How Customer Success Can Help Grow Your Business

Published on: 17 December 2019 Last Updated on: 03 September 2024

You might have commonly heard an age-old proverb- ‘the customer is always right’. Even though this statement us very old, it still resonates today in our modern economies. This is because satisfying a customer and customer success is at the heart of any business.

Customer Success is not a narrow term. Rather, it stands for all interaction and engagement that a consumer has with your brand and product/service at all levels. This means right from Marketing to Sales and After-Sales. All the experiences together are cumulatively focussed on attaining customer success.

In this article, we will look at why ensuring customer progress is so important for any business. We will also look at how technology and software have enabled businesses to accurately fulfill customer success parameters for their brands and products.

Customer Success: Meaning and Definition

In recent years, business software that helps brands fulfill customer success is helping businesses contribute directly to profits and revenues. While there is no one standard definition of customer success, we have tried to create one for you-

“Customer Success is the process of creating positive and meaningful relationships with your consumers that encourage them to fully explore your brand, product, and services. It is also a process, which has at its heart, a desire to improve the longevity of commercial transactions and understand the evolution of a customer’s wants and requirements.”

Every brand, which utilizes a customer success strategy, wants the customer to feel like they are successful post purchasing a brand’s product. Think of all the automobile advertisements, which you have seen on YouTube. All of them have a highly successful executive who is well-groomed and dressed come out of his office and drive the car.

When it comes to customer success, it is important to remember that in addition to the usefulness of the product, it is also the experience, which matters. This is where the entire journey of the customer becomes important. It is also equally important to remember the period of engagement.

Is Customer Success Essential to growing your Business?

It is important to note that we live in a world where customers have access to information. From the web to social media pages, everyone is doing research all the time. An informed potential customer is more likely to evaluate his options and choices.

In such a situation, a customer success strategy should cover all the bases. This includes having an attractive and updated website, engaging content on social media and positive reviews on aggregator sites, Quora, Reddit, and other review sites. Please bear in mind that this is just the pre-sales research part.

All these characteristics are part of something which is known as the ‘Customer On-Boarding Process’ and the ‘Buyer’s Journey’. Once a potential customer is attracted to the next team/department and feature takes over. A robust and strategically executed customer success plan interacts with the customer on at least ten different levels.

In today’s times, customers are spoiled for choices. According to experts, customer success is probably the best-kept secret to increase overall productivity, generating revenues and scaling up the business.

Conclusion

Even though there are significant benefits to customer success, it is important to note that the field is vast and diverse. This is why most serious brands and businesses are turning to customer service software to help them automate the process. The software ensures the right data collection, maintains a track of actions taken and follow-ups made.

In the following years, customer service is going to be a number one priority for all businesses, irrespective of size or output. Do you think that customer success is essential for the success of every business? Drop your answers, in the comments section below.

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3 Reasons Why Businesses Find Application Fraud So Devastating

