If you are new to using certain business technologies, learning the ins and outs of the best way to prioritize your day and boost productivity is key. If you’re concerned about the outreach methods to help your business, target new customers, and reach your ideal target market – things need to change. To perform these all, the internet is the predominant helper, right? Hence, you will need a secure wifi connection for sure.
If you do not reach your ideal consumer and you find that your sales are plummeting, you need to change fast so you can keep your business afloat and broadcast your products and services in the right way. But how can you do this?
How can you gain information about your target market to prioritize your advertising efforts and reach the most important people? We have the answer here!
Use a captive portal to help your business succeed!
First thing’s first – what is a captive portal? Chances are you have been to a coffee shop or a museum before and you have seen that you need to input certain information so you can log onto the local Wifi network. This is usually not a problem, as it takes just a few seconds, and then bam! You are connected to the rest of your trip. You may not have realized it, but this is a captive portal.
A captive portal is a login page or a loading page that requires customers and patrons to input certain information so they can move on to the next page and enjoy the free Wifi. Typically, you will find this wifi method at local business and public spaces, such as hotels, cafes, museums, retail centers, and airports.
The steps to setting up a captive portal
If you’re new to use a captive portal for your business – like you just opened a cute cafe on the corner of the main street in your town – you need to know the steps of how to use a captive portal to offer your customers!
Turn on the captive portal for your network so you can provide wifi access to your customers. You can usually start doing this by locating your access point menu.
Next, make sure you customize the settings of your captive portal by going to the Profile and the Settings section so you can create a unique name for your captive portal, create the password for your captive portal, and redirect the captive portal to a web page – such as your business home page.
The next step in setting up to use a captive portal is being able to customize what the users will see and what they choose to log into your wifi network. Typically, you can choose something that relates to your business, such as the logo of your business, a coffee cup or your cafe, or an important event coming up for your business.
You can choose and customize all aspects of this page, such as the font size and color, the background, any logos or pictures, and the messages that will confirm they have successfully logged into your captive portal wifi. Now you have successfully enabled your captive portal and other users can use a captive portal of yours.
As you can see, to use a captive portal, the setup is easy for new businesses! By following these steps, you can offer free wifi to all of your customers.
I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.
Are you searching for what Google in 1998 looked like? If your answer is a YES, then you have reached the right place.There are several things and ways in which the Google search engine helps us. While most of us only think of it as the largest and the most used search engine online that helps us to solve our queries, there is yet another thing that Google provides to the users. And that is entertainment.This can be with the help of the numerous games available, or with the help of f the hidden Easter eggs. And if the latter is something that you have been searching for, then you have reached your destination!Keep reading this blog till the end to learn more about the same…Google In 1998 The Google search engine was developed in September 1998 by two Stanford University Ph.D. candidates named Larry Page and Sergey Brin. Google was initially developed as a research project with the goal of employing an algorithm to locate relevant search results.By examining relationships between individual webpages based on their cross-references, the algorithm—later known as PageRank—assessed the value of each one. The phrase googol, which denotes an extremely high number of 1 followed by 100 zeros (10100), is intentionally misspelled in the name Google.Want to take a ride to the past? It is, in fact, possible with Google. More specifically. It is possible with the help of Google 1998.Google developed this one to commemorate its 15th birthday. You can see what Google genuinely looked like in the beginning thanks to this particular Easter Egg. One of those elegant search engine result pages will appear if you type in "Google in 1998" or "Google 1998," and it will look just like the webpage from December 1998.What Is An Easter Egg In Google? Google and the internet both have virtual Easter eggs. These hidden elements include pop-culture references and allusions, images, messages, and other things. They are prevalent in numerous video games, crossword puzzles, films, and websites.Finding them is nothing less than a treat for curious users on the internet. Consider a moment when you stayed in the theater a little longer to watch the bonus deleted scenes or bloopers from your favorite film. The sensation is identical.Google has recently integrated or incorporated them into many of its services, including Google Search and YouTube.More On Google In 1998 Easter Egg! Google chose to provide a fun Easter