Google Maps Marketing: Guides on How to Boost Brand Advantage

Published on: 15 May 2017 Last Updated on: 08 August 2022

If you own a local business which serves clients at a particular address, you must seize the rare opportunity to gain a customer’s attention through using the essential local guide on cellular.

The location of an individual is the basis of ⅓ of mobile online searches, according to Search Engine Land. That’s why in general, local online searches are growing 50% faster than general mobile online searches.

Google Maps Marketing is the process of using the functions of Google Maps to make businesses easier to find. Even though it is very useful for large enterprises, it is even more essential for smaller firms.

The primary objective of Google Maps marketing is to attain the highest ranking possible in the listings of the local business page on Google Maps related to the Google search engine results pages.

Make sure to optimize the business listings, and the citations should be precise

One way to make your business easier to find on Google Maps is to go to Google My Business and have a listing for your company. It is a listing that will show up when someone looks at the search and maps results.

Google makes sure that the information you give about your company should be accurate. Google identifies your online business location and provides your listings in its results based on the presence and reliability of NAP or Name, Address, and Phone number.

You need to be very careful while providing information about your business. Provide the address, including the floor number and the street. It should appear precisely the same on your website and other directories.

Reach for customer reviews

As soon as you attain the right fundamentals, you should request the clients to leave a review. According to the study done by Search Engine Land, 72% of customers said that good reviews made them trust a local enterprise more.

The hindrance is that most consumers are more likely to post their negative online experiences rather than positive ones. The first step is to remind and encourage your customers how easy it is to provide a review on their mobile devices. You can also embed Google reviews on your website in order to motivate your audience to leave more positive feedback on your business.

Second is your need to remain on top of the reviews, with appointed customer service people in place. It is a good thing that the Google My Business dashboard enables you to view all of the recent studies efficiently and respond to them quickly.

Paid marketing method: Google Maps Ads and Local search ads

Google has previously tried ads inside maps and pressed AdWords location extensions. Google also launched new types of local search advertisements. The newly released Google Maps Ads can drive base traffic to your physical store.

But marketers and entrepreneurs should know that paid advertisements cannot cover all your organic marketing efforts since they can only intensify them. You also need to know that Google decided to display only two ads on top of the organic search results.

The results depend on the past behavior of the user and other signals which make sure that the ad spots tend to be full of relevant listings.

Another excellent feature that you can obtain from the ad is an in-store promotion. It is an area to expand promotions and discounts, attract potential customers nearby and promote visits to your store.

Search ads can produce three kinds of clicks and a perfect way to determine the triumph of your campaigns.

Mobile clicks-to-call – This mobile clicks-to-call are valuable leads, and it is up to your client’s representatives to convert them.
Get direction – It can specify how well the advertisements are driving traffic to your store.
Get location details – It is a good signal of interest in your business.

The newest Google Map ads are still rolling out to local companies. Soon enough, you can have access to them. An excellent feature is an offline map to help your clients save energy for their batteries while getting into the location.

Takeaway

Google Maps is probably one of the most useful apps by Google. Many Gold Coast and Sydney SEO experts suggest that it is better to begin your marketing on Maps by enhancing your Google My Business listings and asking consumers to leave a review to increase local guide results. And, the Google Maps Ads should roll out to AdWords account very soon.

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Mashum Mollah

Mashum Mollah is the feature writer of Search Engine Magazine and an SEO Analyst at Real Wealth Business. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of Social Media Magazine.

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8 Surprising Ways Cloud Computing is Changing Education

