Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion

Published on: 27 October 2023 Last Updated on: 30 October 2024

All those pesky YouTube Ads are turning out to be a boon for YouTube. For the end of the quarter on September 30, 2023, tech giant Alphabet, the parent company of Google, reported a total ad revenue of $59.6 billion. The ad revenue touched $44 billion, which was brought in by Google’s search business, which marked a hike of 11.3 %.

YouTube has generated $7.95 billion in ad revenue for Q3 2023. It has been a 12.5% increase from the previous year. The corporation has credited the positive outcome to brand and direct-response advertising. The total ad revenue for the company has grown by 9.5%.

The ad revenue in the previous year had been a far lesser number- a mere 1.9% since 2021.

At an investor call, Sundar Pichai, CEO of Google, reported that daily views for the short-form video platform have increased significantly. YouTube Shorts has increased in views to 70 billion per day. It was 50 billion earlier this year. He even added that the company is planning to introduce enhancements for Shorts, including AI-powered editing tools along with other features.

In his statement, he said, “I’m pleased with our financial results and our product momentum this quarter, with AI-driven innovations across Search, YouTube, Cloud, our Pixel devices and more. We’re continuing to focus on making AI more helpful for everyone; there’s exciting progress and lots more to come.”

Google has registered a total profit of $19.7 billion for the third quarter of 2023. It marks a 46% increase from that of Q3 of 2022. The company’s total revenue has reached $76.7 billion (11%).

Google’s cloud computing services, Google Cloud, have also seen an increase in profit margins due to increased business in AI training tools. It marked a growth of 22% year over year in revenue.

Interestingly, Google Cloud’s performance in Q3 revenue of $8.41 billion fell short of investor expectations. It missed the planned $8.64 billion. Alphabet is even facing an antitrust trial, where it has been alleged of monopolistic practices in search dominance.

This has led to Alphabet’s shares declining over 6% in after-hours trading, despite YouTube’s otherwise strong performance.

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3 Tips on How to Prepare for Transferring to an American High School

The intake of foreign students by US high schools has been going down gradually, reports China Daily USA. The highest number of transfers currently comes from China (NBC News), but South Korea isn’t that far behind. These students, as well as all others who come to US high schools from foreign countries, face many challenges. Adapting to new circumstances is never easy for teenagers. Therefore, it’s essential to be well prepared to reduce the stress of this change. 3 Tips for International Students Transferring to an American High School Now, let's discuss the top 3 tips for international students transferring to an American high school at present. 1. Get into sports and/or other activities: Sports play an important part in American high schools, so a good way to ease integration is to join a team. Football, basketball, hockey, lacrosse, track and field, tennis, and swimming are some of the most popular options. If you aren’t particularly talented in any kind of sport, you will have other activities to get into. Music and drama clubs are very common as well as school newspapers and science clubs. Getting involved in any activity will help the transfer student make new friends and assist with navigating the complex social hierarchy system of US high schools. 2. Get additional training in language and culture: Studying English to pass tests necessary for acceptance into a high school in class will help you get that acceptance. However, being immersed in a new culture and language is very different from the class environment. Getting some help with adaptation both before and during the transition will be a great help. One can work with tutors or get into specialized classes when arriving to the US. Joining extracurricular activities will also help learning both the language and culture. But if possible, one should get some prior experience. According to Forward Pathway, visiting specialized summer and winter camps for students can be an important step for smoothing out their integration. Such camps do not only help children learn more about American culture and improve their English. They get them some experience of the US educational system. Note that some cities in the US offer free English classes in libraries and community centers. Consider checking out those in your area as this will also help you meet new people and better integrate into the community. 3. Choose a high school wisely: It’s essential for international students to choose a high school that will be able to offer exactly what they need. Private high schools in the US might have specialized advanced classes and extracurricular activities that students will need for their future education. Unfortunately, the private education sector in the US is expensive. Public high schools, on the other hand, all comply with the state curriculum. Note that it’s decided by the state, so you need to check out the curriculum before deciding on the transfer destination. You will also need to check what kind of assistance the school can provide to ESL students. If you are looking for maximum immersion in the American culture, a public high school is the best. Private schools are the better choice for specialized education. Read Also: 4 Emerging Trends In The Education Sector 5 Questions To Ask Yourself While Finalizing An E-Learning Platform For Quality Education

