Published on: 07 January 2019
Last Updated on: 04 September 2024
When you start a business, you will not always be available to handle all the tasks, and even if you are available, you may not have the capability to do it on your own. Therefore, apart from hiring employees in different departments, you might also require to work closely with marketing and public relations agencies who will help in placing your company in a better place than it is today. Public relation is a wide term that entails a lot of activities, and this is one of the reasons why you might need it in your business to have access to information in the wider market. These agencies have a lot they can tell and do for you concerning your personal life and your business. However, to get the best services from a marketing and PR firm, you must consider the qualities they possess to ensure they have an effective PR strategy. Here are some of the reasons why you need to listen to PR agents.
1. Presentation Of New Ideas:
If you rely on your ideas alone to grow your business, you will find that you are doing the same thing you started with and therefore achieving the same results you were achieving then. However, if you consider working with a marketing or PR agency, they will first understand your business operations, and then provide you with new and more creative ideas for growth and success of your business. These people tend to be more exposed to the outside world because their work entails gathering information outside there and then use it effectively to advise business people. They will also train you on better, effective and safer ways of telling your story out there without ruining your image and reputation.
2. Developing Brand Identity:
Consumers tend to trust brands that are well established, and a marketing or PR firm can help you in building your brand identity. With their skills and experience in building other brands out there, they will also improve customers’ recognition by identifying your key and unique selling points and build them from there. The building of brand identity include getting people to understand your products and services, the difference they make to people’s lives and why they should buy from you. Good communications on Behrman is one of the things that have kept some businesses alive even if their products or services are not better than those of their competitors.
3. How To Effectively Communicate:
Communication is key in everything you do whether in business or personal life. This is the reasons why a PR agent will tell that it is not what you say, how many messages you send or how long your message it but how you say it. Anything you say to the people will be open for analyzing and how you say it will determine whether you are building a good image or ruining it. A good PR agency will help you to develop or outline your vision, mission, core values and goals in a way that they will be attractive and compelling. Why don’t you work with a PR agent who will help you in becoming an effective communicator?
4. Your Relationship With Media:
Media can either build or ruin your brand or business, and this will depend on how you relate with them. This is one of the core services offered by marketing and public relation agencies whereby they help you in building a good relationship with the media. The agencies always have contact addresses and access to the media people and therefore know the kind of stories that would be accepted and how to win an interview or a page coverage on a popular magazine. Featuring in any of these is a great achievement. However, you must know how to apply due diligence and a high level of creativity for you to produce a compelling story to be featured. Public relation agencies have mastered this art and therefore will help you achieve the best when it comes to media relations.
It would be very hard for an entrepreneur to succeed when working alone and that is why partners such as marketers and public relation agents are required to help you in the success journey.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Content marketing has been around for quite a long time, and it is the go-to marketing strategy for many businesses nowadays. But everybody uses it, and the results they get are more or less along the same lines…in terms of the time they take to materialize.
What if you’re looking to get better results from your content marketing endeavors? What if you want to do some smart work rather than hard work?
In this post, let’s take a look at some answers to this question.
What Is Content Marketing?
Content marketing is basically defined as the type of marketing that involves creating and publishing/distributing content to a certain audience. The purpose of distributing this type of content is to increase awareness of the product/services so that they can be sold more. While “content,” in this context, refers to the content of all types, mostly written stuff is utilized for marketing purposes.
This type of marketing takes different shapes and forms.
Some people can engage in content marketing by writing and publishing blogs regularly. Others can utilize their product pages as a medium to engage in marketing, i.e., by making the descriptions and the visuals, etc., appealing and attractive.
Actually, instead of mentioning them here somewhat haphazardly, let’s look at some of the content marketing methods in detail before moving on to the tips.
What Are Some Common Methods Of Content Marketing?
Here are a few of the common ways in which content marketing is employed.
Blogs: Blogs, especially when created by a professional writing service, have a key role that goes beyond just advertising products or services. Their main goal is to educate and engage readers. This approach helps grow a brand's readership and audience. By providing valuable and informative content, the brand naturally attracts more people. This isn't just a marketing strategy; it's about genuinely helping readers. As more people find the blogs helpful, they start to trust and follow the brand, leading to increased business opportunities. With the help of a blog writing agency such as Compose.ly, brands can consistently deliver high-quality content that connects with their audience.
Emails: Email marketing is technically a marketing strategy on its own, but since it almost always utilizes content of some sort, it can also be mentioned in content marketing. In an email marketing campaign, individuals are reached out separately by the brand. These emails can either inform the recipient about some sort of new product release, a sale or a special discount, etc.
Newsletters: Newsletters are technically emails, but they are not like other messages that are typically used and sent in an email marketing campaign. While the latter, for the most part, directly promote the offerings of a brand, newsletters are geared toward educating the readers. You can think about them to be a type of hybrid between a blog and a typical email marketing message.
