6 Benefits Of Landing Page

Published on: 24 October 2020 Last Updated on: 29 May 2021

There is a reason why marketers swear by the efficacy of a Landing Page when running any online campaigns. Many people make the mistake of creating a landing page out of their own website page. According to experts, this is not a good strategy to follow.

A Landing Page should be created with one single purpose- to ensure higher conversions. Users from different online channels should ‘land’ on the page for a specific purpose.

A brand can use a Landing Page for the following-

To book a product or buy something directly from the brand
To subscribe to the brand’s Newsletter
To announce a News or for a Press Release
To Thank its Customers for their loyalty and support

In this article, we are going to look at the top six benefits of a landing page. However, before we get to that, let us first try to define and understand what are landing pages.

Landing Pages: Meaning and Definition

In very simple terms, a Landing Page is an independent web page, which has been specifically created for campaign purposes. This is the page where users land, whenever they click on the link you have advertised on different digital platforms.

For example, users can come to your Landing Page, after seeing your-

Ad on Google AdWords
Banner Roll on YouTube videos
Social Media Posts on Facebook, Instagram, and other platforms
URL Link on Blog Pages
Links achieved through Guest Posting on other publisher platforms

A Landing Page is different from a brand website. A website has multiple KPIs- traffic, ranking, metrics, etc. However, Landing Page is created with only one single aim.

This is known as the CTA. Too many mixed signals on Landing Pages can dilute the efficiency and performance of a Landing Page. The isolated single CTA is what makes Landing Pages an attractive and desirable component of any online marketing campaign.

Brands who are looking to create high-performance campaigns should look to take help from the Landing page creator. A landing page is where the conversions happen from visitors into qualified leads.

List of 6 Major Benefits of a Landing Page

1. Makes for a good First Brand Impression-

In many ways, a landing page is like a good first-time introduction to your brand. Brands are typically going to invest a lot more in a marketing campaign. A majority of people who come to the landing page might never have been on your brand website before. For a brand, a well-designed and optimized landing page can be like an impressive visiting card for the business.

2. Great Real Estate to Launch a New Product or Service-

Brands who are looking to create a lot of buzz for their new products or services in the market can take help from landing pages. Automobile companies use landing pages for pre-booking vehicles and others do the same to encourage more sales. This helps in putting all the spotlight on the product. From discussing product details to image galleries, a landing page can do it all.

3. Real and Direct Contact with Website Traffic and Users-

A landing page helps in establishing direct communication between the brand and the visitors or users. If your landing page is engaging enough, it will encourage users to click on the CTA and become a part of your qualified sales leads. This can be nurtured by the sales team and converted into actual sales. Direct messaging is the hallmark of a good landing page.

4. Builds Branding and Adds to Credibility-

Leading Digital Marketing experts suggest that one of the best practices of a successful landing page is including happy customer stories. This helps in improving the brand’s perception as being liked by everyone and you can achieve this by creating professional landing pages with the help of the best landing page tools. In addition, it also encourages new users to fill in the details on the form and become consumers of the brand. A landing page is a credibility building exercise.

5. Data Generation and Analysis-

For businesses who are data-driven and allow data to inform decision making, landing pages are a great asset. A landing page can reveal different kinds of data. Where is the most traffic coming from, how long are people engaging with the page, how many sections are people filling, etc. can help in optimizations and lead to the brand understanding its consumers better.

6. Clear and Simple Messaging and Focus-

The purpose of a landing page is singular in nature. If you compare the same with the homepage of a website you will be able to judge the difference for yourself. A clean and simple direct message means that the focus is stronger and the communication is much more optimized. Landing pages that are able to reduce user distractions perform a lot better.

The Final Word

In this article, we have tried to list out some of the major benefits of landing pages. We have also looked at some ways landing pages can be optimized for greater performance. Marketing professionals and business owners who are looking to leverage online marketing campaigns should pay attention to how landing pages can make a real difference to their brand.

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Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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How to Maintain WordPress Website for Free?

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Whether you go for a box, bag, wrapped, taped, or glued packaging elements, every element of your packaging should incorporate what's mentioned above. You also need to ensure that it possesses all the right components for effective branding. Consider this: The average grocery stores now sell 40,000 more products than they did two decades ago. In a place where your products compete with many of these said items, how you package your brand's offers can make or break the deal. Again, it can either make consumers want to put it in their shopping carts and pay for it or put it back on the shelf and buy a competitor's product instead. Essentially, product packaging is your primary selling tool. After all, it's the most tangible method to represent your product and brand to your target market. Keep in mind that you only have seven seconds to leave a positive impression on consumers, so you need to make them see instantly why they'd want to spend money on your offers. 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Color : Color affects - either in a positive or negative manner - consumer buying decisions. For instance, studies reveal that 85% of consumers buy products because of its color. They also cite that color can raise brand awareness up to a whopping 80%! Of course, you still need to base the colors you choose on your products/services. For example, if you want to stir emotions of urgency and leave an "energetic vibe," you'd want to consider using red as a primary color. Just check this service and see how your mind and body reacts to it. Shape : Even the shape of your product packaging can already say a lot about the product it contains! You should then use this as another tool to better market your brand's offers. For instance, angular shapes speak to men, while curved shapes are more ideal for female-centered products. Packaging for Ease of Use and Better Branding : These aren't the only reasons you need to be more aware of the great power behind the packaging. Even simple packaging can elicit an "Ooh" from potential buyers rather than just a regular "Ahh." So, as early as now, especially before launching new products to the market, make sure your packaging has all the vital elements for better branding. And for more business tips and tricks that'll help you better shape your brand, make sure you check our blog. Read Also : 5 Ways To Reduce The Packaging Cost In Your Business Make Sure Your Product Hits The Market As Soon As Possible

6 Benefits Of Landing Page

Landing Pages: Meaning and Definition

List of 6 Major Benefits of a Landing Page

1. Makes for a good First Brand Impression-

2. Great Real Estate to Launch a New Product or Service-

3. Real and Direct Contact with Website Traffic and Users-

4. Builds Branding and Adds to Credibility-

5. Data Generation and Analysis-

6. Clear and Simple Messaging and Focus-

The Final Word

Functionality – an important aspect of good web design: Sydney digital marketing services for your growth

7 Rules of Effective Ecommerce Web Design

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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Related

How to Maintain WordPress Website for Free?

Picture Collage- Essential Things to keep in Mind while making your First Collage

Simple Packaging: Your Guide to Branded Design

6 Benefits Of Landing Page

Landing Pages: Meaning and Definition

List of 6 Major Benefits of a Landing Page

1. Makes for a good First Brand Impression-

2. Great Real Estate to Launch a New Product or Service-

3. Real and Direct Contact with Website Traffic and Users-

4. Builds Branding and Adds to Credibility-

5. Data Generation and Analysis-

6. Clear and Simple Messaging and Focus-

The Final Word

Share this Article

Functionality – an important aspect of good web design: Sydney digital marketing services for your growth

7 Rules of Effective Ecommerce Web Design

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Popular

Follow Us

Recent

Related