Tag: Social media
12 Practical Ways to Boost Brand Recognition with Social Media
Spreading brand awareness is essential if you want to become a household name. One of the best places to get your name out there is social media. However, carving out a place for your brand in such a crowded atmosphere can be challenging at best and impossible at worst. However, with dedication and the right social media strategy, you can garner followers and promote your brand and products while engaging with your target audience. Here are 12 practical ways to leverage social media to boost brand recognition. 1. Share Social Media Buttons Having some share social media buttons on your website or blog can help your customers get the word out on your products or services, exponentially expanding your reach. When you make it easy for your visitors to share your content, they’re more likely to help promote your business and recommend your brand to their family, friends, and professional social media connections. Of course, that’s not all you can do on social media, but it's a great place to start, so have one-click share buttons so anyone visiting your website can quickly spread the word. Aside from pasting a few lines of code into your website, it’s an effortless way to boost brand recognition. 2. Understand Your Audience and the Platforms They Use Market and audience research is an essential part of any outreach strategy. So pull out your customer profiles and see what social media platforms they’re on so you can effectively target them. You should also discover the rules and culture of the platform you post on. You can be fast and loose on Twitter, but you’ll want to take a more formal tone on LinkedIn. 3. Reduce, Reuse, Recycle, and Repurpose Content for Social Media You’ll likely be posting on multiple platforms, and you can share plenty of content between them as long as you tailor that content for the platform you’re posting to. Reuse your content, but customize it to the social media network you’re sharing it on. You shouldn’t post a paragraph-long story on Instagram or just a picture with no context to Facebook. And every social media manager knows about the 280-character limit with Twitter, although that may change soon. And it’s not just social media content you can recycle. Turn your blog posts into a series of short snippets with a powerful call to action to encourage followers to click through to your website to read the full story. Post short clips of longer videos as a teaser to drive traffic to your website or YouTube channel. There are endless ways to repurpose your content to power all your digital marketing initiatives. 4. Engaging With Customers: Social Media is Like Customer Service, but More Fun Consumers will definitely let you know if your company gets something wrong on social media. Responding to these comments quickly and effectively is essential for engagement and providing excellent customer service. Of course, you should also respond to positive comments, which can alleviate the burn from the scathing remarks. Reacting quickly and effectively to any brand mentions can immensely help customer engagement and brand recognition. 5. Visual Content: The Popularity of Images, Infographics, and Videos Attention spans are short, and your audience wants instant gratification. You can capture attention and amuse the masses by taking advantage of visual information with images, infographics, and videos. If your content is catchy, funny, or otherwise captures the attention of the masses, you can even go viral, spreading your brand all over the web. Keep in mind that you can go viral for bad reasons, too, which may open you up to negative publicity. That’s why you should ensure that your social media content aligns with your vision, mission, and brand personality. 6. Hashtags, Captions, and Comments Oh My! One of the most critical aspects of social media is being social. Follow others, use hashtags to make your content searchable, comment on other posts, caption photos, and just be social. It’s incredible how many businesses miss this crucial aspect. If your business were a person, it would be social on the feeds, interacting with its followers and other users. So be social, and you can make your brand seem more alive and likable to consumers. 7. Research and Case Studies: The Importance of Authority Content When you post online, you need to have high-quality content. Among this content, authority content is some of the most important. No matter how excellent your outreach strategy is, no one will pay attention to it if you're posting hot garbage. Authority content is content like research or studies carried out by your company that establishes you as an authority in your industry or niche. It garners trust with your audience and proves you know what you’re doing. 8. Educational Content: Making Learning Fun Educational content is some of the most popular content in the social media sphere. Tutorials and how-tos rate highly, for example. So, by using educational content on your brand profiles, you can prove you’re an authority, attract followers with high-quality content, and improve your brand recognition and image all at once! 9. Take a Stand: Promote Your Brand’s Stance on Important Issues Many authority sources are split on this. Some think businesses and brands should stay far away from any political issues. Others believe you should state them proudly. It's up to your discretion. However, brands that have taken a strong stance on their political beliefs have trended and gained popularity. Political issues are always a hot topic on social media; you’re putting your brand out by joining that conversation. So state your brand’s beliefs and take a stance on important societal issues, but don’t stir the pot. While expressing your beliefs and reacting to current events can garner attention, you don’t want to risk alienating your audience or drawing the wrong kind of media attention. 10. Community Service: Show How You’re Giving Back If your brand or business gives back to the community, shout it out online. Take pictures and post them, write about individuals and how your brand’s community programs have helped them, and just let your audience know you’re giving back to the community. Brands and companies that give back to the community gain favor with online audiences. Consumers want to know their favorite brands are giving back, and when they do business with brands that do, they’ll feel like they’re playing a part in the effort, too. 11. Your Brand Voice: Human, Personable, and Humorous Your brand might not be a person per se, but that doesn’t mean you shouldn’t sound like one online. Your audience will know if you’re phoning it in, as the brand voice will sound flat, unfeeling, and robotic. Social media feeds that only exist to sell products won’t get far. So inject humor, keep your feeds centered on human stories and issues, and engage in conversation with your audience rather than merely talking to them. Talk like your brand is an actual person online. Don’t sound like you’re a product. 12. Tag Teaming: Tagging, Influencers, and Partnering with Related Brands Tagging is extremely useful if you’re trying to get the word out about your brand. You’re getting double the exposure and promoting the person you’re tagging simultaneously, a win-win for everybody. So tag whenever you can. You can take this a step further with influencers. Influencers are users who are considered thought leaders on a particular social platform or on social media in general. Note: By sponsoring influencers who have a relevant audience that you want to target, you can reach more ideal customers and boost brand awareness. Partnering with related brands is another excellent way to promote your brand on social media. Final Thoughts For any influencer, breaking through on social media is a challenge. Keep in mind the tips laid out in this article when you develop brand awareness campaigns in the future. Whether you’re leveraging social media share buttons, tag-teaming with other influencers, or working on the perfect hashtag, these strategies will help you boost your brand’s profile in the social media sphere. Additionals: Social Media Usage: Pros And ConsUncover the Benefits of Partnering with a Social Media Agency in MalaysiaHow to Use Videos to Get Real Estate Leads from Social Media with Little EffortHow To Improve Your Social Media Branding By Getting More Instagram Followers And Likes
