Published on: 04 August 2017
Last Updated on: 16 August 2019
If you are starting in business, there is a lot that you need to ride on in terms of endeavors leading to success. Therefore, when you are looking at collaboration systems or the phone, it is crucial to choose a proven, reliable, and trustworthy technology that will work towards fulfilling your business requirements. You can use the tips below when choosing the right VOIP for your small business.
See what the analysts have to say
When researching a VOIP system for your small business, it is advisable to do an evaluation using third party sources when you want the best results. You will need to evaluate reviews from trusted sources that know how to evaluate competitors in a particular space. They will give you extensive information about the pros and cons of every system at the product level. A qualified analyst will give data of different companies in terms of strengths and weaknesses.
It is your role to scrutinize the feedback to ensure that it did not come from a pay to play company. There are many sites that rank companies according to the money they pay per month. The ranking of such sites changes per month and you need to be careful when ranking them.
Look at VOIP reviews
After analyzing the reviews from top analysts, you need to read through what vendors and customers have to say. You can easily pick a vendor based on a trusted peers experience and your experience. While your past experiences and those of your peers are important when making considerations of a specific VOIP vendor, reading extensively on reviews will help you get the right product for your business.
It is advisable to get a broad picture from review professionals like voiptoners review ringcentral office when possible to get the right pieces of advice when it comes to choosing a VOIP system for your business. You will uncover new features, advantages, limitations, use cases, disadvantages, and much more that you had not put into consideration. If you had not made recent purchases with the vendor, you might need to read through the most recent reviews to have the right opinion of the products.
Research the stability and history of the vendor
It is crucial to trust the vendor of your VOIP so that he stays around for long. You need to consider companies that have been in business for a long time. They have had to prove adaptability with the changing technologies, market forces, trends, competition, economic features, and internal pressure like financial challenges and organizational issues.
Do not risk doing business with an organization that will fold due to internal economic pressure and external economic pressure. When your VOIP investment affects business operations, you need to ensure that you get the right combination of innovation and rock-solid stability. If you do not make the right combination, your today investment may become an unsupported liability in the future.
Examine interoperability and integrations
You might possess the best vendor in the universe, but if you cannot integrate your CMS, CRM, and other systems to the VOIP, then you will not get very far. You need to make sure that your vendor hooks in the whole system on the basis of hardware and software. You need to look at their history of integrating applications and make sure that the company of your choice can deliver towards the needs of your company.
Conclusion
You might be having the right vendor by your side, but his features may not be what you are looking for; you are needed to choose a vendor that can fulfill your needs and give your business the right system. The VOIP of choice needs to be within the allowed budget so that it does not lead to business failure. You can request for a demo from different vendors before settling on one provider.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Dedicated server hosting has been there for a long time and has become a preferred choice for large enterprises because of the control they get out of it. In fact, the security of data achieved in a dedicated environment is much more than shared or VPS hosting. However, dedicated hosting is very costly in nature. This is the reason why server colocation hosting in India has become so popular. It also gives you full control of your hardware and software resources of the server. But it can be availed at a far lesser price. This is possible because you are only buying rack space to put your server machinery. In another popular colocation arrangement solution, businesses rent server and rack space from a data center that provides server colocation services.
One of the important features of server colocation hosting in India is that you as a business entity retain complete ownership of the IT hardware, thereby having full control of the same. In a sense, it provides you dedicated control of server resources. It is preferable to dedicated hosting because colocation is available at least possible price.
Also read: What Makes a Web Hosting Good?
However, in case of a dedicated hosting solution, the data center from which you are getting the service is the sole owner of the hardware system and other IT resources. Though the client gets full control of the server, the infrastructure, build, and content, ownership rights remain with the data center. Though you have dedicated control, you don’t really have ownership rights.
When to choose Dedicated Hosting and when Colocation Server?
If there is a huge traffic inflow into your site or group of websites and there are some mission-critical missions that require dedicated hosting environment, dedicated hosting is preferred. This is because of the high level of security provided to the stored data. However, to avail this service you have to shell out a lot of money, which may not be always possible.
In the case of server colocation hosting in India, you get increased security, enhanced scalability, enhanced connectivity, and extremely high availability. This is especially suitable for companies or businesses that don’t have the means of creating in-house hosting solutions (which are outrightly costly).
