How to Use Personalization Tags in Klaviyo Email Templates for Higher Click Rates

Published on: 28 May 2024 Last Updated on: 12 June 2024
klaviyo email

Email marketing is a field, truely competitive in nature. It seizes the interest of subscribers along with encouraging them to get up close and personal with your content. Let me tell you an effective way of achieving this- personalization.

Klaviyo has recently gained momentum for being the leading email marketing platform. Not only does it provide robust tools that give life to your boring email templates, but it also uses tags.

Some of these tags use the dynamic insertion of individual subscriber data. In this comprehensive guide, we are going to dive into multiple ways of using personalization tags in Klaviyo email templates.

Stick to us till the end if you want to comprehend the basics of personalization tags. Get a detailed idea about how to implement advanced techniques and various other useful strategies. Let’s get started, then!

Understand the Basics of Personalization Tags

Basics of Personalization Tags

In general terms, personalization tags refer to placeholders in an email template that get replaced with some specific information related to your subscriber list. These tags usually include the subscriber’s name, recent purchase, and even the location.

For instance, rather than beginning the email with a typical “Dear Customer” statement, use tags like “Dear [First Name],” which makes the email look more personal.

Klaviyo uses personalization tags that are super easy to use. You can either insert them directly into your templates or in other email drafts.

For example, typing “{{ first_name }}” in your template will automatically replace it with the subscriber’s first name when the email is sent.

The change might look small, but it makes an enormous difference in the emails you receive, giving the impression of a more customized email.

The correct use of these tags assists in building a positive connection with your audience. If subscribers see their personal name or details, they are more likely to open the email and even click on links. 

Now, this is exactly why personalized emails are much more popular than custom emails.

All in all, understanding and using personalization tags is the initial step in making your Klaviyo emails more engaging and effective. 

With basic tags like the subscriber’s name or location, you can start to see an improvement in your email open and click rates. This sets the foundation for more advanced personalization strategies.

Personalize Subject Lines for Better Open Rates

Subject lines are initial elements a subscribers see, so making them personal can greatly increase your open rates. In Klaviyo, you can use personalization tags to include the subscriber’s name or other relevant information in the subject line.

For instance, you can use “Hey {{ first_name }}, See What’s New Just for You” instead of a common subject like “Check Out Our New Products.”

Such an approach gives your email a more personal touch, and people are likely to open it. When people see their name in the subject line, they are more likely to open the email because it feels like it was written specifically for them.

And that’s not all! There is a plethora of data that makes your subject line more engaging. All it takes it to look for all those data. For example, you can take subscriber’s location into account and pitch them with a more personalized email.

Another example could be using recent activity data. In case the subscriber recently viewed some product on your website, you can create a subject line like “Still Interested in {{ product_name }}? Get It Before It’s Gone, {{ first_name }}!”

Amazing, right?

This not only personalizes the email but also reminds them of something they are interested in, increasing the chances they will click through.

By using personalization tags in your subject lines, you make your emails more appealing and increase the likelihood that subscribers will open them, setting the stage for higher engagement and click rates.

Tailor Email Content to Individual Preferences

Tailor Email Content

After you grab the attention of your subscribers, it’s time to give it a much custom touch. Now, the next big thing is to make the content list of your email more engaging.

Klaviyo lets you use personalization tags within the email body to create a more customized experience for each recipient.

The third instance is to begin your email with a friendly greeting like, “Hi {{ first_name }}, we noticed you enjoyed browsing our selection of {{ category }} products!” This approach makes the reader feel acknowledged and valued.

Using personalization tags effectively is important as it helps subscribers make an informed decision about further purchases. 

For instance, “Since you loved {{ previous_product }}, we think you’ll also like these new arrivals.” This not only personalizes the email but also showcases products that the subscriber is more likely to be interested in, increasing the chances they will click on the links.

Make extra effort to customize special offers and discounts. For example, “As a thank you for being a loyal customer, {{ first_name }}, here’s a special 10% off on your next purchase of {{ favorite_category }} items!” 

This type of customization makes the offer feel exclusive and tailored to the subscriber’s preferences, encouraging them to take advantage of the deal.

Customizing your email content to align with the preferences and actions of individual subscribers can cultivate a more captivating and pertinent experience, resulting in elevated click rates and enhanced overall email efficacy.