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5 Ways Marketing Strategies Will Change Post COVID-19
To think life will go back to normal post-Pandemic is a pipe dream. The world underwent a paradigm shift to the new normal, and there is no returning now. The COVID-19 Pandemic has brought many changes we couldn’t have ever predicted. The unheralded health crises impacted nearly everything, from personal affairs to governmental decisions and even corporate matters. Business operations, in particular, faced quite a few alterations. Digital mediums took over the world by storm, and e-commerce businesses experienced a significant rise in demand. These reshaped business activities welcomed a considerable restructuring of marketing strategies. Marketers primarily shifted their focus to online tools, giving digital marketing an unanticipated hype. Given the technological innovations rate, marketers expect to see many more advancements in the marketing department post-COVID-19. Read below to find out how marketing strategies will change after the Pandemic. 1. The Importance of Online Presence: If businesses have to choose one takeaway from the crisis, it would be essential to have an online presence. With strict lockdowns and restrictions on going out, the entire world switched to conducting and participating in businesses online. Many also realized the convenience such platforms bring. Hence, owning a website has now become an essential business marketing strategy. Almost 56% of businesses with a website perform better as compared to the ones without a website. Besides, a website is one of the most powerful digital marketing tools. It marks your presence on the internet and helps you get more reach. A website also lets you upload a customizable flip book or eBook where you can share all necessary details about your products and services. It is an exceptional technique to spread awareness about your brand, attract traffic, and eventually boost sales. A website gives your customers ease of access and costs much less than traditional marketing, and dramatically impacts investment return. It is a proven worthwhile investment. An authentic-looking website enhances your business’s professionalism and adds value to it. Hence, having a website is vital for a business’s success. So, it is safe to say that website marketing will be a critical element post-COVID-19. 2. The Emergence of Social Media: Social media is undisputedly the king of marketing. The world is quickly becoming digitally advanced, with social media users increasing rapidly. Nearly 83.3% of people use social media worldwide, and the figure is likely to grow by 10% each year. Not only that, 71% of businesses have a social media account, out of which 90% experience improvements in sales and growth. 90% of users connect with brands through social media, and 54% of consumers make purchases from brands after scrolling through the brand’s social media account. The statistics above prove the criticality of a social media presence for businesses. The future is uncalled for, but one thing is for sure; social media’s regime will only grow. Social media helps connect brands with potential customers and allows marketers to make informed decisions based on the target audience. It also gives businesses an incredible opportunity to grow. The paid advertising options on Facebook, Instagram, and Snapchat are the easiest, quickest, and most affordable promotion plans for your business. So, you can popularize, promote, and increase your brand’s overall ROI without breaking the bank. Social media is here to stay and quite possibly grow into a platform unimaginable. Hence, social media was, is, and will remain, marketers, fundamental focus. 3. Video Marketing: Video marketing was every marketer’s favorite even before COVID-19 and is still growing phenomenally. Studies confirm that videos interest more users than any other graphics form and carry great potential for attracting customers. YouTube and other video streaming sites are experiencing an incredible increase in usage. These sites allow businesses to market their products and services or raise brand awareness in the form of high-quality videos. Video content also plays an essential role in emails. It exceptionally increases your email’s click-through rates and decreases the unsubscribe rates. Additionally, it boosts your SEO by attracting traffic and increasing your site’s searchability and visibility on different search engines. After seeing how effective video marketing leaves on the brand and consumers, it is likely to grow and remain a powerful marketing strategy in the future. 4. Customer Retention and Loyalty: One major disadvantage many businesses had to face due to the Pandemic was to cut down costs in essential areas like marketing. As a result, markets had to shift their focus to different, long-run marketing tactics like building customer loyalty. Customer loyalty helps you stay one step ahead of your competitors. Loyal customers give you valuable feedback, increasing your business’s rating and eventually attracting new customers. Building customer loyalty considerably reduces your marketing spending, but retaining a customer also leads to a more profitable outcome. Remember, customer retention is what powers customer acquisition. The free word-of-mouth promotion your business gets from loyal customers is one of the most significant benefits of building customer loyalty. Loyal customers are also likely to make purchases repeatedly and trust your business enough to pay premium prices. 5. Less Is More: The Pandemic has stipulated marketers think about innovative marketing strategies without having to go all out. They have to find ways to develop creative marketing campaigns, which are both practical and inexpensive. Moreover, with a limited budget, marketers have restricted resources which they have to ensure to save for more than one campaign. In short, the coronavirus has compelled marketers to do more with less. Marketers need to make efficient use of technology to find solutions and make decisions quicker. The “less is more” trend will continue long after the Pandemic is over as marketers turn their attention to enhancing innovation and improving skills. Conclusion: Businesses will undoubtedly have to deal with the pandemic effects for a long time to come. However, organizations have to push ahead. The Pandemic led to several changes in consumer buying patterns which marketers cannot ignore at any cost. The changes in consumption techniques encouraged marketers to think ahead and think creatively. Even though companies cut down the cost of marketing immensely due to COVID-19, the role of marketing has thoroughly increased during the Pandemic. However, there is still quite a lot of room for growth and innovation. These alterations in marketing strategies are likely to continue and grow post-COVID. Read Also: Key Components for Your Marketing Stack How To Foolproof Your Digital Marketing Strategy? Why Email Marketing is the BEST Digital Marketing Outreach in Singapore