NFL’s Roger Goodell Praises Las Vegas Transformation

NFL commissioner Roger Goodell, spoke at a Las Vegas Super Bowl LVIII Host Committee brunch in Tuesday and he praised the city's shift in image in the last few years which has led them to land the league's championship game. Goodell also touched on other topics like the game's global appeal in a 25-minute sit down with Las Vegas Raiders president Sandra Douglass Morgan that also included appearances by other sports executives from premier leagues such as the UFC, the NHL's Golden Knights, the WNBA's Aces, Formula 1 and the NBA. Goodell addressed the crowd and said, "You really have become Sports Town USA. You really have, and that vision was set out, that vision was clear. We wanted to be a part of it, and I think when that happened, everything seemed to change and the stadium obviously is a key component of that. It's one of the reasons we struggled in Oakland is being able to get a long-term stadium that would work for us. Great news is this is home for us, so we're glad to be here." https://twitter.com/stevemcomedy/status/1732161471310901540?s=20 He added, "I'm going to credit this community because I think you've changed the city on a global basis. It is an extraordinary entertainment city and I think people see this city in a different way. Sports may be part of that, but we're all part of, I think every one of the sports that are represented here today would say that you've changed that, you've changed that narrative, you've changed that image, you've changed that platform. And I think, I probably would not have said 10 years ago, that I would see myself sitting here for a Super Bowl. But I'm not surprised." When Douglass Morgan asked whether Las Vegas would be in a "rotation" for the Suoer Bowl, Goodell laughed."We don't have a rotation of Super Bowls," he said, "but I have no doubt this is going to be a successful Super Bowl. We'll be back here a lot for Super Bowls." Read More About: Which Nations Have the Greatest Disconnect Between Their People Sam Altman, The CEO Of OpenAI Joins Microsoft Adding Further To The Controversy

Meta Launching Free Subscription For Ad-Free Experience In Europe

Facebook and Instagram will be removing ads from their platforms and are introducing a paid subscription for users to avail of the feature. The service is available all over the European Union. It will be offered for roughly €9.99 per month on the web or €12.99 / month on iOS and Android to account for additional fees. Meta issued in their statement, “To comply with evolving European regulations, we are introducing a new subscription option in the EU, EEA and Switzerland. In November, we will be offering people who use Facebook or Instagram and reside in these regions the choice to continue using these personalized services for free with ads, or subscribe to stop seeing ads. While people are subscribed, their information will not be used for ads.” The subscription has been introduced to address the concerns of the European Union about Meta’s ad targeting and data collection practices. Meta believes the new policy will have a more clear and definitive privacy requirement met. The requirements are set by the European data laws that include the Digital Markets Act and GDPR. Free access that comes with ads is set to remain available. “If you choose to continue to use our products for free, your experience will stay the same – and that experience will continue to be supported by the tools and settings that we have created to empower people to control their ads experience,” Meta explained. Meta has written in their blog post while announcing the subscription, “We respect the spirit and purpose of these evolving European regulations, and are committed to complying with them.” The ad-free subscription will be available only for those 18 and above in the EU, EEA, and Switzerland. It will initially apply across all linked Facebook and Instagram accounts. Eventually, however, Meta will be charging extra for linked accounts. Starting March 1st, 2024, there will be an additional fee of €6 on the web or €8 on iOS and Android per linked account. The company told The Wall Street Journal that it will temporarily stop showing ads to teenagers in the region from November 6. Read Also: Whatsapp Drops Support For Android KitKat: Latest Updates Manish Rawat’s Zinmatt Is Making Learning Free And Accessible Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion

Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion

Whatsapp Drops Support For Android KitKat: Latest Updates

Meta Launching Free Subscription For Ad-Free Experience In Europe

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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