Videos for Real Estate Leads on Social Media with Minimal Effort

Published on: 10 December 2020 Last Updated on: 11 September 2024

Being a real estate agent is already a tough job. With so many agents in the market, competition is fierce. Agents must do their best to win market share.

However, in today’s market, traditional direct marketing strategies are less effective. Hard-earned cash is spent on Facebook and Google ads, yielding little return. The ROI of direct marketing strategies is increasingly unsatisfactory.

This decline doesn’t appear to be a one-time issue. A meaningful trend seems to be emerging: the audience is overwhelmed with too many marketing messages.

They’ve started ignoring repetitive, uninspiring ads. It’s frustrating, especially for new agents lacking the advantages of word-of-mouth and referrals. Yet, repeating old strategies won’t fix the problem.

To turn this around, agents should think from the audience’s perspective.

The Root of the Problem: Bad Content

Real estate, like any business, is flooded with repetitive marketing messages. Most agents claim to be the best but offer the same content.

A quick glance at social media and Google ads reveals most ads focus on agents themselves. Few consider what clients truly need.

In 1996, Bill Gates said, “Content is king.” He saw the internet’s potential early on, predicting content would be its foundation. Today, content indeed reigns. Audiences are tired of ads offering nothing new. Content is the key to standing out. But creating content isn’t enough creating great content is what matters.

What is great content? Simply put, it’s what your audience is searching for. It addresses their needs and concerns.

Real estate can be complex for homebuyers and sellers. They have questions and want expert guidance. Agents who address these concerns become the trusted go-to experts.

Videos, Videos, Videos

We can’t stress this enough. Watching videos is easier than ever thanks to faster internet speeds.

Millions of videos are shared daily across platforms like Facebook, Instagram, and Twitter. YouTube, the largest video platform, makes watching content effortlessly.

But creating videos is harder than watching them. The valuable content mentioned earlier is best delivered in video form. Is a bad video better than none?

Absolutely not. In real estate, reputation and brand image are delicate. Poor-quality videos can do more harm than good.

roomvu market update videos

Since video production is challenging, many agents avoid it altogether. But this means missing out on significant benefits.

With a little research, agents can find tips for creating their own videos or ideas for content. Hiring a professional real estate video creator is another option. Though it may seem like an extra expense, the ROI is worth every penny.

roomvu neighborhood bio videos

Social Media, Automated

Social media is one of the best channels for generating real estate leads. Features like Instagram Live help agents connect with larger audiences.

If you have the time, skill, and patience to manage several social media accounts, then go for it. But most agents, with their busy schedules, struggle to do so.

roomvu

Success on social media requires consistency and engaging in valuable content. Many agents shy away from it due to a lack of time, skills, or content.

Yet, they can still reap the benefits by using automation tools. Platforms like Roomvu offer social media automation services, including content creation and scheduling.

Roomvu’s service does all the heavy lifting, even providing a free content calendar. Agents simply connect their accounts, choose the right content from Roomvu’s content factory, and let the automation handle the rest.

roomvu social media calendar

Get Creative with Your Marketing Content

Marketing in real estate doesn’t have to be boring or repetitive. Instead of focusing on your achievements and credentials, dive into content that matters to your audience.

Share tips for first-time homebuyers, discuss market trends or answer common questions people have.

Clients aren’t looking for just another agent—they’re looking for a guide they can trust.

Agents who focus on educational content become resources clients naturally turn to.

When you regularly offer valuable insights, clients see you as more than a salesperson—they see you as a trusted advisor.

A key tip here is to mix up your content style. Don’t just rely on blogs or posts; experiment with infographics, podcasts, and especially videos.

Build Relationships, Not Just Sales Pitches

Social media is a fantastic tool for connecting with potential clients. But it’s not about blasting listings or boasting about recent sales. It’s about engagement as well!

Whenever you get time, reply to comments, answer questions in DMs, and participate in discussions. After all, the goal is to build relationships, not just push sales.

Automation tools can help keep your content consistent, but don’t let them make your approach robotic.

Take time to interact personally whenever possible. Even if it’s just a quick response to a comment, it shows you’re approachable and genuine. People want to work with agents who care, not those who just see them as numbers.

The Power of Consistency and Patience

Real estate success rarely happens overnight. Building a brand, growing a following, and gaining trust takes time.

Consistency is everything. Keep posting, keep sharing values, and keep interacting with your audience. Don’t get discouraged if the results aren’t immediate. The key is to stay persistent.

Creating great content regularly might feel overwhelming, but it’s worth the effort. The agents who succeed are the ones who stick with it, even when it feels like no one’s paying attention.

Final Words

Agents can’t afford to stick to outdated methods. Traditional direct marketing strategies are failing because they lack value.

People no longer click on ads that only make empty claims. The problem isn’t advertising itself—it’s the lack of valuable content.

