5 Business Website Translation Tips

Published on: 10 April 2019 Last Updated on: 10 September 2024

When a company is already succeeding locally, business owners usually turn their thoughts to expansion. It makes good financial sense to expand by replicating your efforts and building on what you already have. After all, this is how some of the largest and most successful chains in the world started out. Make use of Website Translation to improve your business to the next level.

With the internet making global commerce a standard way of conducting business, the landscape has changed, opening up new opportunities. A worldwide presence is not just for big corporations like McDonald’s or Coca-Cola. The ability to do business across the globe is now within reach of even the smallest companies, thanks to globalization.

One of the most cost-effective ways to expand into new territories is by utilizing website translation services to increase your global reach. Making it easy for people in other parts of the world to access your goods and services can give you a far more competitive edge over your competition than opening a physical retail outlet.

What was once a highly specialized and very costly field is now a global industry. Many inexpensive opportunities exist to hire professional translation agencies to help you reach a multilingual audience.

The global market is wide open. You can start small with just one language at a time or choose to expand into many countries at once. The choice is yours – it just depends on how ambitious your vision is!

For those who decide to take the plunge, we have five tips to help you enjoy a successful website translation process.

Different Ways To Develop Your Website Translation Tips To Develop Your Business

There are multiple ways you can opt to develop the translation of your business. Working on this matter you have to make your choices in the right direction.

1. Avoid Machine Translation:

One of the biggest mistakes people make when they decide they want to go global is attempting to rely on machine translation. Yes, there are plenty of apps that can translate entire pages into a wealth of different languages, and they can be quite helpful in certain situations. However, translating your business website is not one of those situations. Website translation tips can help you to work things well in your favor.

Although machine translation is improving every year, it is not advanced enough to replace human translators, especially when it comes to business purposes. Chatting with foreign friends on Facebook is one thing. Product descriptions and important terms of service pages that have legal implications are an entirely different thing.

There are many humorous yet unfortunate examples of words literally being lost in translation. For example, in 2018 the tourism authority in Fiji created a video promoting travel to the country by highlighting everyday Fijian words. This was all well and good, but one of the terms, Vale ni Lotu was mistakenly translated as “toilet” instead of its actual meaning: “church” or “place of worship.” Understandably, Fijians were not amused.

2. Globalize Where Possible but Localize Where Not:

Globalizing and localizing are both a part of the translation, and there is a place for each approach during website translation. If you want to save time and effort, start with globalization. Work on similarities between regions as opposed to differences and avoid the need to adapt to multiple cultures where possible.

However, there will be some instances where localization is essential in order to reach a specific audience. Employ localization tactics for the most critical information, like local industry language or regional idioms and figures of speech. In this way, you will avoid inadvertently offending your audience before you even make your brand known.

3. Use a Sector-Specific Translator:

There are translators available in every possible language and for every possible sector. If you sell medical equipment, use a medical translator. If you are in the hospitality industry, hire a translator who specializes in hotels and travel. There is no reason to hire a general translator if your field is specialized; there are too many talented language service providers not to find one that fits your exact needs.

4. Check the Quality, Even When You Don’t Speak the Language:

If you don’t speak the language you are having your website translated into, how are you going to know if you have a high-quality translation? Don’t worry though, help is at hand. You can use a professional proofreading service or another translation agency to double-check the quality of the work. It doesn’t mean you need to spend a lot of time or money: simply use them to check a few paragraphs of your translation to ensure that it’s flawless.

5. Allow Plenty of Time for Your Translation Project:

Every project is different, and some translation jobs are harder than others. Depending on the industry in which you operate, it may require more time and research on the part of the translator to provide you with the highest quality deliverables. Translation, like writing, is an art. It should not be rushed if it can be helped. Not only will rushing frustrate the translator, but it could affect the outcome of the project.

If you follow these tips, you should be well on your way to expanding your business into foreign markets in the near future. Now is the time to seize the opportunity, before your competition gets there first!

