Exploring The Different Types Of Digital Marketing Strategies

Published on: 13 December 2018 Last Updated on: 25 January 2022

Digital marketing is the process of marketing services and produces using digital technology with the primary aim of reaching out to the target audience. Although you might know this already, digital marketing isn’t restricted to the internet, hence can be done on any other digital medium including display advertising and mobile phones. Some of the most popularly used digital marketing methods include search engine marketing, search engine optimization, pay per click, social media marketing, and SMS marketing among others. This article explores the various types of digital marketing methods in use today.

1. Social Media Marketing:

Social media marketing is the process of marketing/promoting services and products through social media. With billions of people logging into various social networking platforms in a day, social media has become a marketing haven for marketers. Popular networking platforms including Twitter, Facebook, Instagram, and LinkedIn have made it possible for marketers to target specific audiences. This has led to increased output and conversion of target audiences into potential and even loyal customers. LinkedIn, for example, is specially designed for B2B marketing while Instagram plays perfectly for the ‘visual’ business.

There are different approaches in which one can use to target audiences on social media. Facebook, for example, provides users with both free and paid advertising options, all of which can be profitable when appropriately implemented. Some understanding of social media marketing is however needed to make the most out of this strategy.

2. Email Marketing:

Email marketing is one of the most efficient and oldest types of digital marketing strategies in use to date. The best thing with email marketing is the fact that marketers get to communicate directly with their target audiences and customers, which again increases conversion rates. Email marketing is also known to build trust and customer loyalty, one of the reasons it has remained relevant to this date. There is however more to email marketing than merely sending a couple of promotional emails and newsletters to an emailing list.

A successful Email Marketing campaign begins by finding ids that are active and operational. One of the best ways to connect with your target audiences is on the professional social media handle. LinkedIn. Most brands and agencies understand that working with a credible Linkedin email finder can help them reach out to potential or prospective sales leads. This is something that software development agencies usually do a lot of. They can browse through designations on LinkedIn and ensure that their pitch is directly addressed to professionals that have decision-making abilities.

While you need to be really good at creating eye-catching and captivating emails, you still need to build a credible emailing list. This is among the toughest things an email marketer has to do to make the marketing campaign a success. Nonetheless, collecting email addresses through user subscriptions and having audiences sign up for newsletters, coupon codes, etc. are some of the credible ways to collect email addresses.

3. Search Engine Optimization and Search Engine Marketing:

Commonly known as SEO, search engine optimization is one of the popular digital marketing strategies today. SEO involves optimizing websites and pages for both search engines and organic visitors. Some of the key areas that marketers and website owners have to focus on when optimizing their sites include keyword research and analysis, link building, and the creation of unique and relevant content. Done correctly, an SEO campaign can see a page gaining higher ranks on Google, Bing, and other search engines, with the reward being increased exposure to the target audience. A properly executed SEO plan can see your page/business show up on the top pages of a search result.

Search engine marketing, SEM, involves taking on campaigns and strategies to increase traffic to a web page or site. It covers both SEO and PPC (pay-per-click) like this, whereby the web page received increased traffic through both unpaid and paid means.

4. Content Marketing:

Content marketing works very differently from other marketing strategies. It employs a strategic approach that mainly focuses on creating relevant, valuable, consistent, and informative content that is distributed to help attract, inform, and retain target audiences. Thanks to content marketing, the target audience can make an informative decision on a product/service, hence one of the best ways to drive profitable customer action. The content can be either in the form of text and articles published both on the site and blogs, video, and image content. It is also an ongoing process that involves creating fresh and unique content each time.

Although a marketing strategy, experts recommend creating content to promote the brand or product without necessarily asking the target audience to make a purchase. The content simply needs to be engaging and enriching to help viewers make the right decision on the product.

5. Influencer Marketing:

This is slowly becoming a popular marketing strategy today. As the name suggests, influencer marketing involves using industry experts or social media influencers to help market a product or brand. This could be a celebrity or another well-known person with thousands of followers on their social sites. All the individual needs to do is vouch for your brand, or simply promote your product on their social media pages. Most companies use these influencers to help give away discount codes, coupons, and prize draws. Influencer marketers mostly prefer using their Facebook profiles, YouTube Channels, and Instagram to promote the said product.

Although a short-term marketing strategy, influencer marketing can help drive more traffic to your site, a factor that can help increase conversions and sales.

6. Mobile Advertising:

With almost everyone owning a phone or at least a smartphone, mobile marketing is slowly taking shape. SMS marketing with SMS broadcast services and in-app advertising have become popular ways to promote products. Although you do not need a mailing list for in-app advertising, you certainly need one for SMS marketing. Many companies today use SMS marketing to send coupon codes, special offers, and even newsletters to their target audiences.

