5 Actionable Mobile Marketing Tips That Drive Sales

Published on: 08 June 2021 Last Updated on: 21 December 2024

Driving sales is the most important task for any marketing department, no matter how large or small your business. Here are five ways to leverage mobile marketing to increase sales immediately:

Build Websites With Mobile in Mind

Traditionally, websites are built to perform well on desktop and laptop computers, and then later they are optimized for mobile. In today’s business environment, however, it should be the other way around. Take a look at these statistics about mobile search traffic:

70% of searches made on smartphones or tablets result in immediate action.

73% of consumers believe mobile websites load too slowly.

68% of traffic is lost if a website isn’t configured well enough for a mobile device.

Clearly, mobile searches are valuable, and your competition is losing out on these opportunities. Take the time to capture them, or you’ll lose out on sales, too.

Create a Mobile Loyalty Program

One of the best uses for a mobile application is to provide a loyalty program for your audience. Here are the benefits you can expect your brand to immediately enjoy:

They’re less expensive than most inbound tactics that focus on finding new business rather than improving loyalty.

Companies that run loyalty programs usually enjoy more growth than other companies.

Your company’s reputation is improved by simply launching a loyalty program.

You’ll have access to a larger portion of your customer’s overall spend.

Not only that, but your customers benefit too. On average, 90 percent of all users with mobile devices believe that enrolling in a brand’s loyalty program benefits them. It’s a win-win situation.

Start Distributing Coupons via Mobile Instead of Print

One of the best tools you have in your arsenal to drive sales is coupons. Sending them out gives customers an instant incentive to make a purchase immediately, but if you want your customers to use them, you need to make it convenient for them to do so.

That’s why mobile devices are the perfect way to distribute your coupons — convenience. Instead of having to print or clip the coupons and bring them when they shop, they’ll have instant access. This is the biggest reason that mobile coupons have a redemption rate that’s 10 times higher than print or clip coupons.

Use Text Messages to Nurture Your Leads

Text messages are extremely effective at getting read, with an incredible 98 percent open rate. Compare that to email, which hovers slightly above 20 percent. With that kind of power, not taking advantage of text message marketing is a huge mistake.

One of the best ways to use text messages is to nurture existing leads. Text messaging is an extremely personal communication method, so sending out generalized blasts isn’t a good idea; instead, you want to send relevant, timely information to a targeted audience. Because you know that your message is going to be read, delivering the right message at the right time drives incredible results.

Make Everything as Easy as Possible

Mobile marketing is a great way to reach an enormous, engaged audience, but you need to understand how that audience is interacting with you. Mobile devices are easier to use than ever before, but they still can’t rival the functionality of traditional computers. If you want to drive mobile subscriptions and more business, you need to simplify everything.

Don’t require too much information when somebody is creating an account for your mobile app. Let them do it with just a username and password. Once they’ve created an account, offer incentives, such as coupons or bonus loyalty points, for additional information. Use shortcodes to make text message subscriptions as simple as sending a single word. The fewer barriers to entry mobile users have, the more people you’ll attract and keep.

Have you used mobile marketing to drive sales? Share your own tips and tricks below!

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Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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6 Steps to make Your Trade Show a Success

