Videos for Real Estate Leads on Social Media with Minimal Effort

Published on: 10 December 2020 Last Updated on: 11 September 2024

Being a real estate agent is already a tough job. With so many agents in the market, competition is fierce. Agents must do their best to win market share.

However, in today’s market, traditional direct marketing strategies are less effective. Hard-earned cash is spent on Facebook and Google ads, yielding little return. The ROI of direct marketing strategies is increasingly unsatisfactory.

This decline doesn’t appear to be a one-time issue. A meaningful trend seems to be emerging: the audience is overwhelmed with too many marketing messages.

They’ve started ignoring repetitive, uninspiring ads. It’s frustrating, especially for new agents lacking the advantages of word-of-mouth and referrals. Yet, repeating old strategies won’t fix the problem.

To turn this around, agents should think from the audience’s perspective.

The Root of the Problem: Bad Content

Real estate, like any business, is flooded with repetitive marketing messages. Most agents claim to be the best but offer the same content.

A quick glance at social media and Google ads reveals most ads focus on agents themselves. Few consider what clients truly need.

In 1996, Bill Gates said, “Content is king.” He saw the internet’s potential early on, predicting content would be its foundation. Today, content indeed reigns. Audiences are tired of ads offering nothing new. Content is the key to standing out. But creating content isn’t enough creating great content is what matters.

What is great content? Simply put, it’s what your audience is searching for. It addresses their needs and concerns.

Real estate can be complex for homebuyers and sellers. They have questions and want expert guidance. Agents who address these concerns become the trusted go-to experts.

Videos, Videos, Videos

We can’t stress this enough. Watching videos is easier than ever thanks to faster internet speeds.

Millions of videos are shared daily across platforms like Facebook, Instagram, and Twitter. YouTube, the largest video platform, makes watching content effortlessly.

But creating videos is harder than watching them. The valuable content mentioned earlier is best delivered in video form. Is a bad video better than none?

Absolutely not. In real estate, reputation and brand image are delicate. Poor-quality videos can do more harm than good.

roomvu market update videos

Since video production is challenging, many agents avoid it altogether. But this means missing out on significant benefits.

With a little research, agents can find tips for creating their own videos or ideas for content. Hiring a professional real estate video creator is another option. Though it may seem like an extra expense, the ROI is worth every penny.

roomvu neighborhood bio videos

Social Media, Automated

Social media is one of the best channels for generating real estate leads. Features like Instagram Live help agents connect with larger audiences.

If you have the time, skill, and patience to manage several social media accounts, then go for it. But most agents, with their busy schedules, struggle to do so.

roomvu

Success on social media requires consistency and engaging in valuable content. Many agents shy away from it due to a lack of time, skills, or content.

Yet, they can still reap the benefits by using automation tools. Platforms like Roomvu offer social media automation services, including content creation and scheduling.

Roomvu’s service does all the heavy lifting, even providing a free content calendar. Agents simply connect their accounts, choose the right content from Roomvu’s content factory, and let the automation handle the rest.

roomvu social media calendar

Get Creative with Your Marketing Content

Marketing in real estate doesn’t have to be boring or repetitive. Instead of focusing on your achievements and credentials, dive into content that matters to your audience.

Share tips for first-time homebuyers, discuss market trends or answer common questions people have.

Clients aren’t looking for just another agent—they’re looking for a guide they can trust.

Agents who focus on educational content become resources clients naturally turn to.

When you regularly offer valuable insights, clients see you as more than a salesperson—they see you as a trusted advisor.

A key tip here is to mix up your content style. Don’t just rely on blogs or posts; experiment with infographics, podcasts, and especially videos.

Build Relationships, Not Just Sales Pitches

Social media is a fantastic tool for connecting with potential clients. But it’s not about blasting listings or boasting about recent sales. It’s about engagement as well!

Whenever you get time, reply to comments, answer questions in DMs, and participate in discussions. After all, the goal is to build relationships, not just push sales.

Automation tools can help keep your content consistent, but don’t let them make your approach robotic.

Take time to interact personally whenever possible. Even if it’s just a quick response to a comment, it shows you’re approachable and genuine. People want to work with agents who care, not those who just see them as numbers.

The Power of Consistency and Patience

Real estate success rarely happens overnight. Building a brand, growing a following, and gaining trust takes time.

Consistency is everything. Keep posting, keep sharing values, and keep interacting with your audience. Don’t get discouraged if the results aren’t immediate. The key is to stay persistent.

