6 Benefits Of Landing Page

Published on: 24 October 2020 Last Updated on: 29 May 2021

There is a reason why marketers swear by the efficacy of a Landing Page when running any online campaigns. Many people make the mistake of creating a landing page out of their own website page. According to experts, this is not a good strategy to follow.

A Landing Page should be created with one single purpose- to ensure higher conversions. Users from different online channels should ‘land’ on the page for a specific purpose.

A brand can use a Landing Page for the following-

To book a product or buy something directly from the brand
To subscribe to the brand’s Newsletter
To announce a News or for a Press Release
To Thank its Customers for their loyalty and support

In this article, we are going to look at the top six benefits of a landing page. However, before we get to that, let us first try to define and understand what are landing pages.

Landing Pages: Meaning and Definition

In very simple terms, a Landing Page is an independent web page, which has been specifically created for campaign purposes. This is the page where users land, whenever they click on the link you have advertised on different digital platforms.

For example, users can come to your Landing Page, after seeing your-

Ad on Google AdWords
Banner Roll on YouTube videos
Social Media Posts on Facebook, Instagram, and other platforms
URL Link on Blog Pages
Links achieved through Guest Posting on other publisher platforms

A Landing Page is different from a brand website. A website has multiple KPIs- traffic, ranking, metrics, etc. However, Landing Page is created with only one single aim.

This is known as the CTA. Too many mixed signals on Landing Pages can dilute the efficiency and performance of a Landing Page. The isolated single CTA is what makes Landing Pages an attractive and desirable component of any online marketing campaign.

Brands who are looking to create high-performance campaigns should look to take help from the Landing page creator. A landing page is where the conversions happen from visitors into qualified leads.

List of 6 Major Benefits of a Landing Page

1. Makes for a good First Brand Impression-

In many ways, a landing page is like a good first-time introduction to your brand. Brands are typically going to invest a lot more in a marketing campaign. A majority of people who come to the landing page might never have been on your brand website before. For a brand, a well-designed and optimized landing page can be like an impressive visiting card for the business.

2. Great Real Estate to Launch a New Product or Service-

Brands who are looking to create a lot of buzz for their new products or services in the market can take help from landing pages. Automobile companies use landing pages for pre-booking vehicles and others do the same to encourage more sales. This helps in putting all the spotlight on the product. From discussing product details to image galleries, a landing page can do it all.

3. Real and Direct Contact with Website Traffic and Users-

A landing page helps in establishing direct communication between the brand and the visitors or users. If your landing page is engaging enough, it will encourage users to click on the CTA and become a part of your qualified sales leads. This can be nurtured by the sales team and converted into actual sales. Direct messaging is the hallmark of a good landing page.

4. Builds Branding and Adds to Credibility-

Leading Digital Marketing experts suggest that one of the best practices of a successful landing page is including happy customer stories. This helps in improving the brand’s perception as being liked by everyone and you can achieve this by creating professional landing pages with the help of the best landing page tools. In addition, it also encourages new users to fill in the details on the form and become consumers of the brand. A landing page is a credibility building exercise.

5. Data Generation and Analysis-

For businesses who are data-driven and allow data to inform decision making, landing pages are a great asset. A landing page can reveal different kinds of data. Where is the most traffic coming from, how long are people engaging with the page, how many sections are people filling, etc. can help in optimizations and lead to the brand understanding its consumers better.

6. Clear and Simple Messaging and Focus-

The purpose of a landing page is singular in nature. If you compare the same with the homepage of a website you will be able to judge the difference for yourself. A clean and simple direct message means that the focus is stronger and the communication is much more optimized. Landing pages that are able to reduce user distractions perform a lot better.

The Final Word

In this article, we have tried to list out some of the major benefits of landing pages. We have also looked at some ways landing pages can be optimized for greater performance. Marketing professionals and business owners who are looking to leverage online marketing campaigns should pay attention to how landing pages can make a real difference to their brand.

