Outdated PR Tactics You Should Avoid

Published on: 25 October 2018 Last Updated on: 06 May 2019

If you spend even just a short time working in the PR industry, you will understand right away that one of the greatest challenges you will face as a professional is figuring out how to keep up with the latest trends.

You must quickly understand not just the newest trends, but how to properly utilize them to your client’s advantage as well. If you aren’t able to pull that off, then you’ll be stuck playing a perpetual game of catch-up against competitors that will do everything in their power not to fall behind.

A potentially even greater threat to your mortality in the PR industry is failing to avoid outdated PR tactics. Nothing is worse than making your client appear out of touch and that’s why Nancy at Behrman make a conscious effort to always stay on top of the PR trends and steer clear of the ones that have fallen out of popular use, such as the ones listed below.

Relying on Conventional Press Releases Is a Thing of the Past:

An article posted on Forbes states that “the age of the standard press release is no more,” and that’s a hard point to contest.

While it can be argued that press releases are handy guides that members of the media can use to sort through the details of a huge corporate announcement, the reality is that all that info that can be contained inside a press release can be disseminated in other, more effective ways.

Instead of using a conventional press release, companies can do something more exciting like releasing a teaser trailer for a new product or perhaps attempt to generate interest through their apps.

With so many communication channels available to companies, asking them to talk to their prospective customers using a press release will only work to undersell whatever it is that they are planning to offer.

Your goal as a PR professional, whether you’re working for Nancy at Behrman or any other firm, is to generate excitement for your client, and a conventional press release just isn’t designed to do that anymore.

Offering Too Much Information can Backfire:

Due in part to companies having so many ways to communicate with their customers these days, there is a temptation to just make every bit of content available to them 24/7.

This may have seemed like a good idea in the not-so-distant past when companies were still busy trying to show prospective customers that they could get the hang of using all the new media, but now, it’s a practice best avoided.

As Axia pointed out, posting everything online can lead to the release of “unstructured, random content,” and that’s exactly what you want your client to avoid. Aside from your client minimizing the impact their content releases could have by doing things that way, they also risk losing the interest of their potential customers.

Releasing content online is obviously something a company must do, but serving bite-size pieces of interesting information is a better move than dumping everything right away, as the people at Nancy and Behrman can tell you.

By creating a little mystery, you are giving people more reasons to remain interested in your client as opposed to the other companies that may be offering something similar.

Mastering public relations is a tough ask for anyone, though figuring out what not to do for your clients is an important first step. There are many other techniques that can keep customers interested in a particular client, and the folks at Nancy and Behrman know how to utilize them well.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Understanding Certifications In Organic Haircare Products: Ensuring Transparency And Quality

Nowadays, with awareness and proper knowledge, people are getting more and more conscious about the products they use; hence it has led to a rise in demand for organic haircare products. With a focus on organic ingredients, organic haircare offers a greener and healthier alternative to conventional haircare products. However, as the market grows, it becomes essential for consumers to differentiate genuine organic shampoo and conditioner from those that merely claim to be so. In this blog, we will dive into the world of certifications in organic haircare products, understanding their significance, and how they ensure transparency and quality. What Are Certifications In Organic Haircare? Certifications are endorsements from reputable organizations or governing bodies that validate the authenticity of organic claims made by haircare brands. They act as a reliable assurance for consumers, indicating that the products have undergone stringent evaluations and meet specific standards. Why Do Certifications Matter? Transparency and Trust: Certifications offer transparency about the sourcing, production, and ingredient quality of organic haircare products. Consumers can easily trust that the products they are using align with their ethical and environmental values. Quality Assurance: Certifications ensure that organic haircare products meet certain standards in terms of ingredients, manufacturing processes, and sustainability practices. This assurance promotes higher-quality products for consumers. Avoiding Greenwashing: Greenwashing is a marketing practice where companies falsely claim to be organic or eco-friendly to attract environmentally conscious consumers. Certifications help distinguish genuine organic products from deceptive marketing tactics. Common Certifications In Organic Shampoo And Conditioner: USDA Organic: One of the most well-known organic certifications, the United States Department of Agriculture (USDA) Organic label verifies that the product contains at least 95% organic ingredients. The remaining 5% must be from an approved list and must not contain any synthetic chemicals. ECOCERT: ECOCERT is a globally recognized certification that ensures the organic and natural integrity of products. They assess the product's ingredients, manufacturing processes, and environmental impact. Leaping Bunny: While not specifically for organic products, the Leaping Bunny certification is crucial for cruelty-free hair care. This certification confirms that the product and its ingredients were not tested on animals. Tips For Choosing Organic Haircare Products: Look for Recognizable Certifications: Prioritize products with well-known organic certifications like USDA Organic, ECOCERT, or COSMOS. Read the Ingredient List: Check the ingredient list for natural and organic components, avoiding products with harmful chemicals like sulfates, parabens, and phthalates. Research the Brand's Values: Investigate the brand's sustainability practices, ethical sourcing, and commitment to the environment. Read Reviews: Look for consumer reviews and feedback on the product's performance and authenticity. Conclusion: Certifications play a vital role in verifying the authenticity of organic haircare products, providing consumers with confidence in their purchases. When armed with knowledge about these certifications and label claims, consumers can make informed decisions, selecting high-quality, organic haircare products that align with their values and contribute to a greener, more sustainable future. Read Also: Use Organic Products To Prevent Gray Hair Why Hairdressers Love Rose Gold Colour Who Are The Best Software Vendors Out There?