Higher education may face a fall in the number of students enrolling during and after the pandemic. Many universities in the UAE and worldwide have taken a different approach to education. Most offer online learning, while others offer online and in-person learning. Most students will not wait for the end of the pandemic to start or continue their studies; they will study online from anywhere in the world. This will create stiff competition among universities because students don’t have to go to colleges closer to their homes; they can finally study in the best universities. Understanding Cloud Computing This is the delivery of computing services such as databases, servers, networking, software, storage, intelligence, and analytics over the cloud (the internet). Companies and other institutions don’t have to own data centers or computing resources; they only have to pay for the cloud services they use. This is affordable and effective when applied in higher education. Most students will prefer higher education institutions that offer excellent digital services to those with a more traditional approach to education. Cloud computing consulting will help the educational institution elevate the existing education system and deliver remote learning. How Cloud Computing is Changing Higher Education Cloud computing is not a new trend that universities have to keep up with; remote learning has always been around. This is about utilizing existing resources and technology to provide better and affordable education. Here are some ways cloud computing is changing higher education. 1. Textbooks are Expensive University textbooks can be quite expensive, and not all students can afford them, and the cost rises each year. Some students prefer not to buy textbooks because they have other essential expenses to pay. Cloud-based books, on the other hand, are an excellent solution to this issue. Digital resources are affordable; this allows most students who are not financially stable to access the same educational materials and resources as other learners. This makes it convenient to study at your dream university in Dubai. 2. Enhances Student Experience One of the reasons why you should study in a reputable university in Dubai is that it will utilize modern technology in all areas. Digital-based learning can review and improve individual student learning processes. It provides an in-depth summary of learning activities, transforms learning processes to accommodate every individual, and assesses students’ wellbeing. 3. Virtual Classes Cloud-based software makes it possible for higher institutions to organize virtual classrooms for their learners. This reduces most of the infrastructural costs. Teachers can also create courses and resources for students to use remotely. Virtual exams can reduce expenses and save time for both the teachers and students. 4. Accessibility Cloud computing is very useful because it makes learning easy and readily available for every student regardless of location or time. You can access resources, learning materials, applications, and course contents at any time. You can enroll in a university in Dubai and participate in group discussions and virtual classes. You are no longer limited by time and location. The good thing is that you can access these resources even on your Smartphone. 5. Updated Learning Materials College textbooks are expensive; this makes some students forego buying them while others use books with obsolete information. Cloud-based learning allows students to access relevant information and resources without much hassle. This makes learning enjoyable and convenient. Students excel in their studies and become productive members of society. 6. No More Expensive Hardware Cloud-based resources rely on web browsers and can run on any Smartphone and hand-held devices like tablets. Students and higher learning institutions don’t need to own laptops or computers to access resources. You can use a basic Smartphone to access learning materials. You don’t need to spend much on external storage devices; you can utilize avenues that provide free cloud-based storage. These platforms can safely store your data; higher education institutions that use this system use a VPN for security. 7. Diversity Cloud computing in higher education gives students many opportunities. This is beneficial for students who feel left out by the traditional education system. Learners can learn remotely or pursue studies abroad. Professionals who have no time for full-time classes can pursue virtual learning to upgrade their skills. 8. Real-Time Feedback Feedback is crucial in learning because it enables the instructor to see whether students understand the course. Students’ feedback is necessary; they can provide real-time feedback, allowing the institution and professors to make adjustments to cater to their needs. This shows learners that their voice is heard and appreciated, increasing student experience, which leads to smooth learning and better grades. Cloud computing can be used in various sectors, including higher education. Students and institutions benefit from this technology in many ways; it reduces expenses for both parties and is more convenient than the traditional education system. The goal is to utilize digital services to provide high-quality education to students. Institutions that have already adapted to this technology will continue to improve education for many students. Read also: Ten Ways Technology is Impacting Modern Education Online Schools the Only Source for Personalized Education 7 Reasons why Online Education is Very Popular Cloud Hosting: Top five reasons to take your business to the cloud

An Introduction to Voice Over IP (VoIP)