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How You Can Invest In Your Small Business

Many small business owners crave growth and dream of running a successful company, but many of those same people struggle to invest in their dreams. It may require all of your time and energy simply to keep the company running, so how can you effectively plan for the future? You don't have to commit to any overhauls right now, and you may find that even small improvements result in immediate and obvious improvements. If you lack confidence in your company or your abilities, here are some ways you can invest in your small business and finally reach your goals. Business Loans Many of the tactics that will help small businesses grow require money to even think about implementing. When you own a small company, chances are you've already invested a lot of your own personal assets into the business and aren't in a position to contribute more. A business loan can help you meet a variety of your goals if you've got a healthy financial history and a stellar business plan. Make sure you do your research, because you might qualify for special programs like minority business loans. New Suppliers If you're looking to improve your products, you might want to start with your suppliers. Everyone wants the lowest price for the highest quantity of the best products, but many small businesses have to pick and choose their priorities. For example, they can choose the lowest price and get more products, but the quality might suffer. Or they want the best products for the lowest price and can't afford to buy in higher quantities. Your supply chain has an impact on every area of your business, so branching out and establishing relationships with new suppliers can make a big impact. New Employees The idea can make some business owners nervous, but having extra help can change the way you perform daily operations. Maybe you're looking for a specialist who can help you with marketing. Maybe you need help interacting with customers or packing orders. Maybe you just don't want to do all the boring, pesky little tasks that are essential to the company's survival. You can hire a new employee, but you can also outsource or hire someone to work a few hours here and there instead of every day. Marketing consultants and customer relations services are very popular, for example. Specialized Training If you want to get ahead of your competition and keep an eye on industry trends, you should consider investing in specialized training and furthering your education. There are numerous ways you can do this. You can take a course, attend a training session in person, read books, and attend industry events like conferences and conventions. This will require taking some time away from your company, but you're likely to receive enough valuable experiences to make up for the time away. In addition to learning new skills, you can network with others in your niche and brainstorm with people who intimately understand your industry. After a few days away, you can come back home inspired and ready to try something new. Diversified Products And Services It's easy for businesses to become stagnant if they only offer the same products and services year after year. Consistency is great, but adding something new and exciting is how you're going to keep your loyal customers interested and draw in potential new customers. You don't have to come up with an entirely new product line, either. Sometimes one or two new products is enough to drum up some excitement. You can also get creative and utilize products you already have. Creating the same product in new colors, flavors, scents, or sizes is a great way to start experimenting without opening yourself up to extreme risks. Running a small business is a lot of work, so it can feel impossible to implement new tactics and pursue new goals. Just remember that there are strategies you can take advantage of to invest in your company and see real growth on your own timeline. Try to know as much about the market as possible, where to invest and opportunities it can provide. If required, also take help from professionals like the Singapore venture capital. Read Also: Master’s In Business Analytics: Is It Worth The Effort? Your Business Needs Marketing To Survive – Here’s Why Content Marketing Campaign Strategy For Small Business