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5 Steps to Building an Influencer Marketing Campaign
Brand influencing existed before social media, but (intelligently) centered more around events than individuals. An example would be a group of young people enjoying a brand of beer at a football game while also encouraging the other fans to drink it. There are, of course, many other examples of individuals outside of social media being used as brand ambassadors (athletes wearing branded hats, musicians using only one kind of guitar, etc.), but in the world of social media where these potential influencers have 24/7 access to their fans (and vice versa, just as importantly), there is almost endless potential for these individuals to drive business revenue through their influence. The vast majority of those individuals who successfully influence branding outside of social media tend to be very popular individuals. With social media, if you reach out to the right influencer in the right niche, even if they only have a reach of a few thousand followers, they can help your brand grow and sell. Here are five steps to building a solid influencer Marketing Campaign, even for small, niche social media markets. Have Realistic Goals One of the many appealing things about an Instagram marketing campaign is the price tag range, as there truly is a deal out there for every company and every potential brand influencer. Some goals for every campaign should be to reach a brand new audience and to reestablish trust from your current buyers. If you’re a web-based company (and if you’re not, you should be thinking of ways to monetize your good or service via a website), increasing traffic to your site should also be on the top of the goals board. The level at which you measure success in each of these fields is up to you, but some improvements in all of them should be met, even if your only investing $80 into a local influencer with 4,000 followers. 10 new followers on your page and a percentage increase for web traffic are realistic and easily-measurable goals. Match the Message to the Niche For micro-marketing campaigns directed towards the followers of a given influencer (maybe a quarterback at the local college), be sure to create a message that will resonate with those followers. It’s important to do research here, as many influencers get heard due to accomplishments, but take on a much more personal persona on social media. For instance, a person may be famous for golfing but is a huge gamer in his or her free time, and most of the social media posts are related to gaming. In this case, if you could create a message that somehow tied in golf and videogames, your odds of meeting your goals increase by quite a bit. Easier typed than done! Let the Influencer “Sit at the Table” There is no audience with a more direct niche than an audience that follows a single individual’s life through the lens of social media. With this in mind, no one knows what that niche likes more than the influencer themselves. Inviting the influencer or influencer to share opinions on how the message is to be conveyed will not only resonate with followers but will also make for a more passionate message from a said influencer. Take Advantage of Analytics Social media analytics are instant, virtually free, and extremely easy to understand and utilize for the betterment of your campaigns. The beauty of having a sole person delivering your message is that you only have to talk to one person (or, perhaps a small team) to implement changes to that message. This can even be done during a campaign and should be fully taken advantage of. Making tweaks and changes based on audience response is incomparably easy to do on social media. Grow Every real influencer’s goal with social media is to grow their audience. For some, it’s no doubt equally as satisfying to the psyche as it is the wallet, but to most, they know that the bigger the audience, the bigger the paycheck. As a team or individual just starting out in the influencer marketing business, you, too, should be hoping to grow your reach. Finding out what works and what doesn’t is the name of the game with small dealings. Learn from those mistakes, widen your niche, and invest even more working with an influencer whose audience (and investment) is a little larger. Repeat and reap the benefits! Read Also: How To Execute An Effective Video Marketing Campaign A guide to Running your Instagram Marketing Campaign
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How to Use Videos to Get Real Estate Leads from Social Media with Little Effort
Being a real estate agent is already a tough job. With all the other agents out there and the competitive market, agents need to do their best to win their share of the market. But it has become even harder in the market since the direct marketing strategies are not as effective as they used to be. hard-earned cash is spent on ads on Facebook and Google and little is returned. The Roi of direct marketing strategies is not satisfactory. This does not seem to be a one-time decline in the performance of direct marketing methods. There seems to be a logical and meaningful trend emerging in the market: the audience is exposed to too many marketing messages and has started to ignore all-the-same ads. However desperate it might make agents, especially those new to the business who do not enjoy the advantages of word of mouth and referrals, repeating the same mistake over and over is not going to fix anything. There should be another turnaround to this predicament. And that is to look at the problem and think of what the audience wants. The Root of the Problem: Bad Content Real estate just like any other field in business is overwhelmed with the huge load of marketing messages in which real estate agents all claim to be the best, but most offer the same message. A brief look at the ads on social media platforms and Google shows that a majority of ads are centered around the agents and few focus on the needs of the clients. “Content is king”, said Bill Gates back in 1996. Back in the day, he saw the potential internet has and saw the content as the pivotal point. The content indeed turned to be the king. In an era, where people are tired of all those ads with nothing to offer, content is the key to stand out and be unique. Of course, everyone can make content, but not everyone creates great content. But what is great content? the long and the short of it: content that your audience is looking for on the internet. It caters to their needs and problems. Real estate is quite complicated in the eyes of the homebuyers and home sellers. They have many questions which they try to find answers to. Agents who focus on these questions and problems tend to become the go-to guy. The expert they are looking for. Videos, Videos, Videos We simply cannot highlight this enough. Watching videos is now easier than ever thanks to the advances in technology which has resulted in an increase in internet speed. Every day millions of videos are shared across different social networking platforms like Facebook, Instagram, Twitter, etc. on the other hand, YouTube as the biggest video sharing platform has made videos easier to watch. This is all good, but the problem is unlike watching videos, creating them is not easy. The great content we mentioned in the previous paragraph is offered best in the form of videos. roomvu market update videos A bad video should be better than no video, right? Wrong. Reputation and brands are so delicate in real estate that it is not recommended that agents risk them by using poor videos. As videos are hard to make many agents would rather stay away from them and forget about the benefits they offer. With a few searches on the internet, agents can find many great