Don’t Stick To Age-Old Methods Of Marketing: These 7 Are The Best To Date!

Published on: 13 September 2018 Last Updated on: 29 July 2024

Marketing has taken a rapid pace in the past few years. From the traditional pen-paper and poster stamping tactics, it has landed in the digital world. As per stats, this swift growth has been seen in the past two years than in the previous 50 years.

But what makes digital marketing work so efficiently?

Perhaps its the prolific content creation, hard-core search engine optimization, white hat link building and more. While these tricks are important, there’s more to these tactics that are often overlooked and scoffed when professionals look at marketing campaigns.

If you want to hit the bulls-eye and want to boost sales, here are some tricks that can do wonders for your camping and can increase the sales graph:

Video Marketing:

Users mostly spend more and more time online, with over a wide percentage of that time to be spent on digital videos. Those digital videos are the weapon to drive more sales.

How? Let’s say, you were watching the video of nail art and suddenly an annoying add pop-up; that annoying advertisement is gold who use InStream marketing service.

Since you will pay for legitimate views on your video, the advertisements are set to come up various times in between the clip. This way, you will get more visitors, and your ads will work exactly like other paid ads.

Facebook Advertisements:

Sure you might not be interested in Facebook applications, you cannot deny the fact that this platform can drive more sales. It’s the largest platform to bring your brand to the outer world. In this, you can easily target specific users and can reach to potential buyers.

You don’t have to reach to the mass of Facebook audience, just target those who have liked your niche. You can look for a target audience on the basis of age, their likes and dislikes, cities, and more. Since there millions of people on Facebook, Facebook advertising agencies use this platform to do miracles on businesses.

Emails Are Still There, So Use Them!

If you fear that your domain-based emails will be moot into your marketing scene because many social media users already have an email address, fret not! There will be millions of old-school users who still use emails to connect with friends.

Some stats also indicate that the email marketing has an impressive ROI of around 12.2%, which is 4 times higher than other marketing channels. Further, this marketing strategy is a cult favorite of startups. And bonus, it doesn’t need tons of money to run a campaign.

Retargeting:

Convincing people to pay attention to your website and to believe in your business idea is difficult. However, retargeting ads can help. Retargeting is more like nudging in which people show relevant ads to only those people who have previously visited your website.

When the customer comes to your website, the browser gets cooked. When the same client visits other sites, the retargeting platform will get notified by the cookie, and the users will see the same as they have liked on your page or site.

LinkedIn Advertisement:

Linkdln is quite a professional place to showcase anything, and serious marketers appreciate its value. They use the platform to showcase advertisements to those who are willing to see them. Although marketing to these platforms is bit costly, you will get to show your ads on millions of other networks.

Viral Marketing:

Creating a strong buzz for your brand on the Internet is very important to drive sales. So, work on creating content that easily goes viral. You can use any of the said platforms to viral your business to make it an overnight success. You can use hilarious content, genuine piece of information to bring traffic to your platform. This not only helps your brand to shout to the outer world but will also help in converting traffic to the buyers.

Having a successful brand is an uphill battle of fierce competition. So, pick your marketing strategy effectively and skyrocket your business.

Read also:

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Content Marketing Mistakes You Shouldn’t Be Making

