Exploring The Different Types Of Digital Marketing Strategies

Published on: 13 December 2018 Last Updated on: 25 January 2022

Digital marketing is the process of marketing services and produces using digital technology with the primary aim of reaching out to the target audience. Although you might know this already, digital marketing isn’t restricted to the internet, hence can be done on any other digital medium including display advertising and mobile phones. Some of the most popularly used digital marketing methods include search engine marketing, search engine optimization, pay per click, social media marketing, and SMS marketing among others. This article explores the various types of digital marketing methods in use today.

1. Social Media Marketing:

Social media marketing is the process of marketing/promoting services and products through social media. With billions of people logging into various social networking platforms in a day, social media has become a marketing haven for marketers. Popular networking platforms including Twitter, Facebook, Instagram, and LinkedIn have made it possible for marketers to target specific audiences. This has led to increased output and conversion of target audiences into potential and even loyal customers. LinkedIn, for example, is specially designed for B2B marketing while Instagram plays perfectly for the ‘visual’ business.

There are different approaches in which one can use to target audiences on social media. Facebook, for example, provides users with both free and paid advertising options, all of which can be profitable when appropriately implemented. Some understanding of social media marketing is however needed to make the most out of this strategy.

2. Email Marketing:

Email marketing is one of the most efficient and oldest types of digital marketing strategies in use to date. The best thing with email marketing is the fact that marketers get to communicate directly with their target audiences and customers, which again increases conversion rates. Email marketing is also known to build trust and customer loyalty, one of the reasons it has remained relevant to this date. There is however more to email marketing than merely sending a couple of promotional emails and newsletters to an emailing list.

A successful Email Marketing campaign begins by finding ids that are active and operational. One of the best ways to connect with your target audiences is on the professional social media handle. LinkedIn. Most brands and agencies understand that working with a credible Linkedin email finder can help them reach out to potential or prospective sales leads. This is something that software development agencies usually do a lot of. They can browse through designations on LinkedIn and ensure that their pitch is directly addressed to professionals that have decision-making abilities.

While you need to be really good at creating eye-catching and captivating emails, you still need to build a credible emailing list. This is among the toughest things an email marketer has to do to make the marketing campaign a success. Nonetheless, collecting email addresses through user subscriptions and having audiences sign up for newsletters, coupon codes, etc. are some of the credible ways to collect email addresses.

3. Search Engine Optimization and Search Engine Marketing:

Commonly known as SEO, search engine optimization is one of the popular digital marketing strategies today. SEO involves optimizing websites and pages for both search engines and organic visitors. Some of the key areas that marketers and website owners have to focus on when optimizing their sites include keyword research and analysis, link building, and the creation of unique and relevant content. Done correctly, an SEO campaign can see a page gaining higher ranks on Google, Bing, and other search engines, with the reward being increased exposure to the target audience. A properly executed SEO plan can see your page/business show up on the top pages of a search result.

Search engine marketing, SEM, involves taking on campaigns and strategies to increase traffic to a web page or site. It covers both SEO and PPC (pay-per-click) like this, whereby the web page received increased traffic through both unpaid and paid means.

4. Content Marketing:

Content marketing works very differently from other marketing strategies. It employs a strategic approach that mainly focuses on creating relevant, valuable, consistent, and informative content that is distributed to help attract, inform, and retain target audiences. Thanks to content marketing, the target audience can make an informative decision on a product/service, hence one of the best ways to drive profitable customer action. The content can be either in the form of text and articles published both on the site and blogs, video, and image content. It is also an ongoing process that involves creating fresh and unique content each time.

Although a marketing strategy, experts recommend creating content to promote the brand or product without necessarily asking the target audience to make a purchase. The content simply needs to be engaging and enriching to help viewers make the right decision on the product.

5. Influencer Marketing:

This is slowly becoming a popular marketing strategy today. As the name suggests, influencer marketing involves using industry experts or social media influencers to help market a product or brand. This could be a celebrity or another well-known person with thousands of followers on their social sites. All the individual needs to do is vouch for your brand, or simply promote your product on their social media pages. Most companies use these influencers to help give away discount codes, coupons, and prize draws. Influencer marketers mostly prefer using their Facebook profiles, YouTube Channels, and Instagram to promote the said product.

Although a short-term marketing strategy, influencer marketing can help drive more traffic to your site, a factor that can help increase conversions and sales.