tips on how to record their own real estate videos and also the ideas to base their videos on. Another option is simply to hire professional real estate video creators to do the job for you. It might seem like extra expenses, but the ROI is definitely worth the cash you spend. roomvu neighborhood bio videos Social Media, Automated Social media is one of the greatest avenues to generate leads in real estate. The features popular social media platforms offer, like Instagram live for real estate all help agents reach their audience on a larger scale. If you have the time, skills, and patience to manage a couple of social media accounts properly, create appropriate content, and keep it consistent, go ahead. But given the hectic schedule, most agents run; it is unlikely. The only way to make it as a real estate agent on social media is to keep it interesting, informative, and valuable for the audience and keep it going all the time. This is probably what keeps most agents away from giving social media a shot as they do not have the time, skills, content, etc. All these do not mean agents can't enjoy the benefits of social media. In fact, social media automation systems like roomvu real estate social media automation calendar can take care of all from content creation to sharing them on social media accounts. There are many platforms that offer social media automation. roomvu does what needs to be done effortlessly and also offers a free calendar. All agents need to do is connect their social media accounts and pick the right content provided by the roomvu content factory and then let the technology do the rest. roomvu social media calendar Final Words Whether agents like it or not, they can't insist on old-school methods. Furthermore, direct marketing methods too are failing due to being all the same and offering no value. No one clicks on ads anymore. It does not mean that ads are bad. The problem is that they offer nothing other than a bunch of claims which the audience is sick and tired of. What is suggested here is that agents need to take on a novel approach towards their marketing efforts. Coming across as a helpful expert who is always out there sharing valuable information and helping the audience with their needs by providing insightful answers through valuable content in the form of videos. This mindset requires patience and consistency as the desired community is not built overnight. Thinking of customers and their needs and concerns as the highest priority instead of claiming to be the best agent out there, is the key to success in real estate’s highly competitive market. Read Also: Best Transaction Management Software for Your Real Estate Business 8 Social Media Tips for Your Business How to Start Social Media Agency in India 5 Easy Estate Planning Tips to Help You Plan for the Future
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Social Media Usage: Pros And Cons
The impact of social media usage on all our lives is immense these days! There is hardly anyone who doesn't use social media today and thus, the number of users keeps increasing every day on these social platforms. Sites like Facebook, Instagram, Twitter, WhatsApp, etc. have seen a massive surge in the number of users in the past few years and with the ongoing digital revolution, it is surely going to see more such upfront. But is this good for the common people? Are people benefitting or losing more in this social media revolution? What are the advantages and disadvantages of using such social platforms? Well, we shall discuss this in detail below as to what are the pros and cons of social media usage. Read on Pros The major benefits of these social media sites lie in the vast reach it has around the world. It is a mode of communication and connection that is formed between people sitting in any corner of the world. You can use social sites to get in touch with them anytime you want. Apart from that, these days the social platforms are used for marketing and advertising purposes which target the concerned audiences and reach out to them without having to invest much in the promotions of products and services. These sites are easy to handle and thus needs no help from anyone to be handled. The social sites have saved people a lot of time and money in such promotional events which otherwise needed a lot of it to be invested. These are some of the advantages of social media that must be taken into consideration. Cons Though there are not many disadvantages of using social media, there are some which you need to know. Like there are many fraud people who fake their identities to con you personally and professionally in these social sites. Apart from that, the need for an active internet connection all the time to get social media services is also an issue at times when you don't have a connection. Also, the idea of over-indulgence and exposure in these social sites also call for a “no personal space” issue for many of us. There are some of the advantages of using social sites that people must have knowledge about! The closure If we go by the online facts collection site, the number of active users on social media sites have already crossed a billion and more. There are various usages of social media in terms of knowledge, entertainment, skills, tech and many more and thus we cannot say that social media is useless. Unlike before, when these social sites are only used for chatting and communication, today these platforms are used for various purposes which is one good sign. But we can also not ignore the dark side of these social sites wherein cases of fraud, bullying, using identities, etc. have been reported. Thus, it can be concluded that there is both the good and bad side of social media usage which needs to be taken care of by the ones who use it for any purpose. Read Also: Using Social Media To Promote Start-Up Businesses 5 Steps On How To Market Your Business Using Social Media How To Start Social Media Agency In India
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This Is Why Social Media Is Essential in the B2B Sales Process
Social media has been the cornerstone of B2C marketing for a long time. However, when it comes to B2B marketing and sales, it is only fairly recently that social media channels have started to dominate. And while most B2B marketers now realize the enormous potential of this type of marketing, only true experts have figured out that simple presence on social media is far from enough. To raise awareness of your business, you need to be social on social media, which is, after all, very logical. In other words, you need to initiate relationships, interact with people in a personal way and absorb your customer’s feedback. But apart from this, you also have to showcase your expertise in a humble way, listen to the voices and trends in your industry and keep an eye on competitors. Marketing your business on social media can help you generate leads, improve website traffic, increase sales and create a brand identity with your target audience. That being said, the sooner you realize that investing time and money in social media is necessary, the better results you will get. However, this type of marketing, just like crafting a Sales Enablement Strategy, takes time and skills. Let this article be the first step on your journey to improving your B2B social media marketing. In it, you will find out the reasons why social media is essential for B2B sales and the tips on how to improve your sales through social media channels. Why is social media so important? Have you heard of social validation? Social validation is a basic human necessity and its presence has but skyrocketed thanks to social media. According to the Content Marketing Institute’s report from 2017, as much as 83% of