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Pinterest’s Exciting Partnership With Amazon: Game-Changer for Investors!
April 27 marked a significant day in the world of e-commerce and social media as Pinterest (PINS 1.70%) unveiled a groundbreaking partnership with Amazon (AMZN 1.83%). While initial reactions saw Pinterest's shares dip by 3%, it's time to delve deeper into this collaboration, revealing why it's a game-changer for Pinterest's shareholders. Pinterest's platform is a treasure trove of "pins" – images that users upload or save for inspiration. Amidst these pins, users encounter image-based advertisements, the lifeblood of Pinterest's revenue stream. What's truly fascinating is Pinterest's ambition to make these ads "shoppable." Businesses can utilize Pinterest's tools to seamlessly convert ad views into sales, seamlessly blending with the browsing experience. Previously, Pinterest worked directly with businesses for ad creation. However, in April, a turning point arrived as Pinterest partnered with Amazon to introduce third-party ads for the first time. This means that the advertisers on Pinterest are Amazon's clients, not Pinterest's directly. Amazon's advertising segment is soaring, generating nearly $10.7 billion in Q2 2023, up 22% year over year, and boasting a staggering $41.3 billion in trailing-12-month advertising revenue. In comparison, Pinterest's trailing-12-month revenue stands at $2.9 billion. With businesses having their product listings promoted on either Amazon or Pinterest without extra effort, this partnership can yield substantial benefits. https://twitter.com/mumbaischool/status/1708465193519546744?s=20 While the effects of this partnership won't be instantaneous, it's poised to boost Pinterest's revenues significantly for two compelling reasons: 1. Ample Ad Inventory: Amazon's ad business is already 14 times larger than Pinterest's, and it's growing faster. The influx of Amazon ads on Pinterest's platform can potentially increase ad rates, benefiting Pinterest's bottom line. 2. Enhanced Relevance: A broader ad inventory enhances Pinterest's ability to deliver more relevant ads to users, driving their effectiveness. Successful ads generate higher demand from advertisers. Moreover, the partnership reduces Pinterest's expenses, as it no longer needs to convince Amazon merchants to advertise on its platform. This streamlined process can lead to improved profit margins. In the words of The Motley Fool, “Since these ads are from Amazon's customers, Pinterest's profit margins can go up because it's spending less on sales and marketing.” Beyond the financial aspects, the partnership's strategic significance cannot be underestimated. As the first third-party ad partner, Amazon may pave the way for more such collaborations, further fueling Pinterest's growth and profitability. Pinterest's partnership with Amazon is more than a business deal; it's a catalyst for future success. Investors should take note of the transformative potential this collaboration holds for Pinterest's stock. While Amazon is the first major partner, there's potential for more to come, making Pinterest's future even more promising. Keep Learning: Here’s How To Post On Pinterest! How To Delete Pinterest Account Easily?
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AI Coaching Comes To LinkedIn Learning: AI-Powered Innovations To Revolutionize Recruitment And Training
In a bid to adapt to the ever-evolving demands of the workforce and the expanding strategic role of HR departments, LinkedIn has recently unveiled a range of AI-powered products. This strategic move is in response to a survey that revealed a staggering 90% of HR professionals now perceive their roles as increasingly strategic over the past year. While the job hunting platform has many features that can make life easy for the users, like the open-to-work feature or the QR code, this one is a great boost for the platform combining the technology and AI innovations. LinkedIn's revolutionary Recruiter 2024 tool harnesses the power of AI, drawing from a vast repository of internal data encompassing more than 950 million professionals. The aim? To swiftly identify qualified job candidates that extend beyond the usual suspects. One of the standout features of Recruiter 2024 is its ability to decipher your candidate requirements in plain, natural language. No longer will HR teams need to invest precious hours in laborious manual searches. Instead, the AI effortlessly generates suitable candidates. https://twitter.com/lazi_tech/status/1709463363431116899?s=20 But that's not all. The AI-driven wizardry goes further by suggesting alternative locations, relevant skills, and remote work options, effectively broadening your talent pool. This bold move is a departure from the traditional reliance on well-known brand-name companies. Instead, it's all about tapping into candidate insights, gauging their willingness to work, and matching them with companies that align with their values. As per, Search Engine Journal, LinkedIn is also breaking new ground with the introduction of CRM Connect. This innovative integration bridges the gap between Recruiter and existing candidate relationship management systems, further streamlining the hiring process. LinkedIn Learning is also undergoing a transformation with the infusion of AI-powered coaching. Delivered through an intuitive chatbot interface, this feature offers tailored advice, finely tuned to individual job titles, career aspirations, and skill sets. Initially, the focus of this AI-powered coaching tool is on leadership and management skills. However, LinkedIn has ambitious plans to expand its scope, encompassing a broader spectrum of areas, thereby providing comprehensive support for professional development. Currently, Recruiter 2024 and AI coaching on LinkedIn Learning are in the pilot phase, accessible to a select group of customers. The roadmap, however, is clear: LinkedIn intends to roll out these innovations to all Recruiter and Learning Hub customers throughout the year.LinkedIn's latest endeavors signal a bold step into the world of AI-driven solutions, aimed at bolstering HR and learning and development professionals. With these groundbreaking tools at their disposal, the future of recruitment and training is looking brighter than ever. Stay tuned as LinkedIn continues to push the boundaries of what's possible in the professional landscape. Learn More About: How To Keep Up On The Latest News? Facebook Blueprint: Building A Strong Foundation For Social Media Advertising
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How Many Children Go Missing in the US Every Year?
