Exploring The Different Types Of Digital Marketing Strategies

Published on: 13 December 2018 Last Updated on: 25 January 2022

Digital marketing is the process of marketing services and produces using digital technology with the primary aim of reaching out to the target audience. Although you might know this already, digital marketing isn’t restricted to the internet, hence can be done on any other digital medium including display advertising and mobile phones. Some of the most popularly used digital marketing methods include search engine marketing, search engine optimization, pay per click, social media marketing, and SMS marketing among others. This article explores the various types of digital marketing methods in use today.

1. Social Media Marketing:

Social media marketing is the process of marketing/promoting services and products through social media. With billions of people logging into various social networking platforms in a day, social media has become a marketing haven for marketers. Popular networking platforms including Twitter, Facebook, Instagram, and LinkedIn have made it possible for marketers to target specific audiences. This has led to increased output and conversion of target audiences into potential and even loyal customers. LinkedIn, for example, is specially designed for B2B marketing while Instagram plays perfectly for the ‘visual’ business.

There are different approaches in which one can use to target audiences on social media. Facebook, for example, provides users with both free and paid advertising options, all of which can be profitable when appropriately implemented. Some understanding of social media marketing is however needed to make the most out of this strategy.

2. Email Marketing:

Email marketing is one of the most efficient and oldest types of digital marketing strategies in use to date. The best thing with email marketing is the fact that marketers get to communicate directly with their target audiences and customers, which again increases conversion rates. Email marketing is also known to build trust and customer loyalty, one of the reasons it has remained relevant to this date. There is however more to email marketing than merely sending a couple of promotional emails and newsletters to an emailing list.

A successful Email Marketing campaign begins by finding ids that are active and operational. One of the best ways to connect with your target audiences is on the professional social media handle. LinkedIn. Most brands and agencies understand that working with a credible Linkedin email finder can help them reach out to potential or prospective sales leads. This is something that software development agencies usually do a lot of. They can browse through designations on LinkedIn and ensure that their pitch is directly addressed to professionals that have decision-making abilities.

While you need to be really good at creating eye-catching and captivating emails, you still need to build a credible emailing list. This is among the toughest things an email marketer has to do to make the marketing campaign a success. Nonetheless, collecting email addresses through user subscriptions and having audiences sign up for newsletters, coupon codes, etc. are some of the credible ways to collect email addresses.

3. Search Engine Optimization and Search Engine Marketing:

Commonly known as SEO, search engine optimization is one of the popular digital marketing strategies today. SEO involves optimizing websites and pages for both search engines and organic visitors. Some of the key areas that marketers and website owners have to focus on when optimizing their sites include keyword research and analysis, link building, and the creation of unique and relevant content. Done correctly, an SEO campaign can see a page gaining higher ranks on Google, Bing, and other search engines, with the reward being increased exposure to the target audience. A properly executed SEO plan can see your page/business show up on the top pages of a search result.

Search engine marketing, SEM, involves taking on campaigns and strategies to increase traffic to a web page or site. It covers both SEO and PPC (pay-per-click) like this, whereby the web page received increased traffic through both unpaid and paid means.

4. Content Marketing:

Content marketing works very differently from other marketing strategies. It employs a strategic approach that mainly focuses on creating relevant, valuable, consistent, and informative content that is distributed to help attract, inform, and retain target audiences. Thanks to content marketing, the target audience can make an informative decision on a product/service, hence one of the best ways to drive profitable customer action. The content can be either in the form of text and articles published both on the site and blogs, video, and image content. It is also an ongoing process that involves creating fresh and unique content each time.

Although a marketing strategy, experts recommend creating content to promote the brand or product without necessarily asking the target audience to make a purchase. The content simply needs to be engaging and enriching to help viewers make the right decision on the product.

5. Influencer Marketing:

This is slowly becoming a popular marketing strategy today. As the name suggests, influencer marketing involves using industry experts or social media influencers to help market a product or brand. This could be a celebrity or another well-known person with thousands of followers on their social sites. All the individual needs to do is vouch for your brand, or simply promote your product on their social media pages. Most companies use these influencers to help give away discount codes, coupons, and prize draws. Influencer marketers mostly prefer using their Facebook profiles, YouTube Channels, and Instagram to promote the said product.

Although a short-term marketing strategy, influencer marketing can help drive more traffic to your site, a factor that can help increase conversions and sales.

6. Mobile Advertising:

With almost everyone owning a phone or at least a smartphone, mobile marketing is slowly taking shape. SMS marketing with SMS broadcast services and in-app advertising have become popular ways to promote products. Although you do not need a mailing list for in-app advertising, you certainly need one for SMS marketing. Many companies today use SMS marketing to send coupon codes, special offers, and even newsletters to their target audiences.

