Published on: 02 September 2016
Last Updated on: 04 September 2024
Streaming is nowadays quickly gaining popularity. We see that it is included in popular social networks, as with Facebook. At the same time, streaming was included on YouTube. There are even some websites that do specialize in streaming content, like Twitch.tv. Capturing streaming video is normally not possible. That is because it is available just through the system. In most cases, the video will be recorded by the streamer. However, this is not the only option that is currently available for you. In the event that you want to learn how to capture streaming video on Mac, remember that the only thing that you actually need is a good software program that is designed for this.
At the moment, the best market option is offered by Movavi Screen Capture Studio for Mac. It is a program that is really easy to use and offers a highly intuitive interface that makes everything very simple. Just a few clicks allow you to quickly take advantage of some pretty interesting features. Some of those that you absolutely want to know about include the following.
Quickly Select Screen Area To Record
All that you really have to do with Movavi Screen Capture Studio for Mac is to drag your mouse and select the area that you are about to record. In some cases, it is also possible to record the direct feed, if it is possible based on where the feed comes from. Select the area and you are ready to record whenever you want to.
Edit The Video That You Record
Besides the fact that you capture the streaming video, you can also edit absolutely everything you recorded. This is not at all difficult to do with Movavi’s software. All you have to do is select what you want to do like cut, make transitions or add animations. You will quickly figure out the fact that there is a huge list of features available. It is possible to keep just the part of the video that you actually want to save while you remove everything else. If you want to, you can also record your own audio or add music to the video. The number of options is endless.
To sum up, if you want to record online streaming video, it is possible through such software. You can record your own streaming content or you can record what someone else is streaming. The program works great in both cases.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
If you are planning to access the Internet from a public place like a library or a university campus, then you will need to use a proxy server. The proxy server is a server that acts as an intermediary between your computer and the Internet. Proxies can be used for several purposes, such as maintaining anonymity, protecting your privacy, or simply bypassing regional restrictions on content. However, using proxies can also open you up to security risks, so it's essential to choose a proxy wisely. Here are some of the tips that you can follow to choose a reasonable proxy:
1. Check Customer Support
If you want to get the best results from your proxy, you need to make sure that the service provider is reliable. This means checking whether or not they offer good customer support. The best way to ensure that your proxy is reliable, like proxys.io, is by checking their customer support. There are several ways in which you can do this. You can search for reviews on various websites and see if other people have had similar experiences with the service provider. You may also want to look at some of their previous customers' reviews as well as their ratings on various websites.
Other ways in which you can check customer support include:
Checking their website for contact details.
Ask friends and family who have used their services before if they could recommend a good company for you.
2. Speed
The speed of a proxy server can be measured in a number of ways. It may be measured by the number of connections that it can handle at once, as well as the overall speed at which it processes requests.
The number of connections that a proxy server can handle depends on how fast it is able to process requests and send them back to their destinations. With more connections being handled, there will be fewer delays in completing those requests and receiving responses from servers. However, there will also be more traffic passing through the network, which could slow down network speeds for everyone else using that route.
Another way to measure the speed of a proxy server is by looking at how many requests per second it can process without crashing or freezing up on you. A good proxy will allow for thousands of simultaneous connections without crashing or freezing up on you, allowing you to access websites quickly and efficiently without any problems.
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3. Security
The security of the web is a priority for most people. It is essential to use the right proxy so you can enjoy your privacy and stay safe.
The following tips can help you choose a secure proxy:
Choose a VPN provider that offers anonymous payment methods,
Ensure that your VPN provider has a good reputation, with many satisfied customers who have tried it.
Check for any possible malware on their servers by visiting their website and downloading an antivirus program from their site that can scan for viruses and malware in web pages.
If you're just getting started, it may be hard to choose the best proxy, like proxys.io. Luckily, there are a few key features to look out for. In other words, don't get hung up on finding a proxy that has lots of inbound and outbound bandwidth; instead, focus on the best proxy from the features offered by the application. For example, most of these applications offer customizable VPN protocols with different levels of encryption.