There are all kinds of businesses for which individuals have to fill out applications. You might have a banking app, for instance, and someone wants to fill out an application so they can purchase a CD or open a new checking account. You might have a website set up with a paywall, and some individual is trying to apply for membership. There are many more business models where people try to fill out applications to become members, purchase things, get in line to buy new products coming out, and more. If they can fill out an application with no issues, it benefits them since they can get what they want, and it helps the business since it can generate revenue. However, application fraud does exist, and it can harm a business entity significantly. In this article, we’ll explain what application fraud is, and we’ll go over some reasons it can devastate a business if that company can’t figure out a way to identify and block it. What Exactly is Application Fraud, and Why Does It Happen? There are all kinds of ways to block application fraud, such as AI machine-learning fraud protection. Before we talk about any of that, though, you should understand exactly what we mean when we use the term “application fraud.” Application fraud occurs when a malicious individual or entity tries to sign up for a new account. They might do so on a website or through an app. They will usually use stolen or synthetic identities to do so. They might sign up for a single fraudulent account, or they might create and run programs that try to activate hundreds or even thousands of new accounts at the same time. But why would anyone do that? Profit is one reason. Someone might sign up for thousands of fraudulent accounts and then use the dark web to sell those activated accounts for a much lower price than the business would charge. Mischief is another reason. Someone might try to activate all of those new accounts because they like destroying a company and tearing down what the business has tried to build. Some hackers are essentially anarchists, and they try to demolish legitimate businesses for no other reason than because they can. Now, let’s examine three potential application fraud impacts. A Company Can Lose Money When This Happens: Let’s say that a hacker creates a program that tries to open thousands of new accounts at one time. The accounts they create give those who utilize them access to exclusive website content behind a paywall. If the hacker is successful and sells those active accounts to dark web users, they will start using those accounts. The website, or site network, can potentially lose thousands of dollars or more. If they cannot generate revenue through legitimate, active accounts, then they may have to shut down eventually. Their Site Can Crash: A hacker might also create a program to try to open up lots of fraudulent accounts at the same time, and the website has safeguards in place that can identify and nullify the attack. However, the program might be so pernicious that it overwhelms the website’s defenses. The hacker might not be able to get all of the active accounts that they wanted, but the company’s site can crash. When that happens, it might take their IT department several days to get it up and running again. They Might Have to Pay for Tons of Overtime Hours: In the scenario we just described, the company might have to pay their IT staff lots of money for the overtime hours they are putting in to get the website running once more. They might not even have a regular IT department, in which case, they will likely have to reach out to web developers or IT specialists via Upwork or some other freelancer platform. This will ultimately cost the company money, and though they might have blocked the hacker’s attempt at stealing accounts, that hacker will have the last laugh. The company must still expend both cash and resources trying to bring their site back online. Application fraud can be problematic, but entities do exist that can help companies that are dealing with it. For instance, you can reach out to an entity that has AI-enabled software that can detect these attacks as they happen. They use advanced algorithms to zero in on the attack and stop it before it can go into effect. The Role of AI in Detecting and Preventing Application Fraud Application fraud is a problem that every business faces, regardless of size. Whether it’s a person using fake or stolen information to open an account or a hacker trying to create thousands of fraudulent accounts at once, the impact can be significant. And Artificial Intelligence (AI) is helping businesses more effectively detect and prevent application fraud than ever before. But what is AI? And how does it stop fraud? How AI Helps Prevent Application Fraud Fraudsters often try to trick systems by creating fake accounts, using stolen identities, or running automated programs that generate multiple applications at once. Traditional methods of fraud detection, like setting up rules that flag suspicious behavior (e.g., if someone opens multiple accounts in a short period), can catch some fraud, but they often fall short. Fraudsters are always coming up with new tricks to bypass these rules. AI, on the other hand, also analyses but not according to strict pre-determined rules. It analyses real-time patterns and can catch even the tiniest of hastily hidden needles that may escape older systems. Here are some ways how AI can stop application fraud: Real-Time Detection As applications come in, AI analyses them and looks for mismatched personal details. This could be within themselves or from other sources. For example, strange relationships between entities, strange activity, or use of synthetic identities (fake identities created based on stolen/made-up information). Since AI can analyze fast enough, it flags these suspicions in real-time and helps companies shut down a fraudster before they have a chance to attempt fraud. Recognizing Patterns of Fraudulent Behavior AI learns from past incidents of fraud. For example, if fraudsters often use certain email domains or apply for accounts at specific times of the day, AI can pick up on these trends and flag them in the future. The more data AI systems are exposed to, the better they become at spotting fraudulent behavior, even if the fraudsters change their tactics. Blocking Automated Fraud Attempts Some fraudsters use bots (automated programs) to create thousands of fake applications in a short time. AI can easily spot when an abnormal number of applications are coming in from a single source. Or, when bots are generating these applications based on behavior patterns that differ from human activity. Once it’s been determined that fraud is occurring, AI can block these attempts so that you don’t have to deal with this type of fraud further down in your process. Improving Over Time AI’s biggest advantage is its ability to learn and improve. The more it is exposed to fraud, the more it understands new types of fraud. Traditional methods require manual updates and are often redundant when confronted with evolving fraud. Read Also: Why Do Businesses Need Lawyer’s Advice? Why Your Business Needs Call Center Tracking Major financial problems that can affect a new business Why OKRs Help Businesses Grow and Improv