These are just but some of the popular digital marketing strategies in use today. Done correctly, some of these strategies can help your business grow while building a huge following. While you might be able to implement all these by yourself, it would be advisable to have an experienced professional handle all optimizations and marketing strategies. This way, you will be guaranteed better results and even have enough time on your hands to handle more serious business matters. Finding an expert in all these can however be an intimidating task. Thanks to the internet, you should be able to find a reputable and results-oriented company to help take care of all these. You can even invest in paid digital advertising strategies such as influencer marketing and pay-per-click to get a head start with increased traffic and visibility online.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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5 Traditional Marketing Techniques That Still Work

It is the age of digital marketing but that doesn’t mean businesses should abandon traditional methods of promoting their products or services. While many people seem permanently attached to their smartphones, some people choose not to be constantly connected. Since these people may still be interested in what you have to offer, you will need to reach them through traditional marketing techniques. Digital and traditional strategies can work well together. Let’s discuss some of the old-school techniques which continue to bring in business. 5 Traditional Marketing Techniques That Still Work: 1. Neon Signs: Signage is still an excellent form of promotion and neon signs are still impactful. They are vibrant and highly visible even from a distance, yet inexpensive. This is especially helpful for small or new businesses that need lots of exposure but don’t have a huge marketing budget. Neon signs can be made in almost any shape and size so they can be used for logos, words, or anything else you may have in mind. These signs are easy to set up and they last a long time. They are great for bars, gaming lounges, tattoo parlors, and other fun, edgy businesses. 2. Billboards: Billboards are another convenient way to get your message across using visuals. The 2017 Nielsen Poster Advertising Study provides evidence that customers still respond to this traditional marketing technique. They are perfect for communicating evergreen content to large numbers of potential customers over an extended period of time. People driving along the highway or other busy streets can’t help but notice a large compelling image or carefully crafted word. Since many people take the same route every day, they will see your message frequently. If you have a product with mass appeal, billboards should be used in conjunction with your digital marketing efforts. 3. Direct Mail: Email marketing is a key part of many digital marketing strategies but you shouldn’t neglect traditional direct mail. In fact, it’s making a comeback, so you may want to prepare hard copies of your catalogs. Emails often end up in the spam folder or get ignored or deleted because people get so many of them. Direct mail is on the decline so recipients are more likely to open an envelope that comes to their home. It also seems more personal than email and is more likely to get a response. Direct Mailing Services may also bring a greater return on investment. If you're interested in direct mailing, you should take a look at this EDDM guide. 5. Flyers and Brochures: If you have a brick-and-mortar business like a store or a restaurant, don’t underestimate the power of handing out flyers and brochures. Brochures help you to share lots of information about your products or services in a tangible form. Flyers, on the other hand, are an excellent way to notify people about sales or offer special discounts. These handouts also allow representatives of your business to interact with potential customers and answer their questions. 6. Telemarketing: Don’t dismiss the idea of cold-calling in the 21st century. Research suggests calls have conversion rates of between 30 to 50%, making them one of the most effective marketing solutions. Calls were found to last almost 16 times longer than a website interaction so this traditional marketing technique should not be dismissed. Telemarketing is especially helpful in the B2B sector where you can properly segment your markets. It’s also great if you’re looking to upsell current customers or clients. Random calls will not have high conversion rates so you need to do your research and have a strategy before you pick up the phone. It’s easy to think that you should focus solely on digital marketing. However, some of the best promotion strategies involve both modern and traditional marketing efforts. Neon signs, billboards, direct mail, flyers and brochures, and telemarketing can all work well depending on your locale and target market. Read Also: Signs Your Traditional Marketing Campaign Is Working Digital Marketing: Utilize Facebook To Support Your Hospitality Business Why Every Business Needs Digital Marketing