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Ever since its incorporation on September 4, 1998 as a privately held company and later (2004) as a public company through an IPO, Google’s main focus has been, search and innovation. The innovation arm has seen tremendous growth thanks to its team of skilled developers. Based on the company’s projections, the innovation frontier has a high potential for opening up products which may point it to a new direction.
Specifically, Google’s foray into phone technology, both hardware, and software, is likely to change the way we interact with our phones, our phone plans and the mobile internet. Recently, the company has made significant developments that may see it offering cheap phone plans, which is a real gamechanger in the telco market.
Project Fi Wireless Network
Since 2015, Google has been operating its own wireless service known as Project Fi. It does this as a mobile Virtual Network Operator (MVNO) which means it relies on other networks (T-Mobile, Sprint, and U.S. Cellular) to offer mobile data directly to its users much like other carriers.
Currently, Project Fi is available only in the US and gives users over a million free and open Wi-Fi hotspots to connect to. Essentially, Project Fi makes Google a go-between for carriers and customers. Your phone network will be supported by the Project Fi partners and you will only deal with Google when it comes to billing and support.
The pricing structure of Project Fi is arguably the most eye-opening and innovative of all phone plans. When you sign up for Project Fi, you get the Fi SIM card installed which allows you to make calls over the cellular network (whichever is stronger among-Mobile, Sprint, and U.S. Cellular) or Wi-Fi if you are in hotspot coverage.
Google charges you $20 flat per month for text, calling, and Wi-Fi tethering. Each Gigabyte of data you spend will cost you $10 on top of your bill. However, you won’t be charged for any data not used. On the other hand, if you use more data than expected, you will only be charged for the extra data and nothing more.
Project Fi also makes it relatively simple and affordable to add people to your plan. As a matter of fact, you save some money per head the more people you add. Instead of being charged $20 flat, you may be charged $15 plus $10 per GB. Google encryption ensures you are secure as you transition between LTE and Wi-Fi on its network. By being more flexible, affordable, and friendly, Project Fi is likely to give the traditional wireless carriers a run for their money.
Read More: Top 5 Digital Wallet Apps For Android
Datally App
If your phone runs on Android 5.0 Lollipop or a newer version, you can download the Datally app from the Google Play store. This app helps you to monitor and control your data usage per hour, daily, weekly, and on a monthly basis.It also gives you recommendations on how you can save on your mobile data. It comes with a Data Saver feature which if turned on, blocks any background data usage. Whenever you are within Wi-Fi coverage, Datally will alert you so that you can shift to the Wi-Fi hotspot and do your heavy lifting there.
Read More: App Development Benefits: Here’s Why You Should Go Mobile
Google Investment in HTC and Pixel Flagship Devices
In September this year, Google announced that it’s signing an agreement with HTC worth $1.1 billion in exchange for part of HTC’s smartphone team. The deal will see approximately 2,000 HTC staffers join Google.
This is the next big purchase by Google after it announced a $12.5 billion Motorola Mobility buyout on August 15, 2011. However, in 2014, it sold off part of Motorola Mobility to Lenovo for $2.91 billion comprising stock and cash while retaining most of the patents.
Image Source: static.pexels.com
Buying HTC stamps the presence of Google in the hardware development business once again by helping it rollout Pixel Devices. It also means that the company will directly take on other Android partners such as Huawei, Samsung, and LG.
Google Embracing SIM Technology
Embedded SIM (eSIM) technology helps subscribers to sign up to and change phone companies without the need to swap physical SIM cards. The eSIM-enabled devices allow users to quickly select their preferred carrier from the settings menu on their phones and download the SIM profile over the air.
Google doesn’t take credit for the development of eSIM technology, however, it has adapted it for its Pixel 2 and Pixel 2 XL devices sold through Project Fi and Google Store. In addition, the company launched the eSIM manager app which helps users switch between different carrier profiles and plans.
Imagine a future where your Pixel smartphone runs on Project Fi prepaid phone plan, has the Datally app to help you monitor and control your data usage! When you combine this with the possibility of changing your carrier through Google Assistant without swapping your SIM card, it can be truly transformative. The future for Google in the smartphone industry looks bright and if this trajectory progresses, the telco market will experience a real disruption in the coming years.