Let’s dig more into Colocation Services
In this kind of hosting solution, both software and hardware are purchased and owned by the business entity itself. In fact, the onus of properly setting up and configuring the hardware IT of the server rests with the business itself. For effectively managing inflow and outflow of traffic, the business entity can also buy one or more network devices such as VPN appliance, firewall, router, switch, and others. The combination of network devices a business wants to choose rests with that business itself. The server colocation hosting in India has no role in deciding on these factors. Therefore, the control and flexibility one gets in colocation are even much more than in the case of dedicated servers. Moreover, colocation comes at a far lesser price.
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“How can I get a Google Play refund?”
Is this something that you want to know? If your answer to this question is a YES, then you have reached the right place.
You'll desire a refund for your purchase whether it's a game that doesn't function properly or an app that doesn't suit your needs. Google makes the procedure of asking for a refund comparatively simple.
This blog will be helpful if you purchased one of the newest and best Android tablets, downloaded the best Android apps like crazy, then decided later that you wanted a return.
Keep reading this article till the end to learn more about Google Play refund…
How To Get A Google Play Refund With Ease?
Image Source: slashgear.com
We've all experienced buyer's remorse at some point, whether it was after purchasing a pair of tight pants that make you look foolish or a new television that disappointed you when it first turned on. Physical goods can simply be returned or returned to the store for a refund. However, what should you do if you wish to exchange a digital purchase? Like the one that you made last week on Google Play?
Well, if you want to know how to get a refund on Google Play, then you have reached the right place. In this blog that is exactly what I am planning to explain.
So, without further ado, let us get started!
How To Get A Google Play Refund On Mobile?
If you want to use your smartphone or mobile to get a refund, here are a few things that you can do:
Go to the Play Store page of your purchased app and tap Refund.
Click Request refund in the pop-up window.
After confirming the refund, you'll receive an email confirming that your refund request was processed and the funds will be refunded.
How To Get A Refund For An In-App Purchase?
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If you have made an in-app purchase, there are a few things that you can do to get a Google Play refund. Take a look at these:
Open the Play Store and tap your profile picture in the upper-right corner of your screen.
Tap Payments & Subscriptions from the pop-up window.
Tap Budget & History.
Tap your purchase and tap Refund.
Confirm your refund by tapping Yes on the pop-up window.
How To Get A Google Play Refund After 48 Hours Of Purchase?
If it has already been more than two days since you bought the app or game, then you’re going to have to go directly to the developer to request a refund.
Here are some of the things that you need to do in that case:
Open the Google Play Store app.
Tap the three horizontal lines at the top left to open the menu.
Choose Account > Purchase History.
Find the app or game you want to return and tap View.
Scroll down until you find Developer Contact and tap Email. This should open a new email in your email program.
Explain that you want a refund and why.
It’s best to be polite and explain your reasons fully, because it’s up to the developer whether to grant the refund or not.
How To Get Google Play Refunds For Movies?
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There are many similarities when it comes to the returning rules for movies, TV shows, music, and e-books in the Google Play Store. The standard consensus is that you can return any product penalty-free within a week of buying it.
This will afford you a full refund, as long as you haven’t downloaded or played the item. Sadly, you can’t ask for a refund through the Google Play Store app itself, so you’ll need to use your browser. Here are some simple steps:
Navigate to your Play Store account in your browser and sign in to your Google account (you may already be logged in).
Scroll down to Account in the left-hand menu and click Order History from the top menu. From here, search for the content you want to return.
Choose to Request a Refund.
Pick the specific reason from the drop-down menu and confirm by clicking Submit.
You’ll automatically receive an email about your refund request, usually within 48 hours
How To Get A Google Play Refund Using Desktop Or PC?
You can also request a refund through the Google Support page on the desktop.
Visit the Google Play Help section that addresses refund requests.
To request a refund, click. You are then sent to a page with a link to the return policy.
At the bottom of the page, click Continue.
To view your most recent purchases, choose Yes and then click Continue at the bottom of the page. You receive a link and a request to sign in to the appropriate Google account after choosing No and choosing Continue.
To access a confirmation page, select the item you want to be reimbursed and click Continue.
Click Continue after selecting the justification for your refund request.
The explanation for your cancellation is also requested on the next page. However, before the Continue button turns blue, you must enter text into a field. To finish, describe your problem and select Request a refund.
Bonus: What Is The Google Play Refund Policy?