These are just but some of the popular digital marketing strategies in use today. Done correctly, some of these strategies can help your business grow while building a huge following. While you might be able to implement all these by yourself, it would be advisable to have an experienced professional handle all optimizations and marketing strategies. This way, you will be guaranteed better results and even have enough time on your hands to handle more serious business matters. Finding an expert in all these can however be an intimidating task. Thanks to the internet, you should be able to find a reputable and results-oriented company to help take care of all these. You can even invest in paid digital advertising strategies such as influencer marketing and pay-per-click to get a head start with increased traffic and visibility online.

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Making Your Office Safer for Workers

We naturally make certain mental connections when we hear particular phrases. For example, when we hear the phrase ‘workplace injury’. we would likely draw a connection to construction workers or assembly-line workers who get a herniated disc after lifting a heavy object. It’s a natural connection to make. After all, workers in construction and manufacturing do suffer many workplace injuries every year. But it might come as a surprise to some employers that a large number of workplace injuries and illnesses occur in more unassuming locations - namely, the everyday, average office building. Thousands of workers suffer injuries in an office environment every year, ranging from mild sprains that require no time off of work to catastrophic injuries that are debilitating and, in some cases, fatal. What are these dangers that lurk in our office buildings, and what can we do to ensure the safety of office employees? Read More: How To Choose The Best Printer For Your Office Common Dangers for Office Workers Falls - Did you know that workplace falls in offices occur at a rate two to two-and-a-half times greater than those in non-office work environments? Not only are falls the most common injury in the workplace -- they also have the potential for some of the greatest damage. Falls can result in broken bones, sprains, spinal cord damage and traumatic brain injuries, to name just a few. Tip: Keep floors free from clutter and look out for anything that might cause employees to slip or trip, such as loose, broken flooring or slick surfaces. Being Struck by or Against an Object - Yet another surprising form of injury suffered in office environments is being struck by an object. This could mean bumping into an object, being hit by a thrown object or any number of scenarios in which a person comes into contact with a moving or stationary object. Tip: Safely store equipment so it poses no threat to workers. Always make sure that drawers are closed, and be mindful of fingers and hands when closing drawers. Airborne Contaminants and Poor Air Quality - Indoor air quality control should be a top priority of any office space. Hazards can include asbestos, mold and chemical contaminants. Depending on the level of contamination and the sensitivity of each individual worker (especially if they are allergic to a particular substance), airborne hazards can cause serious illness. Tip: Regularly have your workplace inspected for air quality and immediately address any hazards that might be present. If there are toxins or other airborne hazards present in your office building, make sure your employees evacuate the building until it is safe to return. Read More: 10 Tips To Memorize All Necessary Information Before Exams Lifting Injuries - Workers in office buildings regularly move items around, whether lifting boxes full of printer paper, carrying packages from an inbox or simply moving commonplace desk items from one spot to another. These seemingly innocuous tasks can lead to strained muscles or herniated discs if done improperly or if a pre-existing condition is present. Tip: Never pick up an object unless you are sure of how heavy it will be, and don’t be afraid to ask for help from a co-worker if an object is heavy enough to pose a risk. Remember proper lifting techniques and always lift with your knees. Also, don’t lift anything while seated. This can cause serious strain on your body and lead to injury. Posturing and Ergonomic-Related Injuries - One of the most basic yet overlooked aspects of ensuring office workers are not injured on the job is optimizing the setup of a workspace. As simple as it might seem, the position of a chair, the height of a desk or the distance that a worker sits from their workstation can have a major impact on a worker’s health. If a worker is constantly in a state of poor posture or strains to do their jobs, they can quickly develop problems with their back, shoulders, wrists, and neck. Over time, a condition can worsen to become a serious injury that lingers with a worker for years to come. For example, an office worker who is repeatedly straining to reach their keyboard might be at a greater risk for developing carpal tunnel syndrome. Tip: Arrange a workspace so that it fits the person using it. Make sure that the chair is the proper height and that the worker never has to strain or reach very far to perform basic, repetitive functions. Eye Strain - Now more than ever before, workers endure a significant amount of strain to their eyes. While screens in and of themselves do not permanently damage the eye, eye strain can lead to other problems that might hinder a worker’s productivity. Eye strain can cause headaches, blurred vision, dry eyes and difficulty focusing, to name just a few problems. Much like ergonomic-related injuries, eye strain might also be addressed by a properly situated workspace. Read More: Free Student Guide To Help You Achieve Exam Success Tip: Remind workers to take breaks from the screen from time to time. Suggest lubricating eye drops (the kind without preservatives) for workers with dry eyes. Other ways to reduce the effects of computer screens on workers’ eyes is to make sure that the screen is level with their line of sight and adjusting the brightness of a screen to the liking and comfort of the person using it. Not only does reducing these hazards make for a safer workplace, but it also creates a more productive work environment. Happier and healthier employees are much more likely to be efficient and productive in their jobs. Consider an investment in maintaining and improving the safety of your office space as a way to improve worker morale in addition to improving the workflow of your business. The Occupational Safety and Health Administration says that businesses collectively spend $170 billion on workplace injuries and illnesses. OSHA goes on to say that by taking steps to address workplace health and safety, businesses can reduce these costs by up to 40 percent. As you can see, working in an office doesn’t come without risks. It is up to employers and supervisors to keep an eye out for these hazards and to regularly inspect and address anything that might pose risks to their employees. If you see something in your office that looks like it might be a work hazard, inform your employer of the problem immediately. You might just be saving your coworkers from a workplace injury. Read More: Must Have Gadgets For Your Startup Top Expert Tips For A Stunning Condo Interior!

