Published on: 31 December 2020
Last Updated on: 03 June 2021
It wasn’t that long ago that reports about KFC’s sales falling were drawing a rather dismal picture for the brand. And yet today, it’s standing strong as ever, proudly taking the title of the second most popular fast-food chain on the planet. Today in this KFC documentary, we will look into the strategies KFC used to regain its position.
The turnaround this brand managed to accomplish in a handful of years is rather miraculous in the world of business, and many can learn from its example. Some of the techniques used by KFC in its road back to the top can be adapted for small businesses that are working their way up their own niches.
KFC Documentary: Brand Revival
After KFC fall to the ground and fail to satisfy their customers with their product in 2013, they decided to connect with the customers on the emotional levels and started marketing business once again. This time they took the help of the digital platform to reach out wider bandwidth of audiences.
1. Make Advertisements Branded And Fun
Ads are annoying, and people skip them, right? Well, KFC managed to create a series of ads that people were really looking forward to watching. Each was an entertaining clip featuring ‘Colonel Sanders’ in some new interesting role. Colonel, the founder and greatest asset of KFC, is the embodiment of the brand today. On the contrary, the company is immortalizing him by turning him from a real-life showman and marketing genius into a fictional hero who has his own fan club. There are even books about his rise to the brand icon role now.
A small business will not be able to launch a multimillion campaign with fancy ads, but you can create a character that will give a personality to your brand. Choose something or someone that your target audience will be able to relate to. Your goal is to make your marketing seem less like self-promotion and more like a friend or idol offering advice.
2. Make Your Customer Feedback Count
One thing that KFC has always been focused on was delivering a top-quality customer experience. One of the main methods the brand uses to achieve that is directly asking for feedback and actually using it. All you need to do in order to share your opinion and be heard is to fill up the KFC survey. Have you ever done this yourself? Did it help improve the service or address any issue you had? Did you feel like you can contribute to the betterment of your favorite fast-food restaurant by taking that survey?
Considering how smoothly the KFC customer service runs, the answers to those questions are most likely ‘yes’. And that is what a small business owner should learn from KFC. You need to establish a way for your customers to provide feedback (a customer satisfaction survey is a good start). Then, you need to pay attention to that feedback and follow up on it immediately. Today you can find or develop specialized solutions that will process this information to make this easier. That’s why the survey format is optimal for small companies that cannot hire a full-time call center service.
KFC Documentary: Final Thoughts
Of course, there was more to KFC’s triumph, like leveraging humor as well as extensive work in local market research and launching dozens of localized projects, like traditional menu changes. However, as a small business owner, you need to start with things that can bring tangible results right away.
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Starting a small business can be an exciting step towards entrepreneurialism, yet there are numerous considerations when embarking on this path.
As part of your startup plan, it is vital that you save enough cash to launch your business successfully. Furthermore, creating a marketing plan to reach out to specific demographics and psychographics of target consumers should also be top of mind.
Find your target market
Finding your target market can seem like a daunting challenge when starting out in business, but starting by talking to existing customers can be the key to unlocking success. Start by talking to those who already invested their hard-earned cash with you: They provide invaluable information about why they shop with you, what they like about it, and their goals for doing so.
Look at your sales data from POS and CRM systems to gain a clear understanding of which products and services are selling well in your area, which gives an indication of what the target market wants and allows you to tailor marketing efforts towards satisfying that demand and bringing in more business.
When trying to identify your target market, it's essential to keep in mind that finding an optimal focus requires treading a fine line between having too narrow a focus and going too wide.
Aiming too broadly will lead to wasted efforts and may prevent your business from receiving its due consideration from customers; yet too narrow of a focus may impede business expansion efforts altogether. The more research you conduct at this stage in your business, the better prepared you will be.
Once you have identified your target market, the next step in starting up a business should be finding additional funding. This will enable you to expand operations and reach more customers as well as scale up products or services -- such as by opening physical locations or hiring employees.
Get to know your customers
Before starting your small business, it's crucial that you conduct sufficient research into who your ideal customers are. That way, you can create a strategy to get in front of these potential clients; those who will return again, recommend your brand to friends, and praise you on social media - the people that will drive its growth.
Getting to know your customers is an integral component of starting up a small business. By understanding their wants, needs, and buying patterns you will be better equipped to target advertising and marketing efforts and offer exceptional customer service resulting in long-term customer loyalty and increased sales.
Researching your target market means first understanding their preferences and spending habits as well as their preferred brands and products. This knowledge will be crucial in creating your business model, product offerings, and marketing strategy; additionally, it will prevent unnecessary resources being wasted on products that don't resonate with their target demographics.
Preparing to start your own business means setting aside enough funds to cover startup expenses and remain ahead of bills until profitable. This involves setting aside savings and investing in your company, as well as managing cash flow to pay off debts, purchase inventory or supplies and cover daily bills until profitable.
Be familiar with local resources available to small businesses, including the Small Business Administration and local chambers of commerce. Many of these organizations provide free workshops and webinars designed to give you the knowledge and tools you need for success.
