Will Instagram remove likes from posts in 2020?

Published on: 12 February 2020 Last Updated on: 31 October 2024

On the 14th of November last year Instagram announced a worldwide test in which it is set to hide likes for a post that appear on users’ feeds. A move that has been received with a lot of controversies. This was not the first time the Facebook-owned social media giant was running these tests.

Since July the same year, Instagram has been running similar tests that have affected users’ posts in Japan, Australia, Italy, New Zealand, Brazil, Ireland and a small portion of users in Canada. The move has been received with mixed reactions; nobody understands why while several people aren’t happy about the move. Many people ask will it be worth gaining more likes on Instagram via brand promotion and ads in the future?

So, Will Instagram remove likes from posts in 2020?

Recent announcements from Adam Mosseri, Instagram chief executive officer indicates that the company is not stopping any soon. They are rolling out tests of what they are calling ‘private like counts’ to cover other countries including the united states where a small portion of users have been affected by the recent tests.

Unless you aren’t using Instagram for marketing purposes the news should not surprise you. But for marketers, this is quite shocking. Likes have played a key role in their marketing strategy cutting them out isn’t something small.

But why is Instagram shutting its doors to likes?

Instagram, Twitter, and Facebook have been the center for heated debates like inline addiction, smartphone addiction, online insensitivity, and other online related issues for a while now.

As a result, many social media platforms including those mentioned above have made it their priority to combat the vices in an attempt to hit a balance between user engagement and growth over the perception that they are leading causes of online related problems.

Combating online related problems seems to be the motivating force behind this move. As CEO Adam Mosseri explains, the whole idea behind limiting likes to the owner of a post is to try to depressurize Instagram. They are trying to make the platform less competitive, and try to give users a chance to focus more on connecting with people as opposed to concentrating on how many likes they get.

Another reason for this move affects the users, Instagram explains that by cutting out likes, users will be inclined to focus more on the content being posted as opposed to how many likes the content has gained. What is the implication of the same?

The move has impacted both the viewer and the content creators. Certainly, it takes power from fake users who buy likes and gives it to content creators. Content creators will now have an upper hand on the platform since you will only get followers if you have something to offer to the audience.

Will this move have an impact on my business?

The move will affect influencer who are starting out but as I said earlier if you are on Insta as an influencer or marketer you will need to be extra creative to get attention. For marketers, the movie will have a great impact on your business if you have been depending on bought likes.

Otherwise, you will be able to see the number of likes you garner but your followers won’t see them which has no huge impact on business.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Getting Familiar With The Types Of Instagram Contests

Using Instagram for branding and advertising is a great idea because you can gain access to millions of users. You just need to know how to grab their attention, and it will all fall into place. One way to grab their attention is to buy Instagram likes and followers, but you will still have to invest time in keeping your Instagram page up-to-date to attract new followers. Interestingly, you can try some ways to engage your followers, and one interesting idea is to start a contest. A contest works great because it keeps people on their toes. It keeps them interested in what you have to offer. They may be willing to check your page frequently to learn more about the contest and the prizes you may be offering. While it is true that contests help you engage your followers, the success also depends heavily on the type of content you select. Here is a bit more about the types you can choose. Instagram Contests You can try to be creative here, but in most cases, you can improve engagement by trying four types of Instagram contents. 1. Like AndWin Contest : Contests are a great source of attracting the audience to your Instagram account and boosting your popularity. People are often interested in contests and usually try their luck for a chance to win. The probability of participation by the users' increases if the contest is simple with easy to follow the rules. One such contest is alike and wins the contest. People only have to like your post, follow your Instagram account and comment under your post to confirm their participation. Use all the possible hashtags that are relevant to the theme to attract the maximum audience to your post. Hashtags like #contest and #giveaway should be included. A high-resolution graphics image with attractive prize offer will increase the chances of success of your contest. Users often get more motivated to participate when the giveaways are unique and worthy. The announcement of the winner name loud and clear give an incentive to people to participate in the next contest. A regular series of the contest is more effective than just a one or two random contests. The greater number of contests give a chance for more followers to win. It also increases the traffic on your account as people keep on checking for contest updates. 2. Photo Contest : Arranging a selfie or photo contest is another good option for boosting engagements on your profile. You can ask people to post their selfie or pictures of their kids or family event relevant to the theme of the contest. You can also promote the sale of your brand by asking people to include your product or brand logo in their photos. Put up the winner photo on your Instagram story to attract more people in the upcoming contests. Selfie contest also let you know your followers by face and increase traffic on your account with a large number of posts. This contest is a great way to judge your popularity and present the world your brand power. 3. Hashtag Contest : Hashtags are one popular source of promoting business on Instagram. Arrange a hashtag contest and ask your followers to repost your Instagram post with your brand hashtag. This contest will help you to promote your brand name among the followers of your followers. You will be able to communicate your message to a larger number of audience and will be successful in grabbing their attention. 4. Voting Contest : If you want to take your audience partition to the next level, then you must arrange a voting contest. Ask your followers to vote the contest pictures by liking them and select the winner with maximum likes. This contest will give you multiple benefits. First of all your followers will be assured of no favoritism from your side to the winner. People will ask their social circle to like their photos which in turn increase traffic on your account. It will increase the bonding of followers with your brand as you empower them to select the winner. The voting contest is the most effective contest among the contests mentioned above. Read Also : 5 Marketing Tips To Help Grow Your Business On Instagram