egg depicting the site's original design from 1998 to commemorate its 15th birthday. Simply enter "google in 1998" (without the quotations) into your search engine to see it for yourself. Unfortunately, using the 1998 Google Easter egg search engine won't let you conduct a real search.The Google.com website will change into the layout it had when the company was initially established if you type "Google in 1998" into the search bar. Don't be alarmed if the old style and exclamation point remind you of Yahoo. Just below the search box, there is a large blue link that says, "take me back to present." You can return to the current Google by clicking that.Take note of the invitation Google sent users at the bottom to try their searches on other popular search engines of the time, including AltaVista, HotBot, Excite, Infoseek, and Lycos. You can access an archived version of the traditional search engines by clicking on those links.It is fascinating to see how far the search engine has come from the 10 blue links to more dynamic search engines, enabling universal search items like images, video, and news, even though you can't perform a search in the outdated version of Google.Other Popular Easter Eggs Now that you know almost everything that you needed to about google 1998 Easter egg, it is time for some other information! There are several popular Easter eggs that you can try to have fun with when it comes to Google. Over the years, Google has provided a tonne of Easter eggs to keep nerds like myself amused.Some of these involved asking the search engine queries like "the answer to the most important question in life, the universe, and everything," to which it responds "42," or "define anagram," to which it says "did you mean: nerd fame again."Other things you could do included asking Google to "do a barrel roll," to which it would respond by rotating your screen continuously rather than by providing an answer. And this is not all! You can also play the famous PACMAN on Google simply by typing it in the search bar!Here are some of the most popular Google Easter eggs that you need to know about in 2023:1. Do A Barrel Roll This search term will cause the Easter Egg to startle you by performing a 360-degree flip. The funniest thing is that the results may even be displayed upside-down.2. Google Gravity You will be amazed to witness how the entire result page on your screen just shatters into pieces as soon as you search for this Easter egg, leaving you with nothing but a blank screen. To make sure that they all return to their positions, you must drag each and every piece upward.3. BLINK the flash One of Google's most fun Easter eggs for consumers is HTML, despite the fact that it irritates some people. What occurs when Blink HTML is entered into the search box? On your SERP, certain words begin to blink.4. Snake Remember the classic favorites you used to play endlessly as a kid, like Memory Game and Snake? Type "snake" or similar terms, such as "snake game," and they will all display the game's outcomes.Wrapping It Up! In case you were searching for the answer to the appearance of Google in 1998, I hope that this article has been of help to you. If there are any other queries related to the same, feel free to let me know. All that you need to do is scroll down till you reach the bottom of the page. Then leave your comments and queries in the box below. And I will be there to answer them all for you as soon as possible!More Resources:How To Use Google Ads To Your Advantage?9apps – An Alternative Other Than Google Playstore6 reasons your content is not ranking well on Google
Dedicated server hosting has been there for a long time and has become a preferred choice for large enterprises because of the control they get out of it. In fact, the security of data achieved in a dedicated environment is much more than shared or VPS hosting. However, dedicated hosting is very costly in nature. This is the reason why server colocation hosting in India has become so popular. It also gives you full control of your hardware and software resources of the server. But it can be availed at a far lesser price. This is possible because you are only buying rack space to put your server machinery. In another popular colocation arrangement solution, businesses rent server and rack space from a data center that provides server colocation services.One of the important features of server colocation hosting in India is that you as a business entity retain complete ownership of the IT hardware, thereby having full control of the same. In a sense, it provides you dedicated control of server resources. It is preferable to dedicated hosting because colocation is available at least possible price.
Also read: What Makes a Web Hosting Good?
However, in case of a dedicated hosting solution, the data center from which you are getting the service is the sole owner of the hardware system and other IT resources. Though the client gets full control of the server, the infrastructure, build, and content, ownership rights remain with the data center. Though you have dedicated control, you don’t really have ownership rights.When to choose Dedicated Hosting and when Colocation Server?
If there is a huge traffic inflow into your site or group of websites and there are some mission-critical missions that require dedicated hosting environment, dedicated hosting is preferred. This is because of the high level of security provided to the stored data. However, to avail this service you have to shell out a lot of money, which may not be always possible.
