5 Actionable Mobile Marketing Tips That Drive Sales

Published on: 08 June 2021 Last Updated on: 21 December 2024

Driving sales is the most important task for any marketing department, no matter how large or small your business. Here are five ways to leverage mobile marketing to increase sales immediately:

Build Websites With Mobile in Mind

Traditionally, websites are built to perform well on desktop and laptop computers, and then later they are optimized for mobile. In today’s business environment, however, it should be the other way around. Take a look at these statistics about mobile search traffic:

70% of searches made on smartphones or tablets result in immediate action.

73% of consumers believe mobile websites load too slowly.

68% of traffic is lost if a website isn’t configured well enough for a mobile device.

Clearly, mobile searches are valuable, and your competition is losing out on these opportunities. Take the time to capture them, or you’ll lose out on sales, too.

Create a Mobile Loyalty Program

One of the best uses for a mobile application is to provide a loyalty program for your audience. Here are the benefits you can expect your brand to immediately enjoy:

They’re less expensive than most inbound tactics that focus on finding new business rather than improving loyalty.

Companies that run loyalty programs usually enjoy more growth than other companies.

Your company’s reputation is improved by simply launching a loyalty program.

You’ll have access to a larger portion of your customer’s overall spend.

Not only that, but your customers benefit too. On average, 90 percent of all users with mobile devices believe that enrolling in a brand’s loyalty program benefits them. It’s a win-win situation.

Start Distributing Coupons via Mobile Instead of Print

One of the best tools you have in your arsenal to drive sales is coupons. Sending them out gives customers an instant incentive to make a purchase immediately, but if you want your customers to use them, you need to make it convenient for them to do so.

That’s why mobile devices are the perfect way to distribute your coupons — convenience. Instead of having to print or clip the coupons and bring them when they shop, they’ll have instant access. This is the biggest reason that mobile coupons have a redemption rate that’s 10 times higher than print or clip coupons.

Use Text Messages to Nurture Your Leads

Text messages are extremely effective at getting read, with an incredible 98 percent open rate. Compare that to email, which hovers slightly above 20 percent. With that kind of power, not taking advantage of text message marketing is a huge mistake.

One of the best ways to use text messages is to nurture existing leads. Text messaging is an extremely personal communication method, so sending out generalized blasts isn’t a good idea; instead, you want to send relevant, timely information to a targeted audience. Because you know that your message is going to be read, delivering the right message at the right time drives incredible results.

Make Everything as Easy as Possible

Mobile marketing is a great way to reach an enormous, engaged audience, but you need to understand how that audience is interacting with you. Mobile devices are easier to use than ever before, but they still can’t rival the functionality of traditional computers. If you want to drive mobile subscriptions and more business, you need to simplify everything.

Don’t require too much information when somebody is creating an account for your mobile app. Let them do it with just a username and password. Once they’ve created an account, offer incentives, such as coupons or bonus loyalty points, for additional information. Use shortcodes to make text message subscriptions as simple as sending a single word. The fewer barriers to entry mobile users have, the more people you’ll attract and keep.

Have you used mobile marketing to drive sales? Share your own tips and tricks below!

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Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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5 Types of Digital Marketing

