In the era of social media, bloggers and influencers in the travel industry are playing a bigger role in shaping trends in tourism. Due to the fact that social media feeds are where most people get their inspiration for travel decisions, popular influencers, and travel bloggers are taking center stage with their visually appealing and user-friendly content.
Forbes revealed that the “Instagrammability” of a destination affects millennials’ travel preferences significantly. Travel influencers are here to stay, as the industry is likely to reach a milestone of over USD 10 billion in 2022! Given their ability to introduce their followers to stunning locations across the world, travel influencers could be the wave of the future for influence.
This gives people new travel objectives in addition to giving them the opportunity to see other cultures through the eyes of someone who is already familiar with them. Furthermore, influencers in the travel industry frequently have access to unique experiences and places that their followers would not otherwise be able to see.
We are now outlining the top 12 travel influencers on Instagram in 2023 with the most dreamy and popular accounts. Get to know them, whether you are an influencer marketing agency, PR services agency, brand, or just curious about them.
Top 12 Travel Influencers Of 2023
Here are the top 12 travel influencers you can check out for all your traveling FOMO.
Murad Osmann
Forbes lists Murad as one of the top travel influencers. His wife Natalia and he traveled the world together, taking pictures in their now-famous pose of Natalia holding Osmann’s hand with her back to the landscape, which made their #followmeto campaign famous.
His famous photos have appeared at Art Basel and in Times Square, among other places. A new travel book, Murad and Natalia Osmann, Russian Bloggers Who Conquered the World, arrived soon after! These are 100 heartwarming travel and romance stories from the cutest couples on Instagram.
Taking readers by the hand and showcasing all the wonders of the world, they will, for the first time, open the door to their amazing travels within the pages of this edition. In addition to the images that millions of subscribers are familiar with, the book also features backstage footage, rare photos, and an entire story about the crew that helps Natalia and Murad.
Chris Burkard
One of the most prominent travel influencers, Chris Burkard, is well-known for his breathtaking aerial landscape photographs. His pictures occasionally feature human or animal subjects in addition to trying to capture aerial views as works of art.
He is a popular travel influencer who is very famous and works as a professional photographer, author, and speaker. Chris resides in the Central Coast region of California.
Jennifer Tuffen
One of the top travel influencers on Instagram in the United Kingdom is Jennifer Tuffen. She highlights some of the most popular travel locations in vivid and dreamy ways. She has a storybook-style Instagram account that features the most sought-after restaurants, lodgings, scenery, and other items.
Jennifer once said that after getting her first iPhone 3GS, she developed an interest in photography. She took pictures left, right, and center with her phone while on vacation. When she went home, she downloaded Instagram because she didn’t know what to do with all of them.
Jack Morris
Jack is one of Australia’s leading travel influencers. Based in Bali, he explores the globe with his significant other, @gypsea_lust, another renowned travel influencer. His daring, bohemian-inspired travel photography has made him notorious. Having collaborated with companies such as American Express, he is among the most sought-after influencers.
The Bucketlist Family
One of the most recognized family Instagram travel influencers is The Bucketlist Family, which is based in Hawaii. They are renowned for offering family-friendly travel suggestions. They have 2.4 million Instagram followers thanks to their vibrant images and positive personalities.
In order to cross as many items off their bucket list and experience as many adventures as they could, Garrett and Jessica Gee made the risky decision to sell everything they owned and travel the world in 2015. One of the most fascinating families in the travel industry is the renowned and notorious Gee family, popularly referred to as “The Bucket List Family.”
Jessica Stein
Australian travel blogger Jessica Stein became an advocate for kids with special diseases after giving birth to a child who had a rare form of chromes disease. Jessica is still regarded as one of the leading travel influencers despite the fact that she doesn’t travel as much these days because of her now-famous travel advice and photos.
