It’s a question asked time and time again: will the internet become a commodity? The answer could be yes or no. Access to the internet is essential in today’s society, and it’s something that we take for granted, so the future regulation of the internet is of interest to all people.
What Is a Commodity?
A commodity in commerce is a good that is interchangeable with other goods of the same type. Examples of commodities are grains, metals, and oil. The internet has become a commodity in some ways, but it is also different.
The commoditization of the internet is due to its widespread use and accessibility. It is now a service available anywhere and anytime, making it a valuable asset to businesses and individuals.
This process has allowed businesses to reduce costs by using the internet to communicate efficiently with customers and suppliers while also increasing their efficiency in marketing and advertising software, for example.
What Is a Utility?
A utility is an essential service provided by public or private organizations. Utilities are usually regulated and include services such as electricity and water.
Services are evenly divided and provided to everyone, meaning the cost spreads across all service users. This division makes utilities a more affordable option for people and businesses who need access.
The internet is a utility in the sense that it is widely available and used across the world. The regulation also occurs, meaning that prices are more dependable for those who need access.
What Makes the Internet Different?
The internet’s ability to personalize is different from other commodities and utilities. The internet can change to suit individual user preferences and needs. So is internet access a utility or a commodity?
A utility approach to internet access might mean that too much regulation occurs on what is supposed to be a free and open platform. Alternatively, a lack of government regulation means internet service providers (ISPs) can charge whatever they want.
Despite this, there is still a need for regulation to ensure everyone has access to the internet. The internet needs regulation to protect innovation and competition, which is why some countries enact net neutrality laws.
What Is Bandwidth Trading?
One way to see how the internet works as a commoditized experience is through bandwidth trading. Bandwidth trading is the buying and selling of internet bandwidth, or the capacity to transmit data, between different parties.
It is a way for businesses and individuals to purchase what they need at an affordable price that meets their needs. This process allows them to have efficient and reliable internet access without worrying about exceeding their data limits.
Businesses can also sell their unused bandwidth to other companies or individuals who may need it, which can be a profitable way for businesses to generate extra income and help reduce traffic congestion on the internet.
Is Internet Access a Basic Right?
Internet access is now considered a fundamental right in many countries, which has led to the debate over whether or not it should act as a commodity. This argument centers around the idea that internet access should be available and affordable for all, regardless of income level.
A parallel dialogue revolves around the importance of internet access for SNAP recipients, underscoring the essential need for inclusivity in digital advancements.
We can argue that internet access is essential for people to access the same opportunities as others. It is a tool for communication, education, and entertainment. Without it, individuals cannot access the information or resources they need to succeed in their personal and professional lives.
Final Thoughts
The internet is a unique service many people and businesses need. Internet access should be a right and accessible to all, but it is also essential to recognize the need for regulation to protect innovation and competition.
Ultimately, it will be up to governments and other organizations to decide how to regulate the internet to determine if it becomes a true commodity.
Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.
In this internet-based society, it is more important than ever to have a good internet provider.
With so many of our life events now taking place online, a reliable and fast internet connection is a must. Whether you are working from home, distance learning, or just streaming your favorite shows, a good internet provider is essential.
When looking for an internet provider, the first thing to consider is how fast you need your connection to be. Most people overlook this aspect of their home internet service until they start streaming video or playing online games.
But, at the same time, it becomes challenging to analyze what option will work out the best from the ocean of options available!
In this article, we'll explore some of the top options for internet service in Outer Tri-Cities, WA. Rango is one of the best internet service providers around. Check this article to know more about their plans.
Top 7 Internet Providers in Outer Tri-Cities Washington
1. Rango
Rango is at the top of the line for internet providers. It is one of the fastest-growing internet providers in the country, with high-speed internet and low prices that are difficult to beat. They offer unlimited data plans as well as no contract options.
Thus, you can always switch providers if you want to test the waters or try something new that fits your budget and needs.
Their service is fast, and their customer service is second to none. They have an excellent reputation in the community, which means they are well-known and trusted throughout this region.
Rango offers fiber optic internet, which means that it travels through glass instead of copper wire, giving you superior speeds and more consistent connections than any other type available today!
Fiber optic cables are also much more durable than other wiring materials, so they don't get damaged easily when storms hit, or rodents chew through them (which happens frequently).
This makes them much more trustworthy than other types of connections like satellite dishes or DSL lines (which aren't even available anymore).
2. Directv
Directv is another great option for those looking for high-quality internet service in Outer Tri-Cities Washington. They have a variety of packages and plans to choose from, so you can find one that fits your needs perfectly.