E-books: While this one is a more elaborate step than what brands usually do, it is a good way to engage in content marketing.
Now, with all that out of the way, let’s take a look at some tips that you can follow to get better results from your content marketing endeavors.
Tips For Getting Better Results From Content Marketing
As we mentioned earlier, while content of all types can be employed in content marketing, written content is the most common…and perhaps the toughest to create. That is why our tips will be geared towards it in particular.
Don’t Write Like A Robot, And Don’t Write For Robots
In that rather wordsmith-is line, we’ve summed up one of the most important principles of writing online content.
Firstly, when you write content for marketing purposes, be it of whatever type and kind, you should make sure that your tone is friendly, communicative, and human-like. Mind you, there are exceptional cases where a totally opposite tone would be more suitable, but we are talking about the common cases here.
This is what we mean by not writing like a robot.
Here is what you can do to make your writing tone fall into this criterion. Of course, depending on the situation at hand, some of these tips may not be very applicable.
Try and refer to the reader as “you” and yourself as “I” or “we.” This is one of the basic and simplest ways to make your tone look more natural and human-like.
Since you have to make your written content look more like a conversation than a piece of written text, you should reduce your overall use of passive voice. People hardly use passive voice when they speak. I mean, I could have just said, “The passive voice is hardly used by people when they speak,” but I did just make my point.
Keep sentences short. Keeping your sentences short can also give a natural touch to your writing and make it more reader-friendly.
The second part of our tip was Don’t write for robots.
We should actually clear this up a little before moving on.
Nowadays, a lot of content marketing is done via search engines. When people write blogs, they channel them to their readers via search engines. The same goes for a lot of other types of content, like product descriptions and e-books, etc.
Now, in a bid to make their content look nice to the search engines, a lot of people can end up making it look too mechanical, erratic, and awkward for human taste.
Consider the following example:
We offer the best ramen in Tokyo. Our quality ramen store in Tokyo is very good. Buy quality ramen near me in Tokyo. (Note the atrocious keyword usage)
Good content? For the search engine, maybe. For the reader? It’s just gibberish.
You have to avoid doing this sort of stuff when writing content for your audience. You should strike a balance between making the content appealing for SEs as well as your human readers.
Do Proper Research…And Use It
When it comes to content marketing materials such as blogs and newsletters, your aim should be to provide reliable and educative content to your audience. This can only be done if you do proper research and then utilize it when writing the content itself.
In this part, let’s look at how you can do research properly and what benefits you can get from it.
Here are some things that you can do for effective research:
Look for popular and reliable sources on the internet. Before you start gleaning information from anywhere, you should establish its reliability first.
Once done, be sure to find out relevant facts and figures to add to your content. This tip is, of course, subjective. In some types of content, adding facts and figures may not be very suitable. However, it can be a good idea in things like blog posts, emails, and the like.
If you find yourself in a situation where you have to use some material from a source verbatim in its actual form.
(More important than implementing theoretical and conceptual information is the utilization of the data you get from audience research. In other words, you should conduct audience research and then use the details that you find to adjust your content as per the needs of the audience. When we say “audience research,” we basically refer to using analytical tools to find out necessary information and details about your audience, such as the details about their age, gender, location, and so on.)
Now let’s look at what benefits you can get by doing and incorporating research into your work.
Authority: When your content is backed with research, it comes off as authoritative. For example, when you present a stat for a certain situation or occurrence, it looks more grounded as compared to an opinionated guess.
Up-to-date information: Conducting research can also get you in touch with up-to-date information. By not researching your material before writing it, you can get stuck with old, outdated information that can neither help you nor your readers.
Value: When your content is based on research, it provides value to your readers. For problems, it can provide solutions. For choices, it can provide expert opinions.
This sort of content is a lot more potent in building a better readership and for growing your brand.
Aim For Content Perfection
Perfection is not attainable, but if we chase perfection, we can catch excellence.
Vince Lombardi
It’s a bit of a dramatic way to start off this heading, but it does make the point that we want.
No content is perfect because perfection (least of all in written content) is not achievable. But if you aim for the bullseye, you can land somewhere close to it.
That is why you should make all the effort possible to remove all types of imperfections from your content.
Grammar errors: Grammar errors are by far the most common and most harmful errors that you can make in your content. You should be proactive about avoiding such errors during the writing phase. And once you do write the content, you should take steps like proofreading the content and using an online grammar checker to weed out the remaining ones.
Clunky readability issues: Readability issues, such as confusing words, long-winded sentences, and weird phrase choices, can also adversely affect the quality of content. you can remove these types of imperfections from your content by using an online AI-driven paraphrasing tool. A good AI paraphraser can improve the readability of the provided content during the rephrasing process.