B2B marketers use social media as their preferred marketing channel. And even though increased brand awareness is one of the main goals of social media campaigns, it is far from being the only impact of this type of marketing. As the matter of fact, social media is right at the top when it comes to the factors making the biggest impact on purchasing decisions, closely following industry analysts and web search. Therefore, it is obvious that social media is essential for B2B sales. If you want to increase your B2B sales, you need to use the following social media platforms: Facebook Without a shadow of a doubt, Facebook is the number one platform. It is important for creating a community, marketing, and advertising, as well as influencing decision makers. LinkedIn As a platform originally intended for business purposes, LinkedIn is as influential as Facebook in some segments. Twitter Twitter is the final element of the social media triad, but slightly less important than Facebook and LinkedIn. You may be wondering why Instagram and Snapchat are not on this list. And indeed, these two platforms, especially Instagram, are great for marketing. However, they are more effective for B2C marketers. Benefits of social media marketing for B2B sales To give you a clear picture of how social media can increase B2B sales, we will list some of the main benefits of social media marketing. - Firstly, it builds brand awareness and visibility. - It serves as an effective distribution channel for your business’ ideas, content and offers. - You can create PR opportunities, brand loyalty, SEO, as well as positive web mentions by building brand advocates. - Social media marketing drives new leads into the funnel when combined with whitepapers, fact sheets, eBooks and other content offers. - Have you tried to use social media to increase the number of email subscribers? If you want to add more people to your mailing list, this will do wonders for your business. - Moreover, this type of marketing is great for B2B customer feedback program and understanding the needs of your leads, customers, prospects, and advocates. - Social media marketing can greatly improve your SEO results through third-party links, mentions, and interest in your content. - You can build trust with your buyers by educating them and helping them understand the major factors that influence their purchasing decisions. - Social media is perfect for B2B loyalty rewards programs and customer care. Challenges of B2B social media marketing There are always two sides of a coin. In spite of the numerous benefits of B2B social marketing, there are also certain challenges that B2B marketers face on a daily basis when it comes to social media. When in Rome… If consumers use social media for connection and entertainment, your message needs to address these requirements. In other words, you shouldn’t slip into business jargon on Facebook or post silly memes on LinkedIn. Apart from that, you should try to establish a deeper connection with your customers by finding out what they read, what they comment on and who they follow. This will help you better understand your prospects and existing customers, and tell them what they want to hear and how they want to hear it. Being present 24/7 When your audience needs guidance or asks a question, you should be there for them. It is all about responding when they reach out for help. The challenge here is to anticipate such moments and be ready to shine. Create a list of tips, reviews, product demonstrations, and video tutorials, and promote them through paid search and social advertising. For this and similar reasons, you should constantly use social media for real-time marketing, an increasingly popular method which allows you to engage with your customers instantly. Cherishing your influencers Finding your perfect influencer and starting a conversation with them is one of the keys to a successful social media campaign. To choose the right influencer for your brand, you need to study their audience, understand why they engage, what is their reach, style, and many additional aspects. Getting serious about selling on social media Once you have put in a lot of effort toward entertainment and connection, you need to sell. After all, that is the main goal of each business. To grow your website traffic and nurture leads, you need to match your marketing efforts and sales goals. When you engage with the knowledgeable, empowered and well-connected customers, you practically close the gap between the social world and the business world. The elusive ROI Oh, the infamous ROI… This is definitely among the top challenges for all marketers, not only in the B2B field. To get a satisfactory return on investment, you always need to give your customers new and fresh content on social media, as well as attend to their needs and join conversations with influencers. Then, when everybody starts listening to what you have to say, seize the moment and make the final move. It is all about timing. With the right timing, you can sell everything, even ice to Eskimos. The future of B2B sales Everybody is wondering what the future of B2B sales will look like. So far, we can identify three main trends. The buying process will become easier In essence, a more open approach to purchasing is obviously emerging, as well as a multi-channel unified experience closely resembling the B2C experience. Moreover, along with those two, the need for highly personalized interactions will result in increasing buyer trust and lead to more data becoming available. The focus will shift to long-term customer value Businesses will have to focus on customer needs and customize their selling approaches, Also, adding value to products and services will be an indispensable part of every sales process. In addition, selling will become more intelligent. In other words, sales teams will need to educate customers about their needs and engage with stakeholders and decision makers to discover and highlight those needs. Data and analytics will play a major role in creating customer value The days of guessing in sales have long gone. To create value for customers and interact with them effectively, social media marketers will have to use data and analytics through: - science and sales - AI and the virtual experience - sales and the social business In many of these strategies, social media will play an important role. From the multi-channel approach and market intelligence to education and connection, B2B sales will be impossible without social media platforms. Finally, from a technical point of view, it is evident that outsourcing social media is becoming increasingly popular. This is a strategy that can be very effective, especially for small businesses. However, if you decide to do this, we advise you to be careful and avoid the most common social media outsourcing mistakes. How to Sell More on Social Media Now that you have learned why social media is so important for the B2B sales process, you probably want to know how to use social media to increase sales. Here are the five useful tips on how to sell more and better on social media. Choose the right social network(s) Not all the platforms will work for all businesses. When choosing the best social media channels for your business, you need to consider several factors: - your niche - your audience - your goals For example, according to a study by Google and Millward Brown Digital published in 2015, the number of decision makers aged between 18 and 34 years increased by 19% in only two years (from 27% in 2012 to 46% in 2014). This is why you need to find out the favorite platform of your customers and tailor your message to them, the network and your brand. Remember – no business jargon on Facebook or crazy