If you know the market activities known as the trade show, then you know how important they can be to develop a company. Trade shows provide a variety of resources including growing knowledge of the brand, networking with potential buyers, and making sales. Trade shows mark a major investment for a company. Therefore, in the marketing field of expertise, you need the statistics to show that this is a successful strategy. Here are six tips to ensure a good trade show: 1. Find Objectives and Set your Budget The first step to succeeding in a trade show is to know whether you want to demonstrate. You definitely won't be watching the same show based on the primary goal. However, it is important that you bear in mind the industry's biggest trade shows. You should walk step by step through the goods you want to make their debut or display at the trade show. Never endanger the reputation of your business for inexpensive short-term deals. What could appear inexpensive and enticing now may be dangerous in the long run? You can have your budget set up now. 2. Prepare your staff and teams It's important to have a strong sales staff and we would recommend you pick the best out of the squad for the trade show. Work them out carefully; clarify explicitly the priorities and stakes involved. ExpoMarketing is having too much competition in the market so you really need to choose the best staff for your trade show. You have two choices, whether to put in an in-house group or to hire an organization with event workers that have expertise with running trade shows. Whatever you decide, realize that your company will be the face of the employees working your booth. 3. Product Demos It's important to show your product and be prepared to allow the participants to test it out. Customers want something to see, touch, or even try before buying them. Send them a custom email to thank them for coming, and give them more detail about your company. You can also make a meeting. It's very essential to do so when everybody still considers each other. A strong trade show is easy to bear fruit if you respond quickly. 4. Giveaway free products People enjoy free things and plan to win quite a bit at trade shows. you can attract a crowd with anything as basic as freshly baked cookies, or you can go a step better with discounted items such as markers, shirts, notebooks, or water bottles. It will help crack the ice, open discussions, and ideally, prospects that are eligible. Try selling something that is important to your business. 5. Take Lead notes Your business card is an opportunity to expand your discussion past the trade fair, and a clear reminder of who you are. It's a must for skilled people. You feel out of place without brochures and people are less likely to be taking you seriously. 6. Follow Up Refer to the lead notes to craft customized messages that answer each future customer's unique needs and wishes. Know your primary aim that must be to transform the implementation of trade shows into long-term market partnerships. Read Also: What Type Of Inflatables Should You Opt For At Your Business Event Getting a Return on Investment From Using a Trade Show Booth A Well-Oiled Trade Show Machine: The Ones Running the Show

How to Use Personalization Tags in Klaviyo Email Templates for Higher Click Rates