Agents should adopt a fresh approach to marketing. Focus on being a helpful expert who shares useful information.

Address your audience’s needs and concerns with insightful, valuable content, preferably in video form. This strategy requires patience and consistency, as building a community takes time.

Success in real estate’s competitive market comes from putting customers first. Understand their needs and concerns rather than just promoting yourself as the best agent.

Read Also:

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

The Power Of Heavy Machinery In The Construction Industry

Construction is on the rise across the United States. From single-family homes and apartment complexes to commercial projects, reports show that construction companies are going to have their work cut out for them in the years to come. Having the right equipment on hand to complete that work is the key to their success. Heavy machinery holds a great deal of power in the construction industry, making it essential for several reasons. Effective Project Completion Being able to effectively complete projects is one of the most basic benefits of having a diverse heavy equipment supply at a construction company's disposal. Without the proper equipment for the jobs at hand, construction companies are bound to experience problems and delays. They may spend more time than necessary trying to complete tasks with inadequate equipment, which could impact their clients' timelines as well as their own profits. With the heavy machinery they need, construction crews can complete projects faster and more effectively while remaining on budget. They'll be able to use their resources more efficiently, possibly reducing labor and material costs. Each piece of machinery has the potential to improve a company's performance, productivity, and bottom line. Cost-Effectiveness Cost-effectiveness is also a key consideration. Trying to complete a project with outdated, broken-down equipment can cause countless problems. Those include costly delays, wasted materials, increased workloads for crew members, and quality issues to name a few. Heavy machinery that's in good condition and suited to the specific requirements of a project greatly reduces those problems and the risks that come with them. It also reduces repair costs to further ramp up cost-effectiveness. Improved Safety Safety is crucial in the construction industry. Workers are up against numerous hazards on construction sites. Using the wrong types of equipment to complete certain tasks can exacerbate those dangers. Working with equipment that's in poor condition and prone to breakdowns makes matters even worse. Having the right heavy machinery on-site reduces the risks of injuries. Equipment that's in good repair improves worker safety as well. Versatility Having a variety of equipment on hand gives construction companies more versatility too. It allows them to accept projects with confidence that they'll be able to complete them. They won't have to limit themselves to only the projects they're equipped to handle. It also gives them the power to adapt to challenges and unexpected developments they face on the job. With the right heavy machinery in their arsenal, their projects can go smoothly no matter how many problems arise along the way. Professional Reputation Companies that have a selection of heavy machinery to work with tend to have more positive reputations as well. Those who are ill-equipped to handle certain jobs often end up with numerous complaints against them and low client satisfaction rates. On the other hand, construction companies that have the equipment they need to meet clients' expectations are more likely to develop reputations for excellence. That, in turn, can generate repeat business and draw in a steady stream of new clients. Equipping Yourself for Success Several types of heavy machinery are available for construction companies to take advantage of. Though not all companies need every piece of equipment on the market, having an extensive selection to work with can be advantageous. It helps construction crews to complete projects more safely and effectively. It also gives them greater versatility and leads to improved cost-effectiveness. All those factors enable them to better meet clients' demands and can help bolster their professional reputations. Read Also: Construction Safety Systems: Promoting A Safer Industry Is Prefabricated Metal The Future Of Warehouse Construction? 7 Common Construction Project Management Problems

10 Rights You Have as a Tenant That Your Landlord Won’t Tell You About

Whether you rent a fully-furnished property or an unfurnished property to fill with your own furniture, or you rent furniture, there are certain inalienable rights that Indian law grants you as a tenant. Some of these rights pertain to your rights in negotiating the rental agreement, others offer protections during the rental for you and your furniture, for example, your couch or refrigerator on rent. However, in all scenarios, the law is on your side as the tenant and under no circumstances can your landlord breach these rights. Fixation of Fair Rent: As a contractual tenant, you are offered protections on the price you agreed to pay for the property rental. This means that during the contracted period, your landlord cannot unjustly increase the rental price. If the landlord believes you are not paying enough rent for the property, he or she must approach the Rent Control Court to apply a fair rent to the property. The Rent Control Court dictates that fair rent is 9% of the total market value for the building. Fit for Living: The tenant has the right to a property that is fit to be lived in. If the property becomes unsafe due to bad electrical wiring, and holes in the floor, or ceiling, the landlord must take measures to repair the property and ensure it is fit to be lived in. Peace of Living: As a tenant, you are entitled to peaceful living. This means the landlord cannot enter the rented property without prior notice and communication. Essential Services: The landlord cannot disconnect essential services like electricity and water. If your landlord is threatening to do this over late rent or any other dispute, inform them that you will approach the Rent Control Court and file a complaint against them. Points of Contact: The tenant must have the contact information, including telephone numbers, email addresses, and postal addresses of the landlord. The landlord is also available to contact at any time. Unfair Eviction: The landlord cannot evict a tenant without valid reasons. They must also inform the tenant as to what those reasons are. There are only a select number of valid reasons for which a landlord can seek eviction. These are unpaid rental payments, the tenant subletting the property without the landlord’s consent, causing a nuisance, or if the landlord has plans to move into the property themselves. Repairs: The landlord is obliged to pay for any repairs to the property. If the tenant pays for any repairs out of their pocket, they are entitled to reimbursement from the landlord. Deposit Return: The landlord cannot withhold the security deposit without citing specific, valid reasons. Building Energy Rating: Before signing the tenancy agreement, the tenant must be able to access the property’s Building Energy Rating (BER). This is the rating which informs prospective tenants how energy-efficient the property is and is a reflection on how much heating and air conditioning bills might be. Legal Heirs: In the event of a tenant’s death, all of the legal protections afforded to that tenant are immediately passed to their legal heirs. This means the landlord cannot evict the legal heir of the deceased tenant without a valid reason. Read Also: 5 Ways To Become A Profitable Landlord Benefits Of Investing In City Centre Property