10 Tips to Design the Perfect Business Card

Handing out business cards is a good way to promote your brand and foster personal connections. But, the creation of perfect and memorable cards clearly remains a challenge. Research shows: 88%—or 9 out of 10—of distributed business cards will be thrown out within one week. How to Design the Perfect Business Card So, what makes these tangible objects impressive? A lovely design. The perfect business card doesn’t only present your contact information. It also communicates your brand’s professionalism. So, if you’re interested in making a positive impression, consider the business card design tips below. 1. Adhere to the Principles of Good Design The perfect business card is a visual representation of your brand. It’s a determining factor in whether people trash your card. And, the following elements of good design are important in capturing people’s attention: Alignment and length Color scheme Content hierarchy Typography Kern Layout Tracking White Space 2. Avoid Complexity in Design When designing the perfect business card, you should aim for simplicity. Simplicity in color and contrast to prevent overwhelm. Simplicity in fonts to prevent difficulty in reading. Remember, you want a prospect or customer to reach out to you for help with their needs. And, by avoiding complexity, you make it easy for them to read your contact information, call your number, and partner with you for your services. 3. Provide Key Information Above, we discussed simplicity in design. And, you can keep it simple by only presenting the information required to communicate who you are, what you do, and how to contact you. Details such as: Name Title, role, or function Business name and logo Physical address Telephone number If space allows, for social connections, you can also add virtual information. For instance, you can include: Professional e-mail address Website landing page or blog address One or two professional social media handles QR code 4. Emphasize Benefit and Value You should also take it a step further and emphasize your benefits. In other words, the perfect business card should do two things: Tell (or remind) people about what you can do for them Tell (or remind) people about the value you offer Limit your explanation to a line or two, describing your service, specialization, and value statement. 5. Consider a Nontraditional Shape Can you choose the standard 3.5x2 inch horizontal rectangle/square? Yes. But nowadays, you also have more creative options available. With die-cuts, for example, you can choose from a variety of shapes: Circle Folded Half-Circle Leaf Oval Rounded Corners Single Rounded Corner Slim Vertical 6. Improve Your Card’s Appearance Additionally, you can improve the look and feel of your business card, through imprinting. Again, you have several methods to choose from: CMYK or Four-Color Printing Embossing Debossing Foil Stamping PMS or Pantone Matching System Depending on your chosen imprint, “finishes”—such as lamination, UV, and spot coatings—can also positively enhance your card’s quality and design. 7. Invest in High-Quality Materials Presentation is an important part of designing the perfect business card. And, the quality of your chosen material impacts your brand’s impression. You have a few choices, when choosing your card’s paper, weight, and thickness: regular, plastic, textured, thick, thin. But, high-quality material is a better investment. How do we know? The National Institutes of Health’s research on haptic sensations found: physical touch can influence the impressions and thoughts formed about people and situations. 8. Ensure Branding Consistency What you shouldn’t do, when designing your business card, is display a lack of cohesion in branding. If there are style, color, and typography inconsistencies in your marketing materials, then people will notice. Remember, your brand identity helps customers and prospects recognize your business. And, when consistent, your business cards reinforce your visual elements. 9. Double-Check for Errors and Unreadable Text You want customers to take you seriously. To trust you. So, double-checking your business cards, before printing, is critical. Read, reread, and edit. Search for spelling, punctuation, grammar, layout, and omission mistakes. But, don’t stop there. Also, make sure your business card is readable by: Using at least 8 point fonts Using font colors complementary to its background 10. Beware Printing Specifications When designing the perfect business card, you must ensure optimal printing. Many printers stop at a certain point. So, it’s important to consider the following specifications: Bleed Area. You should include at least a 1/8” bleed area as it eliminates white space during printing. Safe Area. The center of the business card is the safe area, so you want all your readable text and graphics there. Ready to Design Your Card? Now, you're armed with 10 good design tips for creating the perfect business card. Use this Vistaprint coupon code to save on your next order. Will you apply them? If so, you'll have what you need to increase your brand awareness, make a memorable impression, and even attract new clients. Read also: Tips For Small Businesses To Raise Funds For Their Projects