Use Behavioral Data for Triggered Emails

Employing behavioral data to deploy triggered emails represents a potent strategy for amplifying click rates. Klaviyo simplifies the process of setting up these emails; all you have to do is use its user-friendly interface and other features. 

With Klaviyo’s email templates tailored for such triggers, businesses can effortlessly configure automated emails triggered by specific subscriber actions, like browsing a product page, adding items to their cart, or completing a purchase. 

Such automation ensures timely and personalized communication, thus leading to greater engagement and driving higher click rates.

For example, if a subscriber explores a product page without completing a purchase, you can send a follow-up email containing a personalized message such as: “Hi {{ first_name }}, we noticed you were checking out our {{ product_name }}. Here’s a special discount just for you!” Including a discount code or highlighting product features can entice them to return and complete the purchase.

Another scenario involves leveraging cart abandonment emails. In case a subscriber adds items to their cart but doesn’t finalize the purchase, you can send a customized email prompting them to complete their order.

Take, for example, a message that can send a reminder email: “Hi {{ first_name }}, you left something in your cart! 

Don’t miss out on {{ product_name }}.” Including images of the abandoned products and a direct link to the cart makes it easy for them to pick up where they left off.

Post-purchase emails are also effective. After a purchase, you can send a thank you email with product recommendations: “Thanks for your order, {{ first_name }}! Based on your recent purchase, you might also like these items.” This keeps your brand top-of-mind and encourages further shopping.

Utilizing behavioral data to deliver these precise and well-timed emails contributes to a heightened level of personalization, thereby increasing the likelihood of subscriber engagement with your content.

Conclusion: Enhance Your Email Campaigns with Personalization Tags

In conclusion, personalization tags in Klaviyo email templates are a game-changer for boosting click rates and overall engagement with your audience. By harnessing the potential of personalization, you can establish deeper connections with your subscribers and boost the probability of them engaging with your emails.

Just envision receiving an email that greets you by your first name, suggests products aligned with your past browsing, and presents exclusive discounts tailored to your preferences. This exemplifies the impact of personalization tags in practice.

With Klaviyo, you have the tools to implement personalization tags seamlessly into your email campaigns. Whether it’s using demographic data, past purchase behavior, or engagement history, there are countless ways to tailor your messages to each individual subscriber.

Leveraging the goodness of personalization tags in your email template helps you send targeted and relevant content. It resonates with your audience on a deeper level. 

This not only leads to higher click rates but also fosters stronger customer relationships and ultimately drives more conversions.

So, don’t miss out on the opportunity to take your email marketing to the next level with personalization tags in Klaviyo. Explore various strategies, analyze outcomes, and consistently refine your campaigns to enhance their impact. 

By adopting the appropriate methods, you’ll witness a significant increase in click rates and witness your business flourish.

Read Also:

With an adept skill of curating content on multiple genres, Mony has harnessed success as a Content Writer quickly. Find her sharing profound thoughts and opinions on lifestyle, beauty, fashion, pets, and parenting.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *



5 Reasons to Use Magento for Your Next Ecommerce Website

Magento is a hugely popular platform for creating online stores and e-commerce sites. There are many reasons for this popularity including being a fast scalable platform that is also responsive and mobile-friendly. While still being easy to optimize for SEO. If you need help, there is a large community of developers constantly working on improving the platform. There are also helpful agencies like Bing Digital Magento Agency. Along with, a variety of extensions, plugins, and add-ons to completely customize your store and user experience. 5 Reasons to Use Magento for Your Next Ecommerce Website: 1. Flexible and Scalable With Multiple Store Management : Magento has been created with an open modular architecture. It optimizes web pages for faster delivery and has accelerated server response times. It also has efficient backend operations and boosted database flexibility to handle traffic surges. What this means is Magento can grow with your business. When you first build your store, you can start with one module hosting a small number of products.  As you add modules, you can grow your store into thousands of products. This allows unparalleled flexibility. You can also manage multiple stores through one convenient administrative panel. If your store takes off, and you get a lot of traffic the speed improvements will help keep your site up and running. 2. SEO Friendly : Site speed is an important SEO ranking factor. The improved performance of Magento will keep your site running fast and optimized for speed. This software is also helpful in optimizing page traffic, indexing, landing pages, and avoiding duplicate content issues. There are also some great Magento SEO plugins available such as SEO Suite Ultimate which helps with things like meta-tags and rich snippets. And advanced SEO Suite which helps with canonical URLs and things like pagination and indexing. 3. Large Community of Developers There is a large community of Magento developers. There are several very active Magento forums where people help each other and share ideas. Reddit also has a very active Magento community as do many programming websites. There is no shortage of Facebook groups. If you use Magento, you can be sure that there is an active group of developers working on the platform and available to help you if you need to hire someone. 4. Marketing and Shopping Cart Options : There are quite a few tools and plugins available to help with your marketing efforts. Whether you’re trying to create coupons, a multi-tier pricing system, or landing pages there is a Magento solution for you. There are also many shopping cart solutions that enable you to customize the purchasing process. 5. Mobile Friendly The growth of mobile is outpacing desktop use. You want your online store to be mobile-friendly. Fortunately, it’s easy to create a responsive website with Magento. There are many tools that will help make your website mobile-friendly. It’s also possible to have a mobile shopping platform that easily integrates into your existing web store. This platform is really an all-in-one solution for building e-commerce stores. Read Also :  Best SEO Tools For Ranking The Website Would Your E-commerce Website Pass The Cybersecurity Test? Here Are 3 Things You Could Be Doing Wrong


