Google Maps Marketing: Guides on How to Boost Brand Advantage

Published on: 15 May 2017 Last Updated on: 08 August 2022

If you own a local business which serves clients at a particular address, you must seize the rare opportunity to gain a customer’s attention through using the essential local guide on cellular.

The location of an individual is the basis of ⅓ of mobile online searches, according to Search Engine Land. That’s why in general, local online searches are growing 50% faster than general mobile online searches.

Google Maps Marketing is the process of using the functions of Google Maps to make businesses easier to find. Even though it is very useful for large enterprises, it is even more essential for smaller firms.

The primary objective of Google Maps marketing is to attain the highest ranking possible in the listings of the local business page on Google Maps related to the Google search engine results pages.

Make sure to optimize the business listings, and the citations should be precise

One way to make your business easier to find on Google Maps is to go to Google My Business and have a listing for your company. It is a listing that will show up when someone looks at the search and maps results.

Google makes sure that the information you give about your company should be accurate. Google identifies your online business location and provides your listings in its results based on the presence and reliability of NAP or Name, Address, and Phone number.

You need to be very careful while providing information about your business. Provide the address, including the floor number and the street. It should appear precisely the same on your website and other directories.

Reach for customer reviews

As soon as you attain the right fundamentals, you should request the clients to leave a review. According to the study done by Search Engine Land, 72% of customers said that good reviews made them trust a local enterprise more.

The hindrance is that most consumers are more likely to post their negative online experiences rather than positive ones. The first step is to remind and encourage your customers how easy it is to provide a review on their mobile devices. You can also embed Google reviews on your website in order to motivate your audience to leave more positive feedback on your business.

Second is your need to remain on top of the reviews, with appointed customer service people in place. It is a good thing that the Google My Business dashboard enables you to view all of the recent studies efficiently and respond to them quickly.

Paid marketing method: Google Maps Ads and Local search ads

Google has previously tried ads inside maps and pressed AdWords location extensions. Google also launched new types of local search advertisements. The newly released Google Maps Ads can drive base traffic to your physical store.

But marketers and entrepreneurs should know that paid advertisements cannot cover all your organic marketing efforts since they can only intensify them. You also need to know that Google decided to display only two ads on top of the organic search results.

The results depend on the past behavior of the user and other signals which make sure that the ad spots tend to be full of relevant listings.

Another excellent feature that you can obtain from the ad is an in-store promotion. It is an area to expand promotions and discounts, attract potential customers nearby and promote visits to your store.

Search ads can produce three kinds of clicks and a perfect way to determine the triumph of your campaigns.

Mobile clicks-to-call – This mobile clicks-to-call are valuable leads, and it is up to your client’s representatives to convert them.
Get direction – It can specify how well the advertisements are driving traffic to your store.
Get location details – It is a good signal of interest in your business.

The newest Google Map ads are still rolling out to local companies. Soon enough, you can have access to them. An excellent feature is an offline map to help your clients save energy for their batteries while getting into the location.

Takeaway

Google Maps is probably one of the most useful apps by Google. Many Gold Coast and Sydney SEO experts suggest that it is better to begin your marketing on Maps by enhancing your Google My Business listings and asking consumers to leave a review to increase local guide results. And, the Google Maps Ads should roll out to AdWords account very soon.

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Mashum Mollah

Mashum Mollah is the feature writer of Search Engine Magazine and an SEO Analyst at Real Wealth Business. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of Social Media Magazine.

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5 Cool Antique Cotton Harvester

