6 Benefits Of Landing Page

Published on: 24 October 2020 Last Updated on: 29 May 2021

There is a reason why marketers swear by the efficacy of a Landing Page when running any online campaigns. Many people make the mistake of creating a landing page out of their own website page. According to experts, this is not a good strategy to follow.

A Landing Page should be created with one single purpose- to ensure higher conversions. Users from different online channels should ‘land’ on the page for a specific purpose.

A brand can use a Landing Page for the following-

To book a product or buy something directly from the brand
To subscribe to the brand’s Newsletter
To announce a News or for a Press Release
To Thank its Customers for their loyalty and support

In this article, we are going to look at the top six benefits of a landing page. However, before we get to that, let us first try to define and understand what are landing pages.

Landing Pages: Meaning and Definition

In very simple terms, a Landing Page is an independent web page, which has been specifically created for campaign purposes. This is the page where users land, whenever they click on the link you have advertised on different digital platforms.

For example, users can come to your Landing Page, after seeing your-

Ad on Google AdWords
Banner Roll on YouTube videos
Social Media Posts on Facebook, Instagram, and other platforms
URL Link on Blog Pages
Links achieved through Guest Posting on other publisher platforms

A Landing Page is different from a brand website. A website has multiple KPIs- traffic, ranking, metrics, etc. However, Landing Page is created with only one single aim.

This is known as the CTA. Too many mixed signals on Landing Pages can dilute the efficiency and performance of a Landing Page. The isolated single CTA is what makes Landing Pages an attractive and desirable component of any online marketing campaign.

Brands who are looking to create high-performance campaigns should look to take help from the Landing page creator. A landing page is where the conversions happen from visitors into qualified leads.

List of 6 Major Benefits of a Landing Page

1. Makes for a good First Brand Impression-

In many ways, a landing page is like a good first-time introduction to your brand. Brands are typically going to invest a lot more in a marketing campaign. A majority of people who come to the landing page might never have been on your brand website before. For a brand, a well-designed and optimized landing page can be like an impressive visiting card for the business.

2. Great Real Estate to Launch a New Product or Service-

Brands who are looking to create a lot of buzz for their new products or services in the market can take help from landing pages. Automobile companies use landing pages for pre-booking vehicles and others do the same to encourage more sales. This helps in putting all the spotlight on the product. From discussing product details to image galleries, a landing page can do it all.

3. Real and Direct Contact with Website Traffic and Users-

A landing page helps in establishing direct communication between the brand and the visitors or users. If your landing page is engaging enough, it will encourage users to click on the CTA and become a part of your qualified sales leads. This can be nurtured by the sales team and converted into actual sales. Direct messaging is the hallmark of a good landing page.

4. Builds Branding and Adds to Credibility-

Leading Digital Marketing experts suggest that one of the best practices of a successful landing page is including happy customer stories. This helps in improving the brand’s perception as being liked by everyone and you can achieve this by creating professional landing pages with the help of the best landing page tools. In addition, it also encourages new users to fill in the details on the form and become consumers of the brand. A landing page is a credibility building exercise.

5. Data Generation and Analysis-

For businesses who are data-driven and allow data to inform decision making, landing pages are a great asset. A landing page can reveal different kinds of data. Where is the most traffic coming from, how long are people engaging with the page, how many sections are people filling, etc. can help in optimizations and lead to the brand understanding its consumers better.

6. Clear and Simple Messaging and Focus-

The purpose of a landing page is singular in nature. If you compare the same with the homepage of a website you will be able to judge the difference for yourself. A clean and simple direct message means that the focus is stronger and the communication is much more optimized. Landing pages that are able to reduce user distractions perform a lot better.

The Final Word

In this article, we have tried to list out some of the major benefits of landing pages. We have also looked at some ways landing pages can be optimized for greater performance. Marketing professionals and business owners who are looking to leverage online marketing campaigns should pay attention to how landing pages can make a real difference to their brand.