In the case of server colocation hosting in India, you get increased security, enhanced scalability, enhanced connectivity, and extremely high availability. This is especially suitable for companies or businesses that don’t have the means of creating in-house hosting solutions (which are outrightly costly).Let’s dig more into Colocation Services
In this kind of hosting solution, both software and hardware are purchased and owned by the business entity itself. In fact, the onus of properly setting up and configuring the hardware IT of the server rests with the business itself. For effectively managing inflow and outflow of traffic, the business entity can also buy one or more network devices such as VPN appliance, firewall, router, switch, and others. The combination of network devices a business wants to choose rests with that business itself. The server colocation hosting in India has no role in deciding on these factors. Therefore, the control and flexibility one gets in colocation are even much more than in the case of dedicated servers. Moreover, colocation comes at a far lesser price.
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Did you know that TikTok users spend an average of 90 minutes daily on the app? Making it a perfect platform for those wondering how to market an app successfully.Whether you're a content creator or a brand aiming to expand your reach, TikTok offers a vast pool of potential users. Particularly for mobile app marketers.Consider this:Over 60% of TikTok users belong to Gen Z, a tech-savvy generation that prizes authenticity and creativity.The gender distribution on the platform is almost even, offering a broad spectrum for targeting.A whopping 90% of TikTok enthusiasts access the app daily on their mobile devices, emphasizing the synergy between TikTok users and potential mobile app consumers.Numerous apps, such as the popular Duolingo, have harnessed TikTok’s power, witnessing exponential growth after trending on TikTok. If you are looking to launch your app or are simply looking to find new users then it is crucial to master the nitty-gritty of TikTok content.Understanding the Art of Creating Viral ContentThe statistics speak volumes about TikTok's potential for mobile app marketing, especially if you're figuring out how to market an app. But the question remains: how can one truly harness this potential?To get the answer, we turned to Inigo Rivero, Managing Director at a reputed TikTok Agency. House of Marketers is a powerhouse in TikTok marketing. Their illustrious track record showcases successful campaigns for industry giants like Jodel, and Euroleague Basketball. They specialize in influencer marketing and paid media campaigns, as well as more.We reached out to them to ask:What makes TikTok content truly authentic, and how do you ensure this authenticity when crafting content for brands?How do you prioritise engagement over direct promotion on TikTok, and what strategies have proven most effective for you and your partners?What is the importance of storytelling in TikTok content, and how do you weave a brand's narrative seamlessly into the platform's ecosystem?With the ever-evolving trends on TikTok, how do you strike a balance between leveraging what's trending and maintaining a brand's unique voice?Let's dive deep into the strategies behind content that not only trends but also leaves a lasting impact on TikTok.The Blueprint for Viral TikTok Content for Marketing AppsHere are the insights they shared with us:In our years of experience at House of Marketers, we've found that the heart of TikTok lies in its authenticity. When we collaborate with brands, our primary focus is to craft content that feels genuine and resonates with the TikTok community. It's not just about promoting; it's about creating a narrative that TikTok users can connect with.We agree TikTok isn't the platform for hard sells. When you showcase genuine user experiences, behind-the-scenes looks, and real stories, your ideal user naturally gravitates toward your content. Instead of trying to follow a formula, let users see the humans behind the app.Can you reverse-engineer viral content? The answer is yes and no. The thing is that creating or re-creating viral content on any platform requires a bit of trial and error and a lot of dedication. But fear not, we asked the experts to help us figure out the blueprint for viral content.But how do you create content that not only entertains but also serves a marketing purpose? Let's delve into the anatomy of viral content, starting with understanding the cogs that power this massive platform.Engagement Over PromotionTikTok thrives on spontaneity and real moments. Unlike other platforms where polished aesthetics are the key to success, TikTok values raw, genuine interactions. This is the platform's unique strength and the key to crafting content that stands out.While leveraging trending sounds or challenges is effective, it's vital to infuse your unique brand voice. How does the trend align with your app's value proposition?Whether it's a challenge related to your app, a poll, or a Q&A session, interactive content boosts engagement and fosters a sense of community.Highlight the problems your app solves, but in a fun, TikTok-friendly manner.