The Best WordPress Plugins For Marketers

Published on: 26 May 2021 Last Updated on: 03 January 2025

With over 3 billion online users, businesses should resort to social media sites and search engines to enhance awareness and interact with customers and prospects. Ever wonder what makes the brand websites and platforms user-friendly and accessible? It is the use of plugins. A plugin is a software with functions that can be added to websites such as WordPress.

One of the most sought-after content management systems (CMS), WordPress web design helps elevate your engagement and website functionality. So profound is the WordPress system that it has over 25000 plugins and is in the PHP language.

WordPress is a unifying force across walks of life and business corporations, including small businesses and internationally renowned brands such as the National Football League. With that said, below are some WordPress plugins.

WordPress plugins that should make it to your website:

1. SiteGround:

SiteGround:

One of the most renowned website hosting brands, SiteGround hosts millions of websites. A standout feature is The one-click WordPress install that makes it easy to run and integrate. It is user-friendly and offers a 24 x 7 support service.

What makes Siteground a top choice for brands and businesses is its security and safety. Siteground understands that web hosting is the first level of security measure for your business. Get this right, and unruly predators will be at a safe distance.

With Siteground, your company and brand website are managed and safeguarded from the server and the application levels. Any instances and their plugins automatically update to the latest version. A standout feature is that SiteGround is built on the Google Cloud Platform. Users get a free CDN and SG Optimizer plugin.

2. Yoast SEO:

Yoast SEO:

With voluminous content published by businesses through blog posts, content pages, and others, a lot of it likely gets dissolved into oblivion. But, there is a way to get your posts and pages noticed by your target audience. The tactic is SEO or Search Engine Optimization.

Among the many SEO plugins, Yoast SEO features among the top-ranked ones. It thrives on-page analysis functionality and helps augment blog posts and website pages for increasing search visibility. Yoast SEO does this by taking care of nitty-gritty such as alt text descriptions.

It makes your content search engine friendly through Advanced XML sitemaps. Another standout aspect is its in-depth integration with Schema.org that helps increase the chances of getting relevant results. Furthermore, Yoast SEO helps curate high-quality content through features such as Readability analysis, Multilingual options, Google preview, and others.

3. MonsterInsights:

Another profound WordPress plugin is MonsterInsights. It is excellent for businesses looking to reach the next leap of sales and content traffic. More often than not, brands find it challenging to assess user behavior and activity. What makes MonsterInsights a cut-above-the-rest is its seamless integration through a quick and easy setup with Google Analytics.

MonsterInsights helps you trim the fat and beat the noise to get to the statistics. Several reports assist MonsterInsights in this endeavor. The Audience Report provides a breakdown of visitors by offering information such as location, age, hobbies and interests, and others.

The Behaviour Report shows how browsers arrive at the website, the keyword searches, and the pages visited. The Content Report reveals what content pieces get the highest visits and traffic.

4. Broken Link Checker:

Among the several mishaps that can hamper rankings and search engine visibility are broken links. The WordPress Broken Link Checker plugin comes to the rescue.

The plugin works by scanning your posts, pages, and comments to seek out broken links. You have the choice of being notified via email or the WordPress Dashboard. It even enables you to edit the broken link. Moreover, you can also check your website for broken links using brokenlinkcheck.com.

5. Sucuri:

A cloud-based platform, Sucuri is a WordPress plugin that helps enhance the security and safety of all your websites and their content. Through its robust Website Firewall, your website stays secure and away from hackers and suspicious activities like Distributed Denial of Service (DDOS) attacks. The plugin incorporates real-time monitoring and checks to identify indicators that are deemed suspicious. More so, the incident response feature helps with malware removal. Furthermore, it has a backup feature that performs secure automated backups.

6. WP Review:

If you are a company that sells products and services, then reviews are an integral part. Reviews are among the primary parameters that customers look at for making informed decisions.