If you are someone who streams a lot, this will be an ideal internet provider. They have some of the best bundles of Directtv Stream and AT&T internet, starting from just $125 per month. Check out their plans and select the ones that suit your requirements the best.
3. Clearwire
If you're searching for one of the top internet providers in Washington, Clearwire is a clear choice. With speeds of up to 10 Mbps, Clearwire is the fastest internet provider in the state.
And with plans starting at just $25 per month, this is also the most affordable option.
They are available in regions like:
Blue Mountain VillageGroenkloof Retirement EstateSoeteweide Country EstateBlue Mountain Retirement Estate, etc
In addition to being fast and affordable, Clearwire is also the most reliable internet provider in Washington. With a 99.9% uptime, you can be sure that you'll always be able to connect to the internet when you need it. And with 24/7 customer support, you can always get help if you need it.
4. Milton freewater internet service
Milton Freewater Internet Service has also made it to the list of best Internet providers in Washington for several reasons. First, they have the fastest Internet speeds available in the area, so you can always count on being able to stream video and download files quickly.
Second, they offer unlimited data usage, so you never have to worry about going over your data limit. Finally, their customer service is outstanding, and they are always available to help you with any questions or issues you may have. The plans start from $50 per month, with download speeds upto 100 Mbps.
5. Spectrum
There are several reasons why Spectrum is another trusted internet provider in Washington. To start with, they offer some of the fastest speeds in the area, which is perfect for those who need to stay connected. You can always count on a quick and reliable connection.
They also have a very reliable network, so you can always count on being able to connect when you need to. Moreover, their prices are very competitive, so you can always get a great deal on their service.
They offer three plans:
A basic plan for $50 per monthAn Internet Ultra plan for $70 per monthAn Internet Gig plan at $90 per month
6. CenturyLink
CenturyLink facilitates users to experience uninterrupted HD movie streaming, office work or internet browsing - it is perfect for all kinds of internet users. You just need to pay $49 a month for 100 Mbps for the rest of your life. The Fiber Gigabit monthly subscription (at 940 Mbps) would cost you around $65.
7. UScellular
UScellular is another top provider for choosing an internet plan in Outer Tri-Cities Washington. They offer competitive prices on all their packages, making them one of the most affordable options! You can also get free installation when you sign up for their new customer promotion!
Endnote
With a lot of options available, it is essential to stick to the one that has it all. And, there are some things to take into account when opting for an internet provider for your service. First, consider your budget. There are several providers with different price points.
Second, consider your location. Some providers may not be available in certain areas. Third, consider your speed needs. If you are a heavy internet user, you will need a provider with fast speeds.
Once you have considered these factors, you can narrow down your options. Research different providers and read reviews to get a sense of what others think.
When you have found a few that fit your needs, contact them to get more information. Once you have all the information you require, you can make an informed decision and choose the best provider for you.
Additionals:
Fax Over the Internet5 Tips to Improve Your Internet PrivacyInternet Defamation Lawsuits: 7 Things You Need To KnowUnlimited High-Speed Internet Plans of Charter Spectrum in the USA
What is CND? CDN is the short form of Content Delivery Network. It helps in creating a baseline for the functionality of the internet. When an individual visits your site, his browser queries your web server for the information it needs to load. The web server will then respond with all the necessary data required to render your site in the browser. There is a difference between the necessary infrastructure for hosting CDN and a site. Below are some of the reasons that will make you use CDN.
Speed
Speed is the aspect that most people consider as a selling point for CDN. Many individuals believe that using the CDN will improve the loading speed of the site. Speed improvement is the aspect you need to concentrate on as it goes from fifteen seconds to six seconds when loading. Improving from six to seconds will be a greater improvement, and it fully attributes to the addition of the content delivery network. The configuration and capabilities of your web host are also vital. Nowadays, many premium web hosts possess an internal setup that looks like CDN for serving up your static sites on the file servers.
Traffic amount your site can hold
Performance and speed are different but go hand in hand. Your site loading fast when with visitors is one thing and your site loading fast when without visitors is another thing. If you want your site to load fast when it is under heavy load, you will have to scale out the pressure needs that require several servers to handle. You can implement content delivery network as a redirect static resource so that your site loads from the CDN servers and not the host server. This will involve changing the structure of the DNS for it to point to the service you will be using.
You can also use CDN as a reverse proxy that requires small DNS changes that will make your name to point to the CDN server rather than the host. The host servers will receive traffic after it hits the CDN servers. The bulk of loading activity will be the sole role of the first servers that receive the traffic. Your site will handle more traffic than normal when CDN is in place.