Read Also:

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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Special Stock Motion Graphics Effects

Video content is more popular than ever before. Netflix has popularised the idea of binge-watching our favorite TV shows while video-sharing social platforms like YouTube and TikTok have seen the format reach new heights. While more people are watching videos today, we’re also seeing more people creating them. This is due to both the availability and accessibility of modern video editing platforms and the ease at which they can be uploaded online and shared with the world. If you want to start making your own videos, making use of motion graphics can be a fantastic way to stand out from the crowd. Let’s take a look at some of the best special stock motion graphics effects and discuss how they can be used in your videos. 1. Lower thirds As the name suggests, lower thirds of motion graphics appear in the lower third section of your video. These play an important role; they can be used to convey key information without distracting the viewer from what’s happening in the center of the screen. We see lower thirds of graphics all the time, often far more regularly than we realize. For example, when watching a news bulletin, the lower thirds of graphics are used for things like naming an on-screen speaker, summarising a current news story, or providing breaking updates from across the world. In the news, these lower-thirds graphics are referred to as chyrons. If you’re an amateur video maker, chances are you’re not going to be tasked with editing news shows for terrestrial television. So, what else can lower thirds be used for? On platforms like YouTube, growing a following of subscribers is important, and generating lots of comments and likes on your videos can help it perform better in search results and in recommended content. Lower thirds of graphics can be used as calls-to-action, encouraging viewers to subscribe to your channel, to like the video, or to comment and start a discussion among other viewers. Lower-thirds graphics can also be useful if you’re making informative content like tutorials. They can be used to convey further information to your viewers and to deliver tips, tricks, and reminders, without obscuring the primary focus of the video itself. 2. Overlays Motion graphics effects come in a huge variety of different styles, whether you’re looking for CapCut effects or Premiere Pro effects. One type of motion graphic effect you’re going to come across is the overlay effect. As the name suggests, overlay effects are placed over the main section of the screen, unlike lower-thirds effects which are localized to the bottom of the screen. What are overlay effects used for? This is a broad question, there is such a range of overlay effects out there, and each can be utilized to serve a different purpose. Text overlays are among the most common types. These place text directly in the center of the screen and can be used for transitioning between scenes or to deliver vital information to the viewer. Overlay effects can also include things like graphs, charts, and infographics. These are particularly common in corporate videos and in marketing material, they can be used to clearly and concisely convey complicated information in an engaging and informative way. Using an overlay effect can also be an artistic choice. They can filter footage to make it look more cinematic, with added depth and grain, or to change the color balance to suit the mood and atmosphere of your video. 3. CapCut CapCut is a video editing app made by TikTok parent company ByteDance. With over 200 million monthly users, it’s one of the fastest-growing apps in the world and is taking full advantage of the booming video creator marketplace. CapCut offers deep editing functionality, but the focus is on encouraging users to edit fun, engaging videos quickly and to share these across social media. One of the best ways to make your videos more engaging and to help them stand out in an increasingly oversaturated digital landscape is to use CapCut motion graphics. These can come in the form of small, animated figures that dance and move around, giving your content a playful, casual feel that will make your viewers feel happy and comfortable. CapCut motion graphics can also include things like arrows and pointers. These can be particularly useful for information tutorial videos, where certain elements might need to be highlighted to help viewers follow the tutorial correctly. 4. Slideshows Slideshows are perhaps the most basic form of motion graphics, but they still have a place in today’s world. Slideshows are simple sequences of images. They can be used to tell a story, convey a message, or simply show off some exciting, eye-catching images. Much of the creativity in slideshows comes from the transition effects used as one slide moves to the next. However, be careful not to overdo it with these transitions, as this can detract from the content of your slideshow. Conclusion Motion graphics are an incredibly important part of video editing. Use this guide to learn all about the different types and how they can be used in your videos. Read Also: Movavi Video Suite Review: A Comprehensive Tool to Create Videos Ways To Fix YouTube “Something Went Wrong” Prompt! The Ultimate Streaming Guide to Watch TV Online