7 Common Green Card Application Mistakes You Need To Avoid Making

According to a report, more than one million people apply for a green card every year in the USA. However, amongst such a massive number, only 45% of them get accepted on the first try. The others, however, get delayed or canceled within the first month of the application. Why? Well, according to a green card lawyer, the most common issue that causes such mishaps is making mistakes during the application procedure. In this article, we have explained a few of them and offered some insights on them as well. Keep reading to find out more about this aspect. Green Card Mistakes That You Must Avoid Making a mistake while enlisting a document in your green card is pretty common, especially if you’re doing it alone. Hence, if you are not too savvy regarding the subject, we’ll ask you to consult a green card lawyer prior to the application. Anyways, let’s get back to our topic and learn about the mistakes that you need to avoid. Mistake - 1: Missing A Document In Your Application Filling up a green card form is pretty tricky. In this aspect, you cannot fill out a single document and submit the same to the USA government. Instead, you have to write around eight to twelve forms at once and include various supportive papers alongside them. If you fail to provide even a single document, your application might get delayed or canceled. Potential Loss Of Money: USD 500 Possible Loss Of Time: 6-24 months Mistake - 2: Not Signing The Form Creating an ideal documentation form will not be enough for your purpose. Besides, you will need to sign each and every one of them as well. Also, you will have to make sure that the person, who’s applying for the green card, is performing this task. Once you are done with it, be sure to double-check everything again to ensure that the application looks fine. Potential Loss Of Money: USD 50-100 Possible Loss Of Time: 6 months Mistake - 3: Missing Out On Deadlines While you’re making a green card application, you will have to deal with multiple deadlines altogether. If you end up missing out even on a single one amongst them, the whole formal request for the documentation will get denied entirely. To avoid this, you can try to mark the important dates on your calendar or set up an alarm for them. Potential Loss Of Time: 6 months Potential Repercussion: Denied or canceled application Mistake - 4: Giving False Information Giving out false information accidentally is yet another mistake that almost everyone submitting a green card application makes. While it may seem not of importance to you, the US government will consider it as a “lie.” As a result, they will either deny your request to get a green card or ban you from the country for a lifetime. Potential Loss Of Time: 6-12 months Potential Repercussion: Denied or canceled application/Lifetime ban from the USA Mistake - 5: Not Getting The Help Of A Lawyer As mentioned before, filling out a green card application properly is a complex procedure. Hence, if you’re considering trying to do it alone, you might end up messing everything. It, in turn, may cost you a lot of money or, in the worst-case scenario, get banned from the country. Due to this reason, we’ll ask you to collaborate with a Green Card Lawyer to ensure that everything’s going in the right place. Potential Loss Of Time: 6 months Mistake - 6: Making An Incorrect Payment While handling too many documents at once, many of us tend to forget or make an incorrect payment. For example, while submitting an application for a green card, you’ll have to spend at least USD 1,000 on the US government. Nonetheless, if you attach a cheque of USD 100 to USD 300, then your request will get denied instantly. Potential Loss Of Time: 6-12 months Potential Repercussion: Denied or canceled application Mistake - 7: Not Sending Document Translation While working on a green card application, you’ll have to submit quite a few supporting documents. Amongst them, you should provide your birthdate, driver’s licenses, marriage certificates, bank accounts, passports, etc. However, if you don’t live in an English-speaking country, you have to translate everything from top to bottom. If you don’t send the same, your application will get delayed until you send the right ones. Potential Loss Of Time: 6 months The Bottom Line Making mistakes is pretty common while filling up a green card application. Therefore, if you don’t want your application to get delayed or canceled, make sure to be careful while working on this matter. If you're going to play it safe, you can also hire a Green Card Lawyer. Read Also: What Are the Important Parts of a Free Business Credit Report? Credit Card Fraud the Holiday Season: Things to Consider for Next Year