Security
Content delivery network companies recommend and implement mechanisms which make sites secure. Fixing hacked WordPress sites is not an easy task and installing defender applications on your site will enhance its security. Embedding CDN in your site is also advantageous as it has built-in mechanisms that deal with malicious traffic.
Prevents your site from going down
What happens when your site is under a DDoS attack? This attack will bring down your site for as long as it is under attack. This attack occurs when an army of servers and computers flood traffic to your site making it gets overwhelmed. Hackers might attack you when they want you to pay them or when your competitor wants to ruin your income, brand, or reputation.
Implementing WordPress on CDN is easy
Implementing CDN is easy on WordPress. This system is easy to apply as it is not complicated. The best CDN will offer plugins that will make setting it up to take a few minutes. You can decide either to get a free or a paid version of the CDN.
Read also: The 10 WordPress Plugins Every Successful Blogger Uses
You will get access to global audiences
Most services of CDN possess a Singapore data center and makes people visiting your site enjoy the experience throughout the world. CDN will make sure that your site becomes pleasant to all your audiences.
You will enjoy SEO ranking
CDN does not promise to get you to the top instantly, but the SEO friendly content you post on your site will take you a step further once you have CDN servers.
The bottom line is that your site will experience improvement regarding performance when it implements CDN. With a lot of free CDNs in the market, you do not have a reason for not starting to serve your data from the global delivery system.
Read also:
How To Maintain WordPress Website For Free?
4 WordPress Plugins To Make Your Blog More Powerful
Did you know that TikTok users spend an average of 90 minutes daily on the app? Making it a perfect platform for those wondering how to market an app successfully.
Whether you're a content creator or a brand aiming to expand your reach, TikTok offers a vast pool of potential users. Particularly for mobile app marketers.
Consider this:
Over 60% of TikTok users belong to Gen Z, a tech-savvy generation that prizes authenticity and creativity.
The gender distribution on the platform is almost even, offering a broad spectrum for targeting.
A whopping 90% of TikTok enthusiasts access the app daily on their mobile devices, emphasizing the synergy between TikTok users and potential mobile app consumers.
Numerous apps, such as the popular Duolingo, have harnessed TikTok’s power, witnessing exponential growth after trending on TikTok. If you are looking to launch your app or are simply looking to find new users then it is crucial to master the nitty-gritty of TikTok content.
Understanding the Art of Creating Viral Content
The statistics speak volumes about TikTok's potential for mobile app marketing, especially if you're figuring out how to market an app. But the question remains: how can one truly harness this potential?
To get the answer, we turned to Inigo Rivero, Managing Director at a reputed TikTok Agency. House of Marketers is a powerhouse in TikTok marketing. Their illustrious track record showcases successful campaigns for industry giants like Jodel, and Euroleague Basketball. They specialize in influencer marketing and paid media campaigns, as well as more.
We reached out to them to ask:
What makes TikTok content truly authentic, and how do you ensure this authenticity when crafting content for brands?
How do you prioritise engagement over direct promotion on TikTok, and what strategies have proven most effective for you and your partners?
What is the importance of storytelling in TikTok content, and how do you weave a brand's narrative seamlessly into the platform's ecosystem?
With the ever-evolving trends on TikTok, how do you strike a balance between leveraging what's trending and maintaining a brand's unique voice?
Let's dive deep into the strategies behind content that not only trends but also leaves a lasting impact on TikTok.
The Blueprint for Viral TikTok Content for Marketing Apps
Here are the insights they shared with us:
In our years of experience at House of Marketers, we've found that the heart of TikTok lies in its authenticity. When we collaborate with brands, our primary focus is to craft content that feels genuine and resonates with the TikTok community. It's not just about promoting; it's about creating a narrative that TikTok users can connect with.
We agree TikTok isn't the platform for hard sells. When you showcase genuine user experiences, behind-the-scenes looks, and real stories, your ideal user naturally gravitates toward your content. Instead of trying to follow a formula, let users see the humans behind the app.
Can you reverse-engineer viral content? The answer is yes and no. The thing is that creating or re-creating viral content on any platform requires a bit of trial and error and a lot of dedication. But fear not, we asked the experts to help us figure out the blueprint for viral content.
But how do you create content that not only entertains but also serves a marketing purpose? Let's delve into the anatomy of viral content, starting with understanding the cogs that power this massive platform.
Engagement Over Promotion
TikTok thrives on spontaneity and real moments. Unlike other platforms where polished aesthetics are the key to success, TikTok values raw, genuine interactions. This is the platform's unique strength and the key to crafting content that stands out.
While leveraging trending sounds or challenges is effective, it's vital to infuse your unique brand voice. How does the trend align with your app's value proposition?
