How to Monitor the SEO Health of Your Website

Published on: 01 June 2018 Last Updated on: 01 August 2024

Monitoring the SEO (Search Engine Optimization) health is essential for any website to maintain its search engine ranking and search results. You never know when an SEO issue left ignored can hit your ranking and impact your business adversely. Website owners need to take care of several SEO metrics regularly and be proactive to fix the issues that may lead to low performance. This post explains the most important SEO health metrics that need regular monitoring to maintain the performance of a website.

Organic traffic :

Your website ranking is useless unless it brings you traffic. Tracking your organic traffic is an indicator of your SEO performance. An increase in visitors coming through search engines indicates that your rankings are increasing. Organic traffic is one of the most important metrics that you can track. While other metrics also show a trend, organic traffic provides you with quantifiable proof that your efforts are working to bring more visitors. However, the quality of the traffic depends on the keywords you’re ranking for.

Keyword rankings :

Ranking of important keywords is a vital part of any SEO campaign, as high keyword rankings drive more traffic to the website. There are plenty of tools that will help you to conduct the keyword research, and track your website’s rankings over time. You can also search at Google Search Console to look for the keywords that drive most of the traffic to your website. As Search Console is a free-to-use platform, you can set up your website on it if you haven’t already done it. If you find it difficult to conduct the keyword research, you should get a monthly SEO maintenance plan to improve your keyword rankings.

Backlinks and Referring Domains :

Backlinks are another most important metric and ranking factor in the SEO Analysis. You should track the backlinks pointing to your website. Keeping track of your backlinks and referring domains provides you with an estimate, how good your SEO efforts are working. A large number of backlinks might not immediately lead to better rankings (especially if the links are from low-quality domains), but they show positive results in the future. The quality and relevancy of backlinks also matter, and you should always use the backlinks from reputed websites.

Bounce Rate :

The bounce rate is defined as the percentage of single-page sessions in which the visitors left your website without interacting with the page. A low bounce rate indicates that the visitors have found your website interesting or useful.

On the other hand, a higher bounce rate on a particular page might not be a bad thing, as it could just be that the user’s search query was answered on that page and they are satisfied. You should set up an event tracking to track the success of a page, even if you expect to have a high bounce rate on it. It is better to subscribe to a quick SEO plan to improve the bounce rate of your website.

Click-Through Rate (CTR) :

The click-through rate (CTR) is another important metric to track the success of a website. Organic CTR is the percentage of clicks to impressions for your site in Google search. As you work on improving the CTR of your site, you may see an improvement in your keyword rankings. When Google sees that more people click on your website for a specific keyword as compared to other websites, it makes perfect sense that they would rank your website higher on search engines.

Final words :

There are many other metrics that you need to track to evaluate the performance of your SEO campaign. However, the above-mentioned metrics are the most critical in determining the SEO health of any website. A monthly SEO monitoring campaign is essential to monitor the important metrics and fix any issue at the right time. Tracking these metrics regularly and working on them will help you to improve the ranking and organic traffic on your website.

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Improve Your Domain Using These SEO tips

If you are a website owner, it is essential that you know one thing or two about SEO. In fact, having a site that is well-placed can be considered one of the main factors that determine how many visitors you attract. Therefore, you need to have some tips that will help your website to rank on the first page of search engine results. Domain name: Let us discuss the simple things first. We will use as an example the domain http://www.business.com. In this case, “.com” is the top-level domain. This is a suffix, and it always appears at the end of a domain. Usually “.com” is the most common choice, but you will also find others such as “.org”, “.gov”, etc. The actual domain name is “business. It is unique and it will also be used for search results. The top-level domain and the domain name form together with the root domain. They represent a complete web address. Subdomains are placed in front of the root domain in our example we used “www.”, but you will also see other subdomains such as “blog.”. Finally, the protocol helps with the internet function and its role is to enable to the connection. Here, our protocol is “http”. Choosing a domain name: It is vital that you choose a good domain name because it will add to your brand reputation and you must make sure that it will show up amongst the first search results. Your domain name should also be easy to comprehend by people, but you should keep search engine algorithms in mind as well. There are a couple of tips that can help you with that. It is important that you keep things simple so that the domain name will be memorable for your visitors. If you can, try to avoid numbers, as it might be more difficult for customers to find you. You should also make sure that there are no misspellings. Even misspelling on purpose might be a bad idea because it makes things confusing. Make sure that you are not choosing that visitors will find difficult to comprehend. You should also make sure that your domain name is not too long, as no one is willing to type a long URL. Additionally, the name should be related to the content of the website in a way. Customers will be able to associate your domain with the business in an easier manner. Using keywords: Keywords are always important when it comes to SEO. However, nowadays you can’t just build your domain around certain successful keywords. Google’s algorithms have been improved, so you’ll need to be smarter too. You should do a bit of keyword research first, and then make sure that no one else uses your idea. The keywords that you choose will help your domain to rank organically. Buy a domain: For some people, doing all this work can be a dreadful task. If you are one of those persons, worry not. You can also buy highly ranked SEO domains. You can choose between different packages and each ones comes with a different number of domain names. Read Also: 8 Reasons Your SEO Campaigns Aren’t Showing The Desired Results How To Integrate Email Marketing With SEO