memes on LinkedIn. Be active on LinkedIn Whatever other networks you choose, keep in mind that LinkedIn is a must. When it comes to B2B marketing, this platform is essential and you can’t risk not using it. To shine on LinkedIn, you will have to be very active. This means that you should: - use LinkedIn’s Saved Search feature in order to create a search based on your ideal customer profile and be notified each time such a person signs up - join and participate in LinkedIn groups to build your network and referrals - connect with potential customers to start conversations Contribute to existing conversations This goes for all the social media networks you are active on. When you contribute to conversations about your brand and interesting topics in your industry, customers see this as adding value. The best way to do this is Twitter and its search function, but you can use other networks too. Share relevant content More and more B2B buyers search for information on services and products on social media. Your answer to this should be simple ‒ sharing relevant content. This is another way to add value, and you can do it by providing white papers, product sheets, case studies, webinars, comparison worksheets and so on. In addition, you can share useful blog posts, infographics, tutorials and other types of content. In a nutshell, you can share anything that you think could help your customers. Use the right tools Finally, using social media for marketing purposes without different kinds of tools is practically impossible. There are so many aspects software tools can improve and so many ways they can help you rock your campaigns that not using them is a real waste of time. Using effective social media marketing tools will help you find more relevant content, schedule your posts, measure and analyze the effectiveness of your campaigns, as well as use that data to improve your future campaigns. Wrapping up : Social media networks are becoming an essential part of every B2B sales process. However, in order to sell more on social media, you need to understand all the benefits and challenges of this process. This is definitely not a one-time activity. Rather, think of it as of a long journey that includes a lot of small steps. It’s a long way to the top if you want to rock your B2B social media campaigns. But if you take all the steps that we listed, you will find that the results will follow. This is one of those journeys that you have to enjoy if you want to reach your destination. Read Also : Social Media Marketing: Six Trends To Keep Your Eyes On Social Media Marketing Role In Technology
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How Social Media Can Boost Up The E-commerce Industry
Innovation is essential to attain success in any field. It becomes all the more important in the business sector. Trade and E-commerce are always evolving and is hardly ever stagnant. Over time, there has been a massive change in the mentality of customers. Thus, it is necessary for business owners to keep up with these changes and alter their marketing strategies accordingly. Failure to do so will result in losses in business. If you are catering to millennials and Gen Y, then you have to understand their psychology. You have to think and perceive things like them. The new generation is dependent on technology and electronic gadgets. They hardly get time to go through day’s newspaper. So, if you limit your advertising strategies to traditional media, then you will fail to make a mark on the minds of new-age buyers. Invest time and effort to understand their mentality. It will offer valuable insight that will come in handy to revamp marketing strategies, with the help of social media. Source Keep an eye on customer behavior : Charting the behaviors of the customers on your site is a must if you desire to target the new-age clients correctly. If you can influence these people positively, then your advertisement techniques will be successful. Specialized software and digital tools are available, which help online business owners to watch and monitor client behaviors. Not all clients will offer feedback or take part in online surveys, which help traders to finalize their marketing strategies. If you can monitor the online behavior and activities of a prospective client, you will be able to understand his/her needs. Depending on the analysis of this data, you will be able to chalk out the perfect advertisement strategy on social media. Source Using online influencers : Their idols greatly influence youngsters. Whether it is pursuing their aspirations or taking pointers for the latest fashion trends, millennials depend heavily on the virtual world. It is here that online influencers play a massive role in manipulating a person’s purchase decisions. Youngsters have a particular liking towards action stars. If you come across a picture of Vin Diesel, sporting lotto shoes, then you will try to copy the same look. Thus, your search for the perfect lotto shoes online will commence. Such individuals, who have imminence following on the social media, can later customer behaviors easily. Business houses, big or small, have recognized the importance of social media influencers. Thus, companies are approaching these individuals to promote the products to the target clients. Special offers on social media platforms : If you think that social media is only useful as a marketing platform, it is about time you shun that notion forever. This platform will also assist a business owner in increasing his/her sale of products. Yes! By now, you must have understood that social media platforms are millennials’ and Gen Y’s playground. Thus, the best way to attract their eyes and compel them to make a purchase is by announcing special offers or new launches, which will feature exclusively on social media. As these individuals are always hooked on their Facebook, Instagram, Twitter or MySpace accounts, advertising or offering exclusive discounts on these channels will ensure that your target customers don’t miss out on the opportunity. New-age buyers are always looking for a good deal on quality products. If you offer the best goods and services, at exclusive discounts, there will be an immediate rise in your overall sale. Sending the word out to millions, with the touch of a button, would not have been possible without access to social media platforms. Source Create exciting and visually appealing contents : Creating and posting content, on social media are mandatory for any business operator. Online marketing has surpassed traditional shopping. More and more people, especially millennials and Gen Y depend heavily on online shopping because it is convenient and saves time. If you desire to stay in the limelight for all the right reasons, then publishing interesting content about the company and the brand is a must. But dry words alone will no longer make the cut. You need to spice things up with visual stimulators. Graphs, infographics and related images will not only enhance presentation but will also add value to your content. Presence of infographics offers the information in a summarized format. Source Social media will strengthen the communication bridge between the sellers and the buyer. The producers can inform clients about the launch of a new product or the positive aspects of existing goods, while customers will be able to send their feedback to the manufacturers. The business owner has to pay heed to these feedbacks and make changes accordingly. If now, then clients will switch over to another company in no time. If you continue to lose customers, it will harm the goodwill and status of the company in the business arena. Read Also : How To Boost Traffic To Your Small Business 5 Steps On How To Market Your Business Using Social Media 5 Affordable E-Commerce Shopping Carts For Small Business