Creating great content regularly might feel overwhelming, but it’s worth the effort. The agents who succeed are the ones who stick with it, even when it feels like no one’s paying attention.

Final Words

Agents can’t afford to stick to outdated methods. Traditional direct marketing strategies are failing because they lack value.

People no longer click on ads that only make empty claims. The problem isn’t advertising itself—it’s the lack of valuable content.

Agents should adopt a fresh approach to marketing. Focus on being a helpful expert who shares useful information.

Address your audience’s needs and concerns with insightful, valuable content, preferably in video form. This strategy requires patience and consistency, as building a community takes time.

Success in real estate’s competitive market comes from putting customers first. Understand their needs and concerns rather than just promoting yourself as the best agent.

Read Also:

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Top 5 Most Expensive Beachfront Homes

Have you got deep wallets and wanted the swankiest seashore property? Your search is over. One of the most high-class beachfront holiday villas in Dubai can be found on the world's biggest synthetic island- Palm Jumeirah. We specify its 5 best most costly houses by the beach curated by LuxuryProperty.com: 1. Stylish Two-Bedroom Condo in Bluewater : AED 4,179,000 Bluewaters The location of Ain Dubai, the earth's biggest observation wheel will give you a unique choice of high-quality flats, penthouses, as well as townhomes readily available for the first time, Bluewaters is usually a contemporary, family-oriented isle location with a groundbreaking nature that blends waterside living with the particular pleasure of metropolitan city life. A vibrant, shining example enhancing Dubai's magnificent shoreline and skyline, homes offer those looking for a new lifestyle in the town a tradition and a practical experience that expands beyond the residence, not forgetting incomparable sights of the world's biggest observation wheel - Ain Dubai. Bluewater may also be a shoppers' haven within close proximity to 175 retail and cuisine concepts, attached to the shoreline by way of a multi-mode transportation system offering convenience back and forth from this tropical isle. 2. Modern One Room at Nikki Beach : AED 3,593,000 Nikki Beach Homes is a trendy, state-of-the-art neighborhood of 63 top quality flats, developed in cooperation with Meraas. The apartments and condos are made and fitted with high quality, organic materials all through, to mirror the brand's contemporary and rejuvenating beach-resort ambiance. Nikki Beach Homes offers properties with 1 to 5 rooms and consists of 7 townhomes and one penthouse, each and every with its own allotted automobile parking space. The housing units consist of each and every comfort and ease possible and cutting-edge family features. 3. Gallery Views Signature Property : AED 23,950,000 Found on one of the best fronds on The Palm and situated ideally in close proximity to the gate, this can be a rare chance for the discerning customer and family. The particular Gallery View has become the most in-demand designs giving ground floor plan dwelling and improving the views from all family suites of the water and Dubai skyline. The particular ground floor consists of a sizable open family room, exclusive sitting, second family area, private/formal dining, cooking area, utility room, and workers’ rooms. Also situated on the lower level, are a couple of double en-suite washrooms along with a cloakroom. An attractively made stairway rises to a 1 / 2 floor exactly where you will find a couple of big double en-suites with all the stairways ongoing to the full landing with spectacular exterior seashore sights. 4. Wonderful Plot with Waterside View : AED 12,385,000 Exceptional property plot you can buy in Palm Jumeirah, situated on a privileged frond near to the Pointe Shopping mall and confronting the Atlantis Resort. Perfect chance for a person who wants to construct a customized villa in a high-quality beachfront location in Dubai. The particular land dimensions are 9593 sq. Ft. and a total developed part of 7195 sq. Ft. is allowable for the villa. An expedient 2-year payment schedule can be obtained with 10% on reserving, 10% after six months, 10% after a year, 35% after 1.5 years as well as 35% after two years. Foundation is in place and also the plot is completely ready for handover so development can start instantly after your first payment. 5. Outstanding Villa at XXII Carat : AED 38,535,000 The most recent high-end advancement to hit the XXII (22) Carat Club Holiday villas are 25 villas around the West Cres of the Palm Jumeirah. Making use of a time-honored design and style, it's made in style comparable to the Rebirth period. The facades tend to be Italian, with impact pulled from the Tuscan. Stucco in addition to time-honored columns, pergolas, curved doorways, and pathways are standard in most of these villas. It serves an earthen finish and offers a lot of light colors, hand-crafted ceramics and wall art. The appearance of most of these villas will be ideal for people who prefer their houses to be believed as "unparalleled opulence." The particular decorations feature a Mediterranean and beyond style inner surface, with mostly European household furniture and fixtures. Read Also : How Can External Cladding Transform Homes? Top Tips For Flipping Homes Interiors To Reduce The Heat Build-Up In Your Homes