Top 9 Factors To keep in mind before Choosing A Web Host

Making decisions while choosing your web host can be a tricky one. You may have multiple options with you and most of them claiming to have 99% uptime, knowledgeable support, and unlimited resources. This can cause confusion and there is no way to make an informed decision. After creating a professional website it is equally important to choose the right web hosting company. There may be positive as well as negative feedback about the service provider. To make yourself at ease, you should know that there are few factors by which you can decide on the web host. Even if you are using a VPS service, check if the Windows VPS has the features you need. Let us look at some of these factors. 1. Area of focus and specialties : This is an important aspect while choosing the web host. You need to make sure that the web host caters to your requirements. Some of the web host companies offer good shared plans but these plans do not suit the growing business needs. For some businesses with a small exposure, you may not need the solutions provided. This is where the company`s specialty comes in to play. Before you buy to make sure that you understand your needs and how it will be fulfilled. The reviews and recommendations can also help to understand the strength and weakness of the service provider. 2. Price : This is something that everyone looks at while choosing the web host. This should not be the deciding factor. Going for the cheapest option is not necessarily the best thing always. If you want to make money from your site, make sure that you pay for the right services. Make sure that you think about the factors which can play a role and then take a closer look at the features that each service provider has to offer. Once you have all the features in place then compare the prices of different web host companies. 3. Tech Limitations : Your website can be used for many things. You can use it for a blog, rich content, as an e-commerce site, or host videos. The cheapest hosting package will not cut the deal. The cheap hosting plan will not have the necessary RAM, disk space, and processing power. Some companies may have Technical limitations or limited after-sale support, hence it is important to understand these factors, before buying the plan. 4. Tech Support : This is an important feature which needs to be there when you buy web hosting services. Some people may also consider it as an important point. If your website is affected and goes down, it is important that you should be able to reach out to the company for support. Also, the team should be able to help resolve the issue and get the site back online quickly. You should also be aware of the reputation of the support and how you can contact them when needed. The companies which are not good with Tech support, you should stay away from them. 5. Hardware : You should be aware of the hardware the company has and the kind of machine they use. It is important because it will be the deciding factor when it comes to uptime and the performance of your site and server. 6. Add-Ons : You should be aware of the add-ons a company has to offer. These add-ons will make them more attractive while buying the services. Some of the add-ons can be energy-saving practice, data centers, data back up, and free domain privacy. If these add-ons are something that you may need or have been looking for then it will help you make the decision. 7. Reputation and Customer review : You will have to do some background checks and look into the details of the reviews posted by the earlier customers. Also, you can read the reviews on Twitter or Google. You can see what the current and earlier customers have to say about the service provider. This is the best add-on of social media and you can even know about the company by asking more questions. You can get responses from the people and the company employees as well. 8. Scalability : This is something that you will have to keep in mind. It is important because if in future your business grows, does the hosting provider have adequate plans to support the growth. If the hosting company is good for now, it is not necessary that it will work in the future. You should look at the options if the company has VPS or Dedicated Server solutions to support the growth. Get some opinions about the scalability of the company, before you move ahead with the purchase. 9. User Interface : Having a User interface is a bonus. Even if you do not understand technology much, a user interface will help you with a lot of things. It gives you the option to install WordPress, set up emails, and accounts. These things can be done without reaching out to the service provider. Conclusion : The importance of hosting your website with the correct company is critical. Take your time and review different companies. Use all the resources and understand all the aspects, before you purchase the plan. Read Also : Things You Should Know About Web Host Providers What Makes A Web Hosting Good? Cloud Hosting: Top Five Reasons To Take Your Business To The Cloud

