Tips to Make Your Online Boutique More Appealing

by

16 February 2019

Fashion

Online Boutique

If you’ve started an online boutique, this is such an exciting business endeavor to launch. You’ll be able to have access to amazing items, connect with new people and create a financial asset. However, before you get started with the business creation, it’s important to be intentional with the way you manage your time and other resources. Consider the following ways you can make more online boutique appealing enough to attract a consistent customer base.

Tips to Make Your Online Boutique More Appealing:

1. Be intentional about consistent sourcing:

If your online boutique involves reselling items you’ve found at consignment shops, vintage shops and more, you’ll want to make sure you’re consistently sourcing new products. If people don’t see new merchandise in the rotation, they won’t know that it’s an active shop. If you’re selling clothes that you’ve purchased from a manufacturer, get consistent about finding new pieces to add to the shop. When you’re constantly adding new items, this will give consumers a reason to keep checking your website. It’s also okay to try different manufacturers for different types of pieces.

2. Create a strong promotional strategy:

One of the best ways to promote your online boutique involves the use of social media. Start by using two different platforms. Learn those platforms, and perfect your strategy. Once you’ve mastered those two platforms, expand to the others. If you’re able to assign someone to manage the social media accounts, you can go ahead and promote on as many platforms as you’d like. When you’re running the company as the sole employee, it’s best to provide quality over quantity. Provide amazing promotional content on Instagram and YouTube. Once you’ve created an automated system for both platforms, expand to sites like Facebook and Pinterest.

3. Maintain a secure website:

It doesn’t make sense to have an online boutique without securing a website. While it might seem easy to build your online boutique through the use of a social media platform and a PayPal account, it’s doesn’t provide the professional appeal that’s best for an asset you’re looking to build upon. Plus, if that social media platform decided that your content was offensive and banned you, you’d be out of business. Secure a website where you can use tools like enterprise Magento to produce a seamless website. Use a pop-up button in order to capture the email addresses of potential and current customers. Once you have a person’s email address, you have direct access to inboxes that many people check multiple times every single day. While you don’t want to send continuous spam, it’s wise to develop a relationship with your customers through an email newsletter.

4. Host contests and giveaways:

There aren’t too many people who would turn down a really good deal or a free item. This is why it’s wise to consider hosting giveaways and contests on a regular basis. Make sure the efforts are connected to publicizing your brand. When you’ve decided to host a contest or a giveaway, make sure that you encourage your followers to implement a few instructions in order to enter. You could ask your followers to repost a specific graphic that promotes the brand. Once they do so, they can tag your company in the post so you’ll be notified. As you host these contests and giveaways, it creates a buzz. In turn, this makes your company look relevant. Be sure to add a specific hashtag to the giveaway for more visibility in the algorithm.

5. Perfect the flay lay shot:

While there are online boutiques that try to get away with propping their merchandise up on a bed or the floor, this doesn’t look very appealing. In fact, it’s a great way to cheapen the look of your brand. Instead, become a master with learning the flat lay method. A huge white poster board provides a great backdrop. The larger the board is, the better off you’ll be. Then, it’s best to add decor to go along with the full look. If you’re displaying a stunning dress, make sure the dress is the obvious item for sale. Then, add a cute pair of pumps, a necklace and a simple item like a candle or some flowers on the side. Take the shots from an aerial view. Once you take the shots, make sure to edit them in a photo-editing app or editing software. Not only can you share these photos on your website, but you can also repost the items on social media. Flat lay shots are great because they make your items pop and look more professional.

6. Display the items in various ways:

If you’re showcasing clothing items, remember that people like to see how the items look from different angles. If you’re able to model the clothes or hire a model, make sure to capture the garment from all angles. It’s also a great idea to consider purchasing a dress form for diversity. You can always hang clothing, necklaces, and scarves on a dress form.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Hair Damage