How To Spot Hair Loss Early

It may seem inevitable. At some point when we get “old”, men’s hairlines will recede and may start balding on the crown, and women's hair will start thinning, usually starting at the crown or natural parting. But for many, this transition away from a full head of healthy-looking hair occurs earlier than expected, often to men as young as in their early twenties. In the society that we live in, hair loss holds such an important place, with hairstyles denoting your trendiness, and healthy, voluminous hair being applauded. In light of this, early hair loss (or any hair loss for that matter) can create feelings of worry, sadness, anxiety, and self-consciousness, as it’s perceived as a negative bodily change that is out of our control. However, as we’ll explore in this article, this is not true: halting hair loss and getting a fuller head of hair is actually within our control, even if we have a genetic predisposition to balding. Male baldness that occurs gradually and is caused by genetics or the male sex hormones is known as “pattern” baldness or alopecia androgenetica. It is more likely to affect you the older you are and occurs in approximately 67% of men over their lifetime. Usually, the marked changes occur gradually, although changes can occur rapidly depending on genes and other bodily or environmental factors. Male pattern baldness tends to occur because of the interaction with DHT and the hair follicles in the scalp. Some testosterone is converted to DHT (dihydrotestosterone) in the body, but this can cause the hair follicles in the head to shrink in diameter, meaning the hair strands are thinner and more brittle. Additionally, DHT has the effect of speeding up the hair growth cycle, meaning that hair sheds quicker. A common assumption is therefore that high levels of testosterone equate to high DHT, and this causes more hair loss, but instead, hair loss is determined by the sensitivity of the scalp to DHT. This can be down to individual differences, but it is more likely that it is passed down genetically. With hair loss, it’s important to acknowledge the early signs as soon as you can, as acting early will give you the best chance of preventing hair loss and regrowing hair to your liking. Appropriate treatment can help to block DHT or stimulate the hair follicles for regrowth. Likely causes of your hair loss: There are several possible factors that affect hair loss, some more than others. Here is the full list, below: Genes - Male baldness is also sometimes called hereditary baldness as genetics play a large role in determining the likelihood of your future hair loss. Pay close attention to the patterns in your family in terms of hair loss, as this will give you a good indication of whether you’ll likely experience symptoms. Age - The release of hormones changes throughout the course of your life, and hormones associated with aging slow hair production and may result in balding. Smoking - Smoking cigarettes may cause the blood to circulate less in the hair follicles, getting in the way of natural hair growth and causing damage to the scalp. Early research points to this as true, although more research is needed for this factor to be conclusively outlined as a key contributor. Stress - When you face stress, your body releases cortisol as a response. This is fine in moderation, but extended periods of stress, or periods of extremely intense stress, can cause cortisol levels to interfere with non-essential bodily functions, such as head hair growth. Therefore, stress can be a contributing factor to hair loss. In the event of a significantly stressful period, the body might experience a condition called telogen effluvium. This is characterized by sudden hair loss 3 to 6 months after the stressful event, caused by the body halting production of hair and transitioning all hair into the resting phase, meaning the strands will then fall out almost simultaneously. Depression - The association with depression and hair loss is twofold. Not only might the prolonged bouts of stress result in hair loss, but medication for depression may also cause hair loss as a side effect. Identifying Hair Loss Early: Common signs linked to hair loss: Receding hairline - An early indication of male pattern baldness is when the front of your hairline recedes. Typically, the center front of your hair will stay, with curved portions on either side receding back, forming a W sort of shape. Usually, men experience a receding hairline after they’re 25 years old, with it going back until eventually bald or mostly bald, but can also occur in younger men. It doesn’t tend to affect women. Thinning hair - A slightly more initially subtle form of hair loss, men might experience hair all over their head thinning, each strand reducing in diameter and perhaps revealing the scalp more visibly. Whilst receding hair tends to begin from the front of the head, thinning hair typically starts at the crown, before working its way outwards circularly. Because this eventuality is not in as noticeable a location to the individual sufferer, this type of hair loss might go untreated for longer than it should, reducing the chance of medication fully restoring the hair. Checking in the mirror periodically will help keep an eye on the hair health of your crown. There are a number of unrelated signs that are often mistaken as being indicative of early hair loss. These factors have no correlation with hair loss, and include the following: Hairs on the pillow - Healthy adults shed roughly 50 to 100 hairs per day, so seeing the odd hair on your pillow is to be expected. A white blob on the hair strand - This white dot can sometimes be seen on the root end of a fallen-out hair and means nothing other than the hair fell out during the resting phase. Widow’s peak hairline - This is a particular appearance of the hairline where it forms a point at the front of the head. It may be interpreted as an early sign of receding since the sections on either side of the hairline will be further back, but this is not the case. The widow’s peak hairline is not in any way a precursor to hair loss, but keep a close eye on whether the hairline remains in the same location or appears to be moving back, in which case this may be receding. Read Also: What To Know About Laser Hair Removal Utica NY Top 5 foods for healthier and thicker hair Best Hair Loss Treatment: 5 Questions to Ask Yourself Before Getting One