Marketing is an ever-changing aspect of a business. In the past decade, we’ve seen how modern technology has completely revolutionized the way businesses promote and sell their products and services. In fact, a 2013 study conducted by Adobe noted that 76 percent of people think that marketing has changed more in the past two years than it did the entire 50 years before. This is even more pronounced today as the Internet becomes more pervasive. Indeed, the Internet is a game-changing technology with a tremendous impact on modern marketing. Alongside its ubiquity is the rise of online marketing, which many consider having replaced traditional marketing channels, such as TV, radio, and print ads. More and more businesses now adopt this form of marketing. Statista projected that global spending on digital marketing would reach 306 billion dollars in 2020 and account for the majority of marketing efforts. But while digital marketing has enabled businesses to reach their target audience more readily, the rapidly changing technology and marketing trends have brought in some confusion, especially for businesses that are not well-versed with online marketing. Today, there are numerous digital marketing trends available to marketers and brands. Each of these methods has its unique uses, as well as, pros and cons. For many businesses, deciding on which digital marketing strategy to take is not easy. To help you choose the best direction, an expert from a digital marketing agency, Warroom Inc., explains to us the top five time-proven and tested digital marketing types. Email Marketing: Email marketing is a time-tested type of online marketing. This has been around far longer than other digital marketing techniques. While there have been many changes in the way this campaign is done, it remains very useful. With this strategy, marketers have full control of the message. Email marketing is different from the regular emails you send to a boss or a friend. Marketers use available data regarding a user to come up with carefully crafted and targeted messages based on the recipient’s position in the sales funnel. These emails can range from informational email to product update email to welcome email and many other types. Email marketing not only gets your message across. You can also gather relevant information about your target audience through emails. With this data, you can come up with a more calibrated and more successful marketing campaigns. Content Marketing: Content marketing is considered the foundation of all other types of digital marketing. With content marketing, you need to regularly produce relevant and interesting contents such as social media posts, videos, articles, blogs, and other creative. Quality content is crucial in bringing across your message and keeping your audience engaged. Content marketing is a tricky endeavor. There are a lot of things to consider such as grammar and spelling, effective use of keywords, proper messaging, use of graphics, persuasiveness, etc. Keeping the content relevant, unique and fresh is also crucial in a successful content marketing campaign. Social Media Marketing: According to the 2018 Global Digital suite of reports from We Are Social and Hootsuite, there are 3 billion social media users worldwide. This makes social media a very effective platform for advertising and promoting your brand to consumers. Since users are hooked to social media sites such as Facebook, Instagram, and Twitter on a 24/7 basis, it makes it a perfect place to market and sell your products and services. Aside from the millions of users connected to social networking sites, it is also a cost-effective digital marketing strategy, especially when you’re able to hit the right buttons. The proper use of social media marketing techniques can help ensure that you’re reaching the right audience and get them to use your brand. Search Engine Optimization (SEO) Marketing: SEO Marketing is an essential marketing tool that every business needs. The goal of this marketing campaign is to increase your website’s visibility by placing it on top of search engines, such as Google and Bing. For example, if a user is looking for a dog grooming kit, you want to place your brand on the first page of Google’s result. You need to know what customers are searching for (keyword research) and optimizing your website around those keywords (keyword optimization). This helps boost traffic to your site. Link Building: Among the earliest digital marketing trends, link building can help increase the number and quality of inbound links to your website. This can help improve page views and visits, and ultimately, website or webpage ranking. If you want your product to be easily searchable in search engines, then you need to implement link building strategies. These are just five of the many types of digital marketing out there. Each of these techniques has its own uses that can help you promote and advertise your business. Read Also: Essentials For Digital Marketing The Importance Of SEO Based Digital Marketing Services 7 Proven Marketing Tactics To Increase Your ROI In 2018