Here Are a Few Reasons Why You Should Use Real Estate Farming Postcards to Increase Visibility of Your Business

In this age of digital marketing, you might be wondering whether postcards still work? Well, the truth is that they are still a highly effective marketing strategy for realtors. In fact, the right postcard can give you a better ROI than more conventional advertising methods. Real estate postcards can be a valuable asset to your real estate farming strategy since they are easy and cheap to make. Real estate farming is where you plant, nurture, and cultivate leads in a specific geographical area or demographic. But affordability and simplicity are not the only reasons you should consider adding real estate farming postcards to your strategy. Here are a few compelling reasons why you should incorporate real estate farming postcards within your marketing strategy. If you’re looking for some unique real estate farming postcards for your business, visit Wise Pelican for more information. 1. Postcards are More Likely to Be Opened and Read Picture this scenario: you’ve crafted the perfect marketing email and sent it to everyone on your emailing list. How many of those emails will land in the recipients’ inbox? Of those that do, how many are actually opened? With email marketing, you’re not really sure if all, or at least most of your intended recipients, will receive the message. But with postcards, you can be certain that everyone you send a postcard to will receive it in their mail. Postcards exponentially increase the probability of your leads learning about your real estate business tips. 2. They Can Give You Better Response Rates Direct mail isn’t obsolete. In fact, it’s still a common form of communication among people of all age groups, including young people. Since you’re directly sending the postcards to each individual on your list, the postcards will have a personal touch and, therefore, yield better response rates. A recipient is likely to pay attention to the message on your postcard, and if it’s convincing enough, get in touch with your real estate business. While designing the postcard, try and think of ways you can make your postcard stand out from the pile to further improve your response rates. It could be adding persuasive keywords, using the recipient’s name, and using a professional color scheme. 3. They Will Act as a Tangible Reminder of Your Business How many times have you seen a TV commercial that you found interesting but ended up forgetting about it within the next hour- or even minutes. Not quite effective, right? A postcard, however, is a tangible and lightweight piece of marketing collateral that your clients will find easy to keep. And, if you design it in the right way, your target leads will likely hold on to it for longer. What does that mean for your real estate business? Postcards won’t just put your business out there. It will also act as a reminder of your business. Your leads won’t forget about you quickly, and even if they do, the postcard is there to remind them. They are also likely to pass on your card to others who may need real estate services. Use Real Estate Farming Postcards to Get Your Business Out There Cheaply Postcards, if used appropriately, can give you better results than most hyped digital marketing solutions today. Not only do they help you reach your potential clients directly, but they also increase the probability of the target recipients taking the next step of action depending on your CTA. Additionally, they are very cost-effective, meaning you can create brand awareness without spending thousands of dollars that you could otherwise focus on other more pressing business concerns. Read Also: You Need to Know the Pros and Cons of a New Career in Real Estate Stocks Versus Real Estate: Which Is The Better Investing Option?

Why do modern people prefer Coliving to other housing options?