By now, most people know the value of a content marketing campaign to your business. Given the reach and convenience of the internet, most brands are bound to hop onto the content marketing bandwagon. The only problem here is that not everyone who hops onto trends completely understands them. Before you fully commit to a content marketing campaign, it’s important to know what you’re getting yourself into so you can avoid making catastrophic errors. In this article, we have outlined some horrible content marketing mistakes many marketers are making these days. Read this article if you don’t want to make these mistakes. Why Should I Consider Investing In Content Marketing? ROI: The first reason that content marketing is beneficial is that it significantly contributes to your return on investment (ROI). ROI can come in different forms, such as a customer subscription, better brand visibility, improved brand reputation, increased inbound traffic, and customer loyalty. Establishing Brand Authority: Content marketing also helps establish your brand as an authority, so long as your content is of good quality. You can even become your niche’s primary source of information. When this happens, customers are more likely to remember your brand whenever they need a product or service that you offer. Interact with Target Audience: Finally, content marketing is a potent means to interact with your target audience (and your target demographic). Sharing content helps you build trust with your audience, and it also acts as a means to extend your reach even further whenever your audience shares your content. Lead Generation: Furthermore, frequent followers and readers eventually become actual customers. Content marketing is a useful method to bolster your business’ performance, but only if you utilize it properly. It’s not a silver bullet that’s going to solve all your marketing problems. Generally, your best course of action is to hire a content marketing agency to launch and implement your campaign properly, but for those who want to try their hand at doing their own content marketing, there are some mistakes that you need to avoid. Poor Audience Understanding At the core level, it boils down to how well you know your audience. Your marketing message will work through the content you publish when you know who you are speaking to. The digital mediums, the analytics, and the other technical aspects come way later. Publishing content without knowing your audience is simply shooting arrows in the dark. It negatively impacts the different marketing and sales metrics you are trying to achieve. Here’s how your digital presence might suffer if you make the mistake of not understanding your audience – Low Engagement When your content isn’t aligning with your audience, your website will suffer from low engagement. Low Traffic: Your website can also suffer from low traffic. Poor Brand Reputation: when your business content is everywhere, your audience doesn’t recognize what you are posting. You also don’t get to build your brand image which can sustain your business for the long term. Poor SERP Ranking: readers will not stick around to read content that isn’t engaging, giving your website a poor search engine presence. Publishing Content Without A Goal In Mind: If you aren’t doing anything for free then you shouldn't also do anything without a purpose in mind. Whenever we publish content, it’s important to always have a goal in mind. You have to determine whether the goal of your content is to sell, generate leads, inform, or engage with your audience. These goals or purposes shape your content strategy, which dominates the core function of your content journey. What’s the content journey, you ask? It’s your process to create, publish, distribute, promote, and measure your content. Then there are your content channels and promotion tactics based on the type of channel and the type of content you are putting out. Yes, we are talking about everything starting from Social Media and YouTube to Blogs. If you are posting it on Instagram, you’ll use Instagram analytics. But, for blogs, you’ll need to use tools like Google Analytics. Your goal will determine things about your content, such as your call to action and tone (whether conversational, informative, or imperative). For example, if your content is meant to sell a product, it needs to sound friendly yet informative. A post that’s meant to engage with your audience is best written in a sincere, genuine tone. Failing To Utilize Paid Content Amplification: The internet is currently oversaturated and highly competitive. Content brands are constantly vying to get their message on the feeds of prospective customers. The brand that gets relegated to the background will surely lose customers, even if its product is superior to that of its competitor. Paid amplification helps your content reach your intended audience, and it almost always produces quality leads. Consider the fact that even industry giants make use of paid content amplification. This means that you should do so as well if you want to stay relevant in your chosen industry. Forgoing The Use Of Social Media Stories: Social media stories are mobile-viewed vertical videos and images that appear outside a user’s regular feed and last only 24 hours. Storytelling will be the key to distributing your content successfully. Stories are perfect for building emotional connections with your audience because they are more casual and are mostly used as a medium for real-time engagement. Stories also have a natural progression. This means that users can arrange their content to be more cohesive to viewers. Stories also allow users to enable their viewers to react to the story while also helping users determine the type of content that viewers want. Limiting Your Content Form: In today’s market, text and image content alone will not differentiate you from your competitors, especially when you consider that users are gradually shifting away from written content because of the increasing popularity of video content, podcasts, and infographics. This is especially true considering how these types of content are also searchable on major search engines. It’s important to invest in other content channels to maximize your reach. This also allows your users to choose how they consume your content. The best part about this is that you don’t necessarily have to generate new content to fill these channels. In fact, you can repurpose written content and simply change the channel they’re published on. An old blog post can serve as your framework for your video and audio content. Your users will appreciate the variety of your content, and this variation will also help improve your website’s SEO ranking. Ignoring Data Analysis: Successful content marketing is not just based on artistic taste and content popularity. It is also heavily influenced by data. Running an analysis of your campaign’s performance grants brands the insight needed to make informed decisions regarding content. The numbers will help you determine which approach is better for a particular demographic. This also allows users to correct a wrong approach. For example, if you’ve discovered that most of your users are active at a certain time, then use that data to determine the best time to publish your content. Simply ignoring the data will not only rob you of the traffic you would have gotten otherwise, but it will also convey that you’re indifferent to your audience, which will eventually spell the failure of your campaign. Conclusion Content marketing is a boon to business owners because it grants them the ability to grow their businesses quickly. It requires a lot of work and experience to get it right the first time, but since you’re posting your content on the internet, it essentially means that as long as your website is up, your content will continue to do its job. Whether your content becomes effective or not depends on whether you do things correctly. Read Also: 4 points to consider when creating a Great Content Marketing Strategy Crucial Role of Content Marketing in Local Business Required Content Marketing for Your E-Commerce Know Why Content Marketing Is Important For SEO