Wireless Network Management: 3 Best Practices For Enterprises

Wireless network management refers to configuring, monitoring, and optimizing a wireless network to ensure optimal performance, security, and reliability. Managing a wireless network can be challenging, as wireless networks are more susceptible to interference and security threats than wired networks. Wireless network management is critical for businesses to ensure their wireless networks provide optimal performance, security, and reliability. Proper planning, configuration, monitoring, and security measures can help ensure a wireless network meets the organization's and its users' needs. If your business is looking for network management services, the services are available at Splynx.com`s website. Top 3 Best Practices For Enterprise Here are three best practices for the enterprise that can help improve productivity, security, and overall business operations: Cybersecurity In today's digital age, cybersecurity should be a top priority for all businesses. Enterprises should implement a robust cybersecurity strategy that includes regular software updates, strong password policies, multi-factor authentication, data encryption, and regular security training for employees. A strong cybersecurity strategy can help protect against cyber threats like data breaches, malware, and ransomware attacks. Cloud Computing Cloud computing can offer many benefits to enterprises, such as increased scalability, flexibility, and cost savings. However, it is important for enterprises to implement a cloud computing strategy that includes proper data backup, disaster recovery, and data encryption. Enterprises should also choose a reputable cloud provider and carefully review their security and compliance policies to ensure their data is safe. Remote Workforce Management With the rise of remote work, enterprises should implement a remote workforce management strategy that includes secure remote access, virtual private networks (VPNs), and collaboration tools. Enterprises should also provide regular training for remote employees to ensure they know security best practices and company policies. Enterprises should also establish clear communication channels and performance metrics to ensure remote workers are productive and engaged. Overall, these best practices can help enterprises improve their cybersecurity posture, take advantage of the benefits of cloud computing, and effectively manage a remote workforce. By implementing these best practices, enterprises can improve productivity, security, and overall business operations. 4 Key Benefits Of An All-In-One Wifi Network Management Software An all-in-one WiFi network management software can provide several key benefits for businesses. This includes - Full Remote Network Recovery With Easy Backups And Real-Time Alerts Full remote network recovery with easy backups and real-time alerts is a comprehensive solution for businesses to ensure that their network is always up and running, even during a disaster. Here are some key features of this solution: Remote Backup and Recovery: With this solution, businesses can remotely back up their entire network, including data, applications, and configurations. This ensures that the network can be quickly and easily restored to its previous state in the event of a disaster. Real-Time Alerts: This solution provides real-time alerts for network issues, such as connectivity problems, security threats, and performance issues. This allows businesses to quickly address any network issues before they become major problems. Remote Monitoring: With this solution, businesses can remotely monitor their network in real-time, including network performance, bandwidth usage, and security threats. This allows businesses to identify and address network issues before they become major problems. Comprehensive Recovery Plan: This solution includes a comprehensive recovery plan that outlines the steps that need to be taken in the event of a disaster. This ensures that businesses are prepared for any eventuality and can quickly and efficiently recover their network. Proactive Support: This solution includes proactive support from experienced network engineers who can assist with network issues, backup and recovery, and disaster planning. On-Demand Scalability For MSPS On-demand scalability for MSPs (Managed Service Providers) is a solution that allows MSPs to quickly and easily scale their services to meet the needs of their clients. Here are some key features of this solution: Cloud-Based Infrastructure: This solution is built on a cloud-based infrastructure, which allows MSPs to provision resources quickly and scale their services up or down as needed. This ensures that MSPs can provide the resources their clients need without having to invest in additional hardware or software. Automated Provisioning: With this solution, resources can be automatically provisioned in real time based on the demands of the client. This ensures that MSPs can quickly respond to client needs and provide the resources needed to meet those needs. Flexible Pricing: This solution provides flexible pricing options that allow MSPs