“Whenever we strategize for our partners, we focus on achieving entertaining the audience, whilst seamlessly (but directly) promoting the brands. TikTok isn't the place for hard sales. It's a platform where brands can build genuine relationships with their audience. We always advise brands to be a part of trending challenges, use popular sounds, but most importantly, to be authentic." - House of MarketersUnderstanding the TikTok algorithm is the cornerstone of creating viral content. Over recent years, the platform's algorithm has evolved, reflecting a deeper commitment to user experience. Brands like Gymshark have optimized their approach by posting consistently and using trending sounds, thus amplifying their visibility.Read the in-depth case study on the House of Marketers website, here.The TikTok algorithm functions primarily on the 'For You Page' (FYP), a curated feed personalized for each user. A few factors heavily influence content visibility:User Interaction: This includes likes, comments, shares, and even the account follows stemming from your content.Video Information: Details like captions, sounds, and hashtags play a role. Using trending sounds and relevant hashtags can boost your content's discoverability.Account and Device Information: Although lesser-known, TikTok uses device type and account settings to serve content.In a nutshell, the more engagement your content garners, the higher its chances of being propelled to many more FYPs. But remember, it’s not just about visibility; it's about striking a chord.Storytelling: The Backbone of TikTok MarketingInteractive content, like polls, Q&A sessions, and challenges, boosts engagement and fosters a sense of community. It's about making the audience a part of the brand's story."At House of Marketers, we believe in the power of storytelling. Every app has a unique story, and our job is to tell that story in a way that captivates the TikTok audience. Whether it's showcasing user testimonials, behind-the-scenes looks, or the journey of the app, it's all about creating a narrative." - House of MarketersIf there's one golden rule in marketing, it's this: Know your audience. While global trends can be tempting to jump on, local nuances play a critical role. For instance, while a dance challenge might be viral globally, regional humor or cultural trends can offer a unique spin, making your content more relatable to a specific audience segment.Defining Your Users: Are they teenagers looking for entertainment, or professionals seeking productivity apps? Understand their interests and behaviors to fine-tune your content strategy.Content Alignment: Ensure that your content speaks directly to your target audience. If you’re marketing a fitness app, trending dance routines can be an apt choice, showcasing app features while keeping it fun.A clear vision of your audience is akin to having a compass. It might not dictate every step, but it ensures you're heading in the right direction.Read House of Marketers' in-depth guide on how to use storytelling for your app growth here.Strike a Balance between Trend and OriginalityWhile it's essential to tap into trending challenges and sounds, it's equally crucial to infuse content with a brand's unique voice. It's about finding the perfect balance between what's trending and what's true to the brand."At House of Marketers, we often say that riding the wave of trends is essential, but it's your unique touch that makes the ride memorable. While trends provide momentum, it's originality that ensures your brand leaves a lasting imprint. Every time we collaborate with a brand, our goal is to intertwine the essence of the brand with the pulse of TikTok's trends, creating content that's both relevant and distinctive." - House of Marketers.Originality and authentic ideas stand out. Be genuine and let your brand's unique voice shine through. Jump on trending challenges or sounds, but always with a twist that aligns with your app.An engaging story keeps users hooked. Even if it’s a short video, build a storyline that captivates. Crisp visuals and clear audio can make a significant difference. Invest in good equipment and editing tools.While there's no fixed formula for virality, mixing these ingredients with a pinch of creativity can help you craft content that drives success.Read more about how to market to your audience in this guide.Harnessing TikTok's Tools for Maximum ImpactTikTok isn't just about 15-second clips; it's a platform brimming with features that can amplify your message. But the trick lies in knowing which tools to use and when. With TikTok now allowing videos up to three minutes in duration, brands have a larger canvas to tell their story. It's crucial to keep abreast of such updates. For instance, longer formats might be ideal for showcasing a detailed app tutorial or a user testimonial.Optimizing with TikTok's Inbuilt FeaturesEffects & Filters: TikTok constantly releases new effects. For app marketers, this is a golden chance to frame their content innovatively. For instance, use the 'green screen' effect to showcase your app's interface or features in an engaging backdrop.Music & Sound: TikTok is as much about listening as it is about watching.Leverage trending sounds: Often, trending sounds are synonymous with viral content. Embed these in your videos, making sure they align with your message.Create your sound: Originality can set you apart. If it fits, consider producing a catchy jingle or soundbite related to your app.TikTok's array of tools can be overwhelming, but master them, and you'll be a step closer to crafting content that resonates and reverberates.Amplifying Your App through Engaging NarrativesDirect selling on TikTok