If you’ve started an online boutique, this is such an exciting business endeavor to launch. You’ll be able to have access to amazing items, connect with new people and create a financial asset. However, before you get started with the business creation, it’s important to be intentional with the way you manage your time and other resources. Consider the following ways you can make more online boutique appealing enough to attract a consistent customer base.
Tips to Make Your Online Boutique More Appealing:
1. Be intentional about consistent sourcing:
If your online boutique involves reselling items you’ve found at consignment shops, vintage shops and more, you’ll want to make sure you’re consistently sourcing new products. If people don’t see new merchandise in the rotation, they won’t know that it’s an active shop. If you’re selling clothes that you’ve purchased from a manufacturer, get consistent about finding new pieces to add to the shop. When you’re constantly adding new items, this will give consumers a reason to keep checking your website. It’s also okay to try different manufacturers for different types of pieces.
2. Create a strong promotional strategy:
One of the best ways to promote your online boutique involves the use of social media. Start by using two different platforms. Learn those platforms, and perfect your strategy. Once you’ve mastered those two platforms, expand to the others. If you’re able to assign someone to manage the social media accounts, you can go ahead and promote on as many platforms as you’d like. When you’re running the company as the sole employee, it’s best to provide quality over quantity. Provide amazing promotional content on Instagram and YouTube. Once you’ve created an automated system for both platforms, expand to sites like Facebook and Pinterest.
3. Maintain a secure website:
It doesn’t make sense to have an online boutique without securing a website. While it might seem easy to build your online boutique through the use of a social media platform and a PayPal account, it’s doesn’t provide the professional appeal that’s best for an asset you’re looking to build upon. Plus, if that social media platform decided that your content was offensive and banned you, you’d be out of business. Secure a website where you can use tools like enterprise Magento to produce a seamless website. Use a pop-up button in order to capture the email addresses of potential and current customers. Once you have a person’s email address, you have direct access to inboxes that many people check multiple times every single day. While you don’t want to send continuous spam, it’s wise to develop a relationship with your customers through an email newsletter.
4. Host contests and giveaways:
There aren’t too many people who would turn down a really good deal or a free item. This is why it’s wise to consider hosting giveaways and contests on a regular basis. Make sure the efforts are connected to publicizing your brand. When you’ve decided to host a contest or a giveaway, make sure that you encourage your followers to implement a few instructions in order to enter. You could ask your followers to repost a specific graphic that promotes the brand. Once they do so, they can tag your company in the post so you’ll be notified. As you host these contests and giveaways, it creates a buzz. In turn, this makes your company look relevant. Be sure to add a specific hashtag to the giveaway for more visibility in the algorithm.
5. Perfect the flay lay shot:
While there are online boutiques that try to get away with propping their merchandise up on a bed or the floor, this doesn’t look very appealing. In fact, it’s a great way to cheapen the look of your brand. Instead, become a master with learning the flat lay method. A huge white poster board provides a great backdrop. The larger the board is, the better off you’ll be. Then, it’s best to add decor to go along with the full look. If you’re displaying a stunning dress, make sure the dress is the obvious item for sale. Then, add a cute pair of pumps, a necklace and a simple item like a candle or some flowers on the side. Take the shots from an aerial view. Once you take the shots, make sure to edit them in a photo-editing app or editing software. Not only can you share these photos on your website, but you can also repost the items on social media. Flat lay shots are great because they make your items pop and look more professional.
6. Display the items in various ways:
If you’re showcasing clothing items, remember that people like to see how the items look from different angles. If you’re able to model the clothes or hire a model, make sure to capture the garment from all angles. It’s also a great idea to consider purchasing a dress form for diversity. You can always hang clothing, necklaces, and scarves on a dress form.