How we could be able to get benefits from the outdoor marketing

Outdoor advertising, very simple, is marketing that organized outdoor massive places to attract the customers. Various types of outdoor branding can be done to make a brand visibility. Billboards can be comprised about 65% of outdoor marketing. • Sitting benches branding • Schools gates branding • Specific event coverage • Recreational place banners • Shops branding • Shopping malls • Bus branding • Bus stands • Bridge branding Here we also include other populated areas are vital to show all types of flying flags imprinted with logos, images, and promotional messages. There are plenty of ways to attract your customers by seizing the attention and offering them a huge amount of benefits while the competitors are not. To make our brand a significant exposure outside the home where most of the folks are outing, visiting and taking rest of long hours of hectic work burden. Outdoor marketing isn’t a new way to market the products and brands. In the current era people are getting bored with the old stuff of commercialization – now they are demanding some new content as our world has advanced into the digital world of marketing. To make our brand’s promotion different from the competitors’ it would be better to give a strong reason to our customers so that they easily can buy products. Why should we use outdoor Marketing? 1. Target your audiences 2. Positioning at points of sale 3. Brands talking point build 4. Consumer pulls distributor push 5. Target your audiences efficiently 6. Outdoor advertising can’t be turned off 7. Other media cover outdoor promotional activities How we can take the maximum benefits from outdoor marketing through outdoor banners. 1- Outdoor Advertising has High Impact To preparing TV ads and other digital media promotional content, we keep in mind how to be attractive in the 30-second streaming ad. But in outdoor advertising, it would be slightly easy to attract the audience with just simple but reliable graphical that according to the place atmosphere where it has changed. No matter the passengers taking attention or just this outdoor banner going through their eyes. It is not just a 30-second ad that will stream off. This is the main benefit of outdoor marketing to be there for some particular period by attracting the folks. 2- It would be Very Cost Effective Way of Marketing Through a widely accepted survey, it has been reddened that outdoor promotion is very cost-effective form all other advertising phases. It is just given and take the way of marketing how much we invest it would be good enough return profit. 3- It has Widely Reach to the maximum Audiences As outdoor advertising is stand out directly to customers every time, while passengers are walking or passing through. Most of the time some folks are individually read out what is being shown off on the display boards, sometimes its texture, content, images, and graphics. Through all these, our display boards would be the maximum reach to the audiences. 4- Outdoor Marketing is an Engaging Media Unlike most mediums, outdoor is actually liked by consumers. Research from APN Outdoor found that 71% of Australians preferred buses with advertising than those without and that 36% stated outdoor advertising as a welcome distraction. 5- Outdoor Marketing Impacts’ well on Sale It is a good marketing channel and mostly seen by the buyers, so that is the primary concern to enhance the chances of sale on the brands’ outlet or other places it is put on sale out. In outdoor stalls or extra promotional activities, we could be able to get promotional, visibility and sale by investing in this type of marketing. Read More: 5 Marketing Tips To Help Grow Your Business On Instagram Google Maps Marketing: Guides On How To Boost Brand Advantage Social Media Marketing Role In Technology

