Videos for Real Estate Leads on Social Media with Minimal Effort

Published on: 10 December 2020 Last Updated on: 11 September 2024

Being a real estate agent is already a tough job. With so many agents in the market, competition is fierce. Agents must do their best to win market share.

However, in today’s market, traditional direct marketing strategies are less effective. Hard-earned cash is spent on Facebook and Google ads, yielding little return. The ROI of direct marketing strategies is increasingly unsatisfactory.

This decline doesn’t appear to be a one-time issue. A meaningful trend seems to be emerging: the audience is overwhelmed with too many marketing messages.

They’ve started ignoring repetitive, uninspiring ads. It’s frustrating, especially for new agents lacking the advantages of word-of-mouth and referrals. Yet, repeating old strategies won’t fix the problem.

To turn this around, agents should think from the audience’s perspective.

The Root of the Problem: Bad Content

Real estate, like any business, is flooded with repetitive marketing messages. Most agents claim to be the best but offer the same content.

A quick glance at social media and Google ads reveals most ads focus on agents themselves. Few consider what clients truly need.

In 1996, Bill Gates said, “Content is king.” He saw the internet’s potential early on, predicting content would be its foundation. Today, content indeed reigns. Audiences are tired of ads offering nothing new. Content is the key to standing out. But creating content isn’t enough creating great content is what matters.

What is great content? Simply put, it’s what your audience is searching for. It addresses their needs and concerns.

Real estate can be complex for homebuyers and sellers. They have questions and want expert guidance. Agents who address these concerns become the trusted go-to experts.

Videos, Videos, Videos

We can’t stress this enough. Watching videos is easier than ever thanks to faster internet speeds.

Millions of videos are shared daily across platforms like Facebook, Instagram, and Twitter. YouTube, the largest video platform, makes watching content effortlessly.

But creating videos is harder than watching them. The valuable content mentioned earlier is best delivered in video form. Is a bad video better than none?

Absolutely not. In real estate, reputation and brand image are delicate. Poor-quality videos can do more harm than good.

roomvu market update videos

Since video production is challenging, many agents avoid it altogether. But this means missing out on significant benefits.

With a little research, agents can find tips for creating their own videos or ideas for content. Hiring a professional real estate video creator is another option. Though it may seem like an extra expense, the ROI is worth every penny.

roomvu neighborhood bio videos

Social Media, Automated

Social media is one of the best channels for generating real estate leads. Features like Instagram Live help agents connect with larger audiences.

If you have the time, skill, and patience to manage several social media accounts, then go for it. But most agents, with their busy schedules, struggle to do so.

roomvu

Success on social media requires consistency and engaging in valuable content. Many agents shy away from it due to a lack of time, skills, or content.

Yet, they can still reap the benefits by using automation tools. Platforms like Roomvu offer social media automation services, including content creation and scheduling.

Roomvu’s service does all the heavy lifting, even providing a free content calendar. Agents simply connect their accounts, choose the right content from Roomvu’s content factory, and let the automation handle the rest.

roomvu social media calendar

Get Creative with Your Marketing Content

Marketing in real estate doesn’t have to be boring or repetitive. Instead of focusing on your achievements and credentials, dive into content that matters to your audience.

Share tips for first-time homebuyers, discuss market trends or answer common questions people have.

Clients aren’t looking for just another agent—they’re looking for a guide they can trust.

Agents who focus on educational content become resources clients naturally turn to.

When you regularly offer valuable insights, clients see you as more than a salesperson—they see you as a trusted advisor.

A key tip here is to mix up your content style. Don’t just rely on blogs or posts; experiment with infographics, podcasts, and especially videos.

Build Relationships, Not Just Sales Pitches

Social media is a fantastic tool for connecting with potential clients. But it’s not about blasting listings or boasting about recent sales. It’s about engagement as well!

Whenever you get time, reply to comments, answer questions in DMs, and participate in discussions. After all, the goal is to build relationships, not just push sales.

Automation tools can help keep your content consistent, but don’t let them make your approach robotic.

Take time to interact personally whenever possible. Even if it’s just a quick response to a comment, it shows you’re approachable and genuine. People want to work with agents who care, not those who just see them as numbers.

The Power of Consistency and Patience

Real estate success rarely happens overnight. Building a brand, growing a following, and gaining trust takes time.