Sources
https://fi.google.com/about/faq/#plan-and-pricing-2
https://www.androidcentral.com/using-project-fi-pixel-2s-esim-amazing
https://datally.google.com/
Did you know that TikTok users spend an average of 90 minutes daily on the app? Making it a perfect platform for those wondering how to market an app successfully.
Whether you're a content creator or a brand aiming to expand your reach, TikTok offers a vast pool of potential users. Particularly for mobile app marketers.
Consider this:
Over 60% of TikTok users belong to Gen Z, a tech-savvy generation that prizes authenticity and creativity.
The gender distribution on the platform is almost even, offering a broad spectrum for targeting.
A whopping 90% of TikTok enthusiasts access the app daily on their mobile devices, emphasizing the synergy between TikTok users and potential mobile app consumers.
Numerous apps, such as the popular Duolingo, have harnessed TikTok’s power, witnessing exponential growth after trending on TikTok. If you are looking to launch your app or are simply looking to find new users then it is crucial to master the nitty-gritty of TikTok content.
Understanding the Art of Creating Viral Content
The statistics speak volumes about TikTok's potential for mobile app marketing, especially if you're figuring out how to market an app. But the question remains: how can one truly harness this potential?
To get the answer, we turned to Inigo Rivero, Managing Director at a reputed TikTok Agency. House of Marketers is a powerhouse in TikTok marketing. Their illustrious track record showcases successful campaigns for industry giants like Jodel, and Euroleague Basketball. They specialize in influencer marketing and paid media campaigns, as well as more.
We reached out to them to ask:
What makes TikTok content truly authentic, and how do you ensure this authenticity when crafting content for brands?
How do you prioritise engagement over direct promotion on TikTok, and what strategies have proven most effective for you and your partners?
What is the importance of storytelling in TikTok content, and how do you weave a brand's narrative seamlessly into the platform's ecosystem?
With the ever-evolving trends on TikTok, how do you strike a balance between leveraging what's trending and maintaining a brand's unique voice?
Let's dive deep into the strategies behind content that not only trends but also leaves a lasting impact on TikTok.
The Blueprint for Viral TikTok Content for Marketing Apps
Here are the insights they shared with us:
In our years of experience at House of Marketers, we've found that the heart of TikTok lies in its authenticity. When we collaborate with brands, our primary focus is to craft content that feels genuine and resonates with the TikTok community. It's not just about promoting; it's about creating a narrative that TikTok users can connect with.
We agree TikTok isn't the platform for hard sells. When you showcase genuine user experiences, behind-the-scenes looks, and real stories, your ideal user naturally gravitates toward your content. Instead of trying to follow a formula, let users see the humans behind the app.
Can you reverse-engineer viral content? The answer is yes and no. The thing is that creating or re-creating viral content on any platform requires a bit of trial and error and a lot of dedication. But fear not, we asked the experts to help us figure out the blueprint for viral content.
But how do you create content that not only entertains but also serves a marketing purpose? Let's delve into the anatomy of viral content, starting with understanding the cogs that power this massive platform.
Engagement Over Promotion
TikTok thrives on spontaneity and real moments. Unlike other platforms where polished aesthetics are the key to success, TikTok values raw, genuine interactions. This is the platform's unique strength and the key to crafting content that stands out.
While leveraging trending sounds or challenges is effective, it's vital to infuse your unique brand voice. How does the trend align with your app's value proposition?
Whether it's a challenge related to your app, a poll, or a Q&A session, interactive content boosts engagement and fosters a sense of community.
Highlight the problems your app solves, but in a fun, TikTok-friendly manner.
“Whenever we strategize for our partners, we focus on achieving entertaining the audience, whilst seamlessly (but directly) promoting the brands. TikTok isn't the place for hard sales. It's a platform where brands can build genuine relationships with their audience. We always advise brands to be a part of trending challenges, use popular sounds, but most importantly, to be authentic." - House of Marketers
Understanding the TikTok algorithm is the cornerstone of creating viral content. Over recent years, the platform's algorithm has evolved, reflecting a deeper commitment to user experience. Brands like Gymshark have optimized their approach by posting consistently and using trending sounds, thus amplifying their visibility.
Read the in-depth case study on the House of Marketers website, here.