WP Review allows your brand to create product reviews. There are several ways to put forth reviews such as star ratings, percentages, or a custom scale incorporating performance, user-friendliness, quality, and other aspects.

7. Click to Tweet:

With Twitter becoming a holy grail for brand engagement and content consumption, WordPress has in store a designated plugin for you, Click to Tweet. The plugin allows brands to curate tweetable content for followers, customers, and prospects. It works by enabling businesses to create a “Click to Tweet” box anywhere in the post, enhancing its shareability through retweets.

8. Akismet:

While social media sites and search engines render convenience and accessibility, they can also get monstrous through spam. Cometh spam comments or malicious links, Akismet comes to the rescue. The plugin automatically filters and reviews all your comments and eliminates unwanted messages.

The Words That Matter:

The online community comprises over 3 billion users. It is paramount that businesses tap on the online space to enhance their awareness and engagement.

There is a barrage of plugins available. Plugins are software having several functionalities that help make your website accessible and user-friendly.

However, there are several types of plugins serving different purposes. SiteGround helps with web hosting, Yoast SEO helps augment search visibility, MonsterInsights helps drive up online traffic and sales, Sucuri helps with website security through its firewall. Also available are Broken Link Checker, Click to Tweet, Akismet, and a plethora of other plugins to help with awareness, safety, engagement, analytics, hosting, and others.

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Technology

How To Choose A Logo Font

The font is the most important component of almost any logo. Therefore, it requires special attention. If the typography is chosen correctly, all the strengths of the logo and the brand as a whole will appear in a favorable light. But the wrong font, most likely, will spoil the impression. In the process of creating a logo with Turbologo's service, it is important to find exactly the typography that suits your brand. Therefore, we will tell you how to make the right choice. What Is A Logo? A logo is an individual brand mark. Its main purpose is to convey to potential customers the main ideas of the company it belongs to. Usually, a logo is in the form of an emblem, with stylized letters and/or icons that contain a special meaning. The logo plays a big role in the image of the entire company. It is important to consumers that a company has its own trademark or logo. It indirectly guarantees the goodness of the product or service. Goods without a logo do not have the most solid status - noname. How To Choose A Logo Font Here are tips on how to choose a font for the logo. The Simpler, The Better A logo with a simple font looks good at different scales. It is worth bearing in mind that the logo will need to be reduced or enlarged. Remember, the font should be readable on a large banner as well as on a ballpoint pen. Look At Your Competitors Do this not to copy ideas, but to analyze and identify their mistakes. That way you can learn from other people's experiences. Consider The Spirit Of The Business With the right typography, the logo becomes recognizable and memorable. You need to understand what typeface will emphasize the features of your business. Typography can be serious, smooth, accurate, or playful and careless, creating a fun mood. What is more important to you, to emphasize novelty or conservatism? Each business has its own values. That's why their fonts will be different. Lawyers can not use the same typography as the wedding salon. It is important to consider what exactly you offer clients. Do Not Use Everything At Once It is best to choose only one font option. The maximum is two. If you use more varieties, there is a great risk that the logo will look unattractive and discourage customers. Look at the logos of famous companies. Usually, they have only one type of font in the logo. But most small firms have the brand name written in one font, and the slogan in another. Trends Are Not The Most Important Thing Trends very quickly lose their relevance. Today one typeface is at the peak of popularity, and tomorrow it's already forgotten. In this regard, if you want your brand's logo to serve for more than one year, do not blindly follow the fashion. It's better to focus on the values of the business image when selecting your typography. That's all! We hope that our tips will help you make the right choice! Additional: Why Correctly Valuing Your Business Is Essential Employee Monitoring Linked To Business Growth Master’s In Business Analytics: Is It Worth The Effort? 10 Must Have Marketing Tools To Add In Small Business Growth Strategies!