5 Pesky Issues That Teen Acne Treatment Can Target

When your teen has acne, you should know that there are more issues at hand than you may think. While it may surprise you, many problems can cause acne to appear. Many don't know which causes getting rid of the acne to become harder. However, if you can prevent it before it starts, your teen will have the chance to have healthy and beautiful skin. Oily Skin Is A Breeding Ground Unfortunately, oily skin is one of the most common reasons acne can appear. While it's not your teen's fault, you will see that the oil breeds bacteria, making acne appear quickly. It is also extremely difficult to get rid of because you need special treatment because certain products will cause the oil to build up in more significant amounts, causing the acne to worsen. Acne Treatment For Teens Needs To Understand Sensitive Skin Sensitive skin is essential when attempting to understand acne treatment for teens. When you have sensitive skin, you can not use regular products because they can cause redness, dryness, and itchy patches to appear on your skin. In addition to that, if you have issues like Eczema or Rosacea, that can get exacerbated too. Sensitive skin treatment usually has an entirely different set of more gentle and easygoing ingredients on your skin. However, your soaps, lotions, or even your washcloth can make spotty acne appear on your face when you have sensitive skin. In particular, your cheeks. Fight oily skin fast with Kidskin's line of skincare products designed for kids and teens. Help your kid establish a healthy skincare routine. Your Feet Can Cause Acne Surprising right? But this is true. Your feet, in particular, if they have an odor, are trying to tell you something. When you have foot odor and a sweat issue, this is usually a sign of an Athlete's foot or another underlying problem. When you sweat excessively, you build up that bacteria, creating acne in odd places. People have noticed that teens tend to get acne between the toes due to sweat or uncomfortable blisters in the same area. Body Acne Is Common Acne treatment for teens will also include body acne issues. Acne doesn't just appear on the face. You can get it on your back (most commonly), your bottom, thighs, feet, or neck and shoulders. It can be awkward, but thankfully it is treatable and won't create uncomfortable issues for your teen. Sun Exposure Can Be Dangerous You have probably heard that the sun can be carcinogenic. However, you may not have known that exposure to the sun can also lead to acne. Strange, isn't it? However, without the proper sun care, you will find that your skin is extremely fragile, tanned and delicate. As a result, you must be aware and ensure that you are always watching for ways to help your teen have the best skin possible. Acne Treatment For Teens Is Serious Acne treatment for teens is a serious business because, at this age, their skin is susceptible and needs to be treated with care. When you can focus on these areas, you will see that you are proactive with your teen and ensure stronger and healthier skin. Additional reading: Dore Aesthetics: Proven and Safe Acne Treatment Expert Doctor’s Treatments for Cystic Acne 8 Home Remedies to Banish Acne Scars and Discoloration for Good (Info-graphic ) What You Need to Know About Caring for Your Skin as You Get Older: Your Guide

Outdated PR Tactics You Should Avoid

Relying on Conventional Press Releases Is a Thing of the Past:

Offering Too Much Information can Backfire:

Tips to get beautiful eyes at your home

How To Make Your Own Cannabis Topicals?

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Understanding Certifications In Organic Haircare Products: Ensuring Transparency And Quality

How To Spot Hair Loss Early

5 Pesky Issues That Teen Acne Treatment Can Target

Outdated PR Tactics You Should Avoid

Relying on Conventional Press Releases Is a Thing of the Past:

Offering Too Much Information can Backfire:

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Tips to get beautiful eyes at your home

How To Make Your Own Cannabis Topicals?

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Popular

Follow Us

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