Cotton plants have been an integral part of the United States and American history since the first days of colonization. Along with tobacco and the gold and silver mines of South America, cotton was one of the most valuable exports which created an immediate demand in Europe, resulting in many investors funding some of the first communities to profit from cotton production. Cotton is a labor-intensive difficult crop to grow and harvest, unfortunately, slave labor was sued for much of the hardest aspects of the job. With that said, people are inclined to always “build a better mousetrap” and also have tried more efficient means of harvesting cotton. Although modern technology has made for much more efficient cotton machinery with an expected use for industrial farming, the simplicity and beauty of antique equipment can make for a fun hobby to restore and use on a smaller scale than what is required of commercial farms. Some have been designed as an attachment to be used with a regular tractor, essentially running the tractor in reverse with the large wheels to the front instead of the rear, others were made as independent designs specific for the single use of picking cotton and transporting it back to the barn to be cleaned by a cotton gin and baled as a separate process. Over the years, there have been some exceptionally cool ideas about how to pick cotton without the extensive labor required when people have to harvest by hand. 1820's: Trained Monkeys Nobody can argue how cool an idea it was when a Louisiana farmer had the idea in 1820 to purchase a group of money and train them to pick cotton. This almost sounds like a joke from a comedy movie, but the guy actually thought it might work. Spoiler alert, it didn't. He was able to teach them to pick cotton while in captivity, but when he released them into the fields to actually conduct the harvest, they quickly became distracted and ran off into the surrounding woods. Okay, the proof is in the pudding and maybe that wasn't a “great” idea, but such idiocy certainly brings a few giggles to nearly everyone when they hear the story. Patent Number 7,631, Subclass 48 Invented in 1850 by Samuel S. Rembert and Jedediah Prescott of Memphis, TN., the first cotton picking machine used cylinders and disks to pick cotton. The interesting aspect of the invention was it's being designed to add more units capable of harvesting more than one row at a time, a concept still used by modern harvesters. It didn't work well in terms of reliability because it required the operator to constantly stop and clean off the cotton oils as they jammed up the operating mechanisms, but it did prove such a machine was possible but needed some further development and improvement. 1930's: John Daniel Rust Rust invented one of the first usable cotton pickers in 1933, which didn't become commercially popular until 1938. It attached to the rear of a tractor and picked cotton without stripping it. Pictures show the tractor driver often holding the steering wheel to maintain a straight line while looking over their shoulder to evaluate how the harvest was proceeding. This was the machine that made mechanical cotton pickers an integral aspect of cotton farms, as they could produce as much cotton in an hour as had previously been expected after a day's worth of labor. The patent was sold in the 1940s and used by different companies before becoming an outdated machine, even though some of the most basic concepts it used are still part of modern cotton pickers, with a few upgrades and improvements to details of the harvest process. 1940's International Harvester Model 114A The I.H. Model 114A was one of the first cotton picking specific machines, and set a new standard for cotton farmers when it came out in 1943. The problem with previous mechanical harvesting was it didn't always clean the cotton efficiently enough to go straight to the cotton gin for separation. The 114A resolved that problem and reliably picked cotton while removing unopened bolls and other debris which would clog a gin. By doing so, the amount of labor required during a cotton harvest was immensely lowered while increasing production rates. With a growing demand for cotton worldwide both as a fabric and for other uses such as in cooking oil or rubber products, such an invention had become an absolute necessity toward a farm's continued success in the cotton industry. 1950 I.H. M120 Cotton Picker The I.H. M120 basically added a cotton picker to a tractor in a means which would turn the tractor into a specialized piece of machinery used only to pick cotton. It essentially turned the tractor around to drive with the large wheels in the front behind the spindles which harvested cotton one row at a time. The steering wheel and seat were moved to face what is generally considered the rear of the tractor, and the basket was mounted over the engine hood. Although modern cotton pickers operate much the same way with rear-wheel steering, they do more than just picking the cotton but also strip and bale the crop. It's interesting to see how that design began and how it has evolved over time. Certi-Pik USA Parts and Equipment If you're fortunate enough to find an antique cotton picker, it's likely going to be in a condition that requires restoration, and that's going to require parts. At Certi-Pik, we provide certified aftermarket OEM parts for modern and older cotton machinery according to your needs; we're specifically certified by John Deere and Case/IH. Although we also sell parts for many other makes of cotton picker and tractor equipment. Our staff is trained and understands both the mechanical needs of your equipment and the importance of getting it fixed as quickly as possible to avoid downtime in the field. We can provide advice if you have questions about which part will best fix any problem your equipment may be having. Contact us for all your aftermarket parts needs so we can help you achieve your goals of producing a successful and profitable cotton crop each year. Read Also: How Does Modern Technology Propel The Success of Your Business? Ten Ways Technology is Impacting Modern Education How Cutting Edge Technology is Helping Dubai Improve its Healthcare Services

Are Adaptive Robots The Next Big Thing?