6 Tips to Shoot Hyperlapses Quickly and Easily Using a Camera Gimbal

Hyperlapses are generally eye-catching. Traditionally, shooting a Hyperlapse video required you to attach your camera to a tripod as you carefully marked the ground distance. The ground was supposed to be an even one. However, this approach was slower and tiresome. Today, you don’t need a tripod. All you need is a DSLR camera gimbal or any handheld stabilizer that will work with your camera. The gimbal will allow you to shoot the Hyperlapses fast and easily. To achieve this, you need to observe the following 6 tips. 1. Set Your Camera Right: You start by fitting the camera firmly on the gimbal. This will enable you to shoot the Hyperlapses in a stable way. Then, you should adjust the digital camera to shoot either 4K videos or short-interval shots. Thee 4K setting is better since it allows you to add the ramping speed afterward. Lastly, If the footages are not stable, erase the tracking points. 2. Walk Cautiously When Shooting: Shooting with a gimbal doesn’t give you the freedom to walk unsteadily and fast during the production. You need to walk uniformly and slowly to ensure that the quality of the Hyperlapses is not compromised. Once you press record, you should walk towards your target with the gimbal level well-maintained. A handheld gimbal will deliver stable Hyperlapses provided that you don’t hurry the shots. 3. Shoot Longer than Necessary: For the sake of post-production editing, it’s important to shoot the Hyperlapses longer. You have to remember that Hyperlapses are often unpredictable. With longer footages, it becomes easy to omit the unstable parts and keep the stable ones. Moreover, the editing is fast-achieved. 4. Always Focus on a Fixed Point: You can do this by switching to the lock mode. The mode allows you to shoot the Hyperlapses easily and not to lose the focus. You shouldn’t lose your target as this may cause the gimbal to fail you. You just need to prioritize on achieving a better view during the entire shooting path. 5. Enhance Motion Blur with ND Filters: People in motion and blinking cars may interfere with your Hyperlapses by limiting your exposure. To enjoy longer exposures during a daytime shooting, you should enhance the motion blur. The best way to do it is to use the ND filters. While encouraging longer exposures, the filters enable you to shoot amazing still images that are good in quality and balanced. 6. Create Parallax By adjusting the Gimbal Settings: Finally, it’s important to create parallax if you want a different motion dimension in your shots. To create parallax, you should: Open the gimbal assistant software to access the control panel feature. Click on it and adjust the shutter speed to the lowest value possible (one second). Once you are done, you can press record and start to shoot. Put simply, a handheld gimbal can help you shoot quality and stable footages. The experience is enjoyable but you have to do it right. With the above 6 top tips, you can be able to shoot Hyperlapses comfortably with the stabilizer. This ensures that the post-production is also done seamlessly. Read Also: How To Pick The Best Trail Camera 2019 “Best Guide For The Users” What Is A CMOS Camera?

How Drones Help Us in Our Daily Life?

