Outdated PR Tactics You Should Avoid


25 October 2018


Outdated PR Tactics

If you spend even just a short time working in the PR industry, you will understand right away that one of the greatest challenges you will face as a professional is figuring out how to keep up with the latest trends.

You must quickly understand not just the newest trends, but how to properly utilize them to your client’s advantage as well. If you aren’t able to pull that off, then you’ll be stuck playing a perpetual game of catch-up against competitors that will do everything in their power not to fall behind.

A potentially even greater threat to your mortality in the PR industry is failing to avoid outdated PR tactics. Nothing is worse than making your client appear out of touch and that’s why Nancy at Behrman make a conscious effort to always stay on top of the PR trends and steer clear of the ones that have fallen out of popular use, such as the ones listed below.

Relying on Conventional Press Releases Is a Thing of the Past:

An article posted on Forbes states that “the age of the standard press release is no more,” and that’s a hard point to contest.

While it can be argued that press releases are handy guides that members of the media can use to sort through the details of a huge corporate announcement, the reality is that all that info that can be contained inside a press release can be disseminated in other, more effective ways.

Instead of using a conventional press release, companies can do something more exciting like releasing a teaser trailer for a new product or perhaps attempt to generate interest through their apps.

With so many communication channels available to companies, asking them to talk to their prospective customers using a press release will only work to undersell whatever it is that they are planning to offer.

Your goal as a PR professional, whether you’re working for Nancy at Behrman or any other firm, is to generate excitement for your client, and a conventional press release just isn’t designed to do that anymore.

Offering Too Much Information can Backfire:

Due in part to companies having so many ways to communicate with their customers these days, there is a temptation to just make every bit of content available to them 24/7.

This may have seemed like a good idea in the not-so-distant past when companies were still busy trying to show prospective customers that they could get the hang of using all the new media, but now, it’s a practice best avoided.

As Axia pointed out, posting everything online can lead to the release of “unstructured, random content,” and that’s exactly what you want your client to avoid. Aside from your client minimizing the impact their content releases could have by doing things that way, they also risk losing the interest of their potential customers.

Releasing content online is obviously something a company must do, but serving bite-size pieces of interesting information is a better move than dumping everything right away, as the people at Nancy and Behrman can tell you.

By creating a little mystery, you are giving people more reasons to remain interested in your client as opposed to the other companies that may be offering something similar.

Mastering public relations is a tough ask for anyone, though figuring out what not to do for your clients is an important first step. There are many other techniques that can keep customers interested in a particular client, and the folks at Nancy and Behrman know how to utilize them well.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Top 7 Superfoods for Healthy Skin and Hair

In order to know what foods to consume for healthy skin and hair, it is necessary to know what nutrients are needed, and what foods contain these nutrients. For healthy hair and skin, there is a significant amount of overlap between the two. For healthy hair, the primary ingredients are Protein, Iron, Vitamin C, Omega 3, Vitamin A, Zinc, Selenium, Vitamin E, and Biotin. For healthy skin, the main nutrients are Antioxidants, Vitamin C, Vitamin A, Beta Carotene, CoQ10, Biotin, Vitamin E and essential fatty acids. Below is a list of the top 7 superfoods for healthy skin and hair. Read also:  Top 5 Foods For Healthier And Thicker Hair 5 Protein Enriched Food To Improve Mental Health Aronia berries Aronia berries, or chokeberries, are packed with antioxidants. They have more polyphenols than either blueberries or acai berries. They help reduce inflammation, decrease wrinkles and increase circulation. They have three times more antioxidants than blueberries. Safe to say, Aronia berries have more antioxidants than any other food substance pound for pound. And antioxidants are necessary for the hair, skin and much besides. The number one factor in decreasing wrinkles is the number of antioxidants consumed in the diet, and chokeberries are the best antioxidant food available. Read More: 5 Protein Enriched Food To Improve Mental Health Almonds Almonds are one of the best sources of Vitamin E, as well as being great for cognitive function. Almond oil is particularly effective for the skin and hair. Just a handful of almonds is enough to cover Vitamin E needs for the day. Almonds are also rich in flavonoids and help to ward off damage from free radicals which can result in wrinkles and aging. Eggs Protein is essential for better hair growth and texture. Eggs are one of the best sources of protein and the protein in eggs of a special quality that is good for hair growth. Eggs are also a prime source of Omega 3 which is essential for healthy skin. Fatty acids such as Omega 3 are amazing skin moisturizers. Eggs contain biotin and B complex vitamins which are vital for a number of key physiological functions as well as healthy skin and hair. Avocado Like eggs, avocados are a great source of Omega 3 fatty acids, which are essential for healthy skin. Avocados also contain more potassium than a banana and had large amounts of Vitamin C, Vitamin K, Vitamin B5, Vitamin B6 and Vitamin E. It also contains heart-healthy monounsaturated fatty acids, fiber, oleic acid and moderate amounts of protein. Mixing avocado, honey, and egg yolks can result in excellent hair and body wash. Salmon Salmon contains abundant amounts of both protein and Omega 3, possibly the two most important ingredients in terms of healthy hair and skin. Omega 3 fatty acids are vitally important in keeping a hydrated scalp and Vitamin D helps prevent hair breakage. Salmon also contains abundant amounts of B12, Iron and Vitamin D, all essential for healthy hair. Wild salmon is best; however, it is becoming increasingly rare to get this type of salmon as more fish are being farmed. Spinach Spinach is probably one of the healthiest foods in the world, perhaps second only to Kale as a nutritional powerhouse. Spinach has massive quantities of Vitamin C, Vitamin E, and beta-carotene, all essential to skin health. Beta-carotene is the precursor to Vitamin A and is needed for the skin to retain moisture. Even better is that these three work together to protect the skin. Spinach also contains good amounts of Vitamin K, Iron, Folate, Thiamin, and Protein, making it one of the best foods for healthy skin and hair. Bell Peppers Bell Peppers are one of the best sources of Vitamin C available and have more Vitamin C than Oranges. Vitamin C is essential for boosting collagen, which is vital for healthy hair and skin. Vitamin C deficiencies result in dry and brittle skin and hair. All types of bell pepper have similar nutrient profiles and all are full of the master antioxidant, Vitamin C, in a very indigestible form. There are many more foods which are great for healthy skin and hair. The most important thing to keep in mind is that the foods have sufficient quantities of protein, iron, antioxidants, fatty acids, and B-complex vitamins. Read More:  Meals That Matter: The Best Foods And The Ways They Make You Fit Best Super Nutritious Foods To Include In Your Diet Healthy Protein Alternatives For Grandpa And Grandma How To Achieve Kissable And Healthy Lips

Your Skin

Why Your Skin Is So Important

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