Whether it's a challenge related to your app, a poll, or a Q&A session, interactive content boosts engagement and fosters a sense of community.
Highlight the problems your app solves, but in a fun, TikTok-friendly manner.
“Whenever we strategize for our partners, we focus on achieving entertaining the audience, whilst seamlessly (but directly) promoting the brands. TikTok isn't the place for hard sales. It's a platform where brands can build genuine relationships with their audience. We always advise brands to be a part of trending challenges, use popular sounds, but most importantly, to be authentic." - House of Marketers
Understanding the TikTok algorithm is the cornerstone of creating viral content. Over recent years, the platform's algorithm has evolved, reflecting a deeper commitment to user experience. Brands like Gymshark have optimized their approach by posting consistently and using trending sounds, thus amplifying their visibility.
Read the in-depth case study on the House of Marketers website, here.
The TikTok algorithm functions primarily on the 'For You Page' (FYP), a curated feed personalized for each user. A few factors heavily influence content visibility:
User Interaction: This includes likes, comments, shares, and even the account follows stemming from your content.
Video Information: Details like captions, sounds, and hashtags play a role. Using trending sounds and relevant hashtags can boost your content's discoverability.
Account and Device Information: Although lesser-known, TikTok uses device type and account settings to serve content.
In a nutshell, the more engagement your content garners, the higher its chances of being propelled to many more FYPs. But remember, it’s not just about visibility; it's about striking a chord.
Storytelling: The Backbone of TikTok Marketing
Interactive content, like polls, Q&A sessions, and challenges, boosts engagement and fosters a sense of community. It's about making the audience a part of the brand's story.
"At House of Marketers, we believe in the power of storytelling. Every app has a unique story, and our job is to tell that story in a way that captivates the TikTok audience. Whether it's showcasing user testimonials, behind-the-scenes looks, or the journey of the app, it's all about creating a narrative." - House of Marketers
If there's one golden rule in marketing, it's this: Know your audience. While global trends can be tempting to jump on, local nuances play a critical role. For instance, while a dance challenge might be viral globally, regional humor or cultural trends can offer a unique spin, making your content more relatable to a specific audience segment.
Defining Your Users: Are they teenagers looking for entertainment, or professionals seeking productivity apps? Understand their interests and behaviors to fine-tune your content strategy.
Content Alignment: Ensure that your content speaks directly to your target audience. If you’re marketing a fitness app, trending dance routines can be an apt choice, showcasing app features while keeping it fun.
A clear vision of your audience is akin to having a compass. It might not dictate every step, but it ensures you're heading in the right direction.
Read House of Marketers' in-depth guide on how to use storytelling for your app growth here.
Strike a Balance between Trend and Originality
While it's essential to tap into trending challenges and sounds, it's equally crucial to infuse content with a brand's unique voice. It's about finding the perfect balance between what's trending and what's true to the brand.
"At House of Marketers, we often say that riding the wave of trends is essential, but it's your unique touch that makes the ride memorable. While trends provide momentum, it's originality that ensures your brand leaves a lasting imprint. Every time we collaborate with a brand, our goal is to intertwine the essence of the brand with the pulse of TikTok's trends, creating content that's both relevant and distinctive." - House of Marketers.
Originality and authentic ideas stand out. Be genuine and let your brand's unique voice shine through. Jump on trending challenges or sounds, but always with a twist that aligns with your app.
An engaging story keeps users hooked. Even if it’s a short video, build a storyline that captivates. Crisp visuals and clear audio can make a significant difference. Invest in good equipment and editing tools.
While there's no fixed formula for virality, mixing these ingredients with a pinch of creativity can help you craft content that drives success.
Read more about how to market to your audience in this guide.
Harnessing TikTok's Tools for Maximum Impact
TikTok isn't just about 15-second clips; it's a platform brimming with features that can amplify your message. But the trick lies in knowing which tools to use and when. With TikTok now allowing videos up to three minutes in duration, brands have a larger canvas to tell their story. It's crucial to keep abreast of such updates. For instance, longer formats might be ideal for showcasing a detailed app tutorial or a user testimonial.
Optimizing with TikTok's Inbuilt Features
Effects & Filters: TikTok constantly releases new effects. For app marketers, this is a golden chance to frame their content innovatively. For instance, use the 'green screen' effect to showcase your app's interface or features in an engaging backdrop.
Music & Sound: TikTok is as much about listening as it is about watching.
Leverage trending sounds: Often, trending sounds are synonymous with viral content. Embed these in your videos, making sure they align with your message.
Create your sound: Originality can set you apart. If it fits, consider producing a catchy jingle or soundbite related to your app.
TikTok's array of tools can be overwhelming, but master them, and you'll be a step closer to crafting content that resonates and reverberates.
