Outdated PR Tactics You Should Avoid

by

25 October 2018

Beauty

Outdated PR Tactics

If you spend even just a short time working in the PR industry, you will understand right away that one of the greatest challenges you will face as a professional is figuring out how to keep up with the latest trends.

You must quickly understand not just the newest trends, but how to properly utilize them to your client’s advantage as well. If you aren’t able to pull that off, then you’ll be stuck playing a perpetual game of catch-up against competitors that will do everything in their power not to fall behind.

A potentially even greater threat to your mortality in the PR industry is failing to avoid outdated PR tactics. Nothing is worse than making your client appear out of touch and that’s why Nancy at Behrman make a conscious effort to always stay on top of the PR trends and steer clear of the ones that have fallen out of popular use, such as the ones listed below.

Relying on Conventional Press Releases Is a Thing of the Past:

An article posted on Forbes states that “the age of the standard press release is no more,” and that’s a hard point to contest.

While it can be argued that press releases are handy guides that members of the media can use to sort through the details of a huge corporate announcement, the reality is that all that info that can be contained inside a press release can be disseminated in other, more effective ways.

Instead of using a conventional press release, companies can do something more exciting like releasing a teaser trailer for a new product or perhaps attempt to generate interest through their apps.

With so many communication channels available to companies, asking them to talk to their prospective customers using a press release will only work to undersell whatever it is that they are planning to offer.

Your goal as a PR professional, whether you’re working for Nancy at Behrman or any other firm, is to generate excitement for your client, and a conventional press release just isn’t designed to do that anymore.

Offering Too Much Information can Backfire:

Due in part to companies having so many ways to communicate with their customers these days, there is a temptation to just make every bit of content available to them 24/7.

This may have seemed like a good idea in the not-so-distant past when companies were still busy trying to show prospective customers that they could get the hang of using all the new media, but now, it’s a practice best avoided.

As Axia pointed out, posting everything online can lead to the release of “unstructured, random content,” and that’s exactly what you want your client to avoid. Aside from your client minimizing the impact their content releases could have by doing things that way, they also risk losing the interest of their potential customers.

Releasing content online is obviously something a company must do, but serving bite-size pieces of interesting information is a better move than dumping everything right away, as the people at Nancy and Behrman can tell you.

By creating a little mystery, you are giving people more reasons to remain interested in your client as opposed to the other companies that may be offering something similar.

Mastering public relations is a tough ask for anyone, though figuring out what not to do for your clients is an important first step. There are many other techniques that can keep customers interested in a particular client, and the folks at Nancy and Behrman know how to utilize them well.

Read Also:

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Smashbox Primer

Make Your Makeup Last longer With Smashbox Primer

If you are a person who loves to wear makeup, then you must be knowing every bit about makeup. There are many women who are conscious and very particular about makeup. On the contrary, there are other women who apply makeup, but they skip few makeup products because they do not feel the need to use every makeup product. Just as a foundation, there is another makeup product that keeps the makeup intact. It is the primer that holds the makeup for a longer period of time. At the same time, you can get a smooth finish to your makeup. If you want to use a good quality primer, then you should buy Smashbox primer from the acclaimed online fashion site. On the online fashion site, you will get a top-quality primer that will pep up your appearance. Demand For Primers:  Time was when primers were not used by women. Hardly any woman used to apply primer on their face. With the popularity of primers in the current days, women have understood the right use of primers which has made primers one of the favored cosmetic products by many women. For many good reasons, primers are used by many women in the present day. There are countless women who do not know the purpose of using primer. Some women skip the use of primer because they think it is not important for them. In order to smoothen the skin, primer is used. When you use a primer, your skin appears to be even and polished. Before applying makeup to your face, you should use a primer. It is the primer that blurs the blemishes, fills in the pores, and provides smooth skin. A primer helps adhere to makeup properly. If you want your makeup to last longer, then you must use a primer before applying makeup. Pick The Right Primer: Primers can be of various types. You need to select a primer as per your skin type. You can get primers in gel form as well as silky form. Primers can be colorless or tinted. You can get primers for your eyes as well as for your face. You need to make sure that the primers should go well with your skin tone. The main purpose of the primers is to give you a flawless look, a smooth finish and to make the makeup last for long hours. Cover the visible pores on your skin with face primers. Also, to get an even-toned and a polished look, face primers are the best. Nowadays, you can get a primer for your dry skin and oily skin. Make sure to apply primer before foundation to get flawless-looking skin. Buy The Mattifying Face Primer: You do not have to look for any other stores for getting a face primer when you have the best oil-free and mattifying Smashbox primer from the online fashion site. You can use the face primer on your face without worrying about side effects. Using this effective face primer will control oil on your face for up to the right hours and will also reduce the visible pores. Your face will not look oily and you will not get breakouts or clogged pores after using the face primer. Purchase the recommended face primer to get the fresh and glam look. Read Also: Get Part Ready In No Time with These Hair And Makeup Hacks 6 Proven Ways to Deal with Hair Loss for Women