Possible Causes of Hair Damage When Visiting a Salon

You see your hairdresser regularly because you want to style your hair. You want to be fabulous for a special event, or you want to make it easy to fix your hair before you leave the house. You might also want to try out new trends that might look good on you. In most cases, you leave the salon feeling good about the results. You even brag about your transformation to your friends. Sadly, it is not always the case. There could be instances where you end up with damaged hair. Here are the most common problems experienced by people visiting a salon and why there is a rise in the number of hair damage claims. Bleaching You need to bleach your hair to prepare it for new hair color. There needs to be an appropriate mixture of all ingredients before bleaching; otherwise, it could severely damage your hair and scalp. During the process, your cuticles open to remove the pigments of the hair. As a result, split ends could happen as moisture is absent. If not done the right way, your hair could have severe damage. Hair color You dye your hair because you want to achieve a new look. Unfortunately, hair dyes contain chemicals that could be damaging to your hair. Quality hairdressers know what to do to come up with the right mixture to avoid hair damage. If not done right, it could be painful during and after the process. Perm Perming alters the structure of the hair to curl or straighten it. The involvement of harsh chemicals could lead to severe damage. These chemicals break the bond in the hair and rejoin them differently to achieve the desired look. In the process, your hair shaft weakens and makes the hair porous. Hairdressers know how to achieve a good look without severely damaging the hair. Too much shampoo Using shampoo now and then helps in cleaning your hair. It also helps achieve a beautiful glow. The problem is some hairdressers overuse shampoo at the salon. As a result, the natural oils in your hair start disappearing from your scalp, leaving it vulnerable, and the hair brittle and dry. Use of wrong products Not everyone will have the same reaction to chemicals used on their hair. Some people will end up with dry and brittle hair because of these products. Hairdressers study the products carefully before trying them on customers. They also ask customers if they have allergic reactions to certain brands or chemicals. Anything is possible when you enter the salon to seek hair care services. If things did not go as expected, you could find help from a lawyer. You need to make hair damage claims because you might have to undergo serious medication because of what happened. You might also lose your confidence, and it could even affect your job. The same thing applies for a laser hair burn where the help of a laser burn solicitor would be necessary. Don’t let these professionals off the hook for what they did. Read Also: Fue Hair Transplant. All You Need To Know How To Use Heat To Straighten Curly Human Hair Extensions How To Pick The Right Hair Brush For Different Hair Types

READ MOREDetails
Salwar Kameez

Truthful ways to look Stylish in Your Salwar Kameez

In current times, there are so many different styles of salwar suits found in the market, but do you know how to look stylish in them? If not, then this blog will help you out. Salwar Suits are the most loved Indian Wear that almost every woman has in their wardrobe. It is very comfortable and stylish. From wedding salwar kameez to daily wear salwar kameez, you can find everything in the market. Not only this, each state has its specific style of salwar suits like Punjabi suits, Bengali suits, and more. There is so much to experiment with. However, we fluently make some mistakes while making ourselves look stylish in salwar kameez. So here are some points that one should keep in mind while getting a salwar kameez for themselves. Slide down and Explore! 1. Explore the latest styles: The first step towards looking stylish is to know everything about the latest styles. Wearing something trendy will always make you look perfect. Due to the changing fashion industry, you will find many different styles, so choose something that is unique though perfect. If you are tired of researching, simply go for some safe options like Anarkali gown, Punjabi suit, or A-line salwar suits. Never let your Indian Wardrobe look outdated. You simply open the internet and it will serve you with all the latest styles of Salwar suit. 2. Know what suits you: Everyone has a different body structure and skin color, and everything doesn't need to suit everyone. Therefore, knowing what suits you the most is very important. In that case, you can choose according to your body type and comfort. You don’t have to pay attention to anyone’s views. Follow the trend and feel comfortable in whatever you are wearing. As you know slim women can go almost anything they like, but if you are fat and getting confused while picking the right salwar kameez, simply go for transparent sleeves, a high-neck design, or a fitted design. Also, you can choose something with a V-neck design. The right choice will make a big difference. 3. Try to Combine Modern and Traditional fashion: It is said that no matter how much to try to pair high heels with your Punjabi suit, at last, only Juttis will look perfect with it. But do you think it is right to not experiment with your fashion? No! In today’s time, Salwar kameez looks perfect with the Modern touch. And the easiest way to do so is by picking modern jewelry with your salwar kameez. You can pair a watch with it. Also, you can avoid any kind of accessory and keep your look simple. Just make sure to get a balanced look according to the occasion. If you can look trendy on every occasion, no one will be able to stop you from looking stylish. 4. Go for the best fabric: The fabric of your salwar kameez will define your comfort and if you don’t feel comfortable in something, you will not be able to flaunt it. There are so many fabrics available in the market- some are heavy while some are lighter in weight. Also, you can choose it according to the occasion. There is nothing wrong with spending some extra money to get the best quality fabric. So in total, get your salwar kameez in comfortable and good quality fabric that will look perfect on the specific occasion. 5. Don’t Feel Shy to Try different Styles of Salwar Kameez: You are Lucky that you have so many options in salwar kameez. So don’t stick to a particular style and experiment with your attire. It will help you to get a fresh look. Honestly, nobody wants to wear a specific style of salwar kameez. So go for some experimentation. Also, don’t go for something outdated or something that will make you look weird. Pick the piece that suits you. Whether we talk about daily wear or Wedding salwar Kameez, these points will always help you out. So next time, keep these points in mind and look stylish in your Indian Salwar Kameez. Read Also: Salwar Kameez Styles An Indian Bride Must Have In Her Wedding Trousseau 5 Perfect Fashion Clothing Choices For Petite Women A Style Guide For Wearing Men’s Sweatshirts