Do not forget to register your business and secure any necessary licenses and permits, such as articles of incorporation or operating agreements, an EIN (employer identification number), DBA name (doing business as) name registration forms as well as income tax forms as soon as possible. Additionally, obtain any relevant industry and location-specific licenses and permits needed.
Get to know your competition
As you develop your business idea and market, it's essential to get acquainted with existing companies filling this niche. Conducting a competitive analysis can help you distinguish yourself from them and draw in customers.
As part of starting your small business, it is also essential that you become acquainted with all laws and regulations associated with doing so. Speak to an accountant experienced in small business accounting to gain more insight into these requirements that apply specifically to you.
Once you've decided on all the details surrounding starting a business, it is time to save up for startup costs. Many small companies choose to fund themselves through personal savings while reinvesting any profits back into the venture; if your plans are more ambitious than this though, additional funding might be necessary.
Before selecting the optimal method for funding your business, you'll also need to set up an accounting system and evaluate the costs associated with running it. Register your company and buy insurance coverage that will protect against financial losses, theft, property damage, and customer lawsuits. You can visit this site to learn more.
Create a marketing plan
Your marketing plan serves as an essential guide that will enable you to set goals, understand your audience, and optimize the impact of campaigns. It also serves to keep everyone on your team focused on what really matters.
First and foremost in developing your marketing plan is stating your mission, vision, and values. Doing this puts all the information contained within it into proper perspective while helping to explain why you're undertaking such efforts.
After identifying your target market and competition, the next step should be defining your marketing strategies that will reach them - this may include social media posts, email blasts, and billboard ads.
Be sure to consider what competitors are doing as you formulate your approach; pay particular attention to any response they're getting from their audiences when developing this list of tactics.
Your marketing plan should also include a budget that outlines how much each of the strategies will cost to execute, helping create realistic expectations about them and setting out what could happen if something does not go as expected.
Once your marketing plans are in motion, it is crucial to create a timeline. This will allow you to assess when results from your efforts will begin appearing and allow any necessary modifications or modifications if needed.
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In today's digital age, creating a video that resonates with a global audience is essential to stand out and make an impact. To achieve this, you should choose a universal theme that can appeal to people from different cultures and backgrounds.
The use of simple language that is easy to understand, coupled with appealing visuals, can also help to captivate viewers from all around the world.
Understanding the cultural norms, traditions, and preferences of your target audience can also be instrumental in creating a video that connects with them on a deeper level. With these tips, you can increase your chances of creating a video that becomes a hit with global audiences and makes a lasting impact.
Subtitles: The Secret Ingredient Of Going Viral
Even if you followed the tips in the intro, you might not achieve your dreams of going viral. That's because you're missing that one crucial element: subtitles. Here, we discuss how and why they're going to get the global audience hungry for more of your content.
Improved Accessibility
Subtitles are an essential tool for making videos accessible to a broader audience. By adding subtitles to a video, you can ensure that people who are deaf or hard of hearing can fully understand the content you present. Subtitles can also be beneficial for people who are watching videos in noisy or quiet environments where it may be difficult to hear the audio clearly.
Additionally, subtitles can help people who are not native speakers of the language spoken in the video to understand the content better. This added comprehension is particularly important for businesses or organizations looking to reach a global audience.
It's clear why - subtitles make their videos accessible to people from different countries and cultures. By making your content more accessible through the use of subtitles, you can ensure that your message reaches more viewers and has a more significant impact.
Increased Comprehension
Subtitles are a powerful tool that can significantly improve the comprehension of videos, especially for people who may have difficulty understanding the spoken language. By providing a visual representation of the audio, subtitles can help people follow along with the content more easily, even when dealing with complex ideas or terminology.
In addition, subtitles can help to clarify dialogue in a video, making it easier for viewers to follow the conversation, especially in scenes with multiple speakers or where there is a lot of background noise.
Better Engagement
Subtitles are not only helpful for accessibility and comprehension, but they can also be a vital ingredient to drive better engagement in videos. By providing subtitles, you can capture the attention of viewers and keep them engaged throughout the entire video.
This is because subtitles allow the audience to follow along with the content more easily, without having to strain to understand what is being said. Viewers with hearing disabilities will find subs particularly useful to stay engaged and focused on the video.
In addition, subtitles can add a new dimension to videos by incorporating visual elements that can make the content more engaging and interesting. For example, one can style subtitles in different ways to add personality and flair to the video, making it more visually appealing and attractive.
Expanded Reach
How will you reach your global audience without subtitles? It's almost impossible. They can make your video accessible and easily understandable to people from different countries and cultures. When you add subtitles in multiple languages, you can overcome language barriers and reach a wider audience.
Businesses or organizations looking to expand their reach and tap into new markets will find subtitles extremely important.
Subtitles can also bridge cultural divides by ensuring that viewers from different backgrounds fully understand and appreciate your message. If global reach is what you're looking for, take the time to translate your content. This way, you will demonstrate that you value and respect the diversity of your audience, which helps build trust and foster deeper connections.