Business

5 Simple Steps to a Winning Brand Strategy

Perhaps people's greatest delusion is that a winning brand strategy is all about a stunning logo and a catchline. The truth is that creating a winning strategy is nothing less entailing than growing a child. Just as you would nurture, take care of, and enrich your child, similarly, you have to develop and build every step of your brand strategy. It requires utmost care, consideration, effort, and planning. Keep reading to learn five simple steps that can help you create a winning strategy. With these, you will soon get your brand on its feet and ready to conquer the world. A Brand- What it is One of the essential assets your company will ever own is your brand name. A brand is a name that becomes the identity of your organization. How you market your brand could stand for loyalty, quality, faith, and trust. Your brand is in short, your reputation! Developing Your Brand Strategy- Make it Simple but Impactful Branding is a very extensive process and demands careful planning and time. However, many often underestimate the power of a simple approach in building a strategy that is winning and effective. It all depends on strategic approaches and elements. Here is how: 1. Find Your Market Niche A winning brand strategy is one you develop with a clear idea of your market niche. But finding your niche is not an instantaneous process. You must take time to serve a specific class of audiences with your specialized services. Then you must shortlist where you have performed excellently. Similarly, with products too, you should first focus on those that best cater to your customers' needs. This way, you get the best idea of which products have performed optimally, and therein lay your expertise. The problem with niche-ing down is that many falsely believe that they are under-suing their potentials. But the truth is that when you downsize your niche, you make a strategic and beneficial move in several ways. Here’s how: You are able to stand apart from the competitors who appeal to the same or general audiences You get the golden chance of charging premiums upon offering specialized expertise You minimize wastage of essential resources, including finances You free up more time, energy, and capacity to create the finest experiences, services, and products for your loyal customers In the end, the biggest advantage in specifying your niche is that you do not have to scatter and stretch to be the best for everyone. Instead, you only have to use your resources where they’ll yield and achieve the most. 2. Research Extensively By now, you have surely realized our emphasis on spending time and taking time to build your brand strategy. It is not an instantaneous process: it is a research-based and time-consuming one. The more you spend time researching your brand, the more effective a strategy you will design. Rather than build your strategy in a bubble, take the time to study your competitors and the other ruling businesses. Take time to observe how your audiences are engaging with them and what professional services branding techniques they’re using. Next, DO NOT COPY them. Rather, take your learning of the industry and competitor brands to market position your brand. Design compelling ways to engage with your audiences and draw responses actively from them. Draw inspiration and strategic insights and then unleash your own creativity to set yourself a class apart from the crowd. Come up with products, services, and experiences that you know for sure no other business is offering. And this, you can only deduce and conclude after you have researched thoroughly! 3. Vision and Mission Remember how we said simplicity can be a vital component in helping you build a winning strategy? We stand by this truth. Despite your extensive research, there is no certainty that you will manage to come up with something truly one of its kind or unique. If that was possible, there would be endless unique brands around the world today. The fact is that while uniqueness may not come naturally, playing your cards right in the industry can and should. So even if you have nothing new to offer to the audiences, they're still several ways in which you can stand out and at the top. Do you know how? With your brand messaging! By playing this card right, you can make your brand strategy soar to heights of success. You can take the world’s most popular commercial coffee chains for example. Dunkin Donuts and Starbucks have an unbeatable global reputation, despite the fact that they both sell the same products. But why do they stand out so distinctly in the whole world? Brand messaging my friend, brand messaging. You can make your business stand out by customizing your brand strategy with a winning message. Here’s how to do that: Include personal vision and mission statements Reflect your core values in the message Give a crystal clear description of your unique approach to solving their problem Attract them by promising exquisite experiences 4. Blogging Make blogging a firm part of your brand strategy. In an all-digital age, there’s no understating the power and influence of blogs. It has done many established businesses immeasurable good, starting with increased sales and increased online visibility. Give your business easy identification by producing qualitative, highly informative, and communicative blogs. Let the blogs reflect your company’s unique personality, expertise, and intent in detail. Choose relevant topics and information and make them interesting with images and stats. 5. Be Cohesive Your social media accounts along with your website are the most accessible representatives of your company. To be a distinguished brand, it is important that you maintain a cohesive voice and visuals. Therefore, for a successful brand strategy, it is important that you unify all your existing media platforms into one. From Instagram, Facebook, to Twitter, unite all your social media handles into one voice and identity to ensure customers of your reliability and consistency. Final Thoughts The success of your company largely depends on the success of your brand strategy. A brand starts with an individual, but it ends with the perception that audiences have of that business. By shaping and putting considerable effort into every aspect of your brand strategy, you will positively impact the response and perception of your audience. Read Also: Role of Promotional items in branding 5 Critical Branding Tips to Attract New Clients to Your Auto Parts Shop

5 Business Website Translation Tips

Different Ways To Develop Your Website Translation Tips To Develop Your Business

1. Avoid Machine Translation:

2. Globalize Where Possible but Localize Where Not:

3. Use a Sector-Specific Translator:

4. Check the Quality, Even When You Don’t Speak the Language:

5. Allow Plenty of Time for Your Translation Project:

Essential Logistics Terminology Every Entrepreneur Should Know

7 Ways To Communicate With Customers In A Better Way!

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

How You Can Invest In Your Small Business

10 Tips to Design the Perfect Business Card

5 Simple Steps to a Winning Brand Strategy

5 Business Website Translation Tips

Different Ways To Develop Your Website Translation Tips To Develop Your Business

1. Avoid Machine Translation:

2. Globalize Where Possible but Localize Where Not:

3. Use a Sector-Specific Translator:

4. Check the Quality, Even When You Don’t Speak the Language:

5. Allow Plenty of Time for Your Translation Project:

Share this Article

Essential Logistics Terminology Every Entrepreneur Should Know

7 Ways To Communicate With Customers In A Better Way!

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related