For more than 60 years, industrial robots have been used to automate all types of production lines. Traditional industrial robots are designed to control the position quickly and accurately. For tasks like moving an object, cutting a circle, robots are more efficient than humans in terms of accuracy and speed. During the course of the last few years, robotics engineering has developed many unseen apps. However, it's still easy for individuals to imagine more than a robot can. It is desirable that robots are smarter, more versatile and safer to shorten the cognition divide. Robots And Its Existing Limitations Once recognized only for the manufacturing company, robots are now a component of many workplaces. For this marvel of artificial intelligence, the future is even brighter. However, there are three major limitations that robots have. Limited Achievable Tasks Robots can only finish a limited set of functions in which it requires only a controlled position and a predefined path. Although there are still countless tasks that are too challenging for a robot to accomplish. Deployment Typically, it requires robotic application engineers to program the sequence and trajectory of their desired movement in a specific language to connect robots to the line of products they are working on. Safety Automation can open doors to dangers. It has been found that just placing robots on a factory floor cannot eliminate potential dangers and hazards. It is important to place them under expert supervision so that their movements do not pose a threat to human beings on the floor of the factory. A good practice might be to install protective walls or harnesses that prevent mishaps from happening. What Defines an Adaptive Robot? A robot of the next generation must evolve beyond the concept of collaborative to tackle problems at its origin. Without compromise, it should inherent safety and performance. There are increasing demands to automate such tasks due to labor shortages and harmful working environments. Transferable Intelligence Robots must have the capability to handle a wide variety of tasks similar to human tasks. And it also has to be able to support the rapid redeployment of newly assigned tasks. Currently, robots have made it easier and cheaper for employers to get the work done. Immense Disturbance Rejection Autonomous robots can maintain their performance, even with unexpected sudden changes in the environment such as floating bases, abrupt vibrations, and even unnecessary human interference. High Tolerance for Various Positions The latest innovation of robots can maintain the task that they’re performing, despite the unpredictability of their new roles such as manufacture or mounting resilience of a workplace, and compiled position errors in the production line. How Robots Become Adaptive With a new generation of robots, a new industrial revolution is underway. Building on new digital technologies, robots now penetrate areas requiring more sophisticated and adaptive skills, such as logistics or even customer-friendly services. We live during an unprecedented speed of technological progress called the digital revolution. Robots, the bridge between digital and physical. And the physical manifestation of this ongoing revolution, powered by new digital technologies such as artificial intelligence, robots now penetrate areas requiring more sophisticated and adaptive skills, such as logistics or even customer-facing services. Adaptability Unleashes The Power Of Artificial Intelligence Deep learning has evolved exponentially, allowing a computer to perceive and make decisions more complex than ever before. The essence of this methodology, however, always contributes to a trade-off between thorough accuracies such as the precision of an identified item location and the universality of robustness against variation and corner cases. A robot with excellent adaptability can make real use of the strength of state-of-the-art AI technology. Also, good power command capacity offers a sensation of contact and improved dexterity, making it easier for AI to thrive in robotics. Takeaway When speaking about drones taking over animal labor and contributing to unemployment, people may get very worried. It is worth noting, however, that many positions and job settings are physically or emotionally detrimental to employees. At the end of the day, technology should always serve people. While most apps of such sophisticated robotics, such as Big Dog, are aimed at multiple army and science initiatives, they are intrigued about the opportunities they retain for manufacturing's future. Read Also: Robot Vacuum: Why You Should Buy Two Trusted Forex Robots In 2019 And Beyond

Managed IT Support vs Technical Support

Whatever the business and industry, there’s no doubt IT support is the key element ensuring proper operations. It partially makes for the success of a company. With a countless number of IT support providers, it may be quite a hassle to decide on the format of such services. Should you choose managed or technical support? The fundamental difference lies in the way things are handled. That is why businesses ought to evaluate their needs and requirements so that they can decide on the form of IT support. Today, we’ll discuss what managed and technical services are. The Core of Managed IT Support Managed IT support is a relatively new concept. Its proactive nature provides numerous benefits for a company. Even though it’s usually aimed at bigger enterprises, the trend of opting for managed services is increasingly growing in small businesses as well. The core of this format is constant, 24/7 access to an IT team. In case an issue occurs, companies don’t even need to inform their managed services provider as thanks to the advanced technological infrastructure an error is already being handled. This way businesses can put their efforts into day-to-day tasks while a team of IT specialists is dealing with an issue. The result? Smooth operations as if nothing had happened. Technical Support in a Nutshell Technical support is a more traditional way of handling a company’s issues. If you don’t happen to have an IT department or an in-house IT team, you might find this option fit. Clients usually purchase pre-paid hours on a monthly/quarterly or even yearly basis and in case an issue occurs, they can use their provider’s manpower to fix the problem. Having access to a team of IT experts can be highly beneficial in terms of running a business in a trouble-free manner especially when a company runs into a bigger project and faces difficulties juggling their efforts. Technical support comes in handy, allowing such a company to put its focus on the important matters while professionals are handling the issue. Managed Services or Blocked Hours - Which is Better? Whether a company should opt for managed services or blocked hours is very individual. Firewall Technical suggests evaluating the needs, profile, and requirements in order to make a smart decision. While managed support is a perfect and highly-efficient option for medium-sized and large enterprises, small businesses can find it fit too. The biggest difference here lies both in the cost and effort. Managed services is a more pricey form of IT support but it generally pays off in the long-run. Technical support, while being a cheaper option, does not give companies full 24/7 access to a team of IT experts. The contract is based on a specific amount of blocked hours that can be used within a certain period of time. That is why a thorough analysis should be done beforehand. However, if you own a digital company no matter the size, you would probably find managed services to be the more efficient option. Advantages and Disadvantages Listing pros and cons is always a good idea in order to estimate the best solution for your company. There’s a lot to consider in terms of budget, time, and effort. So what are the biggest advantages and disadvantages of managed services and technical support? Managed IT Support A growing number of companies are going for this type of IT support. No wonder, all the issues are handled right after they occur, or long before they even get the chance to. This is one of the biggest advantages of managed services, and that is why it makes a perfect fit for those whose operations rely heavily on IT systems. Your company’s efficiency will most likely boost thanks to outsourcing it. Increased focus on development and innovation gives businesses additional asset - competitiveness. Experts at Miropoint emphasize that it’s not only about fixing issues and updating software but most importantly about preventing errors from happening in the first place. Another very prominent pro of managed services is the level of security, which is crucial if you’re running a business that stores clients’ sensitive data. Cybercriminals like to hunt such companies down and this could cost you money, trust, and reputation. When talking about the biggest cons of managed support, businesses usually mention the cost. It scares most small companies off since they simply can’t afford it. Well, that’s what they think. They seem to be forgetting about the long-term effects when managed support is a highly cost-efficient solution and does pay off. Technical Support IT support prevents your technological infrastructure from any malfunction but not 24/7. In fact, you can use the help of experienced IT professionals any time you need as long as you purchased enough blocked hours to fix your issue. Again, you can also have them improve your old systems so that they’re more compatible with new software. This solution, therefore, could be beneficial for companies that don’t rely on IT infrastructure entirely. Another advantage is that you’re not bound by any contract. You pay for what you need. No overhead expenses, no flat monthly fee. Such providers are usually quite flexible when it comes to purchased hours so you don’t have to block the same number as the previous month for instance. There are some drawbacks too. Even though technical support experts have access to state-of-the-art technology, they don’t monitor your systems 24/7, which can cause slight delays before the issue has been recognized. It is also said that sharing information with a third-party could be risky, however, the policy doesn’t allow them to use any information. Conclusion The true winner is hard to determine. For some managed services is the top option that provides continuous monitoring, updates, improvement, and security. It is quite costly, which may scare smaller companies off. In this case, they will probably opt for technical support and use an as-needed form of cooperation. No matter what you decide, remember to evaluate your company’s needs and choose the support accordingly. Read Also: All About The Legal Entity Identifier: A Mandate Of The Future! What is Business Intelligence and How Modern It Gadgets may Improve Them Effectively

Google Maps Marketing: Guides on How to Boost Brand Advantage

Make sure to optimize the business listings, and the citations should be precise

Reach for customer reviews

Paid marketing method: Google Maps Ads and Local search ads

Some Powerful Attributes that a Website Must Have in its Content

Factory Refurbished Laptops: Why Would You Buy New?

Mashum Mollah

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5 Cool Antique Cotton Harvester

Are Adaptive Robots The Next Big Thing?

Managed IT Support vs Technical Support

Google Maps Marketing: Guides on How to Boost Brand Advantage

Make sure to optimize the business listings, and the citations should be precise

Reach for customer reviews

Paid marketing method: Google Maps Ads and Local search ads

Share this Article

Some Powerful Attributes that a Website Must Have in its Content

Factory Refurbished Laptops: Why Would You Buy New?

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Popular

Follow Us

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