The TikTok algorithm functions primarily on the 'For You Page' (FYP), a curated feed personalized for each user. A few factors heavily influence content visibility:
User Interaction: This includes likes, comments, shares, and even the account follows stemming from your content.
Video Information: Details like captions, sounds, and hashtags play a role. Using trending sounds and relevant hashtags can boost your content's discoverability.
Account and Device Information: Although lesser-known, TikTok uses device type and account settings to serve content.
In a nutshell, the more engagement your content garners, the higher its chances of being propelled to many more FYPs. But remember, it’s not just about visibility; it's about striking a chord.
Storytelling: The Backbone of TikTok Marketing
Interactive content, like polls, Q&A sessions, and challenges, boosts engagement and fosters a sense of community. It's about making the audience a part of the brand's story.
"At House of Marketers, we believe in the power of storytelling. Every app has a unique story, and our job is to tell that story in a way that captivates the TikTok audience. Whether it's showcasing user testimonials, behind-the-scenes looks, or the journey of the app, it's all about creating a narrative." - House of Marketers
If there's one golden rule in marketing, it's this: Know your audience. While global trends can be tempting to jump on, local nuances play a critical role. For instance, while a dance challenge might be viral globally, regional humor or cultural trends can offer a unique spin, making your content more relatable to a specific audience segment.
Defining Your Users: Are they teenagers looking for entertainment, or professionals seeking productivity apps? Understand their interests and behaviors to fine-tune your content strategy.
Content Alignment: Ensure that your content speaks directly to your target audience. If you’re marketing a fitness app, trending dance routines can be an apt choice, showcasing app features while keeping it fun.
A clear vision of your audience is akin to having a compass. It might not dictate every step, but it ensures you're heading in the right direction.
Read House of Marketers' in-depth guide on how to use storytelling for your app growth here.
Strike a Balance between Trend and Originality
While it's essential to tap into trending challenges and sounds, it's equally crucial to infuse content with a brand's unique voice. It's about finding the perfect balance between what's trending and what's true to the brand.
"At House of Marketers, we often say that riding the wave of trends is essential, but it's your unique touch that makes the ride memorable. While trends provide momentum, it's originality that ensures your brand leaves a lasting imprint. Every time we collaborate with a brand, our goal is to intertwine the essence of the brand with the pulse of TikTok's trends, creating content that's both relevant and distinctive." - House of Marketers.
Originality and authentic ideas stand out. Be genuine and let your brand's unique voice shine through. Jump on trending challenges or sounds, but always with a twist that aligns with your app.
An engaging story keeps users hooked. Even if it’s a short video, build a storyline that captivates. Crisp visuals and clear audio can make a significant difference. Invest in good equipment and editing tools.
While there's no fixed formula for virality, mixing these ingredients with a pinch of creativity can help you craft content that drives success.
Read more about how to market to your audience in this guide.
Harnessing TikTok's Tools for Maximum Impact
TikTok isn't just about 15-second clips; it's a platform brimming with features that can amplify your message. But the trick lies in knowing which tools to use and when. With TikTok now allowing videos up to three minutes in duration, brands have a larger canvas to tell their story. It's crucial to keep abreast of such updates. For instance, longer formats might be ideal for showcasing a detailed app tutorial or a user testimonial.
Optimizing with TikTok's Inbuilt Features
Effects & Filters: TikTok constantly releases new effects. For app marketers, this is a golden chance to frame their content innovatively. For instance, use the 'green screen' effect to showcase your app's interface or features in an engaging backdrop.
Music & Sound: TikTok is as much about listening as it is about watching.
Leverage trending sounds: Often, trending sounds are synonymous with viral content. Embed these in your videos, making sure they align with your message.
Create your sound: Originality can set you apart. If it fits, consider producing a catchy jingle or soundbite related to your app.
TikTok's array of tools can be overwhelming, but master them, and you'll be a step closer to crafting content that resonates and reverberates.
Amplifying Your App through Engaging Narratives
Direct selling on TikTok is a no-go. The audience seeks engagement, not advertisements. Every story has a hero. In the context of app marketing, the hero could be the user benefitting from the app. Crafting narratives around user transformation, say, someone becoming fit using a fitness app, can create a more personal connection. How then, does one subtly introduce an app?