For parents, nothing is more important than the safety and security of their children. They do everything they can to provide their children with the best life possible. Therefore, it can be incredibly stressful when a child goes missing. Even though parents may lose track of their child in a grocery store, may not know exactly where they are when they go to hang out with friends, and might even let teenagers go out on their own, most parents still have a general idea of where their children are located and what they are doing. When parents truly have no idea where their child is located, this can be overwhelming. Fortunately, missing children in the United States almost always make it home alive. Most Children Make It Home Alive The reality is this: more than 99 percent of children who go missing eventually come home alive. Thanks to technological advances in the way searches are conducted, and much greater awareness when it comes to quick action, the overwhelming majority of children who go missing are eventually recovered. In 1990, just 62 percent of children who went missing were recovered alive. In 2011, that rate had risen to 97 percent. Now, the rate is over 99 percent. This includes not only high-risk cases but also abductions by a stranger or family member who might be wanted on an arrest warrant. This rapid increase in successful recoveries has served as solace to the countless parents who deal with missing children every year. So, how many childrehn go missing every year in the United States. Every year, approximately 800,000 children are reported missing. This includes children who might be injured, lost, run away from home and those who are abducted. Out of the children who are abducted, approximately 200,000 are taken by family members. Usually, this takes place during a custody battle. Approximately 58,000 children who go missing involve non-members. These are usually people who are familiar with the child but have targeted that child for one reason or another. This could include someone who befriends the child over a long amount of time, a next-door neighbor, or even a friend of some sort. Even if the abduction is performed by a stranger, this usually is perpetrated by someone who has studied the child for an extended amount of time. They understand where the child goes, how the child behaves, and how the child responds to certain situations. If they are able to learn the schedule of the child, they can increase their chances of successfully abducting the child. In many cases, a child abduction is more an act of seduction than abduction. The child usually goes willingly with the adult in an effort to avoid drawing attention to the scene. That is why it is important for parents to think carefully about who their child to spending time with. That way, they can reduce their chances of their child being groomed and abducted by someone. How To React When a Child Goes Missing And parents realized that their child has gone missing, this can be an incredibly stressful experience. The first thing those parents want to do is to hit the streets and start looking for their children. After all, they know their child, that knows how their child behaves, and they know where their child might go. Even though this is a normal got response, it is always better to work with a professional law enforcement agency. A professional agency has the tools and training necessary to recover children as quickly as possible. Parents who need help networking with law enforcement agencies, particularly in the event of international parental kidnapping, to take a look at the resources that are available from The Committee for Missing Children. That way, parents understand that this is not something they have to go through on their own. The most important thing parents have to remember is that they need to listen to the law enforcement professionals. For example, law enforcement professionals are going to do a lot of things at once because they have the manpower to do exactly that. Law enforcement professionals are going to use technology to take a look at who the child might have been interacting with online. Parents do not know everything their children do on the internet. Take me to look at their internet history can be a great place to get started. It is also important to get as many pictures out there as quickly as possible. When people have some idea of what the child looks like, they can keep their eyes open as well. For example, pictures might be placed on shopping bags, toll booths, billboards, and even in some of the major shopping buildings. The more people who see the picture, the better. Law enforcement professionals have the manpower to get pictures up as quickly as possible. This will get people looking for the child, increasing the chance of the child being recovered alive. Ultimately, the most important reason my parents need to rely on law enforcement professionals is that time is of the essence. The numbers show that the percentage chance of successfully recovering a missing child drops with every hour that goes by. Therefore, it is important to cast a net as quickly as possible to prevent the child from getting away from the immediate geographical area. Law enforcement professionals understand how to blitz the streets quickly in order to find a missing child. That is why parents should reach out to law enforcement professionals as quickly as possible when they realize that their child has gone missing. This will maximize their chances of recovering their child. Read Also: Should You Send Your Child with Autism to a Regular Summer Camp? Style Your Child: How to Find Comfy and Cute Clothing for Kids
