Unless you have been living under a rock or a remote island, you will know that video marketing is an important part of every modern business. So you shouldn’t be shocked by the fact that video marketing has become a rage in the market. It is expected that online users will cross the 2 billion mark in the next few months. You will be surprised to know that youtube hosts 1 billion unique visitors every month. This means the popularity of video marketing is not hidden from anyone in the world. With several social networks having launched the video ads, the responses have compelled other business owners to join the bandwagon. It is expected that more than 75% of internet traffic will be filled with videos in the next year.
As a modern business owner, if you haven’t adhered to the idea of relying on video marketing, you’re not modern and certainly not going in the right direction. Here, we will guide you through a few ways; video marketing can expand your business audience:
1. Present Your Product
Make a concise video to let your audience know about the product or service you have to offer. Just like there is a difference between reading a science chapter and attending it in the class, the audience develops a better understanding of the product when they have somebody tells them about it. Make sure to educate them about the benefits of your product or service. If you make a good quality video with information about the audience’s interest, you will quickly witness an increase in the number of visitors. Furthermore, as they continue to flock to your website, the majority of them might convert into customers quickly.
2. Offer Instructions
In today’s time, customers love to sift through the video tutorial because it guides them about using the product in detail. For example, If you debut with “How to use this shampoo” or ‘How to unbox this phone,” customers will quickly get inclined towards viewing it. This way, you will not only win the customer’s trust but will also satisfy them quickly. Not to forget, customer loyalty is a very important factor in today’s time, so you must strive for it.
3. Explain Why You Stand Out
Let’s take a simple example to elaborate on this concept. If your company is about to launch a new shampoo, you should know that there are hundreds of shampoo options out there already. To impress the customers, you will have to tell them about how your offering is different from the other. Unless you don’t have something valuable to offer, customers will not put trust in your brand. Visit Soflostudio.com to get a professionally developed video for your video tutorial. Only a top-notch video shooting firm will sift you through the right way to promote your product.
4. Equipping the Video with Special Content is a Good Idea
A modern customer is not only concerned about the core product but also expects the company to value them. So do you have anything else valuable for the new clients? Adding plenty of informational articles on the main website is not going to have a strong impact as much as a video message will. For instance, if you want the customers to know about what goes on behind the scenes in the manufacturing of your product, you can shoot a 3-minute video and give them short glimpses.
5. Explain Your Story
Instead of filling the landing page of your website with an abundance of content, it is best to let the customers know about it through a video message. In fact, most people ignore the “About Us” section because it is too dull. Record a video with the chairman of the company, and don’t forget to include glimpses of the journeys of veteran employees in the company. Explaining the founding story of the company will have a strong impact on the minds of the customers.
6. Explain the Vision and Mission of the Company
Every stakeholder of the business is interested in knowing about the short term and long term goals of the business. This is because stakeholders have to stay in touch with the company for a certain time. Only if they are in coherence with the goals of your firm will then they decide to stick to it. This is why explaining the vision and mission of the company through a short video can make a difference to the reputation of your company.
7. Video Marketing is the Need of the Hour
In simple words, video marketing is not an option but the need of the hour. As soon as a new product or service is launched in the market, customers flock to youtube, and the social media pages of the business to find video messages. If you don’t rely on video marketing, your competitors will stand out to the customers. Secondly, you need to realize that video marketing is cheap and can save on the costs of traditional advertising.
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