Plagiarism: Plagiarism is like the diamondback of content imperfections. You can’t spot it quickly enough, and it can kill the quality of your write-up without you realizing it. Removing this imperfection is necessary and tricky at the same time. The best way to go about it is to use an online plagiarism checker and then analyze the results to take the steps you need.
Conclusion
A lot of brands do content marketing nowadays. But, to bring yourself a cut above the others, you have to follow some best practices. We’ve outlined a few of those in the post above.
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B2B marketplace has become the best platform for wholesalers, retailers, or buyers to trade. It has helped so many sellers to reach their expansion selling goals. To sell your product or services through these platforms, you will have to create an ID on a particular website. The platform will work as a broker or commission agent. The best thing is that you can sell your product or services worldwide. Here we have listed the top 10 platforms, which will help you to grow your business.
Here are the top 10 B2B marketplaces to grow business:
1. alibaba.com:
Alibaba.com stands at the top of this list because it is considered the best leading b2b platform. Jack Ma and Pang Li, these two Chinese people founded this marketplace 18 years ago and since then offers a broad range of B2B services all over the world. It is also considered the best platform for related services, including B2C and C2C.
2. eWorld Trade:
Eworld trade is also one of the best leading trade platforms for today's generation. It is because it has made the process more reliable, worthy, and secure. The well-established trade platform also offers a broad range of eCommerce services.
3. TradeLeaves:
TradeLeaves makes Cross Border and Domestic Trade simple through its online platforms comprising of Marketplace, Business Listing, Information Services (BLISS), and Classifieds. TradeLeaves user-friendly digital platforms make increased visibility and exponential growth a few clicks away. TradeLeaves supplements the online platforms with its own professional services and escrow services as well as third-party services. Simply put, TradeLeaves makes it easy to buy and sell anywhere in the world—cross border or domestic.
4. EC21:
The Korean counterpart also offers a broad range of marketing services all over the world. The head offices of EC21 are located in China, Russia, Malaysia, and India. Over 2 million people are engaging in services, including overseas marketing, trading educational seminars, and national cooperation.
5. TradeIndia:
TradeIndia is an India-based marketplace platform that stands next to IndiaMart. It has participated in national and international trade events and offers a vast range of services, including DialB2b, Call Me Free, trade alerts, credit reports, and lead reports.
6. IndiaMart:
One of the most India-based leading marketplaces is Indiamart, which is continuously growing since its foundation. There are more than 1.7 million visitors recorded on this platform and taking services like B2B and B2C.
7. En. Ofweek:
The China-based marketplace is still growing but also has gained so much popularity in the electrical components trade all over the world. The fresh B2B marketplace contender is known as an in-depth reporting marketplace for its sellers. If you want to expand your business in China, you first know everything about the Chinese market. Click here to access china insight.
8. Global Sources:
One of the most leading marketplace platforms of some prime countries offers a broad range of import/export services. In the countries where it is working, it has claimed millions of visitors a month and also offers a unique role in the GDP growth of those countries.
9. DHGate:
Other China-based service providers have more than 40 million products listed on their trading platform. There are more than 1 million Chinese suppliers are trading with over 10 million buyers of 230 countries. DHGate is considered the most reliable platform that offers valuable benefits to both the buyer and the seller.
10. Amazon:
Amazon was introduced as an e-store for purchasing several goods for personal or commercial use. The company noticed that people are showing a lot of interest in their service then they decide to start the B2B process, and now it is one of the best growing and leading trading platforms of India.
Conclusion:
Here is the list of the top 10 B2B marketplaces that are working all over the world. These platforms are considered the most trustworthy service provider. One can choose any of the above-listed platforms to start a new journey of earning more and more profit through the online selling method.
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As the owner of a translation business, you know firsthand just how much a good marketing strategy can make or break you.
However, your current advertising strategy often makes you feel like your company is getting, well, lost in translation. You need to make a change as soon as possible.
But you're just not sure where you should start when it comes to updating your marketing plan.
In this post, we're sharing both print and digital advertising tips that you can't afford to miss out on.
When you're ready to dominate your target market and outrank your competition in the search engine results, keep on reading.
Start with Your Website
Especially when you're running an international business, you need advertising tips that can reach everyone on the globe -- at the same time.
In short, while a strong website is important for every company, it becomes even more essential for brands who need to reach people in different time zones and across different languages.
In other words? Even though you're running a translation business, it doesn't change the fact that nearly 3/4 of consumers say they prefer to read content in their first language.
Start by looking for the right tools and plugins that will automatically change your site's language to the language of the user.
But don't stop there.
Having an intuitive and branded web design are also key digital marketing tips. This matters because people will stay on a site they find easy to use for much longer than average.
Pop-ups, autoplay features, or just sites that take forever to load won't cause them to click away after three seconds. This helps you rise in search engine rankings.