6. Mobile Advertising:

With almost everyone owning a phone or at least a smartphone, mobile marketing is slowly taking shape. SMS marketing with SMS broadcast services and in-app advertising have become popular ways to promote products. Although you do not need a mailing list for in-app advertising, you certainly need one for SMS marketing. Many companies today use SMS marketing to send coupon codes, special offers, and even newsletters to their target audiences.

These are just but some of the popular digital marketing strategies in use today. Done correctly, some of these strategies can help your business grow while building a huge following. While you might be able to implement all these by yourself, it would be advisable to have an experienced professional handle all optimizations and marketing strategies. This way, you will be guaranteed better results and even have enough time on your hands to handle more serious business matters. Finding an expert in all these can however be an intimidating task. Thanks to the internet, you should be able to find a reputable and results-oriented company to help take care of all these. You can even invest in paid digital advertising strategies such as influencer marketing and pay-per-click to get a head start with increased traffic and visibility online.

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Best Way To Earn Passive Income In 2020: Email Marketing

If you’ve done it well enough and offered something of value for free, then a bunch of people will opt-in. Now you have their email address and contact info and you can follow up with them for the end of time or until they unsubscribe. So, its important to give out some sort of free gift that you give to people in order to get their email. Okay. Emails- All You Need to Know: So what is your free gift, what are some things that work, really? Free ebooks. I'm sure you've seen those: “download our free report on __” For example, the eBook that I was circulating as a free gift was – “The 11 questions to change your life”. And then if people liked it (in a lot of cases they did), they want more and I give them an offer from my best Journal course, so there you know after they got it all they can get my best Journal course. So this is a very simple, opt-in I put 11 questions down and I give it away for emails (Shopify product research). Now, this right here has brought in probably ten thousand email addresses and, people have moved or they've unsubscribed or I’ve deleted them. Like I talked about earlier, but just from this little book right here I was able to generate a lot of income. Now I have their contact. So whenever I have a new video out, I know that they're interested in self-growth. So maybe if it's a self-growth video, I'll shoot it out to them. Or maybe if it's like a new offer I have, I'll shoot it out to them. Checklist: So anything like this, which is sort of like a free book and I say its more of a checklist, which is the second thing that works really well - you can do a checklist. I know some big entrepreneurs who were like to get the free YouTube checklist. Okay, like the five things to grow your YouTube channel get for free. Checklist and you take their email through email marketing and then you send it to them and it's all automated. Another thing that I'm a big fan of its free membership sites and. For instance, I’ve had one in my Facebook Community for YouTube entrepreneurs. It's pinned in the description there. And so it's like a gear list, a list of stuff you use or a quick start guide and the goal with your free report or your free opt-in or your baits is to get people immediate results. A good question to ask yourself is, what's like something that your audience could take action on open and get immediate results on in like 10 minutes. So you don't want your free report to be like an entire book, right? Authors will say get my first chapter for free, you don't want your free report to be like just mega long, although it is a strategy, I'm not a fan of it. If I get a free gift, I want it to be immediate action. So here is like gear favorites for it and conveniently these are all affiliate links, which is also cool, because even if they don't buy anything from me, down the road and they still get some good info if they want to buy something for themselves. Well, I make a commission on this. So that's a cool way you can cross-pollinate your income streams. I’ve built a multitude of free gifts and distributed them to my subscribers through click funnels something that they can do in 10 minutes or look at in 10 minutes, something that you can put together super quick even in like a Pages document or a Word document or a Google Document and just export it to a PDF. But don't spend too much time on this, the goal is to just get something up that you can start giving away to people to collect their emails through the email marketing. Best Way To Earn Passive Income: Email Marketing Lastly, when it comes to email marketing is for you to have multiple lists. This is because people have different interests. The people who are interested in YouTube, they're not guaranteed to be interested in personal development, for example. They're not, into maybe saving and investing and so if you talk about multiple things on your Channel, blog or your brand you want to segment your list as much as possible. Okay, so just try to narrow it down to people who like tennis or people who like golf or people who like swimming if you have a sports club or something like that, because of the tennis people are getting swimming tips. They're going to unsubscribe. They're going to get pissed off and that makes sense because you signed up for tennis not swimming. So as much as possible whatever that is in your business, try and segment your list as much as possible. And so that's why I have 20 lists of them have 300 people and some of them have 6000 people. Read Also: Pittsburgh Sportsbook Is Now Available At Parx Casino In Bensalem, PA 3 Top Tips to Keep Your Eyes Healthy