READ MOREDetails
Indian Sarees

Sarees – The Identity Of Indian Women

Sarees are an integral part of the culture of the Indian subcontinent. The beauty of sarees is nonpareil, and the way they beautify the Indian women is why all of us admire sarees.  If we formally define a saree, it can be referred to as a female garment worn by the women of the Indian subcontinent, that has a drape that is wrapped over the waist and one of its ends draped around the shoulder. Saree is the identity of the Indian women. It is something which defines them, sets them apart, and gives them their own recognition inside the crowd. Most foreigners upon seeing a woman wearing a saree would instantly recognize that the woman belongs to the Indian subcontinent. History of Sarees The origin of the sarees can be found in the Indus Valley Civilization, or the Harappan Culture, which flourished in the northwestern part of the Indian subcontinent during 2800 BC – 1800 BC. A statue of a priest from Indus Valley was found in the remains of the Indus Valley Civilization, which was, interestingly, shown wearing a drape, looking much similar to a saree. This can be called as one of the earliest depictions of sarees. Then, sarees evolved so much that their description can be found in the religious works of various religions like Hinduism and Jainism. Description of sarees, or garments closely resembling sarees can be found in various works of Sanskrit too. Then, sarees commenced becoming popular.  The most renowned occasion where women started wearing sarees was weddings. Red started to become the most preferred color for sarees worn by women, especially the bride at her weddings. Nowadays, sarees are worn at parties, weddings, official meetings, funerals, etc., and there are different saree designs for different occasions. Sarees and Religion                                              The types and the importance of sarees on different occasions vary with the religion of the woman wearing it. For instance, in Hinduism, women wear sarees, which are usually in red, during weddings and celebrations. They wear it when there is a puja, or some offering is being made to the God. Also, it is very common in Hindu women to wear sarees even at home. Similarly, women who belong to the Muslim faith wear sarees too. These sarees are mostly influenced by the color of Hijab worn by them. For example, the colors and patterns of the saree are matched or contrasted with that of the Hijab so that the overall clothing gives an elegant impression to the eye. Most of the Muslim women in rural as well as urban areas prefer saree over any other garment. Many a times in their culture, it is also considered obscene if a married woman is seen not wearing a saree. Even though most Muslim women are seen wearing Burqas, but they do wear sarees beneath them. But, Kashmiri Muslim women do not wear sarees. They have their own attire which is very elegant too. Similarly, sarees are also very popular in Christianity. Many nuns in the Indian Catholic Churches can be seen wearing sarees. Also, many times, a Christian bride can be seen wearing a while colored saree (or a similar garment) too during her wedding. Significance of Sarees – Then and Now Sarees, obviously, are big pieces of cloth. So, wearing them is not an easy task. It shows the management skills of a woman, as if she can manage to wear such a big piece of cloth, then she can definitely manage her family and take good care of her spouse and children. Women look the most beautiful and refined when they are wearing sarees. But nowadays, sarees are more skin revealing than skin covering. Earlier, sarees were worn to hide the waist but now they are designed in such a way that they reveal the waist. A woman is considered more gorgeous and beautiful if she wears such sarees. Hence, sarees have evolved keeping in mind the current fashion trends and the changing mindsets/perspectives of the women wearing it. Sarees and Seasons Sarees also vary with changing seasons. For example, cotton sarees are the most comfortable and worn by most of the women during the scorching heat of the summers. Similarly, sarees made of silk or usually, some warm fabric is worn during winters to keep warm. Style Caret has a very good collection of sarees for different seasons. Social and Cultural Aspects of Sarees When it comes to choosing the right clothes for weddings and celebrations, something which no one can deny getting attracted to is sarees. Sarees are culturally important because they are the identity of Indian women and represent the Indian culture and traditions and the rich Indian heritage. Sarees are worn differently in different parts of India. For instance, Gujaratis wear them differently, Punjabis wear them differently, Maharashtrians wear them differently, and so on. So, there are different types of sarees which are peculiar to different states. For instance, Kota Sarees are peculiar to Rajasthan, as they originated in Kota city. Likewise, Bomkai sarees are famous in Bomkai, Odisha; Talent and Kaantha sarees originated in Bengal; Dhokra, Chanderi and Maheshwari sarees are famous in Madhya Pradesh and so on. Many such sarees are available on Stylecaret which you can check out. Sarees and the West Nowadays, countries in the west are getting influenced by eastern clothing traditions due to the bliss of sarees.  Bollywood actresses like Priyanka Chopra and Aishwarya Rai are these days making a lot of tours to the west and are establishing very good relations with the Americans, like Priyanka Chopra recently made her debut in the Ellen Show. This also exposes the western audience to Indian actresses representing the Indian culture and the sarees become the cynosure of all eyes. Hence, the whole article can be summarized by saying that there is no garment, but sarees which have given the people of Indian subcontinent such a worldwide recognition and developed them socially and culturally. Sarees have indeed exalted the standard of the Indian women to a higher level.

READ MOREDetails