Your Ultimate Guide To Creating SMS Marketing Campaigns

Every marketer would tell you that there are reasons why text marketing continues to become a mainstay in marketing agencies. In fact, both conventional and modern companies highly rely on their efficacy when it comes to reaching out to their target audience. Because when you think about it, every person checks their text message inbox every time they receive a ping. Leveraging communication strategies like an effective SMS marketing campaign allows you to grow your brand more, target more audiences, and even build closer relationships with prospects. There are a lot of things that SMS marketing can help you with in terms of achieving business goals. But before you partake in this marketing tactic, it’s important to understand the concept behind this marketing practice. Use this guide to make successful SMS marketing campaigns. What Is SMS Marketing? It’s crucial to understand first the concept behind this old but gold marketing strategy. SMS marketing refers to a short message service you send to your customers to build relationships with them. It’s important for text marketers to communicate with their target audiences in a respectful and compliant manner. No matter what your business goals are, SMS marketing puts you one step ahead of achieving them. For instance, you can drive more leads, introduce new products, lead them to check your website, and so on. The ideas that you can do with this marketing method are limitless. Compared to email or push notification marketing, SMS marketing has several advantages. For instance, every person who receives an incoming message in their phone inbox will surely take the time to check and read them one by one. While some people might check their emails at least once a day regarding text message inboxes, people often check them as soon as they receive a message. Your message can be concise and clear with SMS marketing. There’s no need for lengthy advertising messages. With brief sentences that can take up less than 160 characters of the SMS limit, you can already deliver what you want to say to your prospects. Choosing The Right SMS Marketing Tool Now, it’s time to understand the tool to use for this marketing strategy. With the advent of technology, there is now text marketing software at your disposal. For one, you can take advantage of Drop Cowboy Ringless Voicemail service and some other brands that offer reliable text messaging as marketing services. Text message delivery depends on the tools and services you choose. Such software comes with pricing plans that fit your marketing budget and goals. Unlike any other conventional marketing promotions like print ads, TV ads, and billboards, this marketing campaign is priced reasonably better. Also, consider partnering with the best SMS marketing service provider to automate your text messages to your target recipients. How To Maximize On SMS Marketing Campaigns As mentioned, a high percentage of people open text messages every time they receive one. By sending promotional messages via SMS, you ensure your customers will read them because they will arrive directly in their inboxes. Check out these ideas in which you can maximize your SMS marketing campaigns. 1. Limited-Time Promotions You can use an SMS marketing strategy to encourage your customers to avail of coupons and discounts or even redeem incentives or gifts. Offering these incentives for a limited time makes them even more effective. Announcing that the campaign only runs on a promo period is an effective call-to-action strategy so your customers won’t miss out on such opportunities. It’s one effective strategy to get your business to high ranks. Considering SMS marketing's high open rate, it’s the most effective way to communicate time-sensitive offers with customers. As a result, you ensure your customers don't pass up a good deal. This yield win-win situations for both the customers and your brand. They get discounted rates, and you could convert your sales funnel more effectively. 2. Reminding Customers One good purpose for SMS marketing is when you could send notifications regarding the recent actions of your customers. For instance, whether they checked your website, changed passwords, or linked different payment modes, an SMS notification will be sent to inform them that the activity is successful. Sending notification messages is essential for many businesses, and they’ve realized how effective it is in retaining customers. By relaying notifications about their recent purchase or online activities, the customers will grow their trust in your brand. It could lead to continuous patronage. Also, they will feel at ease by getting reminders of how your brand is already dealing with their orders or purchases. Receiving reminders is valuable, especially for customers who are always busy with other things and obligations. Make sure your brand is always at the top of your customer's minds. It’s a job that SMS is best suited for. With SMS marketing, you can remind your customers about everything from their most recently liked products to the purchased ones that are going to arrive soon. 3. Order Updates And Confirmation An SMS is also useful for customers to receive updates regarding their orders. Once they make a purchase, a message will be sent regarding the successful transaction. It ensures peace of mind for the customer. Also, the confirmation messages sent via SMS will allow them to use them as proof or evidence regarding their purchase. If products don’t arrive as planned, they can refer to the SMS notification. 4. New Product Release And Launches SMS advertising is also useful for announcing new product releases. It’s the most cost-effective way for marketers to advertise new product launching. Without paying for the expensive talents of celebrities to promote new products, a large number of users will discover your new product offering through the message they can read in their SMS inbox. Using this method will generate buzz and interest, and you could even entice old customers to come back and check out what's new. You can also use SMS campaigns to drive traffic to your website or storefront. Thus, you can simply include a link they can visit to check your new product or any offers. 5. Send Welcome Messages Send your customer a welcome message once they subscribe to your SMS marketing campaign. Companies must start building relationships with their customers. As a result, you will be able to communicate with them right away, as they will know they have been subscribed. It also alerts them to expect a few messages from your end every now and then. There’s no need for lengthy or complex welcome messages. Sometimes short but sweet thank you message about their subscription are already enough for your customers to remember your business. 