Google Maps Marketing: Guides on How to Boost Brand Advantage

Published on: 15 May 2017 Last Updated on: 08 August 2022

If you own a local business which serves clients at a particular address, you must seize the rare opportunity to gain a customer’s attention through using the essential local guide on cellular.

The location of an individual is the basis of ⅓ of mobile online searches, according to Search Engine Land. That’s why in general, local online searches are growing 50% faster than general mobile online searches.

Google Maps Marketing is the process of using the functions of Google Maps to make businesses easier to find. Even though it is very useful for large enterprises, it is even more essential for smaller firms.

The primary objective of Google Maps marketing is to attain the highest ranking possible in the listings of the local business page on Google Maps related to the Google search engine results pages.

Make sure to optimize the business listings, and the citations should be precise

One way to make your business easier to find on Google Maps is to go to Google My Business and have a listing for your company. It is a listing that will show up when someone looks at the search and maps results.

Google makes sure that the information you give about your company should be accurate. Google identifies your online business location and provides your listings in its results based on the presence and reliability of NAP or Name, Address, and Phone number.

You need to be very careful while providing information about your business. Provide the address, including the floor number and the street. It should appear precisely the same on your website and other directories.

Reach for customer reviews

As soon as you attain the right fundamentals, you should request the clients to leave a review. According to the study done by Search Engine Land, 72% of customers said that good reviews made them trust a local enterprise more.

The hindrance is that most consumers are more likely to post their negative online experiences rather than positive ones. The first step is to remind and encourage your customers how easy it is to provide a review on their mobile devices. You can also embed Google reviews on your website in order to motivate your audience to leave more positive feedback on your business.

Second is your need to remain on top of the reviews, with appointed customer service people in place. It is a good thing that the Google My Business dashboard enables you to view all of the recent studies efficiently and respond to them quickly.

Paid marketing method: Google Maps Ads and Local search ads

Google has previously tried ads inside maps and pressed AdWords location extensions. Google also launched new types of local search advertisements. The newly released Google Maps Ads can drive base traffic to your physical store.

But marketers and entrepreneurs should know that paid advertisements cannot cover all your organic marketing efforts since they can only intensify them. You also need to know that Google decided to display only two ads on top of the organic search results.

The results depend on the past behavior of the user and other signals which make sure that the ad spots tend to be full of relevant listings.

Another excellent feature that you can obtain from the ad is an in-store promotion. It is an area to expand promotions and discounts, attract potential customers nearby and promote visits to your store.

Search ads can produce three kinds of clicks and a perfect way to determine the triumph of your campaigns.

Mobile clicks-to-call – This mobile clicks-to-call are valuable leads, and it is up to your client’s representatives to convert them.
Get direction – It can specify how well the advertisements are driving traffic to your store.
Get location details – It is a good signal of interest in your business.

The newest Google Map ads are still rolling out to local companies. Soon enough, you can have access to them. An excellent feature is an offline map to help your clients save energy for their batteries while getting into the location.

Takeaway

Google Maps is probably one of the most useful apps by Google. Many Gold Coast and Sydney SEO experts suggest that it is better to begin your marketing on Maps by enhancing your Google My Business listings and asking consumers to leave a review to increase local guide results. And, the Google Maps Ads should roll out to AdWords account very soon.

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Mashum Mollah

Mashum Mollah is the feature writer of Search Engine Magazine and an SEO Analyst at Real Wealth Business. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of Social Media Magazine.

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How Should A Newbie Get Along With a PDF To JPG Converter

Since the digital space is increasing its presence in people's lives, people are trying to learn new techniques of using the internet in the best ways possible. There are several uses of the internet, which can make your life easy. The new generation that is being brought up is very well equipped with technology and the internet. Most of the operations of various companies have also shifted online. However, people still struggle with small tasks such as converting documents from one format to another. If you want to get your work done, then you need to learn the techniques to convert PDF to JPG, PDF into Word, JPG into Text, and other such formatting skills. This guide can help you understand the working of PDF to JPG converters if you are a beginner. Open a conversion site First of all, you need to choose a conversion site for PDF to JPG converter, reliable and authentic. Check out user reviews to find which of the conversion sites provide the best experience and output. Once it is chosen, you need to open it on your desktop, laptop, or mobile screen. Select PDF for conversion The next step after identifying the conversion site is the selection of PDF that you want to convert into JPG format. It can be done by choosing "open files" or "browse files" whichever is present in the conversion site. Some websites even have the option to "drag and drop " the files for conversion along with the "get URL" option if you want to open the document from the link. Authorize a format for output Once the files have been uploaded on the conversion site, you need to authorize the format of the output. This format is the type in which the user wants to convert the PDF. Select the option of JPG under image conversions to convert the document from PDF to JPG. Choose the medium of download It may take a few seconds to get the documents converted into JPG, depending upon the length and size of the PDF. Many conversion websites have a bar on the extent that is permissible to be converted by. It is not so with the PDF to JPG converter. Select the number of pages for conversion Before the conversion gets started, you will get the option of selecting the pages that you want to convert. Two choices regarding this are available as - 'convert all pages' and 'extract single images.' You can tap on any of the icons as per your suitability to get the JPG. Download the converted files in the selected format Once the download is complete, you are good to go. There is an option available for direct download in the system or email it to your ID. You can get the converted JPG images in a Zip file also to keep them intact together. All these steps can help you to begin well with a PDF to JPG converter and learn more such techniques on the internet. Read Also: Top Five Alternatives to MegaUpload in 2016 Popular Apps for Downloading HD Videos

A Look At The Many Benefits Of EMS Scheduling Software

With a high volume of calls and constantly changing schedules, it's easy for the work done by emergency medical services to get chaotic. As such, EMS providers are constantly searching for ways to improve their operations and provide better patient care. One area where technology has proven to be particularly useful is in scheduling and dispatching EMS personnel. EMS scheduling software is specifically designed to help EMS providers manage their schedules more effectively, reducing the chances of missed shifts, double bookings, and other scheduling mistakes. But that's not all, as this software offers a multitude of other benefits that we shall discuss below. That said, let’s take a closer look at EMS scheduling software and explore the many ways Paramediq can help EMS providers streamline their operations, improve response times, and ultimately save lives. Dispatch Calls Efficiently & Quickly In the past, EMS providers relied on phone calls and pagers to receive dispatches. This process was often slow and unreliable, and it could take several minutes to reach a provider. But with EMS scheduling software, dispatchers can send out alerts to EMS providers in seconds, allowing them to respond to emergencies much faster than before. This saves valuable time and can mean the difference between life and death for a patient. Additionally, EMS scheduling software can be integrated with GPS technology, which allows dispatchers to track the location of EMS providers in real time. This helps dispatchers to make more informed decisions about which provider to dispatch based on their proximity to the emergency. Thus, patients can receive care as quickly as possible, without having to wait for a provider who is further away. Get Real-time Updates and Notifications EMS scheduling software also offers real-time updates and notifications about the status of an emergency in real-time. For example, they can receive notifications about the patient's condition, any changes in the situation, and any updates from other team members. This helps to keep everyone on the same page and ensures that EMS providers have the information they need to provide the best possible care. Moreover, real-time notifications can also help EMS providers manage their schedules and stay organized. This can help to prevent double bookings or scheduling conflicts, which can be stressful for EMS providers and impact patient care negatively. Smooth Billing Process EMS agencies must manage a range of billing and invoicing tasks, which can be time-consuming and stressful. Fortunately, EMS scheduling software offers a range of features that can help to simplify the billing process. For example, agencies can use the software to track the time spent on each call, ensuring that they bill accurately for their services. Furthermore, EMS scheduling software can help automate the billing or claims process, which can save time and reduce errors. This can ultimately lead to faster payments and improved cash flow for EMS agencies. Compliance With Labor Laws and Regulations EMS agencies must comply with a range of labor laws and regulations regarding certain facets of patient care such as working hours, how sensitive patient information is handled, and insurance data, which can be challenging without EMS scheduling software. However, EMS agencies can use the software to track employee hours and ensure that they are not working beyond their allotted hours. This can help to prevent burnout and ensure that EMS providers are well-rested and ready to respond to emergencies. Similarly, software with tight security features and protocols can ensure patient information is securely stored and accessed by the right people. Real-time Analytics Finally, EMS scheduling software offers real-time analytics. This means that EMS agencies can track their performance and identify areas for improvement in real-time. For example, they can use the software to track response times and identify any delays in their operations. This can help agencies to make more informed decisions about how to improve their operations and ultimately provide better patient care. Moreover, the software can help EMS agencies to identify trends and patterns in their operations. They can use the software to track the types of emergencies they respond to, which can help to inform training and resource allocation decisions. The Bottom Line As you can see, EMS scheduling software offers a range of benefits for improved efficiency, better accuracy, and enhanced communication between team members. However, to get the most out of these benefits you must be proactive by involving your team in the process to ensure that everyone is on board and that the software meets the needs of your team. You must also provide adequate training as some features can be complex. By following these tips and leveraging the many benefits of EMS scheduling software, EMS agencies can improve their operations, enhance patient care, and ultimately save the lives of many people. Read Also: Delegating And Prioritizing: Tools For Managing Multiple Scheduling Demands How You Can Manage Your Business with Scheduling Software? Home Maintenance Tips To Keep Your Home In Good Condition

Direct Mail: 7 Reasons Why It Isn’t Dead

In an age dominated by digital marketing, you might be forgiven for thinking that traditional advertising methods like direct mail are obsolete. However, contrary to popular belief, direct mail is still alive. This article will explore why direct mail remains a valuable and relevant marketing tool in the 21st century. It has a lot of valuable information to impart. Hence, if you are looking forward to direct mail marketing, this comprehensive guide is your ultimate destination. So, let’s get started… What Is The Concept Of Direct Mail Marketing? Direct mail refers to an advertising form where you have to send physical mail elements straight away to consumers. It can be a postcard, letter, catalog, or brochure. This category of outbound marketing lets businesses target a larger audience group and personalize their marketing messages. The goal of shooting direct mail is to generate responses from the recipients. While direct mail includes sending down physical mail pieces, an email is quite different. The latter is an electronic marketing form where you have to send emails to a number of prospects. Furthermore, email has the same purpose as direct mail, such as lead generation, consumer loyalty, and retention programs. Reasons Why Direct Mail Marketing Is Not Dead Despite the rise of digital marketing and the internet, direct mail marketing is not dead, and it continues to be a viable strategy for many businesses. Here are several reasons why direct mail marketing remains relevant: Tangibility and Engagement One of the primary reasons direct mail persists as an effective marketing strategy is its tangibility. A physical mail piece, whether a postcard, catalog, or personalized letter, offers a tactile experience that digital marketing cannot replicate. This tangible connection enables potential customers to engage with your brand more deeply. People tend to spend more time reading and exploring physical mail, and they are more likely to retain it for future reference, thus extending the lifespan of your marketing message. Targeted Marketing Direct mail allows for highly targeted marketing campaigns. With access to data and analytics, businesses can pinpoint specific demographics, geographic areas, and consumer behaviors with remarkable precision. This allows you to reach the right audience with tailored messages and offers. The result is a higher conversion rate and a more cost-effective marketing campaign. High Open Rates In a world where inboxes are overflowing with emails and online ads, direct mail, and leaflet distribution companies stand out. Research consistently shows that physical mail has higher open rates compared to emails. The physicality of mail triggers curiosity, and recipients are more likely to open a well-designed and attractive mail piece. Your message will reach its intended recipient when it arrives in their mailbox, increasing visibility and brand recognition. Creativity and Personalization Direct mail offers a vast canvas for creativity and personalization that digital marketing can't always match. You can design eye-catching postcards, brochures, and catalogs that capture attention. Personalization can be taken to the next level with custom offers and messages that resonate with each recipient. Using variable data printing, you can address recipients by their name, include tailored product recommendations, and even provide unique discount codes, significantly enhancing the personal touch and increasing the likelihood of conversion. Multichannel Integration The most successful marketing campaigns often involve a combination of strategies. Direct mail can easily be integrated into a broader multichannel approach. For example, a direct mail piece can lead recipients to a website, social media channels, or an app, enhancing your online presence and reinforcing your message. By coordinating your direct mail with other marketing efforts, you can create a consistent brand experience across various channels, boosting customer engagement and brand loyalty. Measurable Results Direct mail campaigns provide measurable results. By using tracking and analytics tools, you can determine the effectiveness of your campaign, from open rates to response rates and conversions. This data-driven approach allows for continuous improvement. It also provides valuable insights into your audience's preferences and behaviors, helping you tailor future campaigns for even better results. This tangible data-driven approach can lead to a higher return on investment, which is essential in any marketing strategy. Trust and Credibility In an era marked by concerns over privacy, cyber security, and the authenticity of digital communications, direct mail stands out as a trusted and credible form of marketing. People tend to trust physical mail more than online communications. A well-designed and professionally printed mail piece carries an air of legitimacy and authenticity that can be difficult to replicate digitally. Leveraging this trust and credibility can significantly enhance your brand's reputation and establish a stronger connection with your audience. Bonus Points About Direct Mail Marketing You Need To Remember Now that you know why direct mail advertising is the best for you, here are a few bonus points. Do not forget to consider them as well because all leads to your success: Direct Mail Offers Higher ROI We have discussed how direct mail is highly open in comparison to emails, but that’s not all! It also provides more return on investment. Research says that direct mail marketing provides a 29% median ROI. If that doesn’t seem too high, think this way. When you take paid search as a way of getting 23% ROI and 16% online display, this number will look more attractive. It Works Good With Digital Marketing Strategies No brand today can sustain itself without performing digital marketing. And what’s better than incorporating a direct mail marketing strategy? After all, both of them go hand in hand. Blending direct mail with technological digital marketing strategies boosts the personal touch of an email. Conclusion Direct mail has evolved and remains a viable marketing strategy for numerous reasons. Its tangibility, high open rates, precision in targeting, personalization, and integration with other marketing channels make it a valuable asset in any marketing toolkit. Direct mail can yield impressive results when executed correctly, providing a unique and effective way to reach your audience in an increasingly digital world. So, don't be quick to dismiss direct mail – it's far from dead and continues to play a vital role in the marketing landscape. Its unique advantages make it an essential component of a well-rounded marketing strategy. Read Also: Using Direct Mail To Build Trust With Real Estate Prospects The 7 Most Common Email Marketing Mistakes Identify Malicious Emailers With Online Tools

Google Maps Marketing: Guides on How to Boost Brand Advantage

Make sure to optimize the business listings, and the citations should be precise

Reach for customer reviews

Paid marketing method: Google Maps Ads and Local search ads

Some Powerful Attributes that a Website Must Have in its Content

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Mashum Mollah

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Google Maps Marketing: Guides on How to Boost Brand Advantage

Make sure to optimize the business listings, and the citations should be precise

Reach for customer reviews

Paid marketing method: Google Maps Ads and Local search ads

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