5 Most Common Challenges Faced By eCommerce Businesses Today

Published on: 19 November 2017 Last Updated on: 17 June 2021

Over the years, a lot has changed in eCommerce due to the continuous development of technology. Competition is tough between online-based businesses and eCommerce sites that’s why they really have to fight a hard battle to gain customers.

E-commerce giants including Amazon and eBay make it even more difficult for start-ups to flourish. But this is not always the case, even small online-based businesses can become successful online. It all begins with understanding the difficulties they may face along the run.

5 Most Common Challenges Faced By eCommerce Businesses Today

If you are considering an online business, check out these five common challenges the eCommerce business faces today.

1. Right Products are not being prioritized

Setting up an eCommerce site is fast and easy and you can run your business in a matter of days. But of course, you have to take into consideration your inventory of products and also your consumer’s needs.

To do this, you can go beyond product personalization. Learn and study purchasing trends and provide your customers better options. You can even offer a wide selection of complementary products along with personalized messages. Entice your buyers with upcoming sales or coupons that will make them interested in buying more products from your store.

2. Digital Sales Platforms are disregarded

Most e-commerce sites focus on driving traffic sales through their main websites and not tapping into other platforms. When discussing digital platforms, this means using mobile phones, tablets, and apps. Not taking advantage of other digital platforms could affect their sales and visibility.

Using digital platforms contribute to more than 70% of eCommerce total sales.Explore other digital platforms to generate more sales. If you are already utilizing these platforms, opt for more enhancements like personalized mobile apps or faster loading speed.

3. Quality Check is not always being done

E-commerce websites unite different vendors offering assorted products to consumers worldwide. Buyers purchases products online and the website deals with all the issues.

Quality checks end up noticeably essential for non-branded products like those which are custom- made. To ensure quality products, make sure to check different manufacturing stages and also it’s better to work with reputable sellers.

4. There is not enough Payment Options

It doesn’t make a difference whether an eCommerce site works locally or all around the globe.Each eCommerce site should offer various payment options. Incorporating different e-wallets to the site is important.

It helps the business gain more additional income. Nowadays, most consumers choose the COD (Cash on Delivery) method as a mode of payment. This option could be impractical but providing wide selections of payment methods can increase cash flow.

5. Poor Customer Sales Support

When the buyer receives their purchased products, the selling process doesn’t end there. Truth is, it begins right when a customer signs onto an eCommerce site. Then it continues even after the purchaser gets the item they have obtained.

Almost 50% of online consumers need access to customer support before, during and after buying a product. Personalized support may not be possible to offer in all instances however a good way to deal with queries is providing detailed FAQs and good customer support channels.

Conclusion

Numerous e-commerce businesses invest a lot of time building up a perfect catalog which leaves them insufficient time to confront previously mentioned challenges. To perform well in your online eCommerce business, you have to have access to some punchout solutions that can make your job easier and smoother. You have to take professional services from industry experts to make sure all the technical aspects of your website done properly.

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How To Effectively Promote Your Company

Promoting your business can do wonders to your sales, boost brand awareness and have several positive impacts. Stumbling across this article will be a good start to building your marketing plans and gaining further insights into how to promote your company effectively. There are so many marketing techniques from online to offline that many people wonder where to start. Some people start thinking to sell gift vouchers on my website which can be an amazing way to get the word out and give customers what they want - a great deal! In this article, we will also list several other ways to get the word out so you can start setting aside some time, effort and budget to boost your promotional efforts. How To Effectively Promote Your Company 1. Use Voucher Sites: Voucher code sites have taken the internet by storm and are a great way of getting in new footfall to build your existing customer base. Implementing an effective gift card system for small business would pay off well, enticing a lot of people to try your products and services. People are always looking for discounts and this is a great starting point for new companies. 2. Social Media Marketing: - Leveraging socials can have big impacts on your promotions and campaigns. It can help with click-throughs, building email lists and engaging your fanbase. These days, customers want to interact with the brand on a personal level and see their footsteps. Instagram, Facebook, YouTube, LinkedIn, and Snapchat allow them to do this. You can also run special promotions through these sites and utilize a range of media to get across your marketing message in exciting ways. 3. Employ An SEO Guru: Any social media, SEO or PPC expert can also do wonders for your online promo campaigns. It allows you to combine your efforts as well as getting the latest knowledge from the industry experts. It’s also useful as tech and internet algorithms that drive marketing change every few months so it’s crucial to keep up to date with the changes. 4. Communicate Your USP And Remember Your Why’s: People connect to the story behind your brand so ensure you tell your story effectively when you market yourself. Shout about what makes you different and this is one thing you can certainly do with smaller businesses. 5. Sponsor Events: If there are relevant events coming up near you that you wish to get involved in, this is a great way to create brand awareness. Also, people will link your name to the positive associations they already have of the event. It’s also a good place to generate leads and sales as well as offer deals on products or services. 6. Paid Ads: Remember to leverage the use of paid ads from social media to PPC. There can be affordable ways to grow your email lists and get more people clicking through to your website as you get your brand out there. These are just some of the unique ways to effectively get your brand noticed and boost your promotion. Read Also: How To Choose The Best Affiliate Programs To Promote On Your WordPress Blog Using Social Media To Promote Start-Up Businesses 9 Ways To Use Pinterest To Promote Your E-Commerce Store