A drone is an unpiloted aircraft or spacecraft. It is also known as ‘unmanned aerial vehicle’ or UAV. It serves a variety of purposes such as photography, military, package delivery, crop dusting, heavy construction, maintaining energy infrastructure, commercial and recreational, etc. Drones are capable of highly advanced surveillance. It can carry various kinds of equipment such as live feed video cameras, heat sensors, infrared cameras, and radar and these are already in use by law enforcement. Usage of drones in everyday life: 1. Delivering Nowadays, drones are being used for delivering goods, stuff. As the usage of drones reduces human labor so some technologically advanced countries use drones as a replacement for the regular delivery man. Some companies like Amazon and Dominos are working on their potential for this kind of application of drones so they can use this feature in the future. To start a 30 minutes delivery service using drones, Amazon is working on its resources. If you are looking for good drones you can look in Drone&Fly. I am sure you will be amazed. 2. Crime Fighting Crime is the misfortune of every society but basically, the fight against crime is under investigation. For the purpose of fighting crime, security forces are going to implement the use of drones around the world. To gather evidence drones can be used. Private Citizen Privacy may be threatened but it will reduce the crime rate and it will save human labor. 3. Protecting national borders It is really important for a nation-state to take care of border security. Now drones are used by Border control agencies to patrol borders and coastlines for potential breaches. For example, the Australian government has adopted drones to make their security stronger. 4. Rescuing operation Speed and effectiveness are the two basic important things in the rescue operations. Patients can quickly get medicines or other necessary medical equipment through the drone if the hospital is far away from the patient. Another advantage is that when someone goes missing in a wreck, especially at night; drone connected thermal sensors can detect missing persons. So rescue operations can be improved using drones. 5. Improving journalism Nowadays, it gets much easier for a journalist to tell us a story in a more captivating way by using a drone in journalism. Live streaming via drone information is very useful. Drones can reach everywhere even when reporters can't reach comfortably. Drones are used for gathering data for news articles and it is known as drone journalism. 6. Military use The invention of drones in war increases the life expectancy of a soldier. For example, to fight in wars the American army uses war machines with drone features. There is no need for a pilot to be in a bomber plane to carry out airstrike missions. To scan the area for enemy threat drones can be used by the foot soldiers and it can reduce the lifetime risk of a soldier. Another function of the drone device is spying surveillance. 7. Monitoring wildlife Monitoring endangered species to protect wildlife can be safe and easy by using drones. Indonesian scientists invented this concept. They notice the habits of that group of endangered species with the help of drones. Wildlife photography using drones is much better than human photographers. 8. Protecting the environment A new and effective step is given by authorities that drones are used to catch environmental criminals in the act. Environmental agencies have adopted drones to catch polluters. For air pollution sampling, environmental consultancies have started using drones and NASA has also started using drones to monitor the ozone layer. 9. Assisting farmers Farmers work in all weather conditions and work incredibly hard to grow and harvest crops over long working days. Their lives can be made much easier with special drones that use infrared technology to monitor farmland. It will also allow them to observe how the crop is growing. 10. Inspecting buildings Building surveyors are increasingly admiring parts of buildings for increasing stack conditions and other specialized building inspections. Usage of drones save money and time and keep inspectors away from the path of harm, especially at higher levels. Real estate is one industry where drone photography Melbourne is becoming quite a necessity. Most real estate companies are using the same for not only inspections but also as a strong sales and marketing tool. 11. Covering sporting events It's not only beneficial for journalists; drones can also use to cover sporting events everywhere in the world. Drones can provide unique perspectives for visitors and they are a great source of public relations. This technology has made an appearance even at the Olympics, which is quite great. 12. Travelling Drones have a great impact on the travel industry also. There are so many impassable areas where people cannot reach or maybe that area is not safe to go to. But with the help of drones, people can view the scenic beauty of those places without any problem. Drones can travel to caves, hidden tunnels, tower tops, and many other beautiful but troublesome places where people cannot reach safely. The tourism market also makes alluring and innovative videos using drones to attract travelers. 13. Aerial photography and videography When you fly your drone in the sky it can capture amazing high-quality footage, exciting pictures if an HD camera is used in the drone. You can buy drones that are able to capture marvelous pictures. As drones can travel to remote areas it can take great quality images and provide control, endurance, and balance. Drones can work in dust, sand, mud, and high temperatures. So drone is an unimaginable tool in photography. 14. Science and Research Scientists also get benefited by using drones. It helped a lot in their research works. It can analyze a variety of different occurrences in a specific environment and in nature. Drones can help in documenting glacier surveillance, nuclear accidents, archaeological excavations, volcanic eruptions viewings, etc. Conclusion I think you like this article. Here I have given the usage of drones in everyday life in detail. So I think you realize that drones are very much helpful for various purposes including reviews. In addition to these fields, the use of drones in other fields is immense. So drones are very helpful in our daily life. Read Also: Top 10 Tips for Drone Racing Cheapest Drone For Your Children

The Best WordPress Plugins For Marketers