Avoiding Sales And Operations Planning Mistakes

When it comes to sales and operations planning, a lot of mistakes can be made throughout the process, and you won’t be successful. Planning for the sales and the operations is going to lead the organization to the peak of success. But faults and errors are going to cost more than this. For beginners, the sales mistakes chances are enormous. Take a look at the common mistakes and avoid making blunders. 5 Common Planning Mistakes In Sales And Operations The organizational structure and the profit are entirely depending upon the organization’s sales and operational system. Therefore, avoiding these sales mistakes can help you execute best practices and reap the rewards.  Here are five common sales mistakes which can lead your organization to a dark and challenging state.  1. Lack Of Executive Ownership  The big sales mistakes happen when the executive leadership team doesn’t fully own the sales and operations planning process. If leadership isn’t engaged, then it won’t be as successful. If the leaders aren’t involved, it’s essential to understand why. It could be you aren’t giving them the tools to run the company or consider information that is easy to understand. A good technology platform may also be the key. The best processes and people can only take you so far, and technology can help speed up the process and allow the team to shift focus from just calculations to analysis, which is more important.  2.Lack of Cross-Functional Engagement The whole point of using the sales and operations planning process is to make sure the entire organization is moving in the same, right direction. This can be hard to do if there isn’t any involvement from the key stakeholders. If you aren’t having sales, operations, or finance teams engaged in the process, you won’t be successful. Usually, this is due to a lack of a way to translate between the different views of information.  To make the process work, you need to have the same information exposed to each stakeholder in the form they need and understand. You can start small and work your way up to more significant projects, but you need to extend the scope to all the different people and provide the required translation to make sure everyone is on the same page.  You may go through History and How to Increase Sales in Your Confectionery Shop 3.Focusing On Just One Number For years, the mantra of sales and operations planning was to get to a one-number plan, but this can be too simplified and limits the value of planning for many executives. Executives are paid for predictability, and they are hired to manage sales mistakes risk. Planning can be a great tool to help, but only if you aren’t falling for the one-number trap. Instead, it helps plan in ranges and have a best case, worst case, and expected all in the process. The ability to know what can happen if things don’t go according to the plan is priceless information.  4.Complexity It’s essential to keep it simple when it comes to metrics. Companies can become paralyzed by making the wrong decisions when looking at hundreds of different metrics. On the other hand, having things too complex can prevent companies from asking the right questions.  You should pick your big 10 to 15 metrics and then go with them. Then, track these metrics and make the performance transparent. Therefore everybody can understand why these metrics are being tracked, what they are, and how to learn from the numbers. Common sales mistakes can be avoided by knowing the metrics and analyzing the data. 5.Not Having Documentation  In order to learn from past mistakes, you have to have documentation. You need to capture all the assumptions and knowledge that goes into the plan. You need to provide a tool to capture this information and make it easy for teams to contribute. For instance, if you are collaborating as a group using social media, then be sure to capture those chats and embed them into the plan, so you are able to understand the context of changes or decisions six months later. If you aren’t learning from history, you are doomed when you will repeat it and won’t succeed.  Conclusion: Sales and operations planning can give you great results, but you may not achieve success if you aren’t executing the process correctly. These are the common sales mistakes that may happen at any time. If you want to avoid making these mistakes, always look at the operation and data collection before planning. What is your strategy to avoid making mistakes for the sales and operation plannings? Do not forget to share your opinion in the comment section. Read Also: This Is Why Social Media Is Essential in the B2B Sales Process Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

