Cider Goes From Viral Sensation To Global Fashion Force With Gen Z Insights!

Published on: 06 December 2023 Last Updated on: 30 October 2024

In 2020, Yu Oppel co-founded Cider, a clothing brand with a modest marketing background. Fast forward three years, and Cider, having secured $140 million in funding, hit the spotlight when K-pop sensation Jennie from BLACKPINK wore a $16 floral top, turning it into a best-seller.

However, Cider Clothing isn’t relying solely on viral moments. The brand, shipping to 130+ countries, recently opened its first pop-up store in New York’s SoHo, marking its venture into brick-and-mortar. Chief Marketing Officer Yu Oppel emphasized the role of Gen Z employees in shaping the brand’s global marketing strategy.

Cider’s global approach extends beyond pop-ups, focusing on worldwide out-of-home advertising and fashion events. The brand has hosted over 20 events in cities like Los Angeles, New York, London, Berlin, and Mexico City, featuring games, DJs, and influencer collaborations.

Clare Thompson, Cider’s Global Head of Marketing, highlighted the brand’s authentic engagement with influencers, valuing their unique representation of the diverse Gen Z customer base.

In a recent music festival-themed campaign, Cider collaborated with NYC-based influencer Haley Kalil, leveraging her 3 million Instagram followers. The brand utilized digital content and city-wide posters, showcasing its dedication to diverse influencer partnerships.

Cider doesn’t just stop at traditional social media engagement. With 5 million Instagram followers, the brand maintains a public Discord server connecting with over 15,000 fans.

This tight-knit community provides valuable feedback and fosters a sense of belonging among consumers. Discord played a crucial role in the launch of Cider’s plus-size line, Curve, now constituting over 15% of the brand’s business.

Expanding its online presence, Cider sells through platforms like TikTok Shop in the UK and is venturing into the US market. The brand’s 600-strong team across 15 countries, many of whom are Gen Z, offers unique insights into regional cultures and trends, allowing Cider to tailor its approach.

As Cider’s New York City pop-up opens its doors, the brand eyes permanent stores in the US, marking another milestone in its journey from viral success to a global fashion force shaped by the pulse of Gen Z.

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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10 Essential Tips for Preventing Railroad Crossing Accidents

Railroad crossings are designed to prevent accidents. The United States has over 200,000 miles of track, so drivers must know the potential hazards of these crossings. With the right safety precautions, you can avoid accidents on or near railroads. The National Highway Traffic Safety Administration reported 1,500 collisions between vehicles and trains in 2021, which injured and killed hundreds of individuals. Never race across the railroad tracks when there is an oncoming train. People must realize that the cost of speeding to beat a train can be extremely high. In this article, you will learn about tips on how to avoid railroad crossing accidents. Moreover, this article will describe how to implement those tips properly to ensure safety. Furthermore, you will learn about how to stay aware of railroads. Hence, to learn more, read on to the end of the article. Tips to Avoid Railroad Crossing Accidents Keep the following tips in mind when approaching a railway crossing: 1. Obey Warning Signs All railroad crossings have warning signs and signals. This helps to let drivers and pedestrians know they are approaching an area where trains may be present. Generally, you will find flashing red lights and gates in those areas. For instance, when the gate is coming down or is already down, you must stay away from the crossing. Basically, you need to ensure that you are at a safe distance. Also, don't try to drive around or through the gate. In short, obey all warning signals because they indicate a train is coming. 2. Look Both Ways Before crossing a street, everyone looks both ways to check whether a vehicle is coming or not. In fact, you must do the same when you drive through railroad crossings. Generally, trains go both ways on tracks. So, you must check both sides before continuing over the tracks. Moreover, you must take extra care when the visibility is low, such as at night or when the weather is bad. This way, you can prevent accidents. 3. Never Stop a Car on the Tracks or Try to Move It Away When you are passing through railroad tracks, you must never stop on them. However, if your car accidentally stalls, get out of it as quickly as possible and move away from the vehicle. Also, you must avoid pushing the car to try to move it. Generally, a train cannot stop quickly since it is really heavy. Also, the engineer controlling the train will not know that a vehicle is in its path until it is too late to take action. 4. Avoid Walking on Railroad Tracks It is illegal for pedestrians to walk on railroad tracks. Moreover, it is extremely dangerous to do so. Hence, you must always walk through pedestrian crossing areas and obey warning signals. Additionally, railroad tracks are often slippery, and the surface isn't even, increasing the likelihood of pedestrians falling. They may not be able to get out of the path of a train quickly if they fall. 5. Remain Behind Crossing Gates Driving around a crossing gate may be tempting, especially when a train is not visible. Avoid doing so, as the crossing gate is a safety measure designed to keep people from harm. However, if you really need to cross, wait for the gate to rise and then proceed across the tracks. This way, you can ensure safety. 6. Stay a Safe Distance From the Tracks Always stay a safe distance from the tracks. For instance, many cars can be between the engine and the caboose. Hence, you must never drive or walk close to the tracks. 7. Don't Assume a Train Will Stop Trains aren't required to stop at railroad crossings, so drivers cannot assume they will. Obey the warning signals and wait patiently until the train stops. Basically, trains are heavy and fast. Hence, they need a lot of track to stop. Therefore, you must provide trains with the right of way to avoid a big accident. 8. Pay Attention to Your Surroundings Also, be aware of your surroundings when you approach a railroad crossing. Moreover, you must look for anything unusual or suspicious. Also, point out to authorities if you see something out of place. For instance, if you find out something that doesn't belong on the tracks, you must report it to the appropriate authorities. 9. Maintain Vehicles You must maintain your vehicles to reduce the risk of your car stalling on the tracks. However, if the car still stalls, exit the vehicle immediately. Then, move to a safe distance from the tracks to avoid being hit by debris if a train collides with it. 10. Train Children to Be Aware of Railroad Crossings Teach children railroad safety from a young age. Tell them about the dangers of playing on or around railroad tracks. Have them learn the warning signals and what they mean to keep them safe. Hence, you can ensure their safety when they somehow come near a railroad crossing. How to Ensure Safety near a Railroad Crossing? The following are the steps you must follow if you want to ensure safety at a railroad crossing: Always expect trains to come on the railroad. Hence, when you cross the railroad, do it quickly or avoid it. This is because trains are fast and heavy. So you will not get enough time to react. If the light at the crossing is red and the gates are lowered, avoid crossing the railroad. Also, check for the flagman to look for signals. Look at both sides when you are crossing a railroad. Never assume that trains are coming from only one direction. After a train passes, wait for the signal to go green and the gates to go up fully. Then, you can cross the railroad. Railroad Crossing Safety: The Way Forward Every person must know the basics of railroad crossing safety, and accidents and fatalities can easily be avoided with this knowledge. Learn more today to protect yourself and your loved ones from accidents and injuries, as health is one of the most important things a person can have. Do you have more suggestions on how to avoid railroad crossing accidents? Please share your ideas and opinions in the comments below. Read More: 5 Things To Do Immediately After You Get Into A Car Accident What to Do When You’re Involved in a Car Accident in Albany Can You File A Claim In A Single Car Accident?