Email marketing is a field, truely competitive in nature. It seizes the interest of subscribers along with encouraging them to get up close and personal with your content. Let me tell you an effective way of achieving this- personalization. Klaviyo has recently gained momentum for being the leading email marketing platform. Not only does it provide robust tools that give life to your boring email templates, but it also uses tags. Some of these tags use the dynamic insertion of individual subscriber data. In this comprehensive guide, we are going to dive into multiple ways of using personalization tags in Klaviyo email templates. Stick to us till the end if you want to comprehend the basics of personalization tags. Get a detailed idea about how to implement advanced techniques and various other useful strategies. Let’s get started, then! Understand the Basics of Personalization Tags In general terms, personalization tags refer to placeholders in an email template that get replaced with some specific information related to your subscriber list. These tags usually include the subscriber’s name, recent purchase, and even the location. For instance, rather than beginning the email with a typical “Dear Customer” statement, use tags like “Dear [First Name]," which makes the email look more personal. Klaviyo uses personalization tags that are super easy to use. You can either insert them directly into your templates or in other email drafts. For example, typing “{{ first_name }}” in your template will automatically replace it with the subscriber’s first name when the email is sent. The change might look small, but it makes an enormous difference in the emails you receive, giving the impression of a more customized email. The correct use of these tags assists in building a positive connection with your audience. If subscribers see their personal name or details, they are more likely to open the email and even click on links. Now, this is exactly why personalized emails are much more popular than custom emails. All in all, understanding and using personalization tags is the initial step in making your Klaviyo emails more engaging and effective. With basic tags like the subscriber's name or location, you can start to see an improvement in your email open and click rates. This sets the foundation for more advanced personalization strategies. Personalize Subject Lines for Better Open Rates Subject lines are initial elements a subscribers see, so making them personal can greatly increase your open rates. In Klaviyo, you can use personalization tags to include the subscriber's name or other relevant information in the subject line. For instance, you can use "Hey {{ first_name }}, See What's New Just for You” instead of a common subject like "Check Out Our New Products.” Such an approach gives your email a more personal touch, and people are likely to open it. When people see their name in the subject line, they are more likely to open the email because it feels like it was written specifically for them. And that’s not all! There is a plethora of data that makes your subject line more engaging. All it takes it to look for all those data. For example, you can take subscriber’s location into account and pitch them with a more personalized email. Another example could be using recent activity data. In case the subscriber recently viewed some product on your website, you can create a subject line like "Still Interested in {{ product_name }}? Get It Before It's Gone, {{ first_name }}!" Amazing, right? This not only personalizes the email but also reminds them of something they are interested in, increasing the chances they will click through. By using personalization tags in your subject lines, you make your emails more appealing and increase the likelihood that subscribers will open them, setting the stage for higher engagement and click rates. Tailor Email Content to Individual Preferences After you grab the attention of your subscribers, it’s time to give it a much custom touch. Now, the next big thing is to make the content list of your email more engaging. Klaviyo lets you use personalization tags within the email body to create a more customized experience for each recipient. The third instance is to begin your email with a friendly greeting like, "Hi {{ first_name }}, we noticed you enjoyed browsing our selection of {{ category }} products!" This approach makes the reader feel acknowledged and valued. Using personalization tags effectively is important as it helps subscribers make an informed decision about further purchases. For instance, "Since you loved {{ previous_product }}, we think you'll also like these new arrivals." This not only personalizes the email but also showcases products that the subscriber is more likely to be interested in, increasing the chances they will click on the links. Make extra effort to customize special offers and discounts. For example, "As a thank you for being a loyal customer, {{ first_name }}, here's a special 10% off on your next purchase of {{ favorite_category }} items!" This type of customization makes the offer feel exclusive and tailored to the subscriber's preferences, encouraging them to take advantage of the deal. Customizing your email content to align with the preferences and actions of individual subscribers can cultivate a more captivating and pertinent experience, resulting in elevated click rates and enhanced overall email efficacy. Use Behavioral Data for Triggered Emails Employing behavioral data to deploy triggered emails represents a potent strategy for amplifying click rates. Klaviyo simplifies the process of setting up these emails; all you have to do is use its user-friendly interface and other features. With Klaviyo's email templates tailored for such triggers, businesses can effortlessly configure automated emails triggered by specific subscriber actions, like browsing a product page, adding items to their cart, or completing a purchase. Such automation ensures timely and personalized communication, thus leading to greater engagement and driving higher click rates. For example, if a subscriber explores a product page without completing a purchase, you can send a follow-up email containing a personalized message such as: "Hi {{ first_name }}, we noticed you were checking out our {{ product_name }}. Here’s a special discount just for you!" Including a discount code or highlighting product features can entice them to return and complete the purchase. Another scenario involves leveraging cart abandonment emails. In case a subscriber adds items to their cart but doesn't finalize the purchase, you can send a customized email prompting them to complete their order. Take, for example, a message that can send a reminder email: "Hi {{ first_name }}, you left something in your cart! Don't miss out on {{ product_name }}." Including images of the abandoned products and a direct link to the cart makes it easy for them to pick up where they left off. Post-purchase emails are also effective. After a purchase, you can send a thank you email with product recommendations: "Thanks for your order, {{ first_name }}! Based on your recent purchase, you might also like these items." This keeps your brand top-of-mind and encourages further shopping. Utilizing behavioral data to deliver these precise and well-timed emails contributes to a heightened level of personalization, thereby increasing the likelihood of subscriber engagement with your content. Conclusion: Enhance Your Email Campaigns with Personalization Tags In conclusion, personalization tags in Klaviyo email templates are a game-changer for boosting click rates and overall engagement with your audience. By harnessing the potential of personalization, you can establish deeper connections with your subscribers and boost the probability of them engaging with your emails. Just envision receiving an email that greets you by your first name, suggests products aligned with your past browsing, and presents exclusive discounts tailored to your preferences. This exemplifies the impact of personalization tags in practice. With Klaviyo, you have the tools to implement personalization tags seamlessly into your email campaigns. Whether it’s using demographic data, past purchase behavior, or engagement history, there are countless ways to tailor your messages to each individual subscriber. Leveraging the goodness of personalization tags in your email template helps you send targeted and relevant content. It resonates with your audience on a deeper level. This not only leads to higher click rates but also fosters stronger customer relationships and ultimately drives more conversions. So, don’t miss out on the opportunity to take your email marketing to the next level with personalization tags in Klaviyo. Explore various strategies, analyze outcomes, and consistently refine your campaigns to enhance their impact. By adopting the appropriate methods, you'll witness a significant increase in click rates and witness your business flourish. Read Also: How to Integrate Email Marketing With SEO? Your Ultimate Guide To Creating SMS Marketing Campaigns Getting The Most Out Of Your Email Campaigns By Getting The Audit Right!