We have often been told that more of us will live in cities and that cities will be bigger. But what we have not seen is how this will happen. While there is a growing awareness among the public, politicians, developers, and architects about the need to improve living conditions in cities, little is being done. Coliving is still a new concept, but the fast-growing Coliving industry aims to redefine the way we live. Coliving offers shared living spaces, sharing kitchen facilities, sharing laundry, and cleaning services. The potential cost savings are significant, although the initial start-up costs are high. Living in smaller spaces is a cultural norm in the affluent West. But until recently, people in most developing countries had few options beyond informal settlements or slums. Now, thanks to urbanization, millions of people are leaving rural areas and moving into cities. Urbanization is speeding up in Asia, Africa, and Latin America, but the trend has been visible in developed countries, too. In 1960, 70 percent of the world lived in cities; by 2050, it will be 75 percent. Read this blog content about coliving from sharedeasy.club. History of coliving In the 1950s, we began to think of space as a commodity. At first, we thought of it as a commodity to be bought and sold, like a plot of land or a building. Then, we came to think of it as a utility, like electricity or water. Then, as the idea of sustainability grew, people began to think of space as a vital resource. Finally, in the 21st century, we came to think of space as a service. That is, a space is a service, like a utility, that provides shelter, privacy, and community. Co-living also falls under a relatively new concept of Housing as a service. It is disrupting the way we screen, monitor, and select housing. Co-living is seen as a promising potential from industry experts from different market leaders as the real estate developers, hospitality companies, and investment community. Big names in the retail- and automotive industry are adding co-living to their portfolios. Related Reads: Smaller Apartment Downsizing Hacks Coliving benefits SharedEasy launches its new spaces which is an innovation lab based in New York. Here are some main benefits of coliving: Co-living spaces are breaking free of traditional housing models. They provide living spaces with shared amenities, such as gyms, cafeterias, and common areas. Co-living spaces are often in buildings with 100 to 400 rooms. Co-living is not a new trend, but a new business model, with unprecedented demand. Co-living spaces offer more than just a place to sleep. They provide shared amenities like gyms and cafeterias. Co-living spaces are viewed as an alternative to conventional housing, either because of cost or lifestyle issues. Co-living spaces are growing in popularity. An increasing number of millennials are choosing these spaces over conventional homes. Urbanization brings with it many benefits. But rapid urbanization also brings with it many new problems. Often, people are priced out of the housing market. They are forced to live in informal settlements or slums. They lack adequate access to infrastructures such as water and sanitation. And because of the strain on city infrastructure, cities are left vulnerable during natural disasters. “Build it and they will come” is a noble sentiment. But it doesn’t work in practice. Related Reads: Property Investment Worths Coliving in practice Housing is a basic human right. For most of us, our housing is the biggest single expense we have every month. But building housing is expensive. Many cities are at or very near their historic peak population levels. The East Coast already has more housing than it can reasonably absorb, with the result being that half the population cannot reasonably afford a home. And California, which has experienced a spectacular population boom in recent decades, has a serious housing shortage. Insufficient housing is one reason why young people, especially, are leaving cities for the suburbs. By some estimates, 30% of young people between the ages of 18 and 34 live with their parents, compared to 7% of older people. Co-living is a response to this problem. It’s a way of living that takes advantage of the economies of scale in housing. Instead of people having to buy or rent their own house, they live together. In a normal house, people generally have private rooms, but in co-living arrangements, they share a bathroom and a kitchen. Co-living has many advantages. Now people can live near their best neighbors, and they can also share costs. And they do not have to be locked into a long-term contract with a landlord. But it also has some disadvantages. First, co-living is not for everybody. Some people want privacy. For these people, co-living is probably not a good idea. Second, the co-living companies need to manage a large number of people, and this requires a lot of staff. This is a considerable expense. But most importantly, co-living does not solve the fundamental problem. We need to build a lot more housing. Why is coliving preferred by millennials? Co-living, in this sense, is an evolution of what millennials have come to think of as normal: a communal living arrangement that mirrors the way social media functions. It’s both social and intimate, it’s both private and communal. And it’s a community where members do not compete with one another for space; instead, they collaborate, sharing common spaces and amenities, from kitchens and living rooms to bedrooms and bathrooms. Conclusion Co-living in particular is the logical consequence of sharing everything online. The idea of shared living spaces has been around for quite a while. The Victorian fascination with communal living and with communal service — the belief that community was the key to happiness — was reflected in the rise of the boarding house and the shared house. Read Also: Federal Government and the Subprime Mortgage Crisis They Created How Much Will You Pay To See Landmarks During Lockdown?

Videos for Real Estate Leads on Social Media with Minimal Effort

The Root of the Problem: Bad Content

Videos, Videos, Videos

Social Media, Automated

Get Creative with Your Marketing Content

Build Relationships, Not Just Sales Pitches

The Power of Consistency and Patience

Final Words

What To Leave Behind Once You Have Sold Your Home

Buy to Let Mortgage Explained

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

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Related

Top 5 Most Expensive Beachfront Homes

Here Are a Few Reasons Why You Should Use Real Estate Farming Postcards to Increase Visibility of Your Business

Why do modern people prefer Coliving to other housing options?

Videos for Real Estate Leads on Social Media with Minimal Effort

The Root of the Problem: Bad Content

Videos, Videos, Videos

Social Media, Automated

Get Creative with Your Marketing Content

Build Relationships, Not Just Sales Pitches

The Power of Consistency and Patience

Final Words

Share this Article

What To Leave Behind Once You Have Sold Your Home

Buy to Let Mortgage Explained

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related