What you need to be a Successful Entrepreneur

Have you ever wondered what it is that all successful entrepreneurs have in common? What is it about them that makes them successful when others fail? Do they have special tools, knowledge, or something else that the rest of us do not have? Eight traits of a successful entrepreneur First, let’s look at the traits of successful entrepreneurs. Most successful entrepreneurs have these traits in common. It seems most successful entrepreneurs have the determination to withstand the pressures of having to work on several goals at once. You have to be able to communicate your ideas and wishes well in order to succeed you need to be able to make others see your vision. You will find that most successful entrepreneurs have a lot of self-confidence. This confidence allows them to see the opportunity and not a challenge that most of us see it also allows them to understand the bigger the challenge the bigger the rewards are. Continued education. The successful entrepreneurs crave education and never stop learning. That includes lessons when they fail at something; it wasn’t a failure if they learned something about the situation. They are not afraid to fail. Passion for their field. Whatever their business is they are passionate about it. Passionate enough they can handle the added stress of building the business without it crumbling and collapsing. Great at networking. They tend to network well and if you do not know networking the basic is to help people who can help you now or in the future. An example you are not ready for marketing but you provide a service or help to a marketing consultant for not cash but help in the near future when you are ready to market. You never know what kind of service or people you will need help from either. They can easily adapt to the situation. If they need black ink but are out of it, for example, they can adapt and use another color or run to the nearest staples for a black ink. Yes, that is a very simple and basic example. Understand their money situation. They understand how much money they have and what they can spend for a certain project or goal to get to where they are going. They also know how to get more capital whether it is investors or bank loans. What tools are needed or used by entrepreneurs? While traits go a long way in being successful; there are tools that can also help and you will find that most successful entrepreneurs will use them. Let’s take a look at some of those tools: Smartphone or tablet so that they can keep appointments, goals, to-do lists, and contacts all in one handy place. Backups, most successful entrepreneurs will use automated backups. This saves time and headaches if hard-drives get damaged, computers such as tablets get lost or stolen and so on. Networking both online such as LinkedIn, Facebook, Twitter, and even Pinterest but also visit your local chamber of commerce where you can meet like-minded people who share your interests. Online banking allows you to know your finances at all times if your bank does not provide online banking (pretty much most do now) then it may be time to switch your banking. Access to your money. Using business credit cards has come far since they started. Many will offer you something in return for using them such as cashback, frequent flier miles, etc. Just understand the offer before you accept the card. The companies will also charge minimal fees to get you to use them. So there are 5 essential tools for even more tools you can use you can check out these. Business resources for you We have put together a list of business resources for you. Your local Chamber of Commerce Small Business Administration tools including loans to help start and grow your business. Employment Law Information Network provides information on employment laws. GoPayment allows you to accept credit and debit card payments on your smartphone. FedStats helps in your market research with statistics from more than 100 federal government agencies. For more resources check out entrepreneur.com You also need to stay abreast of new digital marketing trends and tools that become available every day. Another resource to look at is mobile marketing tips. Follow the tips and resources, build on your traits and you too can be a successful entrepreneur.