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Video Production Companies In Barcelona
Video production in Barcelona, Spain, is among the most popular international video production projects. A video shoot is among the most popular video production jobs since it allows you to record amazing scenes in a video and incorporate them into a documentary for yourself. If you think that your passion for film production might include this, then you can consider taking video production in Barcelona. One of the main advantages of choosing video production in Barcelona as your next movie production location is the large selection of different filming locations that this city offers. 3 Top Places For Video Production In Barcelona Whether you are an entrepreneur, just a startup, or have a long history in business, you may benefit from video production services in Barcelona. With the internet growing every day, it is easier than ever before to reach a global audience. Businesses may need to find new ways to market themselves and increase their customer base. Whether you are considering creating a corporate video to promote a new product or using an SEO animation to explain how your business idea will benefit your clients, you may find that video production in Barcelona is right for you. Here are the top three best places to consider when looking for video production in Barcelona. 1.La Rioja This is one of the oldest video production studios in all of Europe. Ovarian Studios is located in La Rioja, a few kilometers from Barcelona - this means that if you are planning to create corporate video production services using the services of Ovarian Studios, you won't have to travel very far. If your budget does not allow for production services, you may want to consider the services of a good videographer, sound engineer, and colorist. There are many options available when it comes to online video production in Barcelona. Online video and other video productions are a little bit different. Both of these two have different types of audiences. And La Rioja is the perfect place to find the best choices in the video production industry. 2.Spain's Costa Del Sol Most of the other Ovarian Studios locations are located in Spain's Costa del Sol, on the northern coast of Cadiz (where it is also the capital), and also in Mallorca. Ovarian Studios has a long history, and they are known for being among the top video production companies in the world. If you are interested in video production in Barcelona and other Spanish cities, this is where you need to be. Video Production Barcelona provides professional video services and has created video tours for tourists and locals for the past thirty years. You can choose from tours to sights across the country and even the entire world! With years of experience, they have also created promotional video production services for corporations and other organizations. In addition to the video tour option, they also offer audio commentary, archival footage, and much more. 3.Ovarian Studios Another video production company you may want to consider when looking to expand your business is Ovarian Studios. They offer many options, including corporate video production, SEO animation, Barcelona explainer video, corporate videos, short films, and much more. There is a plan that fits any budget, and you can get all the services that you need from their team of professionals. You can find everything from short online videos with music to feature-length documentaries. You can also find web video production services in Spain for websites and blogs, including tutorials on SEO animation, online videos, advertising, events, and more. If you do your research, you can find an experienced video editor or colorist that works in Barcelona or the rest of Spain and can help you create the best video possible. Wrapping It Up: When you are in Barcelona, everything is in your hands, the incredible picture from the great footage. For the still and the video production, Barcelona video production companies are just exceptionally professional and reasonable. If you are going to think you have a smaller budget or a different kind of demand. Then we must say you will get multiple good options when searching in these three places. Read Also: FilmoraPro review Movavi Video Suite Review: A Comprehensive Tool to Create Videos How to use Video Animation on your Website
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5 Ways To Use Medicinal Mushroom Extracts