6. Customer Service Tool SMS is not limited to being a marketing tool; it’s also a customer support tool. In this era where customer service should be at the forefront of any business, SMS strategy can be used to ensure customer satisfaction. It’s imperative that your work processes are as transparent as possible, and you can achieve this by constantly sending them SMS in case necessary. After all, a text message is the easiest way to communicate with pre-sale customers and post-sale tech support. 7. Collect Customer Feedback It’s essential for businesses to receive customer feedback to determine what they are doing well and what they need to improve. And it’s something that’s being offered with SMS marketing. You can send out surveys through SMS, and customers can answer them timely and convenient. There are many ways to create survey forms for them to easily fill out. The key is to attach the link to your SMS. Another option is to ask customers to rate you using a ranking system that’s easy for them to use. 8. Announce VIP Programs By offering a VIP program, you can encourage loyalty among your subscribers and customers. If you want to make your VIP customers feel special, offer them VIP-only discounts. This sense of exclusivity allows your customers to treat your brand with more respect and value. Also, use this program for customers to gain early access to sales and other promotions. One way for them to qualify for your VIP list is to encourage them to fill out a signup link. However, since it’s VIP, make it seems more challenging for them to enter this list. The harder it feels to qualify, the more special and valued they would feel. Tips To Apply Effective SMS Marketing Strategies Applying SMS marketing strategies require effective implementations. When done right, they can produce the best outcomes for your business. Here are some tips to apply effective SMS marketing strategies for your brand: 1. Ensure That Your Customers Opted In Your customers probably already provide you with their phone numbers. However, one common courtesy is to get their approval to start receiving SMS from your brand. Mass texting them without their consent is ethically wrong and will only lead to adverse effects on the customer. Ensure to get your customer’s clear opt-in before starting to send out text message campaigns. Your website or other online channels can allow customers to opt-in to receive text messages. However, you should get a text confirmation before you send them anything. There are ways to get their opt-in consent. One is to make them reply Yes or No to your single SMS regarding SMS subscription. Another way is through your website. They can press a CTA button regarding their receiving SMS messages from your brand. When the user clicks the link in the offer, they can fill out the subscription form and enter their number so they can start receiving your SMS campaigns. 2. Take Time To Introduce Yourself A good practice is to take the time to introduce your brand in any of your SMS campaigns. Chances are your customers don’t know where the messages are coming from. Failing to include your company name or brand name on the message will only forfeit its purpose. Hence, it’s important to include your company or brand name in that short message that you’re sending. 3. Make Messages Fun And Short It’s common for people to use SMS messages to communicate with friends and family informally. Texting should remain fun in your SMS campaign in the same way as a fun communication tool between people. Be friendly and personal with customers to build trust. Use local trending words that are popular with your target audience for the time being. It ensures to catch their interest and make them read your text message completely. The maximum number of characters in an SMS message is 160. With an opt-out option and the need to identify yourself, that's not much to work with. Don't waste any characters, and go straight to the point of what you want to say. 4. Don’t Forget To Use Target Keywords To encourage users to connect with you, you should select contextually relevant keywords alongside simple messages and shortcodes. Using such keywords will allow them to easily remember anything about your brand or company. If they want to research you online, they can use the same keywords found on your SMS. 5. Give An Option For Customers To Opt Out All marketing communications should follow these standards and rules. Much like getting their buy-in, you should also give them the option to opt out and unsubscribe from your SMS campaigns. You are more likely to lose customers if you constantly text them when they do not want to hear from you. Your messages should come with the unsubscribe option, so your customers can freely opt out anytime they want. There are some viable reasons for them to do this. But it doesn’t entirely mean that they won’t be good prospects for you in the future. It’s just that not everyone prefers to get this kind of information via text. SMS open rates tend to be much higher than those for email, so you should also expect a higher unsubscribe rate. After a message is sent, unsubscribes may spike and treat it as a normal occurrence. 6. Be More Informative Than Promotional You should be extremely considerate of your buyers' inboxes since promotional SMS messages can easily be turned off. Therefore, staying informative and interactive is best, and not focusing too much on sounding sales or promotional. A good rule of thumb is to focus most of your communication on order, whether a status update or a request for feedback. Schedule your promotional messages and send them at least only twice a week at a minimum. No one wants to keep receiving promotional messages that are obvious that they want to make money from you. Conclusion You can increase engagement with your target audience by using SMS marketing. Keeping your customers' attention is easier if you market to them where they are most active. Therefore, if your target audience is always in their phone’s SMS inbox, it’s worth considering SMS marketing as part of your marketing mix. Use this guide and wait for results to reflect your bottom line soon. Read Also: Calling Out – How Telemarketing Allows You to Reach a Wider Audience How To Move Your Career In Social Media Marketing Up A Gear? Best Marketing Strategies For Lawyers In Houston

Don’t Stick To Age-Old Methods Of Marketing: These 7 Are The Best To Date!

Video Marketing:

Facebook Advertisements:

Emails Are Still There, So Use Them!

Retargeting:

LinkedIn Advertisement:

Viral Marketing:

How To Make Your Content More Engaging : 5 Easy Peasy Ways

Your Review of Amazon’s FBA Wholesale Marketing Course

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Content Marketing Mistakes You Shouldn’t Be Making

How we could be able to get benefits from the outdoor marketing

Your Ultimate Guide To Creating SMS Marketing Campaigns

Don’t Stick To Age-Old Methods Of Marketing: These 7 Are The Best To Date!

Video Marketing:

Facebook Advertisements:

Emails Are Still There, So Use Them!

Retargeting:

LinkedIn Advertisement:

Viral Marketing:

Share this Article

How To Make Your Content More Engaging : 5 Easy Peasy Ways

Your Review of Amazon’s FBA Wholesale Marketing Course

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related