Higher Searchability
Search engines like Google can't actually "watch" your video, so they rely on the text within it to understand what it's about. Subtitles are a transcript of your video that search engines can use to index and rank your content.
In addition, subtitles will contain keywords, which can improve the chances of your video appearing in search results when people Google those terms. They're an excellent way for businesses to increase their online visibility and attract more customers.
Professional Subtitling Services: Taking Your Videos to the Next Level
Creating high-quality subtitles that are accurate, visually appealing, and linguistically appropriate can be a challenging and time-consuming task. This is where a subtitles company comes in. It can bring your videos to the forefront, enhancing their accessibility, engagement, and searchability.
So whether you're a business looking to expand your global reach or a content creator looking to produce high-quality videos that stand out, consider investing in professional subtitling services to take your video content to the next level.
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Regardless of the type of items a thrift store offers, donations are essential for reaching objectives.
Not only are donations needed for thrift stores to remain functional, but they’re also necessary for stores to help the local community. Owners must find ways to encourage donations positively, without leaving a negative impression in the minds of potential donors or clients.
This guide can help.
Simplify the Donation Process
In a perfect world, people would be motivated by the kindness of their hearts to drive to a thrift store and unload all their donations personally. Unfortunately, this isn’t reasonable to expect from the majority of people these days. Put simply, today’s families are busy, with barely any time for rest, let alone time for social causes that go above and beyond.
There are many things that thrift stores can do to make donating easier for everyone involved. For example, many thrift stores schedule pickups, either at nearby locations or at individual homes. These options are more convenient for donors, which makes it more likely for them to support local efforts.
Don’t pickups represent a significant expense and hassle for thrift stores? Not with the help of modern technology. Modern thrift store POS system features often include convenient pickup scheduling. Donors may even be able to self-schedule pickup times or see the closest drop-offs online. Other features include self-service kiosks and online receipts for tax purposes that speed things up for donors.
Provide Many Dropoff Options
What if thrift stores aren’t able to handle pickups at individual homes because of personnel issues? They can still make donations as convenient as possible by providing a range of ways people can donate items:
Secure donation boxes at partnering business parking lots
Driver-attended box trucks
24/7 thrift-store donation boxes
Even seemingly simple changes can have a large effect. For example, if a store normally accepts donations at the rear entrance, is it possible to implement a drive-through option instead?
Even though donors probably only save five or 10 minutes, the convenience factor can make them more likely to contribute. Instead of viewing donation as a hassle, they’re more likely to see it as something they can take care of quickly on the way to work or while running errands.
Understand the Donor Mindset
A common misconception is that people are strongly motivated to donate because of charitable feelings. This is the case for some people, but not that many.
In today’s hectic climate, people who donate often do so because it’s convenient and beneficial for them. In other words, they probably have a secondary motive in addition to helping out the community.
This motive can be wanting to get rid of clutter, showing respect for a loved one’s final wishes, or simply hoping to avoid the hassle of a garage sale. A large number of people donate because they view it as preferable to simply throwing items away. Moms who are cleaning out their child’s closet often have this habit.
Thrift stores shouldn’t criticize this attitude. Instead, they should welcome (high-quality) donations from any source, regardless of whether the person cares about the mission or not. What matters is the donation itself, not what motivates it.
For this reason, attempting to increase donations by appealing to feelings of guilt or compassion toward less-fortunate individuals isn’t generally very effective. It’s good to have a mission statement, believe in it, and promote it in marketing, but this mission isn’t going to be a major driving force in prompting donations.
Show Gratitude
Once thrift stores understand that many potential donors have a quid pro quo mindset, it’s possible to find ways to encourage donations by appealing to this attitude. Some stores provide vouchers that donors can redeem for free items. For example, for $50 worth of items, donors could receive a voucher for a free $10 item.
Doesn’t this cut into the already tight profit margins for thrift stores? Not necessarily. Few donors redeem the vouchers, and those that do are more likely to return to donate other items in the future.
The benefits of being generous to donors generally outweigh the costs. The idea is to produce a feeling of satisfaction, a “reward” for donating. This feeling makes people more likely to tell friends and family members about the store, which is good for both donations and sales.
At the very least, gratitude means saying thank you. Even an automatic email can do wonders for online donations.
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A small business will not be able to launch a multimillion campaign with fancy ads, but you can create a character that will give a personality to your brand. Choose something or someone that your target audience will be able to relate to. Your goal is to make your marketing seem less like self-promotion and more like a friend or idol offering advice.
Considering how smoothly the KFC customer service runs, the answers to those questions are most likely ‘yes’. And that is what a small business owner should learn from KFC. You need to establish a way for your customers to provide feedback (a customer satisfaction survey is a good start). Then, you need to pay attention to that feedback and follow up on it immediately. Today you can find or develop specialized solutions that will process this information to make this easier. That’s why the survey format is optimal for small companies that cannot hire a full-time call center service.
