How to use Video Animation on your Website

Published on: 21 August 2018 Last Updated on: 10 September 2024
use video animation on your website

Using video animation services is an essential strategy for improving customer engagement and can have a direct impact on increasing the value of your website. It can help you to communicate more effectively than text and so helps your business to communicate more effectively with your target audience. Plus, it marks you as forward-thinking, contemporary, and higher-tech than your competitors.

There are several possible uses for animation on your website, from full video to small, functional motion animations. Keep in mind that animation should always be used for a purpose. Visitors have little patience with video content that doesn’t have a point or moving items that slow down navigation and functionality.

Product/service animations detail the features and benefits of the product or service in question. Your website already has some kind of text description of your offerings. Add video to connect with potential customers who may not have the patience or inclination to read descriptions, and to add nuance and detail. A good product/service video engages potential customers and gives them a sense of you as a company and what the experience of using your product or service will be like.

Explainer videos walk viewers through a process and can be invaluable in helping potential customers really understand and envision how they will engage with your product or service. This raises confidence and makes them more likely to take the next step because they get a more thorough sense of what’s being explained. Explainer videos can also help existing customers operate or troubleshoot a product with greater clarity and confidence. A good explainer video can cut down on service and support calls, and please customers. You can take this one step further by producing teaching videos that become their own product.

Storytelling videos take viewers on a journey and create an experience around your brand. These are often used on landing pages, in the “about” section, and in the “team” or “careers” sections. They focus less on a specific product or service and more on who you are as a company or team. They might talk about history, values, locations, or key team members. These tend to be some of the most creative animated and video content on the site and offer a chance to really showcase your brand.

One key area to use video on your website is in the career or hiring sections. Using animations to better connect with job seekers gives you an opportunity. You can reach the right candidates by giving a better sense of culture, style, and ethos.

There are better ways to make your own animation than ever before. While creating an online video used to require high-powered computers, expensive professional software, and extensive specialist skills, online video tools make it fast, accessible, and simple to create your own animations. Use templates, stock content, and your own creativity to create an effective, professional video for your website on demand.

There are many parts of your website that could benefit from animations, and that’s before considering the power of their use on blogs and social media. Start repurposing content into video today to connect more effectively and with a wider range of visitors.

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Best Practices For Visual Regression Testing On Cloud

Visual regression testing is the software testing process that is used to test your software application by visually finding any error or malfunctioning in the user experience. Visual regression testing ensures that an application or website maintains its intended look and behavior. It confirms the absence of any unplanned alterations to its visual design or functionality. This procedure entails comparing a reference version of the application or website and its current version, aiming to identify any visual disparities. Visual regression testing in a Cloud-based platform is the latest trend in the field of software testing and automation testing. It has various advantages, such as it increases the testing scope, costs less, and it increases testing flexibility. In this article, you will see the concepts of visual regression testing on the cloud, best practices for it, and many such things. 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The true capability of visual regression testing can be leveraged with Cloud-based AI-powered test orchestration and execution platforms like LambdaTest. It allows the running of visual testing across a large farm of 3000+ real device and OS combinations. This helps to ensure cross platforms compatibility on the visual appearance and interface of the software applications. Features Offered By The Cloud-Based Ai-Powered Test Orchestration And Execution Platform - Lambdatest For Robust Visual Regression Testing Are As Follows: This section discusses the features which are offered by the test orchestration and the execution platform.  Execute Selenium and Cypress tests across a range of programming languages, such as Java, NodeJS, C#, Python, and StoryBook. This empowers the delivery of flawlessly designed applications across almost any browser or device. Employ Mis-match Ignore feature of SmartUI's Status Bar so that you can tackle the complexities of visual differentiations. This capability allows testers to crop the status bar out from the screenshots. Leveraging the high-end technique of image processing, it accurately detects and eliminates the status bar. This facilitates the analysis of essential UI components with due focus. Effortlessly install, set up, and execute the LambdaTest NPM package. This enables the direct implementation of the JS scriptsStorybook via our NPM CLI. Conduct regression testing, the visual ones for your mobile apps on genuine devices. Assure visual uniformity with precise pixel-to-pixel comparisons against your reference point, encompassing various screen sizes, resolutions, and layouts. Best Practices for Visual Regression Testing on Cloud Let us see the practices a tester must follow while performing visual regression testing on a cloud-based platform like LambdaTest. Following these practices during the test automation will make your software application visually more powerful and efficient. 1. 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