Consistency is everything. Keep posting, keep sharing values, and keep interacting with your audience. Don’t get discouraged if the results aren’t immediate. The key is to stay persistent.

Creating great content regularly might feel overwhelming, but it’s worth the effort. The agents who succeed are the ones who stick with it, even when it feels like no one’s paying attention.

Final Words

Agents can’t afford to stick to outdated methods. Traditional direct marketing strategies are failing because they lack value.

People no longer click on ads that only make empty claims. The problem isn’t advertising itself—it’s the lack of valuable content.

Agents should adopt a fresh approach to marketing. Focus on being a helpful expert who shares useful information.

Address your audience’s needs and concerns with insightful, valuable content, preferably in video form. This strategy requires patience and consistency, as building a community takes time.

Success in real estate’s competitive market comes from putting customers first. Understand their needs and concerns rather than just promoting yourself as the best agent.

Read Also:

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Services Offered By A Property Management Service

Property management is the oversight and control of estate management. It deals with the monitoring and management of the property. Property can be estates, tools, capital, or equipment. Property managers deal with the acquisition of ownership, maintenance, accountability, control, and utilization of properties. When one hires a property management company, their work will involve screening applicants, leasing the property, tenant inspection, and payment collection. What do Property Management Agencies do? The role of the property management agency may involve managing estate finances or handling tenant’s litigation with insurance companies. Litigation is, at times, not included in the property management and sale services. Attorneys mainly handle this kind of work. There are times where you will find attorneys working as property management agents; in such cases, they offer Litigation services. Property management agents evaluate the estate or property in question and determine the rent that should be paid. They provide documentation of the exterior and the interior of the house. They suggest the type of improvements and repairs that the house requires. They also do extensive research on the locality of your property to find out the rent rates. They compare houses with similar designs, sizes and conditions, and their rent charges. They then discuss with the property owner the amount of rent that tenants should pay. They also advise the property owners on tenants’ policies such as pet and smoke rules. How can Property Management Agencies help you sell your property? Property management and sales companies or agents market the property for the set rental rate. They prepare the rooms for tenants; hire cleaning services, and decorate the house to make it more appealing. They then advertise your property to the public. Advertising is mainly done via rental websites, print publications, and fliers. The agents may involve other realtors to help them find tenants for your property. They provide potential tenants with details and information about the property. The agents meet with the tenants and show them the property in question. They then provide them with the application forms, which are supposed to follow the housing rules of the region. The agents then collect the forms from the applicants. Agencies also act as Rent Collection Bodies for Landlords Before they can allow one to rent a house, they first have to run a background check. They look for tenant credibility, their income, and rental history. They do this to ensure that the tenant is able to pay the set rent amount and in time. They grade the tenants and inform the property owner about the selected and rejected applicants. When the tenants move in, they draw the leasing agreement. The agents mark the dates each tenant moves in. The agents inspect the property while the tenants provide a report on the conditions available. The agency then collects the first-month payment. The managers are responsible for rent collection and evictions. They handle the cases of those who are unable to pay rent in time. They make agreements with the tenants on when to make the payment. The agents can also take the tenants to court for the failure of paying the rent. They handle the eviction of uncooperative tenants ensuring to abide by the relevant state laws. They also handle disputes among the tenants. They can also advise the property owner on the proper measures to take in the case of a dispute. Read Also: 7 Tips To Purchase A Prime Real Estate Property

What Is A Philadelphia Property Tax Reassessment?

