE, bordering Oman, Ras al-Khaimah (RAK) is one of the smallest emirates of the UAE.
Great interest in the financial and investment sector of this emirate was promoted by new legislation and regulations adopted by the UAE authorities. This, in turn, led to business and investment opportunities for individuals and companies around the world.
An International Business Company in RAK free trade zone can do business outside the territory of the country, own property in the UAE, be used as a logistics company, maintain bank accounts, and much more.
Basic requirements for opening such a company:
the minimum paid-up share capital - 10,000 AED;
the minimum number of shareholders – 1;
the minimum number of directors – 1;
local office requirement – no;
annual reporting requirement – no.
Required documents for registration:
Certified copy of a valid passport (or national identity card);
certified address confirmation - utility bill (not older than 1 month) in English or Arabic (or official translation);
A letter of recommendation from the bank (not older than 1 month).
Advantages of doing business in the UAE:
The main advantages include:
Absence of income tax and corporate tax;
Permitted 100% foreign capital, no need for a local sponsor (except for local companies);
There is no requirement for mandatory audit (except for some free-zones and local companies);
A high degree of data protection on the ownership of companies;
The ability to work in the country (with the exception of offshore companies);
The ability to open accounts in local banks without legalizing corporate company documents;
The right to obtain a Dubai residence visa or residence visa in other Emirate for shareholders and employees of the company;
The possibility of obtaining certificates of tax residency under agreements on the avoidance of double taxation (for free zones and local companies).
The ability to obtain a residence visa is one of the main advantages of opening a company in the UAE. It can be obtained by a non-resident individual on the basis of the acquisition of real estate, as well as the registration of a company in the free zone of the UAE.
Such a visa is issued for a period of up to 3 years with the possibility of extension and gives the right of permanent residence and work in the country.
In addition, UAE banks do not transfer information within the framework of the Common Reporting Standard exchange, if the bank has accounts of companies registered in free zones or personal accounts of shareholders and managers who have resident visas - as they are recognized tax residents of the UAE in the framework of the current legislation of the country.
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