Why DOOH Advertising Should Be A Part Of Your Multi-Channel Marketing Strategy

In today's hyper-connected world, consumers are constantly bombarded with advertisements across multiple channels. To effectively engage your target audience, it's essential to adopt a multi-channel marketing strategy that integrates various touchpoints. One channel that should not be overlooked in this approach is digital out-of-home (DOOH) advertising. With its unique ability to captivate consumers in public spaces, DOOH offers several compelling reasons why it should be an integral part of your multi-channel marketing strategy. Extended Reach and Increased Visibility: DOOH advertising provides an opportunity to expand your brand's reach beyond the confines of online and traditional media. By leveraging strategically placed digital displays in high-traffic areas such as shopping malls, airports, and transit stations, you can expose your brand to a larger audience. Unlike other advertising channels that are limited to specific devices or platforms, DOOH has the advantage of reaching consumers when they are outside their homes, making it an effective way to generate brand awareness and increase visibility. According to a study conducted by Nielsen, DOOH advertising has the potential to reach 90% of the population in some markets (1). By including DOOH in your multi-channel marketing strategy, you can tap into this vast audience and ensure that your brand message reaches a diverse range of consumers. Targeted and Contextual Messaging: DOOH advertising allows for highly targeted and contextual messaging, enabling you to deliver relevant content to specific audiences. DOOH networks often provide advanced targeting capabilities based on factors such as location, time of day, and audience demographics. This level of granularity allows you to tailor your messaging to resonate with the specific audience present at a given location, enhancing the relevance and effectiveness of your campaigns. For example, a sports apparel brand can display ads promoting its latest collection near gyms or sports facilities, targeting fitness enthusiasts. Similarly, a cosmetics brand can showcase its products in high-end shopping districts to attract its desired demographic. By leveraging the targeting capabilities of DOOH, you can ensure that your message reaches the right people at the right time and place. Seamless Integration with Digital Channels: DOOH advertising seamlessly complements your digital marketing efforts by bridging the gap between offline and online channels. With the rise of technologies like near-field communication (NFC), QR codes, and mobile integrations, DOOH campaigns can drive engagement by encouraging consumers to interact with your brand through their smartphones. For instance, a DOOH ad can display a QR code that leads consumers to a landing page or a mobile app where they can learn more about the product, make a purchase, or participate in a contest. By integrating DOOH with digital channels, you create a cohesive brand experience and increase the chances of converting offline interactions into online actions, ultimately driving customer engagement and conversions. Enhanced Creativity and Engagement: DOOH advertising offers unparalleled opportunities for creativity and audience engagement. With dynamic digital displays, you can deliver captivating and visually appealing content that captures attention and leaves a lasting impression. The ability to incorporate motion, animation, and high-resolution visuals enables you to tell compelling stories and convey your brand's message effectively. Moreover, DOOH campaigns can incorporate interactive elements such as touchscreens, motion sensors, and augmented reality (AR), enabling consumers to actively engage with your brand. These interactive experiences foster deeper connections, increase brand recall, and encourage social sharing, amplifying the impact of your marketing efforts. For example, an automotive brand can create an interactive DOOH display where passersby can virtually customize the features of a car and visualize it in real time. This hands-on experience not only generates excitement but also allows potential customers to interact with the brand in a memorable and engaging way. Measurable and Data-Driven Insights: Like other digital channels, DOOH advertising provides valuable data and insights that can inform your marketing strategies. Metrics such as impressions, dwell time, and interactions can be tracked and analyzed to gauge the effectiveness of your campaigns. By leveraging these insights, you can optimize your DOOH messaging, make data-driven decisions, and allocate resources more effectively. In addition to these basic metrics, DOOH can leverage advanced technologies for even more granular data. For instance, facial recognition technology can provide demographic information about the audience, allowing you to gauge the composition and characteristics of the viewers. This data-driven approach helps you understand your audience better, refine your targeting, and tailor your messaging to maximize engagement and conversions. Unique Brand Experiences: DOOH allows you to create unique and memorable brand experiences that are difficult to replicate through other channels. Whether it's a large-scale projection, a digital billboard takeover, or a stunning interactive display, DOOH enables you to captivate audiences and differentiate your brand from competitors. By providing immersive and innovative experiences, you can create a strong emotional connection with consumers, ultimately driving brand loyalty and advocacy. For example, a fashion brand can collaborate with an artist to create a mesmerizing digital art installation that showcases their latest collection. This visually striking display not only attracts attention but also associates the brand with creativity and innovation, leaving a lasting impression on viewers. In conclusion, digital out-of-home advertising should be an integral component of your multi-channel marketing strategy. By incorporating DOOH into your overall marketing mix, you can expand your brand's reach, deliver targeted messaging, seamlessly integrate with digital channels, foster engagement, gather valuable data, and create unique brand experiences. By leveraging the power of DOOH alongside other marketing channels, you can maximize the impact of your campaigns and effectively engage with your target audience in both offline and online environments. Read Also: What is a Digital Marketing Agency and What Can It Do For You? This Is Why Social Media Is Essential in the B2B Sales Process 5 Benefits of Digitalization in Marketing