Cordyceps Sinensis, the best medicinal mushroom, also known as caterpillar mushroom, is often mistaken for a fungus but is actually a parasitic fungus native to China and Tibet. In traditional Asian medicine and Chinese medicine, this mushroom has been used for centuries, and only recently Western medicine has noticed incredible benefits of the mushroom dispensary. All thanks to the inherent health benefits, many people are encouraged to buy magic mushroom capsules online without any concern. They are safe and a great way to experience the benefits of magic mushrooms.By its therapeutic effect, cordyceps is a completely unique natural phenomenon. It is a natural antibiotic, antiseptic, anti-inflammatory, and in some cases it replaces hormones. Many of the chemical constituents of Medicinal Mushrooms Extracts are already known for their health benefits. These include nucleosides, strides, polysaccharides, proteins, essential amino acids, vitamins, and minerals. Other chemical components include adenine, adenosine, cholesteryl palmitate, D-mannitol (cordyceps acid), ergosterol peroxide, guanidine, hypoxanthine nucleoside, thymine, thymidine, uracil, uridine, 3'-deoxyadenosine. When To Use The Medicinal Mushroom Extracts It has a wide spectrum of action. It treats coughs, chronic bronchitis, and asthma. It is used in the treatment of kidney disease, sexual dysfunction, and nighttime urination as well as arrhythmias, anemia, and high cholesterol levels. It is also used to treat liver diseases such as hepatitis. Among The Best Properties Are: Antioxidant Properties of Cordyceps (It was found that medicinal mushroom extract inhibits the oxidation of linoleic acid, and also exhibits scavenging activity against other oxidants such as hydrogen peroxide, anion superoxide, etc.) Anti-inflammatory properties of cordyceps (This extract shows inhibitory activity on superoxide anion generation and elastase release. This result suggests that the extract of this mushroom may be a natural alternative for preventing inflammation.) Anti-asthma properties of cordyceps (This mushroom has been shown to enhance the body's ability to absorb oxygen, thereby improving respiratory function.) Cordyceps Eliminates Chronic Fatigue and Relieves Stress (Medicinal mushroom extract may be useful as a vitality, stamina, and energy-boosting agent) Cordyceps and heart health (The accumulation of total cholesterol, triglycerides, and low-density lipoproteins in the blood are reduced with the added addition of cordyceps extract to the food. In addition, the level of phospho-AMP-activated protein kinase and phospho-acetyl-CoA carboxylase in the liver and adipose tissue of the retroperitoneal space increased.) The list can be continued. The use of cordyceps helps to cope with many chronic diseases and to alleviate the condition of seriously ill people. Cordyceps and its effects have not yet been thoroughly studied. Therefore, it cannot be said unequivocally that there are no contraindications. But so far they have not been identified. You cannot take funds with the use of cordyceps to pregnant women, children, the elderly, and nursing mothers. The reason is the peculiarities of metabolism during these periods of life. The value and rarity of the mushroom are such that its value is enormous. Therefore, you must be very careful when buying medicinal mushrooms. Some scammers often pass off other types of this mushroom for cordyceps. They can be not only useless but also hazardous to health and life. Read Also: 6 Effective Ways to Improve Your Mental Health Top Health Benefits Of Drinking Beer According To Experts 10 Health Problems Eased by Yoga Top Non-Physician Career Opportunities in the Healthcare Sector in 2021
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The Quaint Community In Lewes, Delaware
You can find great things from the second smallest city in the U.S. Delaware has one of the most beautiful sceneries, from river towns and beachside havens to historic hamlets. Generally, the state has plenty to offer when it comes to bursting with charm. Specifically, Lewes has gained popularity among retirees and job seekers for its fashion-forward boutiques, sophisticated fine dining, and affordable homes. Lewes: What do you need to know about the city? Lewes is a charming coastal community in Sussex County with a population of around 3,000. Lewes was the first settlement for the Dutch settlers in the 17th century and is commonly referred to as The First Town In the First State. The town is nestled between the Great Marsh Preserve wetlands and the beautiful Cape Henlopen State Park beaches. The town’s strategic location centers around the Rehoboth and the Lewes Canal, characterized by ancient picturesque buildings. With some ancient buildings transformed into museums, the structures elicit memories of the Dutch settlement and provide a glimpse of the town’s progress so far. For instance, the Ryves Holt House, located at the heart of the town, is thought to be the oldest structure in the whole of Delaware. Other structures, such as the Cannonball House, show the remains of the 1812 British bombardment during the War. The Economic Landscape Lewes's economic landscape is very important for future homebuyers to know. The city has been facing significant population growth over the last few years. Population: The growth rate has been around 6.6% from the time of 2010 to 2020. This projection suggests that the growth of the economy is upward and is going up to 4.9% by the year 2020. This growth is quite important for making the place an important and profitable place for real estate investments. It’s the factor that drives housing demand in the location (Lewes). Real Estate Market: The current home price in this region is around $569,990, and the average price of homes is $251 per square foot. This pricing is something that reflects competition in the real estate market, appealing