Why Prototype Design Is A Way To Make Your UX Design Perfect

You are now ready to launch a new product to the market- where do you begin? You must consider many factors before letting your customers try out your product. One of the crucial processes is known as prototyping. UX designers develop a model that will test its usability and evaluate its functionality – a functional app prototype. Many UX services offer are ready to help business owners and organizations develop prototypes. You need a professional UX team to work seamlessly, identify the product's gaps, and enhance user experience. As for app design costs, you can read more in Eleken’s article. If you want to launch any successful product, you need to employ the best UI and UX designers for the job. When it comes to interacting and engaging with tech products, user experience and interaction is a top pre-requisite. By working with the professional UX design agencies in San Francisco, you will be able to create better, more efficient, and productive products that are loved by your customers whether you operate in the B2B or the B2C niche. Besides enhancing product quality, prototyping mitigates the risks involved in web development. Therefore, creating a prototype is a crucial step in product development. It is a process that brings the design concepts to life. This article examines the importance of prototypes to show why you need to create one for your web product. What Is a Prototype? During web development, the UX team creates a model of the product. This mockup replicating user interaction is known as a prototype. It is a design phase that shows how the product will function from the entry point to the various sections. This layout helps the client to understand the design direction and the overall approach. The primary purpose of creating this mockup is to gather feedback and improve on the design flaws. However, the reasons might vary for many designers, depending on the project goals and business needs. You can use different design programs to create the mockups, such as Adobe XD, Sketch, Figma, and Webflow, among many others. But how do you know how to rate the quality of a prototype? An effective prototype has an appealing representation, accurate details, and interactive features. It is important to note that prototypes are not final; it undergoes continuous improvements depending on the user feedback. Why Prototyping is Important Since you now know what a prototype entails, let us explore why it is an essential process in user experience design. 1. Better Outreach to Clients The web development industry is quite competitive since many companies and large organizations want different web products. Thus, you can use a prototype to convince clients that your development team is up to the task and can deliver impressive products. Talk is cheap, and most clients will go for an agency with a realistic mockup of what they want. Your web design firm has a higher chance of landing a client if you develop a detailed prototype. This will show your commitment level and preparedness to accomplish the project. Besides, it is a fun process that brings out your creative side compared to written documentation. Therefore, develop a flawless prototype and land that huge product development contract to gain a competitive edge. 2. Accurate Feedback Developing a prototype is important since it saves you a lot of frustration in changing a product. Sometimes a client might come with different expectations after you have completed the development phase. These changes will consume time and resources that you could have avoided if you had a detailed mockup. Thus, it is advisable to have a prototype that displays the final product. It will help you gather accurate feedback and additional requirements from your client. They will have a better understanding of the final product. 3. Enhanced Design Process Creativity does not happen once; you have to change the first design until it suits your product objectives. Developing a prototype ensures you achieve the desired results. Prototyping does not need much time and money; thus, you can change it many times until you are satisfied. This iterative process will help you improve the model and create stellar products. 4. Better Project Planning Most design teams often focus on short-term goals to complete the tasks. This approach might be detrimental to the entire project because they do not plan it accurately from the beginning to the end. But developing a prototype solves this problem. You can plan your projects better since you have a precise idea of what you want and can accurately calculate the resources required for completion. 5. Client Satisfaction The product development process is transparent; the customer gives the product requirements, and the team does the work. After completion, the client checks the work and makes corrections or closes the project if they're satisfied. However, this model does not involve the client 100%, and there will be many communication gaps. Prototypes work much better as they encourage client interaction and allow room for communication. You can follow the progress and give intermediate feedback to avoid costly errors and revisions afterward. 6. Less Frequent Modifications Completing projects without prototyping might seem fast. Still, making any changes to an already finished product is expensive and frustrating, especially with a team of freelancers. It usually has negative consequences. Therefore, take time to create a mockup and engage the client for feedback before proceeding to the development phase. You can easily alter a prototype compared to a finished product. Thus, avoid these modifications by presenting a detailed prototype and confirming every essential aspect of dev work before it gets done. 7. Better Work Morale Many people love to procrastinate when a project arises. The team might postpone starting projects even at design agencies, especially if they don't understand the product and client's needs. But with a prototype in place, the team will be motivated to start the design process right away, as they have a set of workable tasks and milestones. 8. Stellar Final Product When the client gets a prototype, they provide feedback on improvements. This is an effective approach to making the web product better with every iteration. With ongoing changes and revisions of the product design, the team and the client better grasp the progress. They can continually revisit the initial specifications and make adjustments to stay on track with the original business idea. Even large-scale changes surfacing underway can be implemented quicker and cheaper at the prototyping stage compared to the final product's revision. Final Word The design phase is not complete without a prototype. Develop accurate prototypes if you want to create a top-tier product with an exceptional user experience. Thus, prototyping is a win-win situation, as your client will know what to expect from the final product, and the team will simplify the development process. Read Also: Guide to Hiring a WordPress Developer 7 Advantages of Using Website Design Templates Bootstrap Templates and Allied Tools to Make Your Web Presence Easy and Instant