Growing Your Gram: 10 Tips for Boosting Your Instagram Engagement

Last year, Instagram announced that they have more than 1 billion monthly active users. The growth of the social media network has seen many brands and influencers in competition to take advantage of its marketing potential. You may already be posting great content, but you're just not getting the shares, likes, and comments you'd like. That's why you need our top 10 tips for Instagram engagement. Let's check it out together! 1. Make the Most of Hashtags: Twitter made the hashtag famous. But, now Instagram is widely associated with the power of the hashtag. If you know how to use hashtags, you can reach out to an ever greater number of followers. Your hashtags need to stay relevant to your brand and message. Too many Instagrammers carelessly throw hashtags into posts. It's important to do your research before you use a hashtag. You can take advantage of tools, such as Websta to optimize your hashtag strategy. You don’t need to pay for more followers through dubious websites, you can grow Instagram followers organically. LikiGram is an app to buy IG likes and followers. However, should you trust LikiGram? you can read and get the answer here. 2. Post Engaging Content: It may sound obvious to say that you need to post engaging content for Instagram engagement. This means different things depending on your audience. Do you need to consider what kind of content is meaningful for your users? This doesn't only mean your pictures and captions. You need to concentrate on producing content that attracts and inspires your audience. If you're in the food and drinks industry, then lots of snaps of your delicious meals and brightly colored ingredients will do the trick. 3. Instagram Stories: Does your audience want to know what happens behind the scenes? You can give them insights into your brand with Instagram Stories. Why is the Instagram Stories feature so important for improving engagement? Because Instagram stories have around 300 million users each day. Can you believe it? And yet, this isn't a feature that is occasionally used by people. In fact, the average user spends nearly 30 minutes per day enjoying Instagram Stories. 4. The Power of Geotags: Geotagging is when you add location information to your social media posts. This is especially popular among Instagrammers -- so take note! Geotagging is another means by which your audience can discover your brand alongside hashtags. This is a really important tool if you want to connect with people in a specific location. If you're opening a new store or organizing an event in a particular location, then you can effectively reach out to your audience with this. 5. Include a Call to Action: How to end each Instagram post? If you're not already doing it, then you need to be including a call to action on every post. This leads to greater engagement. So, encourage your audience to comment or share your posts. You can also request your audience to visit your company website or click on the link to your online store. Alternatively, you could ask a question which gets people to further engage with your activity on the social media network. 6. The Best Time to Post on Instagram: Many people ask the question: what is the best time to post on Instagram to optimize engagement? The simple answer is that you should post when your audience is most engaged on Instagram. How do you discover this? Well, Instagram's analytical tool provides you with some insights about your audience. There is lot of debate about the overall best time to post on Instagram. After all, each audience behaves differently. According to Sprout Social, the best day to post on Instagram is Thursday while the worse is Sunday. However, if you want to play it safe, stick to Tuesday to Friday between 9 am and 6 pm. If you have a global audience, then choosing the best times is quite complicated. You need to experiment with different posting times to determine which works best for engagement for you. 7. Engagement for Prizes: People love free stuff. This is a great rule to live by if you want to improve your Instagram engagement. So, why don't you start running competitions for free prizes among your audience? You could host a contest in which everyone who shares your post with their followers is put into a draw for some prizes. 8. Focus on Quality over Quantity: Twitter and Facebook may be about near-constant engagement with your audience. However, Instagram is more about quality than quantity. You don't want to put off your audience simply because you've overloaded them with content. That's why it's important to stick to a maximum of two to three posts per day. Otherwise, you risk being on the end of "follower fatigue" and spamming your followers. 9. Instagram Filters are Key: Instagram is the most visually appealing social media network on the market. It's all about aesthetics. One of the most effective ways to appealing to your audience is to make use of Instagram filters for your pictures. You should know that each filter has a different association for Instagramers. Make sure you make the right choice for each post. You can learn more about Instagram filters here. 10. Engage Your Competition's Audience: If you want to broaden your audience even further, then you could check out your competition's audience. This isn't just spying on your rivals. You need to actually engage the followers. You can start by searching for Instagramers who produce content similar to your own. If they find similar accounts interesting to follow, they'll probably feel the same way about your content. Instagram Engagement: Now you know how to build your Instagram engagement strategy – what are you waiting for? If you need more help in building your brand on Instagram with a real audience and real engagement, you can always take help from some of the best tools and software on the market like urinsta. Follow our strategies for building your Instagram audience and you’ll immediately experience results. If you want to find out more about how you can use Instagram effectively, check out our blog for the latest news and topics. Now you know how to build your Instagram engagement strategy - what are you waiting for? Follow our strategies for building your Instagram audience and you'll immediately experience results. If you want to find out more about how you can use Instagram effectively, check out our blog for the latest news and topics. Read Also: Is Instagram Turning Into A Way Of Life Now? Instagram Marketing Statistics You Should Be Aware Of In 2019