The Definitive Guide to Market Your Business on Facebook

Social media has penetrated deep into the life of humans in almost every possible parameter. As the rise of smartphone and tech gadgets are more frequent, the exchange and flow of information have become extremely easy. In a recent survey conducted by a top American university, it was clear that people who own a web-enabled phone spends around 2 – 4 hours while checking their feeds and news on their social media platforms. That’s a huge amount of time and gives a great opportunity for businesses to grow and reach a maximum audience. An active and decent social media page helps greatly in strengthening your brand without being annoying (Inbound marketing) For example, if Jim’s feed is filled with the last night’s birthday party that he had attended then popping up the latest shoes from Jimmy Choo won’t look bad. Here’s the deal, are your sales even after spending millions in marketing aren’t justifying your ROI? Are you still searching for the big Marlboro epic ad campaign that changed the whole horizon of how cigarettes were used to take by the people? Stay on as we are about to explain the tricks that will benefit your business insanely. Here is the definitive guide to market your business on facebook: Step Number One: Optimization will sail you through: Have you noticed one common practice often used by most prominent brands on social media? They are appealing even to the people who aren’t even interested in the brand or page. What draws them towards them? One simple approach is optimization! A Username Matters the Most: Let’s learn this with an example. facebook.com/gtbdajgdbkahdj_bdjabdjagdj_45454544545454 facebook.com/myshop Now, ask yourself, which one you like the most? The second one is easily understandable and it makes more sense than its counterpart. Always try to claim a vanity URL as it serves the purpose well. Keywords Can Get a Deal for You: Including relevant keywords is the fundamental practice of SEO. Using specific keywords can end up all the results of a query on your page. Make it a habit to add potential searchable words and a brief description of the business that you’re operating. A Category Matters the Most: In order to reach a maximum number of people and elevate your profits, one should avoid placing their business in an improper set of categories. A specific category would help you in getting placed on the Facebook Graph Search. The most common ones are choosing ‘Companies & Organizations’ An Image Speaks More Than Words: It’s a proven fact that the majority of people would first see the cover and profile image and then decide if they want to spend time on the page reading content or not. Making images to speak about your business is perhaps the best approach that can grab you multiple customers and boost your “likes” count instantly. Participating In Groups Can Boost Engagement: Bragging about being the best is possible the biggest false marketing approach that you can ever adopt. Instead, you should concentrate more on contributing to the industry by providing important tips and tricks. This will help you in elevating your engagement and fan base, probably a vintage approach, but surely not a lame one. Don’t try to be in a rush and declaring yourself as the best option for the people. As deep inside you know, you’re not. Organic Vs Non-Organic Likes: Users cannot be fooled! Read this one more time. Users cannot be fooled! With easy access to information, the once used to innocent users or customers are now your worst critique, who is capable of ripping apart your products within a matter of a few seconds. Often time’s marketers buy Facebook likes in order to show their credibility to the potential user or customer. Buying fake likes can make the credibility of the organization into question as it shows a lack of transparency and integrity. In August, last year Facebook announced its plans about disabling more than 80 million fake accounts that would surely be a big blow to the face of the people who aren’t following the right approach. Facebook Ads: For quite some time, Facebook has expanded its horizon from “Connecting The World” to “Helping Reaching your Business to Target Audience” They give more exposure to your brand by featuring your content on the user’s feed and give an opportunity to them so; users can place their order as well. Choosing your campaign objective will help you meet your advertising goals. To create the best possible Facebook ad, you can use a good spy tool to see which of your competitor's ads are working best. How to Meet Your Objectives Using Facebook Ads: You might place a doll face or video on the whole Ad campaign, but it doesn’t matter if you haven’t placed your most important content on the first page. Then, it’s almost certain that you won’t be able to make it big. “Place your Most Important Content on the First Page” Use Call to Action Button: Placing a call to action button at the end of your Ad is like a perfect ending to the story. “Shop Now” “Claim Now” are some of the most important Adjectives that helps in converting potential leads to regular customers. Let them know why they should click on your ad! The Final Statement: There could be tons of important features that can help you to boost the business that you’re operating, but the above-mentioned ones are the most relevant in terms of building a brand and reaching to the more number of people. We hope you had a great time going through our article and will surely implement these strategies in order to gain maximum profit from your organization. Read Also : 5 Steps On How To Market Your Business Using Social Media Why Every Business Needs Digital Marketing 7 Proven Marketing Tactics To Increase Your ROI In 2018 How To Remove Pname Com Facebook Orca