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How to Boost Traffic to your Small Business
We read about new startups coming up with their services and products on the market almost every day. The story of most of the entrepreneurs is same; a team of hard-working people coupled up and managed to string some money to get off the strip to finally cruise in the field of business. Unfortunately, most of them have to close up shop for numerous reasons. Being an entrepreneur, one should be able to learn so many things, all at once. Failure teaches a lot, and there’s always a way out of the mess in every field I can imagine of. Some make it to the next level, which is; a small business: one that has steady growth and ensured revenues. Since a considerable number of people have moved on from the offline world to the digital arena, business firms have to evolve their marketing strategies as well. Failing to do so will only make your business get out of the market in the end. To create a hurdle for failure on your way, the most important thing today is to opt for some affordable digital marketing services. Affordable is necessary to cut the overall costs because initially, most startups do not have enough financial resources. What digital marketing does is that it attracts people towards the services that you have to offer to them. The four primary pillars that digital marketing works on are content, communication, community, and commerce. Let us circle around these pillars in brief. Content : To enhance your visibility to the public, you need to have a presence on the platforms that people use frequently. You must spend a little deal of your precious time and money in buying a website which can be used to reach out to the people. But to be able to generate some customers from there, you need to put some content over there to lure the masses. Content Marketing does not directly promote the business. If done correctly, it attracts the targeted audience, which can eventually drive to profitable customer action. Communication : As it is said; it takes two to tango. Although it does not precisely fit into the context, the rough meaning it carries here is that you must not focus only on speaking. Give the visitors a platform to respond to you as well. This can be achieved through adverts, personal communication with people who seem to be interested, and social media. With the application of email address at almost forum, there’s a very thin chance that people will not go through yours when they open up their account. Community : This again is customer engagement but in a slightly different way. Because of the presence of social media, businesses have the liberty to interact with their audience to understand their opinions about them. Visitors can help you improve your services to an all-new level. These platforms occasionally make changes to their policies as a whole, so you must go through them every single time they amend. If you don’t manage accordingly, well, get ready for the consequences then. Commerce : Regardless of where people choose to buy a product, it all starts with the internet today. A significant number of people search for a product online and read about it in different places to know about it as much as they can before paying for it. Digital marketing commerce meets the needs of consumers based on how they research and purchase. Review sites are the places where people spend most of their time to read about the products, and then is the online shopping stores. People use multiple applications on their smartphones to look out for the product description as well. Summing Up : Traffic is the backbone of every business, and that is why it needs to be taken care of, for better growth. Enterprises survive in the competitive market only when they have enough customers. Note that you must never compromise your quality for quantity. While there are a lot of things like SEO, SEM, PPC, this article was about what exactly can digital marketing do for your business to grow over the years. Smart and hard work must go hand in hand to reach the top of the business ladder. Read Also : Money Borrowers, A Profitable Business Building A Brand For Your Small Business Google Maps Marketing: Guides On How To Boost Brand Advantage Why Every Business Needs Digital Marketing
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How to Master Social Media for Businesses & Entrepreneurs
The general approach to social media marketing has been a broad topic, and different experts have made their contribution towards this issue. Entrepreneurs are among those who have been immersed in social media marketing with good levels of success, and many upcoming businesses would like to learn how to capitalize on social media for business. To benefit from social media, you have to master how it runs and the benefits it could have for your business. Here are some ideas on how to master social media for entrepreneurs and businesses. Be Committed to Social Media: To understand how social media operates and some of the opportunities that entrepreneurs could exploit, it’s essential to commit to social media. Like different forms of marketing, social media could pose a challenge because it’s not easy to grow the audience and increase engagement. Too often, brands give up their social media to companies to manage their social media daily postings, and this has revealed that the lack of expertise in social media management should not prevent you from excelling because you can find experts to work within social media management. Listen to Customers: Some businesses focus only on promotion instead of addressing the concerns that are raised by customers. A perfect social media strategy should focus on listening to what customers are saying, not always promoting to them. Social media should be a way to get social and engage with your audience to create a bond that would lead to conversions in the future. Marketing right away could interfere with the process and make it challenging to get people to trust your business. Focus on Select Networks: Not every social media platform out there is going to give you results while building an audience for your business. Just choose two or three that are likely to provide the best results and put all effort into promoting the business on those. Experiment with Video Marketing: Content is the cornerstone of marketing, and with this, you have to be creative. There are many ways you can reach your target audience including through sharing images and with written text. However, the video is quickly gaining traction as a way to address audiences. Come up with good video content and distribute it across different social media platforms. Check the pages of your competitors to see the videos they are making to find ideas you could replicate. Boost Content at a Targeted Audience: You don’t need to be an expert to be successful in social media marketing. There are many tools available that you could use that will help you to reach the right people. Boost content using the paid advertising solutions available to reach your targeted audience. It will help you achieve your goal faster than when doing it manually. Every business is on social media, and as an entrepreneur, you should try also to make a step to get your business more visible. With more than 3 billion people using different social media platforms today, it’s easy to market your business and reach the right audience. What you need is to master social media to know how to target your ads and content. Read More: How to Start Business Like Swiggy? Using Social Media to Promote Start-Up Businesses. 5 Steps on How to Market Your Business Using Social Media.