A property tax reassessment is an essential part of Philadelphia's taxation process. It is an opportunity to compensate for any rising costs associated with owning property. Homeowners and real estate investors bear this responsibility as their primary expense is subject to the evaluation. With the consistent shift in the real estate industry, assessments are imperative to improving or preserving the perennial fiscal stability of citizens. By correctly budgeting fiscal services, invested citizens are more incentivized to support and benefit their local property values. Property tax reassessment is an essential lifeline of the modern city. This article will explain what a Philadelphia property tax reassessment is and how it impacts property owners. Understanding Property Tax Reassessment The Office of Property Assessment (OPA) in Philadelphia takes on the colossal challenge of assigning an assessed dollar value to each property within the city. To ensure an accurate assessment of these thousands of properties, OPA carefully considers comparable abortions, living space, age, condition, and many other factors. This dollar amount will then calculate the total property tax an owner or inhabitant must pay. With its responsible methodology, OPA assesses the value of properties accurately and equitably, giving them a beneficial hand in managing and controlling the City of Philadelphia's financial resources. Reassessments are carried out to reflect changes in the property market. If property values have increased, reassessments ensure that taxes align with this growth. For instance, the citywide reassessment found that the aggregate value of all properties in Philadelphia has risen by approximately 21 percent since the last tax year. Impact Of Reassessments On Property Taxes The latest property values announced by the OPA have brought homeowners an unwelcome surprise: a property tax hike. When a property is reassessed at a higher value, the property tax owed also increases. Since property reassessments can impact homeowners significantly, it's heavily anticipated when an announcement is made. In this case, when the OPA released their findings declaring raised values of properties, the news was met with apprehension and fear as homeowners knew that with possession rising in price came higher property taxes as well. The last thing anyone wants to prepare for when owning property is an unexpected increase in taxes; nevertheless, this is in store if one's home undergoes reassessment. For instance, the tax could increase significantly if the value jumps drastically. If a property owner disagrees with a reassessment, they can appeal the decision. An appeal could result in the property tax assessment being changed or rejected. Some reputable law firms provide a detailed guide on appealing a property assessment in Philadelphia. The Frequency Of Reassessments In Philadelphia Philadelphia is a bustling city full of history, and its real estate is constantly in flux. However, many need to realize that property is usually not reassessed yearly. The task of property reassessments falls under the Office of Property Assessment, and the last citywide reassessment conducted for the city was in 2019. Although a complete reassessment has yet to be taken, Philly puts intense effort into regularly assessing properties throughout the city to Guarantee values remain accurate and up to date within the current property market. The Importance Of Understanding Reassessments Understanding reassessments is essential in effective financial management as a property owner. Knowing and anticipating changes to your property tax bill allows you to take action immediately when any discrepancies occur from a reassessment. Reassessments provide insight to governing authorities on the value of a property; understanding the same can help you plan better for future financial obligations. With a better understanding of a reassessment, you can be more financially prepared for any discrepancies in reinspections related to your bills and taxes. In Conclusion - What Is A Philadelphia Property Tax Reassessment? A philadelphia property tax reassessment is crucial to Philadelphia's property tax system. Equipping property taxes with current market values ensures fairness and equity. The city accurately reflects changes in property values through regular reassessments, maintaining a balanced and transparent taxation system. This helps to uphold a just and accountable approach to property taxation. This procedure promotes fairness among property holders and guarantees that the income derived from property taxes is accurately distributed to crucial public services and infrastructure improvements, contributing to the community's overall welfare. As a property owner, staying well-informed about the Philadelphia property tax reassessment process is vital. This understanding will empower you to navigate potential changes in your property tax obligations effectively and stay on top of your financial responsibilities. Read Also: What Are The Most Important Insights Which the People Should Know About Coronavirus Health Insurance? 7 Wise Financial Choices That Will Help You Follow Your Budget How to Become Financially Stable Before Age 30