READ MOREDetails
Superfoods

Top 7 Superfoods for Healthy Skin and Hair

In order to know what foods to consume for healthy skin and hair, it is necessary to know what nutrients are needed, and what foods contain these nutrients. For healthy hair and skin, there is a significant amount of overlap between the two. For healthy hair, the primary ingredients are Protein, Iron, Vitamin C, Omega 3, Vitamin A, Zinc, Selenium, Vitamin E, and Biotin. For healthy skin, the main nutrients are Antioxidants, Vitamin C, Vitamin A, Beta Carotene, CoQ10, Biotin, Vitamin E and essential fatty acids. Below is a list of the top 7 superfoods for healthy skin and hair. Read also:  Top 5 Foods For Healthier And Thicker Hair 5 Protein Enriched Food To Improve Mental Health Aronia berries Aronia berries, or chokeberries, are packed with antioxidants. They have more polyphenols than either blueberries or acai berries. They help reduce inflammation, decrease wrinkles and increase circulation. They have three times more antioxidants than blueberries. Safe to say, Aronia berries have more antioxidants than any other food substance pound for pound. And antioxidants are necessary for the hair, skin and much besides. The number one factor in decreasing wrinkles is the number of antioxidants consumed in the diet, and chokeberries are the best antioxidant food available. Read More: 5 Protein Enriched Food To Improve Mental Health Almonds Almonds are one of the best sources of Vitamin E, as well as being great for cognitive function. Almond oil is particularly effective for the skin and hair. Just a handful of almonds is enough to cover Vitamin E needs for the day. Almonds are also rich in flavonoids and help to ward off damage from free radicals which can result in wrinkles and aging. Eggs Protein is essential for better hair growth and texture. Eggs are one of the best sources of protein and the protein in eggs of a special quality that is good for hair growth. Eggs are also a prime source of Omega 3 which is essential for healthy skin. Fatty acids such as Omega 3 are amazing skin moisturizers. Eggs contain biotin and B complex vitamins which are vital for a number of key physiological functions as well as healthy skin and hair. Avocado Like eggs, avocados are a great source of Omega 3 fatty acids, which are essential for healthy skin. Avocados also contain more potassium than a banana and had large amounts of Vitamin C, Vitamin K, Vitamin B5, Vitamin B6 and Vitamin E. It also contains heart-healthy monounsaturated fatty acids, fiber, oleic acid and moderate amounts of protein. Mixing avocado, honey, and egg yolks can result in excellent hair and body wash. Salmon Salmon contains abundant amounts of both protein and Omega 3, possibly the two most important ingredients in terms of healthy hair and skin. Omega 3 fatty acids are vitally important in keeping a hydrated scalp and Vitamin D helps prevent hair breakage. Salmon also contains abundant amounts of B12, Iron and Vitamin D, all essential for healthy hair. Wild salmon is best; however, it is becoming increasingly rare to get this type of salmon as more fish are being farmed. Spinach Spinach is probably one of the healthiest foods in the world, perhaps second only to Kale as a nutritional powerhouse. Spinach has massive quantities of Vitamin C, Vitamin E, and beta-carotene, all essential to skin health. Beta-carotene is the precursor to Vitamin A and is needed for the skin to retain moisture. Even better is that these three work together to protect the skin. Spinach also contains good amounts of Vitamin K, Iron, Folate, Thiamin, and Protein, making it one of the best foods for healthy skin and hair. Bell Peppers Bell Peppers are one of the best sources of Vitamin C available and have more Vitamin C than Oranges. Vitamin C is essential for boosting collagen, which is vital for healthy hair and skin. Vitamin C deficiencies result in dry and brittle skin and hair. All types of bell pepper have similar nutrient profiles and all are full of the master antioxidant, Vitamin C, in a very indigestible form. There are many more foods which are great for healthy skin and hair. The most important thing to keep in mind is that the foods have sufficient quantities of protein, iron, antioxidants, fatty acids, and B-complex vitamins. Read More:  Meals That Matter: The Best Foods And The Ways They Make You Fit Best Super Nutritious Foods To Include In Your Diet Healthy Protein Alternatives For Grandpa And Grandma How To Achieve Kissable And Healthy Lips

