Networking is the process where you make connections and build productive relationships in your professional field.
It is an important factor if you want to grow professionally and seek new employment opportunities. A major aspect of networking is to get referrals. In this article, you will learn how to ask for a referral request.
Here, you will learn how to use your network to get referrals. As a result, you will have a better likelihood of getting access to new opportunities or cracking interview processes. Thereby, you can get better job offers and get professional growth. Hence, to learn more, read on to the end of the article.
What Is A Referral Request?
Having a professional network is essential for every employee or businessperson. This helps you get access to referrals faster. Basically, when you ask a member of your professional network to endorse or introduce you to a prospective employer, it is a referral request.
For example, it can be something like reaching out to a recruiter on LinkedIn or asking a previous employer to refer you.
In fact, if you have a referral in your arsenal, you give employers a chance to distinguish you from other job candidates. This will increase your chances of getting an interview or getting the job offer itself. Generally, employers go for candidates with referrals since it shows that the candidate has skills and experience.
Apart from that, if you have a referral with you, it shows that you can form and maintain good work relationships. Also, it shows that you can form and nurture networks. For instance, you can request a referral from a personal acquaintance. Moreover, your interview preparation gets easier if you have a referral.
Hence, you must ensure that you are choosing the right person for the referral. Moreover, you must approach them in the right manner.
How To Ask For A Referral? – Steps To Follow
The following are some steps you must follow if you want to ask for a referral from a professional you know:
1. Choose The Right Medium
While asking for a referral, you must consider your relationship with your referrer. Generally, the best medium to reach a referrer is through writing. For example, it can be a message, an email, a LinkedIn chat, etc.
Basically, the choice of medium depends on your relationship with the person. If the relationship with the person is formal, the best option is to use a written medium. However, if you have a causal relationship with the person, a face-to-face conversation can be handy.
2. Find The Right Person To Ask
Another important factor to consider is whom to ask for a referral. This can be anyone you know, a former employer, a friend, or anyone else. Moreover, you can also ask someone in your existing network.
However, the best person to ask for a referral is someone you already know. In fact, that person can attest to how you work and what your character is. Basically, the stronger the connection, the better the chance of getting a referral. Hence, the best option is to ask an ex-boss, colleague, former client, or even a college professor.
Additionally, make sure you are honest with the referrer and explain what you need. Also, explain to them how they can help you and how beneficial it will be for your career.
However, don’t ask for a referral from someone close to you, like a family member or a friend. In such cases, the referral request is obvious and does not help you during an interview.
3. Give The Referrer More Context And Reasons
It is important to provide your referrer with the context of the referral. In fact, tell them why you need the referral and what exactly you want to achieve with it.
For instance, if you apply for a job, be sure to attach a resume and the job listing to your request. Moreover, mention why you are asking them for a referral. For example, if you ask your previous employer for a referral, include a note that you have worked together.
Additionally, you can also include a portfolio of your other work if you want to provide extra context.
Here, you must make sure your request is not vague where your referrer is unsure about what you want. Also, ensure you give them an idea of how they can help you in the first place.
Actually, this extra information will make it easier for them to agree with you. Hence, they will be eager to give you a referral that will help you grow professionally.
4. Ensure The Process Is Easy And They Say “Yes”
When the referral process is easier, it will provide you with better results. Apart from providing them with a context, make sure they find it easy to refer you professionally. Additionally, you can also send your referrer with your career portfolio or your website. However, it needs to be relevant and must be an easy reference to consider.
On the other hand, you can face a situation where the referrer wants to provide you with a referral but does not have the time to do so. In such cases, you can offer a draft letter on your referrer’s behalf. This way, they can just add a signature to it or attest to it.
Hence, you make it easier for them to give you a referral. Moreover, they do not feel like they must push themselves to give a reference to you.
However, if you are an independent professional, you can make it easy for your clients to refer you. Here, you just need to create and provide marketing materials for them. For instance, you can use a business card, an email template, or just a website button. This way, they can quickly refer you to their network with minimal effort.
5. Give Them The Option To Opt Out
You can request someone to provide you with a referral. However, that does not mean that they will agree to provide you with that. On the other hand, you can feel that an ex-employer or a friend can help you. However, they might not feel comfortable referring you to their network.
Hence, you must accept the possibility of rejection and move on. Therefore, to prevent an awkward situation, you can provide an opt-out option in the referral request.
For instance, in your request, you can write, “It’s alright if you can’t provide a referral…” Hence, you are giving your referrers an option to exit. Also, you are not jeopardizing the relationship with them.
6. Ensure A Follow-Up And Express Gratitude
When you receive a referral, you need to express gratitude. In fact, it is not a good idea to take a referral for granted. For instance, if someone refers you to their network, make sure to send them a thank you note. This way, you are expressing appreciation.
Moreover, if a professional contact offers you a dream role, you must thank them for their time and support. Furthermore, even if you do not land the job, you must still express your gratitude.
How To Ask For A Referral? – Tips To Consider
Apart from conceptual skills, companies also look for networking and communication skills. You can prove your networking skills with the help of a referral. Hence, getting a referral is essential for business growth.
The following are some of the tips you must follow if you want to ask for a referral from a professional network:
1. How you ask for a referral depends on your relationship with the referrer. For instance, if you ask someone an authority figure, you must use a formal tone.
2. You can also personalize your request if you understand it will work. For instance, you can include a thoughtful message. Apart from that, even if you are asking different people, make sure to write each referrer differently.
3. By being specific and providing context behind your referral request, you increase your chances of getting a referral.
4. Timing is the most important aspect of your referral request. For instance, if you know that the potential referrer is currently busy or not in the right mood, you must hold your request. Basically, you can yield better results if you ask at the right time.
5. You must build your network and grow it with time. In fact, once you prioritize your networks, you will not need to ask for referrals, as they will start coming your way. For instance, you can use a mutual connection when you are looking for a job or building a business from scratch.
Referral For Professional Growth: The Way Forward
Now, you know how to ask for a referral from someone from your network. Understand that the best referral comes from people you already know. Basically, if you have built professional relationships in your network, always feel free to ask for referrals.
Do you have more suggestions to offer on how to ask for a referral? Please share your ideas and opinions in the comments section below.
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