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5 Steps on How to Market Your Business Using Social Media
Social media has today become a popular way of enabling customers to research and discover brands of different products offered by different business entities. The platform has also helped marketers of various products reach their potential customers with just a click. Currently, a very high percentage of marketers prefer marketing their products and services using social media due to its high coverage, unlike other forms. Some of these social sites include Instagram, Twitter, Facebook among others. However, for you to successfully gain traction in this you need to follow the essential steps below. 1. Start By Reviewing Your Business Objectives : Although many people tend to skip this step, it is very important, to begin with, it in order to find a niche market on social media. However, an evaluation of your business objectives will help you to successfully develop an appropriate social media marketing plan for your business. For instance, if one of your business objectives aims at growing your market share in a certain region, develop a social media marketing plan that fully supports such an objective. Above all, remember to stick to your objectives when posting or engaging your fans and followers on your social media page. 2. Plan On Where To Spend Your Time : You need to have a clear digital strategy for you to successfully drive sales on social media. Since each social network has a different audience population, you should strategize on which platform to use on the basis of your target customers. The following is an example of population differences: Approximately 70 percent of people use Facebook, making it the topmost social network. Approximately 60 percent of Facebook users comprise of a female. Most of the Instagram users are aged between 18 years and 35 years From the above highlights, you need to choose a social network that will best work on your products and services in relation to the target audience. 3. Create High-Quality Contents : Coming up with high-quality contents can really engage your audiences. The contents can be shared across a number of platforms and harvest more interest in that particular brand. This means that the contents should be actionable, informative, shareable, and relevant to your target group of audience. 4. Always Be Active And Responsive : Potential customers, fans, and followers will always congregate to the business’ social site and post their comments. In the process, they will expect the business to be social to them. A timely response will always create a positive relationship between the company and the customers. However, some companies tend to create automated responses on their sites to the customer. As a result, the automation gets the company’s brands in trouble due to inappropriate responses. This can inadvertently promote negative attention making the business look uncaring the customers. For this reason, all automated responses should be avoided to give consumers a positive perception during the interaction. 5. Stay Updated Always : Always ensure that your social network marketing plan consistently reflects the times. This means that you should always stay ahead by developing a list of resources you are planning to use. In summary, although social media is widely used to market brands today, the marketing will be a success if the above steps are keenly followed. Reviewing the business objectives, creating high-quality contents will always attract a good number of customers. However, you should always be responsive and updated in order for you to maintain your potential customers. Read Also : 5 Marketing Tips To Help Grow Your Business On Instagram Discovering A New Promotion Position For Your expanding Search Engine Marketing Why Every Business Needs Digital Marketing
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Using Social Media to Promote Start-Up Businesses
Social media has changed the concept of business marketing. A few years back, huge businesses with big-budget promote their brand in a way which was even more appealing for the customers so their exposure was far better than Start-up businesses. Social media marketing is a source which gives the opportunity to the upcoming business holders to communicate with their clients via their social networking accounts so they can have a better chance to reach to a big audience. There are several popular social media platforms which people are using to promote their business without spending any extra cash. There are three main advantages which we can get from social media, A huge part of our society is using Facebook, Twitter, LinkedIn, and Instagram so it is easy for a new business owner to reach to a big audience in no time. When you gain some customers who rely on you for quality, they will start recommending your services/brand to others. New customers will then approach your page and you will have a bigger community for your brand. Reliability is not a single time earning, you have to improve your services to make your clients even happier with the products they are getting from you. When your clients will be able to contact you, they will ask for something they want from you and you can strengthen the bond between you and them by addressing their demands and replying to their concerns. Seeing positively, we can enlist so many advantages of using social media to promote your business, the biggest advantage is that it is free of cost and you do not need to spare extra cash to advertise about your brand. But as the title says, we are not only looking at the advantages, we are taking a bigger view of what social media does when we use it to promote any start-up business. As we are talking about start-up business, it is obvious that a new firm is not yet famous and it needs a lot of effort and a careful approach to pass things positively to the clients. Social media, at a point, can be risky for start-up business promotion. You need to adopt a consistent strategic and professional tone while building your online community. Make sure to entertain each and every client who approaches you at your social media pages. You must keep some points in your mind while managing your social media accounts. Keep your tone steady and professional. Use simple language to chat with clients. Never share any information at general chat panel when clients are asking for a specific service, discount or price, get to their inbox and send a message there. Keep one thing in your mind that you will never get positive responses only, there will be some people who can criticize you or even talk rudely to you, never get involved in absurd discussions, rather answer them politely If they address you directly. Make sure to update your content on a regular basis. Never leave your accounts silent for a while, try posting some material daily. If you do not have time to manage your social media accounts, hire someone for this purpose but do not leave them unattended. Try to follow your competitor’s accounts to see what and how they are offering to the clients. Make sure to check famous brands’ pages to improve the quality of your service. It needs complete planning to set objectives and reach a targeted audience in a specific time limit. You cannot just go where the waves take you, rather you need to check for each and every word which is being posted from your side. Keep one important thing in your mind, people get bored easily when they get simple sales messages from you or the content that is scheduled to be forwarded automatically, keep your messages personalized and live. Concluding the discussion, we are giving you a short plan to work with social media to promote your start-up business. Before you take a plunge into the world of social media, wisely plan a few things. What are you going to say to your audience? Monitor your speech carefully while you are speaking to your audience. People do not like monotonous replies, keep your tone lively and friendly. Try to give them confidence that their concerns will be taken seriously. Don’t refuse to talk to anyone. It will cause serious damage to your reputation. Who is going to take the responsibility to say? Make sure that the member of your team who is going to reply to your clients is a sharp, highly qualified and social person to handle this responsibility. Do not shift this responsibility so often, people like a familiar tone every time they try to contact you. When you are going to say? Another important thing to decide is when you are going to post your content, how often you are going to update your post wall, and what will be the schedule of your promotional posts. Keep everything managed and well prepared and do not take social media as a piece of cake. Remember one thing, it is the best source to uplift your brand if used carefully and it can be the worst jerk to your business if not handled wisely. Read also: How To Get More Likes On Instagram How Social Media Playing A Role In Career Building 8 Expert Ways To Build Your Personal Brand On Twitter!
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