8 Key SEO Strategies for E-Commerce Websites

Online shopping has changed the way people shop. The popularity of the online shopping portals makes two things clear. First, people like the convenience that online shopping provides them. Being able to shop for anything and everything at their own convenient time and from the comfort of their homes or offices is a great plus point for shoppers across the world. Second, with the increase of online shoppers, the number of e-commerce websites is also increasing. This is leading to aggressive competition in the arena of online marketing. This is where search engine optimization (SEO) comes into the picture. SEO can help e-commerce business owners to beat the competition and keep attracting targeted visitors to their website. Here are 8 key SEO strategies that can help e-commerce websites to gain success: 1. Provide unique and impressive product descriptions : An e-commerce site is all about products and their sales. As such, product descriptions are vital for such sites. Since e-commerce sites have to deal with a huge number of products, sometimes they may tend to use the descriptions provided by the manufacturers for the products. Or, they may want to repeat the same description for similar products. But that is a wrong strategy and must be avoided. You need to come up with a unique product description for each item you are selling on your website. Though it’s a lot of work to write unique descriptions for each product, this strategy is sure to bring in the desired results. 2. Ensure easy navigation of your website : Make sure that your e-commerce website is easily navigable. This strategy is important not just for improving your site’s search engine rankings, but also to offer a smooth shopping experience to your customers. Create categories to organize your products and make them easily searchable. Ensure that your sitemap is easy to follow. Also, the design of your website must be clutter-free so that your customers can continue with their shopping without feeling irritated. Place your menus in a way so that your customers can access them easily, regardless of where they are on the site. 3. Optimize the loading time of your website : Your e-commerce website is likely to have a large number of images for the products you are selling. These images can slow down your site. Ensure to optimize the load times of your website by reducing the image sizes. High-quality images are essential for any e-commerce website. But if they slow down your website, it can impact your SEO in a bad way. So, it’s better to include images with small sizes and have a feature that allows your customers to zoom in on the images to see an enlarged version. This will enable you to provide your customers with quality images without affecting the load speed of your website. 4. Go for internal linking of your pages : Internal linking is an essential aspect of SEO. Even Google prefers sites that opt for internal linking in an effective manner. Your objective must be to ensure that your customers can reach your various product pages within your site with as little clicking as possible. One way to do this is to link every page to other relevant pages within your website. This will also help your site visitors to navigate to similar products in an easy manner and give you a chance to convert them into customers. If you want to know more about customer conversion, you can check out The Ultimate Guide to E-commerce Conversion Funnel Optimization. 5. Make sure that your site is optimized for mobile : Today more and more people are using their mobile phones to do their shopping at various online stores. This makes it essential for you to optimize your e-commerce website for mobile. By doing so, you will be providing a smooth mobile shopping experience for your users. So, either go for a responsive design for your site or create an interactive mobile application to draw in the advantage of such customers. Ultimately, your objective is to attract more customers and ensure more sales for your website and this is a good strategy to achieve your aim. 6. Assure user security on your website : User security is one point that needs extra attention in case of e-commerce websites. Having HTTPS encryption for user security on your website is a great way to go about this task. HTTPS encryption ensures that your customers will have an added layer of security when shopping on your website. This will diminish any doubts they may have regarding user security on your site. Also, HTTPS encryption will help Google to mark your site as secured and increase the chances of your site’s ranking on the search engine pages. 7. Include social media sharing buttons on your product pages : The reach of social media is undeniable. It can take just a few minutes for an image or a piece of information to attract the attention of thousands of users on social media. Incorporate social media sharing buttons on your product pages so that your users may share information and images of the product on the social media platforms. On one hand, this will increase the reach of your products and attract the interest of relevant customers. On the other hand, it will be good practice for SEO as well. This is because Google may perceive the social signals as an indication of authority. 8. Check your website and pages for errors : For an e-commerce site, it’s not unusual to grow at an incredible speed and have a large number of pages within a short time. But such growth also increases the prospect of having errors on your e-commerce website. It’s not feasible to hinder the growth of your site. So, the next best thing to do is to make sure that your website remains free of errors. Carry out regular checks to ensure that none of the permalinks on your site generates 404 errors. Also, check that the links to external sources or content are in a functional state. Read More : 9 Ways To Use Pinterest To Promote Your E-Commerce Store 5 Most Common Challenges Faced Bye Commerce Businesses Today How To Get Product Ideas For Your E-commerce Business

Tips to Create Better Content in 2019

Making a marketing campaign success can be a stressful effort as you have to create a creative as well as quality content. Attractive content for your audience can be created depending upon various factors. The owners of businesses are aware of the fact that the rate of conversions can be changed if the content structure is entertaining as well as educating for their customers. Content marketing is used by nearly 90% of the B2C and B2B businesses to access their customers, according to PointVisible. But it is very shocking that more than 60% of the businesses commit common mistakes like not planning content marketing for their business. Many of the CEOs and marketers who want to create content but are not sure of where to start with. Some writing tips are provided hereunder to help them in improving their rank in search results. Know your customers: It is important for a digital marketer to know your customers if you want to create blog posts for your business. It can be excellent for your business to publish 100 posts on a monthly basis but your conversion rate will not increase if they cannot attract your audience. Alternatively, you can see considerable growth in your business by publishing 10 blogs every month if you pay attention to your customers. Asking your customers directly can be the best way to know about their likes and dislikes. You can create a quiz or a long form on your website by using social media to know about the satisfaction of your customers. These quizzes inquires and surveys on social media can help in collecting an enormous amount of data if the right questions are asked by you. You should ensure to ask about the things they enjoy with, problems faced by them and the ways you can improve things for them. Thus, you can get appropriate content ideas for your marketing campaign by knowing about the interests of your audience through their answers. You can also get unique content creation ideas for your blog if you remember the best content you have ever read online. That article might have provided you some new information about the topic of your interest or answered some of your questions. You can create your content on the basis of such inspirations. You should also include a call to action in your content so that when your targeted audience uses a search engine to Google search about your brand then he can be converted into a real customer. Share your content on social media: In the process of content marketing, the importance of social media cannot be denied. The visibility of your posts to a large number of eyes is your main aim. Millions of people can see your content by using social media platforms like Twitter and FaceBook. You should share your articles through all of your personal accounts and business profiles. It will encourage people to read your content and find information of their interest which can you’re your brand more interesting for them. Sharing on social media can be more effective for your marketing as it is better if your content is seen by more people. You can establish social support for your business by having a large following on social media as new customers will also understand the relevance and usefulness of your content. Normally such content does not involve much brain as according to an announcement made by Twitter, more than 65% of people buy things from the business followed by them. Find different types of content: If you do not know how to create good content then don’t be afraid. You can use different types of SEO friendly content with targeted keyword to keep your customers engaged and interested in the information provided by you. You can switch to the type of content that has encouraged new readers to get more information about their interest and improve your sales as certain content are more suitable to share online. Infographics, blog posts, and videos are some of the most popular types of sharable contents. A blog post can include a guide to write engaging articles and lists. You can use the information your customers want to see in different formats by reviewing the analytics of your audience. For instance, you can consolidate the information in an infographic while publishing a long blog post. You can also use a YouTube channel to create a video to provide the information your audience may like to listen to. So, if you want to create shareable and engaging content then you can use all of these methods. Choose Rapid Essay: Sometimes many businesses are unable to create relevant content for their website even if they are aware of its importance due to various reasons like lack of free time, money or writing skills, etc. In such a condition, they can contact Rapid Essay or rapidessay.com. Rapid Essay is a professional essay writing service that can solve their problems to a great extent. All you need is to pay for a research paper or essay. Providing high-quality essays rapid and fast and at reasonable cost are some of the main features of this website. Read Also: Essentials For Digital Marketing Improve Your Local SEO Via Content Marketing 4 Points To Consider When Creating A Great Content Marketing Strategy Today

Exploring The Different Types Of Digital Marketing Strategies

1. Social Media Marketing:

2. Email Marketing:

3. Search Engine Optimization and Search Engine Marketing:

4. Content Marketing:

5. Influencer Marketing:

6. Mobile Advertising:

Top 10 Features to Have in Marketing Automation Platforms

Four Things Marketing and Public Relations Firms Want to Tell You

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Making Your Office Safer for Workers

8 Key SEO Strategies for E-Commerce Websites

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Exploring The Different Types Of Digital Marketing Strategies

1. Social Media Marketing:

2. Email Marketing:

3. Search Engine Optimization and Search Engine Marketing:

4. Content Marketing:

5. Influencer Marketing:

6. Mobile Advertising:

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Top 10 Features to Have in Marketing Automation Platforms

Four Things Marketing and Public Relations Firms Want to Tell You

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Follow Us

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