Every new online store comes with subpar sales, at least in the beginning. While this may make you want to give up, remember that there’s still a chance for you to generate more sales and earn more money.
All you need to do is seek the help of an e-commerce expert like Matthew Lepre. With his years of industry experience as seen in tons of Matthew Lepre reviews, he can help you perform the following tips that can help boost your sales:
Be Visual
A picture paints a thousand words. This is especially true when it comes to online selling.
Since the client cannot see or touch the product for himself, he needs to have a good visual reference. You can provide this through captivating photos.
While you may not be a photography expert, you can still come up with pro-grade images.
First, use a good background – a plain white one would do. Next, mind the lighting when you take a picture.
There are several more things to consider, so make sure to refer to these photography tips for beginners.
Enhance Communication
E-commerce experts believe in good communication, something you can promote with a live chat feature.
This can be a chat screen that automatically pops up on your site. You also have the option for a more subtle clickable button.
So, what makes live chat good for the business? For one, it addresses the issue of urgency.
Some of your clients may have concerns regarding specific products. With live chat, you can answer them right away, and this swiftness might be the push they need for the purchase.
With 77% of customers refusing to buy from a store with no live chat features, it’s essential to have this feature installed right away.
Ease the Checkout Process
Clients go for online shopping because of the fuss-free experience. As such, you stand to lose several customers when you complicate the buying process.
Because of this, e-commerce experts recommend easing the checkout process. This can be done by offering a guest checkout option. That way, eager buyers don’t have to fill out several forms to complete their purchase.
Simplifying the process should not be limited to guests, though, as you need to deliver the same service to your existing subscribers.
One way to hasten the checkout process is to reduce unnecessary form fields. You can do this by having a tick box that allows the program to use the shipping address for the billing address.
Adding a progress bar is a worthwhile consideration as well. With this, the clients are informed of all the steps they have to take to finish the purchase.
Improve Client Trust
Trust is the foundation of relationships – whether personal or business. This is why gaining your clients’ trust is vital if you want to continue transacting with them. Fortunately for you, an e-commerce expert can help you promote trust through every part of the funnel.
The best way to do so is through social proof, that is, adding customer reviews to your product pages.
Apart from the product description, the review is another aspect where clients base their decisions. If the product comes with many rave reviews, the buyer will be more convinced to click the checkout button.
It’s also important to show your badge of honor for payment security. Remember, identity theft is not an issue to be taken lightly. It affects approximately 14 million individuals or 1 out of 15 people.
With the many payment badges available, it’s best to use those that generate the most trust. So far, the most popular seals include:
- PayPal
- Verisign
- McAfee
- Truste
- Better Business Bureau
Apart from showing these badges, putting in client testimonials will help boost sales, too. Like reviews, this can help assure your clients that they’re making a safe purchase decision. If many others have bought from you securely, why shouldn’t they?
Utilize Email Marketing
Many people believe that email marketing is dead, but e-commerce experts are quick to point out how mistaken they are. You get to earn as much as $42 in ROI for every $1 you spend on email marketing.
You can capitalize on email marketing in several ways. If you don’t have a list yet, you need to do a promotional bit to collect email addresses. For example, you can give discounts or a free shipping coupon in exchange for newsletter signup.
Now that you have a couple of emails under your belt, you can use them to boost your sales. One technique that e-commerce experts recommend is cross-selling. This is where you promote products that are related to or complementary to the client’s purchased items.
Another way to boost sales is to send promotional deals during hot dates, like Valentine’s Day, Thanksgiving, and Christmas. Make sure to appeal to the client’s fear of missing out by offering limited-time offers such as one-day sales or flash sales.
Launch Paid Ads
The term ‘paid’ may make you queasy, mostly if you have already spent a great deal establishing your online store. That said, this should make you consider paid ads even more.
Despite its name, paid ads are cost-effective ways of generating sales. And you don’t have to necessarily spend a lot to get started. You can test the waters for as low as $50.
An e-commerce expert can also help you gain a clear understanding of your target audience. This will help you hone in on the group that’s more likely to buy your products. That way, you gain the best value for your money.
An e-commerce expert can also help you run multiple campaigns with different ad variations. According to Matthew Lepre reviews, this is important because social media channels help generate the most leads.
More importantly, an expert can also help you monitor and interpret the metrics that come with the ads. That way, you get to focus on the campaigns that bring the most revenue.
E-commerce experts can help you boost your sales. With the many benefits they can bring to your business, it’s high time that you contacted one today.
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