Depending on the refund policies described below, Google may give refunds for some Google Play purchases. You can also contact the developer directly.
If a purchase was accidentally made by a friend or family member using your account, request a refund on the Google Play website.
If you find a Google Play purchase on your card or another payment method that you didn't make and that wasn't made by anyone you know, report unauthorized charges within 120 days of the transaction.
If your refund request has been approved, see how long your refund will take.
Wrapping It Up!
In case you wanted to know about the Google Play refund, I hope that this blog has been of help to you. If there are any other queries related to the same, feel free to let me know. All that you need to do is scroll down till you reach the bottom of the page. Then leave your comments and queries in the box below. And I will be there to answer them all for you!
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Did you know that TikTok users spend an average of 90 minutes daily on the app? Making it a perfect platform for those wondering how to market an app successfully.
Whether you're a content creator or a brand aiming to expand your reach, TikTok offers a vast pool of potential users. Particularly for mobile app marketers.
Consider this:
Over 60% of TikTok users belong to Gen Z, a tech-savvy generation that prizes authenticity and creativity.
The gender distribution on the platform is almost even, offering a broad spectrum for targeting.
A whopping 90% of TikTok enthusiasts access the app daily on their mobile devices, emphasizing the synergy between TikTok users and potential mobile app consumers.
Numerous apps, such as the popular Duolingo, have harnessed TikTok’s power, witnessing exponential growth after trending on TikTok. If you are looking to launch your app or are simply looking to find new users then it is crucial to master the nitty-gritty of TikTok content.
Understanding the Art of Creating Viral Content
The statistics speak volumes about TikTok's potential for mobile app marketing, especially if you're figuring out how to market an app. But the question remains: how can one truly harness this potential?
To get the answer, we turned to Inigo Rivero, Managing Director at a reputed TikTok Agency. House of Marketers is a powerhouse in TikTok marketing. Their illustrious track record showcases successful campaigns for industry giants like Jodel, and Euroleague Basketball. They specialize in influencer marketing and paid media campaigns, as well as more.
We reached out to them to ask:
What makes TikTok content truly authentic, and how do you ensure this authenticity when crafting content for brands?
How do you prioritise engagement over direct promotion on TikTok, and what strategies have proven most effective for you and your partners?
What is the importance of storytelling in TikTok content, and how do you weave a brand's narrative seamlessly into the platform's ecosystem?
With the ever-evolving trends on TikTok, how do you strike a balance between leveraging what's trending and maintaining a brand's unique voice?
Let's dive deep into the strategies behind content that not only trends but also leaves a lasting impact on TikTok.
The Blueprint for Viral TikTok Content for Marketing Apps
Here are the insights they shared with us:
In our years of experience at House of Marketers, we've found that the heart of TikTok lies in its authenticity. When we collaborate with brands, our primary focus is to craft content that feels genuine and resonates with the TikTok community. It's not just about promoting; it's about creating a narrative that TikTok users can connect with.
We agree TikTok isn't the platform for hard sells. When you showcase genuine user experiences, behind-the-scenes looks, and real stories, your ideal user naturally gravitates toward your content. Instead of trying to follow a formula, let users see the humans behind the app.
Can you reverse-engineer viral content? The answer is yes and no. The thing is that creating or re-creating viral content on any platform requires a bit of trial and error and a lot of dedication. But fear not, we asked the experts to help us figure out the blueprint for viral content.
But how do you create content that not only entertains but also serves a marketing purpose? Let's delve into the anatomy of viral content, starting with understanding the cogs that power this massive platform.
Engagement Over Promotion
TikTok thrives on spontaneity and real moments. Unlike other platforms where polished aesthetics are the key to success, TikTok values raw, genuine interactions. This is the platform's unique strength and the key to crafting content that stands out.
While leveraging trending sounds or challenges is effective, it's vital to infuse your unique brand voice. How does the trend align with your app's value proposition?
Whether it's a challenge related to your app, a poll, or a Q&A session, interactive content boosts engagement and fosters a sense of community.
Highlight the problems your app solves, but in a fun, TikTok-friendly manner.
“Whenever we strategize for our partners, we focus on achieving entertaining the audience, whilst seamlessly (but directly) promoting the brands. TikTok isn't the place for hard sales. It's a platform where brands can build genuine relationships with their audience. We always advise brands to be a part of trending challenges, use popular sounds, but most importantly, to be authentic." - House of Marketers
Understanding the TikTok algorithm is the cornerstone of creating viral content. Over recent years, the platform's algorithm has evolved, reflecting a deeper commitment to user experience. Brands like Gymshark have optimized their approach by posting consistently and using trending sounds, thus amplifying their visibility.