6 Instagram Marketing Tips for Business

The internet generation of today may or may not spend time with their families, but they definitely spend some quality time online. So your business needs to be noticed on their palms first. If you have a business but not having an account on Insta, I am hoping you have a good excuse for it. With countless likes distributed here each day, you must scoop some up for your business too. If this is not the case with you, you’ve come to the right place. Though late in the social media game, Instagram is a commanding marketing tool with 1 Billion active monthly users and 80% of them are following businesses. So you need to make sure, your business falls one among them. Here are ways to get you heard. These are the ones that work anyways: 1. Keep it strictly business! Creating a business profile is the prime rule of ‘Gram’ marketing. If you already have a general account, simply go to settings and click on ‘Switch to Business Profile’. A business account comes with tactical benefits at zero additional costs. This provides access to Instagram’s analytics tool ‘Insights’. You receive crucial metrics like reach and reactions to your posts, break up of follower’s demographics, engagement data, etc. It provides detailed insight concerning people’s interactions with your page thus helping you formulate better strategies. 2. #tag that: Hashtags are resourceful in attracting your target market and securing visibility. It is crucial to have good followers, ones that participate in your posts and make purchases. Use hashtags that are targeted and relevant to your images instead of many random ones. If you are starting a campaign, create your own brand hashtag. It could be your company’s name, a new product, or a special offering created for the campaign. Branded hashtags are easier to track, help you monitor public opinions, and measure the success of your efforts. 3. Entice, don't push! Spamming their feeds with posts will chase away your fans. The following techniques work wonders in any industry. Product Teasers using striking imagery fire up wants and make buyers come running. You tease and entice, rather than push them into buying. It also gives your company more of human touch and less corporate-like. So be a show-off, but a subtle one. Another effective maneuver is creating Sponsored Ads through the ‘Ad Creation’ tab. You select a number of ads and control the budget you would like to expend towards it. This feature attracts the target audience beyond the users of your account. Read here Twicsy info for more in respect of the target audience. 4. Timing is everything: On that note, deploy Instagram Insights to monitor traffic and assess the best time to post. As per surveys conducted by sproutsocial.com, the following trends were observed: Best Times- throughout Wednesday and 10-11 am on Friday. Safest times- Tuesday through Friday, 10 a.m. to 3 p.m. Least circulation-late night and early morning from 11 p.m. to 3 a.m. When you are on time, you definitely get real Instagram likes and exposure from real people. Your products and services are in front of the people who want to leverage them. 5. It’s Story Time! One out of three of the most viewed Stories is from businesses. Stories are an interesting Instagram feature that offers countless benefits. They are visible for 24 hours, in the same stream as entered, after which they appear above the follower’s feed. Don't rely on tools like TreeFrogSocial. Experts say that TreeFrogSocial.com is a scam you should avoid. They help brands add a narrative to their makings and experiment with radical content, which may or may not be complementary to the appeal of their products. It also allows marketers the liberty to communicate informally and use a string of media, instead of just one post having to say it all. Stories can also be used to tag other brands you are collaborating with or for shout-outs targeting potential influencers. 6. Befriend cool kids: Cue the social media influencers, VIPs of the internet whose approval of your brand can translate to trust and purchases from their followers. Their endorsement is the fastest jump start you need to build your fame. While choosing an influencer to be mindful of the audience you are seeking to attract. Just having a huge following isn’t enough; they need to lure the relevant mob. Influencers can be swayed by free gifts or by money. Sometimes, brands can also collaborate and market each other, forming mutually beneficial agreements. Instagram is dominant in the world and if you know how to tame this beast, the world is yours. We hope these strategies will help your business rise, and we are sure it will. Read Also: 34 Best Instagram Bots to Auto Like & Auto Follow Safely in 2020 Is Instagram Turning Into A Way Of Life Now? Importance Of Storytelling In Social Media Marketing Will Instagram remove likes from posts in 2020?

Will Instagram remove likes from posts in 2020?

So, Will Instagram remove likes from posts in 2020?

But why is Instagram shutting its doors to likes?

Will this move have an impact on my business?

6 Ways To Increase Real Instagram Followers Without Spending Money!

How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

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Getting Familiar With The Types Of Instagram Contests

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Will Instagram remove likes from posts in 2020?

So, Will Instagram remove likes from posts in 2020?

But why is Instagram shutting its doors to likes?

Will this move have an impact on my business?

Share this Article

6 Ways To Increase Real Instagram Followers Without Spending Money!

How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related