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Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

View all posts

Simple Packaging: Your Guide to Branded Design

Packaging. Such a common, everyday word. It has become embedded in the lives of consumers that, unfortunately, many businesses have forgotten just how important and valuable it is. The thing is, even that seemingly simple packaging holds immense power. It can either make a buyer spend money or make them put it back on the shelf and pick up another similar item. After all, consumers, for the most part, see only the packaging when they purchase items directly from a store. Just think about it, packaging covers about 100% of most products you see in stores. There's also the fact that what covers a product - and what's on it - makes up about a third of most purchasing decisions. If you’re having trouble thinking up methods on how to design packaging and custom boxes, worry not, as we’re here to help. In this post, we’ll give you some of the best packaging design tips. It All Starts with Understanding How Packaging Works : First, let's talk about what packaging is and how essential it is to branding. Why it has grown to become a $9-billion industry. At its core, the packaging is the method and the materials used to contain, cover, safeguard, and transport items. The methods can vary from cleaning to preserving. Materials differ too, with the most common being cardboard, paper, plastic, metal, glass, and metal. The thing is, packaging has many more roles than just giving products a pretty face. Indeed, it's a powerful tool to attract the attention of buyers. It's crucial in branding awareness and recall. More than that though, it's vital in helping reduce product waste. For instance, research has shown its great importance in keeping food and beverages edible. In other industries, its ability to protect items significantly reduce potential damages, which then lessens the need to throw them out for replacement products. In the food industry, effective packaging for food products can be made with sustainable materials. In fact, a recent study noted that socially-responsible packaging now plays an important role in buying decisions. More than half (52%) of the study's participants noted they spent money on a product/service from companies using eco-friendlier packaging methods. Also, take note that packaging also has a lot to do with product safety. This is especially true for products that are for human consumption, including food, beverages, and medication (including vitamins and supplements). You want your customers to safely reap the most out of their purchase, and at the same time, remain in compliance with packaging laws and regulations. Simple Packaging and the Immense Branding Power It Boasts Of : You want to make sure your product, as soon as it's ready, goes on display right away. But you can't really say it's ready, not unless you've also made certain that its packaging is 100% ready to go. Whether you go for a box, bag, wrapped, taped, or glued packaging elements, every element of your packaging should incorporate what's mentioned above. You also need to ensure that it possesses all the right components for effective branding. Consider this: The average grocery stores now sell 40,000 more products than they did two decades ago. In a place where your products compete with many of these said items, how you package your brand's offers can make or break the deal. Again, it can either make consumers want to put it in their shopping carts and pay for it or put it back on the shelf and buy a competitor's product instead. Essentially, product packaging is your primary selling tool. After all, it's the most tangible method to represent your product and brand to your target market. Keep in mind that you only have seven seconds to leave a positive impression on consumers, so you need to make them see instantly why they'd want to spend money on your offers. All these said you need your product packaging to have eye-catching features. But it also needs to retain functionality and should be economical. And for eco-friendly consumers, sustainable materials. The Right Elements that Go into Successful Packaging : Just as how you'd carefully review all the elements of your social media marketing campaign on Facebook, the same goes true for inspecting all your product packaging elements. Again, how you package items can instill better brand awareness and recall. For it to help your brand achieve success, it needs to boast of the right elements. What elements are these? Brand logo, color, shape, and typography are the most essential. Brand Logo : The position itself of your brand on your packaging can also make or break a buyer's decisions. Therefore, you want to implement the best positioning strategy for your brand logo for consumers to notice it right away. Also, keep in mind that logo placement affects brand recall. Color : Color affects - either in a positive or negative manner - consumer buying decisions. For instance, studies reveal that 85% of consumers buy products because of its color. They also cite that color can raise brand awareness up to a whopping 80%! Of course, you still need to base the colors you choose on your products/services. For example, if you want to stir emotions of urgency and leave an "energetic vibe," you'd want to consider using red as a primary color. Just check this service and see how your mind and body reacts to it. Shape : Even the shape of your product packaging can already say a lot about the product it contains! You should then use this as another tool to better market your brand's offers. For instance, angular shapes speak to men, while curved shapes are more ideal for female-centered products. Packaging for Ease of Use and Better Branding : These aren't the only reasons you need to be more aware of the great power behind the packaging. Even simple packaging can elicit an "Ooh" from potential buyers rather than just a regular "Ahh." So, as early as now, especially before launching new products to the market, make sure your packaging has all the vital elements for better branding. And for more business tips and tricks that'll help you better shape your brand, make sure you check our blog. Read Also : 5 Ways To Reduce The Packaging Cost In Your Business Make Sure Your Product Hits The Market As Soon As Possible