Marketing Strategies to Help You Get Endorsements

Getting endorsers for your event is a great way to increase earnings, but event sponsorship provides you with more than just money. In your marketing strategies, you may sell your event to a wider audience and draw into your promoter's connections to attract event-goers you might otherwise overlook if you have the proper sponsors on board. The endorsement also provides a significant return on investment for event sponsors. Inform potential partners that this is a great opportunity to increase their exposure and generate new leads. By designing distinct sponsorship packages, you may even provide each sponsor one-of-a-kind opportunities. Continue reading to learn four marketing strategies for ensuring that your endorsers get the most out of your collaboration. 1. Sponsorships should be Highlighted in Advertising Material Sponsors should be acknowledged in all of your advertising material, both electronic and print. Contemplate including your donors in your event banner on Eventbrite or in social media graphics. Using a free and simple online editor, you can create a bespoke event banner with intriguing graphics, logos from your sponsorships, and event details. Let’s say your sponsors are flexible packaging manufacturers in the UK, you need to ensure that you include them in every advertising item of your event. Creating a good awareness for them will not only help them boost their sales through your readership but also offer you an opportunity to meet more sponsors through their referrals. Because your endorser's monetary contribution assists you in planning and executing your event, you should express your appreciation as the creator. Whenever you make your endorsers more visible, you're reaffirming the value of your collaboration, which aids in the development of a creator-sponsor connection that could go beyond your present event. So, as you make advertising banners for the event, be sure to include your sponsors in the advert. It’s a simple way to show gratitude. In addition, for your backdrop screen, you should also showcase your sponsors as well. 2. Use Digital Platforms to Cross-Promotion Marketing your endorsed event has never been simpler gratitude to social media and everyone benefits. Cross-promotion on media platforms helps you to promote both the event and the products or services of your endorsers at the same time. This could happen prior to, during, or even after your event. Spend some time talking with your sponsor about how you can create a meaningful and reciprocally beneficial social media campaign. To get your marketing strategies to be fruitful just right off the bat, make sure you're making the most of social media so you can stand out in a swarm of posts. To broaden the reach of your event, make sure your postings are posted on both your and your endorser's pages. Select a hashtag for the event that you and your endorsers can use across all of your social media platforms. To generate awareness, hold a tournament or give away a couple of tickets to the event in advance. 3. At the Event, Make a Point of Mentioning Your Endorsers Your event's sponsorship mustn't have to be a behind-the-scenes participant. You can also use their logo, products, and services to enhance your event. During their digital events, Sephora does an excellent job of presenting brand sponsors. Attendees may learn how to improve their skincare routine or create a glam beauty appearance by tuning in to Sephora's webinars, but they can also learn about items from the event's endorsers. Another way to promote sponsorship is to provide gift bags or sponsor items. If your endorsers have free samples to give away, put them in a goodie bag and give them out or mail them to attendees. Set up a booth at in-person events where attendees may get branded things from your endorsers. You might also think of virtual gifts, such as discount codes from endorsers. 4. Connect the Sponsorship with a Well-Known Name in the Industry Examine how you can connect sponsorships and highlighted speakers by holding an event featuring an expert or well-known figure in the field. If you involve your sponsors early in the planning process, they may be able to assist you in finding a high-quality presenter. They most likely already have connections with industry experts or influencers that can bring value to your event while also promoting your business. 5. Have an After Event Meeting With the Sponsors Now that you have had your event and it has succeeded as planned, you need to set up another meeting with your sponsors. This meeting should be done in a week or so after the event(preferably) so that you can give a status report for your event. You also need to inform the sponsors how their products performed, in response to the free samples that were offered to the customers. Give them both the positive and the negative reviews so that they can improve on any areas of weaknesses. You can use a poll system to gather this information for them. 6. Give an After-Event Gratitude Vote Now, as implementing perfect marketing strategies, this is an important section of the whole endorsement. While it is well known to your sponsors that you are grateful, you need to post to your readership how the event was and thank your sponsors for their contribution. The Bottom Line Finally, ensuring that the rewards of being an endorser for an event are evident is the most essential part of maintaining endorsers happy. With the implementation of proper marketing strategies, you'll be much more capable of finding endorsers willing to work with you and more individuals interested in your next event if you do it this way. Best of luck! Read Also: 5 Steps to Building an Influencer Marketing Campaign How To Execute An Effective Video Marketing Campaign Signs Your Traditional Marketing Campaign is Working Why Your Business Should Care About Social Responsibility

Exploring The Different Types Of Digital Marketing Strategies

1. Social Media Marketing:

2. Email Marketing:

3. Search Engine Optimization and Search Engine Marketing:

4. Content Marketing:

5. Influencer Marketing:

6. Mobile Advertising:

Top 10 Features to Have in Marketing Automation Platforms

Four Things Marketing and Public Relations Firms Want to Tell You

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Best Way To Earn Passive Income In 2020: Email Marketing

What you need to be a Successful Entrepreneur

Marketing Strategies to Help You Get Endorsements

Exploring The Different Types Of Digital Marketing Strategies

1. Social Media Marketing:

2. Email Marketing:

3. Search Engine Optimization and Search Engine Marketing:

4. Content Marketing:

5. Influencer Marketing:

6. Mobile Advertising:

Share this Article

Top 10 Features to Have in Marketing Automation Platforms

Four Things Marketing and Public Relations Firms Want to Tell You

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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