Read the in-depth case study on the House of Marketers website, here.
The TikTok algorithm functions primarily on the 'For You Page' (FYP), a curated feed personalized for each user. A few factors heavily influence content visibility:
User Interaction: This includes likes, comments, shares, and even the account follows stemming from your content.
Video Information: Details like captions, sounds, and hashtags play a role. Using trending sounds and relevant hashtags can boost your content's discoverability.
Account and Device Information: Although lesser-known, TikTok uses device type and account settings to serve content.
In a nutshell, the more engagement your content garners, the higher its chances of being propelled to many more FYPs. But remember, it’s not just about visibility; it's about striking a chord.
Storytelling: The Backbone of TikTok Marketing
Interactive content, like polls, Q&A sessions, and challenges, boosts engagement and fosters a sense of community. It's about making the audience a part of the brand's story.
"At House of Marketers, we believe in the power of storytelling. Every app has a unique story, and our job is to tell that story in a way that captivates the TikTok audience. Whether it's showcasing user testimonials, behind-the-scenes looks, or the journey of the app, it's all about creating a narrative." - House of Marketers
If there's one golden rule in marketing, it's this: Know your audience. While global trends can be tempting to jump on, local nuances play a critical role. For instance, while a dance challenge might be viral globally, regional humor or cultural trends can offer a unique spin, making your content more relatable to a specific audience segment.
Defining Your Users: Are they teenagers looking for entertainment, or professionals seeking productivity apps? Understand their interests and behaviors to fine-tune your content strategy.
Content Alignment: Ensure that your content speaks directly to your target audience. If you’re marketing a fitness app, trending dance routines can be an apt choice, showcasing app features while keeping it fun.
A clear vision of your audience is akin to having a compass. It might not dictate every step, but it ensures you're heading in the right direction.
Read House of Marketers' in-depth guide on how to use storytelling for your app growth here.
Strike a Balance between Trend and Originality
While it's essential to tap into trending challenges and sounds, it's equally crucial to infuse content with a brand's unique voice. It's about finding the perfect balance between what's trending and what's true to the brand.
"At House of Marketers, we often say that riding the wave of trends is essential, but it's your unique touch that makes the ride memorable. While trends provide momentum, it's originality that ensures your brand leaves a lasting imprint. Every time we collaborate with a brand, our goal is to intertwine the essence of the brand with the pulse of TikTok's trends, creating content that's both relevant and distinctive." - House of Marketers.
Originality and authentic ideas stand out. Be genuine and let your brand's unique voice shine through. Jump on trending challenges or sounds, but always with a twist that aligns with your app.
An engaging story keeps users hooked. Even if it’s a short video, build a storyline that captivates. Crisp visuals and clear audio can make a significant difference. Invest in good equipment and editing tools.
While there's no fixed formula for virality, mixing these ingredients with a pinch of creativity can help you craft content that drives success.
Read more about how to market to your audience in this guide.
Harnessing TikTok's Tools for Maximum Impact
TikTok isn't just about 15-second clips; it's a platform brimming with features that can amplify your message. But the trick lies in knowing which tools to use and when. With TikTok now allowing videos up to three minutes in duration, brands have a larger canvas to tell their story. It's crucial to keep abreast of such updates. For instance, longer formats might be ideal for showcasing a detailed app tutorial or a user testimonial.
Optimizing with TikTok's Inbuilt Features
Effects & Filters: TikTok constantly releases new effects. For app marketers, this is a golden chance to frame their content innovatively. For instance, use the 'green screen' effect to showcase your app's interface or features in an engaging backdrop.
Music & Sound: TikTok is as much about listening as it is about watching.
Leverage trending sounds: Often, trending sounds are synonymous with viral content. Embed these in your videos, making sure they align with your message.
Create your sound: Originality can set you apart. If it fits, consider producing a catchy jingle or soundbite related to your app.
TikTok's array of tools can be overwhelming, but master them, and you'll be a step closer to crafting content that resonates and reverberates.