Top 5 Interior Designers from Singapore

Singapore is a city where interior designers are very demanding. You will get the world’s best interior designers in this city. But with a lot of interior designers available in the market, it sometimes becomes very confusing to choose the best one. During such a condition, you must know which designers have given the top performance in the last few years so that you decide which will be the best for you. However, in this article, we have come up with top interior designers that are available in Singapore. The following are the top 5 interior designers from Singapore: 1. DB Studio: This is one of the most premier interior designers which you can go for both interior designing consultation as well as renovation to complete projects. This company has a team of skilled professionals who has an excellent record for designing both residential as well as commercial space. Initially, this company used to craft design as well as building homes or offices for relatives and friends but later in 2014 this company came into fruition. This company is now known for providing the highest quality and most rewarding renovation for its customers. Along with interior designing, this company also provides designing consultation, renovation as well as other related services which are coupled with the latest technology. 2. Ciseern: This is another renowned name in the market which was established in 1997 and has been there around for more than 20 years. With over 20 years of service, this company has now become a market leader in the whole of Singapore’s interior design industry. This company is known for its aesthetic interior design concept and hence it has been a trusted partner for many satisfied clients. With vast experience and expertise, this company has accumulated an impressive track record that is mainly grounded on trust and credibility. This company has been awarded many times for its excellent work and some of the prestigious awards that this company has received are Singapore Prestige Brand Award 2008, Spirit of Enterprise award in 2005 and Singapore prestige brand Award 2012. 3. Swiss Interior: This is one of the most prestigious interior designing companies and it works sustainably and innovatively. This company provides various types of services such as design consultation, interior design space planning, project management as well as renovation. Swiss Interior is one of the best interior design companies in Singapore and it works sustainably and innovatively and it is committed to providing excellent service to its clients. Since its inception, this company has amazed its customers by its capabilities, burning passion, impressive creativity, and reliable quality. This company provides services through design consultation as well as project management. This company is also specialized in designing and space planning, retaining the basic aspect of designing philosophy. 4. Three-D Conceptwerke: This is another renowned name in the industry that is known for its unique design and all their designs have a vintage touch and creativity. No matter whether it is a home or commercial space this company seeks for integrating design seamlessly. Further, this company has opened the door for like-minded designers who are passionate about edgy interior architecture as well as an affinity for challenging the status quo. This company has created a dedicated community of designing renegades that are known for sharing the philosophy of habitus living and who are pushing continuously as well as rethinking the designing boundaries. 5. U-Home: This is another reputed company in the whole industry that was established in the year 1999 and since then it has been providing excellent service to its customers. This company has ha a highly dedicated team which provides the best service to their clients. This company is not the only a pioneer in providing the interior designing service but it also offers consultancy, construction as well as renovation service for residential as well as commercial space. This company has a huge team of experienced and creative interior designers and dedicated project coordinators for providing their customers with the best service. Apart from that, this company is also committed to as well as is continuously looking to add valued service to their customers. This company ensures the quality of work and is always known for exceeding the expectation of its customers. Read Also: Top Expert Tips For A Stunning Condo Interior! Experts Recommend: Top Interior Design Trends for 2017 The Beginner’s Guide To Landscaping Design: 7 Tips For New Homeowners