5 Proven Customer Acquisition Strategies For B2C Startups

In the dynamic world of business, where attracting and retaining customers is the heartbeat of success, investing in a robust customer acquisition strategy becomes not just important but pivotal. For B2C brands, this strategy isn't just a checkbox; it's the very essence of their marketing initiatives. They stand at the crossroads where tradition meets innovation, recognizing that while tried-and-true methods are the foundation, the ever-changing landscape demands a fresh perspective—a stylish remix of the classics. B2C customer acquisition is the linchpin, the gateway to creating a customer base that not only fuels short-term growth but lays the foundation for enduring relationships. B2C brands acknowledge this, making customer acquisition their numero uno marketing initiative. However, in this fast-paced arena, strategies, much like fashion trends, have a way of evolving. What once captivated the audience may now seem commonplace. The challenge lies not just in adhering to the familiar but in reinventing the approach, putting a contemporary spin on iconic methods. Marketing is akin to a fashion designer crafting a new collection—retaining the essence of what works while infusing creativity and innovation. Whether it's through leveraging emerging technologies, embracing data-driven insights, or redefining storytelling, the goal is to ensure that the customer acquisition strategy remains not just effective but captivating. As B2C brands step into the limelight of customer acquisition, they understand that the runway is dynamic, and staying en vogue requires constant evolution and the courage to breathe new life into the timeless art of attracting and retaining customers. Win Customers With Proven Strategies For B2C startups navigating the competitive landscape, a successful customer acquisition strategy is the compass that points toward sustainable growth. Here are five proven strategies that have consistently delivered results: Content Marketing Brilliance Develop engaging and valuable content that speaks directly to your target audience. Whether through blog posts, videos, or social media, content marketing establishes your brand as an authority in your industry, attracting and retaining customers over the long term. Social Media Mastery Leverage the power of social media platforms to connect with your audience. Create compelling content, engage in conversations, and utilize targeted advertising to reach potential customers where they spend their time online. Referral Programs With A Twist Encourage satisfied customers to become brand advocates through innovative referral programs. Offer incentives that go beyond the traditional discounts, providing unique perks or exclusive access to foster a sense of community around your brand. Influencer Collaborations Partner with influencers who resonate with your target demographic. Authentic collaborations can introduce your brand to a wider audience and build credibility through trusted voices in your industry. Seamless User Experience Ensure that your website and overall user experience are seamless and intuitive. A user-friendly interface, easy navigation, and a secure purchasing process contribute to positive customer experiences, enhancing the likelihood of acquisition and retention. Conclusion: Regardless of the strategies employed by B2C startups, the heartbeat of sustainable growth lies in recognizing and appreciating the customers' significance. Beyond the intricacies of marketing tactics and engagement strategies, the fundamental principle is clear—prioritize customer value. Read Also: How To Make Your Online Business More Humble By Managing Your Reputation The Online Reputation Management Mystery Revealed Online Marketing : Selling Your Product And Services

5 Actionable Mobile Marketing Tips That Drive Sales

Build Websites With Mobile in Mind

Create a Mobile Loyalty Program

Start Distributing Coupons via Mobile Instead of Print

Use Text Messages to Nurture Your Leads

Make Everything as Easy as Possible

Digital Marketing Classes: What You Need To Know

4 points to consider when creating a Great Content Marketing Strategy

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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6 Steps to make Your Trade Show a Success

How to Use Personalization Tags in Klaviyo Email Templates for Higher Click Rates

5 Proven Customer Acquisition Strategies For B2C Startups

5 Actionable Mobile Marketing Tips That Drive Sales

Build Websites With Mobile in Mind

Create a Mobile Loyalty Program

Start Distributing Coupons via Mobile Instead of Print

Use Text Messages to Nurture Your Leads

Make Everything as Easy as Possible

Share this Article

Digital Marketing Classes: What You Need To Know

4 points to consider when creating a Great Content Marketing Strategy

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Popular

Follow Us

Recent

Related