Explore Some Interesting Marketing Trends for Your Business in 2018

How effective is your business marketing strategy? Have you been successful in staying abreast with the latest marketing trends? Have you been implementing effective strategies for measuring your success? If the answers to the above questions are no, do not lose heart. You are certainly not alone on this count. Several small businesses and SMEs do not even bother to find out if at all their business marketing tactics are working successfully. Here we would be examining some of the latest business marketing trends that are dominating the scenario today. You are advised to follow these strategies for gaining incredible business success. Tune Your Market Strategy : A small segment of business owners is aware when their market strategies are tanking. This could happen due to lack of planning, poor planning, haphazard attempts at success and no foresight. Successful digital marketers know that a large portion of their budget must go into content marketing on blogs, social media, and emails and so on. Good content must be created and promoted so that the business is noticed and can take off. Plan, Plan, Plan Less than 40% of businesses have effective content marketing strategies in place. Some fail due to poor quality content, others because they don't target their audience properly. A good marketer always tracks activity through each stage of the funnel and ensure that the strategy is fine-tuned when things go wrong. Tracking & Measuring : How to gain marketing success digitally for your SMEs could still seem to be a mystery for many of you. A huge percentage of small business entrepreneurs, as much as 46 percent to be precise, actually do not have any idea if the marketing strategies for their businesses are effectively working or not. Thanks to the present cutting-edge technologies, you are in a position to keep on tracking all your marketing returns, expenses, and debt. For example, you could today find out exactly how much it would be costing your business for acquiring a new customer. You must consider all dollars diverted toward various areas of marketing including social media, website, blog writing, trade shows, direct mail, paid social, etc. you must consider factoring in all you have already spent on all these important marketing elements and then divide the amount by the number of new clients you acquire every month. Moreover, you must find out from exactly which marketing channel you are able to get new clients and more inquiries. It is imperative to consistently track ROI. Social Media Marketing Is Currently the Rage : As per a recent study, it has been predicted that 2018 is surely going to be the year of intense social media promotion and marketing. Among the SMEs, an impressive 71 percent is expected to gain new clients by using social media platforms effectively for marketing their brands. This present marketing trend must be given a lot of importance and most entrepreneurs are appreciating and understanding the effectiveness of social media marketing. Social media is certainly one of the hottest business marketing trends. Facebook is obviously the prime choice for small businesses as 79% of entrepreneurs would be using Facebook in all their marketing endeavors. Will your business be benefitted if you incorporate the social media marketing plans into your business strategy? According to some Facebook exponents, Facebook success is all about going mobile. If you wish to maximize the impact of Facebook in the marketing and promotion of your business, you must dedicate all your efforts at generating and delivering everything mobile-friendly. Virtual Reality Is Common : Virtual reality is gaining importance by the day and is, therefore, becoming a common marketing tool for both small and big brands. The actual challenge would be to utilize Virtual Reality or VR in such an effective way that it really makes sense for both your target audience and brand messaging in general. VR marketing actually is an emerging trend and now is the right time for exploring the options that are available to you and getting well ahead of the competition. More Dependence on Interactive Content : Several brands, particularly in the B2B sector are relying heavily on PDF content or blog content for generating leads as an integral part of content marketing tactics for their organizations. 2018 is going to be the year of interactive web experiences which ultimately help in boosting engagement. These experiences would be demonstrating amazing thought leadership content definitely in more impressive, visual, and animated ways. Pinterest : Pinterest is actually regarded as a niche social networking site. However, it is forecasted to be a huge success. The best way of grabbing marketing attention is by utilizing Pinterest Lens and its versatility and functionality for engaging effectively with consumers and showcasing your mind-blowing style, products, and services. Artificial Intelligence : Early exponents of AI or Artificial Intelligence have categorically realized the efficacy of AI in boosting user engagement. However, incorporating AI into any site’s chatbox such as the Facebook messenger could be creating more creativity and it also helps you to understand clearly the target market of the brand. Artificial intelligence would be addressing consumer needs and issues with perfection and the same degree of efficacy as a human agent. Remember it would be quite effective and helpful if the artificial intelligence experience absolutely delights your customers in basically lighthearted and fun ways. Conclusion : This year marketing trends have focused on honesty and authenticity. The latest marketing trend is to focus on stark reality or brutal honesty and this marketing trend is winning a lot of acclaim and appreciation. Marketers could discuss their products and explain clearly how advantageous those products or services are. They must, at the same time, tell their target audience the scope for improvement and the flaws that may still exist. All these statements could be supported by truly objective customer reviews. Authenticity for brands is the hottest marketing trend today. Around 86 percent of the customers feel authenticity is of utmost importance while deciding and evaluating the brands. Around 60 percent of consumers believe that user-generated content is the best form of authentic content. Read Also : Marketing – What’s Right For Your Business? Know Why Content Marketing Is Important For SEO Digital Marketing: Utilize Facebook To Support Your Hospitality Business

Exploring The Different Types Of Digital Marketing Strategies

1. Social Media Marketing:

2. Email Marketing:

3. Search Engine Optimization and Search Engine Marketing:

4. Content Marketing:

5. Influencer Marketing:

6. Mobile Advertising:

Top 10 Features to Have in Marketing Automation Platforms

Four Things Marketing and Public Relations Firms Want to Tell You

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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5 Traditional Marketing Techniques That Still Work

The Definitive Guide to Market Your Business on Facebook

Explore Some Interesting Marketing Trends for Your Business in 2018

Exploring The Different Types Of Digital Marketing Strategies

1. Social Media Marketing:

2. Email Marketing:

3. Search Engine Optimization and Search Engine Marketing:

4. Content Marketing:

5. Influencer Marketing:

6. Mobile Advertising:

Share this Article

Top 10 Features to Have in Marketing Automation Platforms

Four Things Marketing and Public Relations Firms Want to Tell You

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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