FPPT.com: 10k+ Free PowerPoint templates for Awesome Presentations

When it comes to presentations, you have to capture your audience from the get-go. This means creating a great impression within the few seconds that you’re in front of your audience. However, if you want your presentation to really shine, it’s not enough that your first slide has the “wow” factor. You have to sustain your audience’s interest throughout the rest of your deck. And this is why your presentation should have the perfect balance of information and good design. Many presentation pros would swear by free PowerPoint templates from none other than, as the name implies, Free PowerPoint Templates (FPPT). Free Templates for Any Topic and Purpose With free presentation templates and backgrounds by FPPT.com, you can cut in half the time it takes to create slideshows. Furthermore, because it’s free, you don’t need to pay anything to get high-quality designs for your presentations. This said, you can save time and money, especially when compared to creating presentations from scratch, or paying a professional to create a design for you. Another thing great about FPPT templates is that you don’t also need to sign up for a subscription or membership to be able to download an unlimited number of slideshow templates. No obligations and no hidden fees. Furthermore, just because it’s free doesn’t mean it’s limited. There are many ways that you can modify and customize your template to match your topic and to make it truly yours. Fully Customizable Templates for PowerPoint All the FPPT templates are customizable so you can give it your branding and personal spin. The templates are made for PowerPoint so you don’t need to download a separate app to modify the template’s design. The Master View can allow you to change the layout and color scheme as well as the theme of your slides. PowerPoint’s Design feature also works seamlessly with the templates for more dynamic looking slides. To find the best template that suits your purpose or topic, you may go over the vast collection within the FPPT portal. It contains over 10,000 slideshow templates, specialized slides, and slide backgrounds. You will always find anything that you need. You may look for your desired template according to Categories. FPPT has hundreds of categories to carefully organize the templates. You may also search for templates according to the most popular tags or keywords. If you’re looking for a specific color scheme, there is also an option to choose templates according to the slideshow’s most predominant background colors. You can also simply type in your keyword in the search box. However you choose, you will see that the portal gives many results so you can choose the best one for your needs. The Presentation Portal Trusted by the Pros Aside from thousands of templates, FPPT is also filled with numerous resources about presentations. The blog has some of the most trusted advice and tips for newbies and professional presenters alike to help them become the best in their presentations. By using free templates by FPPT, you can create awesome, professional-looking slides in half the time so you can focus more on rehearsing, gathering data, or preparing your event. This will also allow you to be more confident once you’re in front of your audience. And, as we all know, confidence on stage can be felt by your audience, resulting in a better presentation overall. Get your free PowerPoint templates at FPPT.com. Read Also: SlideModel.com: A Key Resource for Versatile PowerPoint Templates Bootstrap Templates and Allied Tools to Make Your Web Presence Easy and Instant

6 Benefits Of Landing Page

Landing Pages: Meaning and Definition

List of 6 Major Benefits of a Landing Page

1. Makes for a good First Brand Impression-

2. Great Real Estate to Launch a New Product or Service-

3. Real and Direct Contact with Website Traffic and Users-

4. Builds Branding and Adds to Credibility-

5. Data Generation and Analysis-

6. Clear and Simple Messaging and Focus-

The Final Word

Functionality – an important aspect of good web design: Sydney digital marketing services for your growth

7 Rules of Effective Ecommerce Web Design

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

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Simple Packaging: Your Guide to Branded Design

Top 5 Interior Designers from Singapore

FPPT.com: 10k+ Free PowerPoint templates for Awesome Presentations

6 Benefits Of Landing Page

Landing Pages: Meaning and Definition

List of 6 Major Benefits of a Landing Page

1. Makes for a good First Brand Impression-

2. Great Real Estate to Launch a New Product or Service-

3. Real and Direct Contact with Website Traffic and Users-

4. Builds Branding and Adds to Credibility-

5. Data Generation and Analysis-

6. Clear and Simple Messaging and Focus-

The Final Word

Share this Article

Functionality – an important aspect of good web design: Sydney digital marketing services for your growth

7 Rules of Effective Ecommerce Web Design

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Popular

Follow Us

Recent

Related