A Well-Oiled Trade Show Machine: The Ones Running the Show

11 December 2018

Trade shows are important to any business. It is the most cost-efficient way to market and it is the best way to reach people, and in order to make it successful, it is vital that all the cogs to the wheel work in perfect harmony.

Integral to the success of the company during a trade show is the show booth. However, a lot has already been said about the stands. What is normally overlooked is the people who man them, and the staff that makes the exhibition booth decoration in Las Vegas work. Without these individuals, your booth, no matter how beautiful it looks, it will be a disaster.

On the other hand, staffers should not just be assigned nonchalantly. Serious thought should be put into picking them. Then, there is the question: How should you pick the ones to man the stations?

MIND YOUR LANGUAGE:

Not the words spoken any staff member helping run a business can manage to strike a conversation. Also, most of the time, we are mindful of the words we use in front of clients. What you should look out and be mindful of is your non-verbal communication because this has a huge impact in the performance of your company.

Certain tips that you should remind your staff members:

Always pay attention to visitors, even those who are not stopping by
Have a pleasant mood every time you are in front
Talk to clients and not with your colleagues, unless needed
Listen to your customers
Greet them politely, with enthusiasm, and graciously express gratitude regardless if a deal was struck or not
Avoid showing signs of being lazy i.e. leaning over the exhibition booth decoration in Las Vegas
Smile

These are things that should be instilled in staffers already, but these simple things tend to be overlooked when in a pressure-packed area. So, they may just be reminded every now and then, or, pick those who are already innately doing these to avoid making any accidents.

KNOW YOUR ROLES:

It would not hurt if everyone has their specific roles to cover. At least this way, someone is always there to cover certain topics at any time. Although, all staff members should at least know the most basic answers to any query, but they should also know who the client can talk to if it goes beyond their field. That is why, the stand should always be manned by someone who is an expert about the entire operation.

Being a master with one role is better than knowing everything but knowing all the answer to one.

NOT A TIME TO DINE:

This is not saying that staff members are not allowed to eat or drink. However, showing attendees food and drinks left around the exhibition booth decoration in Las Vegas just appear unprofessional. Eat at your own time, and if it cannot be avoided, do not leave any trace that visitors can see. Showing a professional and serious brand is huge in a trade show, and food visible to the public just makes you a slob.

Staffers are just as important as the booth itself. Every piece of the wheel should turn perfectly to make a well-oiled machine, and ensuring a good staff is adamant to have a successful day.

Read Also:

Featured Image: xibitsolutions.com

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Top 9 Reasons Your Sales Training Isn’t Working

Every year, companies spend millions of dollars on training their sales team. Unfortunately, not all sales training programs are successful, and not all of them bring the desired results and real value to businesses. If you have invested money in sales training, and it is not working, there might be numerous reasons. Let's have a look at the top 9 reasons your sales training is failing, from the experts at Sales Plug Training: In-Short: The problem is misdiagnosed or not diagnosed at allThere is too much information in the trainingThe training program is not engagingThere is not enough practiceThe training is not customized to your businessYour salespeople are not drivenYou do not have a follow-up planYou are not holding your employees accountable for the results of the trainingYour expectations are unrealistic 1. The problem is misdiagnosed or not diagnosed at all Often, organizations make the same mistake: they conduct a sales training program without a clear definition of the problem that the training is supposed to solve. Therefore, in order to make the training successful, you need to identify the existing issues first and the outcomes you want to achieve with the help of the training. 2. There is too much information in the training If the purpose of your training is to teach your sales team as many sales techniques as possible, it can be a huge mistake. Due to information overload, your salesforce may quickly forget what they have learned shortly after the training. Therefore, it might be a better and more effective idea to pick just one sales technique and center the entire training session on teaching and improving it. 3. The training program is not engaging One of the main purposes of sales training is to motivate people. For this reason, it should be interesting and engaging. Therefore, it is better to avoid standard lectures and presentations and use interactive teaching methods focused on developing the communication, leadership, and interpersonal skills of your sales team. 4. There is not enough practice You can convert knowledge into correct actions only when the knowledge is practiced repeatedly. For example, professional athletes dedicate more time to practicing rather than playing. For this reason, a good sales training program requires time, practice, and a coach. If you miss any of that, your sales training might fail. 5. The training is not customized to your business One of the most common disadvantages of many sales training programs is that they use a one-size-fits-all approach. However, unless the program is customized to the specific and individual needs of your business, it is not going to be successful and will not bring you the results you need. Therefore, when choosing sales training for your company and your employees, you should make sure that its case studies, terminology, and skill application resonate with the mission and philosophy of your business. 6. Your salespeople are not driven If you have invested money in great sales training, and your salespeople are not showing any good results, they may not be driven. If they are not, that means that they are not high-performing professionals and do not have the potential to achieve top sales results. The only thing you can do in this situation is to improve your hiring practices so that you can hire the right people next time. 7. You do not have a follow-up plan Your salespeople need to know what they are expected to achieve as a result of the training. You should provide them with a plan of action, so they remain more motivated to continue learning and more focused on achieving positive results. Also, you should always make sure that you are checking in with your team constantly while they are in training in order to find out if anyone is struggling or needs additional training. 8. You are not holding your employees accountable for the results of the training If the best and most effective training will not bring any results, the participants of the training are not held accountable for their actions after the training is over. You should let your salespeople know that you want to compare their results before and after the training. It is also important to understand that you also need to be accountable for making sure that the methods used in the training are helpful for your employees. 9. Your expectations are unrealistic If you think that your sales training is failing, analyze your expectations. Are they even realistic? You cannot expect your salespeople to start immediately changing their behavior. For most people, it takes practice, falling, reinforcement, and time to learn new skills and use them in practice. Maybe you just need to give your salespeople a little bit more time. Additional Resource: 13 Things To Consider When Choosing Fonts For Sales PostsHistory and How to Increase Sales in Your Confectionery ShopTop User Tips For Getting Started With SalesforceAvoiding Sales And Operations Planning Mistakes