to investors and prospective homeowners. It’s safe to say that the real estate market in Lewes, Delaware, is quite competitive and attractive for both homeowners and estate sellers. Job Market: Lewes also has a robust job market that supports different industries and attracts talents from all over the country. The place employs more than 35000 people working in different job roles across industries. However, it’s important to note that there’s a huge discrepancy in the earnings and how the job market is shaping the community. There’s a potential economic disparity that can potentially affect the local residents. Demographic & Community Composition Lewes's demographic profile reveals a strong and educationally more capable community than other areas surrounding it. It has 52% residents who hold a college degree. Thanks to educational attainment, a huge range of workforce supports local businesses and industries. However, as previously suggested, economic disparities exist among people working at different professional levels. Some of them earn a high income, while others live below the poverty line. The younger individuals are comparatively the lesser earning people in this place. Lewes Delaware Local Businesses There are many local businesses in Delaware. The local business scene includes lots of shops and restaurants thanks to Delaware being one of the tourist attractions. The historic district of the town also reflects rich cultural significance, attracting tourists from different places. However, despite its cultural riches, Delaware small businesses and boutiques have to face larger retail stores and bigger businesses. There’s seasonal fluctuation in different businesses, decreasing and boosting profitability from time to time. It’s important to consider different digital marketing tactics to improve business profitability. Targeting advertising, increasing visibility through Google My Business, and local SEO can help businesses a lot. How has Lewes grown in recent years to become a major city? In the 1960s, Lewes was just a home of fish processing plants but has now been dominated by opulent beach houses, boutiques, and bistros. Besides, Lewes weather is friendly for people of all ages, with the winters being typically mild and perfect summers for a walk on one of the beaches, such as the Cape Henlopen. Lewes is truly a town for everyone where you can explore the charming restaurants and local shops. You’ll appreciate the annual events held at the town involving locals and visitors enjoying and participating in Coast Day, the Christmas parade, the popular Antique Show, the Doo-dah parade and the First Thursdays Summer Concerts-just to name but a few. Can I Find Homes For Sale In Lewes, Delaware? Delaware’s booming real estate market has extended to Lewes, where beautiful homes are established facing the serene beaches. Most of the communities in Lewes occupy homes facing the Rehoboth beach for tranquility and fun. There are plenty of affordable homes for sale in Lewes, Delaware, for you and your family, with the median home value ranging from $388,000. This year, there has been an increase in home selling due to the rise in demand. The increased job opportunities in the numerous offices, restaurants, and shops set up in the town contributed to the demand. The serene environment provides sufficient space for every home, leaving you with ample space to walk around. The Bottom Line: Moving to Lewes would be a dream come true for you whether you are avoiding noisy streets, coming to retire, or having a taste for beautiful scenery and beaches. Lewes provides the best environment for you to settle with your family and live the life you always admired. Take time to choose the best home for you with the help of professional realtors you find around. Choosing the best home in any place requires one to check different parameters like population, real estate market condition and gathering information about the location. If you are considering a home in Lewes, the information added in this article should help you. Thank you for reading. Read Also: Make the Most of a Business Trip to Chicago So Much to See and Do during a Visit to Chicago Construction Plans in Australia Cost of living in Seattle
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7 Shocking Causes of Fake Health News & Their Consequences
The term “Fake News” has existed since the 1800s but has resurged in the last decade. Often, one political side uses it as a defense mechanism against negative articles. The result is societal confusion over what’s true and what’s not. When health news becomes unreliable, the consequences are more severe. This trend, fueled by political partisanship, has become increasingly dangerous. Generally, mainstream media like television and print journalism maintain enough integrity to avoid spreading fake health news. However, in the social media landscape, fake stories spread rapidly with a simple click. The Causes The primary cause of fake health news is profit. More shares and likes equal more advertising opportunities. The healthcare industry, especially pharma, spends heavily on advertising. With every click generating potential revenue, it’s no surprise that some lesser “news” services embellish or even lie to grow their following. For example, a fake article on “Natural News” claimed the cancer