READ MOREDetails
Your Skin

Why Your Skin Is So Important

There is nothing better than feeling and looking good as your happy demeanor, and the pride in your appearance receive plenty of compliments. It’s a beautiful feeling knowing that you are being held in high esteem. Your skin is a very important part of your body. Skin is the upper layer and protective outer layer of the body. Your skin is often mentioned by your close friends as being beautiful and smooth. You take care and have pride in it, following tips and advice while using cosmetics to add to your natural aesthetics. Suddenly, out of nowhere, you become aware of a blemish on your back. You’re sure there’s nothing to worry about. However, it is time for a skin check. 4 Reasons Which Makes Your Skin Unique Many people are naturally scared of going to see an expert, convincing themselves it's nothing to worry about and it will just go away.  A lot of the time, they are right, but unfortunately, there are also cases where they are proven to be badly wrong. But there is nothing to be scared off. Your skin is unique, so it will be better if you are going to follow specific rules for taking care of your skin 1. Seeing An Expert  You feel no different, and there is no dramatic change to your skin’s appearance once you’ve applied some cream. You have read about how to offer care for your skin, so you can’t really do much more.  But underneath, there is a chance that potential issues are yet to fully materialize, and things are happening out of sight. Don’t put it off, as early detection offers a great chance of protection against potentially fatal consequences.  Experience experts who specialize in skin cancer will be on hand when checking you, with your treatment being carried out by state-of-the-art systems.  The good news is that there was nothing to worry about on this occasion. However, that does not mean you should put off any further visits to the skin clinic, as it is always better to be safe than sorry. 2. Think About The Cosmetic Skin Treatment  Your interest in the skin has increased through your visit, and you have found out about other treatments that are available. You have noticed the aging process taking effect in some friends, so maybe you can be helpful and offer them some subtle and gentle guidance along with Government information on skin care.  Cosmetic skin treatment is the perfect way to alleviate wrinkles, scarring, and discoloring. The advancement of skincare in the last couple of decades has seen the development of several non-surgical treatments that will boost your confidence and help you look younger for longer.  Some treatments for your skin type involve the gentle removal of your top layer of skin to reveal younger, fresh layers. Botox is another option, as you are injected to tighten up your complexion. Laser resurfacing is also popular as it allows new cells to grow. All available options are pain-free and carried out by professionals.  3. Take Care Of Your Skin As soon as you see any changes to your skin, please go and see a specialist as soon as possible. In some cases, it may be as vital as saving your life. If there are no issues, then perhaps cosmetic surgery may appeal to you or your friends as a special treat. Whatever the outcome, stay safe and healthy! Many people do not know their skin types. Then how to know your skin type? Unless you are not aware of your skin type, you will not be able to follow the right skincare regime. Yes, everyone knows the right skin care process is cleansing, toning, and moisturizing. But which types of moisturizers are going to be suitable for you? You have to pick the moisturizers which are suitable for your skin type. But what, if your skin issues arе thе rеsult of your lifеstylе? For еxamplе, strеtch marks may appear after workouts due to rapid musclе growth and skin strеtching. In such cases, it's еssеntial to focus on targеtеd skincarе solutions. Look for products containing ingrеdiеnts likе shеa buttеr, cocoa buttеr, hyaluronic acid, and vitamin E, as thеsе can bе particularly bеnеficial in promoting skin еlasticity. Thеrе arе also various professional trеatmеnts availablе, such as lasеr thеrapy and microdеrmabrasion, which can be discussed with a dеrmatologist for morе advancеd casеs. 4. Your Skin Is Regulating Your Body Temperature Your skin regulates your body temperature. Yes, maybe this sounds a little bit weird. Your skin keeps your body warm during the winter. This process is addressed as vasoconstriction. After the temperature drops, the blood vessels of the skin narrow downs and decrease the amount of heat. During the winter, the skin porer sizes decrease. Healthy skin has multiple health benefits. For example, during the summer, your skin can breathe. And in the winter, the pores shrink and keep the body. Human skin is a protective layer like a shield even when they do not have fur. Wrapping It Up: What about your skin quality? Yes, usually, skin quality means a lot, from your body temperature to your body temperature maintenance. Everything depends on your skin quality. First, know what types of skin you have on. Then start to follow some of the basic skin care rules. Every type of skin needs different types of skin care systems. So first, understand the types, then decide what will be best for your skin. Additionals: Can CBD Be Used On Damaged Skin Epilators: The Best Solution To Smooth Skin 7 Anti-Aging Tricks and Tips to Get Youthful Skin Like A Teen What You Need to Know About Caring for Your Skin as You Get Older: Your Guide

READ MOREDetails