Original Brain Tonic: Historical Product Identification

Which product was originally marketed as an esteemed brain tonic & intellectual beverage? Coca Cola Pepsi Sprite Thums Up Correct Answer: Coco Cola The success and failures of an organization depend on its marketing strategies. The strong marketing plans are, the rapidly you will observe growth. It is basically a summative master plan drafted by specialists in an organization to reach a maximum number of prospective leads. The final goal is thus to convert those leads into potential customers in the long run. Therefore, brand message and taglines are two of the most crucial components of marketing. Without a quirky marketing tagline, it is possible to capture a market after a particular stage. There are some unique brand taglines that the world would remember forever. One such tagline is “Esteemed Brain Tonic & Intellectual Beverage.” But do you know which company or brand marketed their products with this tagline? So, today, in this article, we will answer Which product was originally marketed as an esteemed brain tonic & intellectual beverage? Which product was originally marketed as an esteemed brain tonic & intellectual beverage? You must have searched this question multiple times on the Internet but failed to receive a confirmed and suitable answer, right? Well, you now are at the right place because, in this segment, we will answer which product was originally marketed as an "esteemed brain tonic & intellectual beverage"? So the famous brand that initially marketed its products with the slogan "esteemed brain tonic & intellectual beverage" is Coca-Cola. Yes, you heard it right, it is your favorite drink only! It has changed its slogans several times since its inception. However, this was the original one when it arrived in the market for the first time. Some Hidden Facts Here are some trivia about Coca Cola which we bet nobody knows. However, through extensive and in-depth research about the brand, we have become able to extract this information. So brace yourself to get some fantastic surprises. During its first hit in the market of the United States, the company advertised it as an "Esteemed Brain Tonic and Intellectual Beverage." In addition, it was also marketed as a ”brain nerve tonic” as well as an “Intellectual beverage.” In the beginning, it also promised to “cure headaches, relieve exhaustion, and deliver you with exhilarating and invigorating joy.” Moreover, it was beneficial for women and said that “ladies, and all those whose sedentary employment causes nervous prostration.” You will be surprised to know some sources state that it was accessible only in the pharmacy shop during its initial days. But later, with time, it has made its way to the restaurants, food outlets, frozen food shopsç, etc., as a soda-based carbonated soft drink. Brief Description Of Coca-Cola Just the name of the brand and some facts are not sufficient enough to answer this question - Which product was originally marketed as an "esteemed brain tonic & intellectual beverage"?. So we have elucidated the history and present marketing tactics that the company adheres to at present. Coca-Cola is actually a carbonated soft drink found by The Coca-Cola Company. As we have seen in the previous section, initially, it was a patent medicine and a temperance drink. Then, at the end of the 19th century, John Smith Pemberton founded this company while contemporary business tycoon Asa Griggs Candler bought it. It is said that the marketing principles of Candler led Coca-Cola towards what it is today. This soft-drink giant uses two critical ingredients among many to prepare the drink: Kola nuts and coca leaves. Nevertheless, the formula of Coca-Cola is intellectual property, and therefore, it is a trade secret. Coca-Cola introduced a plethora of variants all over the world. There are fruit flavors apart from the caffeinated version which is pretty popular. Some of the other quirky versions are Coca-Cola Zero Sugar and Diet Coke, Coca-Cola Vanilla, Coca-Cola Raspberry, etc. The marketing tricks which Coca-Cola adopted to take these products nearer to the customers are incredible. It is their marketing tactics that have made them stand steadily amidst a severely competitive market even after series of criticisms. Marketing Strategies Of Coca Cola There is much more in this article rather than simply answering Which product was originally marketed as an esteemed brain tonic & intellectual beverage? By now, you must have understood that when it comes to marketing and branding, Coca-Cola ranks higher in position than many of its competitors. One of its prominent examples is its first marketing message - “esteemed brain tonic & intellectual beverage. Let us now take a detailed look at their marketing strategies today: Product Strategy: In terms of products, the brand is highly versatile as it has released a range of innovative drinks in the market: Sprite, Fanta, Diet Coke, Minute Maid, Fuze Tea, Powerade, Coca-Cola, Simply Orange, etc. The Bottle: The design of Coca-Cola’s bottle is one of the defective marketing strategies. The bottle design is itself a part of the logo and is an outcome of a contest arranged in 1915. Pricing Strategy: Its pricing strategy is one reason why they are a rival of many other leading brands. For 73 years from 1886-1959, they kept a fixed price and that is 5 cents. Later the price upgraded with the economic changes but still, it is a really affordable purchase in the market still now. The Final Words As you have arrived at the final stage of the article, you have not got a clear idea about, Which product was originally marketed as an esteemed brain tonic & intellectual beverage? There is no limitation on to what extent a brand can frame its marketing strategies. But whatever they design, those must be effective enough to catch the attention of a considerable customer base. If you have any other ideas on this topic, feel free to leave a comment. Also, forward this message to anybody who wants to enhance their knowledge through this little fact about Coca-Cola. Finally, if any question pops up in your mind, do not forget to let us know by posting it in the box below. Read Also: The Value of Business Systems 6 Crucial Aspects to Consider Before Starting a Business 4 Lessons Content Marketers Can Learn from E-learning Courses