to pay only for the resources they use. This ensures that MSPs can provide cost-effective services to their clients while still maintaining profitability. Comprehensive Management: This solution includes comprehensive management tools that allow MSPs to monitor and manage their services from a single dashboard. This ensures that MSPs can efficiently manage their resources and provide quality client services. Robust Security: This solution includes robust security features that protect MSPs and their clients from security threats. This ensures that MSPs can provide security services to their clients and maintain the trust of their clients. Reduce Operating Costs Of Wifi Networks Reducing the operating costs of WiFi networks is important for businesses to improve their bottom line. Here are some ways businesses can reduce the operating costs of their WiFi networks: Upgrade to Energy-Efficient Devices: Upgrading to energy-efficient devices can help reduce the operating costs of WiFi networks. Energy-efficient devices consume less power, which results in lower electricity bills for businesses. Optimize Network Performance: Optimizing network performance can help reduce the operating costs of WiFi networks. By optimizing network performance, businesses can ensure that their network is operating at peak efficiency, which reduces the need for additional hardware and software. Implement Network Management Tools: Network management tools can help reduce the operating costs of WiFi networks. Network management tools give businesses visibility into their network, allowing them to quickly identify and address issues before they become major problems. Implement Automation: Implementing automation can help reduce the operating costs of WiFi networks. Automation can help streamline network management tasks, reduce the need for manual intervention, and minimize human error. Implement Cloud-Based WiFi Networks: Implementing cloud-based WiFi networks can help reduce the operating costs of WiFi networks. Cloud-based WiFi networks eliminate the need for on-premise hardware and software, reducing maintenance, upgrades, and security costs. Faster And Simplified Network Management Faster and simplified network management is important for businesses to improve efficiency and reduce operational costs. Here are some ways businesses can achieve faster and simplified network management: Use Network Management Software: Network management software can help businesses manage their network more efficiently by providing a centralized dashboard to monitor and manage network devices, traffic, and performance. This can help save time and reduce the complexity of managing a network. Automate Routine Tasks: Automating routine tasks such as backups, updates, and configuration changes can help businesses save time and reduce the risk of human error. This can also free up network administrators to focus on more strategic tasks. Implement Remote Network Management: Remote network management enables network administrators to manage the network from anywhere, anytime. This can help reduce the time and costs associated with onsite management. Use Cloud-Based Networking: Cloud-based networking provides businesses with a scalable and flexible network infrastructure that can be managed through a single portal. This can help simplify network management by reducing the need for on-premises hardware and software. Leverage Artificial Intelligence and Machine Learning: Artificial intelligence and machine learning technologies can help businesses manage their networks more efficiently by analyzing network data and providing insights and recommendations for optimization. Conclusion Wireless network management is critical for businesses that rely on wireless connectivity to operate. Implementing best practices for wireless network management can help businesses optimize their wireless network for performance, security, and scalability. By following these best practices, businesses can ensure their wireless network is optimized for performance, security, and scalability and is better equipped to meet the demands of an increasingly digital business landscape. Read Also: Transform Your Garage into a Home Office Seasonal Unemployment – Definition, & Examples [Complete Details] How Does Creativity Help In Entrepreneurship?

How Customer Success Can Help Grow Your Business

Customer Success: Meaning and Definition

Is Customer Success Essential to growing your Business?

Conclusion

Why Should Retailers Use Pricing Tools For Their Businesses

Is an online degree in business management worth it?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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3 Reasons Why Businesses Find Application Fraud So Devastating

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Customer Success: Meaning and Definition

Is Customer Success Essential to growing your Business?

Conclusion

Share this Article

Why Should Retailers Use Pricing Tools For Their Businesses

Is an online degree in business management worth it?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

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Related