Benefits Of A Strong Governance Culture For Your Business


18 December 2018


Strong Governance Culture

Governance focuses on a company’s performance and accountability. It is one of the pillars of GRC. What is GRC? It stands for governance, risk management, and compliance. Since there are many things that companies have to comply with at any given time, some have opted for a GRC software that integrates all its aspects. The benefits of having an accountability culture are diverse. Here are just a few of them

Promotes Stakeholders Confidence:

Investors, shareholders, employees, and customers rely on the company to maintain certain standards only through such a culture can companies maintain the confidence of all stakeholders. Partners can rest assured that everything goes through set out processes. Nobody is cutting corners. Issues of fraud, corruption, and pilferage never arise.

It Ensures a Culture of Compliance:

Firms must comply with many state and federal regulations. Sometimes they also have to comply with international statutes and codes. A company that has a definite way of operating cannot worry about issues relating to procedure.

Employees know what to do at all times. They also know how to do it. The outcome is a standardized service that everyone can count on.

Anyone messing around with the set way of life is directly liable of his or her actions. An employee in a company that does not have the standard way of operating can claim ignorance. The staff cannot do that when there is deliberate effort to train them on how to do things.

Minimizes Risks Thereby Improving Profitability:

Issues of corruption and malpractice often lead to unmitigated disasters. Corruption scandals among company officials can tarnish the name of the company. Companies globally respond negatively to lousy leadership. On the other hand, companies rely on responsible leadership to grow. A company can minimize risks associated with noncompliance and corruption.

Promotes Meritocracy and Fairness:

A company ought to have certain standards that permeate throughout its ranks. That is what GRC is all about. If it is suppliers, they should meet a certain criterion before they can supply. To work for the organization, one must have certain minimum standards. In such an

You either merit being part of the company or not. This practice promotes fairness and justice within the firm. An employee knows what to do to get a promotion. This process advances healthy relationships between managers and other stakeholders.

Enhances Social Outlook of a Company:

Society plays a significant role in the affairs of any company. Customers come from the community, so are suppliers and authorities. Stakeholders expect a company to have a clear moral code. Customers want a company that they can trust.

They don’t want a company that can decide to use substandard or unethically sourced raw materials. Society expects the company to stay away from public ills such as smuggling. Companies that meet such expectations have an excellent social reception and outlook.

It Gives a Company a Competitive Edge:

Ethical companies want to engage with their counterparts. If a company commits to GRC standards, it can find suppliers, customers, and partners who have similar aspirations.


Standards start from the top. When the corporate board adheres to GRC, the whole company becomes part of the plan.

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New Shopping Center Site

How to Select a New Shopping Center Site

If the next goal of your retail construction business is to build a shopping center at a strategic location, the first key step is to find the right site where it’s economically, geographically and environmentally viable to build a shopping mall.The planning and construction of a shopping center are way different from that of local markets or of store clusters. The selection of land itself is a lengthy process, from shortlisting possible locations to getting government approvals to begin construction. The location, the scale of the project and the size of the shopping mall are key determinants in the site selection process.Moreover, when a developer chooses a site for a shopping mall, it must be a place that will receive high footfall, will have ample parking space, should be convenient to visit and should house the brands that can pull traffic. A shopping center is, therefore, a full package that doesn’t just offer products that people would like to purchase, but also an ambiance that will make the experience comfortable, hassle-free and weatherproof for visitors. If you’re an investor, developer or builder scouting locations to build a new shopping center, here are a few key factors that should guide your decision. Base your decision on stringent selection criteria : Building a new shopping center is a big investment and should get you maximum ROI in record time. However, reality often differs widely from projections made during the planning phase. Therefore, site selection for a shopping mall must be done after taking into account several key parameters such as accessibility, availability of local transport, road infrastructure around the location, traffic around the site, size and construction-readiness of the site, and scope of expansion.Other key factors that should drive your site selection research are the topography of the area, the shape of the land, and survey-backed data regarding potential footfall and present and future competition.Lastly, the catchment area should be studied in-depth to understand the demographics and spending habits of the population expected to be your future customers. Be prepared to face the challenges in site selection : Sometimes, finding a site for a new retail project takes only a few weeks, and at other times the process may stretch into months. The key challenges faced by builders and developers in finding an ideal location include land acquisition cost (land near the city center or in prime locations tends to be way more expensive than in other areas); availability of land for commercial projects near densely populated areas; getting the required environmental clearances and government approvals; and, lastly, the public infrastructure around the site.A site that meets only some of these selection challenges may not be worth pursuing, as the success of a shopping center will depend on the footfall it attracts, which itself depends on several factors. So shopping plaza location should be finalized only if it will give its investors and retailers a handsome return on investment. Use technology to find the best sites : The most successful global retail chains rely on technology to help them find suitable locations for opening new stores worldwide. Using massive amounts of big data and cutting-edge mapping systems, companies are using technology to find profitable sites across the world. Expansion and investment decisions are increasingly being taken based on location- and demographics-based data provided by specialty software programs and applications.If so far you’ve relied on physical research to scout locations for retail projects along with limited use of technology, it’s time to go all out into the fantastic realm of big data and digital mapping software to build your next retail success story.Contact a digital map provider, such as to get a detailed map of the town or district or street you’ve shortlisted as an ideal site for your next retail construction project. The various types of digital mapping services available with Promap offer invaluable and in-depth information that is employed by developers and architects for site identification, risk analysis, feasibility, planning application, and environmental and geological analysis of a location before proceeding to the planning and design phases.Lastly, market research is a key aspect of retail construction as it helps developers derive accurate projections in terms of present and long-term viability of the project. Once the site is selected, a detailed demand/supply study must be carried out, taking into account the lifestyle and spending power of the catchment area. This will help you determine which retail businesses are more likely to drive traffic to the shopping center.Read Also :Top Tips For Making Business Purchases Explore Some Interesting Marketing Trends For Your Business In 2018 Relocating Your Business To Downtown Toronto? Read This First 6 Things You Should Know Before Starting A Business The Business Networking Benefits Of Co-Working Spaces