7 Proven Marketing Tactics to Increase your ROI in 2018

The digital marketing landscape has become more diversified than ever in 2018 because consumers are generating their own content and marketers are searching for more ways to create product awareness and interest. Since the digital space is highly competitive, marketers are ready to do whatever they can for gaining a competitive advantage. However, instead of dipping your hand in all the pies, it is best if you use marketing strategies that are bound to increase your ROI in the form of more leads, higher traffic, increased conversion, and sales. In a nutshell, you want to use tactics that add something to your bottom line. Listed below are 7 of those marketing tactics that do exactly that and can be used to boost profits in 2018: Tactic 1: Instagram Ads After Facebook, Instagram has become the newest force in social media. Just like Facebook Sponsored Posts and Twitter’s Promoted Tweets have given results, Instagram Ads can also be immensely powerful. They are like digital chameleons because they are able to blend in with the audience’s feed for increasing awareness and driving traffic to your website. While the demographics of the social network is similar to that of Facebook, Instagram has distinguished itself with a greater level of engagement and creativity and gives you exposure to the right audience. Tactic 2: Reviews The online reputation of a business can be hugely influenced by customer reviews. Businesses with no reviews, no recent reviews or with negative ones are at a significant disadvantage as opposed to their competition. As a matter of fact, more than 80% of people have stated that their buying decisions are influenced by negative customer reviews. Thus, it is essential for every business to get positive customer reviews and should also respond to them in a timely manner. Positive reviews can be showcased on the website and on social media and negative reviews can be addressed before they go viral. Improving the customer review score boosts SEO ranking and improves online reputation. The best way to get reviews from your customers is by contacting them directly. By using a tool called GMass, you can email all of your customers at one time asking them to write a review of their experience. They would be more likely to write a review if they are already online checking their emails than having to remember to write one after they got home from their shopping trip. Tactic 3: Evergreen Content This is content that stays relevant and interesting for a long time, regardless of any cultural change. This can include industry resources, tutorials, tips, and product reviews. While this usually refers to white papers and blog content, evergreen content can also be used for video content, infographics, and email marketing. Tactic 4: Crowdsourced Content Yes, the statement ‘content is king’ might be getting old, but it remains true still. Content remains very powerful in today’s competitive market and can turn the tide for a business. The problem is that turning out heaps of creative and useful content requires lots of resources and time. Therefore, it is not surprising to see a new trend emerge; businesses have begun to collaborate and crowdsource because this allows them to get access to meaningful and relevant content. By soliciting ideas from others, a business is able to get the best quality content and save a ton of its valuable time without making any compromises on quality. With crowdsourcing, you leave the idea and word generation to someone else, mostly in your industry. This enables a business to get insights it may not have come up on its own. Also, using this content allows you to reach a greater audience because the ones who created the content will also share it out. Read also: Improve Your Local SEO Via Content Marketing Tactic 5: Retargeting Ads You just checked out an amazing new camera on Amazon and now when you visit Facebook, YouTube or any other website, you can see ads about cameras. This is a feature of Google Adwords and ad serving networks of other search engines, which is called retargeting or remarketing. When you check a business’s website, they can serve you with relevant and interesting ads wherever you go. Marketers are thrilled with this tactic whereas customers feel a bit creeped out. The best part? Your business already knows what the customer is looking for and targeting them with similar products will actually bring them back to you. Tactic 6: Video Content Marketing Traditionally, video marketing for dispersing content was termed unfeasible and getting an ROI from the video was quite difficult. However, this is the era of smartphones that have spectacular cameras and video streaming services that show you videos in just a few taps. This means that now the benefits of video content marketing can go beyond its cost. Every business needs to use video for product launches, Vlogs, tutorials, and tips because they provide value to the viewers. Videos allow a business to use humor, appeal to emotion and aid apprehension for relating to your customers in a better way. The same cannot be achieved with a written blog. Tactic 7: Custom Landing Pages Simply put, landing pages are webpages describing a piece of content, which require users to enter their information to unlock the said content. It is regarded as a lead capture tool because you want to be able to convert the readers into leads and customers when they go over your content. Otherwise, it is only a waste of time and resources. Landing pages linked from an email or blog should be connected to digital marketing content. Also, the featured content can be an eBook, white paper or anything else, but it has to be valuable enough for people to give their contact info. Using these 7 proven marketing tactics will help a business in increasing its ROI in 2018 effectively. Read also: Building a Brand for Your Small Business Avoid these 5 Mistakes before Starting an SEO Influence Marketing Tool to Move from Local to Global Market How to Write and Design an Article that Attracts New Customers to Your Business

5 Actionable Mobile Marketing Tips That Drive Sales

Build Websites With Mobile in Mind

Create a Mobile Loyalty Program

Start Distributing Coupons via Mobile Instead of Print

Use Text Messages to Nurture Your Leads

Make Everything as Easy as Possible

Digital Marketing Classes: What You Need To Know

4 points to consider when creating a Great Content Marketing Strategy

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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5 Types of Digital Marketing

Why DOOH Advertising Should Be A Part Of Your Multi-Channel Marketing Strategy

7 Proven Marketing Tactics to Increase your ROI in 2018

5 Actionable Mobile Marketing Tips That Drive Sales

Build Websites With Mobile in Mind

Create a Mobile Loyalty Program

Start Distributing Coupons via Mobile Instead of Print

Use Text Messages to Nurture Your Leads

Make Everything as Easy as Possible

Share this Article

Digital Marketing Classes: What You Need To Know

4 points to consider when creating a Great Content Marketing Strategy

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Popular

Follow Us

Recent

Related