Amplifying Your App through Engaging Narratives
Direct selling on TikTok is a no-go. The audience seeks engagement, not advertisements. Every story has a hero. In the context of app marketing, the hero could be the user benefitting from the app. Crafting narratives around user transformation, say, someone becoming fit using a fitness app, can create a more personal connection. How then, does one subtly introduce an app?
Integration over Promotion: Rather than overtly showcasing your app, weave it seamlessly into popular formats. If it's a meditation app, maybe a calming 60-second morning routine video could subtly highlight its benefits.
TikTok Challenges: Create or tap into existing challenges. Challenges are TikTok's crown jewels, and they can virally promote your app if executed right. For example, if your app is about photo editing, launch a challenge where users transform an ordinary picture into art using your app.
Celebrate User-generated Content: Encourage satisfied users to share their experiences with your app on TikTok. It adds authenticity and relatability.
Every app has a story. It’s not about selling; it's about sharing that story in the most engaging way possible.
Tapping into the Power of Collaborations
No man is an island, and in TikTok's universe, collaboration can be the bridge to wider audiences. Collaborations not only boost visibility but also ensure the brand's ethos is communicated effectively.
Influencer Partnerships: Identify and collaborate with TikTok influencers whose audience matches your target demographic. Their endorsement can lend credibility and expand your app's reach exponentially.
Duets and Shoutouts: Engage with the community. Duets can be a fun way to interact with popular creators or users, while shoutouts (especially from larger accounts) can offer significant visibility boosts.
Sponsored Content: While organic reach is golden, don't shy away from sponsored collaborations. They're a guaranteed way to place your app in front of a vast audience.
In TikTok’s ecosystem, collaborations aren’t just beneficial; they’re often essential for rapid growth.
Beyond TikTok: Cross-Promoting Your Content
While TikTok is a potent tool, combining its forces with other platforms can amplify your impact. Platforms like Instagram have different user bases and algorithms. While TikTok thrives on spontaneity, Instagram values aesthetics. When cross-promoting, tweaking your TikTok content to match the platform's vibe can yield better results. Here's how you can cross-pollinate your content for broader reach:
Integrate with Other Social Platforms: Share your TikTok videos on Instagram Stories, Facebook, Twitter, or even LinkedIn, depending on your audience. This not only drives traffic to your TikTok profile but also increases the chances of your app being noticed.
Embed in Blogs & Websites: If your business maintains a blog or website, consider embedding popular TikTok videos. This offers an interactive way for visitors to engage with your content.
Newsletter Inclusions: Regular newsletters? Highlight engaging TikTok content or campaigns. It adds a fresh element to your communications and drives subscribers to your TikTok page.
Engage with Communities: Join forums or groups related to your app's niche. Share your content there, but ensure it adds value to the community discussions.
In the vast digital universe, your TikTok content is a star. Make sure it shines across the galaxy.
Success Stories: Analyzing & Iterating
The digital landscape is rife with stories of brands that changed course based on feedback. Coca-Cola's 'Share a Coke' campaign, which began as a small test, exploded in popularity. TikTok is no different. Brands that heed feedback and aren't afraid to iterate, often find greater success in the long run. Now that you've crafted and shared your content, how do you measure its impact?
TikTok Analytics: Dive deep into your profile's analytics. Observe metrics like video views, followers, and engagement rate. This data is a goldmine, offering insights into what's working and what's not.
Feedback is Gold: Engage with comments on your videos. They are raw, unfiltered feedback. Users might even share suggestions or desires related to your app.
Adapt and Evolve: Digital landscapes, especially TikTok, change rapidly. Stay adaptable. If a strategy isn't working, pivot. If a new trend emerges, consider how you can align it with your app.
Remember, success on TikTok isn’t just about virality; it’s about sustained growth. Regularly reviewing and iterating is the key.
Final Thoughts on Viral Content on TikTok
On TikTok, where trends come and go with the wind, the art of creating content that resonates lies in striking the right chords of authenticity, engagement, and originality. As we've journeyed through the intricacies of TikTok content creation, one thing stands clear: if you want to learn how to market an app, you need to learn to strike a balance between leveraging trends and maintaining a brand's unique voice.
A special shoutout to the experts at House of Marketers for their invaluable insights and proven strategies. Their mastery in blending the art and science of TikTok marketing serves as an inspiration for brands aiming to make a mark on this platform.
If you’d like to work with House of Marketers, then this is your chance. Get your free app marketing campaign proposal here.
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