Important Things To Consider When Packaging Your Product

Product packaging is a big business, and it is a big thing for your business too. The value of packaging produced in Australia goes into billions, which speaks of the importance of the industry. We tend to overlook that just like the product, the packaging in itself needs to be manufactured and assembled as well. If you think of it that way, your packaging is the first thing that attracts the customer. It is a given that as soon as he or she gets the package in hand, the first thought is to see how reliable it is. For this, you must be aware of the three basic categories of the packaging as per your product. You have primary packaging, the purpose of which is for a customer to take it home. Next up, secondary packaging, which is sort of packaging around your packaging. What it means is that it is used to group items together, such as trays and boxes etc. Lastly, we have tertiary packaging, which is used for warehousing and transportation, such as pallets and cartons. Among all these, it is necessary that you choose the right packaging for your product because your success depends on how the product is being presented. Here are some essential things to consider when designing product packaging. Manufacturing: To start off, the materials used in packaging play an important part. Choosing the right material depends on your product and the process through which it is created or being delivered. You must consider all your product variation plans in the long run, before finalizing the materials you will manufacture your packaging with. Your choice needs to be flexible enough to deal with the product variants, new products, promotions, and SKU changes etc. There have recently been many strong developments in the higher performing packaging material including Plastic Packaging Supplies that minimize the storage requirements and transportation costs. Not just this, but alongside the convenience, the appeal and the attractiveness has been maximized too. Moreover, among the top things, you must consider is the capability and the processes attached to your packaging from being manufactured to delivered too. Consider flexibility and stacking & transportation too, and we are sure you will find the material that sits true to your business and packaging needs. Sustainable Business: Environmental concern, sustainability and the associated terms are all the rage these days. Every business claims to manufacture and produce packaging or products that can easily be recovered and recycled. If you consider sustainability, it is good for the environment but not for your pocket. This is why, manufacturers must consider the right balance between the environmental impact of their packaging and the commercial demands. Consider that if you reduce packaging to meet the eco-friendly requirements, will your product be secure? On the flip side, if you invest more in packaging to secure the product, will it be sustainable for your business? Do weight in cost-effectiveness, sustainability, flexibility and other requirements to maintain your brand image. You can always opt for plastic packaging supplies in the end. Supply Chain: How your product is being stored and distributed is as important as the design and the manufacturing itself. This is where your supply chain is going to kick in. Firstly, consider the environment, because your packaging needs to withstand the crushing Australian temperature, dust, moisture and vibration etc. Secondly, consider the type of your item and what kind of packaging will keep it safe throughout the stocking and moving process. Once you have considered both, you will know what sort of material is feasible for your supply chain process.Once you have finalized the practical and operational aspect of it all do not forget that the ‘shelf appeal’, which is the branding and marketing of your business product, matters too. Around 70% of the purchasing decisions are made in-store, and that clearly implies that your packaging often attracts the buyers. So think, think, think, brainstorm and continually innovate. You will have the best product packaging and an answer to all your cost problems that might arise in between. Just be sure that you don’t hurry and choose whatever suits your products the most.Read Also:Simple Packaging: Your Guide To Branded Design 5 Ways To Reduce The Packaging Cost In Your Business