email marketing

Why Email Marketing is the BEST Digital Marketing Outreach in Singapore

Times have changed. Commerce no longer waits for customers to head into a brick-and-mortar store, but instead takes on a proactive approach. Marketers must rely on various tools to reach out to their consumers, create sales channels, and generate revenue. Gone are the days when newspaper ads and billboards took center stage; with technology, digital marketing outreach becomes a necessity as it can reach a considerable amount of users in the shortest amount of time. Marketers often ask us about the most effective platform they should first choose, and our answer always goes back to good old email marketing. Singaporeans are so comfortable with technology, and the majority of the technologically-savvy generation will check their emails at least once a day. Even though it’s one of the most traditional methods, it’s still used frequently because it simply works. Here’s the tricky part: email marketing has to be implemented correctly. Use it right, and it’ll become an incredibly powerful tool. Use it wrong, and you’ll risk turning away customers, both potential and returning ones. Unconvinced? We’ll give you two reasons why email marketing is the best digital marketing outreach, and how you should use it effectively. Whether you’re on a limited budget or hiring a digital marketing agency in Singapore, it’s important to understand email marketing so you can use it to your advantage, especially after your lead generation agency has delivered new prospects for your business. 1. Email marketing provides endless possibilities. Like we’ve mentioned, email marketing may be one of the oldest forms of digital marketing, yet marketers in most industries still use it today as it’s efficient and cost-effective. It involves sending emails to a target audience’s inbox and gives companies a chance to promote their product or service, create brand loyalty, deliver value to consumers; the possibilities are endless. Since there are so many ways to use email marketing, there is no reason for you to stick to one type. As sending the same emails too frequently may turn consumers away, you should find the right balance to keep your readers interested and hopefully increase sales.  Here are two different types of marketing emails that you can send out to engage your subscribers. Welcome emails are usually the first email a subscriber receives after giving you their email address. As it’s the first connection, it’s essential to not only introduce your brand but also make it a memorable one. There are several ways you can do this: you can either share with them more about your brand’s story, invite them to connect via other means (such as social media) or get to know more about them (such as asking for their birthdays). Since the purpose of welcome emails is to increase your engagement with your subscribers, an excellent way to start would be to give them a gift, either a trial or discount code. Informational emails are a series of emails sent to users to keep them engaged with your brand. There are several ways you can do this, depending on your brand. If sales are your priority, you can send out targeted emails informing your subscribers of promotions, discount codes, and holiday sales. If you’re providing software, and your main goal is to increase brand awareness, you can release a series of tips and tutorials on how to make the best out of it. There are so many ways you can continuously engage your subscribers, but remember to keep a steady pace; you want to provide your readers with value, not flood them with dozens of emails. As there are so many ways to use email marketing, if you’re hiring a digital marketing agency in Singapore, be sure to let them know what you’re trying to achieve. Different goals require different types of emails, and your agency needs to know what you need before they can help you get the results you want. Email marketing lets you personalize your engagement. Although every business has a buyer persona, it may not always be the same. As a brand, you may have a range of audiences that differ based on age, gender, and other demographics. The best way to reach out to different audiences is to cater to them differently, and email marketing helps you do so by segmenting your audiences into categories. The idea is to tailor various emails that will resonate with each audience segment and provide them with something exciting and of value. If you use email marketing correctly, you can not only address your subscribers by name but also provide them with something that they want. For example, you can email your VIP members about an exclusive event or reach out to your teen audience about a back-to-school sale. By targeting each segment differently, you can increase the effectiveness of your emails. This is extremely important as an email can only be successful if your subscribers open it, read it, and appreciate it. We can go on and on about how effective email marketing can be, but the best way for you to find out is to try it yourself. If you’re confused and not sure where to begin, now’s a good time to ask for help. Reach out to a digital marketing agency in Singapore, let them know what you need, and they’ll help you achieve it. Read Also: Why Every Business Holder Should Start Using The Drip Marketing Campaign Snov.Io Review: The Missing Piece Of The Marketing Outreach Strategy Puzzle