is a no-go. The audience seeks engagement, not advertisements. Every story has a hero. In the context of app marketing, the hero could be the user benefitting from the app. Crafting narratives around user transformation, say, someone becoming fit using a fitness app, can create a more personal connection. How then, does one subtly introduce an app?Integration over Promotion: Rather than overtly showcasing your app, weave it seamlessly into popular formats. If it's a meditation app, maybe a calming 60-second morning routine video could subtly highlight its benefits.TikTok Challenges: Create or tap into existing challenges. Challenges are TikTok's crown jewels, and they can virally promote your app if executed right. For example, if your app is about photo editing, launch a challenge where users transform an ordinary picture into art using your app.Celebrate User-generated Content: Encourage satisfied users to share their experiences with your app on TikTok. It adds authenticity and relatability.Every app has a story. It’s not about selling; it's about sharing that story in the most engaging way possible.Tapping into the Power of CollaborationsNo man is an island, and in TikTok's universe, collaboration can be the bridge to wider audiences. Collaborations not only boost visibility but also ensure the brand's ethos is communicated effectively.Influencer Partnerships: Identify and collaborate with TikTok influencers whose audience matches your target demographic. Their endorsement can lend credibility and expand your app's reach exponentially.Duets and Shoutouts: Engage with the community. Duets can be a fun way to interact with popular creators or users, while shoutouts (especially from larger accounts) can offer significant visibility boosts.Sponsored Content: While organic reach is golden, don't shy away from sponsored collaborations. They're a guaranteed way to place your app in front of a vast audience.In TikTok’s ecosystem, collaborations aren’t just beneficial; they’re often essential for rapid growth.Beyond TikTok: Cross-Promoting Your ContentWhile TikTok is a potent tool, combining its forces with other platforms can amplify your impact. Platforms like Instagram have different user bases and algorithms. While TikTok thrives on spontaneity, Instagram values aesthetics. When cross-promoting, tweaking your TikTok content to match the platform's vibe can yield better results. Here's how you can cross-pollinate your content for broader reach:Integrate with Other Social Platforms: Share your TikTok videos on Instagram Stories, Facebook, Twitter, or even LinkedIn, depending on your audience. This not only drives traffic to your TikTok profile but also increases the chances of your app being noticed.Embed in Blogs & Websites: If your business maintains a blog or website, consider embedding popular TikTok videos. This offers an interactive way for visitors to engage with your content.Newsletter Inclusions: Regular newsletters? Highlight engaging TikTok content or campaigns. It adds a fresh element to your communications and drives subscribers to your TikTok page.Engage with Communities: Join forums or groups related to your app's niche. Share your content there, but ensure it adds value to the community discussions.In the vast digital universe, your TikTok content is a star. Make sure it shines across the galaxy.Success Stories: Analyzing & IteratingThe digital landscape is rife with stories of brands that changed course based on feedback. Coca-Cola's 'Share a Coke' campaign, which began as a small test, exploded in popularity. TikTok is no different. Brands that heed feedback and aren't afraid to iterate, often find greater success in the long run. Now that you've crafted and shared your content, how do you measure its impact?TikTok Analytics: Dive deep into your profile's analytics. Observe metrics like video views, followers, and engagement rate. This data is a goldmine, offering insights into what's working and what's not.Feedback is Gold: Engage with comments on your videos. They are raw, unfiltered feedback. Users might even share suggestions or desires related to your app.Adapt and Evolve: Digital landscapes, especially TikTok, change rapidly. Stay adaptable. If a strategy isn't working, pivot. If a new trend emerges, consider how you can align it with your app.Remember, success on TikTok isn’t just about virality; it’s about sustained growth. Regularly reviewing and iterating is the key.Final Thoughts on Viral Content on TikTokOn TikTok, where trends come and go with the wind, the art of creating content that resonates lies in striking the right chords of authenticity, engagement, and originality. As we've journeyed through the intricacies of TikTok content creation, one thing stands clear: if you want to learn how to market an app, you need to learn to strike a balance between leveraging trends and maintaining a brand's unique voice.A special shoutout to the experts at House of Marketers for their invaluable insights and proven strategies. Their mastery in blending the art and science of TikTok marketing serves as an inspiration for brands aiming to make a mark on this platform.If you’d like to work with House of Marketers, then this is your chance. Get your free app marketing campaign proposal here.Read Also:Content Marketing: Tips For Better ResultsGet TikTok Unblocked: How To Unblock TikTok From Anywhere?Where can you seek support if you need to promote your page on TikTok in the shortest time possible?