Small Business Customer

6 Incredible Tips To Reach Your Small Business Customer

Customers are always searching for great deals, and when they find one, they often act quickly. That’s why it’s crucial to keep your small business top of mind through effective sales strategies and marketing campaigns that deliver results.The first step in building relationships with your customers is understanding how to reach them.This article will teach you six effective ways to reach potential customers.1. Email MarketingEmail marketing is one of the most effective and easy ways to reach out to your customers. It allows you to stay connected with your customers even after they leave your website. Your email marketing strategy should have a dedicated area in your plan to reach out to customers and audiences.Email marketing does not always have to be intrusive to your audience. A reason for different email marketing strategies is that each market segment has different needs, and that's why you need to tailor them accordingly. Your email marketing needs to be a key part of your overall marketing mix. It is one of the most effective ways to reach potential customers and understand their needs, get feedback and build relationships.Email marketing works because it allows you to provide value to your customers. When done right, it can be an effective customer acquisition channel that drives sales, leads, and relationships.2. Follow-Up CallsYou may be wondering what comes next at this point. It's time to take the momentum of your new offer, as well as your customer's overall attitude toward your business, and turn it into sustained growth.The small business space is changing, and marketing is playing an increasingly important role as companies figure out ways to reach and retain their customers. This can be a challenge for even large enterprises, so you must do something different from your competition.Consider setting up phone follow-up calls after your initial email campaign to nurture leads, or sending automated drip emails to current customers who haven't purchased in a while. In the end, you'll end up with loyal customers who can buy from you again and again.3. Keep Your Website UpdatedAmong all the marketing tools, your website is the most important one. Displaying your logo, tagline, and contact information on every page of your site means visitors can find you when they need you.Once your online business is established, it’s time to build a well-designed site that makes the customer feel comfortable. Create a business website that your customers can easily and quickly find.The average consumer today turns to Google for about 80% of the information, so it’s crucial that you take advantage of this opportunity by promoting your website and business online. You can hire a Digital Marketing Agency or an SEO expert to help promote your business.4. Set Up an Autoresponder SeriesAn autoresponder series is a collection of emails sent automatically to your subscribers. The email sequence will trigger based on the event or as instructed. This is a great way to keep subscribers engaged and remind them of your brand.In today’s marketplace, consumers are consistently looking for deals. Autoresponder comes in handy when you want to lure customers into your business by offering introductory discounts and special deals like buy two get one free or free gift first purchases. You can share your newest promotion, product or discount to attract your existing customer to buy again.Autoresponder can help you generate revenue on autopilot since you don’t have to set things up every day. Generally, it is a good option for business owners who doesn't have much time or want to focus on other aspects of the business.5. Build Trust by Offering Something FreeSelling to the customer is the main purpose of your business. Keeping their attention and maximizing their communication with you requires a balance of new and old tactics.From providing more value to your consumers to offering incentives focusing on their specific needs, the most successful small business owners know the power of getting the right customer at the right time. These are just a few tactics you can use to increase your sales and brand awareness.If you're looking to build trust with your potential customers, consider sending them a freebie. This will help you stand out from other businesses that send emails without any value added.6. Offer a Discount or Coupon CodeConsumers are constantly looking for value, discounts, and deals in today's market. The key to attracting new customers is offering something such as gift wrapping for the first three purchases or buying 2 get 1 for half price.Once they have committed to one of your products or services, track what your customers buy and which offers they redeem. In this way, you will be able to target them better in the future with marketing messages that may cement their loyalty.Another good way is to offer a discount or coupon code. For example, if you sell a product at $10, offer a discount of 10% off the price. Or, if you sell a service, offer a discount of 20%.If you’re looking to sell more and grow your business, be sure to offer them something in their favor. Whether it’s a new customer or an existing one, you can earn their trust by offering incentives that will keep them coming back.ConclusionIt’s often been said that small businesses are much like fresh sports teams, usually they don’t get a lot of attention at first. After a big success, where do you think all the rewards go? Take these strategies as starter ideas and blend them with your own ideas. Some strategies work best than others, always do A/B testing and see which performs well for your business. Best of luck!Read Also:How U.S.-Based Appointment Reminders Can Help Customers Keep Track of Their Schedule4 Simple And Cheap Methods To Attract More CustomersTips for ensuring your company’s customers are content with its content