Voice Over Internet Protocol (VoIP) is a new technology that enables users to make voice or telephone calls through a broadband connection as opposed to the traditional phone line. VoIP services can vary as some of them only allow the user to call people on the same service, but you will also find many VoIP services that allow users to call telephone numbers across the world. This technology has revolutionized the way people communicate and has been a major boost to businesses. How VoIP works? In order for the calls to be successful, VoIP uses signals through a digital network, which routes communication across the internet or intranet. A signal is received through the VoIP system then coded to conform to internet protocols. This process uses two coding standards namely Session Initiation Protocol (SIP) and H.323. The H.323 platform was developed some years ago and was purposed for video conferencing through ISDN telephone lines. It is considered outdated and requires more overhead costs, lacks modern features, and might not allow the flexibility you would enjoy with SIP. On the other hand, SIP includes an end-to-end server/client session signaling protocol, which is less complicated. Its programming is easier and it provides all the features that are required to enable VoIP communications to go through smoothly. It is a more reliable solution for voice communication. However, with the development of VoIP, there are few technical issues that have to be addressed including security, which is threatened by wiretapping and other vulnerabilities. Security may not be an issue if you are a small business with no sensitive data transferred over calls, but major players have to invest in additional features to prevent data leaking. The first step to security is ensuring a sound IP network connection. Accessibility : One of the reasons VoIP has become a major breakthrough is the fact it can be implemented much easier. You don’t need special equipment to use the service. As long as you have a PC and a webcam, you can use VoIP to communicate over calls, which include video calls. You can find different VoIP services that provide low rates and free services for client-to-client calling. The technology relies on existing infrastructure and does not demand additional costs to set up the functionality. This is the kind of technology used by Skype and other video calling services out there. Most of them have mobile apps that you can use on your smartphone to make calls for free. The VoIP trend : This is a relatively new technology that has managed to attain widespread acceptance and application. Although there’s still more improvement to come, it has been instrumental in supporting businesses and enterprises that require to make calls to clients without spending a lot. It is poised to replace the Plain Old Telephone System (POTS). To help you understand how it could be beneficial to both businesses and individuals, below are some of its advantages that you could tap into. Advantages of VoIP : VoIP was introduced to offer access to voice communication, but it has grown and you can now do video calls over the internet. It is accessible across the world and you can easily reach users at any time of the day for free or for a small fee. If you are wondering how VoIP can benefit small business owners, there are many things the technology allows businesses to enjoy. Below are some of those benefits: Save money : If you are using the old phone line, each minute you speak costs money. You pay to use the service and when you don’t have the money you cannot communicate. However, VoIP takes away this cost as you need the internet to connect with users, and international calls are free unlike in the case of a packet-switched telephone network. This allows you to make business calls without the worry of additional overhead. More than voice : Another advantage of VoIP is that since it uses an Internet Protocol (IP), the technology allows you to share other media apart from voice. You are able to share images, videos, or text along with the voice. You can easily speak as you also send files and if both of you have a webcam, you could chat over a video call. This is a good step in business that enables the transfer of data at no cost quickly. Does VoIP work when it comes to RinglessVoicemail: There are many products and software in the industry when it comes to scanning, identifying, and blocking ringless voicemails. However, the effectiveness of ringless voicemail as a form of service is dependent on the features that the VoIP offers. Not all VoIP packages will help you when it comes to ringless voicemails. Banks, financial institutions, and automobile dealerships use these. Even though they offer businesses great marketing and selling advantages, they might have certain disadvantages as well. Useful features available : Using VoIP also allows you to benefit from its features, which can improve your experience. It could support your business and make communication better. For example, depending on the software you are using, you can access extra-virtual numbers, Voicemail, Contact Lists, and Caller ID, and you are able to make calls from anywhere in the world as long as you can access the internet. The development of VoIP has come as a major breakthrough in the way people communicate. This is a technology that relies on the internet to transmit calls. It has been especially pivotal in supporting business communications as you can use the service anywhere at no cost. The service gives useful features and could be used to share media like photos and videos. Read Also : Benefits Of Using Technology To Ace Your Physics Social Media Marketing Role In Technology Virtual Reality And Gaming Technology Innovation In 2017

Is ASUS ROG FX503 The Best Gaming Laptop? Know It Here! [Updated 2023]