Can’t Go To The Beauty Salon In Lockdown? Here’s How Women Used To Do It

The global pandemic has impacted all of our lives, schools are shut, employees are working from home and our regular beauty treatments have been put on hold until further notice. Even if we haven’t got anywhere to go, it’s still important to take the time for some self-care, feeling glamorous, even at home, can be an instant mood lifter. Flawless Lashes by Loreta know some of us can’t even get to the shops at the moment and it began an interest in how women throughout history achieved that luscious long lash looks we all dream of. Lash extensions are the latest luxury fashionistas are having to do without, the next best thing is applying strip lashes. Check out the range of strip lashes offered by Flawless here. If you can’t get to your nearest beauty store, want to try something new (although some of these techniques we certainly don’t recommend!) or are simply curious about how women still managed to be glam even without the modern treatments we have today, keep reading. Ancient Egypt This is where makeup obsession began. You can’t get more dramatic than the intense eye makeup of the Ancient Egyptians. A copper ore known as malachite was used to create that famous green we associate with the people of the pyramids. It was crushed into a powder and applied in large quantities on the upper lid. Kohl was used to creating the sweeping black eyeliner and also provided the benefit of protection from the searing sun. It may surprise you to know this trend first started among men, the women quickly caught on not wanting to feel left out from this new fashion. It wasn’t reserved for the rich either, poorer families would still adorn this extravagant look. However, they didn’t have access to the more expensive application tools such as ivory or metal, instead, they settled for clay or sticks. Ancient Rome It wasn’t just fashionable to have long eyelashes in Ancient Rome, there was a deeper meaning behind it. It was believed that sex caused eyelashes to fall out, so to prove their chastity (or fool potential suitors) Ancient Roman women would use kohl to create the illusion of longer, thicker lashes. Another alternative was burnt cork, using a small stick of ivory to meticulously apply this to their lashes. When Christianity began to rise in popularity, Christian women were discouraged from using cosmetics, opting for a more natural look. For centuries after, eyelash modification was forgotten about. The Elizabethans Just like we copy celebrity makeup trends today, people did the same centuries ago. The difference was the only real celebrities were royalty and it was expected that ladies of the upper-class were to follow the reigning monarch’s look, no matter how ridiculous. Queen Elizabeth, I certainly had a distinct look and this meant extreme measures were taken to copy her. Her pale complexion was sought after by ladies of the court but with few being born with the skin of a redhead, they turned to alternative measures. White lead and vinegar became the method of choice, not only was this extremely heavy on the skin, but it was also incredibly toxic. Some women even bled to death just so they could be fashionable. The queen’s famous red hair was the most enticing craze, wigs were the most popular choice but women wanted to copy Elizabeth down to every detail, including her red eyebrows and eyelashes. Oil was mixed with saffron, cumin seeds, and celandine for an at-home dye treatment. However, it was deemed ‘unacceptable’ to do this so many women had to attempt this beauty regime in private. Considering high-class women often had little knowledge of how to do anything themselves as they were used to being served by maids, it’s likely many suffered the consequences of this going wrong. The Victorians The Victorians are infamous for some grisly medical practices and the beauty salon is no different. You can’t get more Victorian than teaming painful procedures with dangerous drugs and that’s exactly how women of the time achieved long fluttering eyelashes. We definitely don’t recommend you do this one at home! Cocaine was used to numb the upper lid of the poor client, then individual human hairs were trimmed to size and sewn with a sewing needle through the epidermis. Thankfully this fad didn’t last for long, women across the globe can thank Eugene Rimmel for inventing the first mainstream mascara and creating the Rimmel brand that still stands strong today. This mascara was a mix of vaseline and coal, although it was worlds away from the precise mascara we see today, it was certainly a welcome alternative to poking eyelids with sharp objects. The early 1900s 1902 saw the first patent for false eyelashes registered and they certainly weren’t subtle. While they may have finally given women the long lashes they wanted, they were certainly far from perfect. More specifically, the glue needed a lot of work. They were made popular by the Hollywood actress Seena Own adorning them in Intolerance. The director, D.W Griffiths requested her lashes ‘brush her cheeks’ and they have become iconic for the era. Unfortunately, the glue caused irritation to Owen’s eyes and was hard to remove, it was so bad that her eyes swelled and they were glued shut. Griffiths didn’t regret his decision, especially as this reaction happened after all her scenes had been shot. So are you still feeling sorry for yourself not being able to visit the salon? Just think what these poor women had to endure in the name of fashion. While using a safe, natural makeup alternative could be a fun thing to try in lockdown, the other methods are definitely best left in the past. Read Also: 5 Different Things You Can Try During Quarantine Have You Been Laid Off Because Of Coronavirus? Here Are 5 Income Earning Opportunities For You