What To Look For When Buying A Second-Hand Heavy Industrial Equipment

Shopping for quality equipment, especially when they are heavy construction equipment, can be a bit daunting and time-consuming. While you can spend dollars and dollars on new equipment, buying the used one is often a smart decision. Not only it will work with the cash flow, but it will also reduce downtime, and you will get your equipment with ease. Well, you can invest in new equipment, but this would put an additional burden on your company’s financial shoulders. This is where spending on used cranes for sale is a smart decision that reduces downtime, plus you get upgraded equipment always. If you are in the construction market, there are a few things to look for before spending money on purchasing used equipment: Who Is Selling: A seller inspection is one of the most important things to consider when buying used construction equipment. So, always look for a reputed seller. Do your homework before hopping to the market or selling the company. For instance, you are going to buy limited access drill rigs, do thorough research, and then buy. You can go online, look at public records, check out the company’s reviews of complaints, customer testimonials, and more to collect seller’s data. Is The Seller Trusted? The credibility and reliability of the seller are important. Probably this is even more important than the price that is being quoted for the heavy machinery Singapore. If you are buying from trusted and well-established names like JCB Singapore, you can rest assured that you are getting the best products that are well looked after and carry an impeccable service record. When you are shopping from a non-trusted seller, thoroughly check the machine and then spend it. To check whether the machine is stolen or not, have an inquiry into the machine from trusted sources. Write down its PIN number and make verification from the police and other trusted sources. If you are unsure about the quality of the product, or the seller looks questionable, a better idea would get new industrial products. For example, if you are looking to buy the best scales for heavy weight, you can directly get in touch with a reputed brand like Arlyn Scales and request the best prices and services. This will give you the utmost peace of mind regarding the quality of the product. What Is Included In The Offer: Some sellers often sell different pieces of equipment individually, so make sure to check that everything you need for the process is included. Also, check if the seller has accurately represented the current condition of the product in the listing. The trust of buying is built on honesty, so if the seller is not honest about what he is selling, you shouldn’t go with the deal. What Are The Device’s Operating Hours And How Old It Is? Different types of machinery have different lifespans, so if any piece or part of the equipment is near its end, it would need more repair work. Frequent repairs can also hamper your overall budget. For instance, you only need an excavator drill, look for its operating hours and then buy. What Is The Type Of Fluids In The Machine? While inspecting the machine, make sure to look for all fluids that will go in the machine. The engine oil, transmission fluid, coolants, hydraulic fluids, and more. If anything looked messed up or dirty, it means the device has not been maintained. Maintenance Records Of The Equipment: You have to be sure about what you are buying. However, you can't rely on the current status of the machine. Instead, you should also know about the equipment’s history. Recheck, whether it has performed well or it had unusual problems that need frequent repairs. Also, ensure, that the machine has been updated or modified. Look for all concerns closely and every issue that alerts you. Run A Test And Check For The Signs Of Wear: For sure, you would want to test run the machine to ensure it's in working condition. This will help you gauge upon applications of the machine and other things. Since you will see the machine running, you might see some signs of wear. While small nut or bolt damages can be repaired, cracks and rust can lead to serious damage. Don’t Forget The Engine Exhausts: If the equipment has an engine, check the engine exhaust, it will give you important clues about the machinery. If the smoke is black, the machine has serious issues with injectors. However, if there’s white smoke, there might have been a problem with the head gasket or compression. Buying second-hand equipment is quite a complicated process, but if you consider the above tips, you would be able to purchase a good machine. Read Also: Construction Safety – What You Didn’t Know! How To Choose The Best Commercial Restaurant Equipment Which Type Of Forklift Your Industry Need: Have A Look At Them!