First of all, ensure your site loads quickly and completely on desktop and mobile devices. Use menu options at the top of your page to help users find exactly what they're looking for as fast as possible. If you're blogging (more on that in a minute) make sure you've taken the time to properly categorize your past posts.
Above all, keep your homepage engaging and organized, like on this website.
Finally, don't forget to include your company's contact information on not just the homepage, but every page of your internal website.
Remember that consumers won't always come to the homepage first. Don't make them hunt around on your site to find out how to get answers to their questions or sign up for your services.
Blogging and Guest Posting
Now that we've covered how your website will drive more customers to your translation business, let's talk about how blogging can increase your site visitors by around 300%.
We understand that blogging is a lot of work -- and, if you have to hire professional content services to write your posts for you, it can also be expensive. So, why is it worth it?
First of all, it helps to increase your authority and brand recognition within your target market. By providing information-based (as opposed to sales-driven) blog posts, you strengthen consumer trust in your brand.
Plus, blogging also tells Google and other search engines that you update your entire website more often than companies who just have a static site.
This means that you'll be able to outrank your competitors in the search engine results. Plus, you'll also have more indexed pages (AKA, pages that have been read and categorized by Google.) This also helps you get higher up in the search engine result pages.
Blogging also gives you an amazing opportunity to connect with your target market and shorten your overall sales cycle through the use of keywords.
By naturally including keywords (what people type into search engines when they need a translation business) in your content, your website will show up in front of people who are ready to buy exactly what you're selling.
But blogging alone isn't enough. You also need to get into guest posting. This is one of the best online advertising tips because it gives you the chance to broaden your market and increase your brand awareness at the same time.
Write articles and blog posts for popular online journals, websites, and even forums that are relevant to the translation industry.
Other Key Digital Advertising Ideas
Of course, your digital marketing strategy shouldn't begin and end with site design, blogging, and guest posting alone.
There are a few other digital marketing tips you should take into consideration, too.
Make sure that you claim your third-party listings on platforms like Google My Business, and fill out your profiles as completely as is possible. This is especially helpful when it comes to connecting you to your target market.
Those third-party listings are also important because they allow your customers the chance to leave online reviews for your business. While having a testimonials section on your website is a good idea, most consumers feel that third-party site reviews are less biased.
Make sure you frequently read and respond to these reviews -- yes, even the bad ones. You want to prove to potential and current clients that you take their input seriously.
Social media is also essential in the online marketing world.
However, especially since you're a smaller business, we suggest that you conduct some market research to find out which platform your customers spend most of their time on.
Focus your efforts there first, and then expand to other platforms. If possible, aim to post three times a day: morning, noon, and night.
Finally, never underestimate the power of an e-newsletter. Not only will this allow you to let your leads and current customers know about new product offerings and flash sales.
E-newsletters can also help to build up a personal connection between you and your market. You can feature employees of the month, tell customer stories, and even ask for feedback in survey form.
Offline Advertising Tips for Your Translation Business
Yes, having a strong digital marketing strategy is incredibly important for your translation business. However, it doesn't mean that you can completely ignore print marketing or offline marketing in general.
Now, let's take a look at some seriously effective marketing ideas that don't require an Internet connection.
Host an Event
One of the best ways to get your name out there is by hosting an event in your local market.
You don't have to spend a lot of money in order to increase your brand recognition -- you just have to focus on inviting the right people. Invite other local businesses to a dinner at an international restaurant in your area, or host a "language night" at a local school.
Focus on event spaces that have a global feel -- even having a "movie night" where you show a popular international film could work.
We suggest handing out promotional products at these events. This way, even if attendees don't need translations services now, they'll know who to call when they do in the future.
Don't Underestimate Mailings
Relying on the cousin of the e-newsletter, paper mailings, to get the word out about your business is still an effective marketing idea.
People love getting "snail mail," especially as it becomes rarer and rarer. Whenever possible, hand-address your envelopes to increase their open rate.
When you send out mailings, think outside the holiday card or business pamphlet alone. Instead, consider including things like a magnetic calendar, so that customers can have your company in their heads all year long.
You could also include a paper card with a discount code.
The same goes for simply including a physical coupon offering them a percentage off of your services.
Also, slip in a few of your business cards, and handwrite a note on the back of them. You may also want to create a branded letterhead or stationary, in order to increase your brand recognition.
It's all about building a personal connection between you and your leads.
Grow Your Translation Business with These Tips
We hope that this post has helped you to better understand how to market your translation business both on and offline.
Remember that conducting thorough market research -- and knowing when to ask for the help of a professional marketing team -- will take you a long way.
Looking for additional advice about how to build your brand? Want to ensure you're creating evergreen content that your market will love sharing on social media?
Want to understand how good web design increases your conversions and grow your traffic?
Our blog can help you to learn all of that and more, so keep coming back to us for more advertising advice.
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