Integration over Promotion: Rather than overtly showcasing your app, weave it seamlessly into popular formats. If it's a meditation app, maybe a calming 60-second morning routine video could subtly highlight its benefits.
TikTok Challenges: Create or tap into existing challenges. Challenges are TikTok's crown jewels, and they can virally promote your app if executed right. For example, if your app is about photo editing, launch a challenge where users transform an ordinary picture into art using your app.
Celebrate User-generated Content: Encourage satisfied users to share their experiences with your app on TikTok. It adds authenticity and relatability.
Every app has a story. It’s not about selling; it's about sharing that story in the most engaging way possible.
Tapping into the Power of Collaborations
No man is an island, and in TikTok's universe, collaboration can be the bridge to wider audiences. Collaborations not only boost visibility but also ensure the brand's ethos is communicated effectively.
Influencer Partnerships: Identify and collaborate with TikTok influencers whose audience matches your target demographic. Their endorsement can lend credibility and expand your app's reach exponentially.
Duets and Shoutouts: Engage with the community. Duets can be a fun way to interact with popular creators or users, while shoutouts (especially from larger accounts) can offer significant visibility boosts.
Sponsored Content: While organic reach is golden, don't shy away from sponsored collaborations. They're a guaranteed way to place your app in front of a vast audience.
In TikTok’s ecosystem, collaborations aren’t just beneficial; they’re often essential for rapid growth.
Beyond TikTok: Cross-Promoting Your Content
While TikTok is a potent tool, combining its forces with other platforms can amplify your impact. Platforms like Instagram have different user bases and algorithms. While TikTok thrives on spontaneity, Instagram values aesthetics. When cross-promoting, tweaking your TikTok content to match the platform's vibe can yield better results. Here's how you can cross-pollinate your content for broader reach:
Integrate with Other Social Platforms: Share your TikTok videos on Instagram Stories, Facebook, Twitter, or even LinkedIn, depending on your audience. This not only drives traffic to your TikTok profile but also increases the chances of your app being noticed.
Embed in Blogs & Websites: If your business maintains a blog or website, consider embedding popular TikTok videos. This offers an interactive way for visitors to engage with your content.
Newsletter Inclusions: Regular newsletters? Highlight engaging TikTok content or campaigns. It adds a fresh element to your communications and drives subscribers to your TikTok page.
Engage with Communities: Join forums or groups related to your app's niche. Share your content there, but ensure it adds value to the community discussions.
In the vast digital universe, your TikTok content is a star. Make sure it shines across the galaxy.
Success Stories: Analyzing & Iterating
The digital landscape is rife with stories of brands that changed course based on feedback. Coca-Cola's 'Share a Coke' campaign, which began as a small test, exploded in popularity. TikTok is no different. Brands that heed feedback and aren't afraid to iterate, often find greater success in the long run. Now that you've crafted and shared your content, how do you measure its impact?
TikTok Analytics: Dive deep into your profile's analytics. Observe metrics like video views, followers, and engagement rate. This data is a goldmine, offering insights into what's working and what's not.
Feedback is Gold: Engage with comments on your videos. They are raw, unfiltered feedback. Users might even share suggestions or desires related to your app.
Adapt and Evolve: Digital landscapes, especially TikTok, change rapidly. Stay adaptable. If a strategy isn't working, pivot. If a new trend emerges, consider how you can align it with your app.
Remember, success on TikTok isn’t just about virality; it’s about sustained growth. Regularly reviewing and iterating is the key.
Final Thoughts on Viral Content on TikTok
On TikTok, where trends come and go with the wind, the art of creating content that resonates lies in striking the right chords of authenticity, engagement, and originality. As we've journeyed through the intricacies of TikTok content creation, one thing stands clear: if you want to learn how to market an app, you need to learn to strike a balance between leveraging trends and maintaining a brand's unique voice.
A special shoutout to the experts at House of Marketers for their invaluable insights and proven strategies. Their mastery in blending the art and science of TikTok marketing serves as an inspiration for brands aiming to make a mark on this platform.
If you’d like to work with House of Marketers, then this is your chance. Get your free app marketing campaign proposal here.
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