The Benefits Of Custom Dirtbike Graphics

A dirt bike is an investment. The owner wants to protect this investment while making it their own. Customizable graphics kits provide an excellent way to ensure each bike reflects the personality of the rider. However, this is only one of several benefits of graphics kits. Find other benefits listed below. Checkout Five Crucial Benefits Of Custom Dirtbike Graphics: 1. Distinct Appearance Many people choose options from Senge Graphics because they don't want their bikes to look like the others. They want their bike to stand out in the crowd and be noticed. With many graphic packages to choose from, a person won't find it difficult to achieve this goal. The owner chooses the colors, patterns, and gradients. This means every rider can have a bike that is as unique as they are. When choosing these graphics, the rider must ensure those graphics are UV resistant. The decals only provide this visual appeal if they remain bright and glossy. Inexpensive graphics fade quickly and make the bike look old and neglected. Spend a little more to get quality graphics that last. 2. The Right Fit Another benefit of investing in quality graphics is they will be created to fit the specific make and model of the bike. The rider determines which parts of the bike they want to cover with graphics and purchases those pieces. This means they can cover any damage to the bike while leaving other parts exposed. Hide rust damage and scratches, knowing the decals will cover any marks with ease. This allows the bike to look new longer and present the right image. 3. An Affordable Option A person may wish to update the look of their bike without spending the money to have it painted. A graphics kit allows them to do so at an affordable price. One reason a person may choose to use graphics is they want to update their bike regularly. They don't want to have it in the shop being repainted, as this process takes time. Graphics can be applied in a matter of hours, making this ideal for people who like to feel as if they have a new bike every year or two. A new paint job requires multiple coats, and each coat must dry before the next one is applied. With graphics, a person applies them, allows them to cure, and begins riding again. 4. No Commitment A rider might find they need to secure new sponsors. The partnership with current sponsors isn't working out and they are ready to move on. However, the rider might hesitate to take this step because it means changing the graphics on their bike. Doing so is easy with the help of a custom graphics kit. They won't spend a lot of time and money updating the graphics when they make this move, which riders appreciate. It allows them to find partnerships that are beneficial for both parties. 5. Easy to Install Anyone who can read and follow directions will find they can apply dirtbike graphics. Preparation is key to a successful job, so make certain time and effort are put into this part of the process. The manufacturer includes instructions to follow, and the rider should review these instructions, as they do vary by the product. By following the specific instructions provided with the graphics kit, a rider finds the job is done right the first time. Look into custom graphics kits today. Many riders find they have ample kits to choose from for their dirt bike make and model. Customizable kits are also offered, so no rider has to do without. Learn more today to see which kit is right for your needs. Read Also: Purchasing a Road BikeAre You Thinking About Buying Quad Bike For Your Kid?8 Useful Tips to Help You Prepare For Your First Motorcycle Track Day

6 Benefits Of Landing Page

Landing Pages: Meaning and Definition

List of 6 Major Benefits of a Landing Page

1. Makes for a good First Brand Impression-

2. Great Real Estate to Launch a New Product or Service-

3. Real and Direct Contact with Website Traffic and Users-

4. Builds Branding and Adds to Credibility-

5. Data Generation and Analysis-

6. Clear and Simple Messaging and Focus-

The Final Word

Functionality – an important aspect of good web design: Sydney digital marketing services for your growth

7 Rules of Effective Ecommerce Web Design

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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Special Stock Motion Graphics Effects

Why Prototype Design Is A Way To Make Your UX Design Perfect

The Benefits Of Custom Dirtbike Graphics

6 Benefits Of Landing Page

Landing Pages: Meaning and Definition

List of 6 Major Benefits of a Landing Page

1. Makes for a good First Brand Impression-

2. Great Real Estate to Launch a New Product or Service-

3. Real and Direct Contact with Website Traffic and Users-

4. Builds Branding and Adds to Credibility-

5. Data Generation and Analysis-

6. Clear and Simple Messaging and Focus-

The Final Word

Share this Article

Functionality – an important aspect of good web design: Sydney digital marketing services for your growth

7 Rules of Effective Ecommerce Web Design

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Popular

Follow Us

Recent

Related