Commercial and Residential Construction: Key Differences

When it comes to construction, many business owners, who have faced residential projects before, are surprised at how different commercial projects are. The difference between commercial and residential construction approaches is big, starting from the volume of work and ending with regulations We’ve turned to the experts to list the key differences between commercial and residential construction. Knowing them is especially important when choosing general contractors and checking their portfolio, permits, and credentials. Commercial vs Residential Construction: Definition Before we go further, let’s define commercial and residential construction. When we are talking about commercial construction, we mean creating a building for commercial purposes. It could be a store, office, school, factory, storage facility, warehouse, and more. When it comes to residential construction, it involves building something for residential living, including houses, apartments, condominiums, etc. At first glance, it may seem as if the approaches to these two types of construction are similar. However, they vary substantially. There may be a certain crossover between the skills of commercial and residential construction experts. However, a company that focuses on commercial construction may not have what it takes to deal with residential projects and vice versa. Regulations and Permits According to construction experts from afsgeneralcontracting.com, the key differences between these two types of construction are codes, regulations, and permits. Any kind of construction project requires special permits to be completed. For commercial projects, the number of these permits and codes is much higher than for residential buildings. Safety codes pertaining to parking lots, elevators, fire safety, and more are different for commercial properties. General contractors must have extensive experience following these codes since failing to do so could result in the entire project being done in vain. Commercial buildings come with elaborate concerns for electricity, IT, and parking. That’s why the level of complexity for working with such properties is much higher. Building codes and standards don’t just vary from residential to construction projects. They can be different in each state or even city. That’s why it’s important to check whether the general contractor you’ve chosen has experience working in your area. Materials As soon as there is a building design in place, it’s important to identify materials needed for the construction project’s completion. Usually, materials required for commercial construction are drastically different from what you would purchase for a residential construction project. For example, an average residential building requires more wood since it uses a timber frame construction. Such an approach is considered to be cost-effective and well suited for buildings of smaller size. Even though some residential building owners prefer a steel frame for integrity, not too many agree. The reason is a much higher cost. Requirements for commercial construction project materials are stricter. The design is usually more complex than for residential needs. Timber framing often doesn’t cut it for large commercial buildings. Steel is the preferred material for companies building commercial properties. It’s resilient and allows for higher integrity and longevity of tall buildings. Obtaining large amounts of steel for framing requires an established relationship between a contractor and supplier. It may be easier for the residential owner to purchase timber directly from the vendor. However, in both cases, it’s better to rely on the contractor to find the right materials. Equipment and Training No matter how large and complex residential buildings can be, they are small and simple compared to some commercial projects. The large size of commercial buildings requires special equipment and workers’ experience. Operating tall cranes is different from working with aerial lifts. Meanwhile, the cost of such equipment, even if it’s rented, is much higher. Height-access equipment for commercial projects require specially trained operators. It’s also harder to find than aerial lifts for residential construction purposes. Some parts of residential construction projects are sometimes done by owners themselves or contractors using “How-to” videos. Even though it sounds questionable, these people often reach satisfactory results since the tasks aren’t hard. However, such an approach can never work for commercial projects. Mistakes that construction workers make with residential projects are much easier to fix than those occurring with commercial construction are. Meanwhile, commercial construction errors are likelier to result in a lawsuit. In most cases, residential construction workers need additional training to deal with commercial projects. Deadlines Commercial project deadlines are usually much stricter than their residential counterparts are. Higher construction costs and better-organized workflow usually mean that commercial construction tasks are executed much faster. For a company, a faster construction process means lower costs for labor and reduced financial investment. This motivates commercial construction workers to complete the project quicker. When it comes to residential projects, homeowners have a tougher time setting deadlines since they are prone to making changes. Meanwhile, some homeowners experience financial problems during the construction project, which may hinder deadlines. Residential construction projects require fewer workers than commercial construction does. This may also slow the process down. Costs The biggest difference between residential and commercial construction is cost. It doesn’t just stem from materials and compliance standards but depends on the costs of labor and equipment. The number of workers, as well as their experience and training, may reflect on the project costs tremendously. So can the use of specialized equipment, which is tougher to find and more expensive to rent. Residential projects require all of the above as well. However, due to their smaller scale, the costs go down proportionally. The approach to funding is different as well. For commercial projects, funding is found through bank financing, government agency or a wealthy owner/developer. Meanwhile, the homeowner usually funds a residential project through a loan. Final Thoughts Commercial and residential projects can be drastically different. The key differences between commercial and residential construction are materials, equipment, worker training, costs, and deadlines. When choosing a general contractor, the difference between the two is highly important since a company that deals with residential projects may not take up commercial construction tasks and vice versa. Read Also: Lifting and Rigging Equipment—Your Hardware Guide 3 New Age Engineering & Construction Technology All You Must Know About Construction Business Management Software

Videos for Real Estate Leads on Social Media with Minimal Effort

The Root of the Problem: Bad Content

Videos, Videos, Videos

Social Media, Automated

Get Creative with Your Marketing Content

Build Relationships, Not Just Sales Pitches

The Power of Consistency and Patience

Final Words

What To Leave Behind Once You Have Sold Your Home

Buy to Let Mortgage Explained

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

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Related

Services Offered By A Property Management Service

What Is A Philadelphia Property Tax Reassessment?

Commercial and Residential Construction: Key Differences

Videos for Real Estate Leads on Social Media with Minimal Effort

The Root of the Problem: Bad Content

Videos, Videos, Videos

Social Media, Automated

Get Creative with Your Marketing Content

Build Relationships, Not Just Sales Pitches

The Power of Consistency and Patience

Final Words

Share this Article

What To Leave Behind Once You Have Sold Your Home

Buy to Let Mortgage Explained

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related