Google Maps Marketing: Guides on How to Boost Brand Advantage

Published on: 15 May 2017 Last Updated on: 08 August 2022

If you own a local business which serves clients at a particular address, you must seize the rare opportunity to gain a customer’s attention through using the essential local guide on cellular.

The location of an individual is the basis of ⅓ of mobile online searches, according to Search Engine Land. That’s why in general, local online searches are growing 50% faster than general mobile online searches.

Google Maps Marketing is the process of using the functions of Google Maps to make businesses easier to find. Even though it is very useful for large enterprises, it is even more essential for smaller firms.

The primary objective of Google Maps marketing is to attain the highest ranking possible in the listings of the local business page on Google Maps related to the Google search engine results pages.

Make sure to optimize the business listings, and the citations should be precise

One way to make your business easier to find on Google Maps is to go to Google My Business and have a listing for your company. It is a listing that will show up when someone looks at the search and maps results.

Google makes sure that the information you give about your company should be accurate. Google identifies your online business location and provides your listings in its results based on the presence and reliability of NAP or Name, Address, and Phone number.

You need to be very careful while providing information about your business. Provide the address, including the floor number and the street. It should appear precisely the same on your website and other directories.

Reach for customer reviews

As soon as you attain the right fundamentals, you should request the clients to leave a review. According to the study done by Search Engine Land, 72% of customers said that good reviews made them trust a local enterprise more.

The hindrance is that most consumers are more likely to post their negative online experiences rather than positive ones. The first step is to remind and encourage your customers how easy it is to provide a review on their mobile devices. You can also embed Google reviews on your website in order to motivate your audience to leave more positive feedback on your business.

Second is your need to remain on top of the reviews, with appointed customer service people in place. It is a good thing that the Google My Business dashboard enables you to view all of the recent studies efficiently and respond to them quickly.

Paid marketing method: Google Maps Ads and Local search ads

Google has previously tried ads inside maps and pressed AdWords location extensions. Google also launched new types of local search advertisements. The newly released Google Maps Ads can drive base traffic to your physical store.

But marketers and entrepreneurs should know that paid advertisements cannot cover all your organic marketing efforts since they can only intensify them. You also need to know that Google decided to display only two ads on top of the organic search results.

The results depend on the past behavior of the user and other signals which make sure that the ad spots tend to be full of relevant listings.

Another excellent feature that you can obtain from the ad is an in-store promotion. It is an area to expand promotions and discounts, attract potential customers nearby and promote visits to your store.

Search ads can produce three kinds of clicks and a perfect way to determine the triumph of your campaigns.

Mobile clicks-to-call – This mobile clicks-to-call are valuable leads, and it is up to your client’s representatives to convert them.
Get direction – It can specify how well the advertisements are driving traffic to your store.
Get location details – It is a good signal of interest in your business.

The newest Google Map ads are still rolling out to local companies. Soon enough, you can have access to them. An excellent feature is an offline map to help your clients save energy for their batteries while getting into the location.

Takeaway

Google Maps is probably one of the most useful apps by Google. Many Gold Coast and Sydney SEO experts suggest that it is better to begin your marketing on Maps by enhancing your Google My Business listings and asking consumers to leave a review to increase local guide results. And, the Google Maps Ads should roll out to AdWords account very soon.

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Mashum Mollah

Mashum Mollah is the feature writer of Search Engine Magazine and an SEO Analyst at Real Wealth Business. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of Social Media Magazine.

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Hosted Mail Service That Runs on the Cloud

Phishing is still one of the top threats coming from your email. For you who have a business and use email a lot, this could become the source of a big problem for your company. Using anti-phishing software seems enough to deal with it. But the main problem here is the hosted mail service. They didn’t offer enough protection against the phishing attack. So, it’s easy. You can use the mail host that offers that protection. The Safest Mail Hosting Service What kind of hosted email service that can protect your email from attack? You can use many types of hosting service. However, to ensure your email safety, try to use the email service with Cloud server as the data storage platform. When your data/email was sent and save in the Cloud server, it will be protected and encrypted by the protection system of that server. Therefore, it is difficult for the phisher to send the bait for you. Moreover, when the email is sent to the server, it will be scanned so the malicious link and such can be easily found. The Cloud Server Hosted Mail Services Now, which email hosted services that have the best Cloud server for its clients? It is a difficult question to answer because there are many of them. But, if we have to choose, there are at least three services we recommend for you. DuoCircle This mail host service uses Cloud server for protection, as well as managing your email. It also stated clearly on their website that they also offer phishing protection. This service also has a Smart Quarantine feature that will keep the seems-dangerous email or content that you receive. This feature will also notify you as soon as it detects this attack, so you can take a pre-caution act faster to protect your data. MailHostingService This service also offers Cloud Reliability feature where your email will be stored in Amazon Web Service S3 server. It is not only safe but it also reliable and durable. Moreover, with their 24/7 365 days of customer support, you can get help anytime you need it. You can find more about their service at mailhostingservice.com. Trend Micro Hosted Email Security You will get full protection against phishing, spam and other malicious threat to your hosted email service with trend micro hosted email security. And, it is compatible with all kinds of hosted mail service, which is a good thing because you don’t need to do too many adjustments to use it. Conclusion A hosted mail service that also supports Cloud server and storage is the best solution you can use. As you can see, this kind of service doesn’t only protect your email from phishing, spam, and other email-based attacks. But they also offer accountability and freedom for its user to manage their email without worrying about the attack. This kind of service is good for a business that uses a large network to acquire information from clients. Moreover, the hosted mail that runs on Cloud like them is necessary if you want to survive in today’s digital era. Read Also: Why Email Marketing Is The BEST Digital Marketing Outreach In Singapore How To Integrate Email Marketing With SEO

What Are 10 Manufacturing Industries?

Manufacturing industries are a broad term rather that includes establishments engaging in mechanical, physical, or chemical transformations of materials or any of the substances into new products. Typically, these establishments use power-driven machines and materials-handling equipment to process their raw materials or contract with other manufacturers to do so for them. Top Manufacturing Industries Of 2023 According to Fladger Associates, these manufacturing industries contributed more than $218 billion in sales to the state's gross state product last year. 1. Apparel & Leather Apparel & Leather is one of the oldest and most widely produced manufacturing industries in the world, producing a wide range of goods, including footwear, bags, and garments. Its trade is presently over US$ 80 billion annually. Leather, which is a natural or synthetic material created from animal hides, is popular for its durability and fashion. Its use has been around for centuries, dating back to the Ice Ages, and continues today to offer protection from harsh weather conditions. The apparel & leather manufacturing industry comprises establishments that produce full lines of ready-to-wear and custom clothing. These establishments include apparel contractors performing the cutting or sewing operations through the materials which are owned by others, jobbers who perform entrepreneurial functions involved in apparel manufacture, and tailors who manufacture custom garments for individual clients. 2. Chemical Products The chemical industry produces an immense number of products that impinge through virtually every aspect of any of the lives. Most of the chemicals produced by this industry are sold directly to consumers, but some are used as intermediates in manufacturing processes. For example, many of the basic chemicals produced by the petrochemical industry are used as raw materials in making plastics and other goods that are sold by other companies. Safety must be a high priority in the chemical manufacturing industry. The products produced can be flammable, explosive, corrosive, and toxic, requiring the use of high pressures and temperatures to prevent accidents. This is why the chemical industry operates within the safety limits demanded by national and international legislation. 3. Food & Beverage The food & beverage industry manufactures and distributes fresh foods, packaged foods, and beverages (alcoholic and non-alcoholic). It also includes companies that provide catering services and transportation services. The manufacturing industries are an essential part of the economy, accounting for 5% of the GDP and 10% of employment in the United States. It is also a growing market. Profit margins in the food and beverage industry have decreased recently, but they should improve as commodity prices fall. Additionally, food is a necessary part of life and will continue to be so for years to come. Several companies have been promoting healthy eating habits and offering products that are good for you. These are a part of the effort to make food less harmful for consumers while still maintaining quality and taste. 4. Fabricated Metals Almost every object we encounter in our daily lives has gone through a metal fabrication process. It’s impossible to imagine the modern world without this vital industry. Fabricated metals are products fabricated from raw materials, typically sheet metal that can be formed into a variety of sizes and shapes. This includes everything from small engines and car frames to windmill blades and alternative energy sources. Fabricators have a wide range of processes and machinery that can create custom metal products with precise dimensions, intricate designs, and specialized finishes. From cutting and stamping to bending and coating, each piece is a unique project that requires different tools and techniques. 5. Machinery Machinery refers to equipment used in manufacturing, such as stamping presses, robotic welders, and automated conveyor systems. This equipment needs to be perfectly calibrated and maintained in order to perform their tasks efficiently and correctly. Alternatively, the word machinery can be used to describe all machines, whether they are in a factory or on a farm. Specifically, machinery, in this sense, refers to machines that are powered by electricity or natural forces. The 10 manufacturing industries include establishments engaged in the mechanical, physical, or chemical transformation of materials, substances, or components into new products. These establishments include plants, factories, and mills. 6. Petroleum & Coal Petroleum and coal are exhaustible natural resources that are used to make heat, lighting power, machine lubricants, and feedstocks for other chemicals and plastics. They are also used as a base for many other manufacturing industries products that we use in our everyday lives, such as refrigerants, aerosols, antifreeze, detergents, dyes, alcohols, explosives, and more. Fossil fuels are naturally occurring materials that have been formed by geological processes over millions of years. These include coal, which is a rock that was formed from dead plant life that lived and died hundreds of millions of years ago, and petroleum, which is a liquid form of fossil fuel that was formed from plants and animals that live in lakes and oceans. 7. Transportation Equipment The transportation equipment manufacturing industry produces a range of machinery that provides the means to transport people and goods. This includes motor vehicles and parts, aircraft, ships and boats, railroad rolling stock, and other miscellaneous equipment. Establishments in this subsector use production processes similar to those of other machinery manufacturing establishments, including bending, forming, welding, machining, and assembly. However, with the assembly of components and subassemblies, their further assembly in a finished vehicle tends to be a common production process in this industry group, which is a much larger number than any of the other machinery manufacturing industries. This sector is a vital component of the transportation industry as it manufactures and builds various equipment needed for road, air, and water transport. It also plays a crucial role in the construction industry, where pieces of heavy equipment need to be transported from an excavation site to a construction area. 8. Paper Products Paper products are manufactured by pulp and paper mills, which produce raw materials that are converted into a wide range of paper types. Common paper types include kraft paper, construction paper, and newsprint. Pulp is produced from wood chips by mechanical or chemical processes that break down the lignin, a substance that makes up cellulose fibers. The resulting material is a thick, strong, and flexible substance that is typically coated with additives to increase its strength for printing or writing. The paper is then pressed and dried to make it into paper sheets. Depending on the manufacturing industry's type, it may also be coated with coats of various chemicals that provide a glossy finish. Calendaring is also a critical step in the paper manufacturing process. This process enhances the surface properties of paper as it passes through a series of drum-type rolls. 9. Textile Mills Textile mills produce a wide range of cloth products. These products are often woven, knitted, or printed. These industries have changed the way people dress and decorate their homes. They also created vast new support industries and transportation and information networks. For example, the textile manufacturing industries are responsible for creating the cotton sheeting and shirting fabrics that were so popular during World War I. The United States entered the war with a high demand for any kind of cloth and outfit for American troops, and many Georgia mills won government contracts for production. However, the disjuncture between the mill owner's desire to give the maximum effort. Also, the mill workers, who desire to regulate for themselves the pace of their work, lead to serious labor tensions. Those tensions are helping spark the beginnings of union activity in textile areas across the South. By 1900, ninety-five locals had been organized. 10. Wood Products Wood is one of the most abundant and versatile natural materials on earth. It has been used by humankind since its earliest beginnings and continues to play important roles in fuel, food, building, and transportation and as a raw material for many chemical products. Despite competition from metals, plastics, and other materials, wood still plays an essential role in society. It is a renewable resource with the potential for management in a sustainable manner that minimizes environmental damage. Wrapping Up In North America, various federal and state agencies regulate forest management and timber conversion to promote the wise, efficient use of resources. The industry has also developed various certification systems that provide third-party assurance of adherence to stringent manufacturing and sound environmental principles. In addition, electronic tracking is adopted by some wood companies to improve transparency in their supply chains of the manufacturing industries. Read Also: Things To Consider Before Buying Your First Motorcycle How To Get An Accurate Valuation Of Your Motorcycle When Selling The Decline In Cars Sales Has Led To An Increase Of Motorcycles In The UK

Best Practices For Replicating Data

Many organizations choose to replicate their data for a variety of reasons. Some companies do it for compliance reasons, while others keep a backup of their data in an emergency. No matter the reason, these best practices should be followed to ensure data is replicated effectively, like with a proactive data observability platform. What Is Data Replication? Data replication is the process of copying data from one place to another. This can be done for various reasons, but the most common reason is keeping a backup if something goes wrong. Replicating data can be done manually or using automation tools. Types Of Data When replicating data, it's important to consider what type of data you're copying. There are two main types of data: static and dynamic. Static data doesn't often change, while dynamic data changes frequently. Depending on the data you're replicating, you'll need to follow different best practices. Best Practices For Replicating Static Data Static data is relatively easy to replicate because it doesn't change often. The best practice for replicating static data is to use a tool that can take a snapshot of the data and then repeat that data to the desired location. This way, you can be sure that all of the data has been copied and that there are no inconsistencies. Best Practices For Replicating Data Dynamic data is more difficult to replicate because it can change anytime. The best practice for replicating active information is to use a tool that can automatically replicate the data as it changes. This way, you can be sure that the replica is always up-to-date and accurate. 1. Do Your Research Before replicating data, it is essential to do your research and figure out exactly what needs to be replicated. Trying to replicate too much data can be costly and time-consuming, so it is essential only to replicate the necessary data. Once you have figured out what needs to be replicated, you can start looking into which replication method would work best for your organization. Many different replication methods are available, so choosing the right one is crucial. Some methods are better suited for certain types of data than others, so it is essential to find the right fit. One method is synchronous replication, which copies data in real-time and can be used for mission-critical applications. Another method is asynchronous replication, which copies data at set intervals and can be used for less time-sensitive applications. Finally, there is snapshot replication, which takes periodic data snapshots but does not copy changes made between snapshots. 2. Choose The Right Tools To replicate data effectively, you need to have the right tools in place. There are several software programs available that can help with copying data. When choosing a program, there are a few things to remember. First, you must ensure the program is compatible with your systems. Second, you need to ensure the program can handle the data you need to replicate. Finally, you need to ensure the program has the features you need and fits within your budget. 3. Test, Test, Test Once you have chosen your replication method and found the right software program, it is time to put it to the test. Before replicating all of your data, start with a small test sample. This will help you catch any issues early on and avoid potential problems down the road. After replicating your test sample successfully, you can move on to replicating all of your data with confidence, knowing that everything is working as it should be. Benefits Of Data Replication There are many benefits of replicating data. Perhaps the most obvious benefit is that it can help you recover from a disaster. If something happens to your primary data center, you can use the replica to restore your data and get it back up and running quickly. Replication can also improve performance by distributing workloads across multiple servers. And finally, replication can help you meet compliance requirements by providing a secondary copy of your data, like with a proactive data observability platform. Final Thoughts Replicating your data can be a great way to ensure its safety and keep a backup in an emergency. However, some best practices should be followed in order for it to be done effectively. First, research and figure out exactly what needs to be replicated. Next, choose the right tools based on compatibility, capacity, and budget concerns. Finally—and perhaps most importantly—test your setup before replicating all of your data. By following these best practices, you can ensure that replicating your data will be a smooth and successful process. Additionals: How to Manage Your Marketing DataData-Centric vs. Data-Driven OrganizationsWhat Is Virtual Data Room Pricing? A Beginners GuideWhy it is important to study Masters’ Degree in Data Analytics?

Google Maps Marketing: Guides on How to Boost Brand Advantage

Make sure to optimize the business listings, and the citations should be precise

Reach for customer reviews

Paid marketing method: Google Maps Ads and Local search ads

Some Powerful Attributes that a Website Must Have in its Content

Factory Refurbished Laptops: Why Would You Buy New?

Mashum Mollah

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Hosted Mail Service That Runs on the Cloud

What Are 10 Manufacturing Industries?

Best Practices For Replicating Data

Google Maps Marketing: Guides on How to Boost Brand Advantage

Make sure to optimize the business listings, and the citations should be precise

Reach for customer reviews

Paid marketing method: Google Maps Ads and Local search ads

Share this Article

Some Powerful Attributes that a Website Must Have in its Content

Factory Refurbished Laptops: Why Would You Buy New?

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Popular

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