Alex Strohl
One of the most well-known travel influencers, photographer, filmmaker, and teacher, Alex Strohl, is renowned for his landscape photography, especially for the way he captures breathtaking mountainous areas. Numerous reputable magazines, including Vanity Fair, Gentleman’s Journal, and Forbes, have featured photographs taken by Alex.
Popular Instagram influencer Alex Strohl has a substantial social media following. The influencer has accumulated 2.09 million followers by 2022. Although Alex Strohl’s exact net worth is unknown, estimates place it between $9.53 million and $10 million. Alex Strohl’s net worth is probably more than $15.25 million when other revenue streams are factored in.
Tara Milk Tea
Based in Sydney, Tara Milk Tea is a lifestyle, fashion, and travel influencer on Instagram. She is well-known for her whimsical, dreamy images as well as styling. Louis Vuitton is among the most renowned brands Tara has collaborated with. Her images, which show her traveling the world in search of the most picturesque locations, often have a kaleidoscope of colors.
At the age of 25, she completed her Honors degree in Design from The University of New South Wales while working full-time on client engagements, traveling, and managing her social media accounts. Famous travel and fashion influencer Tara Milk Tea has a substantial Instagram following.
Lauren Bath
Australia’s Lauren Bath, a former chef who became a photographer and Instagrammer, is incredibly well-known and stands out from the crowd due to the caliber of her shots. With more than 440k followers, she was the first professional Instagrammer in Australia. The national press dubbed influencer Lauren Bath, who as of 2022 had 386K Instagram followers, “Australia’s first professional Instagrammer.”
The Australian influencer industry was founded by her. She has worked with many international destination management organizations. They include Along with the Plaza New York, Travel Insurance Direct, VAIL Resorts, Olympus Australia, and many other prestigious brands. For example, Tourism New Zealand, Switzerland Tourism, Tourism Australia, Tourism South Africa, and many more.
Samuel Taipale
One of the most popular Instagram travel influencers, Samuel Taipale, is a photographer from Norway who travels the globe with his wife, Hilvees. Through his travel photos, he has approximately 384k Instagram followers. As of 2022, this well-known travel and fashion influencer had 368K followers on Instagram.
He regularly posts amazing photos of his travels with his family of, wife, and kids on his Instagram account @hxepresets. The most recent photo he uploaded was taken in May 2022 and features his wife and two kids enjoying themselves in beautiful summertime settings.
Benjamin Ortega
Frenchman Benjamin Ortega works as a photographer, influencer, and filmmaker. He is doing a great job of representing his roughly 332k Instagram followers. This is evident by the energy in his photos, which demonstrate his passion for the genre. His images, which are primarily of water, are captivating to look at.
By 2022, Benjamin Ortega had amassed over 340K Instagram followers, making him a well-known travel and fashion blogger. With all of his revenue streams, including YouTube and Instagram, his estimated net worth is expected to be even higher than the $5 billion mark. He has an astounding 192K followers as of 2022.
Anna Karsten
American girl Anna Karsten enjoys traveling and learning new things about the world. On Instagram, she has 189K followers. She has traveled to seven continents and 91 countries. As of 2022, Anna had more than 170,000 Instagram followers, making her a well-known travel influencer.
Publications like The New York Times, The Daily Mail, The Huffington Post, and others have featured her work. She was born and raised in Warsaw, and in 2007, she came to study in the US. She has resided in numerous cities, such as Mexico City and Amsterdam. In May 2022, she posted her most recent Instagram reel. It featured a cute part of Switzerland that she and her children visited. In 2022, her estimated net worth will range from $1 million to $5 million.
Wrapping Up
Social media marketing today offers a broad consumer base that transcends geographical boundaries. Social media platforms like Facebook, Instagram, and many more are becoming an essential part of our lives. With over 3 billion users combined across these platforms, developing a strong influencer marketing plan will be crucial to marketing initiatives. It will enable companies to reach their target market through top travel influencers.
Are you looking for inspiration to become a travel influencer? We hope this article helped.
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