industry was a scam for profit. It received 5.4 million hits, and the site’s Facebook page gained over 3 million followers. Popularity pays! In social media monetization, influencers can earn about $10 per 1,000 followers for sponsored content. Once they hit 1 million followers, they can make up to $1,000 per post solely through advertising. The Consequences As social media continues to expand, the potential for spreading fake news also grows. The issue needs attention because the consequences can be real and even fatal. Some stories don’t cause direct harm, such as one claiming ginger is a better cancer treatment than chemotherapy. Still, they mislead people away from proper care. For patients with terminal illnesses, hope is everything. False stories, like one about a diabetes cure in Mexico, can give false hope to those desperate for solutions. The most harmful fake news encourages the use of FDA-unapproved products. Although these stories often remain on social media, even the U.S. president once promoted a chemical as a COVID-19 cure. Clinical trials showed that the chemical increased heart attack risks and was not safe for such use. The Cure Given social media’s global reach, the best way to combat fake news is through education. Teaching about its dangers can prevent this from becoming a generational issue, unlike other falsehoods rooted in fear. Currently, many prominent social media platforms flag posts containing false or misleading information. People believe in fake news because it aligns with their existing beliefs. This makes government regulation challenging, especially as new social media platforms arise, vowing not to flag any content. Again, this approach is money-driven. How to Check Whether a Health News Over Social Media is Fake With the deluge of health news filling up your Facebook feed, it’s important to know how to spot real from fake. Sure, fake news can be damn convincing these days — but there are a few good tricks of the trade to protect yourself. Check the Source First and foremost, always check the source. Is the article coming from a reputable organization or a well-known health authority? Credible sources include government health agencies, recognized research institutions and trusted news outlets. If the source is obscure or lacks a professional presence, be cautious. A questionable source can be a red flag even if the information seems convincing. Reference Studies Legitimate health news should reference studies, expert opinions, or credible data. If the article cites scientific research, look for links to peer-reviewed journals or established medical websites. Beware of articles that make sensational claims without backing them up with evidence. Even when there’s a study mentioned, ensure it’s recent, relevant, and conducted by recognized experts in the field. Watch for Emotional Triggers Fake health news often relies on emotional triggers to generate clicks. If a post uses language like “miracle cure” or “secret the government doesn’t want you to know,” it appeals to your emotions rather than your intellect. Real health information is rational, calm, and devoid of sensationalism. Compare against other Reliable Sources If you’re not sure if a piece of information is accurate, see if other reliable sources report similar news. In fact, if the news article is true, it will likely be reported by more legitimate organizations or outlets as well. If you only find that news on questionable sites or personal blogs, it’s better to ignore them. Check the Writer’s Background Who wrote the article? Is it a doctor, a journalist with a strong history of health reporting, or an expert in the field? If you can’t tell, don’t know what the writer has for credentials, or don’t tie closely to health, their information may be iffy. Watch out for Biased (and sponsored) Content Sometimes, content is created to sell something, whether it’s a product or an idea. Sponsored articles, particularly those highlighting supplements or treatments, are usually biased. Check for disclaimers and consider whether the article is more about making money than offering accurate health information. Publication Date Health guidelines and research are constantly evolving. An article that’s a few years old may not be accurate or relevant anymore. Be sure to check when it was published to get the most current information. Use Fact-Checking Websites Lastly, consult fact-checking websites like Snopes, FactCheck.org, or Health Feedback to fact-check a suspicious claim. These platforms research and investigate viral stories and can usually verify whether something is true or not. Read Also: How to Keep up on the Latest News How Cutting Edge Technology is Helping Dubai Improve its Healthcare Services Health Tips For Managing High Cholesterol
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Can’t Go To The Beauty Salon In Lockdown? Here’s How Women Used To Do It