Amplifying Your App through Engaging Narratives
Direct selling on TikTok is a no-go. The audience seeks engagement, not advertisements. Every story has a hero. In the context of app marketing, the hero could be the user benefitting from the app. Crafting narratives around user transformation, say, someone becoming fit using a fitness app, can create a more personal connection. How then, does one subtly introduce an app?
Integration over Promotion: Rather than overtly showcasing your app, weave it seamlessly into popular formats. If it's a meditation app, maybe a calming 60-second morning routine video could subtly highlight its benefits.
TikTok Challenges: Create or tap into existing challenges. Challenges are TikTok's crown jewels, and they can virally promote your app if executed right. For example, if your app is about photo editing, launch a challenge where users transform an ordinary picture into art using your app.
Celebrate User-generated Content: Encourage satisfied users to share their experiences with your app on TikTok. It adds authenticity and relatability.
Every app has a story. It’s not about selling; it's about sharing that story in the most engaging way possible.
Tapping into the Power of Collaborations
No man is an island, and in TikTok's universe, collaboration can be the bridge to wider audiences. Collaborations not only boost visibility but also ensure the brand's ethos is communicated effectively.
Influencer Partnerships: Identify and collaborate with TikTok influencers whose audience matches your target demographic. Their endorsement can lend credibility and expand your app's reach exponentially.
Duets and Shoutouts: Engage with the community. Duets can be a fun way to interact with popular creators or users, while shoutouts (especially from larger accounts) can offer significant visibility boosts.
Sponsored Content: While organic reach is golden, don't shy away from sponsored collaborations. They're a guaranteed way to place your app in front of a vast audience.
In TikTok’s ecosystem, collaborations aren’t just beneficial; they’re often essential for rapid growth.
Beyond TikTok: Cross-Promoting Your Content
While TikTok is a potent tool, combining its forces with other platforms can amplify your impact. Platforms like Instagram have different user bases and algorithms. While TikTok thrives on spontaneity, Instagram values aesthetics. When cross-promoting, tweaking your TikTok content to match the platform's vibe can yield better results. Here's how you can cross-pollinate your content for broader reach:
Integrate with Other Social Platforms: Share your TikTok videos on Instagram Stories, Facebook, Twitter, or even LinkedIn, depending on your audience. This not only drives traffic to your TikTok profile but also increases the chances of your app being noticed.
Embed in Blogs & Websites: If your business maintains a blog or website, consider embedding popular TikTok videos. This offers an interactive way for visitors to engage with your content.
Newsletter Inclusions: Regular newsletters? Highlight engaging TikTok content or campaigns. It adds a fresh element to your communications and drives subscribers to your TikTok page.
Engage with Communities: Join forums or groups related to your app's niche. Share your content there, but ensure it adds value to the community discussions.
In the vast digital universe, your TikTok content is a star. Make sure it shines across the galaxy.
Success Stories: Analyzing & Iterating
The digital landscape is rife with stories of brands that changed course based on feedback. Coca-Cola's 'Share a Coke' campaign, which began as a small test, exploded in popularity. TikTok is no different. Brands that heed feedback and aren't afraid to iterate, often find greater success in the long run. Now that you've crafted and shared your content, how do you measure its impact?
TikTok Analytics: Dive deep into your profile's analytics. Observe metrics like video views, followers, and engagement rate. This data is a goldmine, offering insights into what's working and what's not.
Feedback is Gold: Engage with comments on your videos. They are raw, unfiltered feedback. Users might even share suggestions or desires related to your app.
Adapt and Evolve: Digital landscapes, especially TikTok, change rapidly. Stay adaptable. If a strategy isn't working, pivot. If a new trend emerges, consider how you can align it with your app.
Remember, success on TikTok isn’t just about virality; it’s about sustained growth. Regularly reviewing and iterating is the key.
Final Thoughts on Viral Content on TikTok
On TikTok, where trends come and go with the wind, the art of creating content that resonates lies in striking the right chords of authenticity, engagement, and originality. As we've journeyed through the intricacies of TikTok content creation, one thing stands clear: if you want to learn how to market an app, you need to learn to strike a balance between leveraging trends and maintaining a brand's unique voice.
A special shoutout to the experts at House of Marketers for their invaluable insights and proven strategies. Their mastery in blending the art and science of TikTok marketing serves as an inspiration for brands aiming to make a mark on this platform.
If you’d like to work with House of Marketers, then this is your chance. Get your free app marketing campaign proposal here.
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Content Marketing: Tips For Better Results
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Where can you seek support if you need to promote your page on TikTok in the shortest time possible?