Taylor Swift Sends Kelly Clarkson Flowers After Every Re-Recording

Taylor Swift Sends Flowers to Kelly Clarkson After Re-Recording

Kelly Clarkson has recently told the media about the sweet gesture Taylor Swift shows each time she re-records her albums. The host of Kelly Clarkson Show revealed to E! News, “You know what's so funny? She just sent me flowers. She's so nice. She did. She was like, 'Every time I release something'—'cause she just did 1989. I got that really cute cardigan, too." As we know, Kelly had suggested in a tweet back in 2019 that Taylor should re-record her music after Scooter Braun's company Ithaca Holdings LLC acquired her former label Big Machine Label Group, and got hold of the rights to the masters for her first six studio albums. And that's precisely what Taylor did - she re-recorded her music. The Breakaway singer insists however that Taylor would have re-recorded even if Kelly had not made the suggestion. https://twitter.com/PopCrave/status/1722801460901986399?s=20 Kelly went on, "I love how kind she is though. She's a very smart businesswoman. So, she would have thought of that. But it just sucks when you see artists that you admire and you respect really wanting something and it's special to them. You know if they're going to find a loophole, you find a loophole. And she did it and literally is, like, the best-selling artist I feel like of all-time now." The American Idol ex has praised the efforts of Swift fans for supporting Taylor all along. Kelly concluded, "It's so cool to see a fanbase really get behind her in that too because it's important. She's known for being such an incredible songwriter and the soundtrack to a lot of people's lives and that's her life. So, you should have the option of owning that." Kelly is now the daytime talk show host of her show and is also the owner of SiriusXM channel Kelly Clarkson Connection. She told E! at SiriusXM’s Major Next Generation event, "We called it Kelly Clarkson Connection because there is literally no connection with all the music I'm playing except that I like it. I've always wanted since I was a kid—I didn't understand why Whitney Houston and Nirvana couldn't be played on the same channel. Like, I like both, so why can't we do that?" Read Also: Its A Clash For Dr Disrespect And Ninja Over Multi-Streaming: Report Taylor Swift’s “1989 (Taylor’s Version)” Becomes #1 On Billboard 200’s With Record-Breaking Debut

Cider Goes From Viral Sensation To Global Fashion Force With Gen Z Insights!

NFL’s Roger Goodell Praises Las Vegas Transformation

Time Magazine Names Taylor Swift The 2023 Person Of The Year

Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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NFL’s Roger Goodell Praises Las Vegas Transformation

Time Magazine Names Taylor Swift The 2023 Person Of The Year

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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Follow Us

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