SEO for Dummies

Yes, you can find tons of content out here on the internet if you plan to look up the same topic! Our effort though is to simply introduce you to some of the fundamental aspects of Search Engine Optimization (SEO) and what you can expect out of SEO services offered by just about any SEO company in India if you are not familiar with the subject. Let’s move on to see what SEO is, what it includes, and how best you can get it done. Search Engine Optimization – What is it? You are aware of the fact that search engines are the default go-to destination for people looking for information on the internet. They simply key in the “search term” or “keywords” in the Search Bar, hit the search button, and pages of results instantly flood the screen. Understandably the websites featured on the first page of search results have content that is more relevant to the search (that’s how search engines work!). Search Engine Optimization is a process that makes websites search-engine friendly, enough to rank high on the first page of the search results, as typical internet users hardly have the time or patience to look past the top 10 or 20 websites listed on the Search Engine result pages (SERP). Ranking high on the SERP simply means your website has higher chances of being noticed/visited, by potential customers looking for products or services that your business deals with. Increased visibility tends to increase traffic to your website but need not necessarily guarantee a conversion. What information you feature on the website, how well it is presented, how useful it is for the visitor, how you strike an interactive rapport with the visitor via your website and of course the quality of your company’s products or services will decide the business outcome and also future rankings on the SERP. Search Engine Optimization – What does it involve? SEO is an umbrella term typically spanning a set of fundamental tasks that make a website search-engine friendly earning it a high SERP rank in the process. It ideally includes: Website Analysis Keyword Research and Optimization On-Page Optimization Off-Page Optimization Link Building Ideally, these services are available either as a bundle or independently from any SEO company in Delhi, based on the client requirements. The website analysis will help get an idea of, website design, structure, and traffic, while keyword research focuses on unearthing and using industry-specific trending keywords (search terms) that ensure better visibility. Creating relevant content using the right keyword density, intelligent use of keywords throughout the website right from the URL, to html pages, links, and alternative text for images, linking out to high authority sources and building backlinks from reputed websites with high traffic are but a few standard services that are offered. When done in an ethical, organic manner (White-Hat SEO), website rankings do improve, ideally with time. The challenge however is to rank high and stay there. Search Engine Optimization – Best Approach Search Engines, for instance, Google has its own set of ranking algorithms that determine the rank of a website on the search results. These algorithms or programs focus primarily on making search results more relevant to the search terms or conditions entered in the search bar. These programs look for and evaluate a number of aspects related to the website before ranking it. While there are ways to mislead these programs (Black-Hat SEO) to get better rankings, it is better to follow guidelines specified by Google to design or optimize a website to make it search-engine friendly so that it naturally qualifies for a high rank and continues to stay there as it meets standards defined by the search engine. Read More: The Importance Of SEO Based Digital Marketing Services Methods Of Optimizing Local SEO That Is Essential For Small Business Improve Your Local SEO Via Content Marketing Get A Return On Investment With Your SEO Why SEO Is Still The Digital Channel With Highest ROI Best SEO Tools For Ranking The Website

How to Monitor the SEO Health of Your Website

Organic traffic :

Keyword rankings :

Backlinks and Referring Domains :

Bounce Rate :

Click-Through Rate (CTR) :

Final words :

Critical Off-Page SEO Mistakes To Avoid

Importance of Web Push Notifications in Search Engine Optimization

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Improve Your Domain Using These SEO tips

Top 9 Factors To keep in mind before Choosing A Web Host

SEO for Dummies

How to Monitor the SEO Health of Your Website

Organic traffic :

Keyword rankings :

Backlinks and Referring Domains :

Bounce Rate :

Click-Through Rate (CTR) :

Final words :

Share this Article

Critical Off-Page SEO Mistakes To Avoid

Importance of Web Push Notifications in Search Engine Optimization

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related