The rise of Pinterest has been a remarkable one. Today, 29% of Americans use Pinterest, which makes it one of the most popular secondary social media platforms around.
This image-based platform offers a new way to appeal to potential clients. As a law firm, you may find it difficult to market yourself on such a platform.
Every law firm needs to work with a specialized marketing agency that understands how the industry works. According to Constellation marketing agency, law firms and their marketing, come with their own sets of challenges and opportunities. This is especially true in the field of digital marketing, which holds immense potential for law firms. Online marketing is essential, especially in this day and age, where our consumer behavior is being increasingly influenced by digital platforms and technologies.
Read this guide to find out how to do it.
1. Create Personal Boards for Your Law Firm:
The point of boards is to allow users to categorize videos and images. For law firms, you need to concentrate on avoiding the corporate look.
For example, a personal injury attorney in Tampa may decide to create a board specializing in local content, according to the Hunter Law Group.
Another option is to provide fun behind the scenes content. Don’t worry about not looking professional. Pinterest has never been designed for that.
2. What are You Doing?
Let your boards tell a story. The point of a Pinterest board is to give people a reason to keep coming back. Create a board with updated information regarding what your firm is doing.
A personal injury attorney in Tampa may decide to write about any charity or volunteer work they recently indulged in.
The point is they’re not directly marketing and they’re using the social media 80/20 rule. 80% of content posted adds value and has nothing to do with self-promotion.
3. Get an Official Account:
Business accounts have been a thing on Pinterest since 2012. You should apply for one of these because that way you can mark out your Pinterest board as the official board of your law firm.
This may not seem important, but it adds a layer of credibility and ensures you can’t be overtaken by someone with a similar name.
4. Think about SEO:
Pinterest is expected to have 83 million active monthly users by the end of the decade. These users mean that Pinterest results get high rankings on Google.
Make sure you use targeted keywords to enhance your SEO ranking. Use similar keywords across all your images so you get more exposure.
5. Create and Promote Unique Content:
Don’t expect to just share a range of content across multiple social media platforms. You need to create unique content for Pinterest to encourage people to go out of their way to visit you.
Combine this with sharing buttons on your website and your law firm will see more traffic flowing to Pinterest.
Last Word – Pinterest Can Be Useful:
It’s wrong for people to say that Pinterest isn’t useful for law firms. You just have to think outside the box to get people interested in your law firm. You can’t use the same corporate tone across all of your channels. Pinterest is one of them where you have to adopt a more casual tone.
With that in mind, experiment with the images you post and see what works and what doesn’t.
How are you going to make your law firm succeed on Pinterest?