The global pandemic has impacted all of our lives, schools are shut, employees are working from home and our regular beauty treatments have been put on hold until further notice. Even if we haven’t got anywhere to go, it’s still important to take the time for some self-care, feeling glamorous, even at home, can be an instant mood lifter. Flawless Lashes by Loreta know some of us can’t even get to the shops at the moment and it began an interest in how women throughout history achieved that luscious long lash looks we all dream of. Lash extensions are the latest luxury fashionistas are having to do without, the next best thing is applying strip lashes. Check out the range of strip lashes offered by Flawless here. If you can’t get to your nearest beauty store, want to try something new (although some of these techniques we certainly don’t recommend!) or are simply curious about how women still managed to be glam even without the modern treatments we have today, keep reading. Ancient Egypt This is where makeup obsession began. You can’t get more dramatic than the intense eye makeup of the Ancient Egyptians. A copper ore known as malachite was used to create that famous green we associate with the people of the pyramids. It was crushed into a powder and applied in large quantities on the upper lid. Kohl was used to creating the sweeping black eyeliner and also provided the benefit of protection from the searing sun. It may surprise you to know this trend first started among men, the women quickly caught on not wanting to feel left out from this new fashion. It wasn’t reserved for the rich either, poorer families would still adorn this extravagant look. However, they didn’t have access to the more expensive application tools such as ivory or metal, instead, they settled for clay or sticks. Ancient Rome It wasn’t just fashionable to have long eyelashes in Ancient Rome, there was a deeper meaning behind it. It was believed that sex caused eyelashes to fall out, so to prove their chastity (or fool potential suitors) Ancient Roman women would use kohl to create the illusion of longer, thicker lashes. Another alternative was burnt cork, using a small stick of ivory to meticulously apply this to their lashes. When Christianity began to rise in popularity, Christian women were discouraged from using cosmetics, opting for a more natural look. For centuries after, eyelash modification was forgotten about. The Elizabethans Just like we copy celebrity makeup trends today, people did the same centuries ago. The difference was the only real celebrities were royalty and it was expected that ladies of the upper-class were to follow the reigning monarch’s look, no matter how ridiculous. Queen Elizabeth, I certainly had a distinct look and this meant extreme measures were taken to copy her. Her pale complexion was sought after by ladies of the court but with few being born with the skin of a redhead, they turned to alternative measures. White lead and vinegar became the method of choice, not only was this extremely heavy on the skin, but it was also incredibly toxic. Some women even bled to death just so they could be fashionable. The queen’s famous red hair was the most enticing craze, wigs were the most popular choice but women wanted to copy Elizabeth down to every detail, including her red eyebrows and eyelashes. Oil was mixed with saffron, cumin seeds, and celandine for an at-home dye treatment. However, it was deemed ‘unacceptable’ to do this so many women had to attempt this beauty regime in private. Considering high-class women often had little knowledge of how to do anything themselves as they were used to being served by maids, it’s likely many suffered the consequences of this going wrong. The Victorians The Victorians are infamous for some grisly medical practices and the beauty salon is no different. You can’t get more Victorian than teaming painful procedures with dangerous drugs and that’s exactly how women of the time achieved long fluttering eyelashes. We definitely don’t recommend you do this one at home! Cocaine was used to numb the upper lid of the poor client, then individual human hairs were trimmed to size and sewn with a sewing needle through the epidermis. Thankfully this fad didn’t last for long, women across the globe can thank Eugene Rimmel for inventing the first mainstream mascara and creating the Rimmel brand that still stands strong today. This mascara was a mix of vaseline and coal, although it was worlds away from the precise mascara we see today, it was certainly a welcome alternative to poking eyelids with sharp objects. The early 1900s 1902 saw the first patent for false eyelashes registered and they certainly weren’t subtle. While they may have finally given women the long lashes they wanted, they were certainly far from perfect. More specifically, the glue needed a lot of work. They were made popular by the Hollywood actress Seena Own adorning them in Intolerance. The director, D.W Griffiths requested her lashes ‘brush her cheeks’ and they have become iconic for the era. Unfortunately, the glue caused irritation to Owen’s eyes and was hard to remove, it was so bad that her eyes swelled and they were glued shut. Griffiths didn’t regret his decision, especially as this reaction happened after all her scenes had been shot. So are you still feeling sorry for yourself not being able to visit the salon? Just think what these poor women had to endure in the name of fashion. While using a safe, natural makeup alternative could be a fun thing to try in lockdown, the other methods are definitely best left in the past. Read Also: 5 Different Things You Can Try During Quarantine Have You Been Laid Off Because Of Coronavirus? Here Are 5 Income Earning Opportunities For You
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