Planning the Perfect Event Charter in Dubai

Dubai is the ideal destination for vacations, entertainment, and even business meetings. Planning an event charter in Dubai is beneficial, especially if you have capable partners who can help you organize a successful event. Planning an event can be tiresome, and planning a successful one is a big job. You need creativity and organization. What to Do Before Planning the Event: Some people feel that events are a waste of time and money, especially when done wrong. This is why you ought to plan your event to make it valuable to the participants. These meetings are excellent for sharing ideas, interactive learning, problem-solving, and creating valuable relationships. We gathered useful tips to help you. Define Your Goals: Every event charter has its objectives; for instance, do you need to do team-building with your team? The best way to come up with your goals is by establishing the results you want to accomplish after the event. Many people don’t like events because, at the end of the day, they end up learning nothing. When you lack clear goals, the event turns out to be a big waste. For instance, if you plan to use an exhibition stand design Dubai audience needs to get the message you seek to relay. Understand Your Audience: The best thing about knowing who will attend relates to the success of the event. For instance, if the event’s goal is to find a solution, you ought to have several key persons. If you want to talk about a general subject such as education, you need a larger audience. List down all the attendants you need, be specific, and make allowance for last-minute attendees. Create a Budget: If you are not careful, you can end up spending more than you intended that is why you ought to plan how much you need to invest. Don’t just estimate a specific number, break down the budget and see how much you need to spend. For instance, items like catering, nametags, and even exhibition stand in Dubai can be expensive. As you breakdown, the budget, don’t forget that your event will cost more than your estimate. Choose a Location: If you have a few attendees, you can use a conference hall; however, if you have more than 60 people, a larger hall is convenient. Think about the details and the strategies of your event when choosing a venue. Ask questions like will the audience at the back see the visual aids? If you are going to use sophisticated technology such as teleconferencing, confirm that the venue is appropriate. Ensure that the location is accessible and if not arrange transportation. Get a Team: To create a successful event charter in Dubai, you need a team of personnel who will help you to organize your meeting. Decide who you need in your team, for instance, speakers, venue management, logistics, and event sponsors. When you plan an event charter in Dubai, you ought to hire presenters who will talk and teach the audience. However, if you have a charismatic individual in your organization, he can be the speaker of the event. Choose someone who does not only teach but does this in an engaging manner. Develop an Agenda: You should know your goals at this point; this allows you to develop a plan on how to achieve these objectives. Jot down your main concepts and then break them into smaller topics to make them easier for the audience to understand. Decide whether you need visual aids and inform the technical team early and if you decide to use an exhibition design Dubai has several providers. Once your plans are set, you can go ahead and choose a date for your event charter. Make the event stand out by choosing a unique theme. Publicity is necessary when planning an event charter in Dubai. Promote your event by issuing a notice or announcing it on your website, use offline and online resources, and encourage people to register for the event. During the Workshop: Now that you have set your objectives and you have a plan, figure out how to make your event charter exciting. If you plan to have a group exercise, remember that many people are not good at public speaking, so keep the groups small. Combine different people in the groups; for instance, put people from different departments together. This encourages people to interact and look at things from different perspectives. Think of how to record ideas from each group. Many people overlook this aspect, which causes chaos because some people shout while others write down their results. Planning an event charter in Dubai can be exhausting if you don’t have a strategy. Several factors help you to have a successful event in Dubai, such as knowing your audience and creating a budget. Knowing who will attend allows you to choose the right location, while the budget prevents you from overspending. Read Also: 7 Ways To Plan A Smooth Business Succession Exploring Arabian Ranches 2 – Luxurious Living In Dubai

5 Most Common Challenges Faced By eCommerce Businesses Today

5 Most Common Challenges Faced By eCommerce Businesses Today

1. Right Products are not being prioritized

2. Digital Sales Platforms are disregarded

3. Quality Check is not always being done

4. There is not enough Payment Options

5. Poor Customer Sales Support

Conclusion

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5 Ways To Reduce The Packaging Cost In Your Business

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

How To Effectively Promote Your Company

Original Brain Tonic: Historical Product Identification

Planning the Perfect Event Charter in Dubai

5 Most Common Challenges Faced By eCommerce Businesses Today

5 Most Common Challenges Faced By eCommerce Businesses Today

1. Right Products are not being prioritized

2. Digital Sales Platforms are disregarded

3. Quality Check is not always being done

4. There is not enough Payment Options

5. Poor Customer Sales Support

Conclusion

Share this Article

Best Office Design Trends for 2018

5 Ways To Reduce The Packaging Cost In Your Business

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related