How to Pack Clothing Properly for Shipping

If you have a business which is engaged in the shipping of various clothing items, whether you have a small online shop or a retail brick-and-mortar store, you need to know how to pack and ship clothing in the appropriate way. Clothes are some of the most common items shipped today, but not everyone knows how to pack and ship clothes properly. You want your customers to open the parcel and be impressed not just with the clothing itself, but with how it’s packed and presented. But more than this, you want to make sure that the parcel doesn’t get damaged during transport, especially if you are planning to ship it overseas. It’s important to lessen the risk of damage to your parcel so that your customers can receive it in tip-top condition. Here, then, is how to pack clothing for shipping properly. It takes but a few minutes to pack clothing, but it's essential that you know exactly what you are doing and what materials to use. It also pays to be as quick and efficient as possible. The materials you need You don’t need much in terms of packing materials, but you do need the right ones. Most clothes being shipped will be sent in a simple envelope, but sometimes, the clothes can come out wrinkled or crumpled. So aside from making sure you have the right packaging materials (which includes scissors, the envelope or box, and tape), you also have to fold it properly. If you want to be sure that the clothes are packed well and will not be damaged, it's often better to go for white postal boxes which look sleek and simple. There are postal boxes that are specially designed to be easy to use and to offer ample protection for the items inside, and these postal boxes are made in such a way that they already come with tabs which are self-locking, reducing the need for tape. Your step-by-step guide to packing clothing for shipping First, make sure you have ample space in front of you on a flat surface where you can fold the clothing. Never try to roll the piece of clothing up – this will only make it look wrinkled and crumpled, and it doesn't give the right impression. Fold the clothing as neatly as you possibly can and avoid creases. There are various guides that can tell you how to fold specific pieces of clothing, so it pays to educate yourself as well. When you have folded the clothes, make use of some extra wrapping (bubble wrap is often a good choice). This will help you make sure that the clothing will not become water-damaged while it is in transit. Also, see if you can place any additional padding in your box or parcel so that you can further reduce the likelihood of damage to the item. You don’t have to worry about the weight of the bubble wrap or other padded materials you use, as they shouldn’t weigh enough to affect your shipping costs. The next step is to seal the box's lid; this is where those self-locking tabs can really come in handy because you don't have to use tape to seal the box. But here's one more tip for you: avoid attaching the shipping labels after you have already inserted the clothing into the box. The clothing can plump up the parcel, and this can make the shipping label peel off. Simply attach the labels prior to putting the clothes inside the box, so the label is less likely to peel off. Read Also: Ship Packages Often? Why You Need A Courier Broker! Important Things To Consider When Packaging Your Product Simple Packaging: Your Guide To Branded Design

Empowering Employees: How to Build a Collaborative Virtual Office Culture

In today's business landscape, many companies have embraced the concept of remote work, creating a virtual office culture. Remote employees, often called remote workers or telecommuters, are integral to modern organizations. However, building and nurturing a strong work culture in remote companies is no easy feat. Explore the various aspects of empowering employees and creating a collaborative virtual office culture that fosters engagement, productivity, and a sense of belonging. Understanding the importance of company culture A great company culture is the bedrock upon which successful organizations are built. It defines employees' values, beliefs, and behaviors as they work together toward a common goal. A strong company culture creates a shared sense of purpose and identity among remote team members and the organization, attracting talented new employees. The rise of remote work The advent of technology and the changing dynamics of the modern workplace have led to the rise of remote work. A traditional office space is no longer the sole option for company leaders. Remote employees can contribute effectively from anywhere, provided they have the necessary tools and a conducive work environment. In addition to providing flexibility, remote work often results in cost savings for both employers and employees. Employers can reduce overhead costs associated with maintaining physical office spaces, while employees can save on commuting expenses and enjoy a better work-life balance. Remote work culture vs. traditional office culture While working remotely offers flexibility and freedom, it also poses challenges to maintaining a cohesive company culture. Unlike in a physical office, remote teams are geographically dispersed, and face-to-face interactions are limited, necessitating a different approach to building and maintaining culture in virtual offices. In contrast, traditional office cultures rely on physical proximity, spontaneous interactions, and a well-defined office environment to foster collaboration. On the other hand, to maintain a remote work culture, you must consciously try to replicate these elements virtually. Building a Collaborative Remote Work Culture Emphasizing communication tools In a virtual office, effective communication tools become the organization's lifeline. Companies must invest in reliable video calls, instant messaging platforms, and collaborative software to ensure seamless interaction among virtual teams. Furthermore, augmented reality (AR) and virtual reality (VR) technologies are rising to create immersive virtual meetings and team-building experiences. These innovations allow remote employees to feel more connected despite the physical distance. Setting clear expectations Clear expectations are essential for a remote team to perform their tasks effectively. Leaders should communicate objectives, deadlines, and performance metrics transparently. Moreover, AI-powered project management tools can assist in setting and tracking these expectations. These tools provide real-time insights into project progress and individual contributions, enhancing accountability among remote team members. Virtual team-building events Team-building events foster camaraderie and an ideal virtual environment among remote workers. These events can range from an online game to a virtual happy hour, providing opportunities for team bonding. To take virtual team-building to the next level, organizations are exploring virtual reality team-building experiences. These experiences allow dispersed workers to participate in group activities within a simulated setting, fostering teamwork and individual creativity. Employee experience and morale Organizations must prioritize the employee experience to maintain high levels of virtual team engagement, which includes addressing their needs, concerns, and overall job satisfaction. Employees who indicate that they experience a high level of happiness while at work are more likely to be engaged. Personalized employee well-being programs incorporating fitness challenges, mental health resources, and virtual coaching are becoming popular. These programs boost morale and improve employees' overall health and productivity. Incorporating company values Company values should not be mere words on a website. They should be integrated into daily operations and decision-making processes. When virtual employees see these values in action, it reinforces the collaborative company culture. Company swag, including branded merchandise and gifts, can help employees feel connected to the organization. It creates a sense of pride and belonging. Measuring employee engagement Measuring employee engagement in a remote work environment requires different tools and strategies. Regular surveys, feedback mechanisms, and tracking key performance indicators are essential. Regular all-hands meetings bring the entire organization together, ensuring everyone is on the same page regarding company goals, progress, and challenges. To enhance engagement measurement, organizations are adopting sentiment analysis tools that use natural language processing (NLP) to analyze employee communications. This provides real-time insights into employee sentiment and allows for proactive responses to potential issues. Encouraging creativity Creativity and innovation are crucial for the long-term success of any organization. In a remote work culture, leaders must actively encourage team creativity. This can involve brainstorming sessions through video calls or collaborative platforms, where team members can freely share ideas and innovative solutions. Embracing diversity Remote work naturally brings together individuals from various backgrounds and cultures. Embracing this diversity can lead to innovative problem-solving. Companies can establish cross-functional teams with members from different locations, promoting the exchange of diverse perspectives and ideas. The future of remote work culture As we look ahead, it's evident that the remote work culture will continue to evolve. Companies are exploring innovative ways to foster collaboration among remote teams. One emerging trend is the use of virtual reality (VR) not only for team-building but also for creating immersive onboarding experiences. Furthermore, "unlimited" paid time off is gaining traction in remote work cultures. This approach allows employees to take time off when needed without worrying about accruing limited vacation days. It acknowledges the significance of mental health while also encouraging a healthy balance between work and personal life. Final thoughts Building a strong remote work culture is challenging, but the rewards are worthwhile. A collaborative virtual office culture empowers employees, promotes engagement, and contributes to the organization's success. Businesses can thrive in the virtual space by embracing technology, fostering personal connections, and aligning with company values. Read Also: Can an Employee Claim for a Personal Injury When Working From Home? 5 ways employee perks can dramatically enhance your personal life What Is Employee Leasing? Overview And Explained In 2021

A Well-Oiled Trade Show Machine: The Ones Running the Show

MIND YOUR LANGUAGE:

KNOW YOUR ROLES:

NOT A TIME TO DINE:

Tips For Finding A Joint Venture Partner

5 Things Most People Don’t Consider When Starting Their First Business

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

Agricultural Consulting Services: Boosting Farm Efficiency and Yield

5 Symptoms Women Entering Into Menopause Should Keep an Eye Out For

How to Download Airtel Thanks App and Recharge Seamlessly in 2025

How to Choose a Gift That Matches Their Personality Perfectly

Related

Top 9 Reasons Your Sales Training Isn’t Working

How to Pack Clothing Properly for Shipping

Empowering Employees: How to Build a Collaborative Virtual Office Culture

A Well-Oiled Trade Show Machine: The Ones Running the Show

MIND YOUR LANGUAGE:

KNOW YOUR ROLES:

NOT A TIME TO DINE:

Share this Article

Tips For Finding A Joint Venture Partner

5 Things Most People Don’t Consider When Starting Their First Business

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related