Are you in search of the best gaming laptop at an affordable price? If your answer is YES, then you must have thought about the ASUS ROG FX503 laptop. If yes, and are currently trying to search for information, then you have reached the right place. In this blog, I will be talking in detail about the laptop that claims to be the best laptop for gaming on a budget. So, keep reading this blog till the end to learn more… ASUS ROG FX503 If you are trying to look for a cheap or low-budget gaming laptop that is efficient and functional, you need to try out the ASUS ROG FX503. The Asus ROG FX503 has excellent features at a low price. This gaming laptop performs incredibly well. The ROG FX503 is powered by an Intel Core i5 processor, a standout graphics card, 8GB of RAM, and 1TB of storage. Let’s take a deeper look at the design, specifications, and features of this laptop… Design And Looks This laptop has a decently ergonomic design, although it isn't particularly beautiful to look at. From the top, it appears to be a rather straightforward laptop. The screen's side bezels don't appear to be overly thin. The top hood, with its screen, is notably thin, though. Considering that it is a performance-heavy laptop, it is surprisingly small. Many laptop users may like this small form factor because they travel with their equipment. It is pretty durable in terms of construction. Given that it's an Asus laptop, which has always kept its laptops quite stable, this was to be expected. One of its primary highlights is the decent keyboard. As a "low-profile" anti-ghosting keyboard, it is advertised. As a result, it makes less of the typical "clicky" noise made by mechanical keyboards. Additionally, the 1.8mm key travel makes it simpler to press. The keyboard also includes an n-key rollover, which improves the smoothness of registering several keypresses simultaneously. Features Here are some of the gaming laptop features that you need to look at before planning to get your hands on it. Here they are: 1. Keyboard The keyboard of the FX503 is meticulously made, just like the rest of the device. The scissor-switched, low-profile keys have 1.8mm of travel for tactile typing and are backlit in bright red for convenient use day or night. In addition, the FX503 boasts a highlighted WASD key group, N-key rollover, a spacious space bar, isolated arrow keys, and 0.25mm keycap curves, which make it possible to handle the device quickly, precisely, and comfortably—essentials for prolonged gaming sessions! 2. Battery life Most medium to high-performance laptops frequently ignore battery life. This is among the factors that make a desktop PC preferred for gaming. Under typical conditions (web browsing, watching YouTube videos, Netflix, and relaxing), the Asus ROG FX503 battery will last for about 4 hours. However, when using graphically demanding software or playing games, this time will be cut in half to just 1.5 hours. The fact that it features a dual-channel heat dissipation and cooling system with copper pipes is a positive, though. As a result, this laptop stayed cooler than comparable gaming laptops even after three hours of nonstop gaming. 3. Performance The reliability of the ASUS ROG FX503 is on par with the Intel i5 CPU that powers the laptop. It excels in routine tasks. With some of the 5th-generation Intel processor-powered laptops on the market, it is responsive, quick, and even maintainable. 4. Connectivity Ports All of a laptop's required i/o ports are present on the Asus ROG FX503. It contains 3x USB 3.0 Type-A connections and an HDMI port for adding an additional monitor. Additionally, it includes a standard 3.5mm audio jack for connecting your headphones. The USB 3.2 Type C ports, which are gradually taking over as the industry standard for USB devices, are what's lacking. Instead, you will receive an SD card reader. As a result, you won't need a separate SD card reader to store your favorite camera-taken photos. 5. Intelligent Cooling The ASUS ROG FX503 uses two copper heat pipes and a dual-fan system to independently cool the processor and graphics card. This prevents system throttling even after prolonged periods of vigorous gameplay. The FX503 provides the stability required for all workloads thanks to the added Fan Overboost option, which maximizes cooling effectiveness. Specifications OSWindows 10 HomeDisplay15.6” FHD LED Display (1080p)Processor7th generation Intel Core i7 7700HQ (2.8GHz, boostable up to 3.8GHz)Graphics CardNVIDIA GeForce GTX 1060 4GBRAM8 GB (2400MHz, expandable upto 32GB)Storage1TB HDD (7200 RPM)Connectivity Ports3x USB 3.0 Type A Ports1 x RJ45 LAN Jack1x HDMI 1.4 Port1x SD card ReaderBatteryLi-On battery, 4 Cells 64 Whrs Polymer BatteryKeyboard & TouchpadBacklit Keyboard, Buttonless TouchpadSpeakers2x 2w speakersICEpower TechnologyCamera720p HD webcamDimensions (WxDxH)39cm x 27cm x 2.5cmWeight2.5kgs (6 lbs)Memory speed2666 MHz What Is Good And What Can Be Better? There are a number of things that are great about the gaming laptop. And at the same time, there are a number of things that can be made better about this laptop. Here are some of the good things and bad things about the ASUS ROG FX503 gaming laptop that you need to keep in mind before buying it. PROSCONSScalable memory and storageRestricted storage (only 256GB SSD))For a gaming laptop, it is affordableLacking a Thunderbolt 3 portRed WASD keys on a backlit keyboard with a 1.8mm travel distance.Only a meagre 4 hours of battery lifeWide viewing angle Full HD monitor with anti-glare coatingOptical drive absentOptimal heat control and dual fan designSpeakers of poor quality and volume Wrapping It Up! In case you were searching for the ASUS ROG FX503 gaming laptop, I hope that this review blog has been of help to you. If there are any other queries related to the same, feel free to let me know. All that you need to do is scroll down till you reach the bottom of the page. Then leave your comments in the box below. And I will be there to answer them all for you! More Resources: How To Buy The Best Giant Screen Laptop? Location And Layout Of Laptop Stores In UK Factory Refurbished Laptops: Why Would You Buy New?

Google Maps Marketing: Guides on How to Boost Brand Advantage

Make sure to optimize the business listings, and the citations should be precise

Reach for customer reviews

Paid marketing method: Google Maps Ads and Local search ads

Some Powerful Attributes that a Website Must Have in its Content

Factory Refurbished Laptops: Why Would You Buy New?

Mashum Mollah

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8 Surprising Ways Cloud Computing is Changing Education

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Is ASUS ROG FX503 The Best Gaming Laptop? Know It Here! [Updated 2023]

Google Maps Marketing: Guides on How to Boost Brand Advantage

Make sure to optimize the business listings, and the citations should be precise

